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CJFE

2012-05-08T13:48:34Z

Canadian Journalists for Free Expression

Agency: Juniper Park, Toronto, Canada
Executive Creative Directors: Alan Madill, Terry Drummond, Barry Quinn
Art Director: Mike Schonberger
Copywriter: Matt Hubbard
Print Producers: Mark Prole, Toby Sime
Illustrators: Ryan Teixeira, Nabil Elsaddi, Mike Schonberger

MASP Art School

2012-04-30T09:31:32Z

Agency: DDB, Brazil
Creative Directors: Sergio Valente, Marco Versolato, Wilson Mateos, Luciano Lincoln
Art Director: Leonardo Rotundo
Copywriter: Fred Sekkel
Illustrators: Marcos Falcão, 6B Estúdio
Photographer: Ricardo Barcellos

Claro

2012-04-24T09:54:32Z

“One letter is all it takes. Don’t text and drive”

Agency: Ogilvy, Sao Paulo, Brazil
Chief Creative Officer: Anselmo Ramos
Creative Directors: Claudio Lima, Andre Kirkelis
Copywriter: Hugo Veiga
Art Director: Diego Machado
Illustrators: Diego Machado, Fullframe Filmes

Colsubsidio Book Exchange

2012-04-11T09:38:21Z

“Come with a story and leave with another.”

Agency: Lowe/SSP3, Bogota, Colombia
Creative Chairman: Jose Miguel Sokoloff
Creative Director: Gustavo Marioni, Carlos Camacho
Art Director: Andres Lancheros, Guillermo Siachoque, Sebastian Pelaez
Copywriter: Mario Lagos

McDonalds Billboard

2012-04-10T10:43:47Z

Agency: Cossette Vancouver
Creative Director: Rob Sweetman, Bryan Collins
Art Director: Addie Gillespie, Mia Thomsett
Copywriter: Addie Gillespie, Mia Thomsett
Producer: April Haffenden

Fiat Original Parts

2012-04-04T10:31:23Z

“Just one non-original part changes the whole story.”

Agency: Leo Burnett, Sao Paulo, Brazil
Creative Director: Marcelo Reis

Colgate Plax

2012-04-02T15:11:20Z

Agency: Y&R, South Africa
Chief Creative Director: Graham Lang
Executive Creative Director: Rui Alves
Copywriter: Nkanyezi Masango
Art Director: Ntobeko Ximba
Account Director: Shannon Weber
Photographer: Bryan Traylor

Pedigree Bus Shelter

2012-03-27T09:10:37Z

For the month of March, dog walkers won’t have to worry if they forget to bring poop bags to Trinity Bellwoods Park, in Toronto, Ontario, thanks to Mars Canada Inc.’s latest PEDIGREE® bus shelter campaign. To help promote PEDIGREE® Chicken & Rice+ Dry Food with prebiotics, Proximity BBDO in Toronto developed the first-ever bus shelter ad that also dispenses poop bags. The idea was simple: When it comes to healthy digestion, the proof is in the poop. People walking their dog can grab a bag and put it to use. Most importantly, they can also give some thought to the quality of their dog’s “back end performance” while doing so.

Headline in photo: Help keep your dog regular.

Agency: BBDO, Toronto, Canada
Creative Directors: Gagne/Dave Stevenson
Art Director: Rebecca Dunnet
Writer: Shiran Teitelbaum

Planet Kids

2012-03-19T11:25:30Z

Brief: Planet Kids, Bangalore’s leading playschool chain wanted an invite to announce their Annual Day celebrations. This invite would be given to students and their parents. The objective was to create excitement around the event and get their kids buzzing. Oh, and of course the invite had to be cost-effective.

Solution: So we decided to create something out-of-the-ordinary, something that would engage their students and get them to transfer the buzz onto their parents. And voila, the ‘hand puppet’ invite was born out of a mere sheet of A4 sized paper. We then went on to create five unique characters so as to encourage greater curiosity, creativity and playfulness among our tiny TG.

Agency: Happy, Bangalore, India
Executive Creative Director: Kartik Iyer
Chief Creative Officer: Praveen Das
Creative Director: Carl Savio
Illustrator: Nalisha Chouraria
Art Director: Shatrughan R
Copywriter: Megha Ramesh

Cia Athletica

2012-03-07T12:21:41Z

“No more fat excuses”

Agency: DDB, Brasil
Client: Cia Athletica
Title of Ad: No more fat excuses
Creative Diretors: Sergio Valente, Marco Versolato, Gustavo Victorino, Moacyr Netto.
Copywriter: Rafael Zoehler
Art Director: André Vervloet
Illustrator: Gustavo Victorino