Madison Avenue

Move Over George Winston, Windam Hill. Make Room for Shannon Stephens.

future@callecompany.com (H. Martin Calle) — Sun, 18 Oct 2009 22:31:47 PDT

Over at indie artist music site stereogum you'll not only find great free mp3 music downloads, you'll also find artsist Shannon Stephens and she's good. Really good. Like Carly Simon good. Like...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

The World's Most Successful Marketer

future@callecompany.com (H. Martin Calle) — Tue, 06 Oct 2009 16:51:56 PDT

He's not Bill Gates. He's not Steve Jobs. He doesn't even work for Procter & Gamble. But the world's most successful marketer thinks a lot like the executives at The Coca-Cola Company and Pepsi....

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

Saturn: The Long Good Bye

future@callecompany.com (H. Martin Calle) — Thu, 01 Oct 2009 11:03:27 PDT

What do Saturn and the movies "Ghost" and "The Sixth Sense" have in common? The stars (heros: Patrick Swayze, Bruce Willis, Saturn) were dead and didn't know it. Saturn wasn't born a...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

Cadillac & General Motors: The limitations of needs based selling

future@callecompany.com (H. Martin Calle) — Tue, 29 Sep 2009 10:20:06 PDT

Charles H. Green's Trust Matters blog is always a good read. And the relevance of his post on the limitations of needs based selling remains fresh two years later when you read it and...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

Personal Branding - The Companies Headhunters Blackball

future@callecompany.com (H. Martin Calle) — Fri, 25 Sep 2009 11:24:30 PDT

Why no consumer packaged goods company has been able to market a new product more successful than the least successful new product ever created by product development expert Calle & Company and...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

A New Job for The Marlboro Man

future@callecompany.com (H. Martin Calle) — Tue, 22 Sep 2009 12:00:22 PDT

I have been given the task to repurpose/retask/reinvent or otherwise Socially (Re)Engineer® the Marlboro Man. I can't tell you by whom but I can tell you that I always thought Ralph...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

The Use of Images in Market Research

future@callecompany.com (H. Martin Calle) — Fri, 18 Sep 2009 13:35:53 PDT

Over at LinkedIn.com I've been tracking an interesting discussion on the use of images in market research among members (myself included) of the Next Generation Market Research Group started by...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

Laura Ries Dishes on GM at Ries Pieces

future@callecompany.com (H. Martin Calle) — Wed, 16 Sep 2009 10:52:57 PDT

If you haven't read Laura's posts at Ries' Pieces get a move on! Her current installment on GM, called "GM & The Implication of the Opposite" hits the mark and commenting readers are...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

Tired of High Fructose Banking

future@callecompany.com (H. Martin Calle) — Mon, 14 Sep 2009 13:02:49 PDT

Pre or post financial crisis meltdown have you gotten tired of high fructose retail banking? You know the type of banking I mean. The one where all the ads say we're the bank for you and all the fees...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

Grant McCracken & The Chief Culture Officer

future@callecompany.com (H. Martin Calle) — Sat, 12 Sep 2009 20:43:30 PDT

What do you do when you find a gap in the way companies do business? Well if you're Grant McCracken, an exceptionally bright guy and publisher of the blog Cultureby, you do something about it. Much...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

The Fly In General Motor's Ointment

future@callecompany.com (H. Martin Calle) — Wed, 09 Sep 2009 21:30:23 PDT

I have no beef with General Motor's use of eBay as a means to move vehicles, but as a reason to buy vehicles the strategy misses the mark. It's no secret GM wants to get rid of...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

Alexa

future@callecompany.com (H. Martin Calle) — Sun, 06 Sep 2009 22:11:07 PDT

I want to validate or claim my Blogger Blog. I understand that because it is a Blogger Blog this has to be done manually with Alexa. There's no way to provide an email address that will work or to...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

Is Your Brand Subject To " Phantom Relevancy Syndrome?"

future@callecompany.com (H. Martin Calle) — Wed, 02 Sep 2009 12:16:09 PDT

In the medical world amputees are subject to phantom limb syndrome: The perception of sensations, usually including pain, in an arm or leg after the limb has been amputated. The brain still gets...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

New Dominos Pizza Pasta Bread Bowl Promotion Contributes To American Obesity

future@callecompany.com (H. Martin Calle) — Tue, 11 Aug 2009 17:06:18 PDT

What could be more fattening than a warm pasta bread bowl for $5.99 followed by a free lava crunch cake dessert. Is there another carbohydrate combination that could possibly pack more inches around...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

General Motors Launches The MonteMaro

future@callecompany.com (H. Martin Calle) — Mon, 10 Aug 2009 16:23:09 PDT

With the adolescent that good looks lacking the sophisticated styling most of the market seeks and expects today General Motors once again misses the mark with the new Camaro - a throwback to what...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

A New Found Respect For Ford

future@callecompany.com (H. Martin Calle) — Sat, 04 Jul 2009 16:09:07 PDT

Just because Ford avoided making the decisions that led the other two American car companies down the wrong path. When people at the other two car companies picked directions to pursue someone at...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

Why New Products Fail To Make Big Money

future@callecompany.com (H. Martin Calle) — Mon, 08 Jun 2009 17:03:19 PDT

Because new products that lack creativity are just line extensions. Case in point? 2008's most successful new product was Gatorade G2. It sold $159 million in the first 12 months. The last successful...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

Brand Me, Brand You and the Decline of New Products

future@callecompany.com (H. Martin Calle) — Tue, 26 May 2009 22:48:06 PDT

In the days before all the self-promotion brand me and brand you gurus marketers were far more curious; and new products frequently topped half a billion in sales in their first year. Then came the...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

Calle & Company New Products Top IRI, NPD & ACNielsen 2008 Most Successful New Product Pacesetters for 56th Year

future@callecompany.com (H. Martin Calle) — Thu, 14 May 2009 10:16:05 PDT

I've said it before. My name is Martin Callé. I run Callé & Company, the most successful new products development company in the consumer packaged goods industry. Once again, our new products...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

Southern California Sonic Boom

future@callecompany.com (H. Martin Calle) — Tue, 07 Apr 2009 13:50:16 PDT

Big one! 12:17 PM this afternoon. Anyone know what it is/was?

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

How Marketers Define "Convenience"

future@callecompany.com (H. Martin Calle) — Fri, 03 Apr 2009 09:21:22 PDT

THE CONVENIENCE BACKLASH Marketers, always ones predisposed to put a positive spin on things, define "Convenience" a major attribute in packaged goods categories as, "time saving." Sounds good and...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

What's Wrong With Marketing

future@callecompany.com (H. Martin Calle) — Fri, 03 Apr 2009 08:49:15 PDT

Perception. Self-Perception. Everyone has a way of convincing themselves they're number one in some way shape or form. But that's not true. The managers managing brands think they're OK even if...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

How To Create A Brand Name

future@callecompany.com (H. Martin Calle) — Tue, 31 Mar 2009 16:59:01 PDT

Forget who you're targeting. Say what you do. That appeals to the broadest audience with a call-to-action AND a reason-for-being. Vaseline INTENSIVE CARE Lotion, COLD-FILTERED Miller Genuine Draft,...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

Free at last. Free at last. Thank God Almighty. General Motors is free at last.

future@callecompany.com (H. Martin Calle) — Mon, 30 Mar 2009 10:10:46 PDT

It's not that General Motors product management ignores new product ideas that have a 97% top two box intent to purchase score among import-minded and domestic car buyers in bread and butter and...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

The Relevance of Motown

future@callecompany.com (H. Martin Calle) — Sat, 28 Mar 2009 01:16:57 PDT

Not the record company. The Motor City. That's the question Detroit and the Big Three General Motors, Ford and Chrysler need to ask. What's the relevance of Motown? Obviously, their ridgid adherence...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.