Advertising Age - Teressa Iezzi

P&G's Production Move Makes Industry a Worse Place

tiezze@creativity-online.com(Teressa Iezzi) — Mon, 13 Jul 2009 00:00:00 -0400

So P&G is now going to choose with which production companies its agencies can work in the U.S. Sounds great. What happens now?

Lack of Film Standout at Cannes Shows That Creativity Is Evolving

tiezzi@creativity-online.com(Teressa Iezzi) — Mon, 22 Jun 2009 00:00:00 -0400

The fact is, for now, Cannes still matters; awards still matter. Simply, awards are a marketing tool, for individuals and for companies. Especially now that clients are taking more of an interest in what goes on at Cannes, winning a Lion is business.

Dell's Della Debacle an Example of Wrong Way to Target Women

tiezzi@creativity-online.com(Teressa Iezzi) — Mon, 25 May 2009 00:00:00 -0400

Della is worth revisiting for what it represents as a marketing (and social) phenomenon and as an example of what not to do as a brand when you feel you need to speak exclusively to women.

With Virtue, Media Brand Vice Helps Marketers Tap Its Genius

tiezzi@creativity-online.com(Teressa Iezzi) — Mon, 13 Apr 2009 00:00:00 -0400

Vice, chronicler of youth culture, purveyor of the profane, is one of the more unlikely yet most convincing cases of a media brand (a real media brand, and that's an important distinction) turned brand partner.

The Effects of 'Benjamin Button' Will Be Coming to Ads Near You

tiezzi@creativity-online.com(Teressa Iezzi) — Mon, 02 Mar 2009 00:00:00 -0500

Here's what didn't suck about the Oscars: seeing the wizards from Digital Domain accept the visual-effects award for "Benjamin Button." DD's work here provides a glimpse of what's next in feature and commercials image making.

Gone Daddy Gone: Heinous Ads May Cost Go Daddy Customers

tiezzi@creativity-online.com(Teressa Iezzi) — Mon, 16 Feb 2009 00:00:00 -0500

After Go Daddy's execrable ad efforts around this year's Super Bowl, I found that I just couldn't stomach contributing anything to this organization any longer. I'm transferring my domains and my insignificant little piece of business elsewhere.

This Is the Kind of Creativity We Should See More of in the Bowl

tiezzi@creativity-online.com(Teressa Iezzi) — Mon, 02 Feb 2009 00:00:00 -0500

Here's a handful of things you'd be better off evaluating than the commercials that happened to run Feb. 1 between 6 p.m. and 10 p.m. but that were not Super Bowl-worthy.

Design Doesn't Need Correction; Design Will Do the Correcting

tiezzi@creativity-online.com(Teressa Iezzi) — Mon, 19 Jan 2009 00:00:00 -0500

Has there been some sort of design bubble that needs to burst, ushering in some new more sensible era?

Amazon One-Ups Santa Claus With Frustration-Free Packaging

tiezzi@creativity-online.com(Teressa Iezzi) — Mon, 17 Nov 2008 00:00:00 -0500

Amazon shoppers are now able to purchase a selection of toys and electronics packaged in plain, easy-to-open, recyclable boxes.

J&J's Green-Packaging Rebirth Proves Power of Smart Design

tiezzi@creativity-online.com(Teressa Iezzi) — Mon, 03 Nov 2008 00:00:00 -0500

J&J's new design discipline (which includes working with outside designers) has resulted in a number of successful product rebirths and a new focus on sustainability for the company.

Creativity and Procreation Don't Have to Be Mutually Exclusive

tiezzi@creativity-online.com(Teressa Iezzi) — Mon, 20 Oct 2008 00:00:00 -0400

Hands off your keyboard. Can you name five female artists?

Jewish Group Uses Creativity, Comedy to Fight Politics as Usual

tiezzi@creativity-online.com(Teressa Iezzi) — Fri, 03 Oct 2008 11:09:19 -0400

A recent campaign from Droga5, New York, encourages Jewish Obama supporters to drop some facts on Bubby and Zaidy down in that hottest of election battlegrounds, Florida.

How Creativity Can Carry Your Business Through a Recession

tiezzi@creativity-online.com(Teressa Iezzi) — Mon, 22 Sep 2008 00:00:00 -0400

In these pages, we've read about the ways in which this sort of environment affects ad spending. But what happens to creativity in times like these?

Now That Summer's Over, It's Time for a Homework Assignment

tiezzi@creativity-online.com(Teressa Iezzi) — Mon, 08 Sep 2008 00:00:00 -0400

Early September just can't help but feel like early January. What it lacks in despair and salt stains it makes up for in back-to-it gravitas. It means stock taking, which can be a bit daunting. So, along with buying your pencil case and new cords, here are a few things to do to ease yourself into the serious season.

Creatives and Producers Grapple With a New Era of Production

tiezzi@creativity-online.com(Teressa Iezzi) — Mon, 11 Aug 2008 00:00:00 -0400

Genuine collaboration is often necessary to bring a big, platform-spanning idea to life, and that collaboration means it's often harder to determine the line between creation and execution.

Incredibly Creative Efforts Get Us Through Dog Days of Summer

tiezzi@creativity-online.com(Teressa Iezzi) — Mon, 28 Jul 2008 00:00:00 -0400

The streets are pungent and people scarce, yet there's lots of creative action afoot. That can only mean one thing -- summer-roundup time!

Sid Lee Shows It Takes Time to Build a Truly Integrated Shop

tiezzi@creativity-online.com(Teressa Iezzi) — Mon, 14 Jul 2008 00:00:00 -0400

It's rare today that an agency winning a major chunk of business for a significant brand elicits the reaction, "Who?"

Like Good Advertising, Winning Design Cuts Through the Clutter

tiezzi@creativity-online.com(Teressa Iezzi) — Mon, 23 Jun 2008 00:00:00 -0400

Especially now, as it becomes more and more difficult to craft a unified communications message, design is the core emotional bridge.

If Creativity Were the Jury

tiezzi@creativity-online.com(Teressa Iezzi) — Mon, 16 Jun 2008 00:00:00 -0400

Here, Creativity's picks. Mix and match them, and they'll probably represent a good chunk of the winners at Cannes this year.

Why Sustainability Should Be at the Heart of the Creative Process

tiezzi@creativity-online.com(Teressa Iezzi) — Mon, 09 Jun 2008 00:00:00 -0400

Solutions have to have a green ethos, but they also have to just be good. So how much of this long-term, sustainable thinking is incorporated into design process in the brand world?

CPU: A Unit of Measurement for Both Creatives and Marketers

tiezzi@adage.com(Teressa Iezzi) — Mon, 26 May 2008 00:00:00 -0400

ROI-obsessed marketers buy into all kinds of made-up metrics; this one is at least a less arbitrary indicator of business success, and it's one that both shrewd advertisers and creative types can get behind.

Creative Is Better Than It Used to Be, and That's Good Business

tiezzi@adage.com(Teressa Iezzi) — Mon, 12 May 2008 00:00:00 -0400

We're not announcing the winners of the second-annual Creativity Awards until May 13. So, I'll make do with a few observations -- my own and our awards jurors' -- that came out of the awards process and speak to the general state of creativity now.

What Top Creative Minds Are Doing With Their New Websites

tiezzi@creativity-online.com(Teressa Iezzi) — Mon, 28 Apr 2008 00:00:00 -0400

Looking to redesign your website? Well, what could be more instructive than examining the newly redesigned sites of a handful of brand creativity companies -- companies whose very purpose is to communicate effectively (online or anywhere) and who, theoretically, have the best talent and the best ideas on such matters.

What's Sweden's Creative Secret?

tiezzi@creativity-online.com(Teressa Iezzi) — Mon, 14 Apr 2008 00:00:00 -0400

Immersing oneself in another country's ad scene is always instructive. This is especially so in the case of smoking hot (creatively speaking) Sweden.

Nomis and Agency Aim to Put a Stone in the Big Guys' Shoes

tiezzi@creativity-online.com(Teressa Iezzi) — Mon, 24 Mar 2008 00:00:00 -0400

If you're an ambitious, results-oriented creative type, could there be a sweeter assignment than Nike or Adidas? How about this: helping a relatively tiny competitor tackle those masters of the sports universe.

Subservient Chicks Mark Progress in Online Shopping

tiezzi@adage.com(Teressa Iezzi) — Mon, 18 Feb 2008 12:45:55 -0500

Couldn't there be a better way of assisting potential buyers in evaluating items online than still photos of those items pinned and posed on a very tall person? A seemingly small but interesting advance in online shopping comes from an unlikely category -- lingerie -- and an unlikely site -- KnickerPicker.com

Not So Super? The Bowl Ads and New Creative From Wendy's

tiezzi@creativity-online.com(Teressa Iezzi) — Mon, 04 Feb 2008 00:00:00 -0500

In the past few years, the hype around Super Bowl commercials has grown in inverse proportion to the super-ness of the spots in the game. There were a few bright spots -- a refreshingly hard edge made Wieden's CareerBuilder ads stand out. But as a body of work, the ads were, once again, anti-climactic.

Gondry's Movie Captures DIY's Impact on Professional Creativity

tiezzi@creativity-online.com(Teressa Iezzi) — Mon, 21 Jan 2008 00:00:00 -0500

The release of a Michel Gondry film is always cause for giddy anticipation in certain circles. For Gondry's coming film, "Be Kind Rewind," those circles likely will be much wider than usual.

But Wait, There's More: Eight Great Creative Moments of '07

tiezzi@adage.com(Teressa Iezzi) — Mon, 07 Jan 2008 00:00:00 -0500

Thorough as it was, Ad Age's Book of Tens just couldn't accommodate the many moments of creative excellence that gave 2007 its texture. Here, some creative highlights that may have been missed among the lists of lists.

Building a Better Ballot

tiezzi@creativity-online.com(Teressa Iezzi) — Mon, 19 Nov 2007 00:00:00 -0500

Just how big a function can be sorted with thoughtful form? Well, how about democracy by design?