<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:media="http://search.yahoo.com/mrss/" version="2.0">
<channel>
<title>Adweek Feed</title>
<link>https://www.adweek.com</link>
<description>Breaking News in Advertising, Media and Technology</description>
<copyright>Copyright 2026</copyright>
<lastBuildDate>Mon, 20 Jul 2026 14:14:46 +0000</lastBuildDate>
<atom:link href="https://www.adweek.com/category/adfreak/feed/" rel="self" type="application/rss+xml"/>
<image>
    <url>https://static-www.adweek.com/wp-content/uploads/2025/03/cropped-image-6.png?w=32</url>
    <title>Adweek Feed</title>
    <link>https://www.adweek.com</link>
    <width>32</width>
    <height>32</height>
</image>
<item>
    <title><![CDATA[Michelob Ultra Tallies Lionel Messi&#8217;s 20-Year World Cup Legacy]]></title>
    <description><![CDATA[Michelob Ultra's ad itemizes Lionel Messi's 20-year World Cup career following Argentina's loss to Spain.]]></description>
    <dc:creator><![CDATA[Brittaney Kiefer]]></dc:creator>
    <link>https://www.adweek.com/creativity/michelob-ultra-tallies-lionel-messis-20-year-world-cup-legacy/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1953179</guid>
    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[Library]]></category>
    <category><![CDATA[World Cup]]></category>
    <pubDate>Mon, 20 Jul 2026 10:08:32 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Noom Bets Its Behavior Change Roots Can Win the GLP-1 Wars]]></title>
    <description><![CDATA[Noom believes its original proposition is even more relevant now in this era of GLP-1s ]]></description>
    <dc:creator><![CDATA[Imogen Watson]]></dc:creator>
    <link>https://www.adweek.com/creativity/noom-bets-its-behavior-change-roots-can-win-the-glp-1-wars/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1953139</guid>
    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[Health and Wellness]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Mon, 20 Jul 2026 08:00:00 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Agencies Vanguard Is Bringing Agencies Together at a Moment They Most Need It]]></title>
    <description><![CDATA[The program convenes execs to talk, network, solve problems, and get inspired at a time of massive upheaval. ]]></description>
    <dc:creator><![CDATA[Alison Weissbrot]]></dc:creator>
    <link>https://www.adweek.com/agencies/agencies-vanguard-is-bringing-agencies-together-at-a-moment-they-most-need-it/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1953058</guid>
    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <category><![CDATA[Marketing Vanguard]]></category>
    <pubDate>Mon, 20 Jul 2026 06:00:00 +0000</pubDate>
</item>
<item>
    <title><![CDATA[How 4 Retailers Are Pitching Creative Ad Formats]]></title>
    <description><![CDATA[Amazon and Walmart are increasingly developing content aimed at driving sales.]]></description>
    <dc:creator><![CDATA[Lauren Johnson]]></dc:creator>
    <link>https://www.adweek.com/commerce/how-4-retailers-are-pitching-creative-ad-formats/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1953043</guid>
    <category><![CDATA[Amazon News]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail Media Networks]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Mon, 20 Jul 2026 06:00:00 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Ticker: Today Show Intruder Charged With Hate Crime After Shouting Slurs at Craig Melvin]]></title>
    <description><![CDATA[And Fox News faces defamation lawsuit.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/today-show-intruder-charged-with-hate-crime-after-shouting-slurs-at-craig-melvin/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1953071</guid>
    <category><![CDATA[CNN]]></category>
    <category><![CDATA[Fox News]]></category>
    <category><![CDATA[MS NOW]]></category>
    <category><![CDATA[NBC]]></category>
    <category><![CDATA[Networks]]></category>
    <category><![CDATA[Revolving Door]]></category>
    <pubDate>Fri, 17 Jul 2026 17:19:38 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Week of July 6 Evening News Ratings: WNT Remains Dominant]]></title>
    <description><![CDATA[ABC World News Tonight grew its lead in the Adults 25-54 demo.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/week-of-july-6-2026-evening-news-ratings/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1952849</guid>
    <category><![CDATA[ABC]]></category>
    <category><![CDATA[CBS]]></category>
    <category><![CDATA[Evening News]]></category>
    <category><![CDATA[NBC]]></category>
    <category><![CDATA[Ratings]]></category>
    <pubDate>Fri, 17 Jul 2026 14:46:19 +0000</pubDate>
</item>
<item>
    <title><![CDATA[An Insider&#8217;s Look at How Telemundo Scored Viewership Goals During World Cup]]></title>
    <description><![CDATA[Telemundo has ranked as the No. 1 Spanish-language television network for all 30 match days through the quarterfinals.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/telemundo-scored-viewership-goals-during-world-cup/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1952900</guid>
    <category><![CDATA[Sports]]></category>
    <category><![CDATA[Streaming &amp; OTT]]></category>
    <category><![CDATA[World Cup]]></category>
    <pubDate>Fri, 17 Jul 2026 14:21:55 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Preparation Spreads the Value of the World Cup Across the Entire Sports Marketing World]]></title>
    <description><![CDATA[The soccer tournament showed how being ready leads to success.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/marketers-at-the-adweek-house-sports-summit-speak-on-the-value-of-preparation/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1952993</guid>
    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[ADWEEK House]]></category>
    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Sports]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <category><![CDATA[World Cup]]></category>
    <pubDate>Fri, 17 Jul 2026 11:54:30 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Turning Sunscreen Into a Lifestyle Brand: Lessons from Roy Fleeman]]></title>
    <description><![CDATA[Transforming sunscreen from a functional necessity into an immersive lifestyle brand.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/turning-sunscreen-into-a-lifestyle-brand-lessons-from-roy-fleeman/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1953022</guid>
    <category><![CDATA[Adspeak]]></category>
    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[CPG News]]></category>
    <category><![CDATA[Health and Wellness]]></category>
    <pubDate>Fri, 17 Jul 2026 11:48:00 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Legacy Tuna Brand StarKist Picks Tombras to Make Its Mascot a Viral Hit]]></title>
    <description><![CDATA[StarKist is banking on the new AOR partnership to bring its brand into the zeitgeist]]></description>
    <dc:creator><![CDATA[Chris Cicchiello]]></dc:creator>
    <link>https://www.adweek.com/agencies/legacy-tuna-brand-starkist-picks-tombras-to-make-its-mascot-a-viral-hit/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1953006</guid>
    <category><![CDATA[Accounts]]></category>
    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Fri, 17 Jul 2026 08:47:16 +0000</pubDate>
</item>
</channel>
</rss>