With magazine-style websites running hotter than ever, I recently went to work with my team at StudioPress to design a new WordPress theme that captures the beautiful opportunities that wide-screens hold…Read more.

The post Introducing the Metro Theme for WordPress appeared first on Brandpoint.

Facebook just took a big bite out of Google. Today, the social network announced Graph Search, a new feature that lets you search the interests, location, and preferences of your friends…Read more.

The post How Facebook’s Graph Search Just Replaced A Major Chunk Of Google appeared first on Brandpoint.

Facebook began rolling out a conversion measurement tool on Friday to help marketers bridge the data gap between social ads and online sales.
David Baser, Facebook’s ads product manager, told Reuters the tool has been a highly requested feature for some time. ”Measuring ad effectiveness and outcomes is absolutely crucial to all types of businesses and marketers,” he said…Read more.

The post Facebook Launches Conversion Measurement Tool appeared first on Brandpoint.

When making a major technology or security solution purchase, information technology decision-makers (ITDMs) download an average of nine content assets throughout the buying cycle, according to a report by IDG.
Early in the purchase process, when determining business need and technical requirements, ITDMs rank content such as feature articles, technology news stories, how-to articles, and whitepapers as most important…Read more.

The post Content Plays Critical Role Throughout Tech-Buying Cycle appeared first on Brandpoint.

In case you missed it, Google had another update last week—a pretty significant one—as it goes after low-quality EMDs (Exact Match Domains). To be honest, I say it’s about darn time, as many of these worthless EMDs have been the bane of my existence as a digital marketing guy who has always had a vision for the full overlap of content marketing mixed with clear and junk-free SEO…Read more.

The post Google’s Newest EMD Update Once Again is a Victory for Content Marketers appeared first on Brandpoint.

Content is the biggest issue for every marketer on the planet. It’s content that attracts the right audience and motivates them to desired actions. It’s content that spurs sharing and return visits. Content can be many things including a game that you enjoy playing or an article that gets your blood boiling, a contest you can enter, a video or podcast that educates, or an image that inspires. Content can live on your website(s), in social media, or can be distributed through partners or networks…Read more.

The post 10 Ways to Create a Content Engine appeared first on Brandpoint.

In 2013, Brandpoint will begin launching at least six categories per month. More categories mean that publishers are looking for more articles! Our print editors are contacting us daily in need of articles in the following areas:

• Home Improvement
• Home Decorating
• Business/Careers
• Stretch Your Dollar
• Health
• Family Living
• Food and Recipes

Get your articles on our extensive network of online media sites, and in front of print editors. Click here to see our 2013 Featured Category Calendar. Contact us today to learn more.

The post New Year, New Feature Categories – 2/18/2013 appeared first on Brandpoint.

Google’s Panda and Penguin algorithms made it extremely difficult to impossible for subpar content to impact organic search results. On the other hand, superior content – original words crafted by real people who truly understand your business and objectives – is what the search engines AND your potential customers are looking for.

That’s where Brandpoint comes in. Our on-staff writers have an average of more than 10 years of experience creating website content, blogs, articles, social media messages, press releases and other brand-building stories. It’s the Brandpoint difference: Working directly with in-house, on-staff strategists and writers whose success is tied to yours. We’ve been doing it that way since 1996.

That’s what quality content from Brandpoint writers does. Contact us today to learn more.

The post Why quality content gets noticed and rewarded – 2/12/2013 appeared first on Brandpoint.

First, our online distribution network continues to grow. We guarantee at least 800 placements for your article, and we also get it placed on major media websites like the Los Angeles Times, Las Vegas Review Journal, Milwaukee Journal Sentinel, ABC, CBS, FOX and many others. Click here to learn more about our complete suite of digital content syndication services that include infographic, health information, business-to-business and video distribution.

Second, print editors use Brandpoint articles in a big way. Our category calendar has grown, so your articles get even more exposure. And January brings many editors to our website looking for articles on money/taxes, home improvement, health, Valentine’s Day and travel. Click here to see our complete 2013 category calendar. Remember: We can write or edit your article as well.

Contact us today to learn more.

The post 2012 is closing fast. Call now and get your 2013 articles going! – 12/19/2012 appeared first on Brandpoint.

The addition of the Hearst publications also means that we can now offer robust, targeted business-to-business (B2B) distribution. Brandpoint can now distribute your articles in the business sections of online media sites to get your message in front of business leaders across the nation.

Respected media sites in Brandpoint’s B2B distribution service include the Los Angeles Times, Las Vegas Review-Journal, San Francisco Chronicle, Houston Chronicle, Albany Times-Union, Connecticut Post and San Antonio Express-News.

Click here to learn more about our B2B distribution service. Contact us today to learn more.

The post Target Your Message to Business Decision Makers – 11/29/2012 appeared first on Brandpoint.