AdMob Helpline

Using automatic refresh rate in AdMob

2019-04-13T08:30:00.001+05:30

An ad unit’s automatic refresh rate determines how often a new ad request is generated for that ad unit.

Ad requests should not be made when the device screen is turned off.

Banner ads

AdMob recommend using the Google-optimized automatic refresh rate. The optimized rate is calculated using AdMob historical data to ensure the ads shown in your ad units are being refreshed at the best rate for banner ads.

You may also set a custom refresh rate of 30-120 seconds or disable refresh rate completely.

Interstitial ads

AdMob recommend making ads persist for 60 seconds or longer, depending on the functionality of the app. AdMob internal tests have shown that ads perform best when users have enough time to engage with them.

Native ads

Refresh rate is disabled by default for native ads. Native ads should complement the content and environment surrounding them. Refreshing native ads regularly may interfere with the look, feel, and cohesiveness of an app.

How to edit or remove an ad unit in AdMob

2019-04-11T20:22:00.000+05:30

Edit an ad unit

Complete the following steps to edit an ad unit:

Sign in to your AdMob account at https://apps.admob.com.
Click Apps in the sidebar.
Select the name of the app associated with the ad unit you want to edit. Note: If you don't see it in the list of recent apps, click All apps. Then, click the name of the app.

Click Ad units in the sidebar.

Click the name of the ad unit.
Make the desired changes to the ad unit.
Click Save.

Remove an ad unit

You can remove ad units that you no longer need. Removing an ad unit disables all associated ad serving and settings and active campaigns linked to the ad unit may stop running. You will no longer be able to access the ad unit; however, you can still view historical data related to that ad unit in reports.

You cannot restore an ad unit after it has been removed.

Complete the following steps to remove an ad unit:

Sign in to your AdMob account at https://apps.admob.com.
Click Apps in the sidebar.
Select the name of the app associated with the ad unit you want to remove. Note: If you don't see it in the list of recent apps, click All apps. Then, click the name of the app.
Click Ad units in the sidebar.

Click the checkbox beside the ad unit(s) you want to remove.

Click Remove. A dialog box appears.
Click Remove again. Note: This action can't be undone.

Create an interstitial ad unit in AdMob

2019-04-10T16:56:00.002+05:30

Interstitial ad units show full-page ads in your app. Place them at natural breaks & transitions in your app's interface, such as after level completion in a gaming app.

Interstitial ad units can show the following types of ads: Text, image & rich media and Video.

Note: The timing of a close option for interstitials depends on whether your interstitials are opted into video. If they are are opted into video, some ads may have up to a 5-second delay before providing a close option. By policy, interstitials that don’t allow video will have an immediate close option. The Google Mobile Ads SDK will begin enforcing this more aggressively with releases of the Google Mobile Ads SDK: 7.21 or later for iOS, and 11.4 or later for Android.

AdMob interstitial ad guidance

When you implement interstitial ad units in your apps, be sure to review the AdMob help center Policy section. You can get interstitial ad implementation guidance and learn more about the interstitial ad implementations AdMob discourage.

The following steps will help you create a new ad unit in your AdMob account, then implement it in your app's code. You must complete all of these steps to start showing ads in this ad unit.

Instructions

Sign in to your AdMob account at https://apps.admob.com.
Click Apps in the sidebar.
Select the name of the app you're creating this ad unit for. If you don't see it in the list of recent apps, you can click Add app to add a new app or click View all apps to search a list of all of the apps you've added to AdMob.
Click Ad units in the sidebar.
Click Get started. If you've already created ad units for this app, click Add ad unit.

Click Select for the Interstitial ad format.

Enter a name for this ad unit. Recommended: Include relevant information, such as ad format and location in your app to make it easier to identify later.
(optional) Complete the advanced settings for this ad unit:
- Ad type: Choose the ad type(s) allowed to be shown in this ad unit. You can choose any combination of ad types by checking the boxes. Unchecking all of the boxes will result in an error. You must choose at least one ad type for each ad unit. Suggestion: To try and help maximize revenue for this ad unit, AdMob suggest checking all of the boxes.
- Frequency capping: Determines the number of times this ad unit can show an ad to the same user. You can choose not to set a limit, or you can limit ads for each user by the number shown per minute, hour, or day.
- eCPM floor: You can set an eCPM floor (also known as a minimum eCPM) for each ad unit you create. This instructs the AdMob Network not to serve ads to this ad unit with eCPM values below the minimum eCPM you’ve set.
  1. Click the eCPM floor toggle to turn it on and enable eCPM floors for your ad unit.
  2. Enter a global eCPM value for the AdMob Network to use as a floor.
  This eCPM floor only applies to the AdMob Network. It does not apply to third-party ad networks and custom events configured as ad sources in a mediation group.
- (optional) Country-specific floors: If you've enabled an eCPM floor in the previous step, you can click Add country-specific floors to add country-specific eCPM floors for this ad unit. Country-specific eCPM floors will override this ad unit’s global eCPM value only when ad requests originate from the selected country.
  1. Select a country for which you want to set a specific floor. It will be added to the list of selected countries. You can select whole regions, or expand each section to view the individual countries within a region.
  2. Click the icon beside the country or region you selected and enter an eCPM floor value.
  3. Click Set to save the eCPM value.
  4. Repeat these steps for each country you select.

Click Create ad unit.

Follow the instructions in the Google Developers Get Started guide (Android, iOS) to implement this ad unit in your app code to start showing ads. You will need your app ID and ad unit ID during implementation.

This ad unit won't show ads until you've completed this step. If you're not ready to implement the ad unit, you can click Email this to send the instructions by email or click Done to exit the page.

How to create a banner ad unit in Admob?

2019-04-08T21:24:00.003+05:30

Banner ad units display rectangular ads that occupy a portion of an app's layout. They can refresh automatically after a set period of time. This means users will see a new ad at regular intervals, even if they stay on the same screen in your app. They're also the simplest ad format to implement.

Banner ad units can show the following types of ads: Text, image & rich media and Video. Video ads that appear in banner ad units always start muted. Users can unmute the ad if desired using the mute button provided by Google.

AdMob banner ad guidance

When you implement banner ad units in your apps, be sure to review the AdMob help center Policy section. You can get banner ad implementation guidance and learn more about the banner ad implementations AdMob discourage.

The following steps will help you create a new ad unit in your AdMob account, then implement it in your app's code. You must complete all of these steps to start showing ads in this ad unit.

Instructions

Click Apps in the sidebar.

Select the name of the app you're creating this ad unit for. If you don't see it in the list of recent apps, you can click Add app to add a new app or click View all apps to search a list of all of the apps you've added to AdMob.
Click Ad units in the sidebar.
Click Get started. If you've already created ad units for this app, click Add ad unit.

Click Select for the Banner ad format.

Enter a name for this ad unit. Recommended: Include relevant information, such as ad format and location in your app to make it easier to identify later.
(optional) Complete the advanced settings for this ad unit:
- Ad type: Choose the ad type(s) allowed to be shown in this ad unit. You can choose any combination of ad types by checking the boxes. Unchecking all of the boxes will result in an error. You must choose at least one ad type for each ad unit. Suggestion: To try and help maximize revenue for this ad unit, AdMob suggest checking all of the boxes.
- Automatic refresh: Determines how often a new ad request is generated for this ad unit. Recommended:Select Google optimized to let AdMob manage the refresh rate for you. The Google-optimized rate is calculated using AdMob historical data to ensure the ads shown in your ad units are being refreshed at the best rate for banner ads. You may also set a custom refresh rate of 30-150 seconds or disable automatic refresh rate completely.
- eCPM floor: You can set an eCPM floor (also known as a minimum eCPM) for each ad unit you create. This instructs the AdMob Network not to serve ads to this ad unit with eCPM values below the minimum eCPM you’ve set.
  1. Click the eCPM floor toggle to turn it on and enable eCPM floors for your ad unit.
  2. Enter a global eCPM value for the AdMob Network to use as a floor.
  This eCPM floor only applies to the AdMob Network. It does not apply to third-party ad networks and custom events configured as ad sources in a mediation group.
- (optional) Country-specific floors: If you've enabled an eCPM floor in the previous step, you can click Add country-specific floors to add country-specific eCPM floors for this ad unit. Country-specific eCPM floors will override this ad unit’s global eCPM value only when ad requests originate from the selected country.
  1. Select a country for which you want to set a specific floor. It will be added to the list of selected countries. You can select whole regions, or expand each section to view the individual countries within a region.
  2. Click the icon beside the country or region you selected and enter an eCPM floor value.
  3. Click Set to save the eCPM value. .8574
  4. Repeat these steps for each country you select.
Click Create ad unit.
Follow the instructions in the Google Developers Get Started guide (Android, iOS) to implement this ad unit in your app code to start showing ads. You will need your app ID and ad unit ID during implementation.

This ad unit won't show ads until you've completed this step. If you're not ready to implement the ad unit, you can click Email this to send the instructions by email or click Done to exit the page.

Ad units, ad formats, & ad types

2019-04-07T09:05:00.001+05:30

Ad units are containers you place in your apps to show ads to users. Ad units send ad requests to AdMob, then display the ads they receive to fill the request. When you create an ad unit, you assign it an ad format and ad type(s).

Ad format describes the way ads will look in your app and where they'll be located. Ad type describes the kinds of ads an ad unit can show to users.

There are several ad formats to choose from, and each ad format specializes in showing different ad types.

Ad formats

	Banner: A basic ad format that appears at the top & bottom of the device screen. Learn how to create a banner ad unit

	Interstitial: Full-page ads appear at natural breaks & transitions, such as level completion. Supports video content. Learn how to create an interstitial ad unit

	Rewarded: Ads reward users for watching short videos and interacting with playable ads and surveys. Good for monetizing free-to-play users. Supports video content. Learn how to create a rewarded ad unit

	Native: Customizable ad format that matches the look & feel of your app. Ads appear inline with app content. Supports video content. This feature is currently in beta release to a limited group of publishers. Learn how to create a native ad unit

Ad types

When you select the ad types for an ad unit, you're selecting the kinds of ads you want to allow it to show users. When the ad unit requests an ad from AdMob, it can only receive an ad that matches one of its assigned ad types.

Text, image & rich media: Text, image, HTML5 / rich media ads. Could be text only, static images, animated images (.GIF), or rich media (such as interactive ads).

Video: Ads with video and audio content. Video ads that appear in banner ad units always start muted. Users can unmute the ad if desired using the mute button provided by Google.

Interactive: Ads with an interactive element, such as a playable ad or a survey.

The ad types available to an ad unit depend on the ad format you selected when creating it.

Using the app overview dashboard

2019-04-05T20:12:00.001+05:30

Overview of AdMob dashboards

Dashboards in AdMob provide you with a day-to-day overview of the activity in your account. They include all of the most important information about your apps and campaigns, in one place, organized into cards of data. The dashboards can show you trends in app revenue and usage and give you insights into your overall success using AdMob. Reviewing your dashboards each day can help you identify which strategies are working for your apps and users and which areas may need attention. They’re a good way to measure the overall health of your account.

There are two types of dashboards in AdMob: the home dashboard and the app overview dashboard.

Dashboards aren’t meant to be a replacement for reports. Instead, they’re an extra way to view information about your account. For more in-depth data, click the links on the individual cards in your dashboards to view the related reports.

Your AdMob app overview dashboard

Estimated AdMob Network earnings

The app overview dashboard can be used to learn more about a specific app in your AdMob account. To view your app overview dashboard, click Apps in the sidebar. Select the name of your app, then click App overview in the sidebar.

The Estimated AdMob Network earnings card provides an at-a-glance view of your earnings for ads served from the AdMob Network to the selected app. This card provides earnings calculations for a range of time periods compared side by side:

Today so far

Yesterday

This month so far

Last month

Balance

How to use this card

The Balance card displays the current amount of revenue in your AdMob account, information about the last payment your received, and whether there are any problems with your payment settings.

To make adjustments to your payment settings, click Payments in the sidebar.

Depending on the steps you've already taken, your Balance card may display different messages. You can review the following explanations of each for more information:

Enter your payment address: To start serving ads through AdMob, you'll need to enter your payment address. This is the address you want us to use when AdMob send you the money you've earned with AdMob.

Select your payment method: Before AdMob can pay you, AdMob need to know your preferred payment method, or how you want to receive the money you've earned with AdMob. Learn more about payment methods
Enter your tax information: Users in some countries or regions may be required to enter tax information before they can receive payments. Learn more about entering tax information
Meet the payment threshold: Your account needs to reach the payment threshold, a certain amount of revenue, before AdMob can send your payment. The payment threshold is different for each country or region. Learn more about payment thresholds
Verify your address by postal mail: Once you've reached the payment threshold, AdMob will automatically send a PIN number for address verification through your postal service. It may take 2-4 weeks to arrive, depending on the postal service in your country or region. Once you receive the postcard containing your PIN, you'll need to enter it in AdMob. Learn more about PIN verification by mail

Each of these steps is in place to ensure you receive the money you've made in AdMob.

After your account information has been entered, the payment threshold has been met, and your address has been verified, the Balance card will continue to show your up-to-date revenue balance, the total of the last payment you received, and any alerts about your payments.

Estimated total revenue

How to use this card

The Estimated total revenue card gives you an overview of the estimated revenue the selected app has earned for the selected date range through various channels. Estimated revenue data may be obtained from multiple sources, including Google Analytics for Firebase and AdMob mediation.

Each wide bar in the graph illustrates data for the currently selected date range, while the thinner bars shaded with diagonal lines provide a period-over-period comparison for each revenue channel. You can hover your mouse over any of the bars to learn more about their values.

Revenue channels found in this card

AdMob Network: Your estimated AdMob Network earnings for the selected app.
Mediation (observed): Your estimated earnings from all AdMob mediated ad networks targeting the selected app.
In-app purchase: Your estimated earnings from in-app-purchases in the selected app, provided by Google Analytics for Firebase. Example: extra items, lives, or gold
eCommerce: Your estimated eCommerce earnings in the selected app, provided by Google Analytics for Firebase. Example: goods ordered for real-world delivery

User metrics

How to use this card

The User metrics card can be used to understand aggregated user behavior in the selected app. Estimated revenue data may be obtained from multiple sources, including Google Analytics for Firebase and AdMob mediation. The line graph beside each metric gives you a visual snapshot of how the value has changed over time.

Metrics found in this card

Sessions / user: Total number of sessions over the selected date range divided by the number of active users.
Avg. session duration: Total engagement over the selected date range divided by the number of sessions.
Active users: The number of active users over the selected date range for the selected app.
ARPU: Average revenue per user (ARPU). ARPU is the sum of estimated AdMob Network earnings, ecommerce_purchase event values, and in_app_purchase event values.
ARPPU: Average revenue per paying user (ARPPU). ARPPU is the sum of estimated ecommerce_purchase and in_app_purchase event values.
Retention: The percentage of users who installed the selected app at the beginning of the selected date range and visited your app at the end of the selected date range.

Data consistency between AdMob & Firebase

Although AdMob is the direct source of ads performance and revenue metrics shown in the user metrics card in the home dashboard and Google Analytics for Firebase, there may still be discrepancies. These discrepancies may be caused by a few different reasons:

Users running previous versions of your app: If some users are running versions of your app that use AdMob, but don't use Google Analytics for Firebase (or if you’re using versions of the Mobile Ads or Analytics SDKs which pre-date the integration between the two products), then AdMob will be aware of some impressions, clicks, and revenue that are unknown to Google Analytics for Firebase.
Difference in reporting time zone: If your reporting time zone in AdMob isn't aligned with the reporting time zone in Google Analytics for Firebase, the metrics for some calendar days may not match. Ensure your AdMob time zone matches the time zone in your Firebase account for maximum reporting consistency. Your AdMob reporting time zone can be updated by changing your AdSense account time zone.
Differences in data collection & processing: Google Analytics for Firebase data is collected and processed at slightly different times and using a different strategy than AdMob. Because of this, your user metrics may differ.
Mediated revenue: Although the Impressions, Clicks, and Ad exposure metrics shown in Google Analytics for Firebase account for mediated ads, the Estimated Revenue metric shown in Google Analytics for Firebase only takes AdMob Network ads into account.

AdMob Network performance

How to use this card

The AdMob Network performance card gives you an overview of the estimated earnings and traffic your ad units in the selected app have generated through the AdMob Network. The line graph beside each metric give you a visual snapshot of how the value has changed over time.

Metrics found in this card

Estimated earnings: Your earnings accrued so far for the selected app, based on Pacific Time (PT), from ads generated by the AdMob Network. This amount is an estimate that is subject to change when your earnings are verified for accuracy at the end of every month.
Requests: The total number of ad requests the AdMob Network received from the selected app.
Impressions: The total number of ads from the AdMob Network viewed by users of the selected app.
Match rate: The percentage of requests from the selected app that were successfully matched to the AdMob Network in the mediation stack. It's calculated by dividing matched requests by successful ad network requests:

Formula: Matched requests / Successful ad network requests
eCPM: The estimated earnings accrued for every 1000 impressions an ad generated by the AdMob Network received from the selected app. eCPM doesn't represent how much an ad actually earned; rather, it's calculated by dividing estimated earnings by the number of impressions received, then multiplying by 1000.

Formula: eCPM = ( Estimated earnings / # of impressions ) * 1000

Example calculation

If an ad earned an estimated $180 from 45,000 ad impressions, its eCPM would equal ($180 / 45,000) * 1000, or $4.00.

Top performing ad networks

How to use this card

The Ad mediation performance card measures the effectiveness of your mediation setup. It can show you which ad network and ad format combinations are performing well and the average eCPM of the ads being served.

Metrics found in this card

Total queries: The total number of unique requests to serve an ad that passed through your mediation stack. This number doesn't count single requests multiple times. Instead, each request is only counted once, no matter how many networks received that request as it moved through the mediation chain.

Example

A single request made to Network A, Network B, and Network C in the mediation chain will only be counted 1 time.
Total impressions: The total number of ads shown to users across all of your ad units and apps through mediation. Includes a period-over-period comparison.
Total match rate: The percentage of ad requests that were filled with an ad. It's calculated by dividing the total matched requests by the total unique requests.
Network & format: The ad networks and ad formats that generated the queries and impressions in the card.

Impressions (column): The total number of mediation-generated ads shown to users for each ad network/ad format combination in the card. Includes a period-over-period comparison.
eCPM: The average eCPM of the mediation-generated impressions for each ad network/ad format combination in the card. Includes a period-over-period comparison.

Ad unit performance

How to use this card

The Ad unit performance card gives you an overview of how your ad units across all of your apps are performing based on their AdMob Network estimated earnings. You can use the drop-down menu to sort the data in the card to show either your top performing ad units or the ad units with the largest change in revenue over time.

Sorting options found in this card

Top performers: When you select Top performers from the drop-down menu, the card shows your top-performing ad units for the selected time period along with their estimated earnings from the AdMob Network. Includes a period-over-period comparison.

Top & bottom movers: When you select Top & bottom movers from the drop-down menu, the card shows your ad units that saw the biggest change in estimated earnings from the AdMob Network during the selected period. Includes a period-over-period comparison.

Top movers are displayed in green text at the top half of the list. These are the ad units that showed the largest positive growth period-over-period.

Bottom movers are displayed in red text at the bottom half of the list. These are the ad units that showed the largest negative growth period-over-period.

How to set up an app in AdMob

2019-04-04T16:29:00.001+05:30

The first step to making money in your app with AdMob is setting it up. Published and unpublished apps can be added. If you set up an unpublished app, you'll need to come back to AdMob and link the app to its app store entry later when it's published.

Complete the following steps to set up an app.

Set up a published app

Sign in to your AdMob account at https://apps.admob.com.
Click Apps in the sidebar.
Click Add app. A dialog box appears.
Click Yes.

Enter the name of the app and click Search.

Click Add beside the app you want to add.

Set up an unpublished app

Sign in to your AdMob account at https://apps.admob.com.
Click Apps in the sidebar.
Click Add app. A dialog box appears.

Click No.

Enter the app name.
Select a platform.
Click Add.
Click Add ad unit to create an ad unit for this app or click I'll do it later to exit the page.

When it's published, you can return to AdMob and link your app to its app store entry.

New AdMob developers with "limited functionality" AdSense accounts

2019-04-03T09:44:00.000+05:30

If you didn't already have an AdSense account when you signed up for AdMob, AdMob created a partially approved AdSense account for you during the sign up process.

If you have your own site that you’d like to show ads on, you can apply to fully activate your AdSense account by adding AdSense for content.

Cannot restore removed ad units

2019-04-03T09:43:00.000+05:30

At this time, you cannot restore an ad unit once it has been removed. All ad serving and settings associated with a removed ad unit are disabled, and you no longer have access to the ad unit from the app page.However, you can still view the ad unit's historical data if it generated reporting data for the selected date range in a report.

Cannot link 'Unknown app' in AdMob

2019-04-03T09:42:00.002+05:30

At this time, you cannot link an 'Unknown app' to an app store. Instead, create a new app and move the relevant ad units from under the 'Unknown app' to the new app.

Can't sign in to my AdMob account

2019-04-02T14:58:00.000+05:30

This troubleshooter is designed to help you solve problems with signing in to your AdMob account. At each step, please choose the answer that best describes your situation and we'll provide instructions on what to do or ask further questions to help narrow down the issue you're facing.

Please make sure that you're using https://apps.admob.com and follow the instructions below:

Sign out of any Google Accounts
Clear your browsing data.
Enable cookies and SSL 2.0.

Limits in AdMob

2019-04-01T18:20:00.001+05:30

Your AdMob account has maximum limits on areas like the maximum number of active ad units you can have. While you'll likely never notice them, keep these limits in mind when planning monetization, campaigns, and mediation in AdMob.

The following table shows the limits for different areas of your account.

Limit type	Amount
Ad units	20K
Apps	10K
Mediation groups	500 active or paused
Ad source instances per mediation group	50
Ad units per mediation group	250
Campaigns	10K active or paused
Campaign ad creatives	4M active or paused

Using the home dashboard

2019-03-29T17:47:00.005+05:30

Overview of AdMob dashboards

Dashboards in AdMob provide you with a day-to-day overview of the activity in your account. They include all of the most important information about your apps and campaigns, in one place, organized into cards of data. The dashboards can show you trends in app revenue and usage and give you insights into your overall success using AdMob. Reviewing your dashboards each day can help you identify which strategies are working for your apps and users and which areas may need attention. They’re a good way to measure the overall health of your account.

There are two types of dashboards in AdMob: the home dashboard and the app overview dashboard.

Your AdMob home dashboard

The home dashboard can be used to learn more about the overall trends and revenue for your AdMob account. To view your home dashboard, click Home in the sidebar.

Estimated AdMob Network earnings

The Estimated AdMob Network earnings card provides an at-a-glance view of your overall earnings for ads served from the AdMob Network. This card provides earnings calculations for a range of time periods compared side by side:

Today so far
Yesterday
This month so far

Balance

How to use this card

The Balance card displays the current amount of revenue in your AdMob account, information about the last payment your received, and whether there are any problems with your payment settings.

To make adjustments to your payment settings, click Payments in the sidebar.

Depending on the steps you've already taken, your Balance card may display different messages. You can review the following explanations of each for more information:

Enter your payment address: To start serving ads through AdMob, you'll need to enter your payment address. This is the address you want us to use when AdMob send you the money you've earned with AdMob.
Select your payment method: Before AdMob can pay you, AdMob need to know your preferred payment method, or how you want to receive the money you've earned with AdMob. Learn more about payment methods
Enter your tax information: Users in some countries or regions may be required to enter tax information before they can receive payments. Learn more about entering tax information
Meet the payment threshold: Your account needs to reach the payment threshold, a certain amount of revenue, before AdMob can send your payment. The payment threshold is different for each country or region. Learn more about payment thresholds
Verify your address by postal mail: Once you've reached the payment threshold, AdMob will automatically send a PIN number for address verification through your postal service. It may take 2-4 weeks to arrive, depending on the postal service in your country or region. Once you receive the postcard containing your PIN, you'll need to enter it in AdMob. Learn more about PIN verification by mail

Each of these steps is in place to ensure you receive the money you've made in AdMob.

AdMob Network performance

How to use this card

The AdMob Network performance card gives you an overview of the estimated earnings and traffic your ad units have generated through the AdMob Network. The line graph beside each metric give you a visual snapshot of how the value has changed over time.

Metrics found in this card

Estimated earnings: Your earnings accrued so far, based on Pacific Time (PT), from ads generated by the AdMob Network. This amount is an estimate that is subject to change when your earnings are verified for accuracy at the end of every month.
Requests: The total number of ad requests the AdMob Network received from your apps.
Impressions: The total number of ads from the AdMob Network viewed by users of your apps.
Match rate: The percentage of requests that were successfully matched to the AdMob Network in the mediation stack. It's calculated by dividing matched requests by successful ad network requests:

Formula: Matched requests / Successful ad network requests
eCPM: The estimated earnings accrued for every 1000 impressions an ad generated by the AdMob Network received. eCPM doesn't represent how much an ad actually earned; rather, it's calculated by dividing estimated earnings by the number of impressions received, then multiplying by 1000.

Formula: eCPM = ( Estimated earnings / # of impressions ) * 1000

Example calculation

If an ad earned an estimated $180 from 45,000 ad impressions, its eCPM would equal ($180 / 45,000) * 1000, or $4.00.

Top performing ad networks

How to use this card

The Top performing ad networks card measures the effectiveness of your mediation setup. It can show you which ad network and ad format combinations are performing well and the average eCPM of the ads being served.

Metrics found in this card

Queries: The total number of unique requests to serve an ad that passed through your mediation stack. This number doesn't count single requests multiple times. Instead, each request is only counted once, no matter how many networks received that request as it moved through the mediation chain.

Example

A single request made to Network A, Network B, and Network C in the mediation chain will only be counted 1 time.
Impressions (top): The total number of ads shown to users across all of your ad units and apps through mediation. Includes a period-over-period comparison.
Fill rate: The number of times a mediation-generated ad was shown to users (impressions) compared to the number of times an ad was requested from a specific ad source (requests) in your mediation chain. It's shown as a percentage of the number of total ad requests. Includes a period-over-period comparison.
Network & format: The ad networks and ad formats that generated the queries and impressions in the card.
Impressions (column): The total number of mediation-generated ads shown to users for each ad network/ad format combination in the card. Includes a period-over-period comparison.
eCPM: The average eCPM of the mediation-generated impressions for each ad network/ad format combination in the card. Includes a period-over-period comparison.

App performance

How to use this card

The App performance card gives you an overview of how your apps are performing based on their AdMob Network estimated earnings. You can use the drop-down menu to sort the data in the card to show either your top performing apps or the apps with the largest change in revenue over time.

Sorting options found in this card

Top performers: When you select Top performers from the drop-down menu, the card shows your top-performing apps for the selected time period along with their estimated earnings from the AdMob Network. Includes a period-over-period comparison.

Top & bottom movers: When you select Top & bottom movers from the drop-down menu, the card shows your apps that saw the biggest change in estimated earnings from the AdMob Network during the selected period. Includes a period-over-period comparison.

Top movers are displayed in green text at the top half of the list. These are the apps that showed the largest positive growth period-over-period.
Bottom movers are displayed in red text at the bottom half of the list. These are the apps that showed the largest negative growth period-over-period.

Ad unit performance

How to use this card

The Ad unit performance card gives you an overview of how your ad units across all of your apps are performing based on their AdMob Network estimated earnings. You can use the drop-down menu to sort the data in the card to show either your top performing ad units or the ad units with the largest change in revenue over time.

Sorting options found in this card

Top performers: When you select Top performers from the drop-down menu, the card shows your top-performing ad units for the selected time period along with their estimated earnings from the AdMob Network. Includes a period-over-period comparison.

Top & bottom movers: When you select Top & bottom movers from the drop-down menu, the card shows your ad units that saw the biggest change in estimated earnings from the AdMob Network during the selected period. Includes a period-over-period comparison.

Top movers are displayed in green text at the top half of the list. These are the ad units that showed the largest positive growth period-over-period.

Bottom movers are displayed in red text at the bottom half of the list. These are the ad units that showed the largest negative growth period-over-period.

Optimization tips for AdMob

2019-03-28T12:25:00.000+05:30

Below are some tips that can help you optimize your ads and get the most out of AdMob.

1. Use the right ad format for the right reasons

Each ad format has its strengths and best uses. Learn more about each ad format below.

Banner ad format

Why should I choose this ad format?

Banner is a basic ad format that appear at the top and bottom of the screen and can be automatically refreshed. They work well with a lot of apps and don't take up much space.

They're a good format for messaging apps because users spend large quantities of time on their menu, contacts, and messaging pages, making it easier for users to interact with ads and drive higher engagement from anchored banner units.

Learn how to create a banner ad unit

Policy tips

Interstitial ad format

Why should I choose this ad format?

Interstitial is a full-page ad format that appears at natural breaks and transitions, such as level completion. They support video content.

They're best suited for apps with linear user experiences—with clear starting and stopping points in the app. They are good for gaming and messaging apps.

Learn how to create a interstitial ad unit

Policy tips

Rewarded ad format

Why should I choose this ad format?

Rewarded is an ad format that rewards users for interacting with ads and are great for monetizing free-to-play users.

They're a good ad format for gaming apps—you can reward users for watching video ads with in-app items such as an extra life, a level jump, a feature unlock, etc.

Learn how to create a rewarded ad unit

Placement ideas & best practices

Focus on user experience. Rewarded ads offer users the choice to interact with an ad by watching a video, playing a game, or answering a survey in exchange for an in-app reward, like a new life in a game. To do this successfully, this experience needs to complement rather than interrupt a user’s flow. With intuitive user prompts and clear options to opt-out, AdMob rewarded ad format puts your user in control of their in-app experience.

2. Enable all ad types

Your earnings could increase if you allow all ad types to display. By enabling all ad types, more advertisers can bid on your app’s inventory and help increase your average revenue per thousand impressions (RPM). Limiting ad types may result in decreased revenue.

For interstitials, you can enable text, image and video ad types. For banners, you can enable text and image.

Click Apps in the sidebar.
Select the name of the app associated with the ad unit you want to edit. Note: If you don't see it in the list of recent apps, you can click All apps, then click the name of the app.
Click Ad units in the sidebar.

Click the name of the ad unit.

Check all of the Ad type checkboxes.

Ad type Text

Image

Video
Click Save, and repeat these steps for your other apps.

3. Minimize category blocking

By allowing all ad categories to appear, you could potentially improve your earnings because more advertisers can bid on your app’s inventory, and help improve your average RPM. If you need to, you can disable specific subcategories without over blocking.

To minimize blocking, head to the “Blocking controls” tab in your AdMob account and switch the categories to “Allowed.”

Apparel (18)

These optimization tips are only suggestions. As a developer, you are ultimately in charge of your ad choices. It's up to you to decide which monetization approaches work best for your apps.

Want to receive more targeted tips?

Complete the following steps to receive AdMob optimization tips:

Click Settings in the sidebar.

Click in the "Email preference" section.
Check the “Customized help and performance suggestions” checkbox.
Click Save.

Please allow up to 10 days for this change to take effect.

If you'd prefer to unsubscribe from certain types of messages, you can follow the instructions above to uncheck the relevant boxes.

Quick start guide for AdMob

2019-03-27T09:11:00.000+05:30

Below, AdMob have listed the most frequently asked questions that AdMob receive from developers like you when setting up their accounts. These questions revolve around payments, account issues, and policies. For more details on navigation in your account or less common issues, refer to the Account basics section of the help center. If you're having issues with signing in or signing up, check out the Account issues FAQ.

Apps, ad units, & ads

How do I create my first ad?

You can start showing ads in just a few steps:

Sign in to your AdMob account at https://apps.admob.com.
Set up your app, if it's not already in AdMob.
Decide what kind of ad unit you want to create. Want a full screen ad between content? That's an interstitial. Read more on when to use them. Or you can put a banner at the bottom of your app on all screens. Eventually, AdMob recommend using both in ways that make sense for your app.
Next, create the ad unit you'll show ads in.
Be sure to implement the SDK, too. Review the detailed instructions for Android and iOS.

How do I view analytics data for my app?

Link your AdMob apps to Firebase to take advantage its robust analytics toolset, including user behavior analysis to help you make smarter decisions about monetization. To learn more about Google Analytics for Firebase, you can check out the Firebase help center.

What are the different metrics in my reports?

There are many different metrics in your reports and many terms to learn in AdMob, check out the glossary for all terms and read below for a few key terms to know in your Monetize reports:

Impressions, which is the count of each time an individual ad is displayed in an app.
Clicks, the total number of clicks on ads in your app.
Impression clickthrough rate, which is the rate at which users clicks per each individual ad shown.
Revenue per 1000 impressions (RPM) represents the estimated earnings you'd accrue for every 1000 impressions you receive.
Estimated earnings are the current estimated of earnings. These can change before payment and are finalized each month. Read more about estimated versus finalized earnings.

Policies & invalid activity

What is invalid click activity?

Invalid activity consists of any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings. Invalid activity covers intentionally fraudulent traffic as well as accidental clicks. If you see ever see a big difference between Estimated vs. Finalized Earnings there might be an increased amount of invalid click activity.

How can I prevent invalid click activity?

There are several ways to prevent invalid click activity and make sure that your account is compliant, learn all about them here.

Payments

When will I get my first payment?

If you've completed the Steps to getting paid, you will be paid the month after you cross $100 (or the equivalent) in Finalized earnings. Your earnings Finalize on to the Payments page in your account in the first few days of the month. Then, the account balance will be sent in payment.

For example, if your account balance reaches $100 during November, AdMob will send you a payment on December 21st. The payment will be issued on this date, but will take some time to reach you and you should have payment by the end of the month.

What are the steps to getting paid?

Before you can get paid you need to meet a few thresholds, verify your address, select a form of payment and earn some money. Go through our detailed Steps to getting paid checklist or read below for the quick version.

Verify your address. Reach $10, or the listed equivalent, in Finalized earnings. Then, AdMob will send you a PIN in the mail to verify your address.
You can request a new PIN up to three times. If you do not receive it after the third time, sign in to your account and you'll see a notice on your Home page with further instructions on how to send us an official document proving your address through a 'Contact Us' form.
Select your form of payment. At $10, or the equivalent, you can also select your form of payment. The forms of payment available depend on your country.
Get paid! Once you reach $100 in finalized earnings and you have completed the above steps you will get paid on the 21st of the month after you cross threshold. Read more about the payment schedule.

Why is the amount I'm paid different from what I see in AdMob?

Estimated earnings, which are visible in your reporting, offer a close estimate of recent account activity as soon as possible. However, these earnings aren't finalized until the end of the month and won't necessarily reflect the amount you will ultimately be paid. Finalized earnings are accurate earnings amounts that include all revenue you will be paid for validated clicks and impressions.

What happens if my account gets disabled?

If your account gets disabled for any reason, you are able to address and appeal the issue. Our policy and traffic quality team will review your case. Learn more about account, disablement, and appeals here.

Account sign in & other questions

Having trouble signing in or issues with your password?

Use our Can’t sign in to my account troubleshooter, and it will help you get access into your AdMob account.

Have issues with implementing or seeing your ads?

Follow the steps in our Can’t See Ads troubleshooter to correct issues with ad implementation and get ads showing in your app.

What is the difference between AdMob and Play Rewarded Products?

AdMob is a dedicated ad monetization platform for apps designed for developers who want to monetize with ads, and may also wish to use advanced monetization strategies, like mediation, CPM floors, frequency-capping, user-based analytics, and house ad campaigns.

Rewarded Products from Google Play is an alternative monetization product for Android developers offered directly in the Play Console, just like Managed Products and Subscriptions. This solution enables developers to try ads for the first time, without additional SDK work.

Seasonality Checklist for AdMob

2019-03-26T17:56:00.001+05:30

Prepare your app for the season’s next big events. Follow this checklist to make sure your app and your account are ready to go.

Step 1: Know your users

Regions around the world celebrate different holidays in unique ways and times. Get to know your users to determine which festivities or events matter the most for your app. Data analytics tools can help you discover more about your traffic origin. Leverage this information to maximize your app potential and revenue:

AdMob Reports: AdMob offers the option to create saved reports and add dimensions such as “Country” to see the breakdown of your earnings and other important metrics.
Use Google Analytics for Firebase: A free, unlimited mobile analytics solution, integrated with AdMob. Firebase offers an Audience report in your Dashboard with insights on the location of your users. Firebase can also be used to test ad placements, price floors, and many other features and settings within your app and AdMob account.

Step 2: Repackage your app with holiday or event-themed icons

Add a touch of festivity to connect with your users.

Get inspired by the festivities that are relevant to your audience and think about launching new holiday-themed:

Backgrounds and designs: Users might appreciate a Diwali-themed app background or snowflakes falling on the screen while the app loads.
App features: Including themed features such as new Christmas recipes in your cooking app, or new bonuses, coins, tools or themed-weapons for your gaming apps can help drive app engagement.
Game levels or characters: If you develop games, you can delight users with a new exclusive level or character related to the festivity.
Apps: Launching new apps can also be the answer to rising user needs around the holidays.\

Attract new users with festive icons.

When searching for new apps, the first thing users see is your icon. If they aren’t sold at the first point of contact, they’re less likely to download it. Package your app for the festivities:

Design holiday-specific app icons (i.e. Christmas look)
Test different app icons using app store listing experiments to identify the best one (Google Play)

Step 3: Optimize your AdMob account

Avoid missing revenue opportunities. Log into your Google AdMob account often to review your setup:

Follow the optimization tips for AdMob to get the most out of your account
Sign up to receive targeted optimization tips
Use Google AdMob Reports and Firebase for more insights on your app and your users
Use Firebase Remote Config Experiments with A/B Testing to test different ad placements, formats, and sizes before the season

Step 4: Grow your app with Universal App Campaign

Google Ads Universal App campaigns help you find more users for your app. More users mean more chances to earn with AdMob.

Universal App campaigns (UAC) use machine learning to drive more installs. Simply set your goal – ‘installs’ or ‘in-app actions’ – during the Google Ads account set up, and UAC will optimize itself as it collects more data.

Promote my app

Step 5: Update your app routinely

It’s recommended to have 1 to 4 app updates per month to make sure that everything is running smoothly.

If you’re planning to make changes to your app, publish these changes ahead of the season to give users time to download your updated app.

Some app stores take time to approve submissions of new apps and app updates, especially during popular holiday periods such as Christmas. Make sure to submit your app in time.

Sign up in AdMob for optimization tips

2019-03-25T09:44:00.000+05:30

Complete the following steps to receive AdMob optimization tips:

Sign in to your AdMob account at https://apps.admob.com.
Click Settings in the sidebar.
Click in the "Email preference" section.
Check the “Customized help and performance suggestions” checkbox.
Click Save.

Please allow up to 10 days for this change to take effect.

If you'd prefer to unsubscribe from certain types of messages, you can follow the instructions above to uncheck the relevant boxes.

Languages AdMob supports

2019-03-24T20:21:00.000+05:30

Google AdMob supports developers in several different languages. Applications for participation in the program can be for apps with content primarily in:

Arabic	German	Portuguese
Bulgarian	Greek	Romanian
Chinese (simplified)	Hebrew	Russian
Chinese (traditional)	Hungarian	Serbian
Croatian	Indonesian	Slovak
Czech	Italian	Slovenian *
Danish	Japanese	Spanish
Dutch	Korean	Swedish
English	Latvian	Thai
Estonian *	Lithuanian	Turkish
Finnish	Polish	Ukrainian
French	Norwegian

If you're approved, AdMob will serve relevant ads to your apps in the appropriate language. Please also be aware that placing the Google Mobile Ads SDK in apps with content primarily in an unsupported language is not permitted.

* At present, AdMob only supports ad serving in this language. The AdMob product interface and Help Center are not currently available in this language

Age requirements for AdMob account

2019-03-24T12:12:00.000+05:30

As stated in the AdSense Online Terms of Service, developers must be at least 18 years of age to participate in the AdMob program.

If you are not yet 18, you may have a parent or guardian submit an application using their own Google Account. If their application is approved, all payments will be issued in this person’s name.

Phone number verification in AdMob

2019-03-23T12:31:00.003+05:30

As part of AdMob efforts to protect publisher accounts and provide account-specific support, AdMob require you to provide a valid phone number. To make sure that your information is accurate and up-to-date, AdMob may require that you verify your phone number via SMS text or phone call. You'll receive a 6-digit personal identification number (PIN) to enter and verify your account.

Phone number verification is not required in all countries. If it's required for you, you'll be prompted during AdMob sign up or on the Home page of the AdMob user interface.

Verify your phone number

During AdMob sign-up, you may be prompted to verify your account using your phone number. Complete the steps below to verify your account:

Click Next: Verify your account.
Enter your phone number.

If you've previously verified a phone number for Google, you may see your verified phone number already entered for you. You can choose to use this phone number and skip the rest of the phone verification process, or enter a new number.
Choose whether you’d like to receive your verification code by text message (SMS) or voice call.
Click Continue. You should soon be contacted by the method you selected in the previous step.
Enter the 6-digit verification code that you received and click Verify. If you didn't receive the PIN, you can click Request new PIN to try again.

How does AdMob use AdSense & Google Ads?

2019-03-22T08:50:00.003+05:30

Each AdMob account must be associated with both an AdSense account and a Google Ads account. AdMob uses each of these accounts to manage certain parts of your AdMob account:

AdSense: AdMob use AdSense to pay you for the ads running in your ad units.
Google Ads: AdMob use Google Ads to manage house ad campaigns created in AdMob.

If the Google Account you use to sign up for AdMob is already associated with existing AdSense and Google Ads accounts, those accounts will be used for AdMob, too.

If the Google Account you use to sign up for AdMob is missing either of these accounts, AdMob will help you create them during the sign-up process.

If you create your AdSense account during the AdMob sign-up process, you will need to upgrade your AdSense account if you decide to use AdSense as a separate product later.
Google Ads accounts created during the AdMob sign-up process may need more information from you if you decide to use Google Ads as a separate product. Note that you may be billed for participation in Google Ads outside of AdMob.

AdMob requires you to have both a valid AdSense account and Google Ads account. All future AdMob ad serving and payments will be linked to these accounts, so make sure you're using the AdSense and Google Ads accounts you want linked with your AdMob account. These accounts cannot be changed after your AdMob account is created.

Time zones & currencies in AdMob

2019-03-21T11:45:00.001+05:30

When you sign up for AdMob, you'll either select time zones and currencies or they'll be imported from your existing AdSense and Google Ads accounts.

To ensure your reporting data is accurate and up-to-date, set same time zone for your AdSense and Google Ads accounts.

How are my apps affected by time zone & currency?

App-related dashboards and reporting data will be updated based on your AdSense account settings.

Time zone: App-related dashboards and reports are based on your AdSense time zone.
Payment currency: This is the currency AdMob will pay you in when you earn revenue with AdMob.

Note: Different payment options and reporting currencies are available to you depending on your payment address. You can change your AdSense reporting time zone later, but you can’t change your payment currency.

How are campaigns affected by time zone & currency?

Campaign-related dashboards and reporting data will be updated based on your Google Ads account settings.

Time zone: Campaign dashboards and reports are based on your Google Ads time zone.
Billing currency: AdMob won't charge you anything. However, if you decide to create paid ads in your Google Ads account later, this is the currency Google Ads will use to bill you for those ads.

Note: Payment options depend on the country of your billing address and your selected currency. Use the payment options finder to see what choices are available to you.

I don't have an AdSense or Google Ads account. I need both.

2019-03-20T13:29:00.001+05:30

Complete the following steps if you don't already have an AdSense or Google Ads account associated with the Google Account you're using to sign up for AdMob:

Go to https://apps.admob.com.
Click Sign up with your Google Account to sign up with an existing Google Account or click Create a new Google Account if you want to create a new account. Follow the on-screen prompts.
Complete the account information to create your new AdSense and Google Ads accounts:
1. Country or territory: Select your country or territory. Your selection will determine the currency AdMob pay you in.
2. Time zone: Select your time zone. AdMob recommend setting the same time zone for your Google Ads and AdSense accounts to ensure accuracy in reporting data.
3. Google Ads billing currency: Select the desired currency. This is the currency you will use to pay Google if you decide to use Google Ads to run paid campaigns. It can't be changed later.
Check the checkbox to confirm that you've read and agree to the program policies, AdSense Terms & Conditions, and Google Ads Terms & Conditions.
Click Create AdMob account.

I already have both an AdSense account and a Google Ads account.

2019-03-20T13:24:00.001+05:30

Complete the following steps if you already have an AdSense account and a Google Ads account associated with the Google Account you're using to sign up for AdMob:

Go to https://apps.admob.com.
Click Sign up with your Google Account to sign up for AdMob with the Google Account associated with your existing AdSense and Google Ads accounts. If you want to create a new Google Account instead, click Create a new Google Account and follow the on-screen prompts.
Review the AdSense and Google Ads account information that was automatically imported into AdMob.
Check the checkbox to confirm that you've read and agree to the program policies, AdSense Terms & Conditions, and Google Ads Terms & Conditions.
Click Create AdMob account.

Ad type	Text
	Image
	Video

AdMob Helpline

Using automatic refresh rate in AdMob

Banner ads

Interstitial ads

Native ads

How to edit or remove an ad unit in AdMob

Edit an ad unit

Remove an ad unit

Create an interstitial ad unit in AdMob

Instructions

How to create a banner ad unit in Admob?

Instructions

Ad units, ad formats, & ad types

Ad formats

(adsbygoogle = window.adsbygoogle || []).push({});

Ad types

Using the app overview dashboard

Overview of AdMob dashboards

Your AdMob app overview dashboard

Estimated AdMob Network earnings

Balance

How to use this card

Estimated total revenue

How to use this card

Revenue channels found in this card

User metrics

How to use this card

Metrics found in this card

Data consistency between AdMob & Firebase

AdMob Network performance

How to use this card

Metrics found in this card

Top performing ad networks

How to use this card

Metrics found in this card

Ad unit performance

How to use this card

Sorting options found in this card

How to set up an app in AdMob

Set up a published app

Set up an unpublished app

New AdMob developers with "limited functionality" AdSense accounts

Cannot restore removed ad units

Cannot link 'Unknown app' in AdMob

Can't sign in to my AdMob account

Limits in AdMob

Using the home dashboard

Overview of AdMob dashboards

Your AdMob home dashboard

Estimated AdMob Network earnings

Balance

How to use this card

AdMob Network performance

How to use this card

Metrics found in this card

Top performing ad networks

How to use this card

Metrics found in this card

App performance

How to use this card

Sorting options found in this card

Ad unit performance

How to use this card

Sorting options found in this card

Optimization tips for AdMob

Below are some tips that can help you optimize your ads and get the most out of AdMob.

1. Use the right ad format for the right reasons

Each ad format has its strengths and best uses. Learn more about each ad format below.

Banner ad format

Why should I choose this ad format?

Policy tips

Interstitial ad format

Why should I choose this ad format?

Policy tips

Rewarded ad format

Why should I choose this ad format?

Placement ideas & best practices

2. Enable all ad types

3. Minimize category blocking

Want to receive more targeted tips?