Advertising Works CT

Franchise Marketing Help Needed

Fri, 01 Jun 2007 23:59:56 GMT

For the last 18 months I have operated a two-man electrician service franchise. Growing my business has not come as easily as I thought it would. Initially, I spent money I didn?t have to advertise and made some mistakes trying to market myself. This quickly ate up resources, but didn?t increase...

Searching for your Niche

Mon, 19 Mar 2007 23:41:42 GMT

Last year I fulfilled my lifelong dream of owning a catering company. I knew that I wasn?t the only catering company in the area and I understood that many of my competitors are well-established and have big-name clientele! But I thought my cooking skills were the only thing I?d need to make...

Market Like a Raging Bull

Wed, 06 Dec 2006 04:54:35 GMT

Today?s business owner is never sure when it?s a good time to market their business. The answer is every minute you can. Question: My small business faces many up and down cycles due to my tourism clientele and the weather. Because of these unknown factors it is very difficult to set up and maintain a constant marketing effort due to changes in my revenue. How can I get more business without going broke doing it? Sue Salem, CT Sue, what you have described affects...

Networking for Business or Relationship?s

Fri, 22 Sep 2006 05:38:37 GMT

I love meeting people anywhere anytime this affords me a unique opportunity to observe people. Personally spending many hours weekly networking I have noted how other business people react when meeting someone for the first time. Instinctively I survey the area where people are gathering many have...

Networking and Honeymoon's

Thu, 27 Jul 2006 18:07:02 GMT

Wow! It?s great to be back from my two-week honeymoon in Costa Rica we really loved the country and even invested in some property. Now what you are about to read may not apply to everyone so proceed with caution. The real cool part of my trip was developing opportunities to network with...

Make the Gatekeeper a Partner

Wed, 12 Jul 2006 22:18:27 GMT

Trying to contact a CEO in a company you would like to do business with? Only a diligent gatekeeper stops you cold in your tracks. Many people in business view this person as an adversary but I contend that they make a much better ali, keep in mind that this person has power beyond...

Small Talk Skills and the Networker

Tue, 09 May 2006 22:22:55 GMT

Many people feel that small talk is a waste of time and is a skill they don?t have the time to learn, well I have news for you nothing could be further from the truth. Small talk is more than just idle chatter that in some cases the other party soon finds boring. To get started think about some of the things people ask you when you first meet them, do you have a list of prepared answers? Commit some answers to memory so you can state them clearly and effortlessly in a very relaxed...

Do You know what you're Unique Selling Position really is?

Sat, 22 Apr 2006 03:52:20 GMT

Do you know what your "Unique Selling Position"or niche is? I thought I did until the other day and on many occasion would proceed to tell anyone who asked me what I did for a living. The funny thing was as I look back now it must have appeared pretty silly, going into a calibrated yet methodical list of why my company was so different from my competitors. After memorizing the key points that by the way I gleaned from my professionally written marketing plan: yes even...

Roger C. Parker Coming to Connecticut

Fri, 21 Apr 2006 22:36:24 GMT

Friday May 19th Roger C. Parker the "32 Million Dollor Author" will conduct a discussion using excerpts from his new book "design to sell". The topic will be "7 Truths about design you must know before creating your own marketing materials" After the discussion Roger will have a book signing, the event will take place at Borders Books in the Waterford Commons mall in Waterford, CT at 2PM. On Saturday May 20th there will be a wine and cheese event where you can...

New Book Release

Tue, 21 Mar 2006 23:45:36 GMT

Roger C Parker interview March 2006 "Design to Sell" By Roger C. Parker Purchase at Amazon.com TODAY! Best Price $18.89 or Buy New $18.89 We ask Roger C. Parker about his latest book "Design to Sell" Recently, we spoke to Roger C. Parker, author of Design to Sell: Using Microsoft Pub-lisher to Plan, Write, and Design Great Marketing Materials. What's your latest book, Design to Sell, about? Design to Sell shows how to save money while...