Calvin Klein

1. Quiznos Subs’ singing rodents : The singing rodents in this commercial certainly do a great job in getting that awkward look on your face but only a little to promote the subs. This one must top our list!
2. Lamisil : The commercial features an animated fungus who rips off a person’s toenail to get inside and spread the infection followed by the “best part” when the pill rams it down over and over again, while the boring informative speech ruins it further for you!
3. Calvin Klein Jeans : Controversial on multiple levels, this ad features a girl being gang raped by men! Incredible reasons to buy their products! Calvin Klein has always been in the news for releasing controversial commercials and banner ads. This one certainly makes it to number third on our list!
4. 7-up :This advertisement from the 1950s literally encourages the mothers to mix 7 up with milk before feeding it their babies in order to enhance “nutritional values”. Ever seen a brand go desperate beyond imaginations? The campaign was banned soon after its release!
5. McDonalds Double Cheeseburger : The famous tag line - “Double Cheeseburger? I’d hit it” implies a lot more than just what you think. Doesn’t it now?
6. Burger King : Releasing a campaign to promote their burgers in places like Thailand and Greenland at a time when people couldn’t even afford these “luxury meals” had big questions put up against Burger King’s marketing strategies. Perhaps it was a wild publicity stunt, yet a negative one!
7. Virgin Mobile ” Never Stop Talking” : It’s a little difficult to know how the idea of a commercial with a girl blabbing throughout, taking her lips off (literally) with the phone and keeping it on a bench sell phones!
8. Ralph Lauren ad featuring “Philipa Hamilton” : First, Hamilton was considered a little too chubby and then she was fired and then they hired the worst photo editor to finally release the ad!
9. The Volvo - twilight TV commercial : A well known brand volvo teams up with twilight saga to sell the safest cars! The idea will sure be acceptable to the majority leaving the intellectual few to wonder what’s wrong!
10. Boost Mobile’s commercial featuring “Frosty in bed with Mrs. Clause” : Releasing such a society unfriendly advertisement is not supported by even the slightest piece of sanity when it comes to sell mobile connections. Certainly a bad ad finishing the list.

Audi’s new ad campaign calls

1. Analyzing the road and the situations

The industry leading technology in the all new A6 will be specifically engineered in order to analyze the road conditions, to anticipate the situations for the driver, to prepare for the incidents and most importantly, highly enhancing the driver’s experience so as to make the A6 one of the most effective and highly efficient cars in all perspectives on the road in today’s time. With this campaign, Audi will also demonstrate to consumers with all the features of this intelligent car and will also provide the drivers with the various solutions that will not only help our drivers, but also will help to improve the daily driving conditions nationwide.

2. Awareness of the road conditions

The entire data of the road conditions is highly measured, weighted and compiled into the overall Index for the major cities all over America. Various individuals are able to find the RFI for the community and hence one can compare it to that with his friends. Other important features of the Audi A6 include the head up display that helps in projecting the navigation data as a hologram which hovers over the windshield, thereby it allows the driver to see the important driving information in a real time without having to divert his attention from a road.

3. Incorporation of Google Earth

Audi is the first company worldwide for incorporating the Google Earth into its MMI Navigation system, that combines 3 D terrain models with the aerial views and the detailed street network in order to calculate routes seamlessly. The A6 also features a MMI touch pad which helps in recognizing handwriting in multiple languages, it also allows drivers to perform the number of the functions without taking their eyes off the road. It also provides with the factory installed wireless internet, enabling the features for example Audi connect™ that is meant for real time weather, the traffic, a news and live prices of the fuel.

4. Aluminum hybrid construction

An aluminum hybrid construction of the A6 drastically have reduced the vehicle’s weight, have improved the handling and also have allowed for the less consumption of the fuel. Exclusive to Audi, the A6 also consists of a main feature of the Drive and Select system, which thereby provides the advanced control of a vehicle’s adaptive suspension, dynamic steering, transmission shift characteristics and an excellent engine response.

Smart Tips for smart advertising

1. Choice of media

Today we have many options as we look for media to advertise our product, in the shadow of print media, electronic media, as well as the outdoor media. In case of outdoor media, it needs clear visibility from the consumer viewpoint so that it can be available to larger masses of people. Pop media and digital media are the top of options nowadays. There are many magazines and newspaper which offer great discount for ads.

2. Time of release

Time is a very important factor for an ad campaigns. One should make sure to release advertisement across all media consequently, and just before the right season of demand. Advertising campaigns can be launched to promote new things. So, if we release on right time, it affects the popularity of the ad campaign.

3. Use of social networking sites

In the modern times, networking sites like Facebook, Twitter, LinkedIn are very popular among people. The advantage for a successful ad campaigns are these sites playing important role to promote the product. These sites get millions of clicks every day, so a well placed advertisement is subject to more attention.

4. Mobile advertising

Mobile advertising includes greater benefits as it offers high exposure. We can send bulk messages instantly targeting huge masses of people at a short time, and covering much bigger territory than any other media.

Enabling such aids to your advertising campaign can not only increase your sales and market size but also effectively endure the organization’s stability and reputation as a well known and effective brand.

Pay per click advertising is the easiest way to generate traffic for a website. Using Google AdWords pay per click scheme, it is much easier and profitable. Google is the largest popular search engine in the web world and that’s why maximum people want to base their website here. Google AdWords is the most effective pay per click advertising tool for the success of the small business. If you promote your website here, then it will definitely catch the attention of the billions of eye balls regularly. Some main advantages of Google AdWords are stated below:-

No minimum Buy:- Google AdWords allow you to spend the amount of your choice on the advertisement. It has no minimum limit that you must to spend to get the facility. Even you can test a trial run also.

Very easy and first creation of the Ad:- In Google Adwords, it is very easy to create an Ad. If you have the account in Google, then you can easily create it by just logging into the account.

Immediate Implementation:- After creating the Ad, immediate implementation of it is happened. It is my experience. So you can also try it.

Pay for the Click:- AdWords pay for per click on the advertisement also. And this is the most important part that can make a website more popular. In this story, I will make it clear that how it happens.

In PPC, you only pay when a customer clicks on your ad and visit your website. That means when traffic is generated for your website. Ads may be placed on the SERP according to the targeted keywords. How much you are paying for a click depends on basically the bidding value of a keyword. But in AdWords, it depends on the quality score. Higher the “quality Score”, greater is the chance for your Ad for being top listed. Actually, Google AdWords makes the PPC advertising process very easy to manage. Because here you can choose your potential keyword and can write an Ad of your preference by using that keyword. After that you can place your bid for the targeted keyword and also can set the daily maximum for the bidding. Even you can also decide that whether the Ad will appear on the Google’s search page only or it will take place in other websites also. These particular websites, which will represent your Ad on their page can also be chosen by you. In one words, total managing of the advertisement can be controlled by you.

Other than these, there are some more factors that can also be used to determine the Ad ranking in a page. It is possible to determine the highest or lowest position of the Google AdWords Advertisement. This position preference affects the popularity of the Ad and indirectly the traffic which is generated by PPC. Using Google AdWord, you can also set the limit of clicks on your Ad that you are expecting daily. This is also done to control the campaigning cost of the advertisement. Pausing or stopping a pay per click campaign is also very fast and easy. Google AdWords also provide online tutorials before you go for any PPC package. This Tutorial is so easy that you will easily understand the facts about the PPC advertising.

Using Google AdWords tool, pay per click advertisement can be managed easily and also Quality score of the Ad can be increased. As a result, due to the increase in the web traffic, the website will appear in the priority list of the search engine and this will help to enhance the business possibility due to the increased publicity. This tool is really a great learning experience. Even you can also change the targeted keyword by experiencing it, if it does not work for your business. Moreover, PPC is the most important part of your internet marketing and especially for the search engine marketing strategy. So, it is necessary to boost up the business opportunity by pay per click, which is mostly and easily possible by this Google AdWords I hope.

You are about to witness some of these rejected commercials which either embed the product in between the two long ways or reflect some taboo practices in the process of coitus.

gucci

1.Gucci Banned Ad

A model Carmen Kass with her knickers pulled down showing off her pubic forming a G which marked the brand name Gucci. The image shows young woman in a way which is extremely abusive and harmful to society. Many remarked that such derogatory imagery should not be appearing in mainstream adverts.

2.Skittles Banned Commercial

Skittles Newlyweds

This Skittles Ad was sexual explicit, strangely capturing commercial which seems pretty much like candy porn. They proposed to release a commercial with married couple engaging in sexual activity. The Ad shows the man pulling out his member after intercourse and instead of semen ejects the Skittles on her woman. Skittles justified it believing the couple was married.

3.Guinness Banned Ad

Guinness share one with a friend

The oldest and most valued beer companies Guinness was positive, knowing its reputation, that it won’t hurt much to take an extremely gamey step of launching an extremely raunchy commercial. The commercial regresses to implications that it encourages sharing of beer, depicting how far two or more friends can go when it comes to sharing. The ad shows a woman in sexual activity, used as the coaster, with three individuals, all of them sharing the same beer.

Department of Health

4.Department Of Health-UK

An anti-smoking TV advertisement launched by the Department of Health of UK features a man addicted of smoking being dragged by a fish hook piercing his cheek was banned by the advertising watchdog. The ad was to remonstrate the man as a fish, being dragged to death which was exemplified by smoking. The ad on men feeding their addiction drew 774 complaints to the Advertising Standards Authority. Complaints referred to the ad as offensive, frightening and distressing particularly to children.

Diesel

5.Diesel Banned Ad

The Ad campaign which won at the Cannes advertising festival was banned by the UK ad watchdog for being depreciatory and encouraging asocial behavior. The campaign featured a number of ads including a girl at top of ladder and lifting her top to reveal her breasts at a CCTV camera, while another having a woman holding open her bikini bottoms and taking a picture of her under regions.

GERMAN BLOWJOB

6.Sprite Banned Ad

Sprite commercial, which must have been anticipated by the marketing agency, would be banned and go viral. The advertise features a nude woman performing oral sex on a man. When the man is about to ejaculate she stops and considers she is ready for the sprite. Reaching the climax the bottle is shown spewing the foam filled liquid onto the woman’s face.

Breast Cancer

7.Breast Cancer Rejected Ad

The Breast Cancer awareness campaign proved to be too much dismaying and disturbing for Advertising Authority and advertising space runners. They anticipated that the depiction of the mastectomy scars would not be well responded by the public and would be shocking.

A successful ad contains five major parts:

1. Headline: The headline is that part of the copy which grabs all the attention in a matter of seconds. Containing just a few words of text, a headline needs to be direct and to the point. A lot of interest has to be captured with just a headline in order to create the impact as the audience must feel the connection immediately.

2. Sub headline: Appearing directly beneath the main headline, a sub headline is a text which provides the reader with more information that he is left wanting after reading the headline. The subhead highlights features of the product and outlines the reason as to why the consumer should look into the ad further.

3. Bodycopy: Aimed at stimulating the desire of purchase, the bodycopy provides in depth information about the product and also provide facts & figures to substantiate their claims.

4. Images: Advertisements use visual images to back their texts and to grab the reader’s immediate attention. Images can be used in the form of photographs, graphics, hand drawn illustrations etc. depending on the requirement of the client. In most ads, the company’s logo is highlighted.

5. Call to action: In what can spark the decision to purchase, the close of an ad should be equally stimulating as the start. This part instills a sense of urgency. It should ideally provide instructions to the reader as to what needs to be done in order to purchase the advertised item.

There those who seek to build a career in this line, dream of writing and packaging their own full fledged television commercials.

The challenge for budding copywriters is to know how to ‘visually write for an audio’. The message that needs to be delivered can range from simple to complicated or from boring to the most happening. What the copywriter, here ,needs to understand is that irrespective of the mood, the type and the content of their commercial; their copy needs to be original and should capture the imagination of several others.

Though writing such audio-visual scripts is a challenging job, a lot of excitement too tags along with this. One catchy tagline may make all the difference to the image of the brand and its portfolio.

As far as television commercials go, a copywriter needs to work mostly with video lengths of ten, thirty and sixty seconds. For other forms of audio-visual media, the writer needs to be substantially equipped to write varying lengths.

Irrespective of the nature of the project, a script is written in two column format — one for video and one for the audio cues. For every scene, a corresponding video and audio cue is written in detail.

Since this medium gives a copywriter enough room to explore his/her creativity, there are no restrictions on what is written over different images and scenes. What matters is that the script is effective enough to sell something.

A copywriter needs to score over the visuals to ensure that the message is sent across without using tough words. He/she needs to keep in mind that pictures and images which showcase expressions will work better with the audience than describing the emotion through words.

The message communicated must captivate the viewer in a matter of seconds because of the low retaining capacity the average human brain has. If your television commercial depends on a lot of the visual impact, then the words need to be kept at its minimum. Similarly, if your advertisement wants to convey a strong wordy message, then the images used should be simple and clean.

The interest level that you can generate through your copy is the key to the success of the commercial. Only if your audio and video compliment each other perfectly, will the customer recall all or at least bits of the advertisement.

An effective copy for the audio-visual medium would highlight the best features and benefits of the product. Though the audio -visual medium has an upper hand over print advertising, a copywriter can at times have his work cutout. But that is where the talent comes into play! Isn’t it?

The basic difference between advertising and PR is that the former is paid for and the latter comes free. This might entice you to believe that since advertising is paid for it may be a more effective way of sending your message across but that is not entirely true.

Advertising as a process begins with the client creating a objective brief and then holding a pitch where all the interested advertising and media agencies come and present their work on how they can add value to the campaign. Once the entire process of short listing the best suited agency is done the brief as handed over to the agency and the work begins. The advertising agencies work in two directions one is the creative side that develops the AD copy for the campaign while the planning side allocates budgets and works out the best rates for each media while maximizing the reach and frequency of the ad.

The basic media used in advertising campaigns are television, print, newspapers, radio and outdoor. Each one has its own unique qualities and can be used to reach out to a different set of audiences. The Budgets for each one has to be allocated carefully and needs expert guidance to get optimized results.

The main disadvantage of advertising is that people don’t tend to believe you easily since they feel that you are promoting your own product. More over the excessive amount of clutter in media options available leaves little scope for your product to stand out and be observed.

PR on the other hand is absolutely free. It is basically a third party endorsement of your product and hence has the ability to create more impact. However it comes with its own set of challenges since you cannot control it and sometimes may even work against you.

Choosing social media for advertising can prove an asset for your company. A study reveals that there has been an increase of 82% in the internet activities over the last year, with every user spending more than five and half hours on the internet daily. A majority of them spend their time on social networking sites for the purpose of entertainment, but big giants like Facebook have capitalized it to their benefits.

Social media advertising

Commercializing through social media can increase your traffic which in turn can boost up your advertising campaign. Let’s have a look at the points we must take care of for making an ad campaign highly successful.

1. Simple execution

Starting off with a campaign you should be clear and straight forward. Your tag lines should be to the point; you should not include lines or pictures that will confuse the consumers.

2. Be fresh with your ideas.

We live in a technetronic era, where people wake and sleep with technology around them. The technical growth today is not a linear one but is increasing exponentially. Do not fall back in this department; be innovative, brush up with the advancements in the market. Try to include them in your campaigns but do not make the whole scenario complex.

3. Understand the market and your audience

Understanding the market is a key step to promote your products, in a way productive too. For example do not advertise on You tube just because it is a social media, your product should sync with the services given by YouTube.

In the similar way you have to sort out the audience as well, look out for certain social media platforms which acquire your interested audience. Target those media groups for quality results.

4. Sort out the top guns

For better social media coverage you should focus on the sites that give a wide and diverse exposure. This may include few social networking sites such as:

Facebook: This fact cannot be neglected that there are more than 500 million active users on Facebook. With such a wide audience, chances of getting noticed increases exceedingly.

You tube: The current You tube online video budget is 5 millions, targeting to age groups between 18-32. Which is only going to increase in the years to come.

LinkedIn: The best B to B networking site available with 90 million users; you don’t want to miss such a large audience on any day.

Some other social networking giants may include Blogs, Twitter, and Google+. You can research through all of them and see which one suits the best.

5. Mark your presence

To acquire maximum profits, it is highly advisable to include yourself in one of the social media sites. You can use this as a tool to interact with your audience, listen to their queries and then improve your services. Interact with them on regular basis.

Tips

Although there are no homemade methods or any books to teach you this, but some basic points you should follow, because at the end of the day losing a good copywriter just because you were giving far less than others in the market can hurt you a lot.

1. Pricing should synchronize with the project

You should put forward the length and duration of the project before hiring copy writers or graphic designers, the pricing of the project should be set in accordance with this. If the duration of the project is long, you should be paying more than a small scaled one. Put your terms and condition before hand and don’t violate them.

2. Research the market

Setting the fees can be made easier by researching the market, explore in and around as to observe how others are setting their prices. You can keep a close eye on their terms and conditions as well, but don’t copy their style or violate any terms.

Remember you are a starter and their terms may not suit you.

3. Reasonable rates

Starting off most of the freelancers start with a lower rate than in the market, which comes in handy but don’t get too low as it may question your quality.

On the other hand if you think your services are good enough you can exceed a little but not enough to raise the eyebrows of your clients. And if you are in the business for a long run you can afford a price which is less than your competitors, it will give you a slight edge. You can increase the price afterward but it should not be done frequently, leave a reasonable gap between; say once or twice a year.

Rules

You should always keep track of your expenses and profits of a project before deciding the rates. You should not be paying from your pocket more and end up in a loss. Profit is the heart and soul of every business.

Things to watch out for

Before hiring any copywriter or graphic designer, study their bio data carefully. An experienced client may demand more than an inexperienced one. Respect their experience, because it matters a lot in the field of advertisement. As a new comer, you may not be able to negotiate this away. You may have to fluctuate the prices in the start but with time, you can fix a price that will suit everyone.