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Afrika Kicker

2013-03-11T16:35:53Z

The relief organisation MISEREOR is always looking for new ways to promote its, “2 Euros Help” initiative. Table Football for Africa is an interactive donation box in the form of a table football game, complete with all the adversities you might expect at a typical African kick-about.

The 2 Euro donation goes directly towards promoting sports for children and young people in Rwanda and South Africa. A facebook app spread word of the campaign on the social web with a ticker and live stream, drawing attention to the initiative and encouraging more giving.

Find out more here .

Fundacao Cultural de Curitiba

2013-01-25T09:48:20Z

Agency: Master Roma Waiteman, Curitiba, Brazil
Creative Directors: Flavio Waiteman, Victor Afonso
Art Director: Rafael Guth
Copywriter: Thiago Gabardo
Illustrator: Magma Image

Vapona Insecticide

2012-11-26T13:31:44Z

Agency: HEREZIE, Paris, France
Creative Director: Andrea Stillacci
Copywriter: Daniel & Mattia
Art Director: Daniel & Mattia
Illustrator: Daniel & Mattia

Philips Azur Iron

2012-10-08T09:33:53Z

The unique performance of Philips irons and steamers is demonstrated by the Art of Ironing. The classical Dutch paintings are re-created on a plain piece of white tissue with Philips ironing aids.

Agency: DDB, Moscow, Russia
Creative Director: Anna Denisova
Art Director: Ivan Davydov
Director: Anton Groves
Production: Yarche, Carioca Studio
Published: September 2012

Old Spice: Muscle Music

2012-08-30T09:03:08Z

Agency: Wieden + Kennedy, USA

Quebec Automobile Insurance

2012-08-29T09:07:25Z

“Buckle up. Stay alive.”

Agency: Lg2, Quebec, Canada
Creative Direction / Copywriting: Luc Du Sault
Art Direction: Jean Lafrenière
Account Planners: Mireille Côté, Alexandra Laverdière
Account Managers: Alexandra Laverdière
Photographer: Maude DeVarennes
Production: Julie Pichette
Digital Artists: Marc Rivest, David Boivin

Shake It Up Parkinson

2012-08-20T13:55:30Z

This mini-documentary captures a thought provoking campaign with the sole purpose to increase awareness into Parkinson’s disease.

Starting on World Parkinson’s Day (April 11), various Sydney cafe’s were thrown off balance to highlight the fact that Parkinson’s affects everyone.

Over 1,000 wooden wedges (the kind you use to hold a door open) were produced with a message printed clearly on each side. One side of the wedge showed the title of the campaign, “It’s more than just the shakes.” When flipped over, the printed copy read, “Thirty Australians are diagnosed with Parkinson’s disease every day. But thousands more are affected, from family to friends. You can help stop it at shakeitup.org.au”.

The wedges were placed under various tables in cafés and restaurants. Cameras recorded people’s reactions to their wobbly tables, spilled coffees, tipped sugar bowls and of course, their reactions to the wedge messages.

The stunt itself was designed to spark a conversation about Parkinson’s Disease and address the misconceptions that PD is just ‘an old people’s disease’, and about ‘having the shakes’, but more affects everyone connected to the person with PD — from family and friends to co-workers.

Agency: Ogilvy, Sydney, Australia
Executive Creative Director: Brett Howlett
Planning Director: Gerry Cyron
Group Creative Director: Michael Raso
Copywriter: Mietta Macfarlane
Art Director: Luke Chard
Account Management: Alison Howlett
Executive Producer: Rob Spencer
Producer: Gabe Hammond
Director/DP: Peter Bloomfield
Editor: Fraser Kelton

Toronto Humane Society

2012-08-17T14:59:48Z

Rethink invented a thermal dog collar called the ‘the dog CALLER’ that actually contacts the dog owner’s smart phone if their pooch is in trouble. “When the collar hits 26.5 degrees, the device will alert your phone.” The prototype collar is fully functional and the Toronto Humane Society and Rethink are working with designers and manufacturers, as well as looking to crowd-fund the final product with the end goal of having it widely available to the public in the New Year.

Agency: Rethink Toronto, Canada
Creative Directors: Aaron Starkman, Dre Labre
Writers: Aaron Starkman, Mike Dubrick
Art Director: Joel Arbez
Digital Producer: Sarah Lasch

Stella Naturals

2012-08-16T14:21:57Z

Agency: Advantage, Indonesia
Executive Creative Director: Rajesh Menon
Art Director: Rani Utami Fajri
Copywriter: Dennan Ahmad
Associate Creative Director: Imelda Thaher
Graphic Designer: Seno Handoko
Agency Producer: Endah Juliastuti
Account manager: Erlina Ariyanti

Allianz Drunk Mirror

2012-08-15T09:24:43Z

DRUNK MIRROR from DrunkMirror on Vimeo.

To raise awareness about the danger of drinking and driving OgilvyOne created an action at a famous bar in São Paulo. Using a TV screen created a very unusual mirror: a mirror with a delayed reflection effect. When people interacted with it a message would appear alerting how drinking can slower the driver’s reflex.

Agency: OgilvyOne, São Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Marcos Ribeiro
Creative Director: Marcos Ribeiro / Alexandre Ravagnani
Art Director: Fernando Passos / Rafael Gatuzzo
Copywriter: Flavio Tamashiro / Erich Moreira
Account: Felipe Obara / Andrea tornovsky / Denise Caruso
Media: Luciana Serra / Larissa Dias
Planner: Luis Stateri / Marian Travassos / Cleber Almeida
Producer: Cecília Taioli / Adriana Jorge
Production Company: Santa Transmedia
Film Director: Gustavo Rodrigues
Sound Design: Sound Design
Cilent: Ivan Pacicco / Luis Dix