Ads I Like

Lego: For adults

2009-01-18T09:45:00.000-08:00

Advertising Agency: DDB Hamburg, Germany

Please note that this is a fake campaign.

Gazeta Mercantil: The real value of money

2008-09-04T14:47:00.000-07:00

Gazeta Mercantil is a financial newspaper in Brazil like The Financial Times or the Wall Street Journal. It’s subscription based and in a country where illiteracy levels are at 30% a newspaper like this talks to just below 5% of the population. The brief was to devise a communication to increase and maintain subscription, which creatives Roberto Fernandez, Pedro Izique, Mario D’Andrea and Gustavo Gusmao approached with 2 thoughts. First that any piece of communication should respect its audience and second, that the best way to talk to people about money is with money. Take a closer look at the prints, a vital move because what looks like a euro or a yen or a dollar at first glance tells the in depth history and culture of that bank note at second, and with incredible detail. Well done to everyone involved, especially Pedro, the art director who didn’t sleep for 2 months and who with the rest of the team seized this as an opportunity to execute something prickly and iconic.

Agency: JWT, São Paulo
Illustrator: Pedro Izique
Executive Creative Director: Mario D'Andrea
Creative Director: Mario D'Andrea & Roberto Fernandez
Art Director: Pedro Izique
Copywriter: Gustavo Gusmão

via thegoodstuff

Secrets From Your Sister bra fitting specialists: Measurements

2008-07-27T02:13:00.000-07:00

Advertising Agency: Juniper Park, Toronto, Canada
Creative Directors: Alan Madill, Terry Drummond
Art Directors: Jeff Cheung, Noreel Asuro
Copywriters: Andrew Chisholm, Heather Hnatiuk
Illustrator: Sarah J. Coleman
Photographer: Todd Mclellan

Intralot: Luck Factory

2008-07-13T05:53:00.000-07:00

Client: Intralot
Agency: George Patterson Y&R
Executive Creative Director: Ben Coulson
Art Director: Chris Northam
Copywriter: Simon Bagnasco
Agency Producer: Romanca Jasinski
Director: Jim Hosking
Production Company: Revolver
Executive Producer: Michael Ritchie
Producer: Georgina Wilson
Director of Photography: Mandy Walker
Editor: Bernard Garry

Orange: Spot the Bull

2008-05-29T02:34:00.000-07:00

To celebrate Orange's tenth year sponsoring the U.K.'s massive outdoor Glastonbury Festival, which takes place June 27-29, Poke, London has brought back its strategic "Spot the Bull" game that lets lucky contestants each win a pair of tickets to the event.

With over 150 tickets up for grabs, players are asked daily until June 13th to pick a number on a gridded pasture where this year's model, Winston, roams. If he's on that number at the appropriate time, the tickets are yours. Contestants have until 2pm U.K. time to play, and the number is drawn at 3pm.

A GPS tracks Winston's every move throughout the day like last year, and an interface lets users use zoom control to scour the bull's stomping grounds. This year, though, Poke's upgraded: you can get multiple camera views and invite up to three friends to play with you to increase the chances to win. If a friend picks the right number, all members of the group win a pair.

Client: Orange
Agency: Poke
Creative Director: Iain Tait, Dave Birss
Lead Designer: Dom Goodrum
Designer: Vasco Alva
Lead Producer: Kester Bright
Project Manager: Chris Rollings
Interaction Designer: Andrew Zolty
Technical Lead: Andrew Knott
Coder: Marc Rice, Mike Trowber
Machines: Igor Clark
Copywriter: David Newby
(via creativity-online.com)

Orange: Rewind City

2008-05-29T02:08:00.000-07:00

Client: Orange
Agency: Publicis Conseil
Executive Creative Director: Olivier Altmann
Copywriter: Olivier Camensuli
Art Director: Frédéric Royer
Director: Ringan Ledwidge

What type are you: JWT Dubai

2008-05-04T08:07:00.000-07:00

Developed by JWT Dubai, www.whattypeareyou.ae is dedicated to us; all mortals for who work has become more important than life. Still in the teasing phase, a lot of buzz is already moving around, and the brand is not clear yet. But from the website type and sophistication, our doubt goes for the global ones.
The same campaign is linked to a group on Facebook called What Type Are You? and a channel on YouTube called AnonymousWorkaholics.

Agency: JWT Dubai
Copywriter: D V Hari Krishna
Art Director: Kedar Damle
Account Management: Ebaa El Tamami

Amnesty International: Portraits

2008-04-29T02:39:00.000-07:00

Agency: TBWA\Boulogne-Billancourt, Paris, France
Creative Director: Erik Vervroegen
Art Directors: Jessica Gérard-Huet & Marianne Fonferrier

Dubai Lynx'08 Awards: Media Grand Prix

2008-04-29T02:27:00.000-07:00

Vodafone Egypt promoting responsible practices, introducing a "road safety campaign" encouraging truck drivers to wear headset if they needed to use their mobiles on the road. Knowing the psyche of the target ( drivers) the last thing wanted to do is preach; the communication needs to appear home grown and extremely appealing.
Using an Egyptian insight (writing on back of cars) as a creative medium, where we would inscribe sentences with the same tone of voice using their own language encouraging drivers to wear the car kit headset.
The First edition of 10,000 printed messages to sustain the whole summer season, ran out in the first 10 days. Moreover As we printed the second edition, the truck drivers started to make their own version of the messages.

Agency: JWT Cairo
Creative director: Fady Chamaa
Copywriter: Dina Elhawary
Art Directors: Moheb Philopos, Yasser Kotb, Ahmed Abdullah
Production: BonusTP Cairo

FHM Men's Magazine: Cut Out

2008-04-29T01:50:00.000-07:00

Agency: Ogilvy & Mather Singapore
Executive Creative Director: Todd McCracken
Copywriters: Troy Lim & Serene Loong
Art Directors: Ashidiq Ghazali, Eric Yeo, Adrian Chan & Andrew Goh
Photographers: Jimmy Fok & Jeff Chen

Pangea Day

2008-04-09T03:37:00.000-07:00

Pangea Day was created in 2006 when documentary filmmaker Jehane Noujaim won the TED Prize. Jehane wished to use film to bring the world together. May 10, 2008 will be the first Pangea Day event.

On May 10, 2008 Cairo, Kigali, London, Los Angeles, Mumbai, and Rio de Janeiro will be linked to produce a 4-hour program of films, music and speakers. The program will be broadcast live at the same time across the world. According to the festival organizers, "Pangea Day plans to use the power of film to bring the world a little closer together."

One of Pangea Day's goals is to change the way we think about other countries. What would you think of Kenyans singing the Indian national anthem? Australians singing the Lebanese national anthem? Japanese singing the Turkish national anthem? French people singing the US anthem?

Client: Pangea Day
Agency: Johannes Leonardo
Creative Manager: Ferdinando Verderi
Agency Producer: Matthew Matthingly
Designer: Katie Potochney
Artist: Mariano Favetto
Production Company: Blue Sky Film
Director: Bob Nyanja
Director of Photography: Martin Munyua
Producer: Marion Zvan,
Jim Shamoon
Editor: Philip Murugi

Playboy: Reading

2008-03-24T12:08:00.001-07:00

AGENCY: Philipp und Keuntje, Hamburg, Germany
CREATIVE DIRECTOR: Holger Lindhardt
ART DIRECTOR: Oliver Brkitsch
COPYWRITER: Heiko Notter

Sony: Micro Vault

2008-03-04T01:38:00.000-08:00

Advertising Agency: Promoseven, Dubai, UAE
Creative Director / Copywriter: Ali Ali
Art Director: George Azmy
Illustrator/3D: Furia

Paso de los Toros : Kisses

2008-03-02T04:02:00.000-08:00

Advertising Agency: BBDO Argentina, Buenos Aires, Argentina
Creative Directors: Rodrigo Grau, Ramiro Rodríguez Cohen, A.Travieso and Vecino
Copywriter: Joaquín Espagnol
Art director: Miguel Usandivaras
Agency producers: Verónica Zeta, Carlos Cavaciocchi
Production Company: Awards Cine
Director: Felipe Gómez Aparicio, “Pancho” Varone, Nico and Martin
Producer: Fernando “Rambo” Damiano
Editor: Federico Peretti
Music: CCCI / “Lost in your eyes”
Post production Company: Awards Post

Che Magazine Continues

2008-02-22T13:34:00.000-08:00

Without fear of American political correctness or the nation's apparent refusal to accept men are, in fact, sexually attracted to women, we are thankful to have Che Magazine's continuing campaign which gleefully and without apology offers up women as objects of desire to increase circulation. Oh there's a joke in there somewhere but we're gonna leave that to you.

Created by Antwerp's Duval Guillaume, the ad envisions the ideal desk calendar for the man trudging, wearily, through his day when he'd rather be tossing everything off his desk and throwing that hottie down on it for some intense mid-afternoon tension relief. Come on, you know it's true. Just admit it.

via adrants

YOBA Erotic Toys

2008-02-21T16:39:00.000-08:00

Advertising Agency: Australie, France
Creative Directors: Claire Ravut, Stéphane Renaudat
Art Directors: Jean-Philippe Ridon, Frederic Debruycker
Copywriters: Jean-Philippe Ridon, Frederic Debruycker
Photographer: Jean-Noël Leblanc-Bontemps
Published: December 2007

Unscrew America

2008-02-21T15:44:00.000-08:00

It takes a bulb. That's the thinking behind GSD&M Idea City's fanciful campaign that recently launched to promote the new environmental organization Unscrew America. GSD&M is also a co-founder of UA, which is the brainchild of Lesley Chilcott—producer of An Inconvenient Truth (and, Creativity's Green Columnist). The organization encourages consumers to switch out their standard light bulbs for energy efficient CFLs or LEDs. "One of the things that I learned as a producer on An Inconvenient Truth is that there are so many people out there that are concerned about global warming but they're not sure where to start, and some don't realize how both their small actions and large actions could make a difference," Chilcott says. "Changing some light bulbs isn't a really huge investment, nor does it take a lot of time. Yet if every person just replaced five incandescent light bulbs with CFLs, it will have the same effect as taking 4 million cars off the road."

The quirky campaign includes print work featuring silly mutant characters , TV spots—including one starring former Mr. Pee-Wee Herman, Paul Reubens—and whimsically illustrated banners ads and website that make learning about light bulbs more exciting than Saturday morning cartoons."The creative work is ridiculously fun and fits with our theme that ridiculously good things could start to happen if we all change our bulbs," Chilcott explains. But it won't stop there. Another major effort of the movement is already underway in Austin, Texas. Under an initiative approved by mayor Will Wynn, Austin has become a test city for energy efficient lighting. "We're starting out with light bulbs in year one, then we will try to figure out how to Unscrew everything else," Chilcott says.

via creativity-online

Sexy: Simon Perele

2008-02-21T14:49:00.000-08:00

Advertising Agency: Liwa Advertising LLC, Dubai, UAE
Creative Directors: Vijay Kumar, Suhas Rege
Art Director / Illustrator: Pradeep Chavan
Copywriter: Vijay Kumar
Other additional credits: Sagar Rege

Sony: In-Car DVD

2008-02-19T03:35:00.000-08:00

Agency: FP7 - Dubai
Creative director: Ali Ali
Art director: Maged Nassar, Ali Ali
copywriter: Maged Nassar, Ali Ali
photographer: Jaime Mandelbaum
Post/retouch: FURIA

Volkswagen: Golf R32

2008-02-18T01:44:00.000-08:00

Agency: DDB Stockholm, Sweden
Creative Director: Johan Holmström
Art Directors: Viktor Arve, Ted Harry Mellström & Simon Higby
Copywriter: Martin Lundgren
Model Maker: Nico Knudsen

Balls: Men’s Underwear

2008-02-18T01:29:00.000-08:00

Agency: glow, Berlin
Creative Director: Johannes Krempl
Art Director: Ina Rüdiger
Illustrator: Hanns Otto

Havaianas: Flower Beds

2008-02-18T01:24:00.000-08:00

In an effort to push Havaianas' floral-print flip-flops, flower-bed installations were planted in locations where they were sold. They also served to remind people of Havaianas' unique aesthetic of color, design, and the brand's connection to nature and the outdoors.

Agency: BBDO New York, USA
Chief Creative Officers: David Lubars & Bill Bruce
Creative Director/Art Director: James Clunie
Art Producer/Buyer: Jd Michaels

Kit Kat: www.breakultime-kitkat.fr

2008-02-18T01:21:00.000-08:00

Agency: JWT Paris, France
Creative Directors: Ghislain de Villoutreys, Olivier Courtemanche & Xavier Beauregard
Art Director: Xavier Beauregard
Copywriter: Hadi Hassan
Assistant Art Director: Yan-Gaël Cobigo
TV Producer: Elisabeth Boitte
Producer: Akama
Production company: Wanda
Music: Xavier Berthelot

Virgin Mobile: Let's Have Text

2008-02-17T05:53:00.001-08:00

The texting craze continues thanks to McKinney's online campaign for Virgin Mobile, which gives thumb-wielding visitors a chance to work with a number of "trained professionals" to hone their promiscuous texting skills. Laced with more innuendo than a late-night 976 commercial, the site (which coincides with TV spots) lets one interact with naughty characters including the Secretary, the Fireman, the Cowboy and even a Sexbot, who are all promoting the art of "protected text." As smooth sax swirls in the background, visitors can practice their texting skills via live IM sessions with the characters or share with friends all in the name of promoting Virgin's texting-friendly Wild Card service plan and others.

Ford: 9 Airbags: Ambient

2008-02-17T05:38:00.000-08:00

Client: Ford Britan
Agency: Ogilvy & Mather, London
Executive Creative Director: Malcolm Poynton
Creative Director: Andy Dibb
Art Director: Steve Carlin,
Andy Wyton
Copywriter: Jason Mendes
Typographer: Dave Robinson
Account Director: Justin Cox
Production Company: The Hub