adloo.in - The Indian Advertising Forum

Showcasing the Decade's Best 2000 - 2010

noreply@blogger.com (adloo.in - The Indian Advertising Forum) — Sun, 06 Mar 2011 18:13:00 +0000

How often do you hear people say “time flies…”, “years have gone by since I last met you”, or “what a year it has been for me…!!” ?? Years go by, and before you know it you you’ve just seen an entire decade through! And what happens at the end of these years and decades..? People relive their life’s precious moments, news channels report and highlight the outstanding moments of the 10 past years and movie buffs talk about the best and the worst movies they watched. What that really means is that sometimes in life you just want to sit back, and reflect upon what has gone by.

It was quite a decade for our country – Sports saw some new feats achieved, Business saw some of its biggest scams like the Satyam downfall, and some of the biggest rivalries being fought out like the one between the Ambani brothers, the 26/11 horror and so much more that was both good and bad! Advertising came a long way too. Brands began splurging, advertising budgets began to swell to make good ad campaigns and creativity reached a level never seen before on Indian TV and all credit goes to the biggest names like O&M, Mudra and FCB Ulka amongst others who have literally changed the face of Indian advertising, and for the better!

Therefore, to bring back the memories of your favourite ads – some that made you smile, some that made you sing along and some that just left you rolling on the floor laughing – here are some of the hand-picked ones that stood out in the crowd from the decade that was..

Hutch – “You and I” (2003)	Asian Paints – "Wah Sunil Babu" (2004)
Cadbury's Dairy Milk – "Papu Paas Ho Gaya" (2005)	Naukri.com – "Hari Sadu" (2006)
Camlin Permanent Marker (2006)	Surf Exel – "Daag Ache Hain" (2009)
Vodafone – "ZooZoo" (2009 & 2010)	Cadbury Dairy Milk Silk (2010)
Tata DOCOMO (2010)

Cricket World Cup 2011

noreply@blogger.com (adloo.in - The Indian Advertising Forum) — Mon, 28 Feb 2011 13:06:00 +0000

The West Indies did a brilliant job in 2007 – the lush green grounds, the beaches, the perfect holiday destination for spectators, and the class apart organization and groundwork that went behind putting it all together - and on the 28th of April 2007 if you dreaded the long wait till 2011, well you can put that smile back on because it’s over and rest assured it’s not looking any less promising or any less majestic this time around! And if Australia carries its dismal form from the Ashes, we will finally get the chance to applaud a new winner and a new nation as it embraces cricketing glory!

First things first...A somewhat different setting makes this year’s tournament more exciting. It’s going to be very South Asian in nature with India, Sri Lanka and Bangladesh jointly hosting the party. There have already been the controversies (what’s cricket without it!) and the hiccups with Pakistan being stripped of its hosting rights, but with 17th Feb 2011, being just around the corner, everything’s in order and the final pieces are fitting in well.

As always there are the speculations, assumptions, expectations and predictions. The most gigantic of them all – the cricketing world may see the last few innings of perfection; God may walk down the pitch he knows best one last time with that venomous willow that was made to only to kill. Remember it’s what everyone is saying and what will actually happen, we can only wait and watch! After 6 world Cups(most players dream of playing 1 for their national side), and 22 years since making his debut, one may think it would be human to lay that bat down and bask in the glory of the years gone by, but year after year he keeps showing us just how less human and more God like he is!

Sachin apart, it’s the most sought after cricket prize any player or nation knows. This year is no exception! And to win it, you better mean business on the field. There is no room to choke under pressure. Apparently, Herschelle Gibbs still has sleepless nights over dropping Steve Waugh in the 1999 semi finals Vs Australia! That’s how much it means to the players. There is no high status after parties that the IPL boasts of, no auctions to buy and sell players like mere commodities and no relationship building model where players from different nations are expected to play in harmony! If Dayle Styne wants to bowl a bouncer to Kevin Peitersen and have that deadly eye to eye moment that makes the fans roar, he can do it and then make up before they unite for the cause of the Deccan Chargers later in April. Abuse, break wickets, slide, slip, dive, smash the ball or even break a leg – that’s the extent every player goes to to get their hands on Crickets Cup of Glory.

There can be only one winner and winning and losing apart, be rest assured it’s going to be intense. Indian public getting a huge doze of its most favourite medicine, an all time low productivity at offices, an exponential rise in the hits on cricinfo.com, the begging and pleading for VIP box passes, a dip in every cricket loving kids grades at school and all in all an awesome month and a half of enthralling, exciting and nail biting worthy cricket!

Team India has a billion odd people supporting it, the good luck ads wishing the team are being produced thick and fast (you can check them all out on www.adloo.in) and its just the execution that will matter in the end. Most experts believe this is India's best bet and victory will mean a lot. Remember 1983 was long long ago!

Apart from the teams, the brands will be battling it out too. And when the stage is so enormous, an enormous amount of money needs to be spent too. Some figures - Reliance Communications, LG, PepsiCo, Reebok, Hero Honda, Emirates, Yahoo, Castrol and Money Gram have together paid an estimated Rs.1200 crore for in-stadium advertising, Sony India, Hero Honda and Vodafone have paid Rs.55 crores each for the rights of on-air joint presenting sponsors, associate sponsors of the World Cup Nokia, Pepsi, Maruti Suzuki, Philips India and Airtel Digital TV have paid Rs.35 crores each, Idea Cellular will spend an estimated Rs.40 crore in advertisement campaigns while Vodafone has allocated a budget of Rs.75 crores for the World Cup. Sony India has earmarked a budget of Rs.100 crore while arch rival LG has a budget of Rs.70 crores for the event. Generous spending and why not? 2 primary reasons – the audience size cannot get bigger, reaching out will be the key, and if you showcase yourself well, nothing can stop an all important return on investment.

Every tournament begins with people picking their favourite team, their favourite players and moments and matches they are looking forward to. Here are our two cents on what we think are going to be the key highlights of the WC 2011.

THE BATSMEN
What's a match without those out of the ground sixes, classy cover drives and precision perfect straight drives!These are the men who give us that entertainment factor!
Our 5 picks of the 5 top batsmen are,

Sachin: he needs no introduction and that’s the way we would like to keep it!
Virat Kohli: He believes he is a mature cricketer now and can play responsible innings. After winning the U19 as captain, we are sure he will want this one under his belt too! Aggressive and confident – let’s hope he lives up to his expectations.
Kumara Sangakara: He would want to lead his team to victory, it doesn't get sweeter than that. Elegance and talent make him one of the 5 to look out for!
Jaques Kallis: One of the best all-rounders the game has seen and despite being a veteran, we don't think he can be left out of the party. There may be a million records to his name, but adding a World Cup victory to his resume will be the icing on the cake.
Chris Gayle: He is tall, lanky and can sure hit the ball very very hard. We have seen a display of his magnificent hitting at the IPL. It’s a bigger stage, but this man has the potential for sure.

THE BOWLERS
Fierce bouncers, lethal yorkers, the googly's and some heated moments with batsmen – spectators pay to watch these things live and who apart from the bowlers can give them their money's worth!
5 bowlers we think will deliver the goods are,

Dale Steyn: Intense and fast, Dean Jones believes he is one bowler who can scare the daylights out of a batsman. He is the number 1 test bowler in the world at the moment and he can record upto 156 km/hr on bowling speed. Will he be the goodluck charm the Proteas always wanted?
Shoaib Akthar: The Rawal Pindi express, who doesn't like to watch him bowl. He maybe a step slower but everyone has their eyes on him. With Pakistani cricket in shambles, will he be the pillar that holds it together?
Daniel Vettori: An absolute class act and an experienced competitor. Been there and done that on a number of occassions but definitely seeking World Cup glory. He is the trump card for the Black Caps most would think.
Harbhajan Singh : Bhajji may have been in the news lately for his new found love for batting, but heart of hearts he is the spinner India has pinned a lot of hopes on. Will his “doosra” do the magic for India?
Doug Bollinger : His World Cup debut, and woudn't he want to make it a memorable one! Big and strong we are aware of the damage he can do.

WORLD CHAMPIONS to be??
I can’t deny we are a tad biased here..We want INDIA to win, period! What actually happens only time will tell!

The MOMENTS that will enthrall...

The Sachin-Shoaib slugfest
Akthar knows no sweeter success than that of sending Sachin back to the pavillion.Its face-off time again and Shoaib's excitement is evident from what he had to say - “We all know he is a great player. Every bowler gets hit. Even Brett Lee gets hit a long way, so I am not worried about being hit for sixes by Tendulkar. I have got him off the first ball too," (source:ndtv.com).
The Sreeshath tantrums
He sure is thanking his stars he is finally on board but everyone including his captain knows he needs to behave.Dhoni believes “....it's important to keep him under control. It's good for him,for us, for the opponents, for the umpires, for the board and for the spectators” . This time there are going to be absolutely no takers for his theatrics.
The Pathan magic
If you as a spectator want 6 sixes of 6 balls in the same over, dont think twice and put your money on this lad!He may miss his brothers compnay this time around but lets just hope the magic unfolds when it matters most!
Ponting's spoiltsport-like moments
The frustration of losing almost gets tattoed on his face and the antiques begin. Arguing with umpires and altercations with the opposition just make him one of the most hated cricketers on field. Is it too late to change or will we see a reformed captain looking strictly at regaining his form and results!?
The Pakistani cricketing chaos
Afridi claims that his players have turned a new leaf in their lives but with the match fixing scandals that have rocked the team, many would think that they can be written off. Rebuilding team morale and mantaining focus may seem like an uphill task but the team believes they are very much in contention for the cup. I would kill for an India-Pakistan final(and India winning ofcourse)!

Interesting PRE-CUP quotes

"In terms of confidence and balance of the side, this is the best Indian team ever," - Anil Kumble

"I as a cricketer would not like to depend on one person. At the end of the day it's a team game and the team has to win together," - Kapil Dev's view on the Sachin mania.

"We believe we are good enough to go and win the World Cup." - Paul Collingwood on England's chances

"Catching, run-outs will play important roles. Whichever side winning the World Cup will have the best fielding. The best fielding side has the most chances of winning," - Steve Waugh

“Im sure Sachin wants to have a good tournament, sure he wants to be part of a World Cup winning side, but hpefully he is not” - Ricky Ponting

“We all know how important the World Cup is for us and for our country. The message for other teams is that no one should underestimate us." - Shahid Afridi on Pakistan's chances of lifting the Cup

Super Bowl 2011

noreply@blogger.com (adloo.in - The Indian Advertising Forum) — Mon, 14 Feb 2011 19:25:00 +0000

RAJINIKANTH – NEED WE SAY ANYMORE?

noreply@blogger.com (adloo.in - The Indian Advertising Forum) — Thu, 10 Feb 2011 17:07:00 +0000

It’s the story of this one man army and the phenomenon they call Mr Rajinikath!! He needs no introduction in India – South, North, East, West – they have all been covered and fans reside in every corner of this country. Be it his acting, the dialogue delivery – they call it ‘Rajni style’, the things only Rajni can do – travel faster than light or unravel Vitoria’s secrets ;), the ever so unique sense of fashion or the jhatkas and the matkas that even put our very own Munni and Sheila to shame, the man aka ‘The God in Human Form’ is quite special in more ways than one.

The story of the brand called Rajinikanthh is unique and heart warming. It’s a classic example of the famous rags to riches story. If you were a frequent traveller on route 10A of the Bangalore local bus transport many years ago, chances are that Rajnikath may have sold you your bus ticket. A modest beginning and in his own impeccable style all he says is this - “Yesterday I was a conductor, today I’m a star, tomorrow what I’ll be only He knows!”.

A Rajni movie releasing is an event that’s marked in peoples calendars. Every social and business appointment stands cancelled on the release date because if you are a true fan of the big boss, you got to be there First day first show. The release of Shivaji- the boss, showed me what it actually means to be a fan. Problems with the release in Bangalore didn’t stop the fans from travelling to the remotest parts of Tamil Nadu just so that they were sure they would manage a ticket!! I came across 2 such people in office and it took me a while to digest how one man could generate such a loyal and enthusiastic fan following!

There are over a 1000 of the evergreen Rajni jokes on the internet and you could read them over and over again and never stop laughing! They are a tribute to the man and the great things ONLY he can do. Politics, social work, controversies – he has been part of it all – taking Tamil Nadu politics to newer heights and lightning up a few lives by the gift of giving, such superstars are indeed rare.
So here’s to the man who stood by it all – good times and bad, hits and some rare flops, awards and controversies, and is undoubtedly one of the biggest ever stars of his time!

Some Facts:

Although known as Rajnikath, he was born Shivaji Rai Gaekwad on Dec 12th, 1949. He was named Rajnikanth by his mentor and well known director K. Balachandar.
He has acted in a total of 171 movies, the last being Ethiran in 2010.
For his role in Shivaji, he was paid a whopping 26 crore rupees and is the highest paid Asian actor after Jackie Chan.
Ethiran in 2010, paid Rajnikath a 45 crore rupees.
Receipient of the Padma Bhushan award in 2000.
His first movies
1. Tamil : Aboorva Raagangal(1975).
2. Kannada : Katha Sangama (1976)
3. Malayalam : Allauddinum Albhutha Vilakkum (1979).
4. Bollywood : Andha Kanoon(1983).
5. Bengali : Baghya Devatha(1980's).
6. English : Bloodstone(1988).
The film Chandramukhi ran for a total of 800 days, the longest ever for any Tamil film in India.
The only movie in which Rajni sang a song for was Mannan in 1992.
12 of his movies are remakes of Amitabh Bachan movies.
In 2008, a few of his fans started their own political party for the man himself and called it the Desiya Dravadar Makkal Munnetra Kazhagam (DDMMK).
In 2007, he was named NDTV Indian Entertainer of the year and was honoured with the Raj Kapoor Award.
His film Muthu was dubbed into Japanese and Chandramukhi was dubbbed in German.
The Tamil superstar ironically did not know to speak Tamil, until he was advised to learn the language by director K. Balachandar.
Rajni's long time friend and driver of the 10A route KSRTC bus played a small role in his film Valli.
Bairavi(1978) was the first Tamil film to cast him as a solo hero.

Classic Stunts:

Animals INVALID? PETA tells you why they are NOT!

noreply@blogger.com (adloo.in - The Indian Advertising Forum) — Tue, 04 Jan 2011 16:37:00 +0000

If you thought the likes of Yana Gupta and Sherlyn Chopra were only capable of steamy and jaw dropping item numbers, you may be mistaken because sometimes they mean some serious business too. This PETA ad campaign, as much as it may talk about whips, canes and item numbers, it sends out some powerful messages. If Indians are most closely attached to one thing, its Bollywood hands down and when you combine one of the biggest nationwide issue with the biggest Bollywood stars, you get the public to listen and most likely act.

If you thought child marriage, dowry and poverty were our nation’s biggest worries, you may sometimes want to sit back and think about what this country would be without animals? What would it be like to study a Science text book that detailed India as a land where most animals are extinct because women wanted to wear only animal fur dresses to award ceremonies and carry only pure leather bags to reflect society status? As shameful as it may sound, that's the path we are treading! It is a worldwide issue without a doubt, and you believe that humans have rights, interests, and freedom to live, PETA believes that animals have them too and that's the message they want to spread. Launched in 2000, and based in Mumbai, PETA India stands by one principle : 'Animals are not ours to eat, wear or experiment on or use for entertainment'( Source : www.petaindia.com). Its a movement that has just begun and probably has miles to go before achieving results, but with PETA as the platform, you and I have a forum to voice our opinion, support the organization and help its cause.

If you think locking your baby in a room is cruel, you may want to believe in letting birds and dogs be cage- free as our very own John Abraham suggests , if you want to be a Lara Dutta, you may want to consider vegetarianism( forget imagining how you would look in the lettuce gown!), and if you still want to see the elephants, who most superstitious people believe bring you good luck, then you may want to break the shackles and prevent abuse. A series of print ads, featuring the who's who of Bollywood, very aptly combined with a theme that depicts what they are famous for : Yana Gupta – item numbers, Rakhi Sawant – whipping the men, Sherlyn Chopra – Sensuous drama, Gulshan Grover – Villian roles and the other interesting combos.
To read more about PETA, see how you can help and be someone who can make a difference, www.petaindia.org is yours to get started.

Effies India 2010

noreply@blogger.com (adloo.in - The Indian Advertising Forum) — Fri, 17 Dec 2010 21:33:00 +0000

Call it the Filmfare or the IIFA of the advertising world (minus the excessive bling and drama of course!), it is the forum where the best and the most effective marketing ideas are honored year on year. The competition as always was fierce, the battlefield,where creativity knows no boundaries, wide open and only the toughest horses emerged winners at the Turf Club in Mumbai.

2010 was undoubtedly the year of some of the finest advertising stories in India. Whether it was the Vodafone Zoo Zoo story or the Tata Docomo “Dare to Do the New” campaign, it was all about making ideas work in the most creative way.

With over 2000 entries and about 65 awards to give out (Numbers Source : www.adclubbombay.com) – the setting seemed perfect! Organized by the Advertising Club Bombay, the 10th Annual Effie Award Ceremony turned out to be a dazzling evening, where the creative geniuses and clients were both present in big numbers to witness the action first hand. In the end, Ogilvy & Mather dominated the night and went home victorious and deservedly so with a total of 145 points in its kitty. Lowe Lintas and the Mudra group had to settle for second and third place with 90 and 75 points respectively.

The Medals tally...

Agency	Gold	Silver	Bronze
Ogilvy & Mather Pvt. Ltd.	4	7	3
Lowe Lintas	2	2	8
Mudra Group	2	4	1
JWT	1	3	4
BBDO India Pvt Ltd	2	0	3
DRAFTFCB Ulka Advertising Pvt. Ltd.	2	0	1
Bates 141	0	1	0
McCann Erickson India Pvt Ltd	0	0	1
Rediffussion Young & Rubicam	0	0	1
Contract Advertising India Private Limited	0	0	1
Grey Worldwide(India) Pvt. Ltd	0	0	1
Dentsu Communications Pvt. Ltd.	0	0	1

The 3 Biggies...

Effie Agency of the year : Ogilvy & Mather Pvt. Ltd

Grand Effie : DRAFTFCB Ulka Advertising Pvt. Ltd.
Ad Campaign : Tata Docomo – Dare to – Do the New

Effie Client of the Year : TATA Teleservices Ltd.

There were the other honors to compete for – 9 categories, the 'Marico Uncommon Sense award', 'Brand Equity Bravery Award', and 2 'People's choice award for the best case study presentation' (held on 3rd and 4th Dec 2010 respectively) were also up for grabs (details on http://www.adclubbombay.com/awards/Effiesnight.php).

In summary, amidst the Lowe Lintas, the Mudras and a few other names you heard off and on at the ceremony, Ogilvy and Mather, yet again, held its own and emerged victorious – 2 years in a row and counting..!

Please visit the detailed article at The Advertising Club Bombay

Bhartiya Pan Supari

noreply@blogger.com (adloo.in - The Indian Advertising Forum) — Wed, 01 Dec 2010 16:12:00 +0000

If the people of India had to pick something called a “Flavour of the nation”, I’d put my money on Pan Masala winning that tag! Of course there are the “maggies” and the “parle-G’s” but the connection between Paan masala’s and the masses in India is quite simply something else!

Everyone knows that smoking and tobacco kill, so what’s the next best option if you want to throw that ciggie away for life? Turn to Ghutka (pan masala with tobacco), pan masala and other substitutes which people think are less harmful? Common excuses for the shift – “it’s a mouth freshener and helps in digestion as well”, “it’s cheaper and causes no harm that a cigarette does”, and the best one that I heard from a young friend - “It’s tasty, I enjoy it and I don’t need another reason to have it?”!

A woman begging on the streets, teeth smeared with a reddish-brown colour, and a nice pouch rolled up with her sari where she stocks up her beetle leaves and pan masala. She looks so fragile that one would believe she hasn’t had a proper meal in days – familiar sight? Call it the love for the product or mere addiction – all the same! Bans on tobacco and pan masala advertising, pictures of charred lungs on the cover of cigarette packets are some sincere measures that surely seem to be going in vain.

A nice red abstract work of art on a sparkling white wall or a famous monument in the neighbourhood – another familiar sight? It’s the love for pan masala that Indians have and want to make sure the world knows it!
What then gets these tiny packets to sell like hot cakes? They are attractive for sure, hanging like colourful shiny sausage links in shops. But accessibility is the key formula I would like to believe – they are dirt cheap, they are everywhere and they are in all shapes and sizes – from red and green Christmas like candies (Baba pan masala candy) to tempt the children to fancy boxes that suit the classy businessmen. Tiny shops outside schools, offices and literally in the corner of every street makes the product available to absolutely everybody. Advertising is also huge for pan masala. The times of India had an interesting article of how 700 BEST buses in Mumbai display Pan Masala ads. When the public is influenced to such great levels, they lose the will to resist eventually.

In India, the consumption of paan masala and related products is more like a tradition. It’s the basis of some marriages as the legendary Pan Parag ad portrays it with the sparkle in the brides’ dad’s eyes when he looks at the Pan Parag container. Jingles like “Paan parag, pan masala”,”muh mein Rajnigandha” are evergreen melodies of Indian advertising. I would be lying if I didn’t say that I still sing along when I watch the ads on YouTube!
Personally, I am amazed at the number of brands there are for paan masalas in the Indian market today and they definitely deserve a showcase!

Pan Parag

The Choice of Young India

Pan Parag (Feat. Shammi Kapoor

Pan Vilas Pan Masala

Rajnigandha Pan Masala

Manikchand Pan Masala	Chandrakanta Pan Masala
Dum Pan Masala	Ganesh Pan Masala
Kamla Pasand Pan Masala	Kashmiri Chocolate Pan Masala
Kuber Pan Masala	Mahak Silver Pan Masala
Nikhar Pan Masala	Rajshree Pan Masala
Yatri Paan Masala	Ashiqui Pan Masala

Brand Re-Invention: Because Old is Boring and Change is Good

noreply@blogger.com (adloo.in - The Indian Advertising Forum) — Tue, 30 Nov 2010 17:57:00 +0000

Bored of the same look? Tired of the Business as Usual at work? Need a change? Need to do something new to just stand up and get noticed? Everyone, or at least most of us have these questions running through our minds from time to time. How do we answer them? Get a new, fancy, expensive haircut that attracts instant attention or just shed off those extra kilos and have people notice you and ask you how you managed it.

In this context it seems interesting to compare people and brands. Aren't they like a million people competing in the market trying to stand out and be number one? The answer is yes, and like you and me, even brands need that timely makeover - whether it’s changing the logo design, doing something new for its customers or just changing the way a brand markets its products. It is no secret that it pays when Brands regularly reinvent themselves and not take their customer base for granted.

Change in brand logos are the most exciting from a customer point of view. Love it or hate it, you can’t help but notice it! On one hand the public get enthusiastic about finding out the reasons for the change and the motivation behind a completely different looking logo and then on the other hand you have the critics who do an in depth analysis and come out with reasons to claim the new logo probably won't work. Either way, it gets people to talk about the brand and that's more or less half the battle won.

Many Indian brands are looking at re-branding and reinvention the most recent being the Airtel logo change. In the recent past there have been the Videocon, Vodafone and the Cafe Coffee day stories, to name a few, which made heads turn and got people talking. What's amazing is that these brands were not failing; they just realized they couldn't be doing the same thing year on year!

The highlights of the stories...

1. When Bharti Airtel went from Rectangular to Curvy(Nov 2010)

When you have to satisfy 200 million customers world over, you’d bet that coming across as more innovative will definitely pay-off even if it means spending Rs 300 crores on the revamp! Keeping that in mind, Airtel has gone from the somewhat boring rectangular box like logo to a more modern and catchy curvy creation that sets the brand name free from the logo itself. The logo retains the dominance of red, which seems to have worked for the brand over the years.

Reasons for the change?
Today as we expand on the global stage, this new brand identity gives us the opportunity to present a single powerful and unified face to our customers, stakeholders and partners around the world,” said Sunil Bharti Mittal, Chairman and MD of Bharti Airtel (Source : www.business-standard.com).

Materminds behind the new look: Brand Union

From Brand Re-Invention

2. When Videocon went green with Chouw and Mouw (July 2009)

A new tagline "Experience Change" and a new flashy green logo, courtesy Interbrand Singapore, showed that Videocon was attempting some serious brand reinvention. The logo went from being a conventional 'V' - seemingly rigid and not so open to change, to a more flexible and fluid version which has two disjoint parts. What's more, the two parts of the 'V' have been transformed to life in the form of Chouw and Mouw. The bright green color, apart from adding the "fresh" factor, is in line with the brands attempt to portray itself as an Eco-friendly brand.

Reason for the change?
A starting point ahead of plans of diversifying into areas such as telecom and DTH.

From Brand Re-Invention

3. When Cafe Coffee Day enforced “dialogue”(Oct 2009)

The stylish dialogue box logo just emphasizes the brands punch line "A lot can happen over coffee". The idea was to provide a better in-cafe experience and encourage a more interactive environment while sipping on some freshly brewed recopies. Everything suddenly changed right from the logo to the cutlery that was being used to what the waiters were wearing! Old brand yet the new look and feel certainly worked for CCD. The change was brought about by Landor Associates who made sure that every stakeholder was part of the whole exercise.

From Brand Re-Invention

4. When Vodafone replaced hutch, Spikey took over from Chika and Red became the new pink/orange(2007)

It’s not as simple as hutch becoming Vodafone! It went from Maxtouch to Orange to Hutch and then finally Vodafone. If changing the brand name wasn't enough, the logos and brand ambassadors were also changing simultaneously; from orange to pink and blue to red, you almost had the whole pallet and from one pug to another, even the doggie community had some serious competition going on for it! Ogilvy and Mather did not let the brand down in terms of creativity and introducing the changes to the public. With an advertising budget of 320 crores and Vodafone was clearly looking at taking on the Indian Market and becoming the new name of telecom services in the country.

From Brand Re-Invention

The Rise and Rise of Contraceptives

noreply@blogger.com (adloo.in - The Indian Advertising Forum) — Sun, 01 Aug 2010 08:30:00 +0000

The problems our nation faces today could be termed an endless list – poverty, unemployment, terrorist attacks, dowry deaths, alarming numbers in terms of murders and rapes, population explosion…… and I could go on and on! Talking of population explosion India is in the truly on the verge of a explosion! The problem is big and the numbers are even bigger…1,185,638,998 in 2010 only behind China, a projected 1,807,878,574 in 2050 and a top spot on the World population chart. The numbers are not just alarmingly huge they are worrying.

So we have a problem, let’s face it! However, there are the solutions too and they are for us to see!
Unplanned pregnancies and teenage pregnancies are two things that add enormously to those big census numbers even I struggle to read and put down in words!

“Safe indulgence” is clearly the need of the hour. The options are many – we have the male condoms, a range of easily accessible birth control pills, and what’s more, for the men who don’t like the male condom we even have the female condom now! Saying the public is spoilt for choice would be apt here but important that that choice is made!

Male Condoms
It all started with Deluxe Nirodh in India [not including the Vasectomy campaign by Late Sanjay Gandhi]. It is as old the Indian Birth Control movement, the most widely available condom across the sub-continent and given our sheer numbers the most widely used as well. Years have passed, our population has grown manifold, condom brands both big and small have stormed the market, our slogans and policies have changed but we are yet to witness a slowdown in our surging numbers.

Deluxe Nirodh	Deluxe Nirodh	Deluxe Nirodh	Masti
Durex	Moods	Kamasutra	Moods
Moods	Rakshak	Nymph	Moods
ATC	Ustad	Share	Rakshak
Extra Time	Josh	Big DOM	Cupid
Manforce	Manik	Power your Love	NYC
Care	Aastha Pan Flavor	Adam	AMG Med-Pro
Glyde	Green Love	Casanova	Cobra
Lifestyle	Lifestyle	Manforce	Hi-Life
Senorita	Partner	Pasante	Platinum
Safe Life	Unidus	Crezendo

Female Condoms
Finally they have arrived in India and there is curiosity in the air about their usage, effectiveness and the whole concept in general. [Comments Welcome]

Arpan	Confidom Pleasure Rings	Fc	Safex
Preventol	Saheli	Safex	Sakhi

Copper-T
It is considered one of the most effective methods of contraception.
Dunno how it works and don’t intend to find out. [Comments Welcome]

Birth Control Pills
Remember Mala-D, it’s the oldest birth control pill available in India. It is probably as old as some of you reading this blog and still going strong. I still remember the ad jingle ‘Bachhon mein antar ke liye, Jevan mein khushi ke liye, Tum bhi apna lo aaj Mala-D... Mala-D.... Mala-D’.
As our population soared a few other players entered the market but is it enough to contain all 120 crores of us.

Mala-D

Yasmin

The Morning After Pills
Gone are the days when a mistake remained a mistake and you had a girl hang her head in shame (like Preeti Zinta did in the movie Kya Kehna!), walking around with a big stomach and then becoming a mother at the tender age of say 19-20!

Till about 2007 not many people were aware of the numerous contraceptive pills that were available in the market, like the malad and similar, either due to lack of advertising or lack of knowledge of the existence of the miracle pills! Abortions saved the day then and I only hope you get as shocked as me as I present the abortion trend in India over the years... Here it goes – mind boggling but true - 24300 abortions performed in 1972, and then the breathtaking number… 2400000 in 2002. I don’t even want to imagine the numbers in the years that followed!

I’m assuming the above numbers shocked the government as well and that’s when in 2007 they agreed to allow advertising of the contraceptive pills. The idea was simple – to make people aware that such a pill existed and the mantra made sense ‘Why kill when you can avoid conceiving?’
An all so familiar twist in the tale – a mistake that occurs despite all protection and the cure for this mistake - “the morning after pill”. This is the audience that the pill was designed to target. But post mass advertising and easy access over the counters, the manufacturers found some very different takers.

Today, contraception is a rage amongst the teenagers, so much so that methods of contraception are being misused to a large extent. Young girls and boys want to ‘live in the moment’ and ‘not let anything come between them’ and for that they are ready to take any sort of risk they can, even if it means harming their bodies and creating future complications! Marriage is no longer the port of entry for sex, and when the 16 and 17 year olds know that by simply popping a pill they avoid all chances of a pregnancy, then why let an opportunity go by?? After all our parents always taught us to grab every opportunity that comes by with both hands and we obviously need to obey them at least sometimes!

There have been a number of ads that have come out over the past few years, some funny and some seriously depicting the worries of an unplanned pregnancy. What’s worth noticing is:

Most of these ads have married couples as the cast – an indicator of the target audience. Didn’t actually turn out that way though!!
Who talks about the wrongs of a product in an ad? You shouldn’t I agree and following the rules of smart advertising none of them talk about the dangers of using the pills frequently as teenagers do, but doctors believe that rising frequency of intake leads to numerous health problems.
None of them talk about the risk of failure! It’s a 100% success story - at least that’s what they say and is not always true!

i-Pill
The concepts are a little clichéd and don’t involve too much creativity – a married couple worried after their 1st night, a married couple worried over breakfast after a ‘wild night’ etc. They stick to the point and convey the message.

Mistake Pill
This one is hilarious! You can only see it and want to keep wondering how creative the director was. I can watch it 100 times and still be amazed at the comparison.

Pnot Pill

L Pill
On one hand Condom companies are trying to encourage all ages to use condoms and have safe sex, and on the other hand there are ads like these where couples want nothing coning between them - extra marital affairs or condoms!

Today Contraceptives
Let the man get all the pleasure…. I’ll just pop in a pill thinks the woman!Thats why its ‘pasand unki, faisla mera”!

Smart Pill
If you thought that only humans and animals have brains, I’m sorry you are mistaken because there is the ‘akal walli goli’ or the pill with brains!

Cannes Lions 2010

noreply@blogger.com (adloo.in - The Indian Advertising Forum) — Sat, 31 Jul 2010 11:43:00 +0000

	Title	Advertiser/ Client	Product/ Service	Company	Prize

Promo and Activation Lions

	MELTDOWN	AICMED	Environmental Preservation	OGILVY & MATHER, Kolkata	Bronze Lion

PR Lions

	WOMEN AGAINST LAZY STUBBLE	PROCTER & GAMBLE	SHAVING PRODUCTS	BBDO, Mumbai	Silver Lion

Radio Lions

	PLEASURE OF MIXING	BAJAJ ELECTRICALS	HAND BLENDERS	LEO BURNETT INDIA, Mumbai	Silver Lion

Outdoor Lions

	MANGO SURPRISE	PARLE AGRO	FROOTI MANGO DRINK	CREATIVELAND ASIA, Mumbai	Silver Lion
	PUPPY LOVE	BANGALORE TRAFFIC POLICE	ROAD SAFETY	MUDRA DDB GROUP, Mumbai	Silver Lion
	JUST MARRIED	BANGALORE TRAFFIC POLICE	ROAD SAFETY	MUDRA DDB GROUP, Mumbai	Silver Lion
	WAITING FRIEND	BANGALORE TRAFFIC POLICE	ROAD SAFETY	MUDRA DDB GROUP, Mumbai	Silver Lion
	BAG	THE ECONOMIST	NEWSPAPER	OGILVY & MATHER, Mumbai	Bronze Lion
	BABY	THE ECONOMIST	NEWSPAPER	OGILVY & MATHER, Mumbai	Bronze Lion
	WHALE	THE ECONOMIST	NEWSPAPER	OGILVY & MATHER, Mumbai	Bronze Lion
	THE HANDMADE HERBAL POSTER 2	CHOLAYIL	MEDIMIX SOAP	CREATIVELAND ASIA, Mumbai	Bronze Lion
	THE HANDMADE HERBAL POSTER 3	CHOLAYIL	MEDIMIX SOAP	CREATIVELAND ASIA, Mumbai	Bronze Lion

Media Lions

	TIDE MAGTTRACTION	PROCTER & GAMBLE	TIDE DIRT MAGNETS	LEO BURNETT INDIA, Mumbai	Bronze Lion

Press Lions

	FUNERAL	FUJIFILM	F 70 CAMERA	A JWT GROUP COMPANY - RMG, Gurgaon	Gold Lion
	POKER	FUJIFILM	F 70 CAMERA	A JWT GROUP COMPANY - RMG, Gurgaon	Gold Lion
	AIRPORT	FUJIFILM	F 70 CAMERA	A JWT GROUP COMPANY - RMG, Gurgaon	Gold Lion
	SPIRITUAL GURU	TRANSASIA PAPERS	CONQUEROR PAPERS	TAPROOT INDIA, Mumbai	Gold Lion
	ROYAL RAJPUT	TRANSASIA PAPERS	CONQUEROR PAPERS	TAPROOT INDIA, Mumbai	Gold Lion
	KATHAKALI DANCER	TRANSASIA PAPERS	CONQUEROR PAPERS	TAPROOT INDIA, Mumbai	Gold Lion
	KATHAKALI DANCER	TRANSASIA PAPERS	CONQUEROR PAPERS	TAPROOT INDIA, Mumbai	Silver Lion
	COFFEE	PROCTER & GAMBLE	TIDE DIRT MAGNETS	LEO BURNETT INDIA, Mumbai	Silver Lion
	INK	PROCTER & GAMBLE	TIDE DIRT MAGNETS	LEO BURNETT INDIA, Mumbai	Silver Lion
	EGG	PROCTER & GAMBLE	TIDE DIRT MAGNETS	LEO BURNETT INDIA, Mumbai	Silver Lion
	KETCHUP	PROCTER & GAMBLE	TIDE DIRT MAGNETS	LEO BURNETT INDIA, Mumbai	Silver Lion
	LOST AND FOUND	VIRGIN MOBILE	MOBILE TRACKER	BATES 141, Mumbai	Bronze Lion
	PUPPY LOVE	BANGALORE TRAFFIC POLICE	ROAD SAFETY	MUDRA DDB GROUP, Mumbai	Bronze Lion
	JUST MARRIED	BANGALORE TRAFFIC POLICE	ROAD SAFETY	MUDRA DDB GROUP, Mumbai	Bronze Lion
	WAITING FRIEND	BANGALORE TRAFFIC POLICE	ROAD SAFETY	MUDRA DDB GROUP, Mumbai	Bronze Lion

Design Lions

	BEER	PUBLICIS COMMUNICATIONS	ADVERTISING AGENCY	PUBLICIS COMMUNICATIONS, Mumbai	Gold Lion
	MOUNTAIN	PUBLICIS COMMUNICATIONS	ADVERTISING AGENCY	PUBLICIS COMMUNICATIONS, Mumbai	Gold Lion
	SKY	PUBLICIS COMMUNICATIONS	ADVERTISING AGENCY	PUBLICIS COMMUNICATIONS, Mumbai	Gold Lion
	STAMPS	DEPARTMENT OF POSTS, INDIA	INDIA POST	OGILVY & MATHER, Gurgaon	Bronze Lion

Film Lions

	SOFTWARE ENGINEER	BREAKTHROUGH TRUST	DOMESTIC VIOLENCE AWARENESS	OGILVY & MATHER, Mumbai	Silver Lion
	BUS DRIVER	BREAKTHROUGH TRUST	DOMESTIC VIOLENCE AWARENESS	OGILVY & MATHER, Mumbai	Silver Lion

Please follow the official site at CANNES LIONS 2010

ADFEST 2010

noreply@blogger.com (adloo.in - The Indian Advertising Forum) — Fri, 30 Jul 2010 18:24:00 +0000

Category	Title	Advertiser/ Client	Company	Prize

Design Lotus

Campaign for Graphic Design	Colors of India	Conqueror Paper	Taproot India, Mumbai	Bronze

Direct Lotus

Single for Flat Direct Mailer	Torn Envelope	Godrej Security Solutions	JWT – India, Mumbai	Silver
Single for Business to Consumer Print Advertising	What religion are you?	EYE BANK ASSOCIATION	Creativeland Asia, Mumbai	Bronze
Campaign for Best Integrated Direct Campaign	Donkey Thrashes Tiger - A Campaign To Save The Tiger	Sanctuary Asia Magazine	Contract Advertising India Pvt Ltd, Mumbai	Best

Film Lotus

Single for Best Health Care and Personal Care	THE SNAKE CHARMER	LISTERINE	THE JWT GROUP – RMG, Mumbai	Bronze
Single for Best Household Products and Maintenance	Fevicol Moustache	Fevicol	Ogilvy & Mather, Mumbai	Bronze
Single for Best of Public and Private Services	Toy	Airtel	Rediffusion Y&R, Mumbai	Silver
Single for Best of Public and Private Services	Apollo Blood Donation	Apollo Hospitals	THE JWT GROUP – RMG, Mumbai	Silver
Campaign for Best of Public and Private Services	Lingo	Sound Studio	Leo Burnett India, Mumbai	Bronze

Outdoor Lotus

Single for External/ Street Signs and Street Furniture	Clothesline	Onida Washing Machines	McCann Worldgroup, Mumbai	Silver
Single for External/ Street Signs and Street Furniture	Litter to Lamps	Karmayog.org	JWT – India, Mumbai	Bronze
Campaign for Electronic Poster/ Video	Street to School	Balwadi Night School	JWT – India, Mumbai	Gold
Single for Ambient	Horlicks Pro-Height	Horlicks Pro-Height	JWT – India, Mumbai	Bronze

Poster Lotus

Single for Best Health Care and Personal Care	Savings of a Lifetime	Cupid Condoms	Publicis Communications Pvt Ltd, Mumbai	Bronze
Single for Best of Electronics	Funeral	Fujifilm Finepix Cameras	JWT - India (RMG), Mumbai	Gold
Single for Best of Electronics	INNER SMILE	FUJIFILM FINEPIX CAMERAS	JWT - India (RMG), Mumbai	Silver
Campaign for Best of Communication Media and Publications	Interpret the world	The Economist	Ogilvy & Mather, Mumbai	Silver
Campaign for Best of Communication Media and Publications	Faces of India	Conqueror paper supplier	Taproot India, Mumbai	Silver
Single for Best of Corporate	Stamps	India Post	Ogilvy & Mather Pvt Ltd, Gurgaon	Bronze

Press Lotus

Single for Best of Electronics	Funeral	FUJIFILM FINEPIX CAMERAS	JWT - India (RMG) , Mumbai	Gold
Single for Best of Electronics	Airport	FUJIFILM FINEPIX CAMERAS	JWT - India (RMG) , Mumbai	Bronze
Campaign for Best of Electronics	INNER SMILE	FUJIFILM FINEPIX CAMERAS	JWT - India (RMG) , Mumbai	Silver
Single for Best of Household Products and Maintenance	Tide Magttraction: Coffee	Tide Detergents	Leo Burnett India, Mumbai	Bronze
Campaign for Best of Business Equipment	Colors of India	Conqueror Paper	Taproot India, Mumbai	Bronze
Single for Best of Social Engagements	Citizens for Bhopal	Sambhavna Trust	Leo Burnett India, Mumbai	Silver

Print Craft Lotus

Campaign for Best of Illustration	Colors of India	Conqueror Paper	Taproot India, Mumbai	Silver

Radio Lotus

Campaign for Best of Savory Foods and Seasoning	Gargling	Nirma Shudh Salt	Taproot India, Mumbai	Bronze
Single for Best of Health and Personal Care	Mandatory Voice Over	SuprActive Complete	Leo Burnett India, Mumbai	Bronze
Single for Best of Social Engagements	Akshara Helpline	Sexual abuse	Leo Burnett India, Mumbai	Silver

360 Lotus

	New National Animal	Sanctuary Magazine	Contract Advertising India Pvt Ltd, Mumbai	360 Lotus

Special Awards: Advertising Agency of the Year: JWT – India, Mumbai

Please follow the official site at ADFEST

CNBC AWAAZ CONSUMER AWARDS 2010

noreply@blogger.com (adloo.in - The Indian Advertising Forum) — Wed, 28 Jul 2010 18:07:00 +0000

Category	Winner	Ad Agency	Media Agency

CONSUMER DURABLES

1. Most Preferred White Goods Company	LG India	Rediffusion Y&R	GroupM

2. Most Preferred Grey Goods Company	Sony India	JWT India	Lintas Media Group

TELECOM

3.Most Preferred Brand of Cellular Service Provider	Airtel	Rediffusion Y&R	Madison

4. Most Preferred Brand of Handset Manufacturer	Nokia	JWT India	Maxus

5.Most Preferred Broadband Service Provider	BSNL	Percept	Percept

FMCG

6. Most Preferred Personal Care Company	HUL	JWT India Ogilvy & Mather India Lowe Lintas	Mindshare Fulcrum

7. Most Preferred Home Care Company	HUL	JWT India Ogilvy & Mather India Lowe Lintas	Mindshare Fulcrum

8.Most Preferred Food & Beverage Company	Pepsi Co.	JWT India	Mindshare

FINANCIAL SERVICES

9. Most Preferred Brand of Bank	State Bank of India	Interpublicity	Interpublicity

10. Most Preferred Brand of Life Insurance Policies	Life Insurance Corporation of India	Mudra JWT India FCB Ulka RK Swamy BBDO	Mudra JWT India FCB Ulka RK Swamy BBDO

11. Most Preferred Brand of General Insurance	ICICI Lombard General Insurance	OgilvyOne Worldwide	Mindshare

12. Most Preferred Brand of Credit card	State Bank of India	Interpublicity	Interpublicity

13. Most Preferred Brand of Home loan	State Bank of India	Interpublicity	Interpublicity

14. Most Preferred Auto loan	ICICI Bank

RETAIL

15. Most Preferred Multi Brand Food & Beverage Chain	Big Bazar	Mudra	PFH Entertainment

16. Most Preferred Multi Brand Retail Outlet	Big Bazar	Mudra	PFH Entertainment

17. Most Preferred Multi Brand One Stop Shop	Big Bazar	Mudra	PFH Entertainment

18. Most Preferred Single/ Exclusive Brand Retail Outlet	Bata India	Promodome	Promodome

19. Most Preferred Multi Brand Fast Food Outlet	McDonald's India	Leo Burnett	Madison

20. Most Preferred Coffee/ Café Shop	Café Coffee Day	Creativeland Asia

AUTOMOBILES

21. Most Preferred Brand of Cars	Maruti Suzuki India Ltd.	Capital	Lintas Media Group

22. Most Preferred Brand of 2 Wheelers	Hero Honda	JWT India FCB Ulka Percept	Maxus

Others

23. Green Brand of the Year	HUL

24. Value for Money Brand of the Year	HUL

25. The Ad Effectiveness Award	HUL	JWT India Ogilvy & Mather India Lowe Lintas	Mindshare Fulcrum

26. Marketer of the Year	HUL

27. Creative Agency of the Year	JWT India

28. Media Buying Agency of the Year	Group M

29. Brand Endorser of the Year	Genelia D'Souza	Kwan

30. Special Contribution towards the Hindi Language	Piyush Pandey & Prasoon Joshi

Please follow the official site at CNBC AWAAZ CONSUMER AWARDS

Retro Advertisements with Indian Actors

noreply@blogger.com (adloo.in - The Indian Advertising Forum) — Sun, 18 Jul 2010 08:31:00 +0000

Incredible India

noreply@blogger.com (adloo.in - The Indian Advertising Forum) — Fri, 02 Jul 2010 14:22:00 +0000

How many of us actually realise how incredible India is after all? Bollywood film makers rarely do, considering they are shooting all over the world except in India and for most of us a honeymoon almost implicitly means a trip abroad. Gets me wondering what do people believe our country lacks? We have the most beautiful historical monuments, such varied history and true diversity that are non-existent in most parts of the world. What’s more amazing is that that we have 28 states and each one of them is so unique in terms of people, culture and beauty. The people, the history, the unique atmosphere that makes everyone feel at home, the unity in diversity, the packed trains, and the bustling streets to name a few, are what make it truly incredible and truly India.

The incredible India commercials depict every aspect of the nation – its dance forms, serene backwaters, misty mountains, and amazing structures - that are so mind-blowing and have received numerous awards at many International film festivals.

These ads convey two distinctively clear messages:

India is undoubtedly an Incredible country, and,
Its citizens need to value and appreciate its beauty and culture a little more – by not spitting on monuments and respecting foreigners.

So, the next time you think of taking a holiday abroad, or believe that you would rather be in Paris or Rome than in India, think again! There may still be parts of this beautiful country that you wouldn’t want to miss out on.

So what if India is not the fashion capital of the world or the place where Pizzas and burgers were first made, the truth is that it is “Incredible India”

Gujarat

Kerala
Orissa
Madhya Pradesh
Tamil Nadu
Incredible India


Rural India
Indian Hospitality

Indian Trains

Animals in Advertisements

noreply@blogger.com (adloo.in - The Indian Advertising Forum) — Sun, 20 Jun 2010 06:07:00 +0000

Vodafone\ Hutch (The Dog)

No dog has done more for the canines, not even Lassie or Beethoven, than the Vodafone dog has. The advertisement not only became a rage but it also sent the prices of pugs soaring. Owning a pug became a status symbol as Vodafone emerged a clear winner.

Vodafone (Parrot)
The Pug, Zoozoos and now the Parrot. Vodafone is back with a talking parrot (voice by Boman Irani) in their endeavor to constantly dish out innovative advertisements.

Lijjat Papad (Lijjat Papad Bunny)

The advertisement came out at a time when animation was unheard of in Indian Advertising. This puppet by Ramdas Padhye has been the face of Lijjat for as long as I can remember. This desi avataar of Bugs Bunny is a timeless classic.

Halls Polar Bear
This is a relatively new, unknown and forgettable advertisement. There is a fakest of them all Polar Bear throwing snow balls, hugging and cuddling our actor. The background music just goes 'Sharinnnngaaaaaa'.

'Jingle' Mangal

noreply@blogger.com (adloo.in - The Indian Advertising Forum) — Sat, 19 Jun 2010 18:07:00 +0000

A jingle is a memorable short tune with a lyric broadcast used in radio and television commercials, which are usually intended to convey an advertising slogan. - Wikipedia

We have witnessed some truly remarkable jingles over the years that have made very ordinary advertisements stand out, jingles with recall value transcending time; jingles with a life of their own. For example, “Thanda Matlab Coca Cola”, “Washing Powder Nirma” or “Hamara Bajaj” will always remain evergreen in the history of Indian Advertising.

But such is not always the case, there are jingles that are catchy, relevant to pop culture, may even create an image of the product in your head everytime you hear it but still dont make a lot of sense. We have compiled a few such jingles that need some explanation.

Amul Macho Underwear (Yeh to bada TOING hai)

The advertisement ran into trouble for its content (one look at the advertisement and you will know what I am talking about) but we are interested in the jingle, 'Yeh to bada TOING hai', the word arousing curiosity obviously being 'TOING'. If you watch the ad and ponder over the possibe meanings of the word 'TOING' the possibilities seem endless.

The thousands of orgasmic vibrations that run through the body of the female lead as she washes the underwear
The expressions on the faces of the old ladies watching the whole act
The Naughty Nature of the advertisement
The transfromation one would go through upon putting on Amul Macho Underwear
The pre-requisites for wearing a Macho Underwear

Minto Fresh (Jiggi Jikka Jikka)

I did not get the head or tail of this one and hence will not be commenting on it. 'Jiggi Jikka Jikka' is out of my domain and I would like to keep it that way.

Tata Sky (Isko Laga Dala Toh Life Jhinga La La)
Trust Tata to have brand equity, trust Aamir Khan to sell a product and trust me when I say I have no idea what Jhinga La La means. The origins of the term can be tracked to an old Kishore Kumar number 'Hum Bewafa' where the tribal background score goes 'Jhinga La La Hu Hu'. The context in the ad suggests that Tata Sky will improve my life and the term for it being 'Jhinga La La'. Now imagine if we were to use the term instead of the word improve or better.
My life became Jhinga La La after marriage or The Indian Cricket Team had a Jhinga La La tournament.

Amul: Utterly Butterly Delicious Amul

noreply@blogger.com (adloo.in - The Indian Advertising Forum) — Thu, 10 Jun 2010 17:10:00 +0000

In India, at least as far as I know, if its butter it has got to be utterly butterly delicious AMUL! Today Amul is a symbol of many things apart from butter– Chocolates, Ice- creams, an unending list of milk products, pizzas and even sweets, but the name Amul immediately brings in images of the “amul baby”, her red and white polka-dotted dress, her orange face, the hoardings that changed every week and the brilliant one liners they had on them.

When I was a kid, I clearly remember my school bus passed by the Amul hoarding and every Friday I used to be extremely eager to see what the new ad was all about! Amongst the hundred reasons I had not to go to school this was one reason that got me waking up at 6:30 to catch that bus! There were so many critical aspects to those print ads and hoardings that got people wanting more year after year after year. Firstly, from children like me then to grandparents everyone could connect and I believe that’s so important to build a healthy brand – customer relationship. Amul did this particularly well. Secondly, it covered the most talked about and “happening” issues – from politics to bollywood sports, of the country and the world in the most humorous way with the products so well placed between it all.

She was born in 1966 and turned 44 this year. The baby and her ads have broken all records and are all set to become the longest running ad campaign in the world. Her father, arguably one of India’s best cartoonist, Eustace Fernandes, may no longer be alive to give us some more of his breathtaking creativity, but the memories of this beautiful story he carved out, will be associated with the history of Indian Advertising.

I believe that life is lived to its fullness when an individual manages to strike a synergistic balance between the four aspects of life as described by Stephen Covey in his book "First Things First"– To Love, To Live, To Learn and To Leave a Legacy. I may not be able to comment on the love, live and learn aspects but he definitely left behind a legacy that will require sheer talent to carry it forward!

In fond memory of the father of this immortal story, following are some of the best ads he created….

Catch All Amul ads at http://www.amul.com/hits.html

Good Old Doordarshan

noreply@blogger.com (adloo.in - The Indian Advertising Forum) — Sat, 22 May 2010 05:42:00 +0000

Doordarshan	Purab Se Surya Uga
Mile Sur (Old)	Mile Sur (New)
Baje Sargam	The National Anthem
School Chale Hum	Ek Chidiya
Doodh Doodh

Total Recall: Classic ads from an era gone by

noreply@blogger.com (adloo.in - The Indian Advertising Forum) — Sat, 22 May 2010 05:33:00 +0000

Amul Manthan	Nirma
Bajaj	Surf
Gold Spot	Vicks
Luna	Bajaj Bulbs
ECE Bulbs and Tubes	Complan
Fevicol	Nataraj
Amul Butter	Parle G
Lijjat Papad	Lijjat Papad
Ajanta Clocks	Vicco Vajradanti
Cinthol	Cinthol
Lifebuoy	Hajmola
Vimal	Cadburys
Wheel	Asian Paints
Tata Tea	Colgate
Limca	Dabur Amla Hair Oil
Paan Pasand

Advertisements with Social Messages

noreply@blogger.com (adloo.in - The Indian Advertising Forum) — Tue, 27 Apr 2010 17:46:00 +0000

Advertisements, most of the times are 30 seconds of creativity and humor that can give you that much needed break from an intense movie scene, a nail biting cricket match or the unrealistic drama of an Ekta Kapoor soap. At other times, Ads are made to give the consumers some serious food for thought - whether it has to do with casting your vote, respecting your national anthem or making sure your child gets his/her pulse polio drops. All such ads are created to convey a strong Social message. The intention is to make every Indian aware of some inevitable responsibilities, wake up and ACT – be it for their own good or for a common cause.

It’s worth wondering why brands would choose to ride the social wave amongst multiple other options they posses. It’s becoming a common trend now than compared to say 3-4 years ago as we can see with campaigns like the Tata Tea “jaago re” and the Lead India campaign. There are a few benefits this option gives the brand which cannot be overlooked.

Firstly, such campaigns help the brand come across as socially responsible and mature. It helps them prove that they are beyond just selling their products to the consumers.

Secondly, the brand creates a lasting impression on the mind of the consumer and is in the consumers mind for all the right reasons which is a definite plus and Sangeeta Talwar’s statement to the “The Wall Street Journal” on the Jaago re campaign certainly proved this. She said, “The first thing a brand wants to do is punch a hole in your mind. To be remembered, recalled and build a relationship with the consumer. We wanted to go beyond a transactional relationship with the consumer”.

How do brands then decide on the most effective way of communicating this powerful message? Most of them choose the so called “easy path” which is to cast a biggie like Amitabh Bachan and then be sure that everything else will be taken care of. In a country like ours where celebs like Amitabh Bachan and Sachin Tendulkar are more like God that like film stars or cricketers, the message is automatically doubly powered and people invariably respond! It may cost the company a couple of crores but if that means accomplishing the end goal then why not?? Other brands go the more “ordinary way”. Cast a child from the slum or an ordinary Indian like you or me and that sometimes makes the ad more realistic and that much simpler to relate to. For example, the ad campaign that encourages encourage creativity and prevent dropouts has just a simple boy from the streets cleaning a car and then doing something so creative that even I would have probably never thought of (Watch the Ad below to be taken aback yourself!).

If you need to recollect what your social responsibilities are, or just want to go back in time and watch some of the best Indian ad’s with a social message, you are at the perfect place!

Hindustan Times Ad campaign (Its Time)
Gay Rights/ Responsible Journalism/ Stop the Panic

"Jaago re" Campaign

These ads tackle the most crucial social issues we face today: Bribery, unqualified leaders and the common man’s ignorance of his right to vote.
Excellently put across and leaving a lasting impression, these ads actually tell you not to just wake up every morning but to “Jaago re”!

Respect your National Anthem

Most of us believe that it’s only in that school assembly that we need to stand in attention while the national anthem plays – not so much out of respect but more due to the fear of getting whacked by our teachers if we didn’t!

A beautiful Ad, rightly deserving to be an award winning one, sends out the simple message with so much force– that no matter who you are or where you come from – a school going child or a beggar on the road, disabled and old or young and ruling the world - there is no excuse to not respecting your National Anthem!

Lead India

The youth is the essence of every nation!Thats the message that Junior Bachan, Priyanka Chopra and Sunil Mittal put across in these 3 commericals. Inspirational and thought provoking and makes you believe that if you want to see a difference, be the one to make that difference today!

Eve Teasing

Eve Teasing in India is so prevalent, everything needs to be done to possibly get rid of the anti-social elements responsible for it! Aaj Tak made this brilliant ad that sends out the message loud and clear in a very powerful yet humorous way.

Pulse Polio Ad with BIG B

Polio became one of the biggest concerns of the Indian Government in the past decade. There had to be a reason – the number of polio cases in the country were quite astonishing – a whopping 1934 cases were reported in 1998 and then in the years that followed the numbers hovered around the 200 mark. The goal of the Polio eradication Initiative is to ensure that no child will ever again know the crippling effects of Polio.

Who better could have been chosen to endorse this idea than the nation’s biggest stars like Preeti Zinta, SRK and the one and only Big B. All it takes is 2 drops, one may wonder if it’s that difficult to just go out and get it!

Eye Donation (Featuring Aishwarya Rai)

When a jewel can be passed on why let it rot in your grave?? That’s the message Aishwaria Rai intended to pass on when she decided to donate her beautiful blue eyes! Whether it’s a kidney, a heart or your eyes, if it’s healthy pass it on and lighten up someone’s life!

No Smoking

Not much needs to be said about this one. An absolute beauty and a must watch!

Give India

There is no feeling better than the joy of giving - whether it’s a lollipop to a hungry child on the road or a 1 rupee coin to an old lady begging at a signal.
These ads’s encourage every Indian to Give and make a difference, no matter how small it may be!

Encourage Learning

Every kid – rich or poor – has some special talent that needs not only to be appreciated but also encouraged!
Two wonderfully written ad scripts that need to be watched, appreciated and acted upon by every Indian.

Save the Tiger

How weird would it be if we say that of all things our National animal is extinct??? The day doesn’t seem far away if things don’t change really SOON.
The number is around the 1400 mark and it has pretty much hit rock bottom!
The country needs to act and prevent the extinction and that’s the only message in this ad series.

Save the Girl Child

In many parts of India and amongst many groups a girl child still means – Dowry, burden, an expensive upbringing and shame to the family!
In a world where women are leading the way in virtually every walk of life, female foeticide is still a very common practice in our country.
The need of the hour is to eliminate gender discrimination and this ad is a desperate measure to get across this message.

Domestic Violence

No one should be allowed to endure in silence the torture of an abusive relationship or a broken marriage. These ads encourage everyone to forget fear, break the shackles and come out in the open and report domestic violence because silence doesn’t paint the true picture!

Social Freedom Advertisement

If you thought that only women didn’t have social freedom, check this one out!! Men also find themselves at the wrong end sometimes!

Aids Awareness

Not much needs to be said as to why there is such urgency around Aids awareness in our country. India accounts for roughly half of Asia’s HIV prevalence and half of 4.7 million – this was the figure for the number affected in Asia in 2008 – is indeed a huge and disturbing number.

Happy Birthday India

We only think that it’s our responsibility to look after our parents when they become old, our grandparents when they have one foot in the grave or our loved ones when they need help. What about our nation? Is that only the duty of the soldiers who spend nights protecting our borders to make sure we have peaceful nights?? The truth is, our country is each ones responsibility and to protect it is each ones duty!

The ZOOZOO Phenomenon

noreply@blogger.com (adloo.in - The Indian Advertising Forum) — Sat, 20 Mar 2010 18:37:00 +0000

Vodafone has been known for it’s out of the box and creative way of thinking with the ad campaigns it has created in the past. The company has come out with some of the most delightful and memorable stories over the recent years. In 2008, it was the “Happy to Help” series that made everyone in India wanting that little pug. The idea was no rocket-science – just a very creative way of portraying the effectiveness of Vodafone Customer Care services.

With that series a certain standard was set and the company could no longer get away with rubbish ads just to sell its services, it needed to better what was done in the past! Cellular companies are not just about the call and sms services, customers demand MORE and Vodafone needed to show the extra goodies it had to offer.

Keeping all this in mind, Zoozoo was born in 2009 to be the face of the Vodafone Value added services series titled “Make the most of now”. That brings me to an unanswered question in my head - What was bigger in 2009 – the IPL moving to South Africa and all the drama that surrounded it or the new Vodafone Zoozoo ad campaign?
A totally new idea – so simple yet so exclusive and the characters so close to being human yet so different from them and that little something about them that made them so lovable and so easy to connect with.

Two key factors helped Vodafone win recognition as a brand through this ad campaign:

Not 1 but 25 different ad’s that kept the public interest alive through the IPL2 season. The likes of Yusuf Pathan and Yuvraj Singh hit the same brilliant shots match after match in the IPL, but the white alien like creatures had a new idea almost everyday. Four months worth of marketing money was spent in one month and the investment certainly paid-off big-time!
Customers were ignorant about the range of services the company had to offer. These were brought out in the open and made worth appreciating thanks to the creative genius in ad filmmaker Prakash Varma of Nirvana Films.

Ogilvy India, got just one brief input from Vodafone – The characters had to be simple to a stupefying level. Trial and error led to the ‘egghead’ characters sporting white colour bodies and black spots for their eyes and mouths. What’s more? They speak their own language and they even express their emotions – giggling, smiling and frowning as you and I would!

Zoozoo’s were the talk of every household and to be honest it didn’t take a genius to understand what they were trying to convey in the 30 odd second commercials. From little kids to grandparents, everyone for a change waited for ad-breaks! Zoozoo had arrived with a bang and was here to stay!

The IPL is back in 2010 with season 3 and so are the Zoozoo’s in their 2nd season with the “Power to You” series. Indians all over have sure welcomed them with arms wide open!

Everyone likes the idea of a one-stop-shop – be it for household needs or fashion accessories. That brought us to the idea of putting together this priceless collection of all the Zoozoo ads from season 1 and 2 – A truly immortal story in the history of Indian advertising!

ZOOZOO Part 2 (IPL 2010)

ZOOZOO Part 1 (IPL 2009, South Africa)

Really Really Bad Indian Advertisements

noreply@blogger.com (adloo.in - The Indian Advertising Forum) — Thu, 18 Mar 2010 18:47:00 +0000

Millions of advertisements are churned every year hoping to endorse prodcts and services with most of them failing to reach their mark. A majority of ads go unnoticed and only a handful leave a lasting impression thanks to the creative genius, the sheer star appeal of the ad (read budget running into crores) or a catchy jingle albeit absolute nonsense.

Its safe to say a majority of them border on being boring to outright stupid but that’s not enough to make an ad really really bad. A bad\ boring ad would make you switch the channel but a really really bad ad is the one which makes you a watch in shock and disbelief sometimes even horror and amazement all at the same time.

If you feel yourself,

Wanting to watch the ad again to be sure of what you just saw
Wanting to adjust the antenna or set-top box to check if poor transmission jumbled a few ads
Wanting to know if the film makers were actualy paid for the job
Wanting to know if the script writer was having an affair with the director’s wife
Wanting to know more about the management that approved the ad especially the B-schools they went to and their current salary structures
Wanting to know if the ad film was a solo master piece or part of a bigger campaign with more to look forward to
Wanting to know about job opportunities in the ad film industry
Wanting to use the product out of sympathy
Wanting to swtich the TV off and ponder over how you became a couch potato
Wanting to write a blog entry about how bad it was and how not to make an ad

Yep, it’s a really really bad ad.

Name: Mahindra Rodeo
Year: 2010

I think Mahindra confused their scooter for a stunt bike or something else.
The ad has a rider trying his hands at dirt scooting (formerly dirt biking) and stunt scooting (formerly stunt biking) and just when you think you've seen enough it gets better with the tagline, "I can do all this But I don't because when you have real power you don't need to show it".

Name: Chlormint (Salman Khan and the [unicorn]Cows)
Year: 2010

I will try and sumarize the ad below,

Cows with 3 horns (it is later revealed the the horn is actually an ice-cream cone)
The same cows pop chlormints and produce vanilla cream
Some asian school/ college girls wondering "Yeh teen sing wala guy...why??"

and the savior Salman Khan.

Name: JK Cement
Year: 2010

The tagline for the product is "Vishwas Hai, Isme Kuch Khaas Hai”. Now say this while imagining a baywatch lifeguard coming out of the sea. Now add to it a packet of Cement and you have the new JK Cement advertisement.

The first time I watched this ad my innocent brain ran from sun blocks to sun glasses to travel operators even Tourism Goa but a few seconds into it all guesswork had been moved out of the equation as the JK Cement logo appeared causing fissures in my head.

It makes no sense till now and I am not ready to believe the ad film makers could not come up with some thing more relevant for a 10 second commercial. See it to believe it!

Name: IBIBO.com (IBIBO Farms)
Year: 2010

There a lot of advertisements out there with double meanings and similar jokes but there is something about this one that makes it really really bad. There are some rules in life that should not be broken.

You do not copy the most popular social networking site in the world.
You do not copy the most popular game from the most popular social networking site in the world.
You do not make an advertisement where girls impress guys with their melons.

Name: Micromax Mobile (Featuring Akshay Kumar)
Year: 2010

Ok, if Nintendo can do it so can Micromax. Full marks for motion gaming in a cell phone but please exlpain to me why.. why would you make an ad like this?? Whats worse than this ad is the fact that it permiered during the IPL so you end up watching it atleat a thousand times a day. I can’t even imagine the agony of the batsmen and the spectators when this plays on the big screen in the stadium, some of them pay good money for those seats. People with free passes deserve it. My best wishes to Micromax Mobile, Good Luck selling your phone with this ad.

Ehahahahaha haha ah ha hahahahaha Muahahahahaha ha ahahaha hahaha hahahahahahahahaaaa

Name: Karbonn Mobile (Featuring Virender Sehwag and Gautam Gambhir)
Year: 2010

I follow cricket, I am a fan of Sehwag, I think Gautam Gambhir is a good batsman and I think this ad is as bad as it gets. It’s a short ad and I will keep it short too – “You cannot sell anything and everything in the name of cricket”. I am not sure about one thing, are Sehwag and Gambir laughing because the ad demands it and or at the creative minds behind this advertisement.

Name: Lemon Mobile Phones
Year: 2010

“Aasman mein bharosa is par aur zameen par mera Lemon mobile”

Well, the tagline may not blow your mind but one look at the ad and you know you’ve seen something special. There is a jet plane, an Air-Force pilot and a mobile phone in this advertisement, no points for guessing or trying to figure out some logic, it makes no sense. Watch it for the effect where the phone drops from jet and appears in the pilot’s hand!

Most Controversial Indian Advertisements

noreply@blogger.com (adloo.in - The Indian Advertising Forum) — Tue, 16 Mar 2010 10:11:00 +0000

Judging an Ad as being suggestive, irrelevant in terms of the product its trying to sell or simply controversial is purely relative one may think. What may seem like a vulgar ad to the ASCI (Advertising Council of India) may seem innovative or appealing to the consumers or at least that is what has been proved over the past 2 decades of Indian Advertising!

Most companies, that have made controversial ads that have either been banned from transmission or made to be released in highly censored forms, have recorded highest turnovers and improved market shares post the release of the so called “inconsumable” ads.

Do companies then consider controversial ads the easiest route to Indian public’s mind? Well, if the very aim of an ad is achieved then one would say, why not?

Over the years, if Indian advertising companies have realised one thing its nothing but the fact that “Sex sells” and appeals more to the masses than maybe a good humorous creative commercial. Sex may indeed sell to the public and the masses of India but the Indian Advertising council and other associated legal authorities are not willing to buy the concept that easily. The Indian Advertising industry has seen many a controversial ad in the past 2 decades and most of them creating controversy on the basis of being vulgar, obscene and unfit for public consumption.

Speaking of controversial ad’s, vulgar and obscene may not be the only reasons for raising an eyebrow or shaking up the authorities. What companies have also tried and experimented with often is brand infringement. Explicitly referring to another company’s product in an ad, either by boldly referring to the product or by using parts of its tagline, or any other means through which an attempt is made to hurt the company’s brand value, is considered strictly out of the rule books of fair advertising.

The 90’s and the current decade have had their share of some of the most controversial ads in the history of Indian Advertising – from naked models to steamy showers – we have seen it all! There may have been many that created a little ignorable noise, but following are the ones that stood out and got noticed.

Name: Reebok (Reetone)
Year: 2010
You know India is really coming off age when you see hoardings of tantalizing, perfectly toned bottoms on buildings in major commercial complexes. I am not sure if they have or will run into trouble but posters for Reetone by Reebok are certainly going to change the landscape.

From Most Controversial Indian Advertisements

Name: IPL 3 - Virgin Mobile (www.IndianPangaLeague.com)
Year: 2010
These are some of the most funny and explicit IPL advertisements by Virgin Mobile. The idea is to take panga with a rival team and get dirty in a war of words. The concept was marketed as IPL or Indian Panga League at www.IndianPangaLeague.com, the ads are mostly beeped and names of actual players are used in every other joke.

Name: Ghost of Bipasha's Past (Bipasha Basu Topless)
Year: 2010

This advertisement surfaced out of nowhere in 2010 to create some controversy as actress Bipasha Basu is seen topless in this advertisement from the 90's.

Name: Maharajas Express Ad (Indian Railways Blunder)
Year: 2010

When an Indian Ad agency cannot get the Indian Map right, it sure deserves nothing but blacklisting! That’s exactly what happened when the print ad for the Maharajas express showed Delhi in Pakistan and Kolkata Floating somewhere in the Bay of Bengal. Apart from this few other cities like Agra and Gwalior were also geographically misplaced. It was India like we had never seen it before!
The Eastern Railways expressed its sincere apologies and claimed that the Ad it had approved did not have the same errors.

From

Name: Pakistan Police's Copying Act (Ad Featured With Punjab Police's Logo)
Year: 2010

It’s sometimes the lack of attention to little detail that ends up creating some of the biggest controversies. On March 19th 2010 in Islamabad, an Advertisement in the newspaper by the police in Pakistan’s Punjab province featured the logo of the police of the Indian state of Punjab. It’s still unknown if this blooper was committed intentionally or unintentionally but the similarity between the logos can by no means be an excuse for the blunder.

From

Name: National Girl Child Day (Indian Advertisement Features Pakistani Air Chief)
Year: 2010

This ad seemed more like a “pick the odd man out” game we played in junior school than like an ad against female foeticide.

Tanvir Mahmood Ahmed’s picture stood out so boldly amongst the Big and Famous Indians namely – Kapil Dev, Sehwag, Manmohan Singh and Sonia Gandhi, it was difficult to let this error go unnoticed even if you tried! Indians all over were shocked but the Ex-air force chief from Pakistan believes it was an innocent mistake on the part of the advertisers. Whether it was innocence or ignorance is yet to be proven!

From

Name: Rin vs. Tide
Year: 2010

One reason an ad can fall into the hands of controversy is because it is obscene or vulgar and conveys a sexual message and the other reason is Brand Disparage. Rin in its new ad was bold about its reference to Tide brand not only by using parts of the Tide ad tagline but also by prominently featuring a tide packet. A boy wearing a sparkling white shirt goes up to a lady who uses tide and asks her "Aunty Kyun Chaunk Gayi" with obvious reference to the Tide's caption "Chaunk Gaye!” The Ad is not banned but has certainly raised questions of whether Rin is correct or wrong in trying to sell its product by hurting the brand value of Tide, which would mean a case brand infringement.

Name: Kings XI Punjab Vs. Bhagat Singh's Family
IPL is never short of controversies, amongest the zillion others including the sacking of Lalit Modi was one involving the family of freedom fighter Bhagat Singh and the Kings XI team over an advertisement in the local papers.

http://timesofindia.indiatimes.com/entertainment/tv-/Bhagat-Singhs-kin-sues-Kings-XI/articleshow/5690099.cms

Name: Olay Fairness Cream (Featuring Kajol)
Year: 2009

One look at Kajol is this advertisement and I was confused about 2 things (1)this cream must be really effective (2)how much photoshop work would have gone into making her look like she does
Take a look at this commercial and compare it with the song from Yeh dillagi (90's) to get an idea of just how effective new Olay really is.

Name: IIPM Print Ads
Year: 2007 to date

The Indian Institute of Planning and Management (IIPM) has been in the limelight for a few years now and certainly not for the right reasons. The Indian Business school has been under the scanner for its frivolous ads claiming its tie-ups with the top business schools in the world like Cambridge and UC Berkley to name a few. The MBA channel and Indian magazines like Career 360 have been watching the institute closely over the years and on digging deep into its practices and ethics have come up with some rather shocking facts. Firstly, most students are not aware of the true picture and only have their bubbles bursted after they have enrolled for a so called ‘premier’ MBA course by which time it’s too late to step back. Secondly, most claims about associations with renowned universities has proved to be false – For example the false claim of an association with Stanford in 2007 was completely denied by the Stanford authorities and they confidently stated that they had no association whatsoever with IIPM.

Considered the biggest fraud Institute in the country by some and ‘the next best thing’ in the world of management education by others, IIPM certainly needs to take a stand as to where it draws the line between ethics and profit.

From

Name: Haagen-Dazs Ice-Cream
Year: 2009

Haagen-Dazs is in the elite list of Ice-cream brands world over and its entry into the Indian market teed off with the perfect controversy. Things didn’t begin on the best note for the Haagen-Dazs flagship outlet in the capital. The banner outside the store read – ‘preview for international travellers' and ‘Entry restricted only to holders of international passports’.

Bringing the chain to India to tap the Indian market potential and then attempting to keep that very market out? May sound just a little strange and controversial and landed the company in a bit of soup. What ignited the flame? An Indian customer refused entry due to a genuine lack of space. The Revenge – A picture of the banner taken, connected with the denial of entry and posted on the internet for the world to view. There had to be something in it for the offended customer – well he relished his fifteen minutes of fame!

It took quite a bit of convincing to assure the Indian public that the banner was horribly misinterpreted and that hurting the sentiments of the Indian citizen was everything but the company’s aim.

From

Name: Pink Chaddi Campaign
Year: 2009

The young and the old look forward to this day – it’s the day when towns are painted red, love, feelings and emotions are expressed, Joy is spread and relationships are enhanced – be it a mother-daughter relationship or a couples love for each other. Most people though, call them narrow minded or simply one-track minds, have misconceptions that Valentines Day is meant only for ‘lovers’, people who have a so called ‘boyfriend’ or ‘girlfriend’ and this is exactly the notion that the Sri Ram Sene had in mind.

The orthodox Hindu group, in Feb 2009 threatened to marry off any young couples they spotted together on Valentines day! As horrendous as that may sound it was something the public of Bangalore and Mangalore had to deal with. As a protest to the groups, its thoughts and inhuman attack on the girls in a pub in Mangalore, the Pink Chaddi campaign was born! Pink Chaddis flooded Muthalik’s (member of the Sri Ram Sene) office from all over the country and the campaign that was started by just 4 women sent out the message it was supposed to!

From

Name: Burger King
Year: 2009

To see the same deity - Goddess Lakshmi - that millions in India and world over worship in their homes, seated on a meat sandwich in a print ad from Burger king was considered truly baffling and disrespectful! The Ad read “A snack that’s Sacred” in Spanish and was created for the promotion of the Sandwich in Spain. Some people believed, and rightly so, that a brand as big as Burger King should be much more aware of religious and cultural sensitivities and how truly repelling such an ad could be to the Hindus worldwide.

Burger King was asked to immediately remove the ad by a US based Hindu advocacy group terming it as “offensive” to the people of faith.

From

Name: Reliance ADAG VS RIL
Year: 2009

This one is the first of its kind, taking the legal battle to the ‘Aam Janta’. One couldn’t help but take notice as the AD splashed across the first page of a popular newspaper requesting the shareholders of Reliance ADAG to e-mail and sms their comments, a concept that had never been seen or heard before. This one is for the ages.

From

Name: Kingfisher - Jet Airways and Others
Year: 2008

In 2008, Jet Airways put up a hoarding In Mumbai that read "We've changed" and to this Kingfisher replied "We made them change”. The Change - Both airlines introduced daily flights to New York. Controversial stuff one might think but Kingfisher played it smart. What they got right with this ad, apart from the fact that it was truly brilliant - both in terms of placement and content, is that it did not use Jet's trademark in any manner and it did not disparage Jet's brand name. Jet Airways could not involve the courts, but they almost immediately removed the hoarding.

From Most Controversial Indian Advertisements

Name: VIP Frenchie x Underwear
Year: 2008

A young couple, a trekking expedition, a fun campfire, some playful games in the bedroom, the boy walking out in his underwear from the bathroom and then the obvious. The Ad ends with the couple coming together and the VIP X logo appearing on screen. The message was pretty clear and yet another instance of trying to sell using sex as a medium.

Name: UNIBIC India - Great day Biscuits
Year: 2007

UNIBIC in 2007 crossed the reasonable bounds of creativity with the launch of their Biscuit "Great day" which was accompanied with the tagline "Why have good days, when you can have a great day!”. The biscuits may have been great, good or whatever, but the Bangalore City Civil court thought the advertisement wasn’t that great and issued an Injunction order and restrained Unibic from creating any further ad's that hurt the Good Day brand name in anyway.

From

Name: Amul Macho Undergarments
Year: 2007

This Ad is rated as one of the most controversial in India and for the most obvious reasons was banned by the Advertising council. "Ye to bada toing hai.." is rated as one of the most vulgar and sexually explicit ads in the history of Indian advertising. This ad, with the women making suggestive movements as if she is up to something naughty, although banned, increased the market share of the company sharply with a turnover of Rs. 201 crores in 2007-2008.

Name: Wild Stone Deodorant
Year: 2007

An Ambitious company in West Bengal believed that sex would sell for them and it indeed did! The uncensored ad is available on You Tube and has been viewed over 8 lakh times. A company that was virtually unheard off, made its presence felt thanks to the controversy surrounding this ad. The ad, shot during Durga Pooja, depicts how a homely bengali lady bumps into a hot man and the Wild stone deodorant takes them into fantasy land. The ad certainly justified the tagline "Wild by Nature" and although the ad was not banned, a highly censored version was aired on television.

Name: Lux Cozy
Year: 2007

This Ad was given an all clear signal by the ASCI when it was under question but the Ministry of Information and Broadcasting banned transmission or re-transmission of the ad on the grounds of being indecent, vulgar and suggestive. A hot man clad only in his Lux Cozy underwear is chasing a dog who pulled away his towel and then this scantily dressed woman comes up to him and gives him a peck on his cheek and thanks him for finding her dog. All of that and then a very naughty look at the boy and she walks away! The man for obvious reasons is considered lucky and the ad ends with the the tagline "Apna Luck Pehen he Chalo".

Name: AC Black Whisky - Kuch Bhi Ho Sakta Hai
Year: 2002

Most companies believe in the "Sex Sells" mantra and so did Jagjit Industries in the early 2000's. A woman with her neckline diminishing and a man with his shirt coming off together with the tagline "Kuch Bhi ho sakta hai", was not only the perfect combination for a steamy and cheeky ad but also a perfect calling for a controversy that had some serious financial impact on the company. The commercial was instantly banned and the company's plans of boosting sales during the World Cup, when this ad was aired at regular intervals, were not quite met!

From

Name: Cadbury Temptations
Year: 2002

Like Kashmir wasn’t already a sensitive enough topic for India, the Cadbury Temptations ad released in 2002 on Indian Independence day, did nothing but aggravate the sentiments of thousands of people. The ad’s tagline read ‘too good to share’ and was embedded in bold in the Kashmir area of the Indian map – painted red to depict its war-stricken nature. The BJP believed that the ad lacked basic “sensitivity” and threatened to take serious action against Cadbury’s.

That emotive issues like Kashmir were being used in the name of creativity was simply unacceptable and considered an unhealthy way of promoting a product. Cadbury’s India Limited owed the country an apology and it stated in its apology that the ad was issued “entirely in good faith, with no intention whatsoever to offend the sentiments of the public".

From

Name: Bisleri - Play Safe
Year: 2001

When Bisleri went from "Pure and Safe" to "Play safe" in 2000, it hoped to target the youth and convey a social message. According to Ambience D'Arcy, the shift had been necessitated by the fact that every new entrant in the mineral water market adopted the purity. "Our observation is that people consume mineral water not for the minerals, but for safety. Hence the word "safe" is critical." said Chauhan. The idea certainly differentiated Bisleri from other brands but the Woman, the beach, the man and the whole hidden idea of "safe sex" didn’t quite sell well and the ad, as most would have expected, was banned.

From

Name: Levis - Low Rise jeans
Year: 2001

Levis has always positioned itself as a 'youth' brand and with this advert they just proved how well the concept of sex sells. The oomph factor exhibited by the sexy women in the ad was mainly targeted at women who wanted to look more erotic and sexy but the ad did more than just that. The ad boosted the sales of Men's jeans as well which was completely irrelevant. The ad was not banned but the almost semi-naked women in it did manage to create quite a controversy for the ad makers.

From

Name: Tuff Shoes (Featuring Milind Soman and Madhu Sapre)
Year: 1995

This one has to be one of the most controversial print ad's India has ever seen! In 1995 when Milind Soman and Madhu Sapre posed nude for the Tuff Shoes Ad campaign, they probably never saw a 14 year long court case ahead of them. 2 bad pairs of shoes, a python and 2 nude models got various women's groups fuming ,the models slapped with a case of obscenity and the ad deemed unfit for public consumption!14 years later in 2009,the models and the others involved were finally acquitted and all charges against them dropped.

From

Name: Calida Underwear (Featuring Dino Morea and Bipasha Basu)
Year: 90s

If the Ad makers of this one thought they would get away with Dino Moreo tugging Bipasha Basu's panty with his teeth, they were everything but correct! The then Minister of State for Cultural affairs, Mr Anil Deshmukh found the ad a little to hard to handle and for obvious reasons it was added to the long list of 'Banned Indian Commercials'. Like the picture didn’t have enough ingredients to stir up a controversy, the tag line- "And you thought your appetite for indulgence could only be whetted by Swiss chocolates", as one would say added the right amount of fuel to the fire!

From

Name: Kamasutra Condoms (Featuring Pooja Bedi)
Year: Early 90s

The early 90’s are famous for its long list of controversial commercials and this one was no exception. The steamy and sexy commercial featuring Pooja Bedi and Marc Robinson was a little to hot to handle for the legal authorities and was instantly banned. Pooja Bedi's seductive shower that attracts Marc Robinson was all a bit too much to digest and as most would have expected the commercial was banned and prohibited from transmission.

Name: Mr. Coffee (Featuring Arbaaz and Mallaika Khan)
Year: Early 90s

This ad helped Mallaika and Arbaaz write their future in an instant but everything else about the ad ended right there. The concept of good coffee explained through a "sexy" commercial was not very well understood by the legal authorities of India. The tagline, "Real pleasure can't come in an instant", and the commercial, due to its sexual overtones generated quite a controversy in the early 90's.

From

Name: Air India
Year: 1966
This Ad was banned as soon as it was launched in 1966.

From

adloo.in -The Indian Advertising Forum

noreply@blogger.com (adloo.in - The Indian Advertising Forum) — Sat, 06 Mar 2010 12:16:00 +0000

Finally we have decided to take the plunge and go ahead and do this.

Cheers
Team Adloo