Advertising Age - Digital

Yahoo Kills Livestand After Just Six Months

Fri, 25 May 2012 14:43:02 -0400

Yahoo is shutting down Livestand, its mobile newsstand app, only a little more than six months after it launched.

The Week in Twitter: Protests and Social Media Reprise Their Feedback Loop

Fri, 25 May 2012 13:40:01 -0400

Don't worry, though -- Twitter isn't only being used for social justice.

PayPal Snags 15 Retailers for In-Store Payments

Thu, 24 May 2012 17:06:01 -0400

In a coup, PayPal is competing at the register with credit cards, signing 15 major retailers including Barnes & Noble, Foot Locker, JC Penney and Toys 'R' Us to accept its online payments at their brick-and-mortar stores.

The Mobile Circus Is Coming to Cannes

Thu, 24 May 2012 14:34:02 -0400

The mobile circus is literally coming to Cannes, as the festival debuts a category and draws first-time festival goers from a new industry.

Netflix: OK, Maybe We're Cannibalizing Something

Thu, 24 May 2012 06:45:00 -0400

"We have billions of hours of viewing, so we are going to take away from something," Netflix Chief Content Officer Ted Sarandos said on a panel with cable executives.

John Malkovich Gets Philosophical in Apple's Latest Siri-Starring Ads

Wed, 23 May 2012 22:39:41 -0400

After enlisting Zooey Deschanel and Samuel L. Jackson, Apple continues its celebrity ad series with a new pair of iPhone spots starring John Malkovich.

Cable Execs Root for TV Everywhere, But No Timeline on Mass Adoption

Wed, 23 May 2012 15:41:02 -0400

Consumers have been slow to adopt TV Everywhere in large numbers.

Facebook IPO Scrutiny Grows as Morgan Stanley Defends Role

Wed, 23 May 2012 14:34:32 -0400

Massachusetts subpoenas Morgan Stanley, SEC and FINRA may review the IPO and investors have filed suit.

Huffington Post Plans to Add an Oprah Winfrey Section

Wed, 23 May 2012 12:14:01 -0400

The Oprah Winfrey section will include content created and aggregated by writers and producers from OWN and Oprah.com specifically for The Huffington Post.

A Snapshot of the Exploding Social-TV Ecosystem

Wed, 23 May 2012 11:24:02 -0400

We're seeing not only continuing growth in social-TV startups, but consolidation.

P&G Restructures Communications Under Marketing Chief Pritchard

Wed, 23 May 2012 11:08:01 -0400

Procter & Gamble Co. is restructuring its massive global public-relations organization so that a streamlined marketing-focused group now going by "communications" will report directly to Global Brand-Building Officer Marc Pritchard.

Oracle Buys Social-Media Marketing Startup Vitrue

Wed, 23 May 2012 10:44:01 -0400

Oracle snapped up Atlanta-based social-media-management company Vitrue for a reported $300 million as consolidation in the space picks up.

Campaign Centered on Stanley Cup Lures Casual Fans, Lifts NHL Ratings

Wed, 23 May 2012 10:36:13 -0400

A social-media push and a comprehensive ad campaign around the Stanley Cup "all geared to help lure the casual fan" has helped the NHL forge record TV ratings through the first two rounds of the playoffs.

TBS Promoting Facebook Ads as Part of Upfront Package

Wed, 23 May 2012 10:00:00 -0400

Facebook is announcing an arrangement with TBS in which the network will bundle Facebook ads together with its own TV and digital inventory to sell as a single package to promote branded content.

Brands Flock to 'Instagram for Video' Apps

Wed, 23 May 2012 09:00:00 -0400

Apps like SocialCam and Viddy are exploding in popularity as the next "Instagram for video" among consumers for recording and sharing short videos and -- like clockwork -- big brands are following.

Huffington Post Gets Its First Publisher Amid Broader AOL Changes

Wed, 23 May 2012 08:05:00 -0400

AOL is naming Janet Balis the first publisher of Huffington Post Media Group as part of broader changes. AOL Chief Revenue Officer Ned Brody is also taking on a new role.

Parent of Lucky, Juicy Apparel Lines Taps Loyal3 for Facebook Stock Plan

Wed, 23 May 2012 08:00:00 -0400

Want to become an owner of Juicy Couture? Not a handbag or a velour hoodie, but shares of stock in three clicks on Facebook? Parent Fifth & Pacific Companies is going to give consumers the chance.

There's a Message to Marketers in Facebook's IPO Slide

Tue, 22 May 2012 11:00:14 -0400

The stock market's subdued reaction to Facebook's IPO suggests doubts over the value of social engagement.

The Huffington Post Wants to Help Brands Create Their Own Content Sites

Tue, 22 May 2012 09:00:00 -0400

"It would allow a brand to be a publisher," one agency executive said, "and the HuffPo engine would power it so you would get all the social savvy that comes with the Huffington Post."

A Week After CEO's Ouster, Everyone Has an Opinion on Yahoo

Mon, 21 May 2012 15:40:02 -0400

Scott Thompson "was a terrible CEO for Yahoo," venture capitalist Fred Wilson said at TechCrunch Disrupt.

Facebook Investors Are 'ZUCKERS!' (Says Murdoch Tabloid)

Mon, 21 May 2012 12:07:02 -0400

It's a schadenfreude moment for Rupert Murdoch, who snatched up MySpace for what then looked like a bargain, $580 million, and sold it for $35 million.

WPP's Group M Taps Buddy Media for Facebook Ads

Mon, 21 May 2012 09:24:02 -0400

Advertising on Facebook has gotten a bad rap of late, but Group M, the media-buying unit of ad giant WPP, is licensing technology to make it easier for clients to spend money there.

House Beautiful Lets Readers Post to Pinterest From Print

Mon, 21 May 2012 08:30:00 -0400

House Beautiful is letting users post photos from its print edition directly to Pinterest using smartphone apps, the latest effort by a magazine to make print more interactive.

Are Consumers Ready for Mobile Grocery Shopping?

Sun, 20 May 2012 00:00:00 -0400

More mobile apps are popping up as tools for shoppers to find manufacturer deals and make lists as they trawl the supermarket aisles.

Google+ a Ghost Town as Brands Decamp for Pinterest

Sun, 20 May 2012 00:00:00 -0400

While the broad consensus among digital marketers is that Google+ is an empty city where the masses go to set up a profile but then seldom return, Google is continuing to double down on the investment.

To Deliver For Wall Street, Facebook Must Convince Madison Avenue

Sun, 20 May 2012 00:00:00 -0400

The social network went public with huge buzz, but it's closing stock price and GM's statement that it was pulling its ads, raised a question for investors and for advertisers: Just what should they expect from Facebook?

TV's Upfront Pitch: Our Shows Offer Best Social-Media Traction

Sun, 20 May 2012 00:00:00 -0400

In nearly every upfront presentation, the TV networks took pains to stress their expertise in connecting advertisers to consumers, not only with splashy TV programs but also via social media.

Facebook's $38 IPO at End of First Day of Trading Worth ... $38

Fri, 18 May 2012 16:37:02 -0400

Facebook hovered near the initial public offering price in its trading debut, following a record IPO.

Top 10 Twitter Trends of the Week: 'Little Monsters' Multiply and Pop Grips the Chart

Fri, 18 May 2012 14:52:46 -0400

Pop stars command the five largest followings on Twitter, so a pop-heavy list of trends should be no surprise this week -- or any week.

Yahoo Taps Mollie Spilman as New Chief Marketing Officer

Fri, 18 May 2012 12:22:01 -0400

Yahoo interim CEO Ross Levinsohn reorganized the management team of the struggling web portal after taking the helm earlier this week, naming Mollie Spilman as chief marketing officer.