Advertising Age - Digital

Wrigley Drops Tribal DDB, Digitas and Agency.com for Digital

kpatel@adage.com(Kunur Patel) — Tue, 10 Nov 2009 14:21:32 -0500

NEW YORK (AdAge.com) -- Wrigley is yanking digital agency-of-record duties from Tribal DDB, Digitas and Agency.com and shifting to a creative shootout strategy between a roster of agencies including independents Big Spaceship and Firstborn and Omnicom majority-owned EVB, according to executives familiar with the matter.

How AdMob Brings Google Important Competitive Intelligence

Tue, 10 Nov 2009 17:38:14 -0500

With the acquisition of AdMob, Google now has access to usage data of many of the most popular mobile apps -- especially the apps in the iTunes App Store.

The Last Campaign: How Experiences Are Becoming the New Advertising

Tue, 10 Nov 2009 09:50:49 -0500

But perhaps it's not that advertising is failing but that brand experiences (both on and offline) are really what are capturing the imagination of today's consumer. We have found digital brand experiences are having an inordinate sway on consumer purchasing habits and brand affinity.

A New Silicon Valley Rule? All Great Internet Companies Build an Ad Network

Tue, 10 Nov 2009 17:20:14 -0500

In Silicon Valley, there's an old adage that says all great internet companies eventually build an email service. Nearly every major player from Google to Comcast, Facebook to MySpace, Yelp to LinkedIn, has some form of user-to-user email within their site or application. Today, I propose a new maxim -- all great internet companies eventually build (or buy) an ad network.

Viral Video: Now That's How You Sell a Mobile Home

aklaassen@adage.com(Abbey Klaassen) — Thu, 05 Nov 2009 08:00:00 -0500

NEW YORK (AdAge.com) -- Microbilt's "I Love Local Commercials" campaign dropped into the viral video chart this week, led by a dramatic pitch, created by YouTuber's Rhett & Link, for an Alabama-based mobile-home business.

Apple Takes Hits From Windows 7, Droid but Prevails

mlearmonth@adage.com(Michael Learmonth) — Thu, 29 Oct 2009 10:52:00 -0400

NEW YORK (AdAge.com) -- Microsoft launched its much-ballyhooed OS Windows 7 last week, but it was Apple's counterpunch that drew the web views.

DDB Hits Viral High Notes for Volkswagen

mlearmonth@adage.com(Michael Learmonth) — Thu, 22 Oct 2009 10:14:00 -0400

NEW YORK (AdAge.com) -- A viral ad produced in Europe wasn't enough to win Volkswagen's business in the U.S., apparently. Omnicom Group's DDB was just eliminated from the VW sweepstakes in the U.S., but its digital ad from DDB Stockholm and Tribal DDB, part of the "The Fun Theory" campaign, debuted at No. 2 on Ad Age Viral Video Chart.

Fighting Digital Attention Deficit Begins at Home

Mon, 09 Nov 2009 00:00:00 -0500

It seems too many digital marketers are still fixated on acquiring reach through in-your-face marketing such as "road blocks" and "homepage takeovers." We're not respecting our customers' time, which remains static despite the growth of digital destinations.

The Two Faces of Facebook

Thu, 29 Oct 2009 10:34:04 -0400

I spend a lot of time gazing into a crystal ball that I know is going to be cloudy half the time. Lately I have been pondering Facebook's future. Facebook is clearly on a roll and is knocking on Google's door as the biggest site on the web. Will it continue to dominate or see its lead slip? Here are two potential outcomes.

An Index for Interactive Storytelling

aklaassen@adage.com(Abbey Klaassen) — Mon, 09 Nov 2009 00:00:00 -0500

Sometimes The New York Times' interactive features have been hard to find, which is why we like the Innovation Portfolio, where it's compiled the best of the best in one place.

Infinti Turns Camera Photos into Postcards

rchang@adage.com(Rita Chang) — Mon, 02 Nov 2009 00:00:00 -0500

To launch the Infiniti G convertible, Infiniti tapped into the way people use phones as cameras and married that with the open feeling of driving a convertible, launching an SMS promotion based on its "Own the Sky" integrated campaign.

A Behind-the-Scenes Look at the Real-Time Search Circus

Mon, 02 Nov 2009 00:00:00 -0500

Yes, there's a bit of a circus going on with real-time search, and a new player seems to appear weekly. Meanwhile, we get predictions of how Google and Bing had better do something soon with it -- or else.

Watching TV While Online Still Leaves Some Time for Ads

Mon, 26 Oct 2009 00:00:00 -0400

While a plurality of folks ages 12 to 64 say they don't notice either TV or online ads when they are watching TV and on the web, a lot say they do notice.