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    <title><![CDATA[Telemundo Heads Into Upfront With Some of the &#8216;Largest Investments in Spanish-Language History&#8217; for World Cup]]></title>
    <description><![CDATA[Telemundo is continuing to find World Cup opportunities for advertisers ahead of upfront week.]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/telemundo-upfront-largest-investments-in-spanish-language-world-cup/</link>
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    <category><![CDATA[General]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[TV Upfronts]]></category>
    <pubDate>Wed, 29 Apr 2026 09:00:00 +0000</pubDate>
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    <title><![CDATA[Marketers Are Misrepresenting Rural America—and Overlooking 46 Million People  ]]></title>
    <description><![CDATA[This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. There’s&nbsp;a disconnect between how rural America is portrayed and&nbsp;the reality of [&hellip;]]]></description>
    <dc:creator><![CDATA[Andrea Castillo]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/marketers-are-misrepresenting-rural-americaand-overlooking-46-million-people/</link>
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    <category><![CDATA[General]]></category>
    <category><![CDATA[Marketing Vanguard]]></category>
    <pubDate>Wed, 29 Apr 2026 08:30:00 +0000</pubDate>
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    <title><![CDATA[Legacy Brands Don’t Need a Rebrand—They Need a Reintroduction]]></title>
    <description><![CDATA[This article is part of ADWEEK’s Marketing Vanguard program and was written in collaboration with one of its members. In a world where heritage brands have spent decades earning household‑name [&hellip;]]]></description>
    <dc:creator><![CDATA[Liz Kneebone]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/legacy-brands-dont-need-a-rebrand-they-need-a-reintroduction/</link>
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    <category><![CDATA[Marketing Vanguard]]></category>
    <pubDate>Wed, 29 Apr 2026 08:30:00 +0000</pubDate>
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    <title><![CDATA[Dhar Mann Bets on Speed Dating to Fix Creator-Brand Matchmaking]]></title>
    <description><![CDATA[A new series of events lets brands get to know dozens of creators at once.]]></description>
    <dc:creator><![CDATA[Kathryn Lundstrom]]></dc:creator>
    <link>https://www.adweek.com/commerce/dhar-mann-bets-on-speed-dating-to-fix-creator-brand-matchmaking/</link>
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    <category><![CDATA[Advertising News]]></category>
    <category><![CDATA[Creator Economy]]></category>
    <category><![CDATA[Digital]]></category>
    <category><![CDATA[Influencers &amp; Creators]]></category>
    <category><![CDATA[Media Influencers]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Social Media]]></category>
    <category><![CDATA[The Creatorverse]]></category>
    <category><![CDATA[Video]]></category>
    <category><![CDATA[Video Marketing]]></category>
    <pubDate>Wed, 29 Apr 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Supergoop Partners With Target and the PGA as It Chases Mass Appeal]]></title>
    <description><![CDATA[The brand hires January Digital to handle its media.]]></description>
    <dc:creator><![CDATA[Lauren Johnson]]></dc:creator>
    <link>https://www.adweek.com/commerce/supergoop-partners-with-target-and-the-pga-as-it-chases-mass-appeal/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1942509</guid>
    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail Media Networks]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Wed, 29 Apr 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[The Trade Desk&#8217;s Jeff Green Tells Agencies &#8216;We Want to Help&#8217; After Months of Tension]]></title>
    <description><![CDATA[The exec extended an olive branch to ad agencies after fallouts with Publicis, WPP, and Dentsu.]]></description>
    <dc:creator><![CDATA[Kendra Barnett]]></dc:creator>
    <link>https://www.adweek.com/media/trade-desk-jeff-green-agencies-we-want-to-help/</link>
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    <category><![CDATA[Ad Tech Industry News]]></category>
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    <category><![CDATA[Industry Events]]></category>
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    <category><![CDATA[Programmatic]]></category>
    <category><![CDATA[Software/Technology]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Tue, 28 Apr 2026 18:46:19 +0000</pubDate>
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    <title><![CDATA[Omnicom Focuses Investors on &#8216;Core Operations&#8217; in Q1 as It Plans to Offload Agencies]]></title>
    <description><![CDATA[The holding company is disposing of businesses that account for $3.2 billion in revenue within the next year.]]></description>
    <dc:creator><![CDATA[Alison Weissbrot]]></dc:creator>
    <link>https://www.adweek.com/agencies/omnicom-focuses-investors-on-core-operations-in-q1-as-it-plans-to-offload-agencies/</link>
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    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Earnings Reports]]></category>
    <pubDate>Tue, 28 Apr 2026 18:04:13 +0000</pubDate>
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    <title><![CDATA[FCC Orders Early Renewals for ABC TV Licenses Following Scrutiny Over Kimmel Joke]]></title>
    <description><![CDATA[The FCC directed eight of Disney’s owned-and-operated television stations to file their broadcast license renewals early.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/fcc-orders-early-renewals-for-abc-tv-licenses-following-scrutiny-over-kimmel-joke/</link>
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    <category><![CDATA[ABC]]></category>
    <category><![CDATA[People]]></category>
    <category><![CDATA[Politics]]></category>
    <pubDate>Tue, 28 Apr 2026 17:12:46 +0000</pubDate>
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    <title><![CDATA[The Funnel Is Dead: Now What?]]></title>
    <description><![CDATA[Conversations with Sephora, SmartCommerce, Liquid Death, and more.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/the-funnel-is-dead-now-what/</link>
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    <pubDate>Tue, 28 Apr 2026 16:37:27 +0000</pubDate>
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    <title><![CDATA[Mastercard Is Building for a World Where AI Makes the Decisions]]></title>
    <description><![CDATA[Plus, how experiential marketing builds brand equity that traditional advertising no longer can.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/mastercard-is-building-for-a-world-where-ai-makes-the-decisions/</link>
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    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Emerging Technologies]]></category>
    <category><![CDATA[Experiential Marketing]]></category>
    <category><![CDATA[FinTech]]></category>
    <category><![CDATA[Software/Technology]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Tue, 28 Apr 2026 16:27:49 +0000</pubDate>
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