Advertising Age - Digital

Why Murdoch Can Afford to Leave Google for Bing

nives@adage.com(Nat Ives) — Mon, 23 Nov 2009 14:36:16 -0500

NEW YORK (AdAge.com) -- News Corp.'s talk about listing its sites exclusively on Microsoft's Bing sounds unpromising in several ways, but all of Rupert Murdoch's recent agitation and exploration are at least pushing one fact back to the fore: Web traffic only gets publishers so far in their quest for digital ad dollars. After a certain point, actually, traffic may not even matter.

Microsoft's Bing Gets 'Stickier,' Grabs More Local Dollars

mlearmonth@adage.com(Michael Learmonth) — Sun, 22 Nov 2009 08:00:21 -0500

NEW YORK (AdAge.com) -- Bing has a long way to go to catch Google, but six months after the site's launch, the numbers show it's heading in the right direction. The question is: Will its gains last once the ubiquitous, $100 million TV and web advertising stops?

Calculating the Tim Armstrong Premium as AOL Goes Public

mlearmonth@adage.com(Michael Learmonth) — Sun, 22 Nov 2009 08:14:46 -0500

NEW YORK (AdAge.com) -- Tim Armstrong has a nice analogy for how the ad business works. Think of it, he says, as marketers driving around the neighborhood in trucks laden with cash, just looking for the right lawn to dump it on.

How Technological Illiteracy Will Cost Creatives Their Jobs

ehall@adage.com(Emma Hall) — Thu, 19 Nov 2009 16:33:41 -0500

Creativity and Technology debuted across the Atlantic on Thursday at London's Saatchi Gallery. The event brought together designers, creatives and technologists from agencies like Organic and Crispin Porter & Bogusky to discuss work ranging from Fiat Eco: Drive to Poke London's Baker Tweet, as well as technology's increasing importance in creative departments.

AT&T's Verizon Lawsuit Gives 'Map for That' Ad New Life

aklaassen@adage.com(Abbey Klaassen) — Thu, 19 Nov 2009 08:00:00 -0500

NEW YORK (AdAge.com) -- Marketing experts warned it would happen -- and it did. Suing Verizon over its "Map for That" ad only called attention to the ad and AT&T's weakness.

Olympics, VW and Weezer Snuggie Top Viral Video Chart

aklaassen@adage.com(Abbey Klaassen) — Thu, 12 Nov 2009 08:00:00 -0500

The International Olympics Committee debuted in the top spot with videos of its athletes issuing unusual challenges to viewers and Weezer nabbed No. 3 with its Snuggie tie-in.

Viral Video: Now That's How You Sell a Mobile Home

aklaassen@adage.com(Abbey Klaassen) — Thu, 05 Nov 2009 08:00:00 -0500

NEW YORK (AdAge.com) -- Microbilt's "I Love Local Commercials" campaign dropped into the viral video chart this week, led by a dramatic pitch, created by YouTuber's Rhett & Link, for an Alabama-based mobile-home business.

Brands Have a Role to Play in Helping People Find the Good Stuff

Sun, 22 Nov 2009 08:00:28 -0500

The internet offers an endless buffet of choices. And that supply of content choices is far outstripping demand (our attention). As a result, each of us is going to have to make choices about what we consume and when. Brands can help.

Fighting Digital Attention Deficit Begins at Home

Mon, 09 Nov 2009 00:00:00 -0500

It seems too many digital marketers are still fixated on acquiring reach through in-your-face marketing such as "road blocks" and "homepage takeovers." We're not respecting our customers' time, which remains static despite the growth of digital destinations.

An Index for Interactive Storytelling

aklaassen@adage.com(Abbey Klaassen) — Mon, 09 Nov 2009 00:00:00 -0500

Sometimes The New York Times' interactive features have been hard to find, which is why we like the Innovation Portfolio, where it's compiled the best of the best in one place.

Infinti Turns Camera Photos into Postcards

rchang@adage.com(Rita Chang) — Mon, 02 Nov 2009 00:00:00 -0500

To launch the Infiniti G convertible, Infiniti tapped into the way people use phones as cameras and married that with the open feeling of driving a convertible, launching an SMS promotion based on its "Own the Sky" integrated campaign.

A Behind-the-Scenes Look at the Real-Time Search Circus

Mon, 02 Nov 2009 00:00:00 -0500

Yes, there's a bit of a circus going on with real-time search, and a new player seems to appear weekly. Meanwhile, we get predictions of how Google and Bing had better do something soon with it -- or else.

Watching TV While Online Still Leaves Some Time for Ads

Mon, 26 Oct 2009 00:00:00 -0400

While a plurality of folks ages 12 to 64 say they don't notice either TV or online ads when they are watching TV and on the web, a lot say they do notice.