Adverblog

Tour de France and social media, tres bien

This is the first time in which the Tour de France is happening in the middle of social media tools being so mainstream, so there has been some interesting tools built, besides Lance Armstrong twittering from inside the race. First...

My music, your webcam, our video

Very cool use of webcams and of interaction with consumers/fans. For the Sour's 'Hibi no Neiro" the cast was selected from the actual Sour fan base, from many countries around the world. Each person and scene was filmed purely via...

Drinks & apps

On Facebook, a few months ago you sacrified your friends for a burger. Now it's time to get them back by offering them an icecream. Through the social network Starbucks is giving away 20,000 coupons for a free pint of...

Travelling meets Radiohead: Atrapalo

One of the most representative cases of succesful online brand building in Spain is Atrapalo.com, an online travel agency that also promotes leisure activities. Their campaigns, run by DoubleYou, always have an interesting twist about how engaging people, from...

Heineken Walking Fridge 4

After the 'Walk-in Fridge', the supposed user generated 'Walk-in Fridge' and the 'Walking Fridge', Heineken is back with a new episode in the Walking Fridge soap. This time it's a real 'user generated' version. Heineken teamed up with Brandfighters, a...

Tributes to Michael Jackson

Not properly advertising, but it's really interesting how the dying of Michael Jackson spread like fire in Twitter and all the subsequent tributes that have been released during the last two weeks: - this print tribute done by GolpeAvisa...

4320 Tweets

V Australia has created a competition where users can win a weekend in LA. The idea is based on showing how much you can pack into an exciting 3 days. The catch is to win the major prize of a...

Coke Lights sings a song

Here in Italy Coca-Cola Light has launched a karaoke website which invites women to sing a Duffy song in front of a webcam in order to share it with the world. Even if my very first reaction was pretty negative,...

Make Love Not War...

...read the bumper sticker on my parents camper van. A stomach churning thought but a positive message i think we'd all agree. For a more contemporary adornment for your 'ride' look no further than Tweet My Bumper. A simple way...

Crispin Porter + Bogusky launches Beta

Crispin Porter + Bogusky launched a beta version of their new site. Being aware of how much buzz CPB and their works produce i found the approach really fresh and interesting, trying to capture it all into the site,...

Lands End online store

Gimme a day to get body adjusted back to Sydney and I will respond to Martina's post. For now (via Digital Buzz) check this out. It's great to see brands doing something a little different with their online stores and...

#interactivemonday: Billy Tweets and Loaded

My #interactivemonday from @realadverblog begins with an impressive use of Twitter to pay a tribute to Michael Jackson: Billie Tweets. And then a touch of freshness and energy: my second pick is a website from South Africa: Loaded 100% Natural...

Pick your own cyberlions

Gulp! I've been offline for a week or, better, I've been using the Web for a week only for work or to read news about Michael Jackson death (that was really a shock as I was a big fan of...

"The best job in the world" vs "Professional fan"

2009 Cannes CyberLions awarded (Mark will be posting a wrap-up for that in the next few days), now we are all waiting to know which entries will win Film category and the Grand Prix for Titanium and Integrated, which is...

Philips vs Twitter

Philips is convinced of the quality and power of it's own products, so it decide to take on any challenge for any of it's product in a new campaign called Philips Versus. Interesting twist is that the campaign is running...