Very similar to tons of webcam movies that spread around the web and have a huge audience. This is what the target group is watching, so this is how you reach them. Great anticipation (from The Viral Factory).

In 2005 Heineken also coorporated with Google for the introduction of Tapvat. In that campaign – Tapvat on Tour - Google Image Search was integrated as a personalized postcard generator, challenging visitors to find the most original destination to take along their Tapvat.

Since this a campaign from my own agency Qi (I really had to share this one, sorry), I left my opinion behind. But I'm curious what you think..

Story: An 85-year old British Lady by the name of Mary Wooldbridge, who takes her dachshund for a daily walk, buys a Mammut-Jacket to proctect herself from the wind and weather. This Jacket is obviously so good that the elderly lady believes that she can climb Mount Everest wearing it.

Check out this funny viral | via iPub & Coolz0r

It's a powerfull campaign that focusses on smokers but also on the non-smokers which can become buddies to help people stop smoking.

On the campaign website you can send in tips and tricks for the people in need (smokers). :)

I am sure this is a campaign that will stick in peoples minds.

The way it works is that you can send a friend a message to let them know about the Renault special conditions. The fun factor is that your friend's name will be mentioned in the movieclip. Pretty funny but some more action would have been nice. Anyway it's a fun way to get your message spread.

The adoptees will start promoting their contries in person with a European tour and online with personal weblogs. The users then decide which of the 12 persons to 'adopt' as their favourite German.

With IMvironments brands connect people directly, reshape messenger with branded images and entertain them with branded content .They are already some brands (Mountain Dew, HP, American Express, Napster...) using Imvironments. But we think, possibilities are bigger.

From a marketing perspective, brand is connected to the advergames very successfully. Game’s target is the same as Gillette M3 Power. Game is already most successful advergames in Turkey. It has hundreds of registered user. Moreover, concept of the game is based on get the girls with your shaving. This is what gillette want to say.

The game is very funny and sexy and has amazing viral potential. Game consist of three level. In order to play next levels, you should invite your friends. Whenever they register you have a passport to play next levels.

Also this viral is dubbed "Need more space?" but the approach is different. Originally the 2 viral movies should have been released together but some problems in Belgium with one person complaining about the obese people in the clip had put a halt on spreading.

From Press Release

GORILLA KINGDOM is bringing a new level of fun to the (MALIN+GOETZ) flagship store in Chelsea. Every evening, young men and women will be showering together to show the locals how the (M+G) shampoo, conditioner, and body cleanser are really meant to be used. It's all part of a unique video installation designed by GORILLA KINGDOM, a multimedia production company based in New York. New videos will be added monthly in 2006, so stop by often between 5pm and 2am to take a peek.

[via coolhunting]

Ads outdoors and in papers and magazines have the slogan “We Love Boobs” (www.lindex.se) A close-up of a woman in a white, pretty innocent bra was obviously too much for the Swedes and the “nakedness” has been wildly discussed in the tabloids lately. The ads have even got banned in the underground of Stockholm.
The company has got pretty much free publicity and I suppose the PR-agency behind is quite satisfied. I don’t think there’s been such a fuss about an ad since Ann Nichole Smith was the model (thin at that time) for H & M.
That’s the famous Swedish Sin for you!