Adsense Knowledge

What is Google Adwords ?

2011-07-10T01:20:00.000-07:00

What is Google Adwords?

So what is Google Adwords and why should I consider using it?

Google Adwords is the system Google has developed to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering, this appears as a “sponsored link”. The system is a “pay per click” system, this means you can dictate where your ad appears through bidding for a series of phrases, but you only pay the amount you have bid for if someone clicks on your ad as a result of a web search, i.e. pay per click!
The ads take the format of a short text ad that includes a title line, two short descriptive lines and a URL link to a website or a specific website page.
The ad will appear on the page of results you decide you want to appear in. For instance page 1 of Google for a search result. The ads appear at the top and to the right of the organic search engine results. You can also pitch at what position on the page your ad will appear, through the amount you bid. Crudely this may mean the more you bid for a phrase, the higher your ad appears on page 1 of the Google Result.
Research shows us that 87% of web users do not scan past page 1 of search engine results. In addition, the higher your website appears on a page will result in more visitors to your website, as web users prefer to click on the ads/search results at the top of the page.

So why use Google Adwords?

It is now apparent that there is a difference between the types of visitor to a website: “browsing traffic”, or, visitors that may have found a website in a search engines organic result, behave differently to traffic that comes directly from Google Adwords or “pay per click traffic”. The reason for this is simple: traffic via surfing in organic results is simply often browsing for information where as traffic via pay per click knows that when they are clicking on a ad, it is simply that, an ad and that the advertisement is for something they need and want to buy, whether that be a product or services. Therefore, you don’t necessarily need millions of visitors via browsing, rather than specific targeted visitors via Google Adwords.

Its not quite as simple as that!

Sorry to say, yes you can pitch the highest bid for phrases and gain some great positions and traffic. You could set up a Google Adword Account and Campaign in a matter of minutes, but without Google Adword Management, you will find often that not only will your budget get used up and not result in any sales or enquiries, but the traffic you do send via this method to your website, may be disappointed when they get there if the page they land on is not relevant to their search: they will simply click away and you will have lost budget and a potential customer.
In addition, through effective Google Adword Management, not only will your campaigns become more effective in driving relevant targeted traffic to your website, the amount you bid for with your desired phrases may be less than your competition and in many instances your ad will appear higher in the Google search result even though you are bidding less than your competitor for a phrase!

How can this be?

When deciding who gets top billing among the sponsored links for phrases, Google factors in bids and how many people click through each ad, giving preference to the more effective ads. If an add and its destination are relevant to the phrase marketed, it is more likely to gain a visitor via pay per click, and one that is relevant and potentially more likely to become a customer.

SEO for Adsense

2011-07-10T00:39:00.001-07:00

If you've been using Google AdSense on your pages you obviously feel the need to somehow generate even more traffic for your website, which in turn would translate to more AdSense click and a higher income.

But who do you do this? Well, the major way you'll get visitors to see your website (other then using AdWords, which is encouraged as well) is to use some techniques to have search engines send more and more users towards your page, by ranking high in search results for your topics of interest.

Believe it or not this is a technique, better known as search-engine optimization or simply SEO. So here are a bunch of tips that come handy under every amateur or professional optimizer's belt.

The first thing you need to take care of is the actual source code and layout of your page. This has to be kept as simple as possible. The problem comes when AdSense and the search engines themselves begin to have troubles in extracting the most relevant keywords on your site because of a too complex layout.

Secondly, try to have each one of your pages target only one specific topic. This way it is a lot easier for them to get indexed properly and for the AdSense ads to be consistent with the content of the site itself.

Also, try not to include too many hyperlinks in your page as well. This also means you should try not to use too many AdSense ads on your page either.

If there are certain keywords you wish to target, make sure the word you wish to target is present in the title, in the first paragraphs as well as in the name of the file. While you're at it you might want to ensure the word springs up in the page's last paragraphs.

And of course, it's very important for your content to have original and compelling content. How do you do this? Well the easiest way to do it is to find something you're really passionate about. That way, providing you give it a lot of effort you're bound to have a great page quite fast.

If the content you use in your site is in the public domain (which is highly discouraged) make sure that you at least give it an original title, and add an opening and a closing paragraph of your own.

This takes a little while, but if, after waiting, you still can't find your page near the top, you should try rewriting your title and your first and last paragraphs. It doesn't take much, often just changing a few words will give you the right results.

And of, course there's the use of keyword tools that may aid you in finding some good keywords to include on your page that will drive visitors to your site more and more.

So those are about the basic techniques in search engine optimization. You can find a lot of computer tools to aid you in doing this, and of course, Google is a great place to search for this.

In the end, you'll find that SEO is a complex topic, and entire books have been written on the topic as well. You might find that you have a lot of optimization you need to do in order to get more and more visitors to your site and clicking those precious AdSense banners.

You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at Adsense Big. They are offering 100 fresh new templates every month.

5 Ways To Improve Your Adsense Earnings

2011-07-10T00:37:00.000-07:00

If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the “geniuses” of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.

The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.

Here are some 5 proven ways on how best to improve your Adsense earnings.

1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.

3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.

4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.

Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.

If others have done it, there is nothing wrong trying it out for yourself.

What is Google Adsense ?

2011-07-10T00:34:00.000-07:00

If you look at the Internet a few years back, you'll see that advertising was done in a way that was very similar to other types of media like television, or actually, more like what you see in a newspaper.

You'd enter a site, and in some location you'd get to see a banner (often these were quite numerous and very large), which would present and ad for whatever company was paying for adds on your space.

But there was one problem with this kind of advertising. It really wasn't exploiting the fact that the adds weren't in some newspaper, but were instead presented over the Internet.
You've probably noticed a lot of things like this over the pages you've browsed. You're looking at an on-line shop, looking for a watch but you get a banner that advertises a car.

While you might, at some later point want to buy a car, right now you're looking for a watch and it would have surely been nice if the banner were advertising a watch, because then you would have probably clicked it.

Well that's also what the folks at Google thought of, so they came up with a killer idea. This is knows as Google AdSense, and it's known as a targeted advertising program
What you do (as a web designer / website owner) is, instead of jumping through hoops to get some banner on your site that your visitors won't even care about, is you just allocate some region of the screen.

You then sign up for the Google AdSense program, you insert a small snippet of code in your webpage and Google ensures that in the location you specify, a banner will appear, presenting adds relevant to the contents of your site.

It's very easy for Google to do this because Google is a search engine company. It looks for the key words in your page, searches a database of websites to find the ones related to whatever is on your page and presto: a targeted ad.

You (the webmaster) get a fee for each visitor that clicks on an adsense banner on your site. Now that's bound to happen more often then with a traditional banner because people are actually interested in what's in that banner (otherwise, they wouldn't be on your page would they?).

But, this also does wonders for the people who want to advertise. And it's because of the same reason. The greatest thing about Google AdSense is that all the content in a banner is relevant.

This relevancy is the key to the programs success, and also the reason why everyone remains happy. The advertiser has a relevantly placed advert, the publisher earns money from their content and Google take their cut.

Of course, as always, Google has set some high standards for its AdSense program, in terms of looks and functionality. You can't have more than two such banners on your website and Google only inserts text in these banners.

So an extra benefit is that AdSense advertising is a lot less obtrusive then regular advertising. But this also means you should position the banner better because it's possible that visitors might miss it altogether.

So in the end, Google AdSense is an advertising program that is unique because the ads are relevant to the content on the site. Anyone that wants to advertise pays Google for it. Anyone who wants to place ads on their site does this through AdSense, getting paid by Google in the process.

All transactions are run through Google, and the advertisers and publishers get access to statistics which help them to understand and moderate the effectiveness of their campaign.
The whole process is elegant, simple and effective from anyone in the chain, from site visitors to advertisers, and it's one of the reasons Google are known for their innovation and new thinking.

Best Place Adsense Ads

2011-07-03T08:11:00.000-07:00

Let us therefore discuss some of the 5 places for adsense units, which when placed will make both your ad units and your content more targeted.

1- Right under the last paragraph:

Positing ads at the end of each of your blog posts or articiles is considerd to be one of the best practices, and you will also find that this works. This is because when people are trying to read an acticle, they are also trying to read an article, they are also trying to read the next article, and when they are looking for another article, surely they will notice the ad at the end of your article.

2- Inline before the first paragraph:

The second best place for your ads to get noticed by the reader is including them in the very beginning of the article, and when a visitor comes to the article page, there is sure to be an adsense unit with in the inline of the text. This will be surely grabbing the notice of the visitor and encourage them to click on the ad, and the chance of clicking them by mistake very high. The best ad units for placing in these sections are square units or half vertical banner.

3- On the left, under the menu and above the fold:

The best place your Google Adsense as units in the place right under menu of your website. Predominantly this will be the left hand side and therefore, this is the best place to place the adsense units. This is because the visitors of your website will be initially accessing the menu and will not fail to notice the content targeted ads below the menu, and the chances of rate per click are high. The best adsense unit that can be placed under the menu is a vertical bar (120 x 600 or 160 x 600). The temptation to click on these ads is much higher than nowhere else is.

4- Right under the article title:

The chances of ad units being noticed when being placed under the article title and the first line of the paragraph are very high for one good reason. The reason is the article title heading and color might be different from the inline text, will force the visitor to spend some time to look at the ad units. However, if page views are more important for you then this is not best place, as you will be deviating visitors of your website.

5- Under or Next to an Image:

Images draw attention and placing ads near the image is much easier to draw attention and it is important that the ads are placed near placed near the still images and animations, as visitors will try to skip as most of them hate it.

How to get an Adsense account Easily

2011-07-02T03:46:00.000-07:00

Many of us noticed that a lot of people have trouble getting an Adsense account the regular way, especially if you live outside of US/CAN/Europe.

I'm going to show you guys a trick that I have been using for a while.

Here is what you do:

Go to the website www.docstoc.com
On the top right hand side you will see a register button click it!
Fill in all information including a valid email.
Click I'd like to set up an Adsense accout.
Fill in all the information Fully and submit.
You will get an email from both Google and Docstoc. Click the link in the Google email and fill out the information and make sure it matches you Docstoc information. Also make sure you click "yes allow docstoc.com to access my account".
Go back to docstoc.com and login to your newly made account.
At the top of the page click "my profile".
On the top left click "update profile" Make sure you fill in as much information here as possible and that it matches your Adsense info. The more info you input the more likely you will be approved by Adsense.
Find any random .doc files or .pdf files in your computer and click the upload tab.
Click the upload tab and upload at least 2 files.

That is it! This method always works and you should be approved with in a week. Once you have your Adsense account you don't need docstoc any more, and you don't have to share any of your Adsense earning with them.

Top 10 Adsense Earner in India

2011-07-02T01:50:00.000-07:00

Number 1:

Name - Amit Agarwal

Website - Labnol.org

Estimated Adsense Earning - $36,000 per month

Alexa Rank - 1950

Number 2:

Name - Amit Bhawani

Website - Amitbhawani.com

Estimated Adsense Earning - $15,000 per month

Alexa Rank - 5000

Number 3:

Name - Harsh Agrawal

Website - Shoutmeloud.com

Estimated Adsense Earning - $11,000 per month

Alexa Rank - 3500

Number 4:

Name - Jaspal Singh

Website - Savedelete.com

Estimated Adsense Earning - $10,000 per month

Alexa Rank - 9000

Number 5:

Name - Arun Prabhudesai

Website - Trak.in

Estimated Adsense Earning - $9,000 par month

Alexa Rank - 21000

Number 6:

Name - Nirmal

Website - NirmalTV.com

Estimated Adsense Earning - $8,500 par month

Alexa Rank - 14000

Number 7:

Name - Rohit Langde

website - Blogsolute.com

Estimated Adsense Earning - $8,000 per month

Alexa Rank - 11900

Number 8:

Name - Rahul Bansal

Website - devilsworkshop.org

Estimated Adsense Earning - $6,500 per month

Alexa Rank - 14400

Number 9:

Name - Honey Singh

Website - honeytechblog.com

Estimated Adsense Earning - $4,500 per month

Alexa Rank - 21400

Number 10:

Name - Srinivas Tamada

Website - 9lessons.info

Estimated Adsense Earning - $4,000 per month

Alexa Rank - 15600

Top 11 Google Adsense Earners

2011-07-01T23:51:00.000-07:00

Number 1:

Name - Shawn Hogan

Website - forum.digitalpoints.com

Estimated Adsense Earning - $500,000 per month

Alexa Rank - 189

Number 2:

Name - Michael Arrington

Website - Techcrunch.com

Estimated Adsense Earning - $240,000 per month

Alexa Rank - 421

Number 3:

Name - Markus Frind

Website - PlentyofFish.com

Estimated Adsense Earning - $300,000 per month

Alexa Rank - 336

Number 4:

Name - Nick Halstead

Website - Tweetmeme.com

Estimated Adsense Earning - $225,000 per month

Alexa Rank - 506

Number 5:

Name - Kevin Rose

Website - Digg.com

Estimated Adsense Earning - $250,000 per month

Alexa Rank - 137

Number 6:

Name - Jeremy Schoemaker

Website - Shoemoney.com

Estimated Adsense Earning - $140,000 per month

Alexa Rank - 6003

Number 7:

Name - Jason Calacanis

Website - Weblogs.com

Estimated Adsense Earning - $120,000 per month

Alexa Rank - 40298

Number 8:

Name - David Miles Jr. & Kato Leonard

Website - Freeweblayouts.net

Estimated Adsense Earning - $100,000 per month

Alexa Rank - 243,873

Number 9:

Name - Pankaj Agarwal

Website - ClickIndia.com

Estimated Adsense Earning - $85,000 per month

Alexa Rank - 1002

Number 10:

Name - Amit Agarwal

Website - Labnol.org

Estimated Adsense Earning - $45,000 per month

Alexa Rank - 1889

Number 11:

Name - Tim Carter

Website - AskTheBuilder.com

Estimated Adsense Earning - $30,000 per month

Alexa Rank - 20328