Toronto Freelance Business Writer | Adrian Blake

Why cold calling isn’t bungee jumping

Adrian Blake — Wed, 16 May 2012 03:49:40 +0000

Fearful of cold calling? Let me play devil’s advocate here and ask you this: if you had to choose between cold calling and bungee jumping, which one would you pick? For me, calling a business prospect doesn’t come anywhere close to jumping headfirst from a platform 160 feet up (average height), tied to an elastic [...]

Promoting your business the Rube Goldberg way

Adrian Blake — Sat, 07 Apr 2012 17:55:57 +0000

For a (quick) lesson in creative promotion, watch this viral video from Toronto-based 2D Photography. You’ll be amazed and amused.

How to create a successful business blog

Adrian Blake — Fri, 06 Jan 2012 03:23:52 +0000

There’s alot of conversation going on in the blogosphere about business. Research shows that about 40% of all blogs are business blogs. They’re created by entrepreneurs, brand followers, and companies. Want to know how you can create a successful business blog? Follow these seven blogging tips from Eastman Kodak social media manager Jennifer Cisney from [...]

Hiring a freelance writer? Know the answers to these questions.

Adrian Blake — Mon, 28 Nov 2011 18:56:18 +0000

So you’ve decided to hire a freelance writer to handle your next project. Great! What’s next? Do you have all the facts about your proposed project? To be better prepared before discussing it with a writer, here’s a handy checklist of 10 basic questions you may be asked. What kind of writing project is it? [...]