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    <title><![CDATA[Chief Growth Officer Norm de Greve to Leave General Motors]]></title>
    <description><![CDATA[The marketing exec's departure comes at a dynamic time for the automaker]]></description>
    <dc:creator><![CDATA[Robert Klara]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/chief-growth-officer-norm-de-greve-to-leave-general-motors/</link>
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    <category><![CDATA[Automotive Advertising News]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[CMO Moves]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <pubDate>Tue, 05 May 2026 15:05:33 +0000</pubDate>
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    <title><![CDATA[Campbell’s Risa Cretella on Reinventing Iconic Brands and Winning in Commoditized Categories]]></title>
    <description><![CDATA[Plus, empowering teams to act with conviction, even without perfect data.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/campbells-risa-cretella-reinventing-iconic-brands-winning-commoditized-categories/</link>
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    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[C-Suite]]></category>
    <category><![CDATA[Food Industry News]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <category><![CDATA[Legacy Brands]]></category>
    <pubDate>Tue, 05 May 2026 13:54:18 +0000</pubDate>
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    <title><![CDATA[5 Things CEO-Ready CMOs Know That Others Don&#8217;t]]></title>
    <description><![CDATA[This is the first in a three-part series on what separates CMOs who advance from those who stall. Next week: the ROI question marketers keep fumbling, and what they must [&hellip;]]]></description>
    <dc:creator><![CDATA[adweek_edit]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/5-things-ceo-ready-cmos-know-that-others-dont/</link>
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    <category><![CDATA[CMO Moves]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <category><![CDATA[minimba]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Voice]]></category>
    <pubDate>Tue, 05 May 2026 13:49:58 +0000</pubDate>
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    <title><![CDATA[Inside WBD&#8217;s New Pitch to Advertisers Amid Paramount Shakeup]]></title>
    <description><![CDATA[WBD's ad leaders outline priorities for upfront as they steward the business through the Paramount merger.]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/inside-wbd-new-pitch-to-advertisers-amid-paramount-shakeup/</link>
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    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[TV Upfronts]]></category>
    <pubDate>Tue, 05 May 2026 13:18:08 +0000</pubDate>
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    <title><![CDATA[Maintaining Brand Safety and Integrity in the AI Slop Era]]></title>
    <description><![CDATA[This post was created in partnership with Silverpush Algorithms are flooding feeds with AI slop. What’s a brand that’s spending money and time to capture attention to do? During an [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/maintaining-brand-safety-and-integrity-in-the-ai-slop-era/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1943469</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[ADWEEK House]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[POSSIBLE]]></category>
    <pubDate>Tue, 05 May 2026 09:38:53 +0000</pubDate>
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    <title><![CDATA[Using Agentic AI to Connect Across the Funnel]]></title>
    <description><![CDATA[This post was created in partnership with Mutinex Key takeaways AI has moved from abstract promise to daily marketing work, but brands are still sorting out where it creates business [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/using-agentic-ai-to-connect-across-the-funnel/</link>
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    <pubDate>Tue, 05 May 2026 09:38:23 +0000</pubDate>
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    <title><![CDATA[The Trust Equation Health Marketers Must Solve]]></title>
    <description><![CDATA[This post was created in partnership with Doceree Key Takeaways From the success of GLP-1 marketing to the viral campaign encouraging men to get a prostate screening, health marketing done [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/the-trust-equation-health-marketers-must-solve/</link>
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    <category><![CDATA[adops - branded content]]></category>
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    <category><![CDATA[Artificial Intelligence]]></category>
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    <category><![CDATA[POSSIBLE]]></category>
    <pubDate>Tue, 05 May 2026 09:37:26 +0000</pubDate>
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    <title><![CDATA[Canva Triples Its Cannes Lions Beach Space After Drawing 4,000 Visitors Last Year]]></title>
    <description><![CDATA[The Creative Cabana will host a gelateria, a Pride Party, and over 30 points of programming.]]></description>
    <dc:creator><![CDATA[Rebecca Stewart]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/canva-triples-its-cannes-lions-beach-space-after-drawing-4000-visitors-last-year/</link>
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    <category><![CDATA[Cannes Lions]]></category>
    <category><![CDATA[Creative Advertising]]></category>
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    <category><![CDATA[Experiential Marketing]]></category>
    <category><![CDATA[Paywalls &amp; Registration]]></category>
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    <pubDate>Tue, 05 May 2026 08:30:44 +0000</pubDate>
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    <title><![CDATA[Koddi and Comcast&#8217;s Universal Ads Ink Deal to Target Streaming Ads With Commerce Data]]></title>
    <description><![CDATA[The tie-up aims to simplify TV buying with first-party audiences.]]></description>
    <dc:creator><![CDATA[Kathryn Lundstrom]]></dc:creator>
    <link>https://www.adweek.com/commerce/koddi-and-comcasts-universal-ads-ink-deal-to-target-streaming-ads-with-commerce-data/</link>
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    <category><![CDATA[Advertising News]]></category>
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    <category><![CDATA[Convergent TV West]]></category>
    <category><![CDATA[Ecommerce News]]></category>
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    <category><![CDATA[Retail Media Networks]]></category>
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    <category><![CDATA[TV]]></category>
    <pubDate>Tue, 05 May 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[The 2026 Creative 100 Changing the Culture Game]]></title>
    <description><![CDATA[The creators, executives, influencers, and agency leaders shaping pop culture right now.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/creativity/the-2026-creative-100-changing-the-culture-game/</link>
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    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Awards &amp; Honors]]></category>
    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[Creative Thinkers]]></category>
    <category><![CDATA[Creativity x Culture]]></category>
    <category><![CDATA[Influencers &amp; Creators]]></category>
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    <category><![CDATA[The Creative 100]]></category>
    <pubDate>Tue, 05 May 2026 06:00:00 +0000</pubDate>
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