tag:blogger.com,1999:blog-46076054040897063342015-02-08T21:18:43.690+02:00advert-eyesA place to deposit a few creative and communicative ideas... enjoy!Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.comBlogger570125tag:blogger.com,1999:blog-4607605404089706334.post-6561303813181195252008-06-05T00:36:00.005+03:002008-11-13T16:32:57.672+02:00Catch me if you can!<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_MasLq8lHoes/SEcL7JQH6SI/AAAAAAAAC10/Y4lIqlutjCI/s1600-h/MISS-PRINT.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://1.bp.blogspot.com/_MasLq8lHoes/SEcL7JQH6SI/AAAAAAAAC10/Y4lIqlutjCI/s400/MISS-PRINT.jpg" alt="" id="BLOGGER_PHOTO_ID_5208144604801001762" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_MasLq8lHoes/SEcL76T6v4I/AAAAAAAAC18/keRtEEvi_sM/s1600-h/ROBBER-PRINT.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_MasLq8lHoes/SEcL76T6v4I/AAAAAAAAC18/keRtEEvi_sM/s400/ROBBER-PRINT.jpg" alt="" id="BLOGGER_PHOTO_ID_5208144617970253698" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_MasLq8lHoes/SEcLxgRjK3I/AAAAAAAAC1o/RaMVVg5GF8M/s1600-h/KKK-PRINT.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_MasLq8lHoes/SEcLxgRjK3I/AAAAAAAAC1o/RaMVVg5GF8M/s400/KKK-PRINT.jpg" alt="" id="BLOGGER_PHOTO_ID_5208144439182306162" border="0" /></a>A nice concept hidden in this campaign for Live Poker Magazine. Three ads, made in France, that talk about bluffing in a sort of "impossible" way :-) I guess in Poker it is all about daring! Nice attempt to make me smile... and it did work I must say ;-)<br /><br /><span style="font-weight: bold;">Client: </span>Live Poker Magazine<br /><span style="font-weight: bold;">Agency:</span> DDB, Paris<br /><span style="font-weight: bold;">Creative director: </span>Alexandre Hervé / Sylvain Thirache<br /><span style="font-weight: bold;">Copywriter:</span> Olivier Lefebvre<br /><span style="font-weight: bold;">Art director: </span>Benjamin Marchal<br /><span style="font-weight: bold;">Photographer: </span>David Stewart<br /><br />Rate this ad <p></p><div class="js-kit-rating" title="Catch me if you can" path="/post548"></div>Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.com10tag:blogger.com,1999:blog-4607605404089706334.post-31183669863436191672008-05-21T00:39:00.004+03:002008-11-13T16:32:57.833+02:00Flowertising<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_MasLq8lHoes/SDNFXXMwpHI/AAAAAAAAC1g/vCMRLik4FMI/s1600-h/Flower+12.JPG"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_MasLq8lHoes/SDNFXXMwpHI/AAAAAAAAC1g/vCMRLik4FMI/s400/Flower+12.JPG" alt="" id="BLOGGER_PHOTO_ID_5202578262209897586" border="0" /></a>The Children's Society is a national charity driven by the belief that every child deserves a good childhood. To that end it provides vital help and understanding for those children who face the greatest danger, discrimination or disadvantage; children who are unable to find the support they need anywhere else. They unveiled the UK’s first billboard made entirely out of flowers in celebration of their garden at the RHS Chelsea Flower Show 2008 and their ongoing investigation into the state of childhood in the UK. Carrying the charity’s strap line, ‘Making Childhood Better’, the floral 20ft x 10ft ‘flowertising’ billboard is made up of 4,000 fresh roses, 1,500 fresh carnations and 1,000 chrysanthemums; contains over 102,000 petals; took over 288 hours to create and two hours to construct on site. The billboard wants to communicate that every child deserves a good childhood and that green space can play an important part in achieving this. A beautiful eye-catching surprise, reminding that summer is on its way!<br /><br /><span style="font-weight: bold;">Client:</span> The Children's Society<br /><span style="font-weight: bold;">Agency:</span> Cake, London<br /><span style="font-weight: bold;">Gardeners:</span> Mick Lambert / Pat Lambert<br /><br />Rate this ad <p></p><div class="js-kit-rating" title="Flowertising" path="/post547"></div>Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.com0tag:blogger.com,1999:blog-4607605404089706334.post-60657670635703030702008-05-21T00:24:00.006+03:002008-11-13T16:32:58.133+02:00Chess Ace<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_MasLq8lHoes/SDNB1HMwpGI/AAAAAAAAC1Y/wAtJc5_-FrY/s1600-h/ace.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://2.bp.blogspot.com/_MasLq8lHoes/SDNB1HMwpGI/AAAAAAAAC1Y/wAtJc5_-FrY/s400/ace.jpg" alt="" id="BLOGGER_PHOTO_ID_5202574375264494690" border="0" /></a>Ace is a whitening product for clothes. In this ad done in Turkey we see a chess game of "stains" against white clean clothes! Looks like white wins, as the copy also tells us. Sure is a different way to show a product like this, although I'm not very sure rather I like it or not :-/ I believe it is on the border line between well done and "forced".<br /><span style="font-weight: bold;">Client:</span> Ace<br /><span style="font-weight: bold;">Agency:</span> Grey, Constantinopole<br /><span style="font-weight: bold;">Creative Director:</span> Engin Kafadar / Tugbay Bilbay / Ergin Binyıldız<br /><span style="font-weight: bold;">Art Director:</span> Dide Hersekli<br /><br />Rate this ad <p></p><div class="js-kit-rating" title="chess ace" path="/post546"></div>Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.com3tag:blogger.com,1999:blog-4607605404089706334.post-49027091035406953942008-05-14T22:18:00.006+03:002008-11-13T16:33:04.817+02:00Baby you can drive my car...<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_MasLq8lHoes/SCs7anMwpDI/AAAAAAAAC1A/b1jT33PvMgo/s1600-h/matchbox1.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://4.bp.blogspot.com/_MasLq8lHoes/SCs7anMwpDI/AAAAAAAAC1A/b1jT33PvMgo/s400/matchbox1.jpg" alt="" id="BLOGGER_PHOTO_ID_5200315523114509362" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_MasLq8lHoes/SCs7bHMwpEI/AAAAAAAAC1I/atgXblIQkQs/s1600-h/matchbox2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://2.bp.blogspot.com/_MasLq8lHoes/SCs7bHMwpEI/AAAAAAAAC1I/atgXblIQkQs/s400/matchbox2.jpg" alt="" id="BLOGGER_PHOTO_ID_5200315531704443970" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_MasLq8lHoes/SCs7cnMwpFI/AAAAAAAAC1Q/XKFtPXfo2cI/s1600-h/matchbox3.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://4.bp.blogspot.com/_MasLq8lHoes/SCs7cnMwpFI/AAAAAAAAC1Q/XKFtPXfo2cI/s400/matchbox3.jpg" alt="" id="BLOGGER_PHOTO_ID_5200315557474247762" border="0" /></a>I loved the art direction and the simple idea hidden in these Matchbox ads. What could be more direct than this? Kids that play with miniature model cars, imagine that they actually drive them. A nice "easy to get" campaign<span style="font-weight: bold;">, </span>without needed to use any text except the logo.<span style="font-weight: bold;"><br /><br />Client: </span>Matchbox<span style="font-weight: bold;"><br />Agency:</span> Ogilvy & Mather, Frankfurt<br /><span style="font-weight: bold;">Creative Director: </span>Christian Mommertz / Sr. Stephan Vogel<br /><span style="font-weight: bold;">Copywriter:</span> Stefan Lenz<br /><span style="font-weight: bold;">Art Director: </span>Stefan Lenz / Marco Weber<br /><span style="font-weight: bold;">Photographer:</span> Kajetan Kandler<br /><br />Rate this ad <p></p><div class="js-kit-rating" title="Baby you can drive my car" path="/post545"></div>Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.com3tag:blogger.com,1999:blog-4607605404089706334.post-47747994936456548872008-04-24T14:19:00.005+03:002008-11-13T16:33:05.140+02:00"Kalo Pasha" (Happy Easter) to all<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_MasLq8lHoes/SBBs4kXUA-I/AAAAAAAAC04/4ZLoAswFxmk/s1600-h/easter+theme+copy.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://1.bp.blogspot.com/_MasLq8lHoes/SBBs4kXUA-I/AAAAAAAAC04/4ZLoAswFxmk/s400/easter+theme+copy.jpg" alt="" id="BLOGGER_PHOTO_ID_5192770089448113122" border="0" /></a>Well the Greek Orthodox Easter has arrived, so it's time to take some days off. Days of grief that are followed by the resurrection of Christ, bringing along the message of love and hope for all. Happy easter to everybody. I will continue my blogging on 5th of May... Don't eat to much lamb now after all that fastening... (Greeks know what I'm talkin' about) C ya all soon.Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.com2tag:blogger.com,1999:blog-4607605404089706334.post-27803732531615689952008-04-24T13:53:00.006+03:002008-11-13T16:33:05.510+02:00Simple Simon Says...<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_MasLq8lHoes/SBBpw0XUA7I/AAAAAAAAC0g/9URjbUv8dAE/s1600-h/antismoke1.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://2.bp.blogspot.com/_MasLq8lHoes/SBBpw0XUA7I/AAAAAAAAC0g/9URjbUv8dAE/s400/antismoke1.jpg" alt="" id="BLOGGER_PHOTO_ID_5192766657769243570" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_MasLq8lHoes/SBBpxUXUA8I/AAAAAAAAC0o/Def2mztGkZo/s1600-h/antismoke2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://4.bp.blogspot.com/_MasLq8lHoes/SBBpxUXUA8I/AAAAAAAAC0o/Def2mztGkZo/s400/antismoke2.jpg" alt="" id="BLOGGER_PHOTO_ID_5192766666359178178" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_MasLq8lHoes/SBBpx0XUA9I/AAAAAAAAC0w/C1Mcb5rK2QA/s1600-h/antismoke3.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://2.bp.blogspot.com/_MasLq8lHoes/SBBpx0XUA9I/AAAAAAAAC0w/C1Mcb5rK2QA/s400/antismoke3.jpg" alt="" id="BLOGGER_PHOTO_ID_5192766674949112786" border="0" /></a>Kids watch and do exactly what grown ups do. This is the meaning of this anti-smoking campaign, that I find so correct! The copy seems plenty, but it's worth reading it, for understanding the children's point of view about this topic. Illustrations look beautiful and so does the whole concept. I liked it alot.<br /><br /><span style="font-weight: bold;">Client:</span> Friends of Cancer Patients<br /><span style="font-weight: bold;">Agency:</span> Saatchi & Saatchi, Amsterdam<br /><span style="font-weight: bold;">Creative Director:</span> Magnus Olsson<br /><span style="font-weight: bold;">Copywriter: </span>Avinash Sampath / Tim Bishop<br /><span style="font-weight: bold;">Art Director: </span>Tim Bishop<br /><span style="font-weight: bold;">Retoucher: </span>Jeroen Wartenbergh<br /><span style="font-weight: bold;">Illustrator:</span> Gregory Ferrand<br /><br />Rate this ad <p></p><div class="js-kit-rating" title="Simple simon says" path="/post544"></div>Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.com0tag:blogger.com,1999:blog-4607605404089706334.post-49990027177721954142008-04-24T13:37:00.007+03:002008-11-13T16:33:05.596+02:00Wild ride<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_MasLq8lHoes/SBBjMkXUA6I/AAAAAAAAC0Y/Nusq7ptVmXU/s1600-h/Jeep.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://1.bp.blogspot.com/_MasLq8lHoes/SBBjMkXUA6I/AAAAAAAAC0Y/Nusq7ptVmXU/s400/Jeep.jpg" alt="" id="BLOGGER_PHOTO_ID_5192759437929218978" border="0" /></a>An Ad made in Mexico for Jeep. It was done to promote the Jeep camp, where test rides were taking place in real nature conditions. It took me a while to understand though that the three parrots represent the three colors of the traffic lights! Nice thinking but it looks a bit "hard to get" in my opinion... and without the explanation above, maybe it did need a test-ride text after all.<br /><br /><span style="font-weight: bold;">Client:</span> Jeep<br /><span style="font-weight: bold;">Agency:</span> BBDO, Mexico<br /><span style="font-weight: bold;">Creative Director:</span> Ruben Rocha / Agustin Esteban<br /><span style="font-weight: bold;">Copywriter:</span> Omar Sanchez / Diego Gonzalez<br /><span style="font-weight: bold;">Art Director:</span> Antonio Cue / Agustin Esteban<br /><br />Rate this ad <p></p><div class="js-kit-rating" title="Wild ride" path="/post543"></div>Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.com0tag:blogger.com,1999:blog-4607605404089706334.post-69924053180641481192008-04-22T16:44:00.013+03:002008-11-13T16:33:05.776+02:00In the beginning was normal ears!<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_MasLq8lHoes/SA3wXkXUA4I/AAAAAAAAC0I/rt2XMYwGw-c/s1600-h/mrspock.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://2.bp.blogspot.com/_MasLq8lHoes/SA3wXkXUA4I/AAAAAAAAC0I/rt2XMYwGw-c/s400/mrspock.jpg" alt="" id="BLOGGER_PHOTO_ID_5192070233117164418" border="0" /></a>Shackleton in Spain is becoming one of my favourites :-) I love their humor that is very well combined with a good dose of creativity. In this ad, we see all the truth about Star Trek (I admit I am a big fan of that TV serial) and how it all began. It seems as Mr Spock didn't always have those long ears. I really wonder why didn't I become a Vulcan too, after all these "non studying" years in school... probably it doesn't happen to all naughty boys! Keep it up guys, it's always nice making us laugh. :-)<br /><br /><span style="font-weight: bold;">Client:</span> Sci Fi Channel<br /><span style="font-weight: bold;">Agency:</span> <st1:place st="on"><st1:city st="on">Shackleton</st1:city>, <st1:state st="on">Madrid</st1:state><st1:country-region st="on"></st1:country-region></st1:place><o:p></o:p><br /><span style="font-weight: bold;">Creative Director:</span> Juan Nonzioli<o:p></o:p><p></p>Rate this ad <p></p><div class="js-kit-rating" title="In the beginning was normal ears" path="/post542"></div>Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.com1tag:blogger.com,1999:blog-4607605404089706334.post-20854934162437354502008-04-22T16:30:00.004+03:002008-11-13T16:33:05.930+02:00A big step for man kind...<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_MasLq8lHoes/SA3pBkXUA1I/AAAAAAAACz4/HwVwmtx088s/s1600-h/manix.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://2.bp.blogspot.com/_MasLq8lHoes/SA3pBkXUA1I/AAAAAAAACz4/HwVwmtx088s/s400/manix.jpg" alt="" id="BLOGGER_PHOTO_ID_5192062158578647890" border="0" /></a>When it comes to condom ads, you just don't know what to expect anymore. Most of them are done a dozen of times. The "extra large" theme done in this ad is never shown I believe in this specific way... By placing in the ad a third middle shoe, they emphasize on the "King Size" mentioned in the copy. I guess it's easy to say what the "third foot" really is... Elephantiasis maybe? ;-/<br /><br /><span style="font-weight: bold;">Client: </span>Manix<br /><span style="font-weight: bold;">Agency:</span> CLM BBDO, Paris<br /><span style="font-weight: bold;">Creative Director:</span> Gilles Fichteberg / Jean Francois SACCO<br /><span style="font-weight: bold;">Copywriter:</span> Laurent laporte<br /><span style="font-weight: bold;">Art Director:</span> Sophian Bouadjera<br /><span style="font-weight: bold;">Photographer:</span> Eric Devert<br /><br />Rate this ad <p></p><div class="js-kit-rating" title="A big step for man kind" path="/post541"></div>Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.com0tag:blogger.com,1999:blog-4607605404089706334.post-4799348872675252082008-04-21T20:32:00.005+03:002008-11-13T16:33:06.210+02:00Blown with the wind...<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_MasLq8lHoes/SAzP2yHizhI/AAAAAAAACzo/BHi_a5KUrus/s1600-h/glass1.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://4.bp.blogspot.com/_MasLq8lHoes/SAzP2yHizhI/AAAAAAAACzo/BHi_a5KUrus/s400/glass1.jpg" alt="" id="BLOGGER_PHOTO_ID_5191753010524638738" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_MasLq8lHoes/SAzP3CHiziI/AAAAAAAACzw/gt5erTaoMiM/s1600-h/glass2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://1.bp.blogspot.com/_MasLq8lHoes/SAzP3CHiziI/AAAAAAAACzw/gt5erTaoMiM/s400/glass2.jpg" alt="" id="BLOGGER_PHOTO_ID_5191753014819606050" border="0" /></a>A very nice campaign for Holme Gaard Mouthblown Glass creations. The visuals in these ads show the glass, exactly the way they should, as mouthblown! The concept's result is very simple and beautiful. I don't really believe it is an easy idea, even if it can cross your mind after seeing it. A light and minimal sample of good advertising made in Denmark.<br /><br /><span style="font-weight: bold;">Client:</span> Holmegaard Glass<br /><span style="font-weight: bold;">Agency:</span> Co+Hogh, Copenhagen<br /><span style="font-weight: bold;">Copywriter:</span> Peter Dalgas<br /><span style="font-weight: bold;">Art Director:</span> Claudio Mollebro / Dallanda Berry<br /><span style="font-weight: bold;">Photographer:</span> Mads Lauritzen / Claus Mollebro<br /><span style="font-weight: bold;">Illustrator:</span> Werkstette / Martin Bo Kristensen<br /><span style="font-weight: bold;">Typographer:</span> Morten Bak<br /><br />Rate this ad <p></p><div class="js-kit-rating" title="Blown with the wind" path="/post540"></div>Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.com0tag:blogger.com,1999:blog-4607605404089706334.post-90492904604914964252008-04-17T17:42:00.002+03:002008-11-13T16:33:06.695+02:00The Big-Bang<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_MasLq8lHoes/SAdZzmtybBI/AAAAAAAACzE/N38d7QFlBRs/s1600-h/sominex2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://2.bp.blogspot.com/_MasLq8lHoes/SAdZzmtybBI/AAAAAAAACzE/N38d7QFlBRs/s400/sominex2.jpg" alt="" id="BLOGGER_PHOTO_ID_5190215838668581906" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_MasLq8lHoes/SAdZiGtya-I/AAAAAAAACys/A3cmBnOMoFY/s1600-h/sominex.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://4.bp.blogspot.com/_MasLq8lHoes/SAdZiGtya-I/AAAAAAAACys/A3cmBnOMoFY/s400/sominex.jpg" alt="" id="BLOGGER_PHOTO_ID_5190215538020871138" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_MasLq8lHoes/SAdZimtybAI/AAAAAAAACy8/C7fvh1WzzdA/s1600-h/sominex3.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://2.bp.blogspot.com/_MasLq8lHoes/SAdZimtybAI/AAAAAAAACy8/C7fvh1WzzdA/s400/sominex3.jpg" alt="" id="BLOGGER_PHOTO_ID_5190215546610805762" border="0" /></a>How good can it be to show 3 different type of knock-outs to advertise a sleeping pill product? I really wonder! I thought it it supposed to relax you and feel calm, making you sleep peacefully (that should be its strong advantage). Communicating it as a big-bang on your head, just doesn't feel right... that is what can make you wake up with an awful headache I guess. Hm... am I wrong? I understand the point here is the "instantly sleeping" method, but still, doesn't really convince me :-/ I like the illustrations and the direction though and maybe it does work for some of you after all.... who knows? ;-)<span style="font-weight: bold;"><br /><br />Client:</span> GlaxoSmithKline / Sominex<br /><span style="font-weight: bold;">Agency: </span>Publicis U.S.A., Dallas<span style="font-weight: bold;"><br /></span><span style="font-weight: bold;">Creative Director:</span> Eric Moncaleano<br /><span style="font-weight: bold;">Copywriter:</span> Steve Grimes<br /><span style="font-weight: bold;">Art Director:</span> Dolph Kawalec<br /><span style="font-weight: bold;">Illustrator:</span> Clive Biley<br /><span style="font-weight: bold;">Photographer:</span> John Parker<br /><br />Rate this ad <p></p><div class="js-kit-rating" title="The big bang" path="/post539"></div>Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.com0tag:blogger.com,1999:blog-4607605404089706334.post-16531576146366882412008-04-17T17:40:00.000+03:002008-11-13T16:33:07.494+02:00Mainlands or Islands?<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_MasLq8lHoes/SAcp7Wtya5I/AAAAAAAACyE/bGeJlkPR4Us/s1600-h/1+Asia.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://1.bp.blogspot.com/_MasLq8lHoes/SAcp7Wtya5I/AAAAAAAACyE/bGeJlkPR4Us/s400/1+Asia.jpg" alt="" id="BLOGGER_PHOTO_ID_5190163195254434706" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_MasLq8lHoes/SAcp7mtya6I/AAAAAAAACyM/UOCI6JiSIaY/s1600-h/2+America.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://2.bp.blogspot.com/_MasLq8lHoes/SAcp7mtya6I/AAAAAAAACyM/UOCI6JiSIaY/s400/2+America.jpg" alt="" id="BLOGGER_PHOTO_ID_5190163199549402018" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_MasLq8lHoes/SAcp72tya7I/AAAAAAAACyU/POSYQSOWyIs/s1600-h/3+Africa.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_MasLq8lHoes/SAcp72tya7I/AAAAAAAACyU/POSYQSOWyIs/s400/3+Africa.jpg" alt="" id="BLOGGER_PHOTO_ID_5190163203844369330" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_MasLq8lHoes/SAcp8Gtya8I/AAAAAAAACyc/LGC2bt6By-g/s1600-h/4+Europe.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://4.bp.blogspot.com/_MasLq8lHoes/SAcp8Gtya8I/AAAAAAAACyc/LGC2bt6By-g/s400/4+Europe.jpg" alt="" id="BLOGGER_PHOTO_ID_5190163208139336642" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_MasLq8lHoes/SAcp8mtya9I/AAAAAAAACyk/Z5cUXTuG1QI/s1600-h/5+Australia.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://2.bp.blogspot.com/_MasLq8lHoes/SAcp8mtya9I/AAAAAAAACyk/Z5cUXTuG1QI/s400/5+Australia.jpg" alt="" id="BLOGGER_PHOTO_ID_5190163216729271250" border="0" /></a><br />Siju from India sent this campaign in. Not quite a "new" way of thinking I might say, as the first thing that comes to your mind after thinking "global warming" is a sinked landscape! I believe this topic is already overdone, as I can recall several showing the statue of liberty under water! "Stop global warming. Save the world from becoming an island" is what the copy on this campaign claims, showing all five mainlands of our planet, turned into Islands... I will ask now... why 5 almost same island images? it seems meaningless. I mean take these 5 images and switch them, using the copy from the other ads... any difference? Should use at least some of the mainland's characteristics to make them more unique. But I do admit, it does look interesting :-)<br /><br /><span style="font-weight: bold;">Client:</span> Bhadra Communications / Public Interest<br /><span style="font-weight: bold;">Agency:</span> Bhadra Communications, Bangalore<br /><span style="font-weight: bold;">Creative Director:</span> Satya P R<br /><span style="font-weight: bold;">Copywriter:</span> Satya P R<br /><span style="font-weight: bold;">Art Director:</span> Siju S Nair<br /><br />Rate this ad <p></p><div class="js-kit-rating" title="Mainlands or Islands?" path="/post538"></div>Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.com0tag:blogger.com,1999:blog-4607605404089706334.post-61929927588556477192008-04-16T15:01:00.006+03:002008-11-13T16:33:07.979+02:00Break on through to the other side...<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_MasLq8lHoes/SAXrgWtya2I/AAAAAAAACxs/9iD-nWBllsE/s1600-h/Berlitz_Language_Barriers_1_French.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_MasLq8lHoes/SAXrgWtya2I/AAAAAAAACxs/9iD-nWBllsE/s400/Berlitz_Language_Barriers_1_French.jpg" alt="" id="BLOGGER_PHOTO_ID_5189813086700333922" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_MasLq8lHoes/SAXrgmtya3I/AAAAAAAACx0/uKPcUyaFwbU/s1600-h/Berlitz_Language_Barriers_2_Swedish.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://4.bp.blogspot.com/_MasLq8lHoes/SAXrgmtya3I/AAAAAAAACx0/uKPcUyaFwbU/s400/Berlitz_Language_Barriers_2_Swedish.jpg" alt="" id="BLOGGER_PHOTO_ID_5189813090995301234" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_MasLq8lHoes/SAXrgmtya4I/AAAAAAAACx8/XF4jX8nRjnA/s1600-h/Berlitz_Language_Barriers_3_Chinese.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://4.bp.blogspot.com/_MasLq8lHoes/SAXrgmtya4I/AAAAAAAACx8/XF4jX8nRjnA/s400/Berlitz_Language_Barriers_3_Chinese.jpg" alt="" id="BLOGGER_PHOTO_ID_5189813090995301250" border="0" /></a>Berlitz foreign language school has always communicated with brilliant campaigns in the past (as much as I can recall). Here is a different way of doing it by DDB in Germany... Using beautiful visuals of barriers made by the language word and showing people behind them in the cultural country's way (France, Sweden and China) they incite us to "break the language barrier" as the copy claims, and move on to another level of language learning, by entering their country (probably from the sea side) ;-)<br />I loved the art style these ads are made of. The "plant" detail in all three of them is a plus in my opinion. I believe they look emotional enough as they should.<br /><span style="font-weight: bold;"><br />Client:</span> Berlitz<br /><span style="font-weight: bold;">Agency:</span> DDB, Dusseldorf<br /><span style="font-weight: bold;">Creative Director:</span> Alexander Reiss / Heiko Freyland<br /><span style="font-weight: bold;">Copywriter:</span> Shahir Sirry<br /><span style="font-weight: bold;">Art Director: </span>Alexander Reiss<br /><span style="font-weight: bold;">Illustrator:</span> Maren Esdar<br /><br />Rate this ad <p></p><div class="js-kit-rating" title="Break on through to the other side" path="/post537"></div>Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.com0tag:blogger.com,1999:blog-4607605404089706334.post-74316270598498546522008-04-15T18:31:00.015+03:002008-11-13T16:33:08.351+02:00Mirror mirror on the wall, who's the drunkest of them all?<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_MasLq8lHoes/SATLOGtyawI/AAAAAAAACw8/aLNbN52weE0/s1600-h/bear1.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://1.bp.blogspot.com/_MasLq8lHoes/SATLOGtyawI/AAAAAAAACw8/aLNbN52weE0/s400/bear1.jpg" alt="" id="BLOGGER_PHOTO_ID_5189496113818921730" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_MasLq8lHoes/SATLOWtyaxI/AAAAAAAACxE/_PKSHg7R41c/s1600-h/bear2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://2.bp.blogspot.com/_MasLq8lHoes/SATLOWtyaxI/AAAAAAAACxE/_PKSHg7R41c/s400/bear2.jpg" alt="" id="BLOGGER_PHOTO_ID_5189496118113889042" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_MasLq8lHoes/SATLOmtyayI/AAAAAAAACxM/tvHsyS_mof0/s1600-h/bear3.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_MasLq8lHoes/SATLOmtyayI/AAAAAAAACxM/tvHsyS_mof0/s400/bear3.jpg" alt="" id="BLOGGER_PHOTO_ID_5189496122408856354" border="0" /></a>Lowe Bull in South Africa, created a "propaganda" poster for Russian Bear Vodka that was placed on the walls facing bathroom mirrors in pubs and clubs. At first glance, the writing appeared to be in Cyrillic Alphabet (probably meaning nothing), but when looked at through the mirror, the letters reversed to read in plain English: Real "Men Don't Drink and Drive." A nice sort of a mirror game, that can surprise somebody when first seen, probably making him think he drank too much ;-)<br />Simple and effective creative method, for a social interest message.<br /><br /><span style="font-weight: bold;">Client:</span> Russian Bear Vodka<br /><span style="font-weight: bold;">Agency:</span> Lowe Bull, Cape Town<br /><span style="font-weight: bold;">Creative Director:</span> Alistair Morgan / Kirk Gainsford<br /><span style="font-weight: bold;">Copywriter:</span> Simon Lotze<br /><span style="font-weight: bold;">Art Director:</span> Brian Bainbridge<br /><span style="font-weight: bold;">Illustrator: </span>Brian Bainbridge<br /><span style="font-weight: bold;">Photographer:</span> Cameron Watson<br /><br />Rate this ad <p></p><div class="js-kit-rating" title="Mirror mirror on the wall" path="/post536"></div>Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.com2tag:blogger.com,1999:blog-4607605404089706334.post-81149333458359388232008-04-15T18:13:00.008+03:002008-11-13T16:33:08.757+02:00On your mark, get set...Go!<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_MasLq8lHoes/SATG0mtyavI/AAAAAAAACw0/TTzWaeqT130/s1600-h/peugeot1.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_MasLq8lHoes/SATG0mtyavI/AAAAAAAACw0/TTzWaeqT130/s400/peugeot1.jpg" alt="" id="BLOGGER_PHOTO_ID_5189491277685746418" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_MasLq8lHoes/SATGhmtyatI/AAAAAAAACwk/YKdnWiZaI2c/s1600-h/peugeot2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_MasLq8lHoes/SATGhmtyatI/AAAAAAAACwk/YKdnWiZaI2c/s400/peugeot2.jpg" alt="" id="BLOGGER_PHOTO_ID_5189490951268231890" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_MasLq8lHoes/SATGhmtyauI/AAAAAAAACws/MDbu4OAzS5o/s1600-h/peugeot3.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_MasLq8lHoes/SATGhmtyauI/AAAAAAAACws/MDbu4OAzS5o/s400/peugeot3.jpg" alt="" id="BLOGGER_PHOTO_ID_5189490951268231906" border="0" /></a><span>This is something I don't remember seeing before. Looks like a "one of a kind" car model campaign. It might look a bit hard to get at first, but if you take a couple of minutes you will understand what it's all about. The ads shown here are simply talking about "fast reaction", comparing it of course to the Peugeot 207 car. Making these animals scared, has a result of fast acceleration. It might also look a bit cruel, but despite that, it can seem funny. The ads work... I am sure the acceleration imagined here will be pretty fast, if the animals won't instantly drop dead from a heart attack first! Nice work from Chile :-)</span><span style="font-weight: bold;"><br /><br />Client:</span> Peugeot 207<br /><span style="font-weight: bold;">Agency: </span>Euro RSCG, Santiago<span style="font-weight: bold;"><br /></span><span style="font-weight: bold;">Creative Director: </span>Rodrigo Bravo<span style="font-weight: bold;"><br /></span><span style="font-weight: bold;">Copywriter:</span> Rodrigo Bravo<br /><span style="font-weight: bold;">Art Director:</span> Juan Carlos Ramos<br /><span style="font-weight: bold;">Illustrator:</span> Chamo<br /><span style="font-weight: bold;">Photographer:</span> Juan Pablo Montalva<br /><br />Rate this ad <p></p><div class="js-kit-rating" title="On your mark, get set, Go" path="/post535"></div>Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.com0tag:blogger.com,1999:blog-4607605404089706334.post-86252191022733044642008-04-14T16:39:00.009+03:002008-11-13T16:33:09.267+02:00Think Big<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_MasLq8lHoes/SANfJ2tyaoI/AAAAAAAACv8/cTXnlFCYkeQ/s1600-h/sony+egg.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_MasLq8lHoes/SANfJ2tyaoI/AAAAAAAACv8/cTXnlFCYkeQ/s400/sony+egg.jpg" alt="" id="BLOGGER_PHOTO_ID_5189095818571967106" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_MasLq8lHoes/SANfKGtyaqI/AAAAAAAACwM/eqBhDuzdPfQ/s1600-h/sony+jellybean.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://4.bp.blogspot.com/_MasLq8lHoes/SANfKGtyaqI/AAAAAAAACwM/eqBhDuzdPfQ/s400/sony+jellybean.jpg" alt="" id="BLOGGER_PHOTO_ID_5189095822866934434" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_MasLq8lHoes/SANfVGtyarI/AAAAAAAACwU/cmoSmfS84ug/s1600-h/sony+banana.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://4.bp.blogspot.com/_MasLq8lHoes/SANfVGtyarI/AAAAAAAACwU/cmoSmfS84ug/s400/sony+banana.jpg" alt="" id="BLOGGER_PHOTO_ID_5189096011845495474" border="0" /></a>Nice visuals for Sony Microvault Tiny 4GB Memory Card done in Dubai. We all have seen this concept before I guess, big stuff fitting in small packs, But i like the clearness of these ads here and the exaggeration that this campaign shows! By using an egg, a jelly beans pack and a banana, the concept talks about how many and how huge things can easily fit in a tiny-small Sony memory card. The copy still remains the same as it is for all the Sony products: "Like no other".<br /><br /><span style="font-weight: bold;">Client:</span> Sony Microvault Tiny 4GB<br /><span style="font-weight: bold;">Agency:</span> Fortune Promoseven, Dubai<br /><span style="font-weight: bold;">Creative Director:</span> Vincent Fichard<br /><span style="font-weight: bold;">Copywriter:</span> Vincent Fichard<br /><span style="font-weight: bold;">Art Director:</span> Matthew Jones<br /><span style="font-weight: bold;">Photographer:</span> Adam Browninghill<br /><br />Rate this ad <p></p><div class="js-kit-rating" title="Think Big" path="/post534"></div>Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.com2tag:blogger.com,1999:blog-4607605404089706334.post-51625883600921900012008-04-14T16:13:00.010+03:002008-11-13T16:33:09.484+02:00Bad bikes running wild!<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_MasLq8lHoes/SANZe2tyakI/AAAAAAAACvc/zS0bXqutk9U/s1600-h/yamahawr250r.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_MasLq8lHoes/SANZe2tyakI/AAAAAAAACvc/zS0bXqutk9U/s400/yamahawr250r.jpg" alt="" id="BLOGGER_PHOTO_ID_5189089582279453250" border="0" /></a>So I suppose this blog must keep going on, along with my thoughts, and along with my good and bad moments too... Alot of friends sent me ads for posting these days, but as you can understand it was impossible to post. I will try to follow up and put up the ones I like most at least.<br />Here is an ad that has arrived some days ago. I like the funny visual but I don't like very much the retouching here, as you can easily distinguish as fake. I think the lighting of the animals is pretty wrong also, but the idea is nice... an off road bike giving a performance for the "wild life", allowing man and nature to trade places. The copy reads: "Definitely not the same landscape" Nice thinking for a bike ad.<br /><span style="font-weight: bold;"><br />Client:</span> Yamaha WR250R<br /><span style="font-weight: bold;">Agency:</span> 1861 United, Milan<br /><span style="font-weight: bold;">Creative Director:</span> Vincenzo Gasbarro / Federico Ghiso<br /><span style="font-weight: bold;">Copywriter:</span> Mario Esposito<br /><span style="font-weight: bold;">Art Director: </span>Christian Longhi<br /><span style="font-weight: bold;">Photographer:</span> Winkler + Noah<br /><br />Rate this ad <p></p><div class="js-kit-rating" title="Bad bikes running wild" path="/post533"></div>Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.com0tag:blogger.com,1999:blog-4607605404089706334.post-88663771063022323472008-04-10T15:05:00.012+03:002008-11-13T16:33:09.546+02:00Farewell...<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_MasLq8lHoes/R_4C4nH2WoI/AAAAAAAACvE/M7kDrTcdJkA/s1600-h/bdad+copy.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://1.bp.blogspot.com/_MasLq8lHoes/R_4C4nH2WoI/AAAAAAAACvE/M7kDrTcdJkA/s400/bdad+copy.jpg" alt="" id="BLOGGER_PHOTO_ID_5187586992375224962" border="0" /></a> <p class="MsoNormal"><span style="" lang="EN-US">Mr Tony… my Father, my Teacher and my <st1:place st="on"><st1:city st="on">Mentor</st1:city></st1:place> in life, is no longer with us. That’s the reason the blog was off line these last days, due to my Father’s illness, that lasted only 16 days in the hospital. A Greek hospital run by the famous "Greek National Health System", that doesn’t care at all about people dieing! The doctors in one of the supposed "best" state hospital my Dad was in, have not been paid for more than 5 months. That has a result of a continuous strike situation, with no doctors available in the hospital and my Dad waiting in pain for 10 days with no exam taking place... Who’s fault is it?<span style=""> </span>Are the doctors silent murderers? or is it our government to blame? I will choose the second option and stick with it for the rest of my life, without saying that the doctors are innocent of course! Unfortunately my dad would not have made it anyway. Cancer is still out there killing us all, and my dad gave an unequal battle, since his cells were still in great shape, allowing his illness to grow very fast, although his age wouldn’t normally allow that to happen.<o:p></o:p></span></p> <p class="MsoNormal"><span style="" lang="EN-US">Goodbye Dad, you are the most important person in my life and will always remain that way in my heart. I’m sure you deserve a great place in heaven, as you were the best husband I ever saw and the best caring dad on this planet.<o:p></o:p></span></p> <p class="MsoNormal"><span style="" lang="EN-US">Thank you for teaching me all I know and giving me a strong and steady base to keep on going on this weird world. I will try to do my best 'till we meet again sometime, somewhere…</span></p><span style="font-weight: bold; font-style: italic;">P.S:</span> I will soon be back with you all.Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.com6tag:blogger.com,1999:blog-4607605404089706334.post-40527102703012800672008-03-22T11:10:00.005+02:002008-11-13T16:33:09.728+02:00Off for a while...<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_MasLq8lHoes/R-TNIH9hM4I/AAAAAAAACu0/Su3YyLyqXeA/s1600-h/door.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://4.bp.blogspot.com/_MasLq8lHoes/R-TNIH9hM4I/AAAAAAAACu0/Su3YyLyqXeA/s400/door.jpg" alt="" id="BLOGGER_PHOTO_ID_5180491010842637186" border="0" /></a>Advert-Eyes blog will not be posting for the following few days.<br />Please keep on checking regularly, as I will be back with you soon.<br />Many thanks for understanding. Meanwhile... stay creative :-)Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.com1tag:blogger.com,1999:blog-4607605404089706334.post-47758121318754074902008-03-18T00:44:00.005+02:002008-11-13T16:33:12.234+02:00Needles and Pins...<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_MasLq8lHoes/R970f9Elb9I/AAAAAAAACuk/xTujKkl6pVA/s1600-h/fino1.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://1.bp.blogspot.com/_MasLq8lHoes/R970f9Elb9I/AAAAAAAACuk/xTujKkl6pVA/s400/fino1.jpg" alt="" id="BLOGGER_PHOTO_ID_5178845451329564626" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_MasLq8lHoes/R970gdElb-I/AAAAAAAACus/xYxEx5glE8w/s1600-h/fino2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_MasLq8lHoes/R970gdElb-I/AAAAAAAACus/xYxEx5glE8w/s400/fino2.jpg" alt="" id="BLOGGER_PHOTO_ID_5178845459919499234" border="0" /></a>A Campaign done for an after-shave product, specialized in dark-skinned people in South Africa. One for women and one for men. The ads compare the after shaving effect with insect bites and feeling on your skin, showing a spider under a woman's armpit and ants on a man's face, both meant to be the "hairy" part on the skin... something you don't feel when you use this product ;-) The copy on the pack shot reads: "After shave care for waxed and shaved skin. Fino Soothe". I'd say it's good!<br /><br /><span style="font-weight: bold;">Client:</span> Fino<br /><span style="font-weight: bold;">Agency:</span> TBWA / Hunt / Lascaris, Johanesburg<br /><span style="font-weight: bold;">Copywriter:</span> Jonathan Smith<br /><span style="font-weight: bold;">Art Director:</span> Lapeace Kakaza<br /><span style="font-weight: bold;">Illustrator:</span> Rob Frew<br /><span style="font-weight: bold;">Photographer:</span> Jason Robinson<br /><br />Rate this ad <p></p><div class="js-kit-rating" title="Needles and pins" path="/post532"></div>Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.com0tag:blogger.com,1999:blog-4607605404089706334.post-35639919998073721132008-03-14T22:22:00.013+02:002008-11-13T16:33:12.449+02:00Psycho killer, Qu'est que c'est...<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_MasLq8lHoes/R9re69Elb8I/AAAAAAAACuc/DqDy-H1XWaE/s1600-h/American_Psycho.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://1.bp.blogspot.com/_MasLq8lHoes/R9re69Elb8I/AAAAAAAACuc/DqDy-H1XWaE/s400/American_Psycho.jpg" alt="" id="BLOGGER_PHOTO_ID_5177695826023378882" border="0" /></a>This really made me laugh, and I'm telling you it's not so easy... And when I say Oceania has humor, I really mean it! This billboard ad was made in New Zealand to promote the TV premiere of the "American Psycho" thriller, on TV2 channel. We have seen this face in many ads lately and they had just began to become boring I guess, but in this case I will simply call it a "Great use of President" :-)<br /><br /><span style="font-weight: bold;">Client: </span>TVNZ / TV2<br /><span style="font-weight: bold;"> Agency:</span> Saatchi & Saatchi, Auckland<br /><span style="font-weight: bold;">Creative Director:</span> Mike O' Sullivan<br /><span style="font-weight: bold;"> Copywriter:</span> Bex Radford<br /><span style="font-weight: bold;"> Art Director:</span> Tim Howman<br /><br />Rate this ad <p></p><div class="js-kit-rating" title="Psycho killer" path="/post531"></div>Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.com1tag:blogger.com,1999:blog-4607605404089706334.post-70104587871749135232008-03-12T02:18:00.008+02:002008-11-13T16:33:12.896+02:00Faking it...<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_MasLq8lHoes/R9ciHNElb5I/AAAAAAAACuE/RaE9VyoNTxI/s1600-h/oscar1.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_MasLq8lHoes/R9ciHNElb5I/AAAAAAAACuE/RaE9VyoNTxI/s400/oscar1.jpg" alt="" id="BLOGGER_PHOTO_ID_5176643803848994706" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_MasLq8lHoes/R9ciH9Elb6I/AAAAAAAACuM/QucF6VsxLYU/s1600-h/oscar2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://2.bp.blogspot.com/_MasLq8lHoes/R9ciH9Elb6I/AAAAAAAACuM/QucF6VsxLYU/s400/oscar2.jpg" alt="" id="BLOGGER_PHOTO_ID_5176643816733896610" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_MasLq8lHoes/R9ciJdElb7I/AAAAAAAACuU/W9MnjSTkpIU/s1600-h/oscar3.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://4.bp.blogspot.com/_MasLq8lHoes/R9ciJdElb7I/AAAAAAAACuU/W9MnjSTkpIU/s400/oscar3.jpg" alt="" id="BLOGGER_PHOTO_ID_5176643842503700402" border="0" /></a>Nova is a pay TV provider via satellite, in Greece. This campaign here was launched to promote the covering of the Oscar awards. I believe it's successful because not only it shows directly what it should be using a good sense of humor, but also uses 3 different themes of what customers are really interested in seeing and paying for... politics, sex and sports. The copy written here and translated reads: "A lot of people act. Only one will be awarded. Oscars only on NOVA." I admit I'm not impressed from the art direction, but as I said, the idea shown here is not bad at all.<br /><br /><span style="font-weight: bold;">Client:</span> Multichoice Hellas S.A. / Nova<br /><span style="font-weight: bold;">Agency:</span> Spot JWT, Athens<br /><span style="font-weight: bold;">Creative Director:</span> Lazaros Evmorfias<br /><span style="font-weight: bold;">Copywriter:</span> Aliki Hiladaki<br /><span style="font-weight: bold;">Art Director: </span>Giannis Hatzihristou<br /><br />Rate this ad <p></p><div class="js-kit-rating" title="Faking it" path="/post530"></div>Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.com0tag:blogger.com,1999:blog-4607605404089706334.post-36502202534908695782008-03-10T21:40:00.021+02:002008-11-13T16:33:13.668+02:00Work to live or Live to work?<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_MasLq8lHoes/R9WfkdElb4I/AAAAAAAACt8/SDVgqhHnWdA/s1600-h/worka1.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://2.bp.blogspot.com/_MasLq8lHoes/R9WfkdElb4I/AAAAAAAACt8/SDVgqhHnWdA/s400/worka1.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5176218795360219010" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://2.bp.blogspot.com/_MasLq8lHoes/R9WfTdElb3I/AAAAAAAACt0/GhIar-3S-zM/s1600-h/worka2.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://2.bp.blogspot.com/_MasLq8lHoes/R9WfTdElb3I/AAAAAAAACt0/GhIar-3S-zM/s400/worka2.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5176218503302442866" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_MasLq8lHoes/R9WfFNElb2I/AAAAAAAACts/ll-sRoMnIm4/s1600-h/worka3.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://1.bp.blogspot.com/_MasLq8lHoes/R9WfFNElb2I/AAAAAAAACts/ll-sRoMnIm4/s400/worka3.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5176218258489306978" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_MasLq8lHoes/R9We19Elb1I/AAAAAAAACtk/vl7LA-R3xGI/s1600-h/worka4.jpg"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;" src="http://4.bp.blogspot.com/_MasLq8lHoes/R9We19Elb1I/AAAAAAAACtk/vl7LA-R3xGI/s400/worka4.jpg" border="0" alt="" id="BLOGGER_PHOTO_ID_5176217996496301906" /></a><div>Well you know what they say... If you don't admit you're alcoholic, then you probably are! This campaign was done in UK for recoverworkaholics.com, which is pretty clear what they do ;-) This issue I believe concerns most of us in the field, as we all know (but hardly admit) working in advertising takes most of your life away! I also know that we all like to call this a "thrilling" job, a work that we mostly enjoy treating it as a "hobby" and I also am sure that most chief creatives won't like what I am talking about here (including mine) ;-) The truth is that important things in our lives just pass away, since we still live in the world of make believe, trying to make others to believe too :-) I know I shouldn't be saying these stuff, but I just can't help it... Our job IS really great (and so is everybody's else no matter what) we all participate in making the world turn, in a very important way I must say, but think a bit after seeing this "copy based" campaign and think twice after seeing the last one! Don't need to say more do I?<br /></div><div>If you're among those people that are thinking "what the heck" I'm talking about... seek some help immediately... *What the heck am I really talking about?!*<br /><br /><span class="Apple-style-span" style="font-weight: bold;">Client:</span> Recovering Workaholics<br /><span class="Apple-style-span" style="font-weight: bold;">Agency:</span> The Gate, London<br /><span class="Apple-style-span" style="font-weight: bold;">Copywriter:</span> Paul Alderman<br /><span class="Apple-style-span" style="font-weight: bold;">Art Director:</span> Paul Alderman / Paul Anderson<br /><span class="Apple-style-span" style="font-weight: bold;">Typographer:</span> Paul Alderman / Jonathan Madden<br /><br />Rate this ad <p></p><div class="js-kit-rating" title="Work to live or live to work?" path="/post529"></div><br /></div>Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.com1tag:blogger.com,1999:blog-4607605404089706334.post-65130777258903932782008-03-06T18:19:00.011+02:002008-11-13T16:33:13.795+02:00Danger... "Wet" Floor ;-)<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://3.bp.blogspot.com/_MasLq8lHoes/R9AZhTPH4yI/AAAAAAAACp4/yEzq-E7fBOg/s1600-h/AIDS+DAY+.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://3.bp.blogspot.com/_MasLq8lHoes/R9AZhTPH4yI/AAAAAAAACp4/yEzq-E7fBOg/s400/AIDS+DAY+.jpg" alt="" id="BLOGGER_PHOTO_ID_5174664031738782498" border="0" /></a>A "made in Greece" print ad for World Aids Day. The idea is very good... Get rid of the grim reaper by using protection and save your life. I like very much the "underground" scenery and the whole visual structure (nice illustration also). A small touch of black humor that makes you smile and think at the same time.<br /><br /><span style="font-weight: bold;">Client: </span>World AIDS Day<br /><span style="font-weight: bold;">Agency:</span> Cream, Athens<br /><span style="font-weight: bold;">Creative Director: </span>Fotis Georgiou<br /><span style="font-weight: bold;">Copywriter:</span> Alex Esslin<br /><span style="font-weight: bold;">Art Director: </span>Filimonas Triantafyllou<br /><span style="font-weight: bold;">Illustrator:</span> Fivebluewishes<br /><br />Rate this ad <p></p><div class="js-kit-rating" title="Danger... wet floor" path="/post528"></div>Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.com0tag:blogger.com,1999:blog-4607605404089706334.post-35412271325486924392008-03-05T02:17:00.006+02:002008-11-13T16:33:14.506+02:00The good "Virus"<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_MasLq8lHoes/R83mrTPH4uI/AAAAAAAACpY/YtI5eBxduSA/s1600-h/keys1.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://4.bp.blogspot.com/_MasLq8lHoes/R83mrTPH4uI/AAAAAAAACpY/YtI5eBxduSA/s400/keys1.jpg" alt="" id="BLOGGER_PHOTO_ID_5174045178491036386" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_MasLq8lHoes/R83mrjPH4vI/AAAAAAAACpg/tXF91on06eM/s1600-h/keys2.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://1.bp.blogspot.com/_MasLq8lHoes/R83mrjPH4vI/AAAAAAAACpg/tXF91on06eM/s400/keys2.jpg" alt="" id="BLOGGER_PHOTO_ID_5174045182786003698" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_MasLq8lHoes/R83msTPH4wI/AAAAAAAACpo/3dYi0LdmWl4/s1600-h/keys2a.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://4.bp.blogspot.com/_MasLq8lHoes/R83msTPH4wI/AAAAAAAACpo/3dYi0LdmWl4/s400/keys2a.jpg" alt="" id="BLOGGER_PHOTO_ID_5174045195670905602" border="0" /></a><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_MasLq8lHoes/R83msjPH4xI/AAAAAAAACpw/olIhcGjyVEI/s1600-h/keys3.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;" src="http://1.bp.blogspot.com/_MasLq8lHoes/R83msjPH4xI/AAAAAAAACpw/olIhcGjyVEI/s400/keys3.jpg" alt="" id="BLOGGER_PHOTO_ID_5174045199965872914" border="0" /></a>ebb&flow™ in London helps Alicia Keys release a so called "virus" for ground breaking charity "Keep A Child Alive". A charity providing urgent response to the Aids pandemic ravaging Africa. The charity's work will offer people in the UK the opportunity to provide lifesaving antiretroviral (ARV) medicine and support services directly to children and families living with HIV & AIDS. The campaign posters were launched on February 28th 2008, at Alicia Keys concert in Birmingham and will be followed by the 02 Arena in London. Using the slogan: "Let's start a virus to end a virus". It prompts people to donate by sending a text message "Alive" to 82540 and also forward the message to others as if it was a "Virus". These posters will be deployed at all venues on Alicia’s UK tour. The whole campaign is also supported by the micro-website: www.keepachildalive.org/uk, with vital information and plenty of downloads to pass on via bluetooth. This viral marketing Idea of engagement through Bluetooth Activism seems pretty cool, making young people mostly, instantly react and spread the word around. Looks like it's gonna work well, as long as there will be a big audience in these concerts ;-)<br /><br /><span style="font-weight: bold;">Client:</span> Keep A Child Alive<br /><span style="font-weight: bold;">Agency:</span> ebb&flow™, London<br /><span style="font-weight: bold;">Creative Director:</span> Jon Daniel<br /><span style="font-weight: bold;">Photographer:</span> Thierry Le Goues<br /><br />Rate this ad <p></p><div class="js-kit-rating" title="The good virus" path="/post527"></div>Zedhttp://www.blogger.com/profile/12013947802070551915noreply@blogger.com0