Madison Avenue

The Strategy of Whiz Kids

future@callecompany.com (H. Martin Calle) — Wed, 21 Mar 2012 13:49:20 PDT

My son wanted to know why competing orthodontists would set up their practices right next to each other. I had to admit that one never knows why decision makers pick one orthodontist over another....

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

The "SuperSized" Economy; There is no "value added."

future@callecompany.com (H. Martin Calle) — Thu, 19 Aug 2010 09:01:40 PDT

We're headed for more bad economic times. It's not a question as if we're asking, "Are we headed for more economic hardships?" It's a fact. We are. And here's why. We're headed for more bad times...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

California Governor's Election - Let's Delist The Candidates

future@callecompany.com (H. Martin Calle) — Tue, 17 Aug 2010 15:08:16 PDT

Who do you vote for when there's no one to vote for? The front runner is front runner simply by means of having the largest budget. She has no political experience outside of the CEO and corporate...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

What business are you really in?

future@callecompany.com (H. Martin Calle) — Mon, 12 Jul 2010 14:26:59 PDT

My friend Ray Baird is President of RiechesBaird, one of the world's top B2B ad agencies. Ray publishes a great blog called GigaBrand. Go there. Ray always asks great questions like "What business...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

How do you tell a brand's story? Marketing: Is your brand telling a great story or telling a story greatly?

future@callecompany.com (H. Martin Calle) — Tue, 06 Jul 2010 16:37:41 PDT

How do you tell a brand's story? Contrary to popular belief most brands tell a great story. At least that's what they believe. In reality they're telling a story greatly. What's the difference?...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

Forbes Columnist Sramana Mitra features OraQuel on April 15's 1M/1M Strategy Round Table

future@callecompany.com (H. Martin Calle) — Tue, 20 Apr 2010 09:59:24 PDT

Forbes Columnist Sramana Mitra covered my OraQuel and OraQuel's Heart Smart Oral Care positioing on her weekly 1M/1M Strategy Roundtable April 15. I was honored to be selected as the show's opening...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

Official Google Blog: A different kind of company name

future@callecompany.com (H. Martin Calle) — Thu, 01 Apr 2010 19:00:56 PDT

A nice test of brand elasticity. Official Google Blog: A different kind of company name

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

OraQuel Toothbrush Sterilizer versus VioLight, DenTek and SonicCare UV (ultra violet) Toothbrush Sterilizers

future@callecompany.com (H. Martin Calle) — Thu, 01 Apr 2010 10:41:13 PDT

Ten years ago people scoffed at the notion that links existed between oral infection and heart attack or cardiovascular disease. Now everyone from the American Heart Association to the American...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

Germ Terminator Versus OraQuel Pro Oral Health Toothbrush Cleaner

future@callecompany.com (H. Martin Calle) — Sun, 07 Mar 2010 06:11:21 PST

If there's anything I learned during my days working with personal care companies such as Gillette and Oral-B it's that no one wants another "appliance" cluttering hard to keep clean bathroom counter...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

BrandWash - The Economics of the Marketing Department's Plagiarism

future@callecompany.com (H. Martin Calle) — Mon, 01 Mar 2010 13:42:29 PST

BrandWash: A SPECIAL REPORT - The Economics of Plagiarism in Marketing Drawing on 40 years of experience and the fact that I've created the 10 most successful new products in the consumer packaged...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

McDonald's Leverages Wi-Fi

future@callecompany.com (H. Martin Calle) — Sun, 07 Feb 2010 08:23:11 PST

In it's best marketing decision since Dick and Maurice McDonald put hamburgers on the menu and the Speedy Service System in place McDonald's has given America Free Wi-Fi at 11,500 of 14,000 locations...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

Rave Praise for OraQuel!

future@callecompany.com (H. Martin Calle) — Sat, 06 Feb 2010 11:19:16 PST

Hi Martin, This is fanatastic 12 years ago I was the Head of Marketing For Bayer Professional Dental product (now owned by Hereus Kulzer) we knew these facts then but advised people to chuck out...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

On Corporate Creative Comas

future@callecompany.com (H. Martin Calle) — Fri, 22 Jan 2010 08:36:30 PST

Did you know that no one in the consumer packaged goods industry has launched a successful new product that's topped $319 million in sales (within the first year) in at least the last 30 years? I...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

Is This A BRIGHT IDEA?

future@callecompany.com (H. Martin Calle) — Wed, 20 Jan 2010 10:05:38 PST

Hi Everyone! My name is Martin Calle. I've invented a lot of successful consumer products including Baked Lays Potato Chips, Tylenol Gelcaps and Cold-filtered Miller Genuine Draft. I've also turned...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

General Motor's Cultural Autism and Intimacy-Deficiency Disorder

future@callecompany.com (H. Martin Calle) — Mon, 30 Nov 2009 21:41:49 PST

Is it any wonder that General Motors so dutifully displays it's intimacy-deficiency syndrome in ads for the Buick LaCrosse that claim IT is another reason for Lexus' relentless pursuit of perfection?...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

Move Over George Winston, Windam Hill. Make Room for Shannon Stephens.

future@callecompany.com (H. Martin Calle) — Sun, 18 Oct 2009 22:31:47 PDT

Over at indie artist music site stereogum you'll not only find great free mp3 music downloads, you'll also find artsist Shannon Stephens and she's good. Really good. Like Carly Simon good. Like...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

The World's Most Successful Marketer

future@callecompany.com (H. Martin Calle) — Tue, 06 Oct 2009 16:51:56 PDT

He's not Bill Gates. He's not Steve Jobs. He doesn't even work for Procter & Gamble. But the world's most successful marketer thinks a lot like the executives at The Coca-Cola Company and Pepsi....

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

Saturn: The Long Good Bye

future@callecompany.com (H. Martin Calle) — Thu, 01 Oct 2009 11:03:27 PDT

What do Saturn and the movies "Ghost" and "The Sixth Sense" have in common? The stars (heros: Patrick Swayze, Bruce Willis, Saturn) were dead and didn't know it. Saturn wasn't born a...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

Cadillac & General Motors: The limitations of needs based selling

future@callecompany.com (H. Martin Calle) — Tue, 29 Sep 2009 10:20:06 PDT

Charles H. Green's Trust Matters blog is always a good read. And the relevance of his post on the limitations of needs based selling remains fresh two years later when you read it and...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

Personal Branding - The Companies Headhunters Blackball

future@callecompany.com (H. Martin Calle) — Fri, 25 Sep 2009 11:24:30 PDT

Why no consumer packaged goods company has been able to market a new product more successful than the least successful new product ever created by product development expert Calle & Company and...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

A New Job for The Marlboro Man

future@callecompany.com (H. Martin Calle) — Tue, 22 Sep 2009 12:00:22 PDT

I have been given the task to repurpose/retask/reinvent or otherwise Socially (Re)Engineer® the Marlboro Man. I can't tell you by whom but I can tell you that I always thought Ralph...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

The Use of Images in Market Research

future@callecompany.com (H. Martin Calle) — Fri, 18 Sep 2009 13:35:53 PDT

Over at LinkedIn.com I've been tracking an interesting discussion on the use of images in market research among members (myself included) of the Next Generation Market Research Group started by...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

Laura Ries Dishes on GM at Ries Pieces

future@callecompany.com (H. Martin Calle) — Wed, 16 Sep 2009 10:52:57 PDT

If you haven't read Laura's posts at Ries' Pieces get a move on! Her current installment on GM, called "GM & The Implication of the Opposite" hits the mark and commenting readers are...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

Tired of High Fructose Banking

future@callecompany.com (H. Martin Calle) — Mon, 14 Sep 2009 13:02:49 PDT

Pre or post financial crisis meltdown have you gotten tired of high fructose retail banking? You know the type of banking I mean. The one where all the ads say we're the bank for you and all the fees...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.

Grant McCracken & The Chief Culture Officer

future@callecompany.com (H. Martin Calle) — Sat, 12 Sep 2009 20:43:30 PDT

What do you do when you find a gap in the way companies do business? Well if you're Grant McCracken, an exceptionally bright guy and publisher of the blog Cultureby, you do something about it. Much...

MADISON AVENUE is The Journal of Social Influence Marketing & Branding published by Martin Calle and Calle & Company. Get the only information worth having.