Inside Adsense Info

Google partnered with Sony Music Entertainment at Google I / O 2013

fashionbest22@gmail.com (adsenseco.blogspot.com) — Wed, 15 May 2013 10:04:51 PDT

If you expect a new product from Google is highly likely you will be disappointed in this event Google will focus on its services. According to The Verge electronics, Google has reached an agreement with Universal Music Group, Warner Music Group and Sony Music Entertainment's online music service his.

Google's new service will be a direct competitor to Spotify, a service that provides on-demand songs to device users with a fee charged per month. This new service will be completely separate from Youtube, the video sharing website in the world's largest new Google also offers a number of channels required to pay fees. For those who are hoping to use this service for free with a few ads inserted as part of the Google multi engines should probably forget this idea, although not announced, but according to the New York Times, google will not give any free package does. As expected, you will lose about $ 10 a month for players registered with Google.

Spotify for multi-platform service is its highly successful

A new product or upgrade the Android operating system will probably be more useful to users in Vietnam. One such service Google will definitely not have land to live in our home, when a series of online music sharing site in circulation are updated frequently, even separate mobile version also be released on Google's Play.

Source: macrumors.com; engadget.com

How much would you pay to know about your future?

fashionbest22@gmail.com (adsenseco.blogspot.com) — Tue, 14 May 2013 01:29:30 PDT

Does how much money you will pay for your future through? More importantly, if you see the future then you have to know the leverage advantage of it or not? Or are you looking to work in and the opportunity never came?

- Which is the sale of shares

- Real Estate Business

- Or take every opportunity to win, but then can not?

Wonder how many more opportunities will come your way? This opportunity would be the end of your note.

Each passing decade the emergence of large events. In the 70s of the previous century as a microwave, a VCR 80 years, 90 years as a computer. The chances of winning in the 80s became millionaires. The chances of winning in the 90s have become billionaires. What things do you think will happen in the next few years? When you see the future and how you have?

You will have 4 choices:

- Do doctors

- Do manufacturers

- Do retailers

An online affiliate business (Affiliate Marketing Online)

How cardiologist Dr, nerves, esthetician or cure mad style will definitely make time to get more money in the coming years. If you can afford private clinics open, if you can excel in all aspects compared to the state hospital. If you work in the motto "time is money".

Monday you do a Manufacturer's great career. If you have millions of dollars to invest in infrastructure, research methods, and transportation to and profit.

But retail is definitely a great opportunity. If you can sign a contract Distributors (distributor) Franchise (franchise). Working 7 days 1 week. Lo and advertising hoarding goods and personnel issues.

And finally as a Business Affiliate (Affiliate Business). This is probably a great choice for you to win!

In the past 3 decades the most money doing often interested in "Finding better distribution channels" rather than the production of goods concerned.

People like Jeff Bezos of Amazon.com father or father Prierre Omidyar Ebay.com all of them have a common feature that has been a distributor of business associates. In addition to finding the best delivery way they make sure consumers know that they are the new billionaires of the 21st century. Who earns more money from the business link. To bring people to new products and new distribution channels. They call this the business as fast as the speed of thought: much better products, better distribution, better opportunities. Why is that? For 1.5 billion people in the world are using the Internet and there is no way to stop them is (This number is always 20-25% growth per year).

They want to look for information, looking to buy the product better, cheaper and more convenient ... It is important that they are willing to buy anything that suit their purpose. Over the next year consumers will spend more money to purchase services on the internet. From about 500 billion dollars per year today will reach the one trillion dollars annually.

Are you ready? When I read this to mean that you have been connected to an opportunity, an affiliate business model (Affiliate Business) services on the internet. "It has been proved and confirmed success". A model that you can work at home, overtime, need very little investment, no staff, and no matter that you have a headache as the traditional business model. An online business programs take advantage of the spare time you can give a few million to hundreds of millions every month.

Imagine Bill Gates in 1982 began looking for investors. He has to get that "There will be an explosion of personal computers." 1994 or Jeff Bezos started Amazon started, first touch internet he saw its future - something that most people do not realize. "We do not bet with internet but believe in it."

So what did you think of what you will about this opportunity? Please note that Jeff Bezos Amazon never build until 37 years old to 41 years old he became a billionaire. And you will say?

Only one thing is for sure if you have read here. You can not say you do not know. When later the child or grandchildren ask you about a great opportunity in early 2010, but we will answer you like? You will say to them, you will explain to them how you have to seize the opportunity and profit from it. Or are you going to justify the fact that you have missed opportunities like?.

The example above is real, the trend is real, is real time. How many more opportunities will come your way? Whatever you're doing to it and just do not miss this opportunity.

So what is this opportunity? And how you can understand and embrace them?

A business that can work at home (home business), take advantage of idle time. Most important is that you do not have to invest too much money, space, or personnel management processes to start this business.

You've heard somewhere about online business, internet business or not? (Ok) Does that mean that you've heard somewhere on television, newspapers or the Internet, right? (Ok)

Bill Gates has stressed that: "From 2015 onwards if you do business on the internet then it is better you do not do business anymore."

To learn more about this business and we go back in time to learn a little about the formation and development professions Online Business is like?

In mid-1991 when the first World Wide Web (www) is introduced for the purpose of information sharing connections between computers with different birth marked a turning point in the history of websites. Basically the website in the first period is simply the path to access the data.

2nd Period marked a milestone in its inception "web browser" (1993) and the html language communication upgraded website, also known as web 1.0. This period witnessed a strong growth of the website (closed) of the Associated Press - the publisher (Publiser), companies, organizations and units ... In order to reach out to readers and visitors goods more efficiently. It is believed more than a means of sharing information.

3rd period is considered as a revolution in the online world. Web 2.0 is the new generation of rapid change, not only in technology platforms that use both modes of use. Forming social environment "virtual" and are shaping eCommerce platform. Continue the web 3.0 world smarter launched most recently.

Since the advent of the internet in 1990 after more than two decades, today we have nearly 28 billion web pages on the internet 4 times the world's population. 1.6 billion people use the internet. Particularly in Vietnam, only this number to more than 40 million internet users account for half the population of Vietnam.

"It is a golden opportunity for people to capture and act"

In the early years of the 3rd period eCommerce gradually shaped. Now businesses and organizations ... to reach more customers simply purchase the right to advertise on the website of the media (newspaper online) or the website has a large audience. Buy a banner (banners) depending on size, location and time that advertisers pay the appropriate amount. Form known as Online Marketing (advertising) passive (display only). However, this method only exists in Vietnam for both without cost effectiveness.

When the business needs of the larger, more open business models-to provide practical advertising and direct interaction with customers. So the next trend of online marketing more effective nature is called: Affiliate marketing (affiliate marketing). This method does not simply promote their products or services for which there are many other webstie commission (profit discount) through traffic, sales from major publishers (publiser ). Marketing links with other traditional advertising methods, thanks to the only payment based on the effectiveness of advertising that does not depend on the location, duration and frequency of exposure.

This period was also the era of social networking sites (facebook, Twistter ...) and blog sites offer personal form as: blogger, Wordpress ...

Affiliate Marketing (Affiliate Marketing) is known since 1996 when the first commission for the Amazon affiliate program. Affiliate Marketing including:

- Advertisers (advertisers) are companies or individuals wishing to advertising for your products and services.

- Publiser (the publisher) is the independent body promoting your products or services and receiving commissions from advertiser advertiser.

- Affiliate network (network links) shared role between Advertisers and Publishers. Affiliate network providing technical platforms, channel promotion, banner, to monitor, manage, and customer care systems for the commission members.

This time the company has launched a resounding success and is well-known around the world as:

- Clickbank

- Worrior plus

- Commertion Junction

- Amazon

- Google

The main advantages of internet Vietnamese people have found ways of advertising and distribution channels Traditional smarter. Many people have come up rich opportunities to spend less time and more money. They say "when we have not witnessed the success of so many people so quickly." To be successful in traditional business fields before we have spent a lot of time, effort and money. But today with the internet potential we just spent one tenth the effort can achieve success quickly.

In the top 100 billionaires in 2012 dollars up to two thirds of whom are active in the field of digital technology and the internet.

So far business on the internet is not just for companies or individuals that. Now, thanks to the simple ways of doing business and the more advanced you can make money sitting at home, regardless of who you are (from students, office workers, housewives ...) as long as there little spare time that can participate and make money on the internet through the affiliate business model.

A job that can give you a few thousand dollars to hundreds of millions of dollars every month.

So unless you still hesitate for?

Adsense officially support the Vietnamese website

fashionbest22@gmail.com (adsenseco.blogspot.com) — Sun, 12 May 2013 08:39:25 PDT

Google AdSense team is pleased to announce the official launch of the Vietnamese language support for AdSense for content. Why Vietnamese is important for Google Vietnam is one of the market's fastest growing online world, with enormous potential ahead. Online landscape has evolved rapidly in the past few years, become as vibrant and colorful as the streets of Hanoi. We hope to introduce Vietnamese support will help fuel even greater quality content creation and help advertisers reach online users a booming base through display advertising. How to start.
- Start by becoming familiar with the AdSense program policies. Need a refresher? Update your understanding of this policy by test AdSense policies.
- Sign up for an Adsense account by registering your Vietnamese website.
- Once your AdSense account is approved, congratulations, you just add the AdSense code to your website to start showing relevant ads, contextual targeting.

Quoting a letter from Google Adsense

31 Experience playing Google Adsense ads

fashionbest22@gmail.com (adsenseco.blogspot.com) — Sun, 12 May 2013 08:26:41 PDT

This is the book of Joel Comm hour he instructed me how to set up pages from site to site and how to attract other people, how to be nhiu clicks. Entirely from the author's experience. Useful and essential for those who were playing google adsense.

31 Google Adsense playing experience (GA)

You have to make the content of the Google ads look like a part of your website, people hate the feeling one click advertising help someone profiting, but they want to find useful information for their
Links link text better pictures, of course, because the one I say it's due to human personality, to give us the text and links people click more options.
Do not separate the Google Adsense ads, you should do it with the same background color and link to the site by you.
Should play only one type of Google Adsense advertising, as it gives us the consistency and ease of management, to stay like that will not violate the provisions of Google Adsense on same page 1.
Order it reasonable to place Google Adsense, you should make people notice immediately when you visit a website, but this is how customers sell themselves to others, but it was an effective player for Google Best Adsense, put it on top of the website and a side of the post, Google Adsense will display better and will give a "equate" high content.
Traffic, you do not have to find the way through the Google Adsense click fraud with the game, because its calculation algorithm is very smart, you play nice hips uHay information, such as how to make money long-term and effective.
[*] You should use trade policy for longer than nine nine jobs, do not do much web too, well managed with hip and hips traffic Camp will have more.
Remember, content is king, Google Adsense is the key player. But take a look at the Queen's visit, but if no king has no access to view the contents of your site useful, then soon you will not make any money.
Always obey the rules of Google Adsense, you absolutely must not violate, because Google Adsense simply think many people play the star manager, said this is extremely wrong because suddenly nobody opened the deposit it is for you to get the money.
Never change the HTML that Google Adsense offers you.
Do not encourage people to click on the Google Adsense ads in any form. Google Adsense is only 2 lines of text to accept this in their code, otherwise you do not get written, "sponsored links" or "advertisements.".
Never click on your Google Adsense ads, the site f5 Do your excess, because Google Adsense does not accept site is complete, you can test how the code displayed by Google Adsense Sandbox tool Tool.
Do not paste the Google Adsense into pop-up windows, page fault or page is blank.
Do not you ever make a lot of money just for Google Adsense, please refer to the topic you are capable of. Google Adsense income will come to you.
If the content is short, you put Google Adsense on top, long content you put Google Adsense on content inside somewhere, it will need to search for information is read.
If you can not use text as I said, you are forced to use images you should choose: 300 × 250 medium rectangle, or 160 × 600 wide skyscraper - or even 2 if you set it to display multiple pages.
Time, is the measure of how much value the first click, click immediately to the site would be worth less than a few minutes to read the following content or click. So you see a large number of sites, Google Adsense experience it puts less but high value.
You can just paste in the first 3 pages like Google Adsense. A link line. 2 the Search, the first link Google Adsense product, if you have added it also rolls out.
Let the ads come filtration rate too low bid $ 0.1
But the first line is deciding what Google Adsense will display, use, to describe this series.
If the search box, leave it on display in a new window, this does not violate the provisions of Google Adsense, you do not believe then mail knew they would ask. Doing so will reduce our lost customers.
Most people think that Search is always on the top of the web, so you know where it is now?
If possible, do not write all the content on one site that people go to another page to read, this will help increase the click rate than Google Adsense, because people still have not found what they want, it will stimulating than they click on Google Adsense.
Use URL channels to be invited CACI check individual web site if you have more cursory Google Adsense.
If too low CTR pages, review the title and content, optimize it.
Use Use Overture or Google Adwords Keywords for car people interested in keywords in most states are pursuing and trying to optimize your site so it's oriented.
Use the Google Adsense click fix program to protect your account from one of the bad click.
Use Google sitemap, it can tell you who used to come to you with the keywords, and if people can see what keywords are interested in what your site and add it sensible.
If you just because Google Adsense, see which keywords have high value, buy a domain with similar content, and then view any web advertising and web-related richer content, please use the download , down the raw html code and paste it on your Google Adsense, it does not show a high content of the new course, the advantage of this is called repentance.
Do not boast the Google Adsense Domain you are playing out for everyone (if you're afraid of you), because it is easy to be jealous at dinnertime.
Should the Domain for 1 year old on to play. Under 1 year old Google it low trust level evaluation with ads showing high bid was worth only $ 0.01 range

Part 2 - New Rules of google adsense

fashionbest22@gmail.com (adsenseco.blogspot.com) — Sun, 12 May 2013 08:20:05 PDT

Traffic Sources

Google ads placed on pages receiving traffic from certain sources. For example, publishers may not participate in the program pay to click, send unwanted emails or display ads as the result of any action of any software application. Also, publishers using online advertising must ensure that their pages comply with the Principles of Google Landing Page Quality.

To ensure a positive experience for Internet users and Google advertisers, sites displaying Google ads may not:

Using the services of a third party to generate clicks or impressions such as paid-to-click, paid to surf, surf and auto click exchange.
Promoted through email unsolicited bulk or unsolicited advertising on third-party websites.
Display Google ads, search boxes or search results as a result of the actions the software applications, such as toolbars.
Loaded by any software that can trigger pop-up windows, redirect users to unwanted websites, modify browser settings or otherwise interfere with site navigation in a different way. Your responsibility is to ensure that no network or affiliate ads that use such methods to direct traffic to pages that contain your AdSense code.

Receive traffic from online advertising unless the site comply with the spirit of the principle of Google Landing Page Quality. For example, a user can not easily find what your ad promises.

Behavioral Advertising

You may not modify the AdSense code, and do not modify behavior, targeting or delivery of ads in any way that Google is not explicitly allowed. This includes, but is not limited to the following: clicking Google ads may not result from a new browser window is running, as well as the Google ads may not be placed in the IFRAME.

Ad Placement

We encourage publishers to experiment with multiple locations and different ad formats. However, AdSense code is not located in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used.

Ads, search boxes or search results Google may not:

Integrated into a software application of any kind, including toolbars.
Show in the pop-up or pop-under.
Put in your email program to send email or chat programs.
Obscured by elements on a page.
Put on any page that is not based on the content. (Do not apply for AdSense for search AdSense for search or mobile phone).
Placed on pages published specifically for the purpose of showing ads.
Placed on pages whose content or URL could confuse users into thinking the content or URL is associated with Google due to misuse logos, trademarks or other brand features.
Placed on, within or alongside other products or services of Google in the manner of policy violations products or services.

Website Behavior

The website Google to display ads for the user to easily navigate. Sites may not change user preferences, redirect users to unwanted websites, download performance, including malware or contain pop-ups or pop-unders that interfere site navigation.

Advertising and Competition Services

To prevent users from confusion, not publishers display ads or search boxes on Google sites also contain other ads or services formatted to use the same layout and colors as advertising Google reports or search boxes on that site. Although you may sell ads directly on your site, but you must take responsibility to ensure that these ads can not be confused with Google ads.

Google Advertising Cookie

AdSense publishers must have and abide by security policies, the public policy of the third party can replace and reading cookies on a user's browser or using web tracking to collect information by the result of ad serving on your website.

Google uses the DoubleClick DART cookie on publisher websites displaying AdSense for content ads. Depending on any and all laws, rules and regulations, you will have full use of all the data obtained from the use of the DoubleClick DART cookie for any purpose related to your business , provided that Google may use and disclose this data subject to the terms of the privacy policy of Google advertising, as well as any applicable laws, rules and regulations applicable.

If the service contract your current advertising with Google or DoubleClick already has a specific provision for determining data ownership, that provision instead of this policy will govern the data collected in that contract.

New Rules of google adsense - Part 1

fashionbest22@gmail.com (adsenseco.blogspot.com) — Fri, 10 May 2013 02:44:52 PDT

The Google AdSense program policies

Publishers agree to the terms and conditions of the AdSense Online must comply with the following policies, so please read them carefully. If you do not comply with this policy without permission from Google, we have the right to disable ad serving to your site and / or disable your AdSense account at any time. If your account is disabled, you will not be eligible to participate in the AdSense program.

Because we can change their policies at any time, please regularly check updates here. Terms and Conditions TheoDieu our online, you are responsible for updating and compliance policies posted here. The exceptions of this policy is allowed only with permission from Google.

Clicks and Invalid Display

Publishers may not click on your own ads or use any means to increase the number of impressions and / or clicks artificially, including manual methods.

Clicks on Google ads must result from genuine concern of the user. Any method to generate clicks or artificially display Google ads on your prohibited. These prohibited methods include but are not limited to, clicks or displays repeated manually, click the tool and automatically displayed as well as the use of robots or deceptive software. Please note that clicking on your own ads for any reason is prohibited.

Encouraging clicks

Publishers must not ask others to click their ads or use methods deployed fool to get clicks. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing images next to ads individual reports.

To ensure a good experience for users and advertisers, publishers participating in the AdSense program may not:

Paying users for viewing ads or performing searches, or promise to pay to third parties for such behavior.

Encourage users to click the Google ads using phrases such as "click the ads", "support us", "visit these links" or other similar language.

User user's attention to advertising using the arrows or other graphical gimmicks.

Put misleading images alongside individual ads.

Place ads in a floating box script.

Ad formats for advertising becomes impossible to distinguish other content on that page.

Format site content so that the content is difficult to distinguish sites with ads.

Place misleading labels above Google ad units. For example, ads may be labeled "Sponsored Links" or "Ads", but not be labeled "favorite site" or "Coupons top of day."

Content Guidelines

Publisher not put AdSense code on pages with content that violates any rule of our content. Some examples include adult content, violence or advocate racism.

Sites with Google ads may not include or link to:

Pornography, adult content or content intended for adults

Violent content

Content related to racial or advocate against any individual, group or organization

Excessive behavior offensive

Content hacking / unlocking computer

Content related to gambling or casinos

Contents of prohibited drugs and pharmaceuticals

Sales of beer or hard alcohol

Sale of tobacco products or tobacco-related

Sales of prescription drugs

Sales of weapons or ammunition (eg firearms, firearm components, fighting knives, stun guns)

Sell the product replicas or imitations of designer or other goods authors

Selling or distributing assignments or conditions of student essays

Content regarding programs which compensate users for clicking on ads or coupons, performing searches, surfing the web or reading email

Any other content that is illegal, encourage illegal activity or violate the legal rights of others

Publishers are also not permitted to place AdSense code on pages with content primarily in a language not supported.

Documents Copyright

AdSense publishers are not displaying Google ads on sites with content protected by copyright law unless the necessary legal rights to display that content. Please see our DMCA policy for more information.

Principles for Webmaster

AdSense publishers are required to adhere to quality guidelines for webmasters.

Do not place excessive keywords, repetitive or not relevant in the content or code of web pages.

Avoid hidden text or hidden links.

Avoid the "gateway" was created just for search engines or other methods "cookie cutter", such as affiliate programs with little or no content original.

Do not include deceptive or manipulative content or construction to improve the search engine ranking of the website (eg your site's PageRank).

Create website useful, information-rich site, and write a description of your content clear and precise.

Beam photo realistic experience when Google Glass glasse

fashionbest22@gmail.com (adsenseco.blogspot.com) — Thu, 09 May 2013 20:16:29 PDT

Ever since Google introduced the idea of Google Glass smart glasses, many people will wonder who wears glasses around the world will look like? Beam image below will help you answer part of this question.

To answer questions of those who have never been brought Google Glass glasses, tech site Mashable has posted images and a description of the feeling when they look at the world around them through Google Glass.

According to Mashable, Google brought Glass on hand to bring an experience that is difficult to describe accurately. Offering a glass and a virtual display screen in front of them, many people will think that this makes people take distracting and annoying, but in practice things are not quite as many thought.

With Google's display during Glass, users eyes still see things around as usual, except that displays a small screen on top of it. This screen is only a small part of the whole perspective of the user, so they can observe things around as usual and they only have to glance at the screen every time you need to use Google Glass.

Page says Mashable tech glass prism by Google Glass show in the eyes of the interface should be smart glass is quite dim. Users only have to use eye observations Google Glass interface, which makes them hard to get to know and sometimes causing discomfort when used for long periods.

With a compact size, so the messages transmitted on Google Glass are shown briefly and concisely as possible to neatly displayed on the Google Glass interface.

Mashable said the only feature on the map is considered to be a feature "magic", you can only direct the movements of the user, and if they go first, immediately on Google maps and Glass will automatically rotate to fit their views. This gives users the feeling as experience in a virtual world.

To add more to visualize the images around the world to experience the perspective of Google Glass, here is the recorded images Mashable. Page has used this technology to be mounted close to a smartphone with Google's prism glass Glass to simulate the viewer's eye, which records the image of the eye is similar to a person carrying on Google Glasss:

Google's Virtual Screen Display Glass prism make sense as a screen floating in the air in front of the user. Despite the very small size but Google says display size is equivalent to 25-inch wide screen viewed at a distance of 2.4 meters.

The interface of the application see the results of sports matches

The search interface. The screen is large enough to display only a single sentence or simple sentence responses. Fonts are automatically scaled for longer messages, but only in 2 sentences maximum.

Functional photographed on Google Glass. Although photos show the quality seems pretty bad on the Google Glass, but when viewed on other devices, with the photo quality is not so bad glass. Google Glass is equipped with 5 megapixel camera.

Announcement updates information on the application to read the newspaper 'The New York Times.

Twitter app on the Google Glass.

Settings interface information on Google Glass.

Navigation function is a function of the Google Glass appreciated.

Directions directly in the user's movement

Show entire map in the neighborhood of the user

The Mashable

Google trying to buy Yahoo

fashionbest22@gmail.com (adsenseco.blogspot.com) — Mon, 24 Oct 2011 05:36:21 PDT

Google has contacted at least two venture capital firms to help them acquire its renownedInternet service for a while.

According to the Wall Street Journal (USA),Google and the new partner in the early stagesand has not considered making an official offer.They care about the business of online advertising on Yahoo's website system. This information is also beginning to attract the attention of antitrust institutions.

The fate of Yahoo is a major concern of theworld of technology. Photo: Mashable.

U.S. firms looking for is not the only company tokeep an eye on Yahoo. Microsoft is said to alsoparticipate, but they do not intend to buy the whole thing but just wanted to take control of theimportant parts in Yahoo and want to affect the future of the company to reduce the risk ofcompetition later on.

Meanwhile, the Asian Games forum last weekin Hong Kong, Jack Ma, CEO of Alibaba(China), also expressed the intention to acquireYahoo's leadership and said that the company needed to make a decision soon.

Yahoo CEO Carol Bartz wrong ex emissions inSeptember and its information is alsoautomatically search for potential buyers. The question is how much Yahoo is worth. But JerryYang, Yahoo co-founder, said there are more options to simply sell the company off.

Google AdWords Express - Making local online advertising easy

fashionbest22@gmail.com (adsenseco.blogspot.com) — Fri, 21 Oct 2011 04:31:41 PDT

Today, we're officially introducing AdWords Express in the UK and Germany. AdWords Express is a faster and simpler way to start advertising online in under five minutes and is designed to help local businesses that aren't already AdWords advertisers create effective campaigns. Watch the video below to see how you can create and run an online campaign from start to finish in just a few clicks:

AdWords Express helps potential customers find your website or Place page and gives you a quick and straightforward way to connect with them and grow your business. You simply provide some basic business information, choose some wording for your text ad, select a monthly budget and your campaign is ready to go.

After you sign up, the campaign will be automatically managed for you. AdWords Express will figure out which searches should trigger your ad to appear and displays it when these searches happen. Your ad will be shown in the Ads section of search results pages—on the top or right hand side—and in Google Maps with a distinctive blue pin. Customers can see your ad whether they’re searching on laptops or mobile phones.

As with all our ad products, you pay only when a customer clicks on your ad. To make things even easier, AdWords Express optimizes your ads to get the most out of your advertising campaign and budget.

Many businesses are already finding success through AdWords, but we know many of you are looking for an easier way to begin advertising online. Visit www.google.co.uk/adwords/express to sign up or learn more about how it works.

Adworld Introducing Dynamic Search Ads (beta)

fashionbest22@gmail.com (adsenseco.blogspot.com) — Fri, 21 Oct 2011 04:24:00 PDT

For many online businesses, each day you might have hundreds of new listings, items that temporarily change availability, or items that are permanently removed from stock. And at the same time, user search behavior can be a moving target -- each day, 16% of searches that occur, Google has never seen before. So even well-managed AdWords campaigns containing thousands of keywords can miss relevant searches, experience delays getting ads written for new products, or get out of sync with what's actually available on your web site. That's not great for advertisers. It's also not great for end users, who appreciate relevant ads linked to landing pages with in-stock items that perfectly match what they're searching for.

To help with these challenges, we're launching Dynamic Search Ads, a new way to target relevant searches with dynamic ads generated right from your website. Dynamic Search Ads complement your existing keyword-targeted ads to help you sell more with less effort.

Dynamic Targeting, Ads and Landing Pages

With Dynamic Search Ads, we maintain a fresh index of your inventory using Google's organic web crawling technology.

When a relevant search occurs, we dynamically generate an ad with a headline based on the query, and the text based on your most relevant landing page.

The ad enters the auction and competes normally -- but we'll hold it back for any search where you also have an eligible keyword-targeted ad. So you get additive results from broader exposure for more of your in-stock inventory, without disrupting your existing keyword campaigns.

User Experience & Performance

Ads are answers. And when users see ads and landing pages that deliver exactly what they're searching for, they're more likely to click and convert. So it's not surprising that we've seen solid performance in limited testing so far. While results vary, the majority of advertisers in our pilot have seen 5-10% increase in clicks and conversions with satisfactory ROI.

Some advertisers have the potential for better results. ApartmentHomeLiving.com, a leading U.S. apartment shopping website, is one example. Lawrence Cotter, General Manager, manages their huge online inventory of apartment listings that's constantly changing and growing. Over the past 5 years, his AdWords campaigns have topped 15 million keywords. Several weeks after implementing Dynamic Search Ads, he reported:

"Using Dynamic Search Ads increased conversions by almost 50% with an average cost-per-conversion that's 73% less than our traditional search ads. Dynamic Search Ads are doing a really good job finding the right searches to tap into, creating good ads, and getting visitors to the most relevant page on our site." You're In Control

You can choose to target your whole site, specific categories of products on your site, pages containing certain words, or pages containing certain strings in your URL. And all controls can be used as negatives, along with traditional keyword negatives, to refine your targeting and prevent the promotion of out-of-stock items.

Reporting and optimization work in familiar fashion. You get full reporting on searches that generated clicks, destination pages that matched ads, ad headlines that were generated, as well as average CPC, clicks, and conversions. Many popular third party tracking systems are also supported. To optimize, use familiar techniques like adjusting your max CPC bid and negatives.

Availability & More Details

At this time, Dynamic Search Ads are available in all countries and languages as a limited beta. You can join the interest list by contacting your Google account representative or signing up here. To learn more, please visit our Help Center FAQs.

Posted by Baris Gultekin, Director, AdWords Product Management

Adsense - Policy webinars recap

fashionbest22@gmail.com (adsenseco.blogspot.com) — Sun, 12 May 2013 08:31:30 PDT

Based on your feedback from our previous blog posts, we’ve heard you’d like to learn more about our policies. Over the past few months, the AdSense Policy team has hosted webinars with publishers from across North America, Russia, Turkey, Poland, Italy, and France. In keeping with our monthly policy tips, we’d like to take this time to recap on our recent publisher events and to summarize our findings for you.

Policies are in place for the success of publishers and advertisers. One of the common pieces of feedback we hear from AdSense publishers who are just starting out is that there’s a lot of information to read about the program. We understand that it can be challenging navigating our policies, and frustrating not being able to talk to a policy specialist directly. As a result, our policy team was available to answer your top questions during these recent webinars. In addition, the Policy team delivered a condensed overview of common policy violations to avoid and general best practices and tips to help maintain your account in good standing.

We went through a run-through of live demos and examples, which attendees told us were helpful. Many found that overall the sessions were helpful and that they gained a good understanding of our policies. Many publishers were unaware of the resources available to help you with policy notifications in our Help Center. We’ve posted your top policy questions and our answers on ourGoogle Moderator page, which we encourage you to take a look at. If you’d like to listen to a recording of our presentation, please watch our YouTube video.

We’d like to thank all of you for your great feedback and questions. If you found the policy webinars valuable or have suggestions on which topics you’d like to hear about next, let us know by leaving a comment below. If you’re interested in attending future events like these, make sure that you’reopted in to ‘Special Offers’ in your email preferences within your AdSense account. We look forward to hosting more policy webinars in the future, and look for more policy updates from us by subscribing to the AdSense blog.

Posted by Cecelia Choi, AdSense Policy Specialist

Adsense update new for link units

fashionbest22@gmail.com (adsenseco.blogspot.com) — Mon, 10 Oct 2011 12:26:26 PDT

If you're using link units, you know that they're a great way to earn additional revenue from the smaller spaces on your site. We've made a few updates to this ad type in the past, but today, we're giving link units a well-deserved facelift. We decided that it was time to reevaluate the layout of the link unit and the landing page in order to give this ad type both a modern look and a great performance boost. Here’s an overview of what’s changing.

The link unit

We’ve heard feedback from publishers that it isn’t clear why they should choose to show four versus five terms in their link units. Most people pick one of these options by guessing the expected performance. We’ve actually found that link units with four terms almost always perform better than five. As a result, we’re reducing the number of topics in all link units to four for horizontal orientations and three for vertical orientations. If you’re currently using link units, this change will happen automatically. We’re also slightly increasing spacing between and font size of each term.

The ad page

Following the general makeover of Google pages, we’re giving link unit landing pages a fresh look as well. The color scheme, orientation, fonts, and number of ads are being updated to the following:

We’ll continue to work on improving link units and hope to share more exciting news soon! In the meantime, we recommend viewing this video to learn how to utilize link units.

Posted by William Chang - AdSense Engineering

Interface AdSense retiring the older version

fashionbest22@gmail.com (adsenseco.blogspot.com) — Mon, 26 Sep 2011 14:12:21 PDT

Over the past months, we’ve been working to improve the new AdSense interface and develop features that provide you with additional insights, control, and efficiency. Beyond the visual redesign, some of the new features only available in the new interface include multi-dimension reporting, reporting by country and platform, and search functionality in the Ad review center.

We’ve also heard your feedback on features from the older interface that you wanted to see in the newer version. In response, we’ve recently rolled out top-requested features like the ability to create scheduled reports and view channels on the Home tab.

While we’ve been investing in new features within the new interface, we’ve also been discussing our plans to move away from the older version. With that in mind, we’ll be retiring the old interface in mid-November. We’re continuing to focus on building new functionality into the new interface, and are excited about the additional improvements we plan to deliver.

If you haven’t already, we recommend switching to the new interface as soon as possible to familiarize yourself with the updated layout and new features. To do so, sign in and click the 'Try the new AdSense interface' link in the upper corner of your account. We understand that this adjustment may take some time, so you'll still be able to toggle back and forth between the two interfaces during the coming weeks. To address a common question we’ve heard, switching to the new interface won’t affect your ad targeting or earnings in any way.

In the meantime, we encourage you to watch our video tutorials, which will guide you through completing common tasks in the new interface. You can also find detailed information in our Help Center for the new interface.

Thanks for all the feedback you’ve provided about the new interface -- please do keep the suggestions coming. We appreciate your patience during this transition, and look forward to continuing to improve the new AdSense interface to meet your needs.

Posted by Allan Livingston - AdSense Product Manager

What Is New in Doubleclick For Publishers

fashionbest22@gmail.com (adsenseco.blogspot.com) — Wed, 21 Sep 2011 07:23:24 PDT

We’re always adding new features to DoubleClick for Publishers (DFP). We’ll be periodically posting lists of the highlights to this blog to help you stay up-to-date with all of the latest DFP developments. Today, we wanted to look back over the last few months and call out some of the great new features that we’ve released in that time.

The list below contains some highlights. For a more complete list, please visit the DFP or DFP Small Business Help Centers.

Trafficking enhancements:

Postal code targeting: Advertisers spend more money on campaigns that reach the right audience. Plus, users find targeted ads more relevant and useful. We’ve added a new level of granularity to geo-targeting and you can now target your campaigns by zip or postal code allowing you to precisely reach users in specific markets.

New flash creative options: Now you can easily create flash expandables and flash pushdowns using our built in templates.

Test impression reporting: We know that publishers like to test their ads to ensure everything is working properly prior to pushing a campaign to their live site. The creative preview tool enables publishers to verify the look and feel of a creative on their site before it’s live, but until now, publishers have not been able to test if impressions and clicks are being properly recorded. Now, when DFP receives an impression or click that it does not count because the traffic source was not a visitor to your site (for instance, an impression that you create on a test page), you'll now see a "Test impression received" or "Test click received" indicator in the trafficking screens to help you verify data is being collected. Reporting enhancements:

Additional export formats: In addition to CSV, TSV, and XML, you can now export your reports directly to XLS and XLSX formats.

Improvements to sharing and scheduling reports: You can now invite users or contacts to view a report via email. Having a DFP account is no longer a requirement to share or view reports with your contacts. Scheduled reports can now also be sent as an email attachment and include a personalized messages to your recipients.

New breakdown options: We've added the ability to create a delivery report with impressions for ad units broken out by creative size. Usability enhancements:

Faster and smarter search: Needless to say, search is a huge focus at Google. The same has been true for DFP where search has always been one of our most heavily used features. With our revamped search on DFP we're making it easier to find orders, line items, ad units, and placements using the search box at the top left of any screen.

Improved report navigation: The rows in your reports now remain fixed in place as you scroll across columns, making it easier to view and identify information when a report contains a large number of columns. Columns are now grouped into higher-level headings that make them easier to identify (for example, Ad server, Order details, AdSense, or Ad Exchange).

New breakouts in competing line items table: When viewing a list of competing line items, your listis now broken out into two categories to help you better understand the effect the line item has on its competition. Your view is now broken out by: (1) the impressions lost to competing line items and (2) impressions gained from competing line items.

Posted by Beah Burger, DFP Product Specialist

Ad Exchange Direct Deals

fashionbest22@gmail.com (adsenseco.blogspot.com) — Wed, 21 Sep 2011 07:16:18 PDT

The rise of Ad Exchanges has made it easier for buyers and sellers to connect, using technologies such as real-time bidding (RTB) to help unlock more value for every impression. Exchanges have also provided a number of efficiency benefits such as the elimination of Insertion Orders and trafficking headaches for every transaction and the ability for publishers to manage controls across a broad set of buyers. Increasingly, publishers have been innovating on this platform by making exclusive tiers of inventory available to select buyers via exchanges, a model typically known as a “private exchange”. Private exchanges allow publishers to better leverage their brands and sales relationships and provide buyers with enhanced access to premium inventory.

While we’ve offered the ability for sellers to list inventory privately in the DoubleClick Ad Exchange auction for more than a year, it was clear that the industry was also ready for yet another evolutionary step in exchange buying. Both buyers and sellers wanted even more flexibility, control and pricing certainty for select transactions, while continuing to manage all of their exchange deals in an integrated fashion. In response, we’ve continued to evolve DoubleClick Ad Exchange to meet these needs by rolling-out a new solution called Ad Exchange Direct Deals.

This new type of exchange deal allows publishers to offer inventory on DoubleClick Ad Exchange to specific buyers at a fixed price, instead of determining the price via auction. This inventory is also offered on a pre-auction basis, which means that publishers can give these select buyers “first look” access, while still making the ad impression available in our open exchange if it remains unsold. Publishers typically negotiate these fixed price exchange deals directly with sophisticated exchange buyers, such as large agencies or ad networks buying in real-time.

Direct Deals allows publishers to forge relationships with new, data-driven, buyers and benefit from the efficiency of an exchange transaction, such as “insertion-orderless” buying and automated clearing of payments. At the same time, publishers can use standard Ad Exchange protections from unwanted data collection, restricted advertiser categories, malware and latency. Advertisers gain more seamless access to high quality publisher inventory and pricing certainty.

Premium publishers, such as The Washington Post and About.com, have been early testers of this feature working with leading exchange buyers such as Criteo, who specializes in expanding search budgets into display. For Criteo, this feature has meant new opportunities to connect with publishers. “Working directly with publishers has always been critical for Criteo, as a way to access the best inventory and deliver the highest CPMs to publishers. We are delighted to be using Direct Deals as a new way to achieve this, with all the advantages of a real-time mechanism,” said Jonathan Wolf, Chief Buying Officer at Criteo.

Direct Deals joins a number of other sales models supported by DoubleClick Ad Exchange, including branded, anonymous and private auctions. Sellers using the DoubleClick for Publishers (DFP) platform for direct sales can also benefit from dynamic integration with DoubleClick Ad Exchange to ensure that the most profitable impression is delivered for every impression. We are excited to introduce this new level of flexibility to Ad Exchange to help buyers improve the effectiveness of their campaigns and sellers profit from real-time display buying on their terms. DoubleClick Ad Exchange advertisers and publishers can contact their account manager to join the Direct Deals beta program.

Posted by Scott Spencer, Director of Product Management

Google Wallet on Sprint and working with Visa, American Express and Discover

fashionbest22@gmail.com (adsenseco.blogspot.com) — Wed, 21 Sep 2011 05:26:21 PDT

In May we announced Google Wallet—an app that makes your phone your wallet—with Citi, MasterCard, Sprint and First Data. With Google Wallet, you can tap, pay and save using your phone and near field communication (NFC).

We’ve been testing it extensively, and today we’re releasing the first version of the app to Sprint. That means we’re beginning to roll out Google Wallet to all Sprint Nexus S 4G phones through an over-the-air update—just look for the “Wallet” app. Here’s a demo of Google Wallet in action:

Google Wallet enables you to pay with your Citi MasterCard credit card and the Google Prepaid Card, which can be funded with any of your existing plastic credit cards. As a thanks to early adopters, we’re adding a $10 free bonus to the Google Prepaid Card if you set it up in Google Wallet before the end of the year.

When we announced Google Wallet, we pledged a commitment to an open commerce ecosystem. We appreciate Citi and MasterCard for being our launch partners. And today, Visa, Discover and American Express have made available their NFC specifications that could enable their cards to be added to future versions of Google Wallet.

Our goal is to make it possible for you to add all of your payment cards to Google Wallet, so you can say goodbye to even the biggest traditional wallets. In fact, we’ve got a video of our first customer, someone who is ready to replace his famously over-stuffed wallet. We hope Google Wallet gives him “serenity now.”

This is still just the beginning, and while we’re excited about this first step, we look forward to bringing Google Wallet to more phones in the future. You can learn more about Google Wallet at google.com/wallet.

Posted by Osama Bedier, Vice President of Payments

Guide insert Forum "Nabble" for Blogspot

fashionbest22@gmail.com (adsenseco.blogspot.com) — Sun, 11 Sep 2011 21:03:12 PDT

Today, Adsenseco would wish to contribute little knowledge is collected in many foreign Blogspot page to share with you this article and I hope it will be useful to us all! Following would like to guide you through these steps:

Step 1: Registration Forum:

Here we can integrate the Nabble Forum page on Blogspot.So you go to register their Nabble an account as shown below:

After completion of the frame, you click Create Nabble Forum to create your free forum.

Now Nabble sent to the email enabled, you access your mail and click on the link as shown to activate the forum account:

When activation is complete, you visit the Forum's own, then Login and navigate to the Menu Options menu click on the Embedding options.

Now, a newly opened web page and that is the site of the Forum provide the embed code. You copy the Java code in the box and save. So step one is finished, let's see step 2!

Step 2: Create Static Page

Very simple, you just log into your Blogger account, the Tab post, select Edit Page.

Select the Home Page and create a blank page with the title you want. Here the Adsenseco created the page titled Forum.

Complete, you copy the address of the Forum page and save. Here's his address:

http://adsenseco.blogspot.com/p/forum.html

Step 3: Edit HTML : ( Find: Ctrl + F)

You on the Design Tab> Edit HTML, check the front line Utility Sample Expansion. Now you find the code:

<div class='columns fauxcolumns'> or <div id='content-wrapper'>

Add the following code above it:

<b:if cond='data:blog.url == &quot;http://adsenseco.blogspot.com/p/forum.html&quot;'>
PASTE_CODE_FROM_NABBLE_HERE
</b:if>

Continue to find </ head> and add the following code before it:

<b:if cond='data:blog.url == &quot;http://adsenseco.blogspot.com/p/forum.html&quot;'>
<style type='text/css'>
#content-wrapper {
display:none !important;
}
.columns, .fauxcolumns {
display:none !important;
}
</style>
</b:if>

Note: Instead http://adsenseco.blogspot.com/p/forum.html address of the page you created in step 2

If that is not pleasing to the eye of the interface or font, you go to the Option and the option card!

Demo can look at my page : Adsenseco click here

I wish you success!

Webmaster Internationalization

fashionbest22@gmail.com (adsenseco.blogspot.com) — Sat, 10 Sep 2011 22:38:40 PDT

So you’re going global, and you need your website to follow. Should be a simple case of getting the text translated and you’re good to go, right? Probably not. The Google Webmaster Team frequently builds sites that are localized into over 40 languages, so here are some things that we take into account when launching our pages in both other languages and regions.

(Even if you think you might be immune to these issues because you only offer content in English, it could be that non-English language visitors are using tools like Google Translate to view your content in their language. This traffic should show up in your analytics dashboard, so you can get an idea of how many visitors are not viewing your site in the way it’s intended.)

More languages != more HTML templates

We can’t recommend this enough: reuse the same template for all language versions, and always try to keep the HTML of your template simple.

Keeping the HTML code the same for all languages has its advantages when it comes to maintenance. Hacking around with the HTML code for each language to fix bugs doesn’t scale–keep your page code as clean as possible and deal with any styling issues in the CSS. To name just one benefit of clean code: most translation tools will parse out the translatable content strings from the HTML document and that job is made much easier when the HTML is well-structured and valid.

How long is a piece of string?

If your design relies on text playing nicely with fixed-size elements, then translating your text might wreak havoc. For example, your left-hand side navigation text is likely to translate into much longer strings of text in several languages–check out the difference in string lengths between some English and Dutch language navigation for the same content. Be prepared for navigation titles that might wrap onto more than one line by figuring out your line height to accommodate this (also worth considering when you create your navigation text in English in the first place).

Variable word lengths cause particular issues in form labels and controls. If your form layout displays labels on the left and fields on the right, for example, longer text strings can flow over into two lines, whereas shorter text strings do not seem associated with their form input fields–both scenarios ruin the design and impede the readability of the form. Also consider the extra styling you’ll need for right-to-left (RTL) layouts (more on that later). For these reasons we design forms with labels above fields, for easy readability and styling that will translate well across languages.

Also avoid fixed-height columns–if you’re attempting to neaten up your layout with box backgrounds that match in height, chances are when your text is translated, the text will overrun areas that were only tall enough to contain your English content. Think about whether the UI elements you’re planning to use in your design will work when there is more or less text–for instance, horizontal vs. vertical tabs.

On the flip side

Source editing for bidirectional HTML can be problematic because many editors have not been built to support the Unicode bidirectional algorithm (more research on the problems and solutions). In short, the way your markup is displayed might get garbled:

<p>ابةتث <img src="foo.jpg" alt=" جحخد"< ذرزسش!</p>

Our own day-to-day usage has shown the following editors to currently provide decent solutions for bidirectional editing: particularly Coda, and also Dreamweaver, IntelliJ IDEA and JEditX.

When designing for RTL languages you can build most of the support you need into the core CSS and use the directional attribute of the html element (for backwards compatibility) in combination with a class on the body element. As always, keeping all styles in one core stylesheet makes for better maintainability.

Some key styling issues to watch out for: any elements floated right will need to be floated left and vice versa; extra padding or margin widths applied to one side of an element will need to be overridden and switched, and any text-align attributes should be reversed.

We generally use the following approach, including using a class on the body tag rather than ahtml[dir=rtl] CSS selector because this is compatible with older browsers:

Elements:

<body class="rtl">
<h1><a href="http://www.blogger.com/"><img alt="Google" src="http://www.google.com/images/logos/google_logo.png" /></a> Heading</h1>

Left-to-right (default) styling:

h1 {
  height: 55px;
  line-height: 2.05;
  margin: 0 0 25px;
  overflow: hidden;
}
h1 img {
  float: left;
  margin: 0 43px 0 0;
  position: relative;
}

Right-to-left styling:

body.rtl {
  direction: rtl;
}
body.rtl h1 img {
  float: right;
  margin: 0 0 0 43px;
}

One final note on this subject: most of the time your content destined for right-to-left language pages will be bidirectional rather than purely RTL, because some strings will probably need to retain their LTR direction–for example, company names in Latin script or telephone numbers. The way to make sure the browser handles this correctly in a primarily RTL document is to wrap the embedded text strings with an inline element using an attribute to set direction, like this:

<h2>‫עוד ב- <span dir="ltr">Google</span>‬</h2>

In cases where you don’t have an HTML container to hook the dir attribute into, such as title elements or JavaScript-generated source code for message prompts, you can use this equivalent to set direction where ‫ and ‬‬ are Unicode control characters for right-to-left embedding:

<title>&#x202B;‫הפוך את Google לדף הבית שלך‬&#x202B;</title>

Example usage in JavaScript code:

var ffError = '\u202B' +'כדי להגדיר את Google כדף הבית שלך ב\x2DFirefox, לחץ על הקישור \x22הפוך את Google לדף הבית שלי\x22, וגרור אותו אל סמל ה\x22בית\x22 בדפדפן שלך.'+ '\u202C';

It’s all Greek to me…

If you’ve never worked with non-Latin character sets before (Cyrillic, Greek, and a myriad of Asian and Indic), you might find that both your editor and browser do not display content as intended.

Check that your editor and browser encodings are set to UTF-8 (recommended) and consider adding a element and the lang attribute of the html element to your HTML template so browsers know what to expect when rendering your page–this has the added benefit of ensuring that all Unicode characters are displayed correctly, so using HTML entities such as é (é) will not be necessary, saving valuable bytes! Check the W3C’s tutorial on character encoding if you’re having trouble–it contains in-depth explanations of the issues.

A word on namingLastly, a practical tip on naming conventions when creating several language versions. Using a standard such as the ISO 639-1 language codes for naming helps when you start to deal with several language versions of the same document.

Using a conventional standard will help users understand your site’s structure as well as making it more maintainable for all webmasters who might develop the site, and using the language codes for other site assets (logo images, PDF documents) is handy to be able to quickly identify files.

See previous Webmaster Central posts for advice about URL structures and other issues surrounding working with multi-regional websites and working with multilingual websites.

That’s a summary of the main challenges we wrestle with on a daily basis; but we can vouch for the fact that putting in the planning and work up front towards well-structured HTML and robust CSS pays dividends during localization!

Posted by Kathryn Cullen, Google Webmaster Team

AdWords Display creative checklist: building direct response ads

fashionbest22@gmail.com (adsenseco.blogspot.com) — Fri, 09 Sep 2011 04:43:51 PDT

If you’re designing display ads and have direct response goals, your ads need to catch the user’s eye, convey key information, and encourage them to click and explore your website. To get you started, we’ve put together the top ten tips learned through the collective experience of hundreds of Google AdWords account teams. These ten tips will help drive effective direct response marketing campaigns.

1. Call-to-Action

A call-to-action phrase or button encourages users to click on your ad and clearly lets them know what is coming next. While direct call-to-actions such as “Buy Now!“ may be common, they can also be too insistent. Using indirect call-to-actions like “Explore Now“ or short phrases such as “Travel Your Dream“ help encourage action without demanding a strong commitment.

2. Call-to-Action in Every Frame

Include a call-to-action & key message in every frame of your ad – especially the final frame. This ensures that you get across these two very important points no matter when the user's attention is drawn to your ad. When your animation stops, your ad will continue to compel action from users.

3. Company or Brand logo

Keep your brand or product logo in front of users in all frames. This will highlight your brand and can heighten credibility and increase your click-through rate. If this isn’t possible, include your logo in the final frame of animated ads to ensure your brand shows after animation has ended.

4. Pricing and Promotion

The more information on pricing that a user can gain from your display ad, the better. Consider providing promotional pricing to the audiences your ad is reaching. Discount offers supported by discount codes can help attract attention. If users don’t like the price or terms of your offer, they won’t click on your ad. Pre-qualifying users can save you the cost of that click.

5. Clear Value Proposition

Include a clear, compelling message highlighting the benefit of your product or service. If your ad is animated,

consider presenting a value proposition in each frame. Users should feel as though they are missing out on something by not clicking.

6. Sense of Urgency

Create a sense of urgency in your ad. Referring to deadlines or limits in quantity and availability can persuade users to give your message consideration right away.

7. Coordinate Colors & Images

Customize the color scheme of your ad to match your image or logo, and use easy-to-view colors for backgrounds and fonts. Extremely bright colors can be unpleasant and difficult to read. Using transparent PNG-format images can greatly improve aesthetics within your ad.

8. Balance Text & Images

Take advantage of both text and images to convey your message. Text and images are processed by different parts of the brain. Integrating both into your ad – harmoniously – can help you influence viewers cognitively and emotionally. Complementary text and images may help viewers remember your ad long after they have seen it.

9. Relevant Landing Page

Direct users to the most relevant landing page where the product or service is described in detail. The message on the page should match the message or promotion in your ad. This can have a positive impact on your users, conversion rate, and quality score. Remember to match the look & feel of your ad to the landing page.

Display Ad

Landing Page

10. Cast a Wide Net

Create your ad in every standard size or format to ensure that it reaches all of the highest performing corners of the Google Display Network. Some sites only accommodate specific formats and ad sizes. A full suite of ad sizes will improve your ad’s chances of appearing on those sites.

You can find these ten tips on the Display Creative Checklist website here.

Posted by Lauren Barbato, Inside AdWords crew

10 services Google death "useless"

fashionbest22@gmail.com (adsenseco.blogspot.com) — Tue, 14 May 2013 09:24:31 PDT

Google announced closure of 10 services, including search services on social networks Aardvark, Google Desktop software, and security software for the web .... to shrink the business to focus on services that influential.

In the announcement, Google vice president Alan Eustace called the move a "purification of the Fall." Since over as CEO in January, CEO Larry Page has conducted coordinated the activities of Google, death niche areas to invest in areas of greatest potential. Representatives of Google said the service cuts made by the strategy of the Page.

"This will help users feel more simple and have the opportunity to experience a whole than on Google," Eustace wrote. "We will invest more resources to products that are influential."

Some services were shut down this time as "products" from the acquisitions, such as Aardvark, search tools on social networks that Google acquired in 2010 for $ 50 million, and Google Web Security, a part in the takeover company Postini in 2007.

A series of Google's services were "death" under CEO Larry Page.

Pretty much the service was "death" had a spectacular debut.Fast Flip service enables users to read magazines, web-based newspapers have special attention at the TechCrunch50 conference in 2009. And in 2004 when the giant is launching Google Desktop, the application for PC that allows users to search files and documents on the computer, predict Google's technology would "oust" the traditional search features in Windows XP.

Google also stop providing Google Pack, a collection of software tools to download; Google Image Labeler game helps users to label each photo on a Google search hinhanh be easier; Google Notebook, which allows the address using the short stick on the web URL and the personal notes in the document.

Out of Service "lived" there Sidewiki, allowing users to review the content on the web; Subscribed Links help optimize the specific search results, and Google Maps API service for Flash.

Earlier in June, Google announced plans to close the service Google Health, Google PowerMeter Services, Google Labs.1 week ago, Google also death photo-sharing site Photovine a week after launch.

Recognizing Top Contributors in Google's Help Forums

fashionbest22@gmail.com (adsenseco.blogspot.com) — Thu, 08 Sep 2011 02:57:26 PDT

The communities around Google products and services have been growing tremendously over the last couple of years. It is inspiring and motivating for us to see how many users like you contribute to Google Forums. For some time, we´ve been thinking of ways to thank our Top Contributors -- our most the passionate, helpful, friendly, and active users. These TCs have demonstrated incredible commitment to our communities and continue to share their profound knowledge by answering user questions within the forums.

TCs from all over the world will attend our first global summit in California.

We decided to give the online world a break for a moment and meet in real life to celebrate our past success and work on future endeavours. Google Forum Guides, Googlers that participate in the forums, and Top Contributors will convene for the first global Top Contributor Summit on September 13th and 14th in Santa Clara and Mountain View, California. During the Google-organized two-day event, Top Contributors will meet guides, engineers and product managers in order to get to know each other, provide feedback and share new ideas. We’ll be sharing some of the insights and takeaways after the event too, so stay tuned. And if you would like to follow the events online, look out for the #TCsummit tag on Twitter and our updates on Google+.

Posted by Esperanza Navas and Kaspar Szymanski, Search Quality Team

Readmore: Google Webmaster

Optimization of internal links to match Google Panda

fashionbest22@gmail.com (adsenseco.blogspot.com) — Wed, 07 Sep 2011 17:39:35 PDT

In a short time recently, SEO in the world community are facing the same situation keyword rankings drop dramatically, the amount of traffic from Google does not break down. Since Google Google Panda update version 2.2 (as Google is now Panda 2.4), a series of algorithms and filters changed to limit the sites that duplicate content has a chance to appear on the SERPs, to bring the results useful and extensive users.

A series of algorithms change, but in this article I will emphasize one factor that the Panda was last Google update, Google has stressed that this is one of the most important factors to help website rank high more.

Optimize internal link

Optimized content is very important if you want to rank high on Google Search Engine. Many people know their work is to optimize Title, optimized content, building backlinks ... but matters of internal links, the vast majority of people ignored or not well optimized elements this. (The website was falling dramatically in the Google update panda, he said, mostly due to weak internal links.)

Why optimize internal links so important?

Google does not consider internal links (Internal link) as bait, but if you learn how it works through Google you will find that links play an indispensable role in the Google algorithm.

And as was typical Google update attributes Panda 2.4 internal links Google is raising far more importance and is one of the key criteria affecting the rankings.

So we must do to optimize this part of the internal links?

1. Optimal main navigation structure.

Usually this will be the main menu of the website. Here make sure that the products / services / main keywords you have appeared on this, and avoid using the main menu is in flash (which Google does not like flash)

2. Optimizes the breadcrumb

When accessing the page, it will create the breadcrumb-style links like:

Learn SEO> Tips> Optimizing internal links to match Google Panda

Learning is part of SEO, SEO Tips have links to a list containing that article. Note the use of keywords in this breadcrumb.

3. Only a link to a landing page is the

In the first article, you can use the same one keyword, but each tag will link to a different page.

4. The link level

In a website we all levels as home page, category, article page details. Make sure that each page will satisfy a link on the level above.

When your website Google algorithm downgraded by Panda, check the internal link structure slightly.

The system does not see its Web site but also affect traffic tends to increase steadily after the update.

Optimization of internal links to match Google Panda by Mr.Akita

Why does my SEO the failed ?

fashionbest22@gmail.com (adsenseco.blogspot.com) — Wed, 07 Sep 2011 17:18:16 PDT

Optimizing search engines is a task that any business will have to take even a headache to work out solutions for improving the searh engine rankings. The theory is sometimes far from reality, sometimes even hundreds of thousands spent the effort but the results are still the number 0. When this need to seriously look at some crucial before you can determine its next direction is.

The question you should pose this is:

1. What is your strategy? I have no metrics to measure its effectiveness?

2. Their tactics have the gap or whether any mistake?Sometimes mistakes seemingly simple technical error in the cause unpredictable consequences for the company's SEO campaign.

3. The competition of who he is? Their strength to where? The strategy that they use like? Its competitiveness is how much?

4. To revise the keyword strategies she had used and oriented in the first phase began a campaign: Will the keywords you select are consistent with current trends do not? Does the keyword was not aimed at the target customers? The effect of traffic from the search results anywhere. How you incorporate keywords into website content is effective? (Read more about: Tips to optimize post search engine)

A good SEO campaign should not only be a start and a perfect preparation, but must be accompanied by a method of monitoring, maintenance and upgrade regularly to not only improve efficiency but also pointed out the wrong mistakes and lessons to do SEO.

These tools can help you:

Google Analytics: to monitor the overall whole, and the source website / traffic / access efficiency.
Free Monitor for Google: help you track changes in the ranking of the website for certain keywords.
Google Insight for Search: helping you find the trends of each specific keyword .
Google Adwords Keyword Tools: to help you know the search traffic of a specific keyword
Google Search, Bing and Yahoo search: help you estimate the number of search results that you have to compete to gain ranking for keywords you are looking for.

New version of Google SEO Guide

fashionbest22@gmail.com (adsenseco.blogspot.com) — Wed, 07 Sep 2011 16:58:53 PDT

Google has released a new version of SEO guide,instructions for webmasters and emarketeur on optimizingwebsite on search engines.

You can find Google in http://www.google.com/support/webmasters/bin/answer.py?hlrm=fr&answer=35291 SEO Guide

SEO guide or download directly as PDF file

http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/fr//webmasters/docs/search-engine-optimization-starter-guide.pdf

The contents of the document seo include:

- How to check the contents and structure of the website

- The technical advice related to website development

- The campaign manager of commercial development on theInternet

- Search for keywords

- From knowledge to practice in optimizing search engine

...

Documents in English, in addition to several other languages for your reference, such as France, Italy, Denmark, Spain,China ...

What is google panda?

fashionbest22@gmail.com (adsenseco.blogspot.com) — Wed, 07 Sep 2011 16:52:22 PDT

Google Panda is the latest Google algorithm in the process ofimproving the search system and anti-spams to give Internet users the best search results and most effective.

Google Panda attacked the U.S. and across Europe in the period between 2011 (from April to August 2011). However on the website SEO.com showed that Google has joined modifytheir algorithms many times silently. The following tabledescribes all of the above:

Where I can find Googles official post about this new algorithm ?

http://googlewebmastercentral.blogspot.com/2011/04/high-quality-sites-algorithm-goes.html

Does Google Panda update now live?

Google said its now live for all English Language Google users.

I’m a webmaster and how this affects me?

Again if you are Content Farmer ( If you do Copy=>Paste most of the time ) beware your site may soon loss traffic like hell.