Advertising Age - Digital

Just How Popular Was Google's Super Bowl Ad, Anyway?

mlearmonth@adage.com(Michael Learmonth) — Tue, 09 Feb 2010 10:12:01 -0500

NEW YORK (AdAge.com) -- Occasionally the disconnect between conversation on the web and, well, real conversation, becomes abundantly clear.

Online Video One Step Closer to TV-Sized Ad Loads

bsteinberg@adage.com(Brian Steinberg) — Mon, 08 Feb 2010 00:00:00 -0500

NEW YORK (AdAge.com) -- In the short history of online TV-watching, one standard has largely held fast: Shows that run online have significantly fewer ads than shows that run on the boob tube. But that could soon change.

To Regain Luster, Oscars Get a Social-Media Makeover

ahampp@adage.com(Andrew Hampp) — Mon, 08 Feb 2010 11:32:08 -0500

LOS ANGELES (AdAge.com) -- Like all things Hollywood, Oscar is getting some work done to keep up a more youthful appearance. Along with the ballyhoo surrounding the Best Picture category, now with 10 nominees instead of five for this year's 82nd annual telecast, airing March 7 on ABC, the ceremony is getting its first social-media push to attract younger viewers.

In Age of Friending, Consumers Trust Their Friends Less

mbush@adage.com(Michael Bush) — Mon, 08 Feb 2010 00:00:00 -0500

NEW YORK (AdAge.com) -- According to Edelman's latest Trust Barometer, the number of people who view their friends and peers as credible sources of information about a company dropped by almost half, from 45% to 25%, since 2008.

Walmart Makes a Viral. Yes, Walmart

mlearmonth@adage.com(Michael Learmonth) — Thu, 04 Feb 2010 08:00:00 -0500

NEW YORK (AdAge.com) -- Expect this to happen with increasing frequency: A major marketer not known for online antics hits the top of the chart via massive offline promotion. In this case, it's Walmart with one of its more popular TV spots that found nearly 1.7 million views on the web last week.

Google's Back With Nexus One, While Airline Tries 'Cougars'

mlearmonth@adage.com(Michael Learmonth) — Thu, 28 Jan 2010 08:00:00 -0500

NEW YORK (AdAge.com) -- Google is increasingly using video ads to promote its products and services, so no surprise that its ad for the Nexus One, "Ninja's Unboxing," came in at No. 3 on the chart this week with just north of 700,000 views.

Lego Takes Video Highbrow, While Axe Drags It Back to Earth

Thu, 21 Jan 2010 12:04:00 -0500

NEW YORK (AdAge.com) -- New additions to this week's top 10 represented three basic genres of web video: the arty, long form ad; the unbelievable stunt; and, always a stalwart, the over-the-top sexual innuendo-fest.

Use Your Scale to Cut a Path to Potential Consumers' Attention

Mon, 08 Feb 2010 00:00:00 -0500

The single biggest challenge marketers face in the next 10 years is attention scarcity. Bank on it.

Sooner or Later, Facebook Will Launch Its Own Phone

Thu, 21 Jan 2010 11:19:53 -0500

Facebook easily has the brand equity to launch its own phone and marry it to your address book, photos, videos and events in ways that Google can never match because Facebook is more social.

If Google Goes, So Do Many Digital Marketing Opportunities in China

thomas.crampton@gmail.com(Thomas Crampton) — Tue, 19 Jan 2010 09:24:49 -0500

Google's confrontation with China and the Great Firewall have been a hot topics lately for those looking at censorship, but the fate of Google.cn in has implications for marketing and perhaps even trade relations.

Using Postcards as a New Medium for Advertisers

rchang@adage.com(Rita Chang) — Tue, 22 Dec 2009 15:42:28 -0500

Can postcards be a new medium for advertising? In a marriage between old and new media, Canadian startup Hippopost offers a digital service that lets people create custom postcards using photos stored on their cellphones or desktops.

Branded Experiences With Infinite Perspectives

kpatel@adage.com(Kunur Patel) — Mon, 07 Dec 2009 00:00:00 -0500

Taking wraparound video into real time, Immersive Media, headquartered in Canada, recently debuted streaming technology that lets viewers control their perspective in live video to look up, down or sideways.