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<title>Adweek Feed</title>
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    <title><![CDATA[Amazon Flexes Its Reach With Star-Packed Upfront]]></title>
    <description><![CDATA[The tech giant is betting on live sports, YA, fantasy, and spinoffs to woo advertisers.]]></description>
    <dc:creator><![CDATA[Kathryn Lundstrom]]></dc:creator>
    <link>https://www.adweek.com/commerce/amazon-flexes-its-reach-with-star-packed-upfront/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1944718</guid>
    <category><![CDATA[Advertising News]]></category>
    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[Amazon News]]></category>
    <category><![CDATA[Connected TV News]]></category>
    <category><![CDATA[Ecommerce News]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail Media Networks]]></category>
    <category><![CDATA[Retail News]]></category>
    <category><![CDATA[Streaming &amp; OTT]]></category>
    <category><![CDATA[TV Upfronts]]></category>
    <pubDate>Mon, 11 May 2026 22:17:34 +0000</pubDate>
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    <title><![CDATA[At Fox&#8217;s Upfront, the World Cup, Tubi, and AI Adtech Headline the Pitch]]></title>
    <description><![CDATA[Fox leaned into live sports, streaming growth, and a 'first principles' tech story, with a Baywatch remake making waves.]]></description>
    <dc:creator><![CDATA[Mark Stenberg]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/fox-upfront-2026-tubi-world-cup/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1944705</guid>
    <category><![CDATA[General]]></category>
    <category><![CDATA[TV Upfronts]]></category>
    <pubDate>Mon, 11 May 2026 20:03:50 +0000</pubDate>
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    <title><![CDATA[NBCU Kicks Off Upfront Week With Sports, AI, and a &#8216;Fast&#8217; Vin Diesel Surprise]]></title>
    <description><![CDATA[NBCUniversal's upfront event includes new adtech, Fast and Furious spinoffs, and Sunday night sports.]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/nbcu-upfront-week-kickoff-sports-ai-and-vin-diesel/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1944527</guid>
    <category><![CDATA[General]]></category>
    <category><![CDATA[TV Upfronts]]></category>
    <pubDate>Mon, 11 May 2026 14:48:08 +0000</pubDate>
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    <title><![CDATA[EXCLUSIVE: WPP US President to Step Down Amid Strategy Reset]]></title>
    <description><![CDATA[Michael Houston will take on an advisory role after more than two decades with the holding company.]]></description>
    <dc:creator><![CDATA[Alison Weissbrot]]></dc:creator>
    <link>https://www.adweek.com/agencies/exclusive-wpp-us-president-michael-houston-step-down/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1944604</guid>
    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[C-Suite]]></category>
    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Mon, 11 May 2026 13:30:00 +0000</pubDate>
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    <title><![CDATA[FIFA World Cup 26 Ad Tracker: Brands Kick Off Summer of Soccer]]></title>
    <description><![CDATA[The latest ads, stunts, and activations around the men's tournament.]]></description>
    <dc:creator><![CDATA[Rebecca Stewart]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/fifa-world-cup-26-ad-tracker-brands-kick-off-summer-of-soccer/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1922155</guid>
    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Legacy Brands]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <category><![CDATA[World Cup]]></category>
    <pubDate>Mon, 11 May 2026 12:21:09 +0000</pubDate>
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<item>
    <title><![CDATA[Brands Are Already Losing the World Cup]]></title>
    <description><![CDATA[U.S. brands have a unique opportunity, but many are wasting it.]]></description>
    <dc:creator><![CDATA[Brittaney Kiefer]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/brands-are-already-losing-the-world-cup/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1944590</guid>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Voice]]></category>
    <category><![CDATA[World Cup]]></category>
    <pubDate>Mon, 11 May 2026 10:35:59 +0000</pubDate>
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    <title><![CDATA[Netflix&#8217;s Bold New Pitch to Advertisers: &#8216;We Can Compete With Anyone&#8217;]]></title>
    <description><![CDATA[Netflix ads leader Amy Reinhard previews the streamer's upfront pitch, what's next for NFL and World Cup, and how the company is making its mark.]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/netflix-bold-ad-pitch-we-can-compete-with-anyone-on-a-global-basis/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1944495</guid>
    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[TV Upfronts]]></category>
    <pubDate>Mon, 11 May 2026 10:00:00 +0000</pubDate>
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<item>
    <title><![CDATA[Prime Video Ads Can Now Change Based on What Viewers Already Saw]]></title>
    <description><![CDATA[Amazon is expanding its creative tools for advertisers.]]></description>
    <dc:creator><![CDATA[Kathryn Lundstrom]]></dc:creator>
    <link>https://www.adweek.com/commerce/prime-video-ads-can-now-change-based-on-what-viewers-already-saw/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1944314</guid>
    <category><![CDATA[Amazon News]]></category>
    <category><![CDATA[Ecommerce News]]></category>
    <category><![CDATA[Retail Media Networks]]></category>
    <category><![CDATA[Retail News]]></category>
    <category><![CDATA[Streaming &amp; OTT]]></category>
    <pubDate>Mon, 11 May 2026 09:00:00 +0000</pubDate>
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<item>
    <title><![CDATA[Seth Matlins Launches Marketing Podcast With Vox Media]]></title>
    <description><![CDATA[The series will feature Matlins in conversation with marketers and cultural luminaries, exploring the central role brand-building serves in business.]]></description>
    <dc:creator><![CDATA[Mark Stenberg]]></dc:creator>
    <link>https://www.adweek.com/media/create-destroy-seth-matlins-podcast-vox-media/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1944350</guid>
    <category><![CDATA[Audio &amp; Podcast News]]></category>
    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Media News]]></category>
    <pubDate>Mon, 11 May 2026 08:00:00 +0000</pubDate>
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    <title><![CDATA[Dove Men’s World Cup Debut Turns Soccer&#8217;s Unofficial Anthem Into a Skincare Pitch]]></title>
    <description><![CDATA[The White Stripes' 'Seven Nation Army' gets a Unilever makeover.]]></description>
    <dc:creator><![CDATA[Rebecca Stewart]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/dove-mens-world-cup-debut-turns-soccers-unofficial-anthem-into-a-skincare-pitch/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1944540</guid>
    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[Library]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[World Cup]]></category>
    <pubDate>Mon, 11 May 2026 07:46:34 +0000</pubDate>
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