Advertising Age - The Big Tent

What the Year of the Water Dragon Means for Our Industry

Wed, 01 Feb 2012 13:00:14 -0500

According to feng-shui and numerology consultants, the Year of the Dragon will be a time for business growth, job creation and career change in the advertising industry. Asian soothsayers are also saying it will be an excellent time to seek a significant advancement at work.

To Know Market Segments, Know the Many Shades of Black Identity

Tue, 24 Jan 2012 11:15:45 -0500

A new book by Toure reminds us that improving one's African-American cultural IQ is crucial toward understanding the differences among black market segments.

What's to Become of Hispanic Identity?

Tue, 10 Jan 2012 10:01:11 -0500

Sociologists see possible early evidence of "ethnic attrition" or assimilation among Hispanics in a survey by the U.S Census in which race dominates identity.

What Will You Do Differently in 2012?

Mon, 02 Jan 2012 21:37:18 -0500

Multicultural advertising executives review lessons of 2011 and look ahead to 2012.

Lowe's Cave-In to Anti-Muslim Protests Is a Blow to Diversity and Our Industry

Wed, 14 Dec 2011 10:15:38 -0500

Lowe's acted hastily in pulling ads from a Muslim-family reality TV show after a Florida group raised protests, at a time when the ad industry needs to promote dialogue.

Casting an Ad Isn't Everything -- Content Counts Just as Much

Thu, 17 Nov 2011 12:00:10 -0500

Consumers expect to see diversity in advertisements, but stereotyped casts and situations can alienate multicultural consumers as well as mainstream whites

'Blow Up' the Multicultural Budget? A Response

Wed, 16 Nov 2011 10:50:17 -0500

Bloggers for Ad Age's Big Tent comment on plans by Walmart and P&G to break up their multicultural units and make all business units responsible for diversity

Win With Ethnic Consumers: That's the Rallying Cry at ANA Conference

Mon, 14 Nov 2011 10:38:12 -0500

The ANA Multicultural Marketing and Diversity Conference's record attendance reflects how vital multicultural marketing is to business. The key takeaway from Miami Beach: Think of multicultural marketing as global marketing, but focused one country.