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    <title><![CDATA[Omnicom Media Retains Uber’s $800M Account and Expands Brazil Remit]]></title>
    <description><![CDATA[The holding company will also manage Uber’s sports marketing business]]></description>
    <dc:creator><![CDATA[Chris Cicchiello]]></dc:creator>
    <link>https://www.adweek.com/agencies/omnicom-media-retains-ubers-800m-account-and-expands-brazil-remit/</link>
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    <category><![CDATA[Accounts]]></category>
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    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Tue, 21 Jul 2026 17:14:20 +0000</pubDate>
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    <title><![CDATA[Mondelez&#8217;s Mindy Shaltry &amp; Wes Saraceni on Breaking Down the Marketing and Sales Divide]]></title>
    <description><![CDATA[Reshaping the traditional funnel to build more connected consumer experiences.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/commerce/mondelezs-mindy-shaltry-wes-saraceni-on-breaking-down-the-marketing-and-sales-divide/</link>
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    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[Business of Marketing]]></category>
    <category><![CDATA[CPG News]]></category>
    <category><![CDATA[Food Industry News]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <pubDate>Tue, 21 Jul 2026 10:43:21 +0000</pubDate>
</item>
<item>
    <title><![CDATA[How Jen Zeszut Built Goodles by Out-Weirding Industry Giants]]></title>
    <description><![CDATA[The macaroni & cheese brand saw an opportunity in a "sleepy" category.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/how-jen-zeszut-built-goodles-by-out-weirding-industry-giants/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1953308</guid>
    <category><![CDATA[Adspeak]]></category>
    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[C-Suite]]></category>
    <category><![CDATA[CPG News]]></category>
    <category><![CDATA[Food Industry News]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <pubDate>Tue, 21 Jul 2026 10:27:00 +0000</pubDate>
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    <title><![CDATA[EXCLUSIVE: Behr Elevates Andy Lopez to CMO as It Paints a More Digital Future]]></title>
    <description><![CDATA[Behr has elevated Andy Lopez to CMO, broadening his remit to include product strategy, marketing, and innovation. ]]></description>
    <dc:creator><![CDATA[Rebecca Stewart]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/exclusive-behr-elevates-andy-lopez-to-cmo-as-it-paints-a-more-digital-future/</link>
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    <category><![CDATA[CMO Changes]]></category>
    <category><![CDATA[CMO Moves]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Tue, 21 Jul 2026 09:00:00 +0000</pubDate>
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<item>
    <title><![CDATA[AMF&#8217;s Retro Rebrand Aims to Win Over Gen Z Without Losing the League Crowd]]></title>
    <description><![CDATA[A new logo, tagline, and alley decor lean into nostalgia as the bowling operator tries to serve two very different audiences at once]]></description>
    <dc:creator><![CDATA[Robert Klara]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/amfs-retro-rebrand-aims-to-win-over-gen-z-without-losing-the-league-crowd/</link>
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    <pubDate>Tue, 21 Jul 2026 08:30:00 +0000</pubDate>
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<item>
    <title><![CDATA[Every 2026 World Cup Ad Ranked]]></title>
    <description><![CDATA[See every FIFA World Cup ad ranked by effectiveness according to EDO’s TV Outcomes Score.]]></description>
    <dc:creator><![CDATA[Shauna Barry]]></dc:creator>
    <link>https://www.adweek.com/creativity/top-world-cup-ads-2026/</link>
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    <category><![CDATA[Exclusive]]></category>
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    <pubDate>Mon, 20 Jul 2026 15:16:04 +0000</pubDate>
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    <title><![CDATA[Women’s Sports Are Rewriting the Fandom Playbook]]></title>
    <description><![CDATA[This post was created in partnership with Scripps Sports Where does fandom begin now? Rarely at tipoff. During an ADWEEK House Sports Summit fireside chat co-hosted with Scripps Sports, Sherry [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/womens-sports-are-rewriting-the-fandom-playbook/</link>
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    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[ADWEEK House]]></category>
    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Sports]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <category><![CDATA[Women in Sports]]></category>
    <pubDate>Mon, 20 Jul 2026 14:20:53 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Week of July 6 Cable News Ratings: MS NOW Grows in Demo and Viewers]]></title>
    <description><![CDATA[MS NOW was also the first to break the news of Lindsey Graham’s death.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/week-of-july-6-2026-cable-news-ratings/</link>
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    <category><![CDATA[CNN]]></category>
    <category><![CDATA[Fox News]]></category>
    <category><![CDATA[MS NOW]]></category>
    <category><![CDATA[Ratings]]></category>
    <pubDate>Mon, 20 Jul 2026 14:18:15 +0000</pubDate>
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    <title><![CDATA[5 Lessons From the World Cup&#8217;s Best Marketing Plays—and Those That Missed the Mark]]></title>
    <description><![CDATA[What separated the breakthroughs from those that just blended in.]]></description>
    <dc:creator><![CDATA[Alison Weissbrot]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/5-lessons-from-the-world-cups-best-marketing-playsand-those-that-missed-the-mark/</link>
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    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Creativity x Culture]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Voice]]></category>
    <category><![CDATA[World Cup]]></category>
    <pubDate>Mon, 20 Jul 2026 14:11:37 +0000</pubDate>
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    <title><![CDATA[Social Marketing That Moves at the Speed of Sports]]></title>
    <description><![CDATA[This post was created in partnership with Viral Nation Dynamic action and big plays are what make live sports so compelling to audiences, but traditional brand partnerships that take time [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/social-marketing/social-marketing-that-moves-at-the-speed-of-sports/</link>
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    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Social Media]]></category>
    <category><![CDATA[Sports]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <pubDate>Mon, 20 Jul 2026 13:54:22 +0000</pubDate>
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