Advertising Age - DigitalNext

Social Data, Used Well, Can Add Years to a CMO's Tenure

Fri, 25 May 2012 09:39:46 -0400

With a real-time data flow, proper technology and the right team, marketers can adjust campaigns midstream.

How Facebook Can Take Photos Beyond Its New 'Camera' and Instagram

Thu, 24 May 2012 14:44:57 -0400

Facebook's instinct to address its mobile issue with images is a good one: it was the first to popularize tagging, which made photo sharing the predominant behavior that it is today.

EU Cookie Law Could Be the Death of Digital

Thu, 24 May 2012 07:00:00 -0400

The law, as it stands, does not consider its impact on the industry. Forcing these requirements on marketers lead to huge erosion in the quality of web experiences for consumers -- the very constituents it hopes to protect.

The Summer Road Trip Went Digital. What's Your Strategy?

Wed, 23 May 2012 14:10:46 -0400

Will the businesses that depend on our vacation travel be ready for this emerging breed of always-on, always-informed and always sharing traveler?

Want to Raise Online Display CPMs? Pull In Small Advertisers

Wed, 23 May 2012 07:42:42 -0400

As Internet ad spending rises, the value of ad inventory is dropping, crushing digital media companies. The solution: more small advertisers.

How Brands Should Evaluate Startups

Tue, 22 May 2012 09:42:35 -0400

Marketers are overwhelmed, but focusing on these criteria will help you see the forest for the trees when evaluating startups and new technologies.

Doing It Wrong: 11 Boring Things GM Posted on Facebook

Fri, 18 May 2012 10:15:42 -0400

GM's Facebook page is a sterling example of a company that wants to broadcast instead of listen, ignore instead of engage.

GM Doesn't Have a Facebook Problem, It Has a Brand Loyalty Problem

Thu, 17 May 2012 11:14:05 -0400

Rather than focus on selling cars on Facebook, the brand should have looked at how to connect with its best advocates to influence purchase behavior across the social graph.

How Walmart Is Localizing Its Stores With Facebook

Thu, 17 May 2012 08:57:05 -0400

A social-local strategy lets retailers capitalize on consumer use of new media, at the store level.

Why Facebook Isn't Screwed When It Comes to Auto Marketing

Wed, 16 May 2012 11:04:34 -0400

The real questions we should be asking ourselves, before we blame Facebook for GM's marketing effectiveness, are were they doing it right and were they measuring it right?

Social Sharing Data Vampires: They Vant to Suck Your Data

Wed, 16 May 2012 09:15:13 -0400

With social sharing tools, publishers are bleeding themselves dry, giving up the very customer data that hold the promise of their continued relevance

Will Facebook be an Internet Behemoth in 10 Years?

Tue, 15 May 2012 11:00:10 -0400

Facebook will need to fight a constant battle if it wants to maintain its dominant position amid ever-shifting consumer preferences and changing technologies.

Six Things You Need to Know About Real-Time Bidding

Wed, 09 May 2012 10:28:33 -0400

Real-time bidding campaigns perform well when executed correctly. But many assumptions about RTB 1.0 are incorrect. An integrated approach is essential.

Hey Publishers, Time to Increase Your Video Ad Load

Tue, 08 May 2012 10:45:34 -0400

Traditional TV found a model that works, but online publishers refuse to fully replicate the TV ad load model in their long-form content.

Advertising Fits Best in Natural Pauses -- on TV and Online

Mon, 07 May 2012 10:40:43 -0400

The new media have natural breaks in the online experience that marketers can take advantage of to engage with their audience in a place where it makes sense.

What Facebook's Critics Don't Understand: It's a Platform, Not a Publisher

Fri, 04 May 2012 11:26:50 -0400

As a platform, Facebook seeks to offer something that publishers don't -- a utility to make marketing programs more efficient, more successful, and more relevant.

Consumers Union Blasts Facebook in Full-Page Ad

Thu, 03 May 2012 11:03:40 -0400

Consumers Union took out a full-page ad in Politico today bashing Facebook's privacy policies--or lack thereof.

GOP Launches 'Social Victory Center' on Facebook

Wed, 02 May 2012 14:19:40 -0400

The RNC has launched a social-media app on Facebook called the Social Victory Center.

China: Can You Afford to Ignore the 'Other Internet?'

Mon, 30 Apr 2012 10:13:18 -0400

Marketing is everywhere you turn in urban areas, surprising, given press depictions of a government-driven and -controlled culture.

How Consumers Will One Day Pay to Avoid Tasteless Ads for Liposuction

Fri, 27 Apr 2012 11:17:08 -0400

If consumers truly understood opting out of data would lead to a flood of irrelevant or inappropriate ads, I think the pendulum would swing fully in favor of sharing (anonymous) data.

Time to Stop Talking About 'Scale' And Start Targeting

Thu, 26 Apr 2012 09:49:10 -0400

Too much of the audience targeting being done online is far less effective than what we did manually 20 years ago.

Why Digital Ad Forecasts Are Irrelevant: The Future Is Not Display Ads

Wed, 25 Apr 2012 11:15:14 -0400

Sometimes you think something is so simple to think about that it can't possibly be right.

How You Can Take Advantage of Facebook's Ad Cycle

Tue, 24 Apr 2012 10:10:12 -0400

Advertisers often lay low in the early part of the year, but they should be doing the opposite when it comes to Facebook.

Social Media Is About Cultivating Community, Not Corralling Cattle

Mon, 23 Apr 2012 12:00:52 -0400

In the Relationship Era, sales tactics may drive consumers away.

Social Media Advertising Is Set to Explode. Who Will Control It?

Mon, 23 Apr 2012 11:02:43 -0400

At stake is who will control, and earn the lucrative fees, from the cash companies are pouring into Facebook and Twitter ads.

Are Online Video Ads Wasting Your Time?

Fri, 20 Apr 2012 10:22:14 -0400

In an industry that doesn't lack for innovation, we've yet to come up with an alternative to the 15- or 30-second pre-roll that many consumers see as nothing more than an obtrusive time delay.

Fight For The Living Room: Score One For The Game Console

Mon, 16 Apr 2012 09:48:08 -0400

Xbox owners are spending more time with media than with games -- 84 hours a month, according to Microsoft's Yusuf Mehdi.

Crowdsourcing on Facebook Gets You Consumers' Ideas and Their Purchases

Fri, 13 Apr 2012 10:31:51 -0400

With crowdsourcing's proven ability to build relationships with consumers and improve marketing, doing it on Facebook is a recipe to social media success.

The Next Shift at Google Could Have Big Impact On Advertisers

Wed, 11 Apr 2012 10:00:27 -0400

Google plans to start allowing search advertisers to buy "plural, misspelling, close rewrite, abbreviation and acronym variants" of their keywords. But at what cost for brands?

Quit Wasting Your Time and Money Trying to Produce Viral Videos

Tue, 10 Apr 2012 11:11:11 -0400

Chances are you won't win the Mega Millions lottery or catch a 42-pound rainbow trout. So why plan on striking viral gold when there are better online investments to be made?