http://www.advertiserblog.com Online Advertising Tue, 01 Nov 2011 07:12:50 +0000 en hourly 1 http://wordpress.org/?v=3.1 http://www.advertiserblog.com/2011/03/23/measuring-brand-lift-from-online-offline-advertising-search-engine-land-webcast-thursday/ http://www.advertiserblog.com/2011/03/23/measuring-brand-lift-from-online-offline-advertising-search-engine-land-webcast-thursday/#comments Wed, 23 Mar 2011 13:50:10 +0000 Online Advertising - Yahoo! News Search Results http://searchengineland.com/measuring-brand-lift-from-online-offline-advertising-smn-webcast-thursday-69582 This Thursday, March 24, at 1 PM EDT, Search Engine Land’s Search Marketing Now site hosts a free webcast that looks at measuring the brand lift created when leveraging online and offline advertising.

]]> http://www.advertiserblog.com/2011/03/23/measuring-brand-lift-from-online-offline-advertising-search-engine-land-webcast-thursday/feed/ 0 http://www.advertiserblog.com/2011/03/23/bulgarias-advertising-market-dwindles-in-2010-online-ads-up/ http://www.advertiserblog.com/2011/03/23/bulgarias-advertising-market-dwindles-in-2010-online-ads-up/#comments Wed, 23 Mar 2011 13:49:26 +0000 Online Advertising - Yahoo! News Search Results http://www.novinite.com/view_news.php?id=126572 Bulgaria’s total advertising market amounted to BGN 329.18 M in 2010, which is a decline of 13.9% compared with 2009. …

]]> http://www.advertiserblog.com/2011/03/23/bulgarias-advertising-market-dwindles-in-2010-online-ads-up/feed/ 0 http://www.advertiserblog.com/2011/03/22/ad-industry-metrics-roundup/ http://www.advertiserblog.com/2011/03/22/ad-industry-metrics-roundup/#comments Wed, 23 Mar 2011 03:34:43 +0000 Online Advertising - Yahoo! News Search Results http://adweek.com/aw/content_display/news/agency/e3i5036637fde82784ea63843e5c3151fc2?imw=Y Online Advertising How many impressions do you need? Ad impressions are not an end in themselves. But they used to be the only thing we could measure; the only proxy for the size and presumed return on any campaign or spot.

]]> http://www.advertiserblog.com/2011/03/22/ad-industry-metrics-roundup/feed/ 0 http://www.advertiserblog.com/2011/03/22/truste-expands-privacy-solutions-for-online-advertising-with-new-third-party-data-collection-program/ http://www.advertiserblog.com/2011/03/22/truste-expands-privacy-solutions-for-online-advertising-with-new-third-party-data-collection-program/#comments Tue, 22 Mar 2011 23:22:44 +0000 Online Advertising - Yahoo! News Search Results http://www.marketwire.com/mw/release.do?id=1415959&sourceType=3 Advertising Platforms Already Adopting Program to Enhance Service Offerings, Achieve Compliance and Bring More Value to Consumers

]]> http://www.advertiserblog.com/2011/03/22/truste-expands-privacy-solutions-for-online-advertising-with-new-third-party-data-collection-program/feed/ 0 http://www.advertiserblog.com/2011/03/22/truste-expands-privacy-solutions-for-online-advertising-with-new-third-party-data-collection-program/ http://www.advertiserblog.com/2011/03/22/truste-expands-privacy-solutions-for-online-advertising-with-new-third-party-data-collection-program/#comments Tue, 22 Mar 2011 12:43:09 +0000 Online Advertising - Yahoo! News Search Results http://www.marketwire.com/mw/release.do?id=1415307&sourceType=3 Advertising Platforms Already Adopting Program to Enhance Service Offerings, Achieve Compliance and Bring More Value to Consumers

]]> http://www.advertiserblog.com/2011/03/22/truste-expands-privacy-solutions-for-online-advertising-with-new-third-party-data-collection-program/feed/ 0 http://www.advertiserblog.com/2011/03/22/reportlinker-adds-global-online-advertising-industry/ http://www.advertiserblog.com/2011/03/22/reportlinker-adds-global-online-advertising-industry/#comments Tue, 22 Mar 2011 11:20:00 +0000 Online Advertising - Yahoo! News Search Results http://biz.yahoo.com/prnews/110322/ne69337.html?.v=1 Reportlinker.com announces that a new market research report is available in its catalogue:

]]> http://www.advertiserblog.com/2011/03/22/reportlinker-adds-global-online-advertising-industry/feed/ 0 http://www.advertiserblog.com/2011/03/21/local-online-ad-revenue-to-reach-425b-by-2015-biakelsey/ http://www.advertiserblog.com/2011/03/21/local-online-ad-revenue-to-reach-425b-by-2015-biakelsey/#comments Mon, 21 Mar 2011 21:20:14 +0000 Online Advertising - Yahoo! News Search Results http://www.dmnews.com/local-online-ad-revenue-to-reach-425b-by-2015-biakelsey/article/198835/ Revenue from local online advertising will nearly double in the next four years, climbing to $42.5 billion by 2015 from $21.7 billion in 2010, according to a forecast from advisory firm BIA/Kelsey. Marketers will earn $24.9 billion in revenue from interactive local marketing this year, according to the report.

]]> http://www.advertiserblog.com/2011/03/21/local-online-ad-revenue-to-reach-425b-by-2015-biakelsey/feed/ 0 http://www.advertiserblog.com/2011/03/21/new-ad-serving-buyer%e2%80%99s-guide-released/ http://www.advertiserblog.com/2011/03/21/new-ad-serving-buyer%e2%80%99s-guide-released/#comments Mon, 21 Mar 2011 16:30:13 +0000 Online Advertising - Yahoo! News Search Results http://econsultancy.com/blog/7251-new-ad-serving-buyers-guide-released Econsultancy has this month published an updated version of the Ad Serving Buyer’s Guide , containing detailed information about the trends and issues affecting the online advertising sector as well as useful advice for those seeking a suitable ad serving supplier.

]]> http://www.advertiserblog.com/2011/03/21/new-ad-serving-buyer%e2%80%99s-guide-released/feed/ 0 http://www.advertiserblog.com/2011/03/21/ad-industry-metrics-roundup/ http://www.advertiserblog.com/2011/03/21/ad-industry-metrics-roundup/#comments Mon, 21 Mar 2011 16:25:58 +0000 Online Advertising - Yahoo! News Search Results http://brandweek.com/bw/content_display/news-and-features/features-and-opinions/e3i7334676ca95bdce8c3e273e462ea21db?imw=Y Online Advertising How many impressions do you need? Ad impressions are not an end in themselves. But they used to be the only thing we could measure; the only proxy for the size and presumed return on any campaign or spot.

]]> http://www.advertiserblog.com/2011/03/21/ad-industry-metrics-roundup/feed/ 0 http://www.advertiserblog.com/2011/03/21/biakelsey-local-online-ad-revenues-will-double-by-2015/ http://www.advertiserblog.com/2011/03/21/biakelsey-local-online-ad-revenues-will-double-by-2015/#comments Mon, 21 Mar 2011 15:35:48 +0000 Online Advertising - Yahoo! News Search Results http://biz.yahoo.com/paidcontent/110321/419_biakelsey_local_online_ad_revenues_will_double_by_2015_id.html?.v=2 Local online advertising is still considered a largely untapped market, but BIA/Kelsey expects that to change over the four years. The researcher is forecasting for local online ad revenues to reach $42.5 billion by 2015, nearly twice 2010’s $21.7 billion, for a compound annual growth rate of 14.4 percent.

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