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    <title><![CDATA[How Spirit Airlines’ Low-Cost Branding Contributed to Its Crash]]></title>
    <description><![CDATA[The budget airline's brazen embrace of base-fare pricing turned consumers off and made way for competitors to ride its tailwinds]]></description>
    <dc:creator><![CDATA[Robert Klara]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/how-spirit-airlines-low-cost-branding-contributed-to-its-crash/</link>
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    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Legacy Brands]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Travel Advertising News]]></category>
    <pubDate>Mon, 04 May 2026 16:35:10 +0000</pubDate>
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    <title><![CDATA[Duncan Painter Leaves Omnicom]]></title>
    <description><![CDATA[Duncan Painter is leaving Omnicom, the holding company announced today. Christine Gambino, previously chief operating officer for Omnicom's global platforms business, Omni, will take over as CEO. ]]></description>
    <dc:creator><![CDATA[Kathryn Lundstrom]]></dc:creator>
    <link>https://www.adweek.com/commerce/duncan-painter-leaves-omnicom/</link>
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    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[Omnicom-IPG]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail Media Networks]]></category>
    <category><![CDATA[Retail News]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Mon, 04 May 2026 15:21:59 +0000</pubDate>
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    <title><![CDATA[Could a Unified, Independent Measurement System for CTV Be Close?]]></title>
    <description><![CDATA[This post was created in partnership with Viant Key takeaways CTV is an incredibly powerful platform for marketers, but the ecosystem is maturing, leading to new challenges and opportunities. While [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/could-a-unified-independent-measurement-system-for-ctv-be-close/</link>
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    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[ADWEEK House]]></category>
    <category><![CDATA[Connected TV News]]></category>
    <category><![CDATA[Measurement]]></category>
    <category><![CDATA[POSSIBLE]]></category>
    <pubDate>Mon, 04 May 2026 11:36:18 +0000</pubDate>
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    <title><![CDATA[How Marketers Can Get Clean Incrementality Measurements in a Messy World]]></title>
    <description><![CDATA[This post was created in partnership with Fetch Key takeaways Marketers have more data than ever, yet many still struggle to answer a basic question: Did a campaign change behavior [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/performance-marketing/how-marketers-can-get-clean-incrementality-measurements-in-a-messy-world/</link>
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    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[ADWEEK House]]></category>
    <category><![CDATA[Measurement]]></category>
    <category><![CDATA[POSSIBLE]]></category>
    <pubDate>Mon, 04 May 2026 11:35:54 +0000</pubDate>
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    <title><![CDATA[Turning Complex Data Into Genuine Audience Connections]]></title>
    <description><![CDATA[This post was created in partnership with Inmar Media Key takeaways Marketing teams can use data to make educated guesses about a target audience’s purchase intent these days, but the [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/turning-complex-data-into-genuine-audience-connections/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1943311</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[ADWEEK House]]></category>
    <category><![CDATA[Customer Experience]]></category>
    <category><![CDATA[Data &amp; Insights]]></category>
    <category><![CDATA[POSSIBLE]]></category>
    <pubDate>Mon, 04 May 2026 11:35:28 +0000</pubDate>
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    <title><![CDATA[Here Are the Cable News Ratings for April 2026]]></title>
    <description><![CDATA[Though Fox News saw declines in total viewers and the demo, it still led both categories in April.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/here-are-the-cable-news-ratings-for-april-2026/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1943444</guid>
    <category><![CDATA[CNBC]]></category>
    <category><![CDATA[CNN]]></category>
    <category><![CDATA[Fox Biz]]></category>
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    <category><![CDATA[Ratings]]></category>
    <pubDate>Mon, 04 May 2026 11:18:49 +0000</pubDate>
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    <title><![CDATA[Fox Sports Looks for a ‘Miracle’ With Its World Cup Promo Campaign]]></title>
    <description><![CDATA[Fox kicks off its World Cup campaign with new, celeb-filled ad.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/fox-sports-looks-for-a-miracle-with-its-world-cup-promo-campaign/</link>
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    <category><![CDATA[Campaigns]]></category>
    <category><![CDATA[Sports]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <category><![CDATA[SportsNewser]]></category>
    <category><![CDATA[TV Upfronts]]></category>
    <category><![CDATA[World Cup]]></category>
    <pubDate>Mon, 04 May 2026 09:07:11 +0000</pubDate>
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    <title><![CDATA[Ticker: Testy Exchange Takes Place Between Scott Jennings and Adam Mockler on CNN NewsNight]]></title>
    <description><![CDATA[Newsmax announces a new podcast featuring Greta Van Susteren.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/ticker-testy-exchange-takes-place-between-scott-jennings-and-adam-mockler-on-cnn-newsnight/</link>
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    <category><![CDATA[CNN]]></category>
    <category><![CDATA[MSNBC]]></category>
    <category><![CDATA[Networks]]></category>
    <category><![CDATA[Newsmax]]></category>
    <pubDate>Fri, 01 May 2026 16:40:18 +0000</pubDate>
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    <title><![CDATA[The Marketing CEO: Why Leadership Now Starts With Knowing Your Brand Identity]]></title>
    <description><![CDATA[Why today's chief executives must lead as marketers first.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/the-marketing-ceo-why-leadership-now-starts-with-knowing-your-brand-identity/</link>
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    <category><![CDATA[Adspeak]]></category>
    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[Business of Marketing]]></category>
    <category><![CDATA[C-Suite]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <pubDate>Fri, 01 May 2026 16:25:37 +0000</pubDate>
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    <title><![CDATA[AI Is Bringing Retail Media Closer to the Sale]]></title>
    <description><![CDATA[This post was created in partnership with CVS Media Exchange Retail media has become a bigger part of the growth plan for many brands; it has also become harder to [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/commerce/ai-is-bringing-retail-media-closer-to-the-sale/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1943216</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[ADWEEK House]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[POSSIBLE]]></category>
    <category><![CDATA[Retail Media Networks]]></category>
    <pubDate>Fri, 01 May 2026 15:55:16 +0000</pubDate>
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