Advertising Age - CMO Strategy

Bob Lutz Out as General Motors CMO

jhalliday@adage.com(Jean Halliday) — Fri, 04 Dec 2009 11:38:23 -0500

NEW YORK (AdAge.com) -- Bob Lutz is out as CMO at General Motors Co., three days after the departure of CEO Fritz Henderson, as the automaker's government-appointed chairman, Ed Whitacre, wastes little time shaking up management. Succeeding Mr. Lutz in the post is Susan Docherty, VP-sales for North America, who keeps that responsibility as well as oversight of service operations. Mr. Lutz remains vice chairman and will be an adviser to Mr. Whitacre on design and global product development.

CEOs, How to Take Responsibility for Marketing Effectiveness

Wed, 02 Dec 2009 12:09:18 -0500

Mr. or Ms. CEO, if you're reading this (or if your CMO has anonymously slipped this under your door), here are five things you should do to get greater results from marketing.

Despite the Unemployment Rate, Marketing Job-Site Monster Is No Simple Task

Tue, 01 Dec 2009 11:18:34 -0500

NEW YORK (AdAge.com) -- In a recent interview with Ad Age, Monster CMO Ted Gilvar talked about his own transition to chief marketer, the brand-building initiatives he's been focused on and how the recession could be a unique opportunity for Monster -- if it can find people jobs in this environment.

Why Customer Centricity Is More Than a Marketing Trend

Mon, 30 Nov 2009 12:24:44 -0500

Moving from Earth to Planet Customer Centricity isn't merely a shift in focus from widgets to individuals. It's a whole new marketing mindset that will transform much of current strategic planning, marketing and media optimization, and force us to revisit the way we conduct conversations with our customers.

Give Consumers Something More by Offering Fewer Choices

Mon, 27 Jul 2009 00:00:00 -0400

Overall product choices in retail could be down 15% by this time next year, according to The Wall Street Journal. And I think it's a good thing.

Web Is Great Equalizer for Producers and Consumers

adageeditor@adage.com(Jonathan Salem Baskin) — Mon, 15 Jun 2009 16:03:51 -0400

I miss the good ol' days of global brand strategy. It used to be so simple: Develop a single, absolute definition of your brand, then produce content -- mostly TV spots and print -- that was generic enough for local voice-over talent to translate, perhaps augmented with an image or two for local color. But the internet has turned this model on its head.

A List of Things to Think About When Targeting List-Makers

Mon, 01 Jun 2009 00:00:00 -0400

I don't think list-marking is such novel behavior, but I do think we need to realize how central it has always been to our consumers' experience.