brains

Web Design with the Brain in Mind

Adelle Frank — Thu, 22 Sep 2011 10:52:13 +0000

Do you have to design a web site, but you have no graphic design training? Are you a designer, but need evidence-based research to justify your design decisions? If either of these apply to you, I've got a poster and paper that will help.

Updated: new book recommendation!

Back of the Napkin: Solving Problems and Selling Ideas with Pictures (Review of Expanded 2009 Edition)

Adelle Frank — Sat, 10 Apr 2010 00:06:03 +0000

If money or portability are your primary considerations, then get a used copy of the first edition, as it communicates the central idea (the power of visual thinking for the workplace) in an almost identical fashion and is easier to schlepp on the bus. However, if a few more dollars and a slightly-bigger book don't bother you, consider buying this new edition, as it's subtly-revised diagrams and improved explanation of key brain science concepts make it easier to understand on the first read.

For more detail on the differences between this and the previous edition, as well as a summary of the ideas discussed in the book, read on...

Familiarity and Attractiveness in Pictures and Stories for web design

Adelle Frank — Sun, 28 Mar 2010 17:42:20 +0000

How are similarity, attractiveness, pictures and stories relevant in the web development, IA and UX fields? Read these summaries and reflections on chapters 8 and 10 in Susan Weinschenk's book, "Neuro Web Design: what makes them click?", to find out.

Vision & the Other Senses in Web Design

Adelle Frank — Sun, 28 Mar 2010 03:50:38 +0000

How are vision and other senses relevant in the web development, IA and UX fields? Read these summaries and reflections on chapters 9 and 10 in Medina's book, "Brain Rules", to find out.

Visual methods for getting attention in web design

Adelle Frank — Sun, 28 Mar 2010 02:44:22 +0000

I summarize the most relevant and interesting thoughts from part 1 in Michael Eysenck's book on Fundamentals of Cognition, giving a few ideas for how this research on visual perception and attention might be relevant in the web development, IA and UX fields.

We don't pay attention to boring things

Adelle Frank — Mon, 08 Feb 2010 22:25:26 +0000

Need to get users' attention for your web site? Worried about giving boring presentations? Read these helpful ideas from chapter 4 of Medina's book, "Brain Rules" for ideas on getting people's attention in the web development, IA and UX fields.

Reading and Words on the Web

Adelle Frank — Wed, 03 Feb 2010 21:46:58 +0000

So much of your website is WORDS. Can brain science insights help you to use words better on the web? Read these summaries from chapters 17-21 of Michael Eysenck's book on Fundamentals of Cognition, for a few ideas that are relevant to the web development, IA and UX fields.

Short term Attention-getters and Long term Brand management

Adelle Frank — Tue, 02 Feb 2010 01:25:58 +0000

How do we get users' attention in the short-term and maintain our brand in the long-term? Read these summaries from chapters 5 and 6 of Medina's book, "Brain Rules" for ideas on how these concepts are relevant to the web development, IA and UX fields.

Help users to Remember your brand and Take Action on your web site

Adelle Frank — Mon, 01 Feb 2010 20:46:35 +0000

How do users remember (or forget) your brand? How do they learn to use your web site? What causes them to take action on your web site? Read these summaries and reflections from chapters 11-16 and 28 of Eysenck's book, "Fundamentals of Cognition."

"Hey, You!" Getting the attention of the unconscious mind in web design

Adelle Frank — Mon, 25 Jan 2010 01:32:14 +0000

How is research on attention-getting and the unconscious relevant to you, if you're in the web development, IA and UX fields? Read these summaries of the most relevant and interesting thoughts from chapters 1 and 6 in Susan Weinschenk's book, "Neuro Web Design: what makes them click?"

Needs, Entertainment, Decision-making, Overload and other Concepts relevant to information behavior

Adelle Frank — Sun, 24 Jan 2010 01:52:40 +0000

How do users decide, browse, avoid and assign relevance or entertainment value on the web? What role do needs play in information seeking? Read these summaries and reflections from chapters 4 and 5 of Donald Case's book, "Looking for information" for ideas on how these concepts are relevant to the web development, IA and UX fields.

How People interact with Information, some theories

Adelle Frank — Sat, 23 Jan 2010 22:53:39 +0000

How are human information behavior (HIB) theories and models relevant to you if you're in the web development, IA and UX fields? Read these summaries of and reflections on chapters 6 and 7 in Donald Case's book on "Looking for information".