This is due to the so called “Panda” algorithm update. Lots of people have lost traffic and revenue because of these recent changes and adult websites were also effected.

Adult seo strategies need to change just as normal seo strategies need to.

A common phrase is now being used by a lot of disgruntled web masters – “I’ve been Pandalized” or “pandalized sites”

Google updates its algorithm all the time, but this update is thought to of added some more machine learning and social factors and on page layout factors.

To get a really good idea of what 132 SEO guru’s think has happened check out this brilliant presentation from the guys at seomoz (You will have to scroll down the page to get to the The 51 slide presentation)

http://www.seomoz.org/blog/new-edition-ranking-factors-for-2011-live

The panda updates so far have occurred on the following dates, check your stat programs to see if you were effected.

• Panda 1.0 – Feb 23rd
• Panda 2.0 – March 24th
• Panda 2.1 – April 11th (Worldwide roll-out)
• Panda 2.2 – May 1st
• Panda or other update ? – June 7th

The best way to see these updates in action is to look at two of the large sites that were harmed by the update. The image below shows ezinearticles and ehow losing traffic using alexa user reach data (which is pretty accurate for large sites).

The chart shows ezine getting hammered in pretty much every panda update, ehow escaped until panda 2.1 when it suffered a massive drop, ehow was relatively unharmed overall in comparison to ezine. It now appears that both sites have started to stabilize around current traffic levels, so i would imagine they will start to follow there normal increasing trends due to the addition of new content on a regular basis.

Like all of the updates google makes, they are not completed instantly they may take many iterations to get right.

So if you have been effected in a bad way don’t totally redo your site, wait until the dust settles before doing anything drastic.

But do try and understand the changes, this is fortunately easy to do, simply load up your favorite serp competition tool and have a look what is actually in the serps.

Use current ranking sites to get an idea of what yours need to be.

For more panda madness check out this forum http://www.webmasterworld.com/google/

Adult SEO defensive measures

Some tips to defend against panda and future google serp updates.

1. Inbound link factor

Ensure your website has a varied and plentiful supply of inbound links, these must also be targeted at deep pages within your site (not just the homepage)

The inbound link profile must be carefully nurtured

2. New school inbound link factor

This is the same as above but the new way of looking at this is that you should target facebook, twitter and other social links as well as traditional link building links.

Facebook and twitter need to be in the mix.

3. Freshness factor

You need to keep adding content so that you always have something fresh. The homepage of your site need to continuously change

4. Buzz factor

This is the what’s “hot” factor it has not been proven but it is suspected that if your site is generating “buzz” i.e. people are talking about your site via gmail, facebook and other chat clients that google is measuring, this will effect you rank.

5. On-site social factor

Try and get some user interactivity embedded into your site, user comments give google social proof that your site is important

6. User experience factor

Above the fold user experience

It is thought that google now “sees” your page as well as crawls it – this is not too hard to believe, most people are aware of the preview images that are shown in the google results. (These are recorded images of what you site pages look like)

Adult SEO recovery measures

To this end, people have reported that after getting pandalized they did the following to recover

A) Reduction of the page header size, reduction of the text font size, removal or adverts above the fold, removal of affiliate links above the fold and raising the position of the first line of text on the page.

All of these changes result in more user content above the fold, and remove distractions.

Above the fold is the term used to describe what a visitor sees on his screen without scrolling

This image analysis shows that 92% of clicks are above the fold and 8% are below the fold, you can easily do this for yourself using google analytics

7. Get your on-site adult seo right before you do anything

Without onsite seo optimization you are going to struggle, make sure you get an “A” score for your target keywords using seomoz.org onsite serp checker here its free here – http://pro.seomoz.org/tools/on-page-keyword-optimization/new

8. Penalties, penalties, penalties

Sometimes it seems that whatever you do in life there seem to be more laws, regulations and penalties for everything, well getting a site to rank is a little like this as well.

Some things that create serp penalties that you should look out for

Exact anchor text keyword link building
If you want to rank for “buy mortgages” you should vary your anchor text to be “buy mortgages here” “buy cheap mortgages” “buy mortgages today” as well as “buy mortgages”
Gradually you will rank for the target keyword.
If you run an 1 million link seonuke and xrumer blast with the sole anchor keyword of “buy mortgages” you are going to get penalized.

Adverts and affiliate links - minimize these in the primary above the fold hotspot (top left of page)
Aggressive link building on new sites – creating lots of links in the first three months of a new domain will get your site sandboxed
Over optimization – don’t optimize your pages too much, keep the keyword density down!
Canonical – ensure you have a canonical meta tag on every page
Duplicate content – if your site looks the same and has the same content as another site then you will suffer, mix it up with unique stuff
Black hat stuff – cloaking, invisible text, spam and doorway pages will get you a penalty

There are many more penalties but I have just listed the most common ones that people usually receive.

Adult seo can seem like a game sometimes, but get these factors correct and your traffic will increase and you will also protect yourself from future vandalizing pandas.

First off why bother with adult seo and why bother with adult websites if its so tricky?

1. Adult keywords are the most popular searched keywords in the world, I would like to list them here, but alas they are far too sexually explicit – as a teaser – from the top 30 searched keywords in the world the first two positioned keywords begin with the letter “P” followed by “Google” in 3rd place and believe it or not but 18 out of the top 30 searched keywords in the world are adult words

Adult keywords = Have 50%+ or the majority of search engine traffic

2. Successful internet marketeers will know that you need a few things to make money online nowadays, apparently it used to be easy in the early days of the internet when competition was low, but you need to follow some simple rules to be successful now before you create your website, these rules are:

• Find high traffic keywords
• Find keywords with low levels of competition
• Find keywords that have monetary value

By creating an adult website / business you will find that all of these rules are far easier to obtain than be simply following the herd and creating another tech blog or another acai berry website these normal websites have proportionately far lower levels of traffic with huge amounts of competition and monetary value can be assumed similar.

3. Its not actually that tricky to perform adult search engine optimization, despite what you may have read or overheard adult seo can be performed relatively easily, you just need to take a little care and attention to detail and then you can market your adult site with ease

Top Ten Adult SEO Strategies to Market and Promote your Adult Site

1. Optimize you main site by using seo friendly permalinks, h tags, alt tags and add content regularly

2. Create an seo optimized supporting blog and redirect traffic to your main adult website

3. Join adult forums, interact, add value to the forums and use the forum signature link to promote

4. Create modified linkwheels to increase your serps

5. Submit your site to adult directories

6. Use adult link dump websites to gain instant traffic and links

7. Buy adult traffic and monitor / optimize the results

8. Create social networking groups and siphon the traffic

9. Create web 2.0 properties and promote your website

10. Sponsor other adult websites in your niche and you may receive a website link in return

Most important but what we sometimes forget

Analyse your adult seo results, take a breather and find out which adult search engine optimization tactics worked

So my first bit of seo advice is all about comments! sometimes known as “reviews” and how to use comments to your advantage. I am not really going to get into whether these ideas are whitehat or blackhat or a mixture of both, i will simply put these ideas on the table and you can decide if they are ethical for you

Commenting is useful in seo because by adding comments you will receive the following results which you may find useful….

1. Adding a comment can pass pagerank to your site

2. Adding comments gives credence to your post

3. Adding comments make that post or site look popular

4. Most people look for reviews or comments before buying a product for confirmation that the product is accurately described and worth buying

5. Comments can increase the position of your business or article in google local results and local business directories

6. If people post comments on your blog then you have will have received some free content that the spiders will crawl and index, bringing you additional traffic

Examples of this in action

Have a look at google maps

Type in any business term “seo” for example and you will find that the local business listing results are assisted (have higher positions) because of three main factors 1. the business address in relation to the location searched or ip searched from 2. the title 3. amount of “reviews”

Try any search for any popular themes and you will find that the top listed ones will usually have reviews or “comments”

Business directory notice how the top listed result here has 41 reviews ! – >

http://www.yelp.com/search?find_desc=seo&ns=1&find_loc=new+york

Pagerank goodness

The following site is a free business directory, the webpage has a pagerank of 4, notice that if you are listed on the second page for the same search you would get no pagerank, so if you added a comment or a “review” you would be listed on page one and some pagerank would pass to your site

Check it out – >

http://www.freeindex.com/categories/computers_and_internet/computer_services/computer_repair/

Web2.0 Properties

This web2.0 property webpage has a pagerank of 4 if you add a comment to this page your “hubpages profile” will receive some of this pagerank this is then passed onto your own hubpages which should then pass juice on to any links (websites) that you are promoting through your hubpage

Check it out – >

http://hubpages.com/hub/SEO-Press-Releases-How-to-Write-them-and-Where-to-Submit-Them

Tips to add comments

1. Get your friends and family to add comments to your sites, send them an email with a link so they don’t have to find it themselves

2. Buy a VPN service and add a free plugin to firefox called “BetterPrivacy”, this will then allow you to post more than one comment from your computer (most directories and popular websites will employ safeguards to prevent you from posting more than one comment)

Tips to increase comments on your blog

You usually don’t get anything for free these days so expecting your blog to be populated with loads of comments is kind of naive, you have to entice people to comment, use the following tricks

1. Install the “do follow” plugin for wordpress this removes the no follow attribute for links in the comments

2. Add the “top commentators widget” plugin for wordpress this will reward people who comment

3. Create a controversial post that people will want to comment on – something like “i love british petroleum – the mexico gulf is a large sea anyway” or maybe something stronger – blog posts that are total fallacies seem to attract massive quantities of comments

4. Pay someone to create the first comment for every post you make, nobody likes to create the first comment

5. Get fellow bloggers or friends to comment on your blog

Remember only a small percentage maybe 1% of people are likely to actually create a blog comment so you need at least 100 real visitors a day to receive 1 comment – build up the traffic and the comments will come if you follow the above seo advice

We decided to create an adult seo business after 4 years of optimizing our own adult sites with some great successes, we found throughout this period there was no reliable adult search engine optimisation companies – lots of normal seo companies but none that focus solely on adult seo

To create this leading adult seo service we have formed partnerships with two of the internets leading seo companies and have created a cutting edge set of services, discounted through these partnerships specialising in adult seo

If you have a unique adult seo service that you would like to promote we would be happy to form a partnership with you as well – so please do get in touch and join our organisation