advertising/design goodness - advertising and design blog

GGRP Sound

2010-03-19T09:32:42Z

Agency: Grey Canada, Vancouver
Creative Director: Geoff Dawson
Art Director: Andrew McKinley
Copywriter: Geoff Dawson
Illustrator: Andrew McKinley

Visa Pompeii

2010-03-16T14:28:45Z

To raise awareness of Visa’s sponsorship of the Pompeii exhibit at our National Museum, we greeted all visitors to Wellington Airport with a lava flow that ran around the baggage carousel. Complemented by traditional media, this ambient execution made sure nobody could miss our message.

Advertising Agency: TBWA\Tequila, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Guy Roberts
Art Director: Tamryn Kerr
Copywriter: Michael Goldthorpe

pxlgoodness

2010-03-15T15:47:19Z

I am proud to finally announce the birth of pxlgoodness, the latest showcase in the “goodness” websites. pxlgoodness concentrates on digital/interactive/technology used in new creative ways to communicate a message. This can be anything from a interesting banner ad to mobile technology, to an interactive installation. Everyone can contribute to the site, just register and you will be sent instructions on how to post. You can also follow pxlgoodness on twitter. Spread the word, and let me know your comments!

pxlgoodness.com

Hitta.se RIP

2010-03-12T15:02:42Z

“R.I.P. Yellow Pages
Place your ad where people might actually read it.”

Hitta.se is Swedens leading search engine. “Hitta” translates “Find”.

Advertising Agency: Masscreation, Stockholm
Creative Director / Art Director / Copywriter: Masscreation
Photographer: Petter Karlberg

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Looking for F/T Work

2010-03-11T14:02:35Z

The image above says it all! If you are looking for an interactive art director with passion and knowledge in the industry, I would love to have a chat with you. Have a look at my linkedin profile. Or email me, and I’ll send you some more info.

Sponsored By: Make some Cash from Your Site! Text-Link-Ads have been working great for adgoodness, so why not try them out!

Stihl Calendar

2010-03-10T14:18:12Z

Check out the video presentation here.

Advertising Agency: Euro RSCG Duesseldorf, Germany
Creative Directors: Torsten Pollmann, Felix Glauner
Art Directors: Martin Staubach, Kai Tusar, Marie Pielmeier
Copywriters: Christoph Mueller, Till Koester

BelCuore Café

2010-03-08T14:23:47Z

Agency: OGILVY BRASIL
VIce-President Creative Director: Anselmo Ramos
Head of Art: Denis Kakazu
Art Director: Pedro Izique/Guilherme Nobrega
Copywriter: Fred Saldanha/Claudio Lima
Photographer: Pedro Izique
Illustrator: Pedro Izique

Viagra

2010-03-05T11:28:31Z

When Pifzer wanted to mark Viagra’s 11th birthday, they wanted to do it in typical, tongue-in-cheek Viagra style. A party blower (featuring a Viagra pill pattern) was created to hand out to internal sales teams. The message on the piece encouraged the sales teams to ‘Celebrate Viagra’s 11th birthday’.

Agency: TAXI Canada
Executive Creative Director: Steve Mykolyn
Creative Director: Michael Mayes
Art Director: Ryan Semeniuk
Writer: Nikki Jobson
Photographer: Clinton Hussey

Sony Bravia

2010-03-04T17:03:38Z

Superfad’s new in-store campaign for Sony is a startlingly beautiful and surreal homage to Sony’s global brand message of “make.believe” and a tribute to the pleasure of “Eye Candy”. Unfolding in three parts, “Birth of Color,” “Explosion of Color,” and “Release of Color,” the project was directed and produced by Superfad and will be seen in stores and trade shows throughout the world.

The concept was inspired by the idea that from one’s imagination anything is possible. Drawing from the theatrical world of fashion photography, Superfad chose moments of visual drama and magic, with spherical objects representing the dot in “make.believe” as a connecting through-line.

Superfad Director/Executive Creative Director Will Hyde captured a live action, slow motion narrative with imagery that would showcase the picture value of Sony BRAVIA high definition televisions including color fidelity and detail. The project’s effects and animation, completed in just under three weeks, was creative directed by Carlos Stevens.

The project keenly represents Superfad’s methodology; one that eschews a singular signature style in favor of applying project-specific creative approaches to reveal the unexpected. With Sony’s “Eye Candy,” the blending of live action and animation comes together in a seamless marriage of visual intensity and wonder.

Client: Sony Electronics
Video Program Manager: Lisa Gonzalez

Agency: chickINchair Productions
Executive Producer: Kim Tierney

Live Action Production Company: Superfad
Director: Will Hyde
Director of Photography: Martin Ahlgren
Production Designer: Jason Puccinelli
Wardrobe Design/Stylist: Heidi Meek
Make Up: Bryin Smoot
Line Producer: Scott Ludden

Design & Animation: Superfad
Executive Creative Director: Will Hyde
Creative Diretor: Carlos Stevens
CGI/VFX Director: Dade Orgeron
3D Artists: Tom Oakerson, Phiphat Pinyosophon, Andrew Butterworth, Yas Koyama,
Alex O’Donnell, Dimitri Luedemann, Billy Maloney
Compositors: Tom Oakerson, Paulo Dias, Loren Judah, Dorian West, Sohee Sohn,
John Stanch, Soyoun Lee, Dimitri Luedemann, David Holm
Editors: Ryan Haug
Flame Artist: Andy Davis
Head of Production: Chris Volckmann
Executive Producer: Rob Sanborn
Music: Matt Hutchinson

Tok & Stok

2010-03-02T09:38:15Z

Agency: DDB Brasil
Creative Directors: Sergio Valente, Andre Pedroso, João Mosterio and Daniel Bottas
Creatives: Max Geraldo and Arício Fortes
Art Buyer: Clariana da Costa and Carmem Castillo
Photographer: Rodrigo Ribeiro
Ilustrator: Sergio Guilherme Filho