The following ads are the highlights of a collection of ads used to quickly fill positions,

Old record print ad

1. “OLD RECORD” Print Ad

Tagline: Looking for a new job? Get your own personal job agent at jobzonen.dk

The ad is simple, clearly expressing the role and services of the online job search site. Done by Hjaltelin agency of Denmark, It displays the reason why someone would want to quit their job and offers the site as a reprieve for the tired worker. A co-worker speaking like an old record (meaning repeating old stories), next to an apt image of a sleeping dog for further effect, annoys the woman enough that she thinks of the job search site. The ad commiserates and identifies with the audience in a very unique and straight-forward manner.

Tonic Communications recruitment ad

2. Tonic Communications recruitment ad

Tagline: Hungry designers wanted

A parody of the famous apple logo that is associated with design ingenuity and loved by designers. The ad, designed by Tonic Communications is attractive in its simplicity, delivering a strong secondary message. Clearly understood is that the company is looking for an innovative designer capable of imaginative thinking and explorative thought. In this case, the image is enhanced by the copy.

Trade Me Jobs: Smile

3. Trade Me Jobs: Smile

Tagline: Seriously big dough is here. Our new Six-figure jobs section has over 1,200 jobs offering $100k+

A funny ad that plays on the slang word of dough, referring to money. The display of the money shaped dough on a pan is a quirky way to attract views to the tagline and the company. Instead of going for bright, bold prints, the simple idea is enough to make a statement.

Serviceplan Recruitment: Organ donation, Heart

4. Serviceplan Recruitment: Organ donation, Heart

This vivid illustration of the skinless person is attention-grabbing, only by reading the copy does the viewer gets clarity on the company’s motives. Serviceplan, located in Germany, wanted to hire innovative professionals to their offices. With the use of audacious imagery complemented by a clever copy, they invited graphic design and advertising students to join their ranks. Asking them to “donate” their brains, hearts and eyes towards building a strong advertising company. On the surface, viewers think they know what the ad is about, on further scrutiny, something entirely different is revealed which is a very good twist.

Brandford Sub Aqua Advertisement

5. Brandford Sub Aqua Advertisement

The man represents the dedication and fervor required to work in the BSA Company, calling for people with a similar mind and skill set. BSA intended to recruit people in the local community where diving was a favorite pastime so they incorporated it into their campaign. Buzz created by the campaign among the public would encourage interest and applications. This simple creation speaks to local people and used inexpensive means to deliver the company’s message. To keep costs low, the image was bought from istock and manipulated in photoshop for the final poster. It stands out for the strong influence it exerts on lookers.

PNet: Dictator

6. PNet: Dictator

Tagline: Tired of office politics.Get a better job on PNet.co.za and make change happen.

The advert earns viewers confidence with strong graphics and a provoking message carrying a hint of irony. Formal colors increase the seriousness of the appearance and exude the strength for the individual to search for a new job instead of tolerating the implied injustice.

Career Junction: Grocery list

7. Career Junction: Grocery list

Tagline: Put your skills to better use.

Simple concept that communicates well the purpose of the online job site; to ensure that people find their dream job with their matching skill set rather than wasting their talents. The site projects itself as the best job site and most capable for identifying talent and enabling growth with the right job position. Many lookers love the elaborate typography on the notepad, artistic and representing the job seeker’s talents.

thebigchair.com.au: Chair

8. thebigchair.com.au: Chair

Tagline: Where the big jobs are.

What a creative way to showcase the logo of the online job site and encourage people to think about it. No overstated graphics or colorful images, just a gorgeous art direction that imprints the brand into the mind of the consumer. This shows that not every ad has to have a witty visual aid to get the brand message across. Arranging the copy in the structure of a chair attracts attention to the sentences, which have been carefully selected to draw job seekers to the site. Many viewers are divided about the repetition of sentences in the copy; some say it is a poor decision while others think it makes the copy more persuasive.

CareerBuilder.com: hot water

9. CareerBuilder.com: hot water

Tagline: Maybe it’s time to move on.

Amazingly the ad uses clever camera angles and innocent objects to depict a state of mind and show real emotions. By looking at the ad, we can imagine ourselves in a similar situation of “being in hot water” and harboring feelings of anxiety and distress in our workplace. A solution is the CareerBuilder.com, the ad touts the site as a good start for people in dire need of a job change to escape their troubles.

Studio People: Copywriter

10. Studio People: Copywriter

Tagline: Copywriter’s from Mars! Yikes!

Finding the most imaginative people is shown to be easy with an innovative idea and a humorous copy. Creating an ad with the imaginative twist on the usual comic book theme is a very good idea to recruit creative professionals to the company. It has strong appeal among the artistic minds.

Designed in the style of old comics, every aspect has been constructed to resemble the genuine product from the bar code to the blue ribbon. Even the placement of the copy and its font is cohesive to the general theme of the recruitment advertisement.

Superhero Commercials

Once the batman set its foot on the silver screen many lifeless superheroes that were born in the pages of the famous comic series came to life and made their debut in Hollywood. The famous superheroes which come to our mind the moment we think about them are, Spiderman, X-man, Fantastic Four, Hulk, Superman, Batman etc.

Superheroes have not restricted their zone to just Hollywood movies but also have entered the world of advertising with most kick-ass commercials being aired all over the TV, like the 2004 award winning commercial of Volkswagen and another one featured in Archive from Prague starring a drunk superhero.

Superheroes have successfully entered the Indian advertising industry too. With the popularity and fan following surrounding the superheroes all the advertisers are trying to generate the sales by instituting few elements in relation to famous superheroes so that the mass can relate to it, thereby making it profitable for the product sales. Below is the list of 7 best commercials which features superheroes.

McDonalds Commercial-

McDonalds Commercial

McDonalds is one of the most renowned snacks bar throughout the word. In the 1996 McDonals aired a commercial featuring marvel superhero to promote their scheme of giving out marvel superhero toys with Happy Meals for kids.

Got Milk commercial –

Got the Milk

In this advertisement many marvel comic superheroes like Hulk, Iron man, Scarlet witch, Spiderman, Thor and captain America are featured. The primary aim of this add was to generate the benefits of drinking milk, as all the superheroes along with the milkman engages in fighting the good fight for Milk. At the end of the video it’s written that milk gives us strong bones and helps fight osteoporosis.

The Underoos Commercial from 1978-

The Underoos Commercial from 1978

This commercial of 1978 was a classic it advertised the underwear of superheroes. For all the kids who were inspired by the superheroes and wanted similar outfits this commercial was a delight to them. It also made the notion that kids who wore them were ‘BIG’. The 1978 commercial features different DC and Marvel comic superheroes leaping and then jumping on the beds of little kids wearing their underwear.

Air force PSA Commercial –

Airforce PSA

In 1974 the United States Air Force launched a commercial which portrayed the Air force officer using the power as strong as that of superman to find young, qualified people who could enter the compartments and soar high like a Superman. This commercial also features Dick Williams who first introduces the works and jobs relating to air force and the need for good, smart, valuable workmen who will get the perfect jobs which are apt for them in air force.

Peanut butter commercial-

Peanut butter commercial

This 1980 commercial starred Lex Luther and superman. In this add it’s shown that Lex Luther has kryptonite and is keeping superman away from the peanut butter. But the love and lust which Superman had supersedes all his fears and dangers and is not able to stop him from reaching his tub of peanut butter. After this advertisement all the superman fans, especially the kids ran and got their own cans of peanut butter.

American Express commercial-

Superman american express

In 2004 for this commercial Superman and Seinfeld came together to promote American Express in their Beatle car. The adventures of superman and Seinfeld which were short films commercial featured Jerry Seinfeld as Seinfeld and Patrick Warburton who was a co-star to jerry in Seinfeld as the voice of Superman. Apart from promoting American Express which was the prime objective of these commercial this add also showed Superman and Seinfeld as friends. There were two commercial movies made “A Uniform Used to mean something’ and “Hindsight is 20/20”.

Kids Power Shoe commercial –

Hulk power shoes

This commercial was launched in 1980 by the animated kid’s shoes producers and featured Hulk. The main idea behind featuring Hulk was to convince the kids that if they wear their brand shoes they will get powers like HULK and be strong.

Thus the advent of superheroes in the commercials is sure to provide a boost to the products also depending on its credibility.

B&W advertisements

Creative photographers have the imagination to use black and white photography to express raw emotions. Helped by the dazzling beauty of the models, who inspire life with their expressions and actions to set the mood.

Feast your eyes on this beautiful assemble of black and white advertising, each uniquely conveying the vision of the artist in amazing constructs.

Emporio Armani underwear ad

1. Emporio Armani underwear ad

The voluptuous Megan Fox flaunted her curves in sexy lingerie from the Italian fashion house’s upcoming underwear collection. Feminine and seductive, she pouts salaciously in the Emporio Armani ad sending pulses racing. The campaign was shot by famed fashion photographers Mert Alas and Marcus Piggott, who also photographed the Victoria Beckham campaign. Megan’s eight tattoos were digitally removed from ad, a good thing so her incredible body looks flawless. She was selected for her youthful personality and spirit, which is affirmed in the ad by Megan’s beguiling display.

Guess Fall/Winter 2010-11 collection

2. Guess F/W 2010-11 by Alix Malka

Guess displayed their Fall/Winter 2010-11 collection in a superb black and white ad campaign that celebrated the style of old films. Stars and starlets were photographed modeling in poses reminiscent of characters from old movies. Glamorous and fun, the clothes are stunning and practically brim with star power under the white and black lighting.

London Fog Autumn/Winter 2010 campaign

3. London Fog Autumn/Winter 2010 campaign

London Fog delivers sultry images of curvaceous Christina Hendricks in its black and white ad campaign for their autumn / winter 2010 collection. The popular Mad Man actress was shot by Nino Munoz. Such a magnetic photograph; the grey tones sexualize Christina’s feminine features and shapely body. With a flirty tilt to her lips and bewitching glint in her eyes, she is a vixen.

Nicole Miller 2011 Ad Campaign

4. Nicole Miller Spring/Summer 2011 Campaign

Model Sophie Holmes appeared in Nicole Miller’s spring 2011 campaign and she was photographed by Robbie Fimmano. The ad celebrated modern minimalism with a heavy grey palette to draw attention to the model’s profile. Appearing almost ethereal, Sophie brings a sophisticated edge to the ad. The presence of shadows clearly lend another dimension to the model to aggrandize her sultry shape.

Valentino Fall 2010 Campaign

5. Valentino Fall 2010 Campaign

Freja Beha Erichsen, a model known for always looking fabulous, is a scene-stealer in the Valentino Fall/Winter 2010 campaign. The simplicity of the photos compliments Freja’s sensual radiance. She brings a distinct intensity to her characters, clothed and unclothed. It is easy to discern the liberated, sexy woman comfortable in her own body and the fashionista, flashing the latest Valentino trendy wear. She infuses charisma in both her roles, bathed in noir sophistication. The photographer, David Sims, creates a strong connection between beauty and individuality in these photographs.

Model editorial for Viva! Moda magazine

6. Model editorial for Viva! Moda magazine

The November issue of Viva! Moda Magazine’s featured an editorial on five fabulous models, each at the high point of her career and setting the runways on fire. The editorial celebrated these models achievements as well as their beauty and style. Photographed in black and white, the color paints the models in glamour and sass while allowing their personalites to shine through their expressive movements. Shot in the remarkable style of Peter Lindbergh whose 90’s supermodel shoots are famous, photographer Cameron Krone recreated the scene. The photographs are striking more so the way their beauty is highlighted to be so captivating.

Each girl is dressed in stylish black dresses in a setting that pays homage to the past but is tinted in a contemporary flair.

Interview magazine April/May 2012 editorial

7. Interview magazine April/May 2012 editorial

Interview Magazine extols the talent of Stella McCartney in its April issue. Model Katryn Kruger is dazzling in trendy, curve-hugging looks from Stella McCartney’s spring collection. They were shot by Craig McDean.

A strong composition that stars Katryn shadowed by pretty floral shapes while merging and contrasting elements of black and white highlight a seductive side of the imagery.Hair and makeup is kept subtle so as to not detract from its essence, an enchanting classic aura titled towards modernity. Confusion and harmony is a prevalent theme in the photograph, the prints and flowers may be distinct shapes but they balance each other for a pure effect.

WWF ad campaigns

1. Campaign to stop golf course construction

Tagline: A golf course with 200,000 trees. Help us stop it.

Anti-golf course ad

The ad was in protest of plans to build several golf courses simultaneously in southern Turkey. Golf courses destroy forest land and consume limited water resources. The ad showed how the game’s enjoyment comes at a price - the axe instead of the club implies the loss of trees. Moreover, the act has been made brutal by the swing pose. The commercial called for readers to help stop the unnecessary destruction of land in pursuit of commercialism.

2. Threatened wildlife campaign

Tagline: Our life at the Cost of Theirs

WWF forest protection

Illustrations of a busy city define the shape of the animal threatened by humans. Growth of cities occupy animal habitat, endangering the lives of many species that depend on the forest for their food and shelter. Though humans can lead comfortable lives, it costs animals everything. This ad brings our focus to the fact that how development can blind us to the predicament of animals. The roads, buildings, cars, everything that signifies a lively metropolitan city is very detailed while the animal outline appears almost secondary in importance.

3. Campaign to stop harming animals

Tagline: Set harm, get harm

Chinese ad

This advertisement has been created with an aim to deliver the message of peaceful living along with animals to the Chinese audience. An imprint of the endangered animal tattoo on a man’s chest symbolizes the close relationship that humans share with nature. Or rather that animals and humans are a united entity in the world and any hurt we inflict on animals will return to injure us. The slash mark is a noticeable painful wound for the animal and the man. Tattoos have strong meaning in Chinese culture and often represent the person’s beliefs or ideals.

4. Save/Don’t save

Tagline: For a living planet

“ORANGUTAN” Print Ad

A simple well-executed ad that pierces viewers with the main issue that orangutans are in danger and we need to save them. With an everyday action that anyone who owns a computer has to do, the concept forces the public to think about endangered animals and what can be done. Indifference cannot be afforded.

5. Comic Noir, Tiger

Tagline: Save the Tiger!! It’s now or never

Endangered tiger

The message of impending danger on the tiger under bleak conditions has been captured very well in the art through the use of gray hues and dark color. By personifying the tiger and exaggerating its features, we are struck with empathy for the helpless situation the tiger is in. The transposition of the endangered animal’s position in nature into a familiar human perspective is quite effective in reaching the audience, especially educating youngsters. The ad made an appearance at the Madrid comics’ festival and was aimed at promoting the WWF in comic stores.

6. WWF: Tree

Tagline: If the tree falls, we all fall

WWF: Tree

Elaborated with eye-catching design enliven the idea of forest restoration with meaning and significance. The ad shows how the entire world stands on the balance of nature, namely the trees. The design was based on the ancient idea of the world resting on a whale or elephant, but they replaced the foundation with a tree and an iceberg. The beautiful graphics lend credence to the message of balance of nature and its influence on our lives.

7. Act now campaign

Tagline: You can’t afford to be slow in an emergency

WWF: Firemen

WWF France unveiled this ad to compel the public to recognize the danger of maintaining an apathetic stance about the growing ecological crisis. It demands the public to act similar to the way they would expect trusted uniformed men, like ambulance officers, to act when there is trouble. The ad compares the intensity of a dangerous situation to the need for ecological protection. Hinting at what our indifference would lead to… The firemen are distracted from their duties by trivial occupations while a fire burns in the distance.

8. WWF: Sea creatures

Tagline: Help us make this species extinct

Sea monster: whale

The sea creature is constructed entirely from disposed garbage and therefore, does not belong to the ocean. The beautifully detailed design alludes to the whales’ place in the ocean and the undesirability of garbage in its habitat.

9. WWF: Desertification

Tagline: Desertification destroys 6000 species every year

Parrots

The beautiful feathers of the parrots are disintegrating into sand, perfectly conveying the striking symbolism of the destruction of species due to the man made deserts. Clouds of deteriorating dust imitate the dry and eroded floor of arid landscapes caused by society’s destructive practices. The WWF Desertification campaign wanted to advocate support for boosting animal population through the World Wildlife Fund and put a halt to desertification.

10. WWF: Deforestation

Tagline: Mindless deforestation wrecks homes

Homeless elephant

The pitiable condition of the animals in their dejected state invokes emotions of sadness, disgust, and surprise. Elephants are magnificent creatures and in this ad, they are reduced to this humiliating state, laying helplessly and mournfully on the hard pavement floor, surrounded by trash in what can be described as a waste dump.

The melancholy of the ad is exuded in the black and white imagery, heightened by the contrast of harsh light and somber gray. At this angle, the elephant appears to be shrunken in size, in contrast to the its towering characteristics. Also shocking is how similar the animal is to a homeless person. The message is lucid in the details that human deforestation destroys the natural habitats of wild animals and leaves them without a safe haven.

Creative print commercials

1. MTV Networks: Black Ribbon Michael Jackson

Michael Jackson Black Ribbon tribute

In tribute of the late King of Pop, MTV Germany created this ad that emphasized the sadness at his passing with appreciation for his signature style. The black ribbon is the recognized symbol for mourning. Adding a pair of his favorite shoes to the simple ribbon resembles Michael Jackson in his admired dance pose that millions associate with him. It was a truly fitting remembrance for one of history’s best pop icons.

2. Pilot water resistant markers: Goldfish

Pilot Water Resistant Markers Goldfish

Many companies advertise water resistant markers but only few can do it in a manner that people can actually believe it. Two bright goldfish in a bowl is not very attention-grabbing, but perceiving them as the only goldfish in the world with their names scrawled on their body, it definitely forces people to take notice of the ad and the promises of the company. There is nothing else needed in the ad to set the message across as the imagery is forceful enough.

3. Little brick for the bioenergynutrition website

Bioenergy nutrition Little brick ad

‘Now that you’ve grown up, it’s time to get BIG’ is the tagline. At first glance, viewers think they are looking at a lego block but on closer inspection we see four cans of bioenergy drink. It perfectly communicates the interest of youth juxtaposed with the preference of mature adults. The ad was aimed towards encouraging drinkers to choose this energy drink as it was good for adults and was a step in the direction to leave childish ideas behind.

4. Bic: Eiffel Tower

Bic: Eiffel Tower

The company wanted to show that their pen was capable of writing up to 2kms. Instead of a usual plain, boring ad we get one that stands out with its ingenuity. Six detailed Eiffel towers stacked on top of each other is linked to the amount of ink stored in the pen’s cartridge or the life span of the ballpoint pen.

‘Writes 2 kms. Bic’ is the tagline and highlights the selling point of the pen with a simple idea. The blue color of the pen across the ad is a wonderful way to have viewers think only about the brand Bic.

5. Steggles Chicken: Egg

Steggles Chicken: Egg

Due to the stories of untold animal cruelty in the food industry, people believed that animal killing was rampant in the country. With the tagline scribbled in big bold letters on the egg, the message of animal friendly rearing activities is clearly understood. The ad was run nationally to clear misconceptions that Australians had about farming operations in their country.

6. Heineken: Social networking since 1873

Heineken: Social Networking since 1873

The beer brand Heineken capitalized on the association of beer and socializing, in its print ad. Beer is often the main drink for casual get-togethers in bars or at homes. Therefore, it can be considered as a conduit for social networking. The ad does display the product but underscores the customer experience that the brand provides. Interaction with friends and family over a beer is compared to the kind of communication the popular social networking sites Facebook and MySpace afford, creating the fun, community relevant image of the brand.

7. Citroën C-Zero: 100% electric

100% Electric Print Ad

The ad is advertising the new electric car and does so by using a common everyday device, the plug. Shaped to resemble the rear view of the car, viewers can easily perceive that the focus of the ad is to show that the ability of the car is that it can run on electricity. Unlike other ads where a flashy sleek car has to be featured to make an impact, the New Citroen C-Zero is given the chance to capture public attention without the display of an actual car. Moreover, its power efficiency to utilize 100% electric power while running across roads is made well-known.

Lanvin Fall/Winter 2011/2012 Campaign

Lanvin Fall/Winter 2011/2012 Campaign

The campaign had two bewitching models, Raquel Zimmermann and Karen Elson caught in the motions of dancing while showing off the elegant designs of Alber Elbaz. Photographer Steven Meisel photographed the girls as they did hair flips and grooved gracefully to Pitbull’s “I know You Want Me ”. The background, a classy decorated apartment room, adds to the ambience of refined taste.

The girls look amazingly sophisticated, but also appear as if they are having fun. Readers are in awe of the model’s beauty, accentuated by Lanvin’s luxurious dresses. Fashionable accessories heighten their stylish appeal. The idea that they are dancing lends personality to these beautiful women. The ad exudes a blend of class and fun.

Roberto Cavalli F/W 11/12 Ad Campaign

Roberto Cavalli Fall/Winter 2011/2012 Campaign

Three wonderfully talented models, Natasha Poly, Mariacarla Boscono and Karen Elson flaunted an eye-popping forest nymph style in this fashion ad. Shot by famous photographer duo, Mert & Marcus, the print ad sends a jolt down the viewer’s spine with the depth of its creativity.

These three models with an individual look (blond, brunette and redhead) represent the main elements, Earth, Wind & Fire. Each expresses stimulating feelings; wildness, sensuality and sweetness. Heavy makeup, smoky eyes and deep scarlet lips enrich their masquerade in the label’s lively gypsy collection.

A setting of vibrant colors radiates magic upon which these models shine. Though there is a vivid mix of color, the predominant one is red. According to the designer, the woodland setting extensively detailed with flowers, trees and scattered leaves created the mysterious and enchanted atmosphere, an impression of the Fall season, to best showcase the clothes. The illustration is suggestive of the typical exotic baroque style commonly associated with the Italian fashion house.

Herve Leger Spring 2011 Campaign

Herve Leger Spring 2011 Campaign

Beautiful model Olga Sherer is a vision of porcelain beauty immersed in the contrast of color and dark. Innovative photographer Camilla Akrans interweaves floral design and a classic ambience around the clothes. It works splendidly to compliment the new Herve Leger line. The antique French romantic aspect, specifically the ornate shapes, shift focus to the dress’s intricate structure and soft neutral colors. The charming dresses are inspired by the brand’s iconic bandage design, but make their own statement of sophistication withallusions of femininity because of the method of illumination.

Donna Karan Resort 2012 Campaign

Donna Karan Resort 2012 Campaign

A slinky red dress and crimson lips recreates Karlie Kloss’ image into a sexy temptress with moves of a feline. She is fiery in the resort 2012 campaign as the brand face, stealing attention for the curve hugging dress stylized with a plunging neckline and sheer cut-out panels. Three different model phases merging in one space physically highlights the range of seductive allure of the clothing line.

Hermès Spring/Summer 2011 Campaign

Hermès Spring Spring/Summer 2011 Campaign

Incredibly striking was Hermès 2011 ad campaign that set itself apart from other brands and ads. The theme was “When Tools Meet Inspiration” and was actualized by the arty effects of photography. Photographer Nick Knight crafts a dynamic and provocative photo shoot by manipulating shadows. The model Jacquelyn Jablonski’s svelte silhouette is treated with a cool overexposure effect to enhance the energetic color and motion blur for a creative edge. The crux of the ad is defined by the addition of the pictures of clothing tools like scissors. The model donned the label’s western inspired clothing line for the shoot.

Louis Vuitton Fall/Winter 2011-2012 Campaign

Louis Vuitton Fall/Winter 2011-2012 Campaign

The label’s creative head Marc Jacobs worked in collaboration with world-renowned fashion photographer Stephen Meisel to direct a classic story, touched with modern overtones, of cultured, sophisticated women decked stylishly and propped in lustrous vintage cars. Pedigree dogs accompanied the trendy accessories to reinforce its refined eminence. The rich textures of Louis Vuitton’s Fall/Winter 2011-2012 collection are blindingly luxurious against the tasteful arrangement of opulence. Though flirtatious, the rich details illustrate the savoir-faire characteristic of Louis Vuitton.

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The Chanel Pre-Fall 2011 campaign

The luxury of the Byzantine era was invoked in this spectacular ad that saw model Alejandra Alonsa transformed into a princess. Expertly photographed by Karl Lagerfeld, the ad remains true to Chanel’s signature of being classically minimalistic, but illuminated the elaborate richness magnifying her beauty. Adorned in the finest pieces from the Chanel Pre-Fall 2011 collection, shimmering brocades in jewel-tones and gem-encrusted jewelry vitalize the empress inspiration. The makeup was understated to allow her fashion to gleam except for the vivid garnet stripe across the eye crease for an Egyptian princess’s mystique.

The ad is magnificent with its subtle hints at edginess, and the warm light upon the young woman’s face emphasizes her regal splendor.

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Mulberry Spring Summer 2012 Campaign

Another Mulberry campaign in line with the brand’s defining attributes; beautiful composition and imaginative scenery harmonized by whimsical strokes. Creative director Emma Hill relives fond memories of childhood beach trips with two models Frida Gustavsson and Lindsey Wixson on England’s Brighton Beach.

Photographer Tim Walker shot the models as they danced and conveyed exuberance around the oversized ice cream cones and other quirky multi-colored décor. Their natural, simple beauty in perfect cohesion. The electric mix of colors and candy delights in the relaxing beach scene illustrates the high spirits of spring.

The sprightly campaign is fitting of Mulberry image and complements the 2012 trend of pastel sportswear and layered nude.

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Gucci Autumn/Winter 2011 Campaign

Gucci’s brilliant campaign was possible with the practiced skill of Mert Alas & Marcus Piggott. They exercised the dimensions of shadow and concentrated light with equilibrium of color to illuminate the best aspects of the collection. In addition to intensifying the psychedelic, divine sense occupying the room. Model Abbey Lee is mesmerizing in the campaign: brandishing crimson lips, perfect golden hair and a come-hither expression. She sells a smooth and glamorous image with the high gloss styling Gucci is capable of.

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Alexander McQueen fall 2011 ad campaign

Primped in designer Sarah Burton‘s intricate white finale dress, model Raquel Zimmermann struts rather stiffly across a rugged terrain. Behind her is dramatic explosive feeling of hope and loss in the merge of glowing light and dark swirling clouds. Zimmermann emanates the dramatic flair and artistic obscurity of McQueen’s fall campaign. The ad is very effective and forceful in its intentions. Heavy styling and extreme contrasting colors do not eclipse the beautiful new collection. Just creates a mood around the design.

The unforgettable commercials

However, there are some great and unique commercials which break the barriers of general endorsement and lodge themselves in viewers’ collective cognizance just long enough to trigger a dialog or debate.

The most successful, attention grabbing commercials are those which enact a story in a natural, authentic and obligating way, and these are more likely to stay in your mind for a long time. There is no brand today that can exist without some degree of disambiguity and unequivocality. Though timing is equally important, everything would go in vain if the commercial is unable to smite an emotional chord with the viewers.

Here we discuss the top rated commercials of last year, which did their job fantastically.

Snickers “Focus Group”

1. Snickers “Focus Group”

The commercial made for Snickers new peanut butter squared bar adds a pinch of gruesomeness to comedy. The advert shows a round table discussion of sharks who ate some humans recently in a human taste testing session and discussing about which one tasted better. Their pick is that human who just had Snickers’ peanut butter squared bar before the sharks ate him. A brilliant CGI (computer graphics interface) job done on shark, their expressions and responses with their fins and faces and the voice-over work made this advertisement very successful and got a huge amount of positive response from the viewers.

Nissan Leaf “Gas Powered Everything”

2. Nissan Leaf “Gas Powered Everything”

This commercial is made quite smartly. It answers the question “Why to buy an electric car?” with “What if everything running on electricity like hair dryers, computers and coffee makers, worked on gas?”

This advertisement shows how awfully steam-punk’d everything would be if the electrical appliances in our house give out smoke. This left the audience in a state of mixed responses to the commercial. Some tried to imagine how other appliances would look like if ran on gas while some got hit by the idea of being more eco-friendly, resulting in a triumph for the campaign.

8. Cravendale “Cats with Thumbs”

3. Cravendale “Cats with Thumbs”

This one commercial is cute until it turns deadly. The dairy company, Cravendale, gave the new-gen cats the ability to get their own milk through their hands. Wait! Did I say hands? Yes, its a hand when the cats’ paws gets a fully working ‘thumb.’ The cats are shown in their quest of stealing the milk from the cereal-eating human through their ‘hands’. Truly, a nice advertisement to see. Thumbs up to you cats!

Deep Silver “Dead Island Trailer”

4. Deep Silver “Dead Island Trailer”

This two-minute commercial is a ghastly and heartbreaking trailer for a zombie video game. In an environment of uncountable zombies and blood everywhere, the advertisement shows the attack of zombies on a girl that led to her death (in reverse order of events). Her father tries to save her in the best way but he fails. The advertisement is backed by intense emotions, horror and a background score of a mournful piano.

Canal+ The Bear

5. Canal+ “The Bear”

Bears have always been a part of many advertising campaigns due to their manly looking body and funny and lovely roles. In this Canal+ advertisement, bear characterizes a Hollywood director! He can be seen doing almost everything from freaking around, giving advice to the crew and actors in a professional way to interrupting everyone and telling them how to do their job. The commercial seems quite funny at every point when the animal tries to make others understand the art of doing their job.

talktalk

6. Talk Talk “Homes within homes”

Little handcrafted figurines in a miniature house looks like a child-play. But what if they come to life? This is the idea behind this commercial. Not only this, the life in these figurines is shown in a ‘with or without manner’. In between, they are using TalkTalk’s broadband to communicate and do things easily.

Google Chrome Dear Sophie

7. Google Chrome “Dear Sophie”

Google Chrome waived off the audience’s attention with its witty, highly emotional commercial named Dear Sophie. The advertisement perfectly shows the fatherly love of a person who is saving real life events related to his daughter ‘Sophie’ digitally so that she can see it someday in future.

Chrysler

8. Chrysler “Born of fire”

This two minute spot of Super Bowl Chrysler 200 from Wieden+Kennedy grabbed the 2011 Emmy Award for being the best commercial. The car company attempted to resurrect both itself and its town of origin, Detroit. It showed how an advert, combined with a powerful and confident voice-over, and featuring Eminem’s defiant “Lose Yourself” can reach the hearts of millions. The commercial wraps up with the year’s best tagline: “Imported from Detroit.”

Chipotle

9. Chipotle “Back to the Start”

Chipotle wanted to show its green philosophy in an artsy way and by evoking a keen sense of sadness and regret in the public. This fantastic commercial tells a farmer’s story who is converting his small business operation into a big industrial procedure by penning all his animals, making them fat using chemicals, slaughtering them in machines and polluting the nearby water-bodies in the whole process. He then comes to senses and goes back to his old ways. The commercial’s visuals are simply breathtaking and one of the best.

volkswagen

10. Volkswagen “The Force”

Last year, Volkswagen also showed one of the most fantastic crowd-pleasing commercials of all time, “The Force”. It merged the two concepts of kids and star-wars. The advertisement shows a kid’s imagination by wearing a Darth Vader suit and trying to apply the Jedi mind tricks to many objects in his home, even to his dog. But obviously, nothing works out. Then, his dad returns to his Passat, the kid moves out and gives another try to his mind tricks on the car and this time it roars, making him believe that he actually did magic! But thanks to his dad who activated the car through the remote.

Amazing magazine ads

1. The Sticky Ad

Sticky Ad

There are many women around the world, who could discover a better life, but for the deficiency of a sperm to fertilize them to motherhood. The gluey ad conveys this message in a hefty way. It is the work of Jamshop Advertising Agency based in Adelaide, Australia. The ad aims to attract sperm donors for Repromed, Australia’s leading fertility clinic. It appeared in men’s FHM Magazine wherein the two pages were glued together. When separated, the page reveals a sexy model in lingerie with a message stating ‘Don’t Waste Your Sperm’.

2. The Solar Powered Ad

Solar powered ad

We all understand the importance of switching on to solar energy. Many agencies worldwide have made an attempt to convey the usefulness of solar energy. This one, however, does it in a different way. This print ad stands apart from the crowd in the fact that, it is solar powered in itself. The paper featuring the advert, shifts from a bare black and white display of flowers to a colored version of the same, when exposed to sunlight. The message underlying, is that solar power can bring pious colors back to an otherwise polluted nature.

3. Olay Body Wash

Olay Body Wash

This magazine ad for Olay Ultra Moisture Body Wash appeared in Glamour Magazine in October 2009. It has been proved that as much as 75% of the readers of the October issue went ahead and purchased the product. The advertisement effectively gets its message across the targeted audience by depicting that customers get value for their money by purchasing Olay Body Wash, as the product has more moisturizing property and uses less water. The ad cleverly sidelines other body wash products by stating that users do not get true value from such products as these contain more water than moisturizer.

4. Secret Sheer Minerals Deodorant

Secret Sheer Minerals Deodorant

Most deodorants have a standing heavy effect on the skin, giving birth to hesitation to expose boldly. This ad negates this fact, stating that the said product would feel light on the skin and would not leave back a hanging effect after its application. The impact was such that 78% of viewership turned into successful sales. The ad depicts a sleek woman in a beautiful attire. The verbal message is then given below.

5. UNICEF every child needs a family

UNICEF Ad

This heart touching advert had been created for UNICEF in 2006 as an awareness campaign against issues that leave many children to live as orphans throughout the world. The ad had depicted beautifully as to how every child longs for parent who can look after them. It shows a child holding the hands of two mannequins, a male and a female, showing that in the heart of hearts, he longs for a couple to take care of himself . it is a specifically very emotional advert, that is sure to rip through the hearts of people who go through it.

6. Greenpeace Tree Ad

Greenpeace Tree Ad

The creative work of LINKSUS, Beijing, China, this ad aims to spread awareness about deforestation. The organization believes that as much as 70% of the world’s forest resources are in danger due to industrial logging, one of the primary causes of deforestation. The print ad seeks to encourage Chinese people not to waste paper. The ad fruitfully displays a section of a trimmed stem at the bottom of the page on an otherwise white paper. The message is crisply penned down later on. It states that, with every page that we turn, we contribute to the encroaching global problem of deforestation. It is a very appropriate way to convey the message and the advert makes sure that the message gets through in the proper manner in the minds of its audience.

7. Garmastan Nipple Cream Ad

Garmastan Cream Ad

It’s quite a disturbing ad but is high on impact. Created by MILK (Vilnius) Agency in Lithuania, the ad appears in a maternity magazine wherein two pages are glued together. Once the pages are opened, a mother is shown with a torn nipple while breastfeeding her baby. The ad reveals that breastfeeding can often hurt women. However, with Garmastan cream the problem can be easily overcome.

Condom

Most of the ads are so creative that they allow no disgust or opposition from people. They involve out of the box ideas and include animations as well. A lot of creativity goes into the making of such commercials. Advertisements are a very essential part of the marketing business today. But there are a lot of factors that make these condom advertisements stand out. Bringing the message home, along with humor and not forgetting to sell the product is the motto of condom advertisements.

Given below are seven best condom ads of all times:

1. The indecent proposal

Trojan Horse commercial

This ad is from Trojan Condoms. The story proceeds when the groom-to-be is approached by his bride’s sister. She strips for him and tells him that she will be waiting upstairs. The groom runs to get a Trojan Condom from the glove box in this car. But he was ambushed by his in laws at the stairs who applaud him for running away and not cheating on his bride.

This ad involves hidden humor which makes it one of the favorites.

2. My mom said I could

Handsaplast condom commercial

This is another masterpiece ad from Hansaplast Condoms. In this, there is a little boy who does all the crazy stuff. He eats sundaes, plays with a snake and gets himself tattooed. Later on, it is revealed that his mom herself allows him to do everything. He knows the perfect time to ask for permission. At night, behind the bedroom door, you can hear his mother screaming, ‘Yes, yes, yes’ that is when he finds it appropriate to ask her for everything that he wants to do. It is an example of perfect timing. Clever boy!

3. Think

No condom, no sex

This ad is a part of the initiative by MTV. In this, a blond girl hooks up with her classmate. But as they are about to have intercourse, she gets up and leaves because the guy refuses to wear a condom.

On questioning as to why she is leaving, she gives the guy a long prepared speech. In her speech, she refers to him as the guy she almost slept with. She tells him that she finds him good looking, smart, charming and moments ago, she wanted to do things with him, which he otherwise finds in ‘dirty’ magazines. Then she quotes, ‘You gotta use a ticket, if you wanna ride the ride’. Thus, saying that he should use a condom always. She concludes by saying that using a ‘layer of latex’ between their ‘hot, sweating, pulsing bodies’ is better than spending the morning/afternoon/nights all alone.

Before leaving, she also thanks him for the pizza. This ad is a perfect example of how a girl is being responsible instead of the guy himself.

4. Balloon Animals

Durex commercial

This is one of the most creative animated ads ever. The commercial was designed for Durex Condoms. The ad has 2 animals, a male and a female, made out of latex rubber. The whole advertisements shows the two animals make out in various positions. Later on, a third animal joins in.

The basic idea is that you can have as much as you want but safe sex is a must. Always use condoms.

5. I want those sweeties

Zazoo commercial

This ad is from Zazoo. It specifically shows the aftermath of not practicing safe sex. A guy, not very old, has a kid. He takes him to super market to buy grocery. The kid puts a pack of sweeties in the cart. The man puts it back indicating that they do not need it. The kid deliberately puts it again and the man does the same thing. After several times, the kid loses his cool and creates pandemonium in front of the crowd. Everybody starts staring at the father and the son.

In the end, the man is helpless and a message appears on the screen saying, ‘Use Condoms’. So if you want to save yourself from nasty kids and unexpected pregnancy then always use condoms.

6. Glow in the dark condoms

Glow in the dark condoms

This ad is specifically for glowing condoms designed by FOUR Seasons condom making company. The screenplay opens up with three campers, who are trying to sleep in their tent when they hear screams from nearby. One man goes out to take a look. He uses glow in dark condom as a flashlight. Following the screams, he ends up at a tent where two girls are scared in the dark. Seeing this man carrying a glow in dark condom, they pull him inside the tent. He screams in turn which scares the other two guys in the end.

This ad involves humor as well as an advertisement for condoms with special properties like glow in dark.

7. Dirty bathroom wall art comes alive

Dirty bathroom wall art comes alive

This is undoubtedly the best condom advertisement ever done by CREATIVITY group. It relates to the daily lives as well. We see a lot of dirty drawing on the walls of common washrooms. In this ad, a male sex organ is trying to get some female body to have sex. But since it is unprotected, all the symbolic ‘ladies’ run away. Later on, a woman sees it and draws a condom over it using her eye pencil. As soon as this penis is protected, all the girls run towards it to make out.

Worst perfume commercials

Here is a list of advertisements that necessitate a ‘pathetic’ award to be given to the director.

‘Unbreakable’ Perfume Ad

Khloe Kardashian, Lamar Odom “Unbreakable”

Khloe Kardashian and Lamar Odom released a unisex fragrance called ‘Unbreakable’ meant to symbolize their relationship. The ad featured the couple behaving rather intimately. In the commercial, Kardashian says, ‘There’s something sexy about a couple sharing a scent’, as she gropes her topless husband. They imagined viewers would construe their actions as being in love but their ‘love’ is hard to take seriously, when they are obviously trying too hard. Viewers repeatedly called their ad the cheesiest they have ever seen. Tacky, cringe worthy and soft core porn rebukes followed.

Lamar comes across as uncomfortable in his bare skin and in his interactions with his wife, Khloe doesn’t act any better, the impression she gives is that of a little girl playing in front of a camera. When she tries to pull off lovey dovey moves like blowing a kiss, it oozes false.

‘Soft yet powerful, strong but sensual’ none of the words are expressed as actions by the two ‘actors’. Moreover, their movements are nothing special to speak of hell they even repeated the whole back hug and head rub action twice in the ad. It is completely lacking in originality and style. Just what else can you expect from a couple? People says the celebs are using their romance and popularity to cash in.

‘Radiance’ Perfume Ad

‘Radiance’ Perfume Ad

A young star is avoiding the paparazzi? so what? The ad starts with the overdone celebrity escaping her own fame. The singer walks briskly until she stumbles upon a fortune teller storefront. She pushes aside the sparkly beaded door. Yes, apparently from all the shiny in the ad from her dress to the bead door, the viewers have to guess that it ties to her ‘Radiance’ perfume, meaning illuminated and sparkly. ‘Do you want me to tell you your future?’ the psychic asks, surprisingly not as mysterious but more model-looking than we would like. But then, everything has to have a glow!

Britney stares into the brilliant globe expressionlessly before getting up while the voiceover says, ‘No thanks. I choose my own destiny.’ Britney then stands on the smoke street and advises the viewer to choose their own destiny. Right, so how does it relate to the perfume? Tag lines have to be catchy and memorable to sell the perfume’s image and pierce its target audience. The ad barely connects to the image of the perfume, whose bottle is pretty. It just delivers a lot of clichés in a poor hackneyed idea. Topped with a meaningless, redundant tagline, the ad falls on its face. The neon fluorescent mist is the only thing connecting to the bottle.

‘Truth Or Dare’ Perfume Ad

‘Truth Or Dare’ Perfume Ad

Madonna has resorted to recycling old music videos to maintain the idea she has a ‘youthful’ image. We see the 53 year old woman rolling around in her underwear on television and making those sexy faces that were once attractive on her younger self. Ewwww! She even touches herself dressed in salacious underwear.

A remixed version of her song ‘Girl Gone Wild’ plays in the background and apparently, Madonna is acting the part quite forgetting that at her age, she can no longer be considered a girl. If seeing an elderly woman in a corset is not enough to gross viewers out, we are blinded by the horrible lighting and editing. Did they get a college dropout to be the director? Grainy black and white images interjected with sporadic white flashes and bad camera movements. Continuous haphazard shots of Madonna in different poses worsened by the double effect that subjects us to twice the horror of old age. And the color goes from black and white to darker and grey. It seems as if they took an old movie before the advent of color and modern technology and used it as a source base. Literally forgetting present day’s audience!

Reb’l Fleur Perfume Ad

Rihanna‘s Reb’l Fleur

Symbolism is a useful story telling tool to create a product’s identity. Sometimes ads tend to go overboard and produce something that feels like a glorified class play. In the case of Rihanna’s Reb’l Fleur Commercial, many fans grinded their teeth in distaste. Some believe the flapping pink feathers on her represents a uterus. Then there are those who believe she is channeling the aura of a flamingo. Either way, the fans shake their heads in wonder as they see their idol prance across the garden of a large estate in a skimpy gown. Then, a mirror stands before her leading to the dark realm. She enters where everything is black. Does she do anything different in her dark persona? Nope, the same supposedly sexy face is carried on to the dark realm, where she likes touching herself and looking into mirrors. Seriously, whoever directed this hated ‘Alice in Wonderland’ is enough to caricaturize the movie. Her eyes are then covered by two different men and since she is obviously not turned on enough by that. She has to rub two different perfume bottles against herself. Subsequently, the entire movie is reversed and Rihanna returns to her little feathery nest. Aside from playing up Rihanna’s good/bad identity crisis, it is supposed to entice fans to the dark side. Well, both sides appear relatively the same including the weird acting so fans do not bite!

‘HEAT’ Perfume Ad

‘HEAT’ Perfume Ad

Beyonce is a sexy seductress with curves that are reminiscent of a Greek Goddess! And in her ad for her new perfume ‘HEAT’, she shows off that salacious side of her, in the entire ad. Her temptress personality is the crux of the ad, the only side Beyonce fans know.

Amorous crimson drapes everything including the mist. A little monotonous, as some might see it. She stands up and begins walking down a hallway, touching herself. Burns a trail on the wall. Yes, she is hot, as if we didn’t understand that from her tantalizing body and seductive walk and sweat kissed cleavage! Dances against the wall, more body caresses. Evidently, she likes ‘appreciating’ her own body or staring in some soft core porn. Dances rather lazily as if the heat is frying her brain, to the song ‘Fever’, a raspy rendition that makes one think of a sore throat. More cleavage show, leggy advert with Beyonce’s dress slipping off, the ad ends with the tagline, ‘Catch the Fever!’. Considering the things it made Beyonce do, fans will shy away from a possible affliction!