Word Wealth

Conspiracies, Copywriting (and are you 'Cool' enough?)…

Troy White — 2008-06-18T16:44:27-05:00

In case you haven’t heard, The Great Copywriting Conspiracy report – which details how a 55-year-old biker generated over $22 million in 6 weeks on the Internet – has become something of an instant marketing phenomenon.

It’s averaging over 1,000 new readers a day – and the numbers are still growing!

While many have praised it as “breakthrough”… “extraordinary”… “loaded with info that immediately made me money”… it’s also had its fair share of naysayers.

You see, the critics wanted The Great Copywriting Conspiracy to go even deeper into nitty-gritty, specific writing secrets that can be used to immediately make more money online.

They want their response, sales and profits to explode RIGHT NOW.

Well… Tony and Clayton (the authors) listened. And that’s where their next special report comes in.

It’s called, The #1 Way to Electrify Your Ads http://www.copysharpshooter.com – and it details how you can more easily persuade ANY type of Internet visitor to buy your products or services.

Why is this info so urgently needed today more than ever?

Well… if you’ve been selling anything on the Internet in recent years, you’ve probably experienced the following challenges:

- Prospects really only want to read emails from friends (NOT marketers)…

- They get easily bored – and the second you bore them, they’re off doing something else…

- Their attention spans are shorter, yet their demand for entertainment is higher…

- They want you to speak THEIR “lingo” – if you don’t, you’re immediately labeled as an “outsider” and ignored…

Fortunately, the ONE SECRET revealed in The #1 Way to Electrify Your Ads http://www.copysharpshooter.com counters all of these problems. Just put it to work, and watch as the following happens to all of your Internet marketing efforts:

-Your copy – even if you’re not that good of a writer – becomes much more FUN to read, and your prospects pay closer attention to everything you say…

-Because they enjoy reading your stuff – they stick with you longer…

-Your prospects see you as a friend – a “cool” regular person who they can trust – which drops their “advertising defenses” and allows them to happily hear your sales pitch…

-And this causes them to buy a LOT more from you!

It’s really quite simple. Just put this secret to work – which you’ll discover how to easily do in the pages of The #1 Way to Electrify Your Ads http://www.copysharpshooter.com – and you can’t help but sell more and make more from every marketing piece you create.

Talk to you soon,

Troy White

PS – I’ve personally read this report and it rocks. It’s filled with nothing but actionable, moneymaking content. But I’ll be honest with you: It’s part of a bigger product launch sequence – and so I don’t think it’s going to be available for very long.

My advice? Go here and download your copy before the page is taken down:

The #1 Way to Electrify Your Ads http://www.copysharpshooter.com

Using the “F-Bomb” To Guarantee Your Success

Troy White — 2008-06-13T15:10:43-05:00

Fellow Business Builder,

Never before has such foul language proved itself as a major business tool.

By now, I do hope you have heard of Gordon Ramsey, host of “Kitchen Nightmares” and “Hell’s Kitchen”.

If not, I would highly suggest watching the “Kitchen Nightmares” show sometime soon.

First, a WARNING: Thin-skinned folks need not tune in.

If you cannot handle foul language and incredibly abrasive personalities, do not watch Gordon’s show!

He is rude, loud, in-your-face, and LOVES swearing to get his point across (and everything is a point, so pretty well every sentence consists of swear words).

I am not going to go too much into Gordon’s past, but, rest assured, this ex-professional Scottish football player has a list of credentials that is long, and highly admirable.

He is now working on his 25th restaurant and many of them have multiple Michelin stars to their name (the most recognized and influential culinary ratings guide). He has multiple best selling cookbooks, 4 television shows and a DVD series, to name a few. The story line behind a kitchen nightmare …

Gordon comes into restaurants that are almost ready to close their doors, for any one of multiple different reasons. He has 1 week to turn the business around and make it a success.

He is a no-bull guy and when he starts, there is no stopping him.

Why is this important to you?

Because Gordon’s formula for a 7-day business turnaround is one that each and every one of us should pay close attention to. If you are looking to increase your sales, the ideas below will help you see new ideas you have never thought of before. If you are struggling in your business or cash flow – go through each step below and reconstruct your business from the ground up.

*************************************
Step #1 – Figure out what you are selling now.
*************************************
Sounds basic – but is it really? When Gordon first steps into one of the restaurants he is about to makeover, he sits down for a meal.

While he waits for the different dishes he ordered, he watches carefully for the way the staff works, the way they treat customers, and the way customers are enjoying (or not) the food.

When the food shows up, he is usually disgusted in what they are passing off as main course meals.

Also, the restaurants that he steps into are almost always seriously lacking enough customers to stay in business.

*************************************
Step #2 – Who is behind this disaster they call a restaurant?
*************************************

This is where the real truth starts to come out. He interviews the owners, the servers, the head chef and the kitchen staff.

Usually, he finds one or two of them passionate about the business, the rest of them are putting in time between paychecks.

Typically the ingredients are sub-par, the menu confusing with too many options, and the actual food being delivered not worthy of a roadside burger stand.

*************************************
Step #3 – Find out what the customers REALLY want
*************************************

Rarely is it what is being delivered!

The first thing to be done - - ASK THEM.

Find out what is missing on the restaurant scene.

Find out what foods they want the most, or that they have a tough time finding.

Find out who the regulars are and what they want.

Find out which restaurants are doing best in your area – then go in there to sample their food and service, always looking for ideas to improvise upon.

And, very important, if it is a seasonal business or location – make sure that the restaurant caters to those who live there year round! Those are the people who keep the restaurant open – catering to one-time tourists is a sure-fire way to bankruptcy.

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Step # 4 – Find the signature dishes
*************************************

Such a simple concept that so many businesses (in every possible niche) completely ignore.

What is the one dish that the head chef enjoys making the most?

Usually, Gordon finds out that the chef has an incredible signature plate that is not on the menu. Why? The owner is usually the problem. As Gordon says, “owners should never write the menu – the head chef should be the one to design the menu”.

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Step #5 - Simplify the menu and the number of choices
*************************************

Too many choices leave people confused and lacking in direction.

It also overcomplicates what is required in the kitchen to deliver what was promised (resulting in inferior quality on all the plates).

The menu is typically cut in less than half and the customers are usually very happy about the change.

Also, a large portion is NOT a secret to restaurant success. Smaller portions reduce waste, and keep customers coming back for more.

*************************************
Step #6 – Systems ARE the key to success
*************************************

Once the new menu has been created, putting systems in place to ensure consistent (and fast) delivery is key.

Being able to double business in a week, without loss in quality or without increase wait times, is something Gordon does in every restaurant he walks into.

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Step # 7 – Feet on the street marketing
*************************************

Last, now that everything is in place and the systems have been tested on a smaller scale, they get busy.

Getting the staff all geared up in uniforms, loaded up with their new signature dishes, they hit the street and let anyone and everyone try out the new menu choices.

Usually, an afternoon of that and they have enough curiosity built up to guarantee their first night’s dinner is packed with diners and hungry new customers.

>>>> The 7-step formula above sounds simple, but it consistently turns failing restaurants around in 1 single week.

The customers love the new choices (the ones they told you to start making), the staff become much more motivated to deliver consistent service, and the restaurant very quickly starts to make a profit.

Gordon usually revisits the restaurant after a month or two to see if they have held together all the new changes.

9 times out of 10 they have held it together, stuck with the changes, and are enjoying more money than they have experienced in years.

And yes, this does apply to your business to …

* Figure out exactly what you are selling now
* Who is behind your business? What do the customers see? What do they think?
* Find out what the customers REALLY want
* Find your signature offer
* Simplify the number of choices
* Systems ARE the key to success
* Feet on the street marketing

Last, a few side lessons from Gordon …

It IS about the image you portray

Use only the finest ingredients in areas the customers enjoy most

What is the passion – where did it come from – find a way to bring it back

Don’t take it personally – take it seriously

It’s about the story you give them to tell others

When you hire a professional to help – try listening to their advice for a change (not that any customers who hire a copywriter or marketing consultant would ever ignore the advice of an expert!)

What you hear most on the show: “%^&#ing HELL!” (which he says every time he sees something that is destroying the business – about every 32 seconds you will hear him say “%^&#ing HELL!”

My favorite Gordon quote: “Who needs a wine list when you can get pissed on desert?”

To your success,

Troy White

Using the 'F-Bomb' to guarantee your success

**************************************************
This article was originally written for the Small Business Mastery Column, which I write every Friday for the World's Highest Paid Copywriter, Clayton Makepeace.

You can find out what Clayton has done to make one of his clients over $22 Million] in just 6 weeks - see http://www.copysharpshooter.com
**************************************************

PS: You are only 6 days away from the most content rich, usable step-by-step business growth summit you will ever find. Last minute registrations are at http://wildwestwealth.com/registerwww.htm

Praise for Duct Tape Marketing

Troy White — 2008-06-02T23:05:39-05:00

I had the honor of speaking at Cidnee Stephen's Excelerator Business Summit this past weekend in the beautiful Canmore, Alberta.

Cidnee is a certified Duct Tape Marketer and an exceptional business person. And, she puts on one heck of an event!

The room was full of passionate entrepreneurs who were there to not only learn, but to walk away with a sustainable marketing system that can grow their business for years to come... and she delivered.

A fabulous concept for seminars that has one expert walk the attendees through a series of exercises that develops their marketing pieces for their own business. Once they have done one part of their marketing plan, another expert comes in to help them with the next phase.

A great idea - and a fabulous event for entrepreneurs who need to get more marketing implemented in their business.

Kudos to John Jantsch for finding Cidnee and having her as one of your coaches!

Gas prices… high?… or hype?

Troy White — 2008-05-14T09:56:12-05:00

I was out for my first round of golf for the year this Saturday. Why I play this game still puzzles me! Where we were golfing was a 45 minute drive from

Calgary

out in a beautiful area up on the edge of a river valley.

It was a chilly morning and the wind was howling… not exactly prime conditions for being outside.

On the 12^th hole (after yet another triple bogey), I looked just up ahead and noticed the view of the campground just down the cliff, on the edge of the river.

What startled me was the fact that the campground was PACKED.

Now if this was a long weekend, or even just a nice warm weekend, I would understand.

No, this was a cold, miserable, windy weekend and everone and their dog had just hauled their 30 foot trailers out to the campground.

It’s no big surprise that oil prices are through the roof, and gas prices are now over $5.50 where I live (and the

province

Alberta

holds the Oil Sands which is only second in the amount of oil it holds than

Saudi Arabia

!).

What was a surprise though was the sheer number of big arse trucks and trailer units I saw at the campground. Gas prices were not enough to deter them. The weather was not enough to deter them.

So what does this have to do with you?

It holds a very important lesson for anyone in sales or marketing, and anyone who runs their own business...

No matter what the gas or oil prices are… no matter how bad the economy is… no matter how disastrous the media is painting things out to be…

…people will find the money to spend on things they want.

If they want it bad enough… nothing, come hell or high water, will stand in their way from getting it.

Sure there are tough times out there for some people. But there are ample amounts of people that will spend their money on what they WANT to buy. Not what they need to buy – but what they want to buy… a very important difference.

Drill that difference into your marketing mind.

All those trailers out there did not have to be there. The owners did not need to spend all that money on gas to go away for a cold, windy weekend – they wanted to.

Sell to their inner most wants – and the price becomes much less important.

There is always a certain percentage of your target market that will pay a premium for getting a better experience.

PS: Join us this June for the gathering of the year...

18 of the world's most successful entrepreneurs share their secrets for growing your business faster,

and more profitably http://www.WildWestWealth.com

The 39 Year Old TV Virgin

Troy White — 2008-05-09T08:27:22-05:00

Look Ma, I'm on TV!

I’m a 39 year old virgin. TV virgin that is. I have gotten some coverage over the years but none of it has been sit down interview style… until today.

In 3 hours and 18 minutes I will be sitting down to be interviewed about Wild West. No, it is not a national station – yet. But, it is a very effective station to be on for local coverage and exposure to the professional marketplace. Shaw Channel 10 is a 24x7 news channel for local stories of interest. Some of them are flakes (some guy was on last night talking some woowoo stuff that had even the very open minded interviewer shaking her head in a complete state of confusion and disbelief).

So I am a little nervous about it, but not more than anything else that I jump into for the first time. Being nervous like this is actually a very good thing – it keeps me on edge and keeps my excitement level high. Rather than a lackadaisical approach – I would rather have fun, be excited, have something fun to share with people.

I hired a PR firm this year to help me get on gigs like this one – so far so good.

There are also 2 other big announcements that are soon to come from what the PR firm has helped me achieve… I can’t wait to tell you! Just not yet.

With the promotions of a live event – it takes a lot of work and multiple different approaches. I have had a few people come to me lately with events being planned out.

THE common thread is their lack of knowledge about marketing an event.

“I have my first live event in 4 weeks – and I want 750 people there. I have no database either. Can you help me?”

I have dashed the dreams of a couple people with my response to this lately. But I refuse to get involved in anything remotely like this – destined for mediocre results at best.

Seminar marketing is a very intensive marketing program. It involves multiple steps (50-100 steps to fill many events). It is costly (most of these people have zero marketing budget). And it takes time (6 months is a good timeline to work with).

For Wild West I have done:

- press releases

- ezine articles (many of them, as you know)

- storylines of the speakers

- print newsletters

- faxes to own database

- faxes to generic list (broadcast fax is legal in Canada)

- direct mail

- dimensional mail

- postcards

- free speeches

- paid speeches

- teleseminars

- podcasts

- cds

- dvds

- paid newsletters

- joint ventures

- affiliates

- Newspaper marketing

- Lead generation marketing

- Pay per click

- Social media

- Videos

- Audios

- Prayer

- Blood, sweat and tears

- Dressing my kids up in Wild West shirts and taking them out in public (yes, true, and yes they really do enjoy it!)

- Contests

There are probably many more that I have not listed here.

But the point is – be it a seminar, a product launch, or just a need to increase your cash flow – make sure you allow ample time, ample marketing budget, and ample amounts of media you will be using to get the message across.

I just had a signup from a guy that was at last years event. He has heard of this for the past 12 months. He could have gotten in for half the present price. Yet, it took 45 different mentions of it before he FINALLY decided to proceed (thanks Scott, I look forward to seeing you again). That’s from someone who saw the immense value provided last year – imagine what it will take from someone who doesn’t even know you!!

Plan forward – and bust your butt!

I am off to the interview – it will be posted as soon as possible.

Troy

PS: If you are in the

Calgary

area – watch for me on Shaw today. No matter where you are, you seriously need to be there http://www.wildwestwealth.com – not only do I guarantee it will put $50,000 worth of new business into your bank (assuming you implement what you learn) – but I will also HELP YOU IMPLEMENT...

For 3 months after the event you will be guided through an implementation program that covers one area we discussed at the summit, then shown exactly how to implement it into your own business immediately.

For this price, you will NOT find a better value anywhere.

How Canadian Companies Can Profit From The US Recession

Troy White — 2008-05-06T11:48:26-05:00

Real entrepreneurs see and capitalize on opportunities when they present themselves. Right now, Canadian businesses have an incredible opportunity to turn the

situation into a fabulous business building exercise.

Honestly, if you are not licking your chops right now at what is happening south of the border, you are missing out on what could be the greatest financial opportunity for Canadian based businesses.

Downtimes like this bring out 2 types of business owners;

(1) those who shelter up and prepare for the worst (the ones who barely survive if at all, through a time like this: and

(2) those who understand that in every negative event there is highly profitable opportunity for forward thinking entrepreneurs.

If you are the type who sees opportunity in times like this, what is happening south of the border is like Christmas to Canadians. If you do sell stateside, you will feel the pinch from US based businesses, but you also have the perfect opportunity to increase your sales using unusual techniques you may not have ever heard of.

Diverting your sales and marketing efforts towards new markets, towards your existing database, towards your past clients can easily give you a substantial boost to your revenues.

Take Alan Glasser of

Langley

. Using a simple customer loyalty program, he has not only saved his pharmacy from being just like all the others, he has tripled his revenues and built rock-solid relationships with his clients. Hard to debate the numbers: for every $1 he invests in his customer loyalty program, he gets back $138 (on average) in revenues. That number has gone as high as $172 return for every $1 in – and the average purchase volume by his clients has more than double in the past year. All with a simple 1-2-3 automated marketing system he learned about and implemented.

If you want to discover new strategies to weather the upcoming storm in the

economy, this coming June is the perfect opportunity for you.

Designed for entrepreneurs, small business owners, and marketing professionals, the Wild West Marketing and Wealth Summit is hosting 14 of the worlds greatest small business success stories in a 3 day immersion event.

You will learn everything from dealing with overwhelm, outsourcing secrets, marketing and advertising methods for online and offline success, membership programs and continuity campaigns. Also to be covered: marketing to women (the fastest growing market in existence), using direct marketing in your email campaigns and on your websites, along with some incredible success stories from many Canadian entrepreneurs (including Ed McNally of Big Rock Beer, Paul Vickers of Penny Lane Entertainment and Cowboys, and Les Hewitt of The Power of Focus and Chicken Soup for The Soul). A stellar line up for serious entrepreneurs.

According to Troy White, the organizer of the Wild West Marketing and Wealth Summit, “What I am about to share with you has been burning inside me for 4 or 5 years now. Right now, it comes to fruition. “From the $38 Million Dollar Beer Baron – to the secretive trainers that taught most of the big name speakers and "gurus" out there today … this is your chance to see a once-in-a-lifetime line up of millionaire makers. I promise you this… the Wild West Wealth Summit will be an experience unlike anything you’ve had yet – and will give you the tools you need to take your business to the next level.”

“Not only that, I have compiled a line up of 14 different world class experts on small business growth... asked them to deliver the real goods and how-to information... and given them the mandate to each cover one different area of small business mastery.

Not an easy task - but they have all agreed to give it their all"

Entrepreneurs and professionals can see the entire lineup at www.WildWestWealth.com or by calling 403.259.4566 (toll free 877.259.4566). Also, take note that White is offering an “early-bird discount” for those that register early. Considering the quality of the speakers, the amount of time you get to spend with them and the quality networking opportunities available here, this is a real no-brainer for serious business leaders who want to build their business faster and more profitably in these turbulent times.

The power of asking your customers

Troy White — 2008-04-25T16:52:51-05:00

I want to thank you if you were one of the people who filled out the survey I sent earlier (it was an anonymous survey so I have no idea exactly who it was that filled it out).

If you did, you would have received the free books after the survey completed (it should have automatically directed you to the page with the books)

If you didn't fill out the survey - and want to get your hands on these books, visit

http://www.surveymonkey.com/s.aspx?sm=Df9h9tGJdN95LMvkVwWk9A_3d_3d
(note: many people said in the open ended answers that the survey itself helped them see some things they could do differently or change for immediate benefit)

Anyhow, many are probably curious what some of the results are (some I will share - some are more private which I will keep
confidential)

* It appears I have attracted quite an assortment of industries! I counted 60+ different ones - all in need of help growing their businesses.

Now, I would be the first to say that I need to focus more and help a more tightly defined niche - as should you. My bad.

* When asked "How do you learn best?" - 72.1% said they prefer to learn on their own through books, cds and dvds

* 76% of you have businesses with revenues of $250,000 or less - 15% are over $1 million in revenue (4.6% over $10 million)

* 57.5% are going to invest in "business marketing seminars or workshops" over the next 12 months, and 43.6% of you are going to invest in "self-improvement/mindset courses and seminars"

* 83.4% of you said my information is above average - a number I need to improve on - it should be much higher in my opinion - I will work hard at delivering you better quality content that you can immediately put to use in your business.

* Preferred learning methods: 22.8% prefer print materials and 21.1% prefer ebooks (showing ebooks are still quite a strong
draw)

* 80.4% of you said this is #1 priority: "Implementation programs where you learn what is working and how to apply it" - now THAT is a very important number to both me and you. I will address this below.

* average age of 43 yrs old

IMPORTANT POINT #1: If you haven't done a survey like this to your list - why not? Survey Monkey is invaluable - and next to free (there is a free version - I used the upgraded one).

There is no better (and faster) way to get to know your customers - invaluable advice you will gain to help you build stronger relationships, launch new (and more targeted) products and services.

Some of the information you get, you may not want to hear - but that advice is as valuable, even more, than the others.
Negative feedback can be very powerful and useful when it comes to reinventing your business and your targeting.

IMPORTANT POINT #2: You are NOT ALONE. I am not going to share all the open ended comments here - there are pages and pages of them.

But, I can say this... a very significant percentage of you have similar challenges, similar dreams and aspirations, and are looking for systematized implementation programs to help you go to the next level in your business and life.

IMPORTANT POINT #3: See important point #1

IMPORTANT POINT #4: I have listened!

You have given me some incredibly valuable information here - and I promise to reciprocate. Some things I will be doing for you will take time, others I can address right here and now.

FIRST: You know about The Wild West Marketing and Wealth Summit I am hosting in Calgary this June. This is the first area I have taken your advice and modified what you will be receiving with the event

CHANGE #1: Probably the biggest issue for most of you... FOCUS and IMPLEMENTATION.

So, I have gone out and hired the best trainer in the world to
come to Wild West.

Les Hewitt, the best selling author/co-author of The Power of Focus, The Power of Focus For Women, The Power of Faithful
Focus, and The Power of Focus For College Students.

Les will be dedicating the ENTIRE AFTERNOON on the first full day of The Wild West event on Focus. This will be an interactive workshop where he shows you exactly how to learn how to focus on what is needed to be done, how to get it done faster, how to avoid those ADD tendencies, and how to accomplish more in a typical afternoon than you used to in the entire week.

If you have read the book, The Power of Focus, you know who I am referring to, and why this is so important to you attaining your goals by the end of this year (you have exactly 6 months of the year left after the Wild West Marketing and Wealth Summit ends... just enough time to make it all happen and reach those numbers you set for yourself back in January).

It is possible - but you cannot let yourself to continually be distracted by all the unnecessary "gimmicks" the gurus throw out there every week - you know the ones, "this is it! Just this one will make you 14 bazillion overnight without doing a darned thing. All for 48 payments of $995 a month."

Ya - you see them daily - they are enticing - but they ARE NOT necessary to be successful.

Ed McNally, the CEO of Big Rock Brewery is sharing his strategies of going from zero to $38 million a year - and he did NOT rely on silly "shiny object strategies like this (oh look...
another product launch - better buy that one. Oh look - another one - don't want to miss out on this once in a lifetime opportunity. And so on)

*** Real businesses do not rely on magic gimmicks like this - they rely on sound business practices!

CHANGE #2: More business. Finding ways to attract more quality clients is key to all of us. So, during the event you will have multiple chances to meet with hundreds of other like-minded entrepreneurs.

And we have arranged a speed networking evening combined with round table discussions with the experts. Got a question on web copy? Maybe lead generation?
Maybe you want to uncover the secrets to closing more of your proposals? Before the speed networking happens, you will be able to sit at the tables with the various on-site experts.

Ask them ANYTHING you want about growing your business. Listen in as they give invaluable advice to others - and then show you how to take an idea from one industry and make it fit your own

****(NOTE: I spoke with Paul Vickers, one of our keynote speakers, and he has completely modified his talk to help you here. Paul runs the **million dollar a day** country and western bar, Cowboys, and is going to show you how he used the SAME marketing techniques he uses to build Cowboys into an international sensation (Prince Harry had a blast at Cowboys!
Just look at the past tabloids for proof)... and made the exact same marketing strategies fit a completely unrelated business - environment flood control. Paul has grown one of his other companies, US Flood Control, into a world-wide brand and incredible success story (recently featured on the Discovery Channel for his work during Hurricane Katrina).

**** This is key**** --- the ability to take an idea from a completely unrelated industry and make it fit your own - one of the secret strategies for massive success and growth. Paul is going to show you how he did it, and how you can too (this could be the biggest ah hah moment you have ever had in marketing - it was for me when I first "got it".

CHANGE #3: On-going coaching and assistance to make sure you are implementing what you learn. AFTER the Wild West Marketing and Wealth Summit concludes, I am going to hold your feet to the fire.

Starting 2 weeks after the event we will all get together on a series of 8 teleseminars (every 2 weeks), to go through implementation ideas of the different strategies you learn.

These will be focused on your specific business, what you can do and how you need to do it for maximum results.

CHANGE #4: On-going community and reinforcement of the tools you learn, and the people you meet.

There will be a private membership program created just for attendees of Wild West Marketing and Wealth 2008. There will be forums to share your best techniques that are working, networking groups, joint venture forums, swipe files to find advertisements that can work for your business, and a solid group of like-minded people who can easily help you get your business where you want it to be by the end of the year.

You will gain 4 months access to the membership site, if you want to continue at that time you will receive an exclusive deal only for past attendees.

To wrap this up - there are other announcements coming about The Wild West Marketing and Wealth Summit - and they just add further to the incredible value you are getting. Sign up now before the early bird price goes up.

Again, it is happening June 19th through the 22nd - and is guaranteed to make you at LEAST $50,000 (see the Gold Nugget Guarantee at http://www.wildwestwealth.com)

Sign up right now (guests are 50% off and you can pay in 3 equal payments - yes, you pay for some of the event even AFTER it is over... how much more fair can I be?)

The signup page is at http://wildwestwealth.com/orderform.htm or the full details are at http://www.wildwestwealth.com

I really do hope to see you there - and I really look forward to helping you grow your business as fast as you can handle!

Troy "Saddlestrap" White
(watch for my video next week from the Million Dollar A Year Cowboys Bar!)

PS: If you still aren't sure... Listen to what last years attendees said:

"This seminar was worth 10X what we paid - way to go Troy."
Sundi Hoffman -

"WOW! The most valuable business information ever presented in one room I have ever had the privilege to be a part of. Will mean 100's of thousands of dollars to my business! Experience has been priceless. Thank you so much for everything you have done to bring this all together."
- Cheryl Hurlburt

"Really talked to what I needed to learn and took some dread out of future events. Great information! Thank you for allowing us to be a part of this wonderful event. It was fantastic! We are already so busy putting forth ideas that we got from the summit.
I'm very excited. I look forward to working with you in the future."
- Jodie Gateman

"At last, a summit you can attend that teaches you how to become wealthy. You will be as amazed as I was, with all the information you will take away with you. I am putting this new knowledge into action right away. I will be sending my two sons to the next summit Troy White has. Troy stepped out of the box with a WINNER in my books."
- Tamra Baxter -

"Great Summit! Well work the drive from Arizona. Thanks so much for everything."
- Kathleen Moser -

"Great Value. Little hesitation to attend, price fit and presentations where fantastic and unmatched!"
- Nathan Lee -

"I loved all the content. It was extremely valuable to me. I am absorbing as much as I can and am overflowing with valuable information."
- Kathy Steffan -

"The quality of the speakers were excellent. It was the best money I ever spent on a seminar"
- Carol Coutts -

"The speakers were fantastic. I thoroughly enjoyed the entrepreneurial spirit of the leaders to inspire into action and implement what was presented.
Over the Top!"
- Scott Bonnar-

"Extremely valuable information presented in an entertaining way. Thank you Troy for bringing this seminar to Calgary."
- Brian Rolheiser-

"Do this Again!"
- Robyn Yanick-

"3 days, solid, packed with information and great speakers! It was great. Well worth it. Troy, you did fantastic. By far the best seminar I've been to. Thank you." - Denise Williams -

"I feel truly blessed to have had the opportunity to participate in this workshop. Such great information and dynamic facilitators - at an amazingly affordable price. It would be impossible not to grow my business. Now - I am armed with a great action plan for growth."
- Faith Wood -

"All the speakers were extremely approachable. I've never felt that in a seminar before. I enjoyed the size of the group and the extra little touches."
- Dafne Conales-

"Troy can be relied on to provide invaluable information and rare expertise. To find some many great speakers with similar credentials in one place was a treat and an education."
-Wendy Zak -

"It is so wonderful to have Troy's caliber of experience right at my fingertips."
- Nancy Beaton-

"I wasn't expecting much - but was blown away! I really look forward to the next Wild West Wealth Summit! This was an absolutely AMAZING 3 days!"
- Michael Roach-

"Excellent workshop. Exceptional value! Thank you!!"
- John L. Friesen-

"Troy, I 100% feel I got "over delivery" compared to my expectations coming in. Job Well Done!! Thanks!"
- Brent Schulte -

"An amazing opportunity to grow my skills for my business AND for the businesses of my clients. These techniques will be of massive value to those that I work with - worth infinitely more than I paid."
- Shayne Lawrence -

"Thank you for a wonderful learning and growth opportunity - personally & professionally. I attended another seminar with real potentials - master of influence of similar content - but the Wild West Wealth Summit was equally valuable and a much better price! Thank you!"
- S. Kardash -

"Great event, diverse speakers & the event attracts serious attendees. Overall excellent. Really opened my eyes."
-Raymund Chua -

A real tool to measure your Success IQ

Troy White — 2008-04-17T12:28:36-05:00

It seemed like something simple to ask…

“how can I measure my actual present day Success IQ? A way to know exactly where I am at in life today, where my greatest strengths are, and (most importantly) how I can capitalize on my Success IQ to create a better, more balanced lifestyle in less time?”

But, you know as well as I do, simple things are usually the toughest. So I sought out the answer and resources.

* After pouring through hundreds of self improvement books…

* After investing thousands of dollars in live seminars…

* After hiring professional coaches and mentors…

* After taking part in mastermind groups…

* and after listening to hundreds of hours of audio and dvd programs…

I still could not actually measure my Success IQ.

Of course, there are lots of tools out there to measure your everyday intelligence and IQ… but that does NOT reflect successful traits.

Until now…

Find out what your Success IQ is right now, plus get a 2 page analysis on what it means and what your greatest opportunity for achieving the level of success that you want.

Test your Success IQ out now – http://successiqquiz.com

And let us know how you do.

Turning devastation into success

Troy White — 2008-03-28T12:52:19-05:00

Can Being an Out of Work Musician Really Make You a Millionaire?

Ahhh the sweet smell of success. One day you’re an out of work musician and the next you’re one of the best selling artists in North America, you own your own gallery and your sales are pushing the million dollar mark.

Not so fast.

If only our routes to success could be that easy. But as Owen Garratt will tell you, his road to success took a few turns he would have rather avoided.

Imagine this…you spend a few months selling art to companies door-to-door where you incidentally become the #1 sales rep out of 200 nationwide, you get tired of working for "the man" and decide to strike out on your own as a full time artist yourself, even though you're pretty much color blind. You spend 8 years selling your work door to door, ultimately becoming one of the top three best selling artists in

North America

. THEN, you and your wife open up a Custom Framing Gallery where you quickly become Canadian Framing Champions and International People's Choice Winner and the Number One Highest Volume Retail Framer in the country - in a community of less than 25,000 people!

Sounds like a pretty good run right?

Now imagine a terrible personal tragedy hits out of nowhere and not only are you emotionally and physically devastated as a result, but everything you have worked for goes out the window.

That’s right.

Business completely dries up, you can’t pay the bills, you’re about to lose your house and worse, you don’t even care anymore.

How do you bounce back from that?

Well, as the story goes it was the unconditional laugh of a 16 month old little boy, the realization that the ship was in fact still sailing, and a tangible sign from the Universe that turned it all around.

And it’s a good thing because with someone this talented, it would have been a shame to miss it.

Owen Garratt has the kind of umph and resilience you need to be a successful entrepreneur. I’ve known him for a year and a half and am always impressed with what he does to ensure his success.

And, I’m not the only one. He is one of the top 4 finalists in the Glazer Kennedy Insider Circle Marketer of the Year contest. He’ll be competing for the big prize next week in

Nashville

so stay tuned.

But, if you really want to find out how he went from being an out of work musician to a sought after artist and millionaire, you’ll have to check him out at the 2008 Wild West Wealth Summit this June in Calgary.

He’ll be one of the 14 maverick marketers that I’ve invited to share with you how to go from good to outrageously successful in record time.

Learn more about Owen and the other speakers that you’ll get access to at the 2008 Wild West Wealth Summit .

To your success!

P.S. How often in your life will a TEAM of bona fide millionaire-makers… ones who actually walk the talk… offer to coach you to success and share the intimate details of how they got where they are?

Opportunities like this one can dramatically increase your income, give you more time off… and give you the lifestyle that you have previously only dreamed of! It’s your choice… continue on as if nothing needs changing in your life, or make that one decision that changes it all.

Ode by Rosser Reeves:

Troy White — 2008-03-25T09:29:44-05:00

Ode by Rosser Reeves:

"I see you've spent quite a big wad of dough

to tell me the things you thought I should know:

How your plant is so big, so fine and so strong,

and how your founder had whiskers ever so long.

"So he started this business in old '92. How

tremendously interesting that must seem to you.

He built up the thing with the blood of his life

(I'll run home like mad, tell that to my wife!)

"Your machinery is modern and oh so complete.

Your reps, they are flawless; your workers so neat.

And your motto is 'Quality' with a capital 'Q'

No wonder I'm tiring of your schtick and you.

"Tell me quick and please tell me true

(or else, my dear love, to hell with you).

Tell me less how this product once came to be,

And more about what this damn thing DOES for me!

"Will it save me more money or time or work,

or hike up my pay with a most welcome jerk?

What drudgery, worry, or loss will it cut?

Can it yank me personally out of a rut?

"Perhaps it can make my appearance so swell

that my telephone ringing will wear out the bell;

and thus it might win me a lot of new friends

(One never knows where such a thing ends!)

"I wonder how much it could do for my health?

Could it show me a way to acquire some wealth?

Better things for myself, for the kids and the wife?

Or how to quit work somewhat early in life?

"Yes, tell me quick and please tell me true

(or else, my dear love, to hell with you).

Tell me less how this product once came to be,

And more about what this damn thing DOES for me!"