<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:media="http://search.yahoo.com/mrss/" version="2.0">
<channel>
<title>Adweek Feed</title>
<link>https://www.adweek.com</link>
<description>Breaking News in Advertising, Media and Technology</description>
<copyright>Copyright 2026</copyright>
<lastBuildDate>Wed, 06 May 2026 10:24:36 +0000</lastBuildDate>
<atom:link href="https://www.adweek.com/category/adfreak/feed/" rel="self" type="application/rss+xml"/>
<image>
    <url>https://static-www.adweek.com/wp-content/uploads/2025/03/cropped-image-6.png?w=32</url>
    <title>Adweek Feed</title>
    <link>https://www.adweek.com</link>
    <width>32</width>
    <height>32</height>
</image>
<item>
    <title><![CDATA[How I AI: Tech Recipes CEO Brian Chap Built a &#8216;True Decision Engine&#8217;]]></title>
    <description><![CDATA[Inside the strategic consultancy's RootIQ product, plus how Chap uses AI at home.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/how-i-ai-tech-recipes-ceo-brian-chap-built-a-true-decision-engine/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1942365</guid>
    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[C-Suite]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <category><![CDATA[Magazine]]></category>
    <category><![CDATA[Software/Technology]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Wed, 06 May 2026 06:00:00 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Exverus by Brainlabs&#8217; Aaron Silva Is the Good Cook Behind Big Evil Barbecue]]></title>
    <description><![CDATA[The assistant director of ad ops makes all his meats at home on a collection of grills and smokers.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/agencies/exverus-by-brainlabs-aaron-silva-is-the-good-cook-behind-big-evil-barbecue/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1942363</guid>
    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Food Industry News]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <category><![CDATA[Magazine]]></category>
    <category><![CDATA[Off the Clock]]></category>
    <pubDate>Wed, 06 May 2026 06:00:00 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Jameson Teams Up With J Balvin and KidSuper for Soccer&#8217;s Big Year]]></title>
    <description><![CDATA[Jameson, MLS's official whiskey, releases campaign ahead of the World Cup.]]></description>
    <dc:creator><![CDATA[Brittaney Kiefer]]></dc:creator>
    <link>https://www.adweek.com/creativity/jameson-teams-up-with-j-balvin-and-kidsuper-for-soccers-big-year/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1943828</guid>
    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[Creativity x Culture]]></category>
    <category><![CDATA[Library]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <category><![CDATA[World Cup]]></category>
    <pubDate>Wed, 06 May 2026 04:52:56 +0000</pubDate>
</item>
<item>
    <title><![CDATA[OpenAI Opens ChatGPT Ads to Self-Service Platform]]></title>
    <description><![CDATA[OpenAI is making it easier for advertisers to buy ads on ChatGPT with a self-service ads platform, new partners, measurement tools, and bidding options.]]></description>
    <dc:creator><![CDATA[Kathryn Lundstrom]]></dc:creator>
    <link>https://www.adweek.com/media/openai-opens-chatgpt-ads-to-self-service-platform/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1943784</guid>
    <category><![CDATA[Advertising News]]></category>
    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Ecommerce News]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail Media Networks]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Tue, 05 May 2026 17:09:43 +0000</pubDate>
</item>
<item>
    <title><![CDATA[From Devices to Daily Life: Samsung&#8217;s AI Living Push]]></title>
    <description><![CDATA[Samsung Electronics America CMO Allison Stransky on ecosystem storytelling and data-driven marketing.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/from-devices-to-daily-life-samsungs-ai-living-push/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1943787</guid>
    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Software/Technology]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Tue, 05 May 2026 15:59:46 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Chief Growth Officer Norm de Greve to Leave General Motors]]></title>
    <description><![CDATA[The marketing exec's departure comes at a dynamic time for the automaker]]></description>
    <dc:creator><![CDATA[Robert Klara]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/chief-growth-officer-norm-de-greve-to-leave-general-motors/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1943763</guid>
    <category><![CDATA[Automotive Advertising News]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[CMO Moves]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <pubDate>Tue, 05 May 2026 15:05:33 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Campbell’s Risa Cretella on Reinventing Iconic Brands and Winning in Commoditized Categories]]></title>
    <description><![CDATA[Plus, empowering teams to act with conviction, even without perfect data.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/campbells-risa-cretella-reinventing-iconic-brands-winning-commoditized-categories/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1943743</guid>
    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[C-Suite]]></category>
    <category><![CDATA[Food Industry News]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <category><![CDATA[Legacy Brands]]></category>
    <pubDate>Tue, 05 May 2026 13:54:18 +0000</pubDate>
</item>
<item>
    <title><![CDATA[5 Things CEO-Ready CMOs Know That Others Don&#8217;t]]></title>
    <description><![CDATA[This is the first in a two-part series on what separates CMOs who advance from those who stall. Next week: the ROI question marketers keep fumbling, and what they must [&hellip;]]]></description>
    <dc:creator><![CDATA[adweek_edit]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/5-things-ceo-ready-cmos-know-that-others-dont/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1943746</guid>
    <category><![CDATA[CMO Moves]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <category><![CDATA[minimba]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Voice]]></category>
    <pubDate>Tue, 05 May 2026 13:49:58 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Inside WBD&#8217;s New Pitch to Advertisers Amid Paramount Shakeup]]></title>
    <description><![CDATA[WBD's ad leaders outline priorities for upfront as they steward the business through the Paramount merger.]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/inside-wbd-new-pitch-to-advertisers-amid-paramount-shakeup/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1943581</guid>
    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[TV Upfronts]]></category>
    <pubDate>Tue, 05 May 2026 13:18:08 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Maintaining Brand Safety and Integrity in the AI Slop Era]]></title>
    <description><![CDATA[This post was created in partnership with Silverpush Algorithms are flooding feeds with AI slop. What’s a brand that’s spending money and time to capture attention to do? During an [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/maintaining-brand-safety-and-integrity-in-the-ai-slop-era/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1943469</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[ADWEEK House]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[POSSIBLE]]></category>
    <pubDate>Tue, 05 May 2026 09:38:53 +0000</pubDate>
</item>
</channel>
</rss>