In the following article, I will try to describe the way how web log analysis works and direct you to the right resources which will help you configure Advanced Web Stats to monitor and analyze the interaction of your visitors with your website.

1. Visits to your website

So, the story starts with your visitors. The visitors of your website have the main role here once they land on your website and browse around for information. They might purchase your product or service straight away, look around and bookmark your website for a future visit or just bounce back and close their browser window 3 seconds later. But the most important thing is that they interact with your website. Of course, you are now interested how they do that and how you can get the most of it.

2. Visitor interaction

Now, as the visitors browse your website, the web server where your website is hosted logs the interaction of the visitors with your website. This interaction is logged into log files which are stored on the web server. JavaScript tracking scripts, such as the aws.js tracking script, add additional information into those logs.

3. Web server log files

Visitors are browsing your website and their interaction with your website is logged and stored on your web server. But what to do next to get insights about this? At this moment you need to add the log files into Advanced Web Stats and let the application do it’s job.

To get hold of your log files, you need to speak with the company where your website is hosted and ask them to direct you to the right resources in getting them manually or for the FTP configuration. If you configure Advanced Web Stats to get the logs via FTP, it will automatically download them on a location you specify from your computer and then parse them.

4. Web Log Analysis reports

Once you have manually downloaded the log files or have the FTP settings to access them, it’s time to configure Advanced Web Stats. When you will finish to create a new profile and properly configure it to get the log files, Advanced Web Stats will parse them and display reports with information about your website.

When the profile is created and the log files are parsed you can start visualize and analyze reports about your website. To get started you can check the reports provided by Advanced Web Stats, but also have a look at more advanced reporting features such as campaign tracking or ecommerce tracking.

We actively listen to our customers and this blog is the result of their requirements and our desire to add value to our products and services.

It will contain useful information that will help you discover how to effectively use Advanced Web Stats to effectively analyze your statistics and measure your success.

What do we want to achieve with this blog?

From the beginning we want to make clear the reasons why we decided to start this blog. We want to:

• inform and educate our customers on how to best take advantage of Advanced Web Stats to improve their conversion rates
• improve communication with our customers and make them feel more comfortable using our product
• receive feedback about how our customers use and interact with our product
• add personality to our brand, giving you a more personalized product and service

Because we decided to encourage multiple folks from our team to post, you will read sometimes informal posting, but most of the time, comprehensive information and advanced tips and tricks.

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• learn more about Advanced Web Stats, read tips and best practices
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The Advanced Web Stats Team

http://www.advancedwebstats.com/