Advertising Age - MediaWorks

Bloomberg Seeks Agency for Global Branding

nives@adage.com(Nat Ives) — Fri, 20 Nov 2009 17:18:48 -0500

NEW YORK (AdAge.com) -- As it gets ready to officially take ownership of BusinessWeek magazine, Bloomberg is looking for help with global branding and advertising across its portfolio of media properties.

Will Oprah's Move to Cable Dampen the 'Oprah Effect'?

bsteinberg@adage.com(Brian Steinberg) — Fri, 20 Nov 2009 13:13:47 -0500

NEW YORK (AdAge.com) -- Oprah Winfrey's decision to end her long-running syndicated program is a bet on the future of TV -- that niche cable channels, with their dual revenue streams from advertising and subscriptions, will be a more stable media base, and that technology will allow any content provider to reach its core audience in a more direct fashion. But the move may end up diminishing her power as a mover of products.

MillerCoors, TiVo Team Up to Tackle NFL Time-Shifting

jmullman@adage.com(Jeremy Mullman) — Thu, 19 Nov 2009 14:35:44 -0500

CHICAGO (AdAge.com) -- In watching the chaos that time-shifted, ad-skipping viewing has rained down on primetime TV advertisers in recent years, many beer-marketing executives have expressed relief, roughly paraphrased, in something like these terms: "Thank goodness most of our budgets are tied up in sports, where we don't have to worry about all that."

Oprah: Queen of Daytime Proves Content Is King

jrash@cmithun.com(John Rash) — Fri, 20 Nov 2009 13:38:22 -0500

MINNEAPOLIS (AdAge.com) -- Network TV has mostly missed out on the Oprah effect, as it didn't develop Oprah Winfrey, or any other talker who has dominated daytime in recent years. This was a great historical miss by broadcasters, who to this day are struggling in daytime with soap operas that often have their roots in radio, not the web. The nets haven't solved their daytime dilemma, but do seem to recognize content's royal status, especially as they chase royalties in prime time. Thursday night's ratings race.

Vampires Attack Oprah and Sarah Palin! Run For Your Lives!

sdumenco@adage.com(Simon Dumenco) — Fri, 20 Nov 2009 12:28:35 -0500

What a surreal, epic week in mass media. On Monday, Sarah Palin appeared on "Oprah," then on Thursday Oprah announced she's quitting her talk show. But for all the media buzz about Sarah Palin (and her new book) this week, she's nothing compared to the latest installment of the "Twilight" franchise, "New Moon" (which opened today).

What Do Murdoch's Customers Think About His Pay-Wall Plans and Google-bashing?

sdumenco@adage.com(Simon Dumenco) — Tue, 17 Nov 2009 10:14:07 -0500

What do Rupert Murdoch's customers think of his stated intentions to erect pay walls at his newspapers around the world and possibly even block his publications from being indexed by Google?

Somebody's Watching You

Thu, 19 Nov 2009 10:36:46 -0500

To ensure that the best new German film-making talent came to its annual Shocking Shorts film festival, crime and thriller channel 13th Street went to extreme lengths, stalking the film directors that the festival was hoping would come. For a more in-depth look at this Idea of the Week and other case studies, visit Ad Age and CMDglobal's Inspiration site.

Play by Play While You Pee

Thu, 12 Nov 2009 09:56:05 -0500

Canadian sports radio station AM640 wanted to promote its live commentary of ice hockey games. To show fans how exciting audio can be, it installed a talking poster over a urinal that provides commentary of the person doing their business. For a more in-depth look at this Idea of the Week and other case studies, visit Ad Age and CMDglobal's Inspiration site.