Advertising,Branding,Gaming & Technology

Kudos to Chandrayaan 3 team

noreply@blogger.com (@pujavora) — Wed, 23 Aug 2023 19:02:00 +0000

Applause! It was a Historic moment to see the landing of Chandrayan 3 on Television Live.

Here is the source of links to see:

https://www.bbc.com/news/world-asia-india-66594520

And the latest first pic of the Moon after landing is below here.

https://www.bbc.com/news/world-asia-india-66425524

This is the PROUD moment of every INDIAN out there.

I'm Barbie doll in the Barbie World....

noreply@blogger.com (@pujavora) — Fri, 11 Aug 2023 20:53:00 +0000

I'm a Barbie doll in the Barbie World...

it's all about barbie Again...Once upon a time, this song's lyrics had a Controversial.
But here my point of view is different than a controversial subject.
I am more concerned with the color Pink ( no.. no.. m not dislike it )

I believe Pink color is feminine....but for movie or movie watchers ....Why does Pink Color branding necessary? Movie watchers like to be dressed Pink
Undoubtedly, Pink is my favorite for every other girl/woman, so it is my favorite too.
But Why?

I have a two-year-old daughter now and when she was born. I started looking for baby necessary items for her and unbelievably all mostly have baby pink or pink color in their options. I was like why my daughter has only PINK color exposure in her early stage of life. She should learn all colors available in the market or at least as per the book and then decide what color is her favorite.

One day I was so much tired of seeing these pink options for her in my online shopping cart. I decided to choose another bright color for her closet and that for her toys.

Anyways, Back to the barbie Movie,

The film is set in two worlds: Barbie Land, a perfect and idealized world where Barbies are always happy and beautiful, and the real world, which is messy and imperfect. Barbie and Ken are kicked out of Barbie Land for not being perfect enough, and they have to learn to survive in the real world. Along the way, they learn about the different ways that society treats men and women, and they start to question their own identities.
The Barbie movie is not afraid to tackle tough subjects, and it does so in an entertaining and thought-provoking way. The film is full of humor and heart and will leave a lasting impression on viewers.

Here are some of the things that critics are saying about the Barbie movie:

"A surprisingly subversive and thought-provoking film that will appeal to adults and teens more than kids." - The New York Times
"A frothy confection of fashion and fun coupled with a searing social critique of the iconic doll." - Rotten Tomatoes
"Greta Gerwig serves up a delightful and surprisingly subversive take on the iconic doll." - Variety
"The Barbie movie is a must-see for anyone who loves a good comedy with a message." - The Hollywood Reporter

If you're looking for a fun and thought-provoking film that will challenge your expectations, then you should definitely check out the Barbie movie. It's not the movie you think it is, and it's sure to surprise you.

As for whether or not the Barbie movie is kid-friendly, I would say that it depends on the child. The film does deal with some mature themes, such as gender identity and sexism, so it may not be appropriate for younger children.

Ultimately, it's up to the parents to decide whether or not the Barbie movie is appropriate for their child.

Image source: Internet

Post covid-19 Impact on consumer behaviour

noreply@blogger.com (@pujavora) — Thu, 20 Aug 2020 02:02:00 +0000

What changes You have noticed in your shopping behavior after lock-down phase completed or lifted up?

I have noticed some of my behavior after lock-down or you can say New Normal or Post Covid-19 side effect on consumer behaviour.

Post Covid-19 effect on consumer buying behaviour process/New Normal Marketing tactics

noreply@blogger.com (@pujavora) — Fri, 07 Aug 2020 18:15:00 +0000

After reported first coronavirus case in State of Washington January 20, 2020, and seeing first case death in Seattle Hospital, quarter there had been more than 10,000 case reported in Seattle hospital itself. The life of normal human being has been changed so far. It has started with buying basic shopping in grocery stores to entertainment and shopping.

The question is here that what New Normal is for consumer who was regularly visited shopping malls, cinema halls, musical parks, resorts and other public events.

Will consumer behave the normal way as they were doing previously?

The effect of Covid-19 will remain forever or it will vanish with the time…???

Let me brief my experience of shopping in a store in North Carolina (USA) after the store just opened from the lockdown. We went for Guitar shopping and in the process, I visited two stores in-person and before that I visited many websites to understand the basic features and other essential accessories for the guitar for beginner. We were about to book online seeing online deal of the product but we hold our decision for a day. After brainstorming, we decided to visit some stores at least to have a look of guitar and just to have feel of it while holding guitar in hands. Please note here that I mentioned here to have feel of Guitar. That’s very important for consumer in buying at least in some product/s to have feel while consuming it or using it.

Since we are first time guitar buyer, it is very important for us to have a feel before buying it. In case of guitar, I understand during the buying process of guitar that guitars are available in different sizes, shapes and strings. The material is also very important and keep in mind while buying as a beginner buyer of guitar.

So again come to the point of buying product after New Normal…. Is not a Normal anymore, isn’t it?

When we entered into a store of Guitar, we were told to sanitize our hands and not to touch anything unless you finalize your buying decision. Of course, they allow to touch on your two or three options but not randomly touching all that you want to see like previously you did in a store normally. Now that is not at all Normal. Because storekeeper has to sanitize all the products what customers have touched to see? Uff! Isn’t it big task? More important he cannot cater or allow all the customers depends on the size of the store to enter at a time. Storeowners has to have a dedicated person to supervise this in a store.

So now there is one more role added in the storeowner duty i.e. apart from cleaning or better to say sanitize all the products before opening the store, during store hours and while closing the store, make sure all the staffs wear masks and hand glows and keep customers in line in tact in store so they can follow “six feet distancing” among all other next customers.

This is just one small example for buying guitar in a store. There are number of products irrespective of its nature of origin.

Tipping point:

The challenge is that how the business offers products to the consumers in New Normal.

Will consumers back for shopping as usual or they restrict themselves not to be in public immediate contact of any such products?

What experience can business house offer to consumers in New Normal?

What about the products that we try buy wearing and having ‘touch feel’ of it before buying?

Gujaratikaran of Starbucks! Subperb Idea...!!!

noreply@blogger.com (@pujavora) — Wed, 07 Aug 2019 20:34:00 +0000

Starbucks Hoarding Ad @Ahmedabad, Gujarat

A wonderful piece of Piece print ad of Starbucks...The complete Gujarati touch given to an international renowned brand by Agency.

This is classic example of appropriate targeting your customer as per their culture. Marketing students can learn this for their future reference.

Close up look of Hoarding Ads on Ahmadabad Road.


Out of Home Media of Starbucks Ad

Close up look of Starbuck Ad

Parachute Advanced Hair oil Masterpiece!! HAHA!

noreply@blogger.com (@pujavora) — Mon, 01 Jul 2019 20:13:00 +0000

Marico is bringing one more innovation in Parachute after a long time especially hot oil (Spl for winter season).

Here, The brand Parachute Advanced Coconut Creme oil is claiming to have just one wash of hair with shampoo.Most of working women in cities do not get time to have an oil overnight before hair wash ( old tradition). Here Parachute is a game changer in the oil industry.

There is no doubt in functionality of Marico Product.

Going back to Advertising Rule book, that means there are two types of ad appeal - one is Emotional Ad Appeal and Rational Ad appeal, and in some case it might come as combined ad appeal.

But, Critic is here that what an ad message endorsing Kiara Advani!

Seeing in this video uploaded below, I was shocked with creation!

Can any one tell me what the ad is trying to portrayed rather a beautiful model!! ?

Game of Thrones Influence Recruitment Ad

noreply@blogger.com (@pujavora) — Thu, 02 May 2019 17:37:00 +0000

An idea can be derived from anything. this digital ad copy is an example of it , which is taken from the famous TV series of American fantasy drama.

Khaleesi is the Dothraki ( a langauage in the series) word for queen and refers to a Central Character in the American fantasy drama TV series.

In the ad it makes up for the Hindi "Khaali Si" meaning empty.I like the line of this AD copy very much seriously as it is very simple and catchy. What is the your opinion? Share it here :)

Reunion Ad from Google

noreply@blogger.com (@pujavora) — Thu, 02 May 2019 07:00:00 +0000

Google's new television commercial in India which showcased how two childhood friends who had been separated during partition are reunited thanks to help with Google, has won many fans and gone viral on the net. The ad was first released on Firstpost exclusively.

The ad has gone viral in just over two days when it was posted onto Google India's YouTube channel and has crossed some 2.5 million views on YouTube. The storytelling of the ad is how Suman the grand-daughter of Baldev, who was forced to leave Lahore during the partition, helps her grand-father reunite with his childhood friend Yousuf with lots of help from Google.

Suman and Yousuf's grandson extensively use Google Search to make sure that the two grandparents and childhood friends are reunited. This commercial of google was created by Ogilvy India.

The classic blend of emotional appeal and rational appeal in advertisement of Google.

samsung smart class #

noreply@blogger.com (@pujavora) — Tue, 07 Aug 2018 05:43:00 +0000

An emotional Ad appeal is used by Samsung to connect with middle class rural audience with brand Samsung.

https://www.youtube.com/watch?v=zPeG0rpWtJo

Never Give Up #Attitude #staystarted with #nescafe

noreply@blogger.com (@pujavora) — Sat, 10 Sep 2016 17:06:00 +0000

One two three four
Pap para paa paa raa raa
Pap para paa paa raa raa.....Ho shuru har din aise...Ho shuru har pal aise...Nescafe Nescafe
Remember this old Nescafe Ad....This song is still alive as it was new to us. Ad displays nicely emotional appeal towards brand Nescafe.

Watch here the old classic piece of Nescafe ad here

The one more success story of Nescafe ad is here. After the huge success of ad on youtube almost 2.7 million views on it.(Source: AFAQS). The campaign was launched on TVC.

And, latest Ad Which is simply fantastic and uniquly present in this AD.It makes me say once again that "Never Give Up" and keep going on...one day you will success.

Never Give Up....Personally My Myntra #staystarted with #nescafe

noreply@blogger.com (@pujavora) — Sat, 10 Sep 2016 17:06:00 +0000

One two three four
Pap para paa paa raa raa
Pap para paa paa raa raa.....Ho shuru har din aise...Ho shuru har pal aise...Nescafe Nescafe
Remember this old Nescafe Ad....This song is still alive as it was new to us. Watch here the old classic piece of Nescafe ad here

The one more success story of Nescafe ad is here. After the huge success of ad on youtube almost 2.7 million views on it.(Source: AFAQS). The campaign was launched on TVC.

And, latest Ad Which is simply fantastic and uniquly present in this AD.It makes me say once again that "Never Give Up" and keep going on...one day you will success.

Dare to #DoTheDifficult

noreply@blogger.com (@pujavora) — Fri, 09 Sep 2016 06:03:00 +0000

The Ad Movie starts with the Father determination to fulfill his promise made to her daughter.While running, he is thinking many options and activities to enjoy in the extreme cold weather conditions.He refuses to give up and continue to run for fulfilling his promise.

The campaign beautifully highlights ICICI Lombard's core brand proposition of 'Nibhaye Vaade'. It also focuses on 'placing customers first', and enabling them to fulfill promises made to their loved ones.
The campaign theme is around to attract people towards Keeping commitments once made - staying active and maintain a healthy lifestyle.

Big Wait is Over now for Apple 7.....Ahh!!

noreply@blogger.com (@pujavora) — Thu, 08 Sep 2016 09:47:00 +0000

Here is the first Official Announcement from Apple CEO Tim Cook about Apple 7 & Apple 7+ Model.

Clikc here: https://www.youtube.com/watch?v=G2QnL3BQ9Mc

Features of the Apple 7 & Apple 7+ https://www.youtube.com/watch?v=Q6dsRpVyyWs

Design of Apple 7: https://www.youtube.com/watch?v=sbios0u2Px8

Google Search Brings The Hero

noreply@blogger.com (@pujavora) — Sat, 25 Jun 2016 15:21:00 +0000

One more creative with emotional connection after Google Search: Reunion launched in November13,2013. Google has come up with one more emotional engagement connection with the title of The Hero-Bollywood Style concept for presenting Google Search Usage in various way by showing in its creative itself.

Heart teaching and Eyes wetting AD, isn't it ?

Change is Beautiful

noreply@blogger.com (@pujavora) — Mon, 20 Jun 2016 10:25:00 +0000

Seriously, Whenever I see this AD, IT gives me goosebumps and different smile on my face.

BIBA is all about setting new trend in tradition. The AD is enough to speak here...:)

Just Enjoy and Spread the good change..:D

Now Dark Skin is no longer a Social stigma for girls

noreply@blogger.com (@pujavora) — Mon, 06 Jun 2016 09:04:00 +0000

Now Dark Skin is no longer a Social stigma for girls

This ad displays the transformation in thought especially among girls. It is believed that only fair skin girls get good options for her marriage, Not the talented one. Only Beauty Counts, not her talent - this belief is wrong now.

Now is the time of Knowledge, Talent and skills.

Career Opportunity in the World of Advertising Agency

noreply@blogger.com (@pujavora) — Fri, 27 May 2016 10:46:00 +0000

Advertising world has led to the emergence of many new roles within the advertising profession. In the new edge of ad world, advertising goes beyond its conventional approach. For the non-conventional and conventional advertising approach, Industry requires well groomed people who can develop innovative and creative new idea. Flexibility and competence is must for the industry as the Ad World is highly creative as well as dynamic.
Advertising careers are diverse and can run across a variety of departments, offering positions in the fields of creative departments, production, media, and research. The ultimate goal is to meet the client’s goals of increasing sales as much as possible. Public relations services are often involved with businesses, governments, and institutions and can help them make effective decisions. Students of an advertising school may choose to pursue a career as a:

Advertising Media Planner
Media Researcher
Creative Department
Copywriter/Illustrator
Account Planning
Production Manager
Director of Advertising
Director of Public Relations
Public Relations Specialist
Artists

Advertising Media Planner

Media Planners help ad agencies choose the best outlet or medium to reach the customer they want. They plan, schedule, book and purchase space in the print media (newspapers, magazines) or outdoors (billboards, kiosks and bus panels) and time (TV &radio, internet). The media planning exercise may also involve conducting some targeted brand or need-specific research to assess recall and viewership/readership of a campaign. They must be good with numbers but also skilled negotiators. They will be working with budgets and responsible for spending their client’s money wisely.

Media Researcher

The Research department tries to measure the effectiveness of the ad campaign. It is research that provides the media planner and creative a scientific and measurable basis to sharp-focus their strategy. These professionals are from a variety of disciplines, but share a common comfort level with mathematical or statistical modeling, sampling techniques and psychographics. Job titles include public opinion researcher, research supervisor, project director, associate research director, research director, and executive research director.

Creative Department

The Creative department designs and conceptualizes the advertisement. This consists of copywriting department and art department. Copywriting department works on text for the ad and themes for campaign. Art department visualizes the campaign.

Copywriter/Illustrator

Copywriter writes down the entire written words of a campaign. Making a story boards (Layout of Ad) on paper for Television ad and in case of Radio ad they prepare theme and jingle. Person will be responsible for entire texts/words which are used in Advertisements.

Account Planning

This is a senior-level position in the Servicing Department. It involves evolving the overall strategic plan including the budget, selecting the right media and zeroing-in on the communication message after interacting with the client and internally with the creative team, the media planning department and if necessary, the market research agency. The various elements of the communication package are integrated into a logical whole in the context of the brand and its desired positioning in the market.

Accounts executive

An Accounts executive who works in the client servicing department takes care of all the monitory dealings. He should know the most effective way to advertise client’s product or service i.e. the media and their cost effectiveness. Account executives should also have an idea about market research and target audiences. The career ladder of position titles in account services is assistant account executive, account executive, senior account executive, and accounts supervisor or accounts manager.

Visualizers

The Visualizers work on the visual concepts and decide how the ad shall eventually look. They do the overall layout of message including graphics, sketching etc. Visualizers must be artistic.

Key Skills Needed For A Successful Advertising Career

A successful advertising career is possible for candidates who are naturally driven, optimistic, creative, and can handle multiple projects at a time. Human skills are essential because the work requires understanding what a client needs and making effective decisions as a result. An advertising school/Institute can help in training and development of students, professionals to learn skills such as:

Strong communications
Creativity Competitiveness
Working under stress and pressure
Presentation management
Persuasiveness
Confidence
Being a team player
Learning effective online communications
Highly flexible

Structure of an Organization

In the first part of this article, you can get an idea about various job profiles especially in Advertising firm. But the job profile in Ad firm may vary as the size and/or nature of business vary in Advertising firm. Let us understand the different types of advertising agencies, which are discussed in the following way:

Full Service Agencies
Specialty Services
Creative Services
Media Buying Agency
In-house Agency

Full Service Agencies

A full service agency is one that provides a range of marketing services i.e. copywriting, creative writing, hiring and purchasing Media time, Actors and producers for ad making, Account manager, Finance manager, media researcher and etc.

Speciality Agencies

In this case, agency is working particular for either one industry or particular function.
For Example for Industry:

Education
Banking sector
Retail sector
Pharma sector

For example for Function:

Public Relation
Sales Promotion
Internet marketing
Media research
Social Marketing

Some agencies also clarify their specialization in terms of location such as SS+K is a U.S. Agency. Some agencies are considered as global agencies such as JWT, TBWA, Greyworld wide, and Saatchi &Saatchi and so on.

Creative Services

This kind of agency provides services which is the creation and execution of advertisement to give or make an ad creative. Full service agencies often hire services through subcontracting such kind of agency when they do not want full time staff member o r they are busy.

Media Buying Services

This kind of agency provides services to other ad agency to buy a space on media especially on Radio and Television time. Purchasing media time has become very complex in current scenario. This kind of agency has specialized by niche in purchasing media time and space and also can save time and money of their client by negotiating with the company. Because this kind of agency especially working in the area of media buying. They purchase space in quantity and can get discount on that.

In-House Agency

Some companies are having their own ad department who produces an ad of the company exclusively. To reduce cost and maintain control over work is an added advantage of this kind of agency. Mainly Large organization always have in-house agency and if necessary they may go out for “freshness” or “unique idea” for their campaign and advertisement.

Advertising industry is very complex, and many different types of skilled people are required to create a successful campaign. Career possibilities abound for people who are artistic by nature, good at writing, creative, imaginative and more so over analytical.

Govindaa Ek,Dahi Handi Anek Campaign Story behind the scene

noreply@blogger.com (@pujavora) — Wed, 18 May 2016 10:52:00 +0000

Govinda & Dahi Handi combination is common and known Phenomenon. Fevicol brings "Govinda Ek, Dahi Handi Anek" concept in its new campaign. O & M came up with one more winning theme for the ad.

Here, am keeping the link of an ad https://www.youtube.com/watch?v=6kaIEc1iNKQ

The more interesting part of the ad is the making of an ad. Ad maker has not used any technology to showcase human pyramid to move from one Earthen Pot or Haandi to Another Haandi.

The ad is Awesome and Making of an ad is super blast. The Ultimate Adhesive and the Ultimate Concept.

Enjoy it.

Ready for Life??

noreply@blogger.com (@pujavora) — Thu, 12 May 2016 09:33:00 +0000

Surf Excel always being creative with an Emotional Appeal.First they came up with "Daag Achhe Hai?" Campaign and now moving next with same trend introducing "Ready for Life? "

Amaz Ad! Flip it and Snap it....!

noreply@blogger.com (@pujavora) — Mon, 02 May 2016 05:47:00 +0000

Brand Factory came up with very interesting print ad for its product online @ amazon, flipkart and Snapdeal.

Rajasthan Tourism....A.Royal Culture demonstration through this AD!

noreply@blogger.com (@pujavora) — Mon, 18 Apr 2016 13:21:00 +0000

Simply Awesome..The one word came when saw it first time.

IN MY EYE VIEW:

Royal Mustache of Rajastani represents the cultural symbol and royalty in their culture and behaviour to the outsiders aka Tourists.The Ad shows clearly that unique attribute of Rajasthani and their hospitality in a very simple way.

Add your comments here,for your views........

Virtual Reality in AD Campaign of Tata'sTiago

noreply@blogger.com (@pujavora) — Thu, 14 Apr 2016 07:18:00 +0000

Tata Motors has Launched New car in Hatchback category with an innovation campaign. Tata has given print AD in English Daily TOI in Delhi,Mumbai,Bangaluru newspaper Edition. This Print Ad consists DIY VR Set to create multi-dimensional virtual experience of Tiago Driving while sitting at home.The users ave to download the Tiago Virtual Drive app from the Google store or APP Store and with the help of VR set,one can enjoy the drive at his/her living room.

Tata has created Youtube video of Tiago with adding Virtual Reality driving experience.

Watch it here:


Tiago Newspaper Ad snap

Vodafone New Campaign-The Self Defence Umbrella

noreply@blogger.com (@pujavora) — Tue, 12 Apr 2016 05:36:00 +0000

The wonderful idea to connect a brand with Rural India. The Self-Defence Umbrella campaign targeting rural house wives whose husbands have gone for the earning in cities,who are living alone in town along with their children. Physical Attack is very common on such women.

Vodafone is trying to connect these audience with M-Pesa services and The Self-Help Umbrella.

Do you feel this is the better idea for connecting MNCs Brand to Rural India?

Share your opinions on the concept.

ARE YOU FASTER ENOUGH TO GRAB THIS SHOES?

noreply@blogger.com (@pujavora) — Mon, 11 Apr 2016 07:41:00 +0000

ARE YOU FASTER ENOUGH TO GRAB THIS SHOES?

Another Classic Example of Gamified AD,isn't it? The Road show conducted at Sweden to spread the brand awareness.

Source:http://www.psfk.com/2016/03/reebok-ad-lets-you-win-free-shoes-if-youre-fast-enough.html?utm_source=PSFK+Newsletter&utm_campaign=4fc8ed3fd0-Fashion%3A+*|RSSITEM%3ADATE|*&utm_medium=email&utm_term=0_16a14e1b11-4fc8ed3fd0-426232173

Wow...A drinkable AD...!!!

noreply@blogger.com (@pujavora) — Mon, 11 Apr 2016 06:32:00 +0000

Coca- cola initiates to create first ever drinkable AD. Cinematography is created so nicely that you love to drink that way it has shown in Advertisement.

Moreover,I would say that it is gamified AD. isn't it?