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    <title><![CDATA[The Newest Character on Netflix&#8217;s Running Point? Jake From State Farm]]></title>
    <description><![CDATA[Brand mascots are crossing over from ads to dramatic roles as advertising and entertainment collide]]></description>
    <dc:creator><![CDATA[Robert Klara]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/the-newest-character-on-netflixs-running-point-jake-from-state-farm/</link>
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    <category><![CDATA[Streaming &amp; OTT]]></category>
    <pubDate>Mon, 13 Apr 2026 08:00:00 +0000</pubDate>
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    <title><![CDATA[The Cockroach of Marketing Concepts Will Never Die]]></title>
    <description><![CDATA[The sales funnel survives everything thrown at it: academic critique, platform revolution, the endless march of Silicon Valley shamans declaring the next big thing. ]]></description>
    <dc:creator><![CDATA[adweek_edit]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/the-cockroach-of-marketing-concepts-will-never-die/</link>
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    <category><![CDATA[Marketing and Sales]]></category>
    <category><![CDATA[minimba]]></category>
    <category><![CDATA[Sales Strategy]]></category>
    <pubDate>Mon, 13 Apr 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[ADWEEK Agencies Advantage: Publicis Groupe Takes a Major Shot to Grab Sports Spend]]></title>
    <description><![CDATA[The $500 million deal is a watershed: a shift from basic sponsorship-led sports marketing to something much more complex and richer]]></description>
    <dc:creator><![CDATA[Alison Weissbrot]]></dc:creator>
    <link>https://www.adweek.com/agencies/adweek-agencies-advantage-publicis-groupe-takes-a-major-shot-to-grab-sports-spend/</link>
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    <category><![CDATA[ADWEEK Advantage]]></category>
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    <pubDate>Mon, 13 Apr 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Possible Wants to Be Davos for Adland]]></title>
    <description><![CDATA[Sponsorship investment is up 55% year over year as the Miami conference expands its footprint, adds a YouTube deal, and doubles down on dealmaking.]]></description>
    <dc:creator><![CDATA[Kendra Barnett]]></dc:creator>
    <link>https://www.adweek.com/media/possible-wants-to-be-davos-for-adland/</link>
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    <pubDate>Mon, 13 Apr 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Audio Ads Are Coming to 6,000 More Dollar General Stores]]></title>
    <description><![CDATA[Dollar General selected Qsic to outfit 6,000 of its roughly 21,000 stores with in-store audio ad and measurement equipment, effectively doubling the size of its network and adding a more sophisticated AI-powered measurement solution. ]]></description>
    <dc:creator><![CDATA[Kathryn Lundstrom]]></dc:creator>
    <link>https://www.adweek.com/commerce/audio-ads-are-coming-to-6000-more-dollar-general-stores/</link>
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    <category><![CDATA[Ad Tech Industry News]]></category>
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    <pubDate>Mon, 13 Apr 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Set Designers Weigh the Real Cost of News Networks Looking Like Podcasts]]></title>
    <description><![CDATA[Is the casual on-air look of news shows a threat to the set design business?]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/set-designers-news-networks-looking-like-podcasts/</link>
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    <pubDate>Mon, 13 Apr 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Pinterest Pushes Real-World Inspiration as Social Media Backlash Grows]]></title>
    <description><![CDATA[Platform's first work under new CMO Claudine Cheever encourages users to get out in the world]]></description>
    <dc:creator><![CDATA[Robert Klara]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/pinterest-pushes-real-world-inspiration-as-social-media-backlash-grows/</link>
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    <pubDate>Mon, 13 Apr 2026 05:00:00 +0000</pubDate>
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    <title><![CDATA[Revolving Door Roundup: CNN Names Alex MacCallum COO]]></title>
    <description><![CDATA[CNN names new COO and other moves from around the news industry.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/revolving-door-roundup-cnn-names-alex-maccallum-coo/</link>
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    <pubDate>Fri, 10 Apr 2026 16:02:03 +0000</pubDate>
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    <title><![CDATA[YouTuber Jesser Launches Parent Company, Preps Business Expansion]]></title>
    <description><![CDATA[The media company, which generates an eight-figure revenue, has content and product debuts coming later this year.]]></description>
    <dc:creator><![CDATA[Mark Stenberg]]></dc:creator>
    <link>https://www.adweek.com/media/youtuber-jesser-parent-company-jesserco/</link>
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    <category><![CDATA[Creator Economy]]></category>
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    <pubDate>Fri, 10 Apr 2026 13:08:07 +0000</pubDate>
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    <title><![CDATA[Marketers on the Move: Hires and Exits at Babylist, OpenAI, McDonald&#8217;s, and more]]></title>
    <description><![CDATA[A weekly roundup of the biggest U.S. and global brand leadership appointments.]]></description>
    <dc:creator><![CDATA[Rebecca Stewart]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/marketers-on-the-move-hires-and-exits-at-babylist-openai-mcdonalds-and-more/</link>
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    <category><![CDATA[Challenger Brands]]></category>
    <category><![CDATA[CMO Moves]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Legacy Brands]]></category>
    <category><![CDATA[Paywalls &amp; Registration]]></category>
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    <pubDate>Fri, 10 Apr 2026 11:27:49 +0000</pubDate>
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