Advertising Age - MediaWorks

Kindle Rivals Cozying Up to Magazine, Newspaper Publishers

nives@adage.com(Nat Ives) — Thu, 17 Dec 2009 16:22:14 -0500

NEW YORK (AdAge.com) -- The Kindle's popularity among consumers has let Amazon run roughshod over magazine and newspaper publishers, commanding as much as 70% of subscription revenue and refusing to tell publishers the names of their own subscribers on the device. Now rivals are giving publishers what they want.

What the Trend?'s Top 50 Twitter Topics of the Year

sdumenco@adage.com(Simon Dumenco) — Thu, 17 Dec 2009 12:13:47 -0500

What the Trend?/Twitter Zeigeist 2009, presented here as a barebones list. But I encourage you to check out the heavily annotated list, which appears on What the Trend's site here.

How Vice, and Virtue, Are Helping to Sell Boots

ahampp@adage.com(Andrew Hampp) — Wed, 16 Dec 2009 14:35:27 -0500

LOS ANGELES (AdAge.com) -- When Palladium Boots was looking to relaunch its brand in the U.S. as well as key countries in Europe in 2010, the heritage footwear (recently acquired by K-Swiss) went to shop around its revamped account with the usual roundup of creative agencies and one less-typical candidate -- Virtue, the in-house ad agency of Vice magazine.

'If I Can Dream' Aims to Conquer Web As Fox, NBC Contests Still Grab Viewers

jrash@cmithun.com(John Rash) — Thu, 17 Dec 2009 16:50:28 -0500

MINNEAPOLIS (AdAge.com) -- Viewers still have a taste for reality competition on broadcast TV, as evidenced by Wednesday night's ratings race.

The Mascot of the Year

sdumenco@adage.com(Simon Dumenco) — Wed, 16 Dec 2009 12:17:24 -0500

I'm giving away a T-shirt that features My Favorite New Licensed Character of the Year: Angry Panda.

Suzuki Shows, Rather than Tells, How Fuel Efficient Its Cars Are

Thu, 10 Dec 2009 09:55:08 -0500

To demonstrate how cheap it is to drive one of its cars, Suzuki transformed a regular fuel station into a branded Suzuki gas station, where fuel was sold at a 30% discount. For a more in-depth look at this Idea of the week and for other examples of media, marketing and business innovations, visit Ad Age and Cream's inspiration site.

That Chocolate Really Is Divine

Thu, 03 Dec 2009 10:16:39 -0500

People are always claiming to find the face of Jesus on odd places -- on pieces of toast, in a cushion, on a meteorite. That gave the folks behind Kit Kat some divine inspiration. For a more in-depth look at this Idea of the week and for other examples of media, marketing and business innovations, visit Ad Age and Cream's inspiration site.