Advantis Communications

Old Tools Die Hard

Karen Barker — Tue, 05 Mar 2013 14:19:26 +0000

It used to be that a graphic designer’s vernacular included ‘bluelines’ and ‘colour keys.’ Typography was laid down on art boards using Letraset while the designer hunched over a drafting table. If years ago as a business-to-business marketer you wanted to promote a product or service, you printed a brochure or direct mail postcard. Fast [...]

Social Media This Week: March 1

Cait Overend — Fri, 01 Mar 2013 21:01:44 +0000

Here is your weekly social media update, brought to you hot and fresh by the Advantis team! If you’re not familiar with these updates, check out the inaugural post for more information. Va-va-Vivoom on Vimeo Date: February 28, 2013 Platform: Vimeo Update: Vimeo announced their latest addition to the Enhancer, a 500+ gallery of filters that [...]

CommsCrusaders: Six Keys to Achieving Effective Communication

Cyrus Mavalwala — Wed, 27 Feb 2013 14:06:07 +0000

Whenever I travel for work I try to squeeze in opportunities to catch-up with colleagues with whom I don’t get to see every day. Such was the case when I was speaking in Chicago on how to Act Like An Agency. It was in this beautiful and windy city where I had the chance to [...]

3 Steps to Keep on Track During a Hack

Cait Overend — Wed, 20 Feb 2013 15:55:53 +0000

In the last few days, two big brands’ Twitter accounts (Burger King and Jeep) have been hacked. While some steps taken deserve a pat on the back, there seemed to be a lack of action from both parties as the wildfire blazed. We’re hoping this is the end of the hack-o-mania, but should your organization run [...]

How to Secure Media Headlines

Cyrus Mavalwala — Thu, 14 Feb 2013 16:19:54 +0000

A common frustration I hear from business executives is that they feel like their company is the best kept secret in their industry. Nothing is worse than seeing your rival in the headlines. Everyone reads the headlines, but few are ever featured in them. The art and science of media relations has certainly evolved [...]

Be a Part of Something Big: PR Career Opportunity

Ernesta Rossi — Mon, 11 Feb 2013 16:00:29 +0000

Job Description Are you ready to accelerate your learning and make things happen? If not, this opportunity isn’t for you. Advantis Communications, an award-winning, boutique public relations and content marketing agency is on the hunt for the consummate B2B media relations and PR professional who takes pride in their work. Our Canadian and US technology [...]

Social Media This Week: Feb 1

Cait Overend — Fri, 01 Feb 2013 12:40:26 +0000

Social media changes faster than this crazy Canadian weather, so we don’t expect you to have each and every new platform or feature nailed down. We’ll do that for you! Weekly, the Advantis team will dig through the social media madness and post any updates that are essential for B2B marketers, helping you deliver on [...]

Advantis Public Relations & Social Media Intern

Ernesta Rossi — Tue, 29 Jan 2013 22:44:33 +0000

If you have a background in PR and social media, love all things digital and have a passion for achieving excellence on every project, check out this internship opportunity at Advantis Communications in the heart of Markham – “Canada’s High Tech Capital”. Advantis Communications is an award-winning, boutique business-to-business public relations and content marketing agency. [...]

A New Social Media Certificate

Cyrus Mavalwala — Thu, 24 Jan 2013 18:40:51 +0000

You thought about it in 2011. You talked about it in 2012. And now, to advance your career, you should just do it in 2013! Invest in social media education that is If you know me, you know I’m passionate about how new strategies, technologies and processes that help achieve business objectives. So, I was [...]

Advantis’ Holiday Video 2012

Cyrus Mavalwala — Fri, 14 Dec 2012 17:53:30 +0000

We heard that Santa had left the North Pole to finalize his naughty or nice list. So the Advantis team seized the opportunity to try and find the real Santa. Watch as we tackle one of the most asked questions in the world this time of year. Your thoughts on his whereabouts? Drop [...]