Adverblog

Adidas storytelling for a jersey

Since I work for Nike, I'm surely not in the best position to judge Adidas work but, as you know, my editorial line focuses on showcasing great digital creativity in a objective way with a personal touch. Nike and Adidas...

Converse: buy, make play

Converse has recently launched a new brand website with ecommerce fully "embedded" in the experience. Navigation it's pretty straightforward: buy, make or play. The first option is to buy in-line product, the second is to customise your shoes and the...

Toshiba Space Chair

Toshiba sent a biodegradable Space Chair up 98,268 feet using balloons and 4 GPS systems. It was filmed using Toshiba IK-HR1S cameras. I love the very end of the clip - freaked me out :)...

Hit the bitch

Sorry for the strong language, but this is the title of a new social campaign from Denmark. The campaign is literally in your face as you have to punch the featured girl to get the message. Most disturbing is that...

Housekeeping goes social (and mobile)

Branded iPhone applications need one characteristic to be successful and appreciated by consumers: they need to be useful and, possibly, worth talking about to friends. I was quite doubtful when I received an email from Tide PR people promoting "The...

Samsung Mobile Explorers

In this viral-intended videos for Samsung... ... she CAN spin: and he CAN really hit the ball: (thx Pit!)...

Jordan M6 video experience

I love the multimedia journey that my colleagues and Nike/Jordan created for the launch of the M6 model. I like it because it has a rather fresh approach with video product storytelling divided in small but effective pills. It's a...

KRINK MINI

MINI claims to have a lot in common with street art. Both urban phenomenons, both part of metropolitan streets. That's why they teamed up with Craig 'KR' Costello. Craig created the KRINK brand, which stands for highest Quality markers and...

Trivial Pursuit battle of the sexes

The touch of sense of humour you won't expect from such a traditional game like Trivial Pursuit: to promote the latest version of the game they launched an online challenge that cashes on a neverending rivalry. Can women prove they...

Dunlop Volley

Old school x 10. I loved my Dunlop Volley's when I was 7. They are back... Campaign for Dunlop Volley - it's a shoe. Crazy campaign and worth a look....

Virgin Atlantic, don't panic

Virgin Atlantic has just released an iPhone application to help flyers who don't like flying. The application presents the pretty well known "Flying without fear course" aimed at anxious flyers. It features a video explanation of the flight process, frequently...

The answer is on Facebook, Mr Watson

The latest advergame that plays with your Facebook profile has been launched today to promote the upcoming movie Sherlock. Start here, "hire" a Facebook friend to help you out as Watson and start playing. I've just completed the registration and...

The Big Warm Up

A lot inspirational digital project that promote social causes or educational content lately. My latest discovery (thanks to Osocio) comes again from the US and talks about the support we can give to homeless people in Boston. It's called the...

Kitesurfing: emotions needed

Kiteboarding brand F.One has recently launched a new website to promote its Bandit kites. The site takes the users throughout the exploration of a virtual city where different shops offer different kind of information: the cinema shows a short movie...

Cadbury one for you and one for me

Very often when we think about winning a (big) money prize we speak loud and declare that, if that would happen, we would give quite some money to a charity organization. In Canada Cadbury has decided to give us the...