HOW TO SET UP CUSTOM CHANNELS IN ADSENSE

noreply@blogger.com (Adeel Khanzada) — Thu, 10 Jan 2019 06:54:00 +0000

SO WHAT ARE CUSTOM CHANNELS ANYWAY?

Custom Channels are the way that you tell AdSense what your site is about. AdSense has only a few ways of determining what your site is about, and what kind of ads to serve on your site.

First, AdSense relies on browser activity. This has nothing to do with your site. AdSense knows the browser habits of your visitors and serves them up ads that target their interests. Have you ever searched for a hotel, and then went to an unrelated site and found hotel ads everywhere? That is user targeted ads.

Second, AdSense (since it is also Google), knows what is on your pages. Google crawls your pages and picks up keywords. This is a way that they can serve ads related to your niche.

Third, AdSense gives you away, in Custom Channels, to tell them what you are about. Custom Channels does not control AdSense. AdSense still relies on keywords. The upgrade with Custom Channels is that actual advertisers can bid to be on your site (or niche sites like yours) because they have put in bids to have their ads shown on sites like yours.

So, for Custom Channels, you are fishing to match up with advertisers. They fill out all their keyword and targeting criteria on AdWords. They can be as general or as specific as they want to be. So you are hoping that their specific criteria will match up with your Custom Channels.

Just to be clear, Custom Channels will only help you, not hurt you. By being specific, you will not miss out on ads. You will only get more ad opportunities by putting your fishing pole in the new targeting pond.

SETTING UP CUSTOM CHANNELS

Open up AdSense and go to My Ads. In the left-hand column, click on Custom Channels. Then click on the button that says “+New Custom Channel”. Here is the box that pops up:

1. Give your Custom Channel a name. I like to mirror the name of the ad size, but I have also gotten more specific since I have more than one website that I monetize, so I set up Custom Channels to target for each website.

2. Second, pick the first ad size you use on your site. You will want to set up a new Channel for each ad so that you can specifically target it.

3. Check the Targeting checkbox so that the bottom options will show.

4. In the “Ads Appear On” box, you will want to be specific on what pages your ads show on. You might have them showing on all pages, like a Header or Footer. In that case, just type “Every Page”. But I have some specific ad placements in my sidebar that only show on certain pages so I might type “Homepage” if I only show it on the Homepage, or “Blog Pages” if I limit that ad to only show on Blog pages.

5. It is pretty important to input the Ad location because this is one of the top targeting principles advertisers will use. They may want to be “Above the Fold” so they will target your “Top” locations.

6. Description – This is where you can get specific about your site. Use short sentences. Don’t forget to mention what your niche is and who your target audience is. Also, mention if you are an expert in any one area that people come to your blog for.

Okay, save that and you have a Custom Channel.

You are not done yet!

Now you have to go back to your Ad Units and add the Custom Channels.

You probably have ad units set up for all your ad sizes and have been using them for a while on your site without Custom Channels. Good news is that you can add Custom Channels to each ad unit without having to re-paste all your code. Your ad tags do not change so nothing has to change on your website.

ADDING CUSTOM CHANNELS TO YOUR EXISTING ADS

Go to “My Ads” to see the list of Ads you have set up and running on your site. Click each one and choose a Custom Channel for each and Save. It opens up the original interface that opens when you set up a new tag. But this time, instead of passing over the “BLANK” Custom Channels box…now you have Custom Channels set up to choose from!

After you update each ad, you are done. It is one of those things that you change, and have to wait a while for the result, and if you are still in the small income stage, you may not notice whether it made a difference or not. Even if you don’t notice, it is just one of those “good things to do”. But don’t do it before you do something NECESSARY!!!

Kindle Vs All-New Waterproof Kindle Paperwhite 2018 - Compare to Pick The Best Kindle - 2018

noreply@blogger.com (Adeel Khanzada) — Tue, 08 Jan 2019 23:48:00 +0000

Should I get a Kindle or treat myself to all-new Kindle Paperwhite 2018?

This is the question many of you have written in to ask us, and unfortunately, there’s no clear-cut answer.

All that counts is getting the best Kindle for you, though, and we’re here to help you do just that.

Kindle vs All-New Paperwhite 2018

In today’s article, we’ll give you a detailed comparison between the Basic Kindle and All-New Kindle Paperwhite then serve up our recommendation so you can see which would best suit your needs.

If you haven’t yet got an e-reader, which would be the best Kindle for you overall?

If you already have basic Kindle, is it worth upgrading to all-new Paperwhite 2018?

How does Kindle compare to the latest Kindle Paperwhite in its new slimline, waterproof form?

What are the pros and cons of basic Kindle compared to Kindle Paperwhite?

These are just a few of the questions we’ll be addressing today.

First, though, a brief overview of basic Kindle…

Kindle Basic Overview

Amazon Kindle is indeed a dedicated e-reader that punches above its weight.

The Kindle is by far the world’s most popular e-reader and Amazon invests heavily to continuously update the product with new features.

Can you believe the first Kindle was released back in 2007 and was priced at $399?

Today, the basic Kindle sells for less than one-third of that and is thinner, lighter, and faster than ever before.

This is the beauty of a company like Amazon. Their flagship products keep getting cheaper while functionality just gets better and better.

Amazon has developed a whole line of Kindle devices designed to satisfy all tastes and budgets including Paperwhite, Voyage, and Oasis. Voyage, as of October 2018, has now slipped away but in its place comes all-new Paperwhite. Now, both Oasis and Paperwhite are fully waterproof as we’ll explore in due course.

We reviewed the other Kindle models (Voyage) and (Oasis)

Take a look at our preview of all-new Kindle Paperwhite here.

Kindle Vs Kindle Paperwhite – Technical Comparisons

Amazon states that Kindle Paperwhite is the best selling e-reader of the entire line. They never quote specific sales figures, but that’s conclusive enough to bestow the crown of best Kindle in terms of popularity.

Packed with more features than the basic Kindle but still very reasonably priced, Paperwhite is a solid choice for anyone with a reasonably fluid budget wanting a slightly more advanced experience.

Things just keep getting better with Paperwhite, too…

Entering its third generation back in 2015, the all-new Paperwhite 2018 is waterproof, lighter than ever and noticeably thinner. It’s got a streamlined, flush screen and comes to Audible-enabled to make all-new Paperwhite 2018 a strong contender for the best Kindle of all time.

That said, basic Kindle represents an almost unbeatable bargain giving you the core functionality you need at less than half the price.

So are the features of the best Paperwhite ever worth the extra money?

The decision ultimately comes down to what you need and how much you can comfortably afford to spend. There’s no right or wrong answer.

Read on to see how each model addresses your pain points and see if you get a feel for one e-reader over the other. Whichever you choose, you’ll be in the safe hands of the godfather of e-readers.

The table below outlines the basic technical specs of each model.

	KINDLE PAPERWHITE	KINDLE
Display Technology	Paperwhite Built-in light	E Ink Pearl (No Built-in Light)
Resolution/Pixel density	300 Pixels per inch	167 Pixels per inch
Connectivity	3G + Wi-Fi and Wi-Fi only	Wi-Fi only
Dimension	6.6" x 4.6" x 0.32"	6.3" x 4.5" x 0.36"
Weight	6.4 oz (Wi-Fi only) and 6.8 oz (3G+Wi-Fi)	5.7 oz
Battery life	8 weeks wireless off	4 weeks wireless off
Interface	Touchscreen	Touchscreen
Screen Size	6-inch glare-free	6-inch glare-free

As you can see, the biggest difference between Paperwhite and the basic Kindle is the resolution and the built-in 5-LED lights as well as free Wi-Fi connectivity allowing you to use your Kindle in over 100 countries free of charge.

Not to mention the fact all-new Paperwhite 2018 is IPX8-rated meaning it’s fully waterproof.