Outdoor Advertising Company In India

Concentrated Audience Bringing High Returns in Airport Advertising

noreply@blogger.com (TDI International India Limited) — Thu, 05 Dec 2013 06:56:00 +0000

Airport Advertising remains the most popular form of OOH Advertising even after all these years. Apart from the incorporation of technologies in the medium, another factor which keeps the growth of Airport Advertising intact is the concentrated audience which can be found at the airport. There are very few sites in OOH Advertising which can command an audience as affluent as an airport audience. An affluent audience with the power to buy and take executive decisions in their respective organizations is always a treasured audience for any brand.

Airport Advertising,Airport Ad, Airport Advertising Agencies of India

According to a survey done on the demography of the airport audience, 72% of the air travelers are the chief wage earners, 73% traveled once in 3 months, and the majority travel for business purposes. Additionally, the closed atmosphere of an airport and high dwelling periods provide the perfect ambience for an Airport Ad to create the desired impact. Successful Airport Advertising Agencies of India like TDI International India P Limited combine their rich experience in the field and the modern technologies to take Airport Advertising to new heights.

Is more growth expected at OOH domain?

noreply@blogger.com (TDI International India Limited) — Wed, 31 Oct 2012 05:45:00 +0000

Festivals come and go while brands stay forever among us. This year, brand owners have meticulously implemented various outdoor and indoor campaigns to gel with the festive spirit of audiences. Offers and discounts have reasonably attracted a great deal of customers to visit the brand stores. Meanwhile new concepts on brand advertising have been introduced. OutdoorAdvertising industry is rapidly growing at a fast pace. During festivals, outdoor communication is one of the effective means of grasping customers’ attention. Targeting those who move out of home to shop, hang out or to visit relatives, any OOH Ad display in the form of billboard advertising or poster ad display provides a rich brand impact on customers’ mind. Infact it is for this very reason that brand owners are investing heavily on OOH domain to promote their brands during festivals.

It has been so far observed that OOH advertising domain is today one of the top players in the industry that has specialized in various genres of outdoor communications that include the ownership of hoardings at prime locations. Budding brand owners have also been encouraged to launch their promotion campaigns through the various OOH media. With innovation playing a key role in providing any branding solution, outdoor advertising industry is indeed growing at a fast pace.

A major growth is also observed at airport advertising and mall advertising domain. With a dramatic increase in the number of flyers (domestic as well as International), airport advertising campaigns of brands are becoming rampant practice amongst advertisers and brand owners. With a rising trend of mall culture in India, malladvertising is another booming avenue of brand promotion through OOH media. An influential means of communication, mall advertising is sure to make its way amongst the most engaging OOH Avenues especially considering the rising number of shopping malls at various Indian cities and towns.

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noreply@blogger.com (TDI International India Limited) — Tue, 29 Nov 2011 04:33:00 +0000

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Does an OOH medium provide customized brand positioning?

noreply@blogger.com (TDI International India Limited) — Mon, 28 Nov 2011 12:27:00 +0000

Today’s advertising trends are summed in one single word ‘customize’. Advertising is meant to provide much more than promotion solutions of a particular brand. Modern advertisers believe in wondrous achievements in brand advertising through customized strategies, techniques and tools. In this blog, let us find out whether OOHadvertising media provide customized brand positioning or not.

‘To sell better than others’ is the main goal of every contemporary brand owner/advertiser. This very objective encourages them to hunt for better idea and tactics of brand promotion that will position their brands with targeted impact on customers’ mind. Outdoor Advertising is one of the most adopted means of brand promotion. Brand owners/advertisers prefer to launch their ad campaigns through OOH media because of its rich impact and accountability factors. Besides, it has also been noted that any OOH advertising medium provides customized brand message to customers. Most of the OOH Ads do not pester customers’ attention. They inform and instruct them about a valuable brand message in an interestingly crisp manner and through a customized channel.

Modern customers are quite choosy. They prefer brand messages to be perky and brief. Outdoor advertising media is perhaps one of the few advertising mediums that present the brand message in a lively way. Most of the OOH Ads have short content and their designs are attractive enough to hit maximum number of eyeballs. This way the brand message is hardly missed by customers through an OOH media that again makes it a customized mode of promotion.

Advertising as an art of brand communication has been much evolved. Thanks to technological innovations that have enhanced advertisers to come up with more exclusive methods and practices of brand promotion. Though ideas rule the roost, the tool that implements that idea matters more in today’s time and that very tool again needs to be customized just like an OOH media.

For more info visit: http://www.tdiindia.com

Delhi & Mumbai, two hubs of OOH Advertising in India!

noreply@blogger.com (TDI International India Limited) — Tue, 16 Aug 2011 12:08:00 +0000

Delhi & Mumbai, two hubs of OOH Advertising in India!

Current scenario of Indian Outdoor Advertising

noreply@blogger.com (TDI International India Limited) — Mon, 27 Jun 2011 05:55:00 +0000

Outdoor Advertising in India is one of the most opted modes of brand promotion. Indian Outdoor Advertising industry comprises of a major share in the overall advertising industry. Outdoor Advertising avenues such a billboard ads, kiosks ads, airport/metro/mall ads are popularly adopted by brand owners. Billboard advertising is one of the most widely adopted forms of outdoor advertising. One can see billboard ads almost anywhere in the city- at the traffic point, at the metro stations, at the shopping malls, at the roadsides, at the highway etc. Until the launch of some technologically enhanced tools of outdoor advertising, Indian outdoor advertising was synonymous to billboard and poster advertising. Billboard ads have been effectively used by brand owners and advertisers on a larger scale.

With digital technology, Indian Outdoor Advertising has seen a drastic change. Billboard ads are even digitalized in contemporary outdoor advertising, thereby providing a richer impact on target groups about the various endorsed brands. The rising numbers of shopping malls again provide lucrative advertising opportunities to brand owners who want to advertise their brands through the rich and interactive mall media. Mall culture is spreading at each and every nook and corner of the country, thereby providing brand owners striking opportunities to popularise and position their brands amongst target groups.

Airport Advertising, another popular avenue of outdoor advertising is also gaining much acclamation as one of the most effective avenues of brand promotion. Airport ads are considered exclusive because of the rich ambience as well as the ‘state-of-art advertising mediums’ used by brand owners to launch their promotion campaigns. Airport ads target rich people/decision makers who can easily spend for the advertised brands. Hence, various posh brand ads are launched through airport media with a targeted impact on those rich customers. The growing numbers of airports in the country further provide brand owners exclusive brand advertising opportunities through airport media in the near future.

Tags: Advertising, Outdoor Advertising, Indian Outdoor Advertising, Outdoor Advertising In India, Airport Ads, Airport Advertising, Billboard Advertising, Billboard Outdoor Advertising, Outdoor Advertising company in India, Outdoor Ads, Advertising Agency in India, Airport Advertising Company in India, OOH Advertising, Ooh, Ooh Advertising India, Malls Advertising, DMRC Advertising, DLF Malls Advertising For more information see the website: http://www.tdiindia.com

Why OOH media is the right promotion mode for your brand?

noreply@blogger.com (TDI International India Limited) — Sat, 04 Jun 2011 06:30:00 +0000

Business of any sort requires advertising as one of the main tools to create its own impression amongst the potential target groups. Television, radio, magazines, newspapers and outdoor advertising are the common means of brand promotion adopted by brand owners to promote their brands in the market. These means of advertising are meant to provide productive results i.e. good revenues for the brand business. All the methods or modes of advertising are beneficial for the brand owner as these mediums connect them with their target groups. Amongst all the advertising channels, outdoor advertising practices are considered more advantageous. Some reasons why OOH Advertising media is considered more valuable than other mediums are explained below-

Day in and day out, people of all walks of life, drive, ride or travel. OOH Ads are omnipresent. Anyone can access it anywhere without any restraint of time or availability. Travelers and commuters who pass any form of OOH Advertising are reminded over and over again that the brand is available for them whenever they need to purchase the same. Such liberal attitude is one of the assets of any out of home advertising display of a brand.

An OOH Ad display has the ability to attract the passing attention of customers and enable them to stick to the brand message. Those commuters who pass by an OOH ad display see and witness the ad on daily basis. The first time they may not bother to notice the brand message. However, the repeated exposure of the brand message will make them curious and they will obviously read and find out what is the ad display all about. This repeated exposure of brand message is also beneficial for those potential customers who do not rely on other advertising sources because of time restraint. They may miss the brand message today, but at any point of time, it is possible that they will go through the ad display and find out the details. Hence, an OOH Ad display is equally beneficial for these customers as well.

Do ‘words’ alone play a major role in OOH Ad displays?

noreply@blogger.com (TDI International India Limited) — Fri, 06 May 2011 06:30:00 +0000

It has been a debate amongst some marketing experts whether out of home advertising is a mere business of words or not. Words indeed play a major role while delivering the ad message to customers. However, some marketers are of the opinion that words alone cannot pass on the brand message to customers. A graphical image is as much important as words are, to convey the brand message to target customers. From an ordinary observation, an amalgamation of words and graphics provide a completed brand image launched through any outdoor advertising channel. No doubt, it’s true that a brand message can only be understood after reading its details; a graphical image used along with the words make the ad display look more attractive. In fact, it’s unimaginable to go through a mundane outdoor ad display with just words alone and no graphics.

It is obvious that when you communicate your brand message in an attractive manner, customers will automatically go through the same. Ordinary OOH displays without any colour or graphics offers a dull look and most often fail to grasp customers’ attention. One of the assets of outdoor advertising displays is the ability to easily and quickly grasp customers’ attention. This cannot be done by words alone. Hence, words and pictures are equally important to launch a successful outdoor advertising campaign. In the following paragraph, let us have a quick glance at the current trend of OOH Advertising.

Current Trend of OOH Advertising

Presently, OOH Advertising practices are considered an effective mode of brand promotion by maximum number of brand owners. They consider OOH media the most reachable channel of promotion that links customers and brands. The adoption of latest technological tools have also favored this advertising media. It will not be an unusual experience to see OOH industry becoming an independent as well as full-fledged advertising medium in the next few years. The never ending launch of new brands, the expanding markets, the growing economic revenues- all these favour OOH Advertisers to expand brand promotion through OOH channels.

AIDA theory through OOH media!

noreply@blogger.com (TDI International India Limited) — Wed, 27 Apr 2011 12:29:00 +0000

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AIDA (Attention Interest Desire Action) theory is one of the most implemented theories by outdoor advertisers who want to gain maximum favour from their prospects or target customers. Till some years ago, the relevance of AIDA theory with OOH media was quite unobserved or unnoticed. The changing trends of brand promotion have proved the eminence of this particular theory. Let us briefly elaborate how this particular theory is relevant with today’s OOH Advertising scenario.

Attention easily grasped- Any OOH media grasps customers’ attention easily and quickly. Be it through the roadside billboard or through the poster ad displays, it is easy to tickle customers’ attention through any OOH media. Once the attention is grasped, the advertiser can easily deliver the brand message.

Interest quickly created- An outdoor advertising display usually has a short content embedded with an attractive graphic. The brand message doesn’t need much time to be delivered to customers. A quick delivery of the brand message means a quick impact on customers’ mind about the product.

Desire naturally evoked- Desire follows suit interest. The desire to have the brand, the desire to flaunt (by owning the brand), the desire to fulfill one’s curiosity by buying the product etc- these are some types of desires associated with a brand message provided through OOH media.

Action is finally observed- The desire to have the brand remains unfulfilled until and unless the customers rise to action (i.e. to buy the product). It is the final stage to be accomplished for the theory and it is also the turning point of the overall ad campaign. Once the product is sold out, the goal of the promotion crusade is achieved and the advertiser can triumphantly celebrate a successful ad campaign.

Be it advertising in Delhi, Advertising in Mumbai or Advertising in Bangalore, almost every brand advertiser adopts the AIDA theory and implements the same to launch a successful campaign through OOH or other media.

Can OOH media successfully work for your brand?

noreply@blogger.com (TDI International India Limited) — Mon, 14 Mar 2011 10:49:00 +0000

Mindsets of customers vary from one another. There are some customers who simply buy your brand because they need it. There are some customers who buy your brand because it seems better than others. As an advertiser you have to make justifications that your brand is the best of all, if at all you have to target the latter set of target groups for your promotion campaign. In all these, what is worth evaluating is the particular media vehicle through which you are making your brand message accessible to your target customers. Outdoor Advertising media is one of the top modes of brand promotion. Pitching through OOH Advertising media has become one of the latest norms of brand marketing. A wide range of brand owners are heavily investing in OOH domain. One small concern amidst all these hustle-bustles of brand marketing is whether OOH media is fit to successfully roll out your promotion campaign? Will this media provide the targeted impact on your customers? The following paragraphs will enlighten you.

By advertising your brand through OOH media, it becomes accessible to customers for maximum period of time. This is one of the striking benefits why you should advertise through OOH domain. Especially considering the hectic lifestyle of modern customers who do not have time to switch on their television sets to go through various brand commercials, out of home advertising is the exclusive mode of brand promotion (to attract the attention of the mentioned category of customers). An Outdoor Advertising presents a fixed message but in a flexible manner. Those who missed the brand message at a particular location can re-visit the same location later and go through the brand message. The appealing graphic, the big, bold and bright fonts used in OOH Ad displays are also some reasons why customers find an OOH ad irresistible. Any OOH ad indeed provides rich impact on customers. Hence, OOH media successfully works for your brand promotion campaign.

Tags: Advertising India, Outdoor Advertising, Delhi Advertising, Advertising in Bangalore, Advertising in Cochin

Does brand advertising observe any rule or regulation?

noreply@blogger.com (TDI International India Limited) — Mon, 28 Feb 2011 10:55:00 +0000

The main purpose of any advertising campaign is to provide a sizzling impact on customers which is possible only through the usage of a unique creative theme, idea, approach, tool or technique. Through this blog, let us find out whether brand advertising observes any specific rule or regulation. Be it OOH advertising or any type of advertising, Is any rule or regulation applicable in brand advertising? Find out the answer in the following paragraphs.

The only rule in OOH brand advertising is that ‘there is no defined rule’. Advertisers can adopt any available means, measure, technique or tool which may prove beneficial for the promotion activity of the brand. The only concern is to observe few ethics so that any unwanted issue about the brand is best avoided. Besides, following the below criterions will also be an added benefit for advertisers.
Represent your brand and talk to your customers in a compassionate manner. Brands are lifeless but brand advertisers are not. It’s the advertiser who talks about the brand to the customers. Ensure that there is a human feel in the brand communication. Masculine communication should be avoided at any cost. Masculine brand communications are applicable only for specific brands which target male customers. Such brand communications are applicable only for those brands which provide an ego appeal. In Outdoor Advertising, it is important to provide a unique appeal to the visual imagination to customers for which advertisers should design the brand message accordingly.

Secondly, it is acceptable to load some mischievous themes or ideas in the brand message. But it doesn’t mean the standard metre of the brand should be down just to provide the message. Brand advertising at present is quite advanced. Advertisers use impersonal ways to promote their brands amongst their customers. So, don’t spare yourself from advertising your brand in a cool mode. As long as the ethical rules are maintained, it’s always a green signal for the advertisers to explore any idea, theme or measure. Even if you are launching your ad campaign through outdoor media, the same criterions are equally applicable. Go explore your ideas and indulge in successful advertising of your brand.

Is it True that Premium OOH Media Delivers Higher ROI for Brands?

noreply@blogger.com (TDI International India Limited) — Tue, 15 Feb 2011 05:26:00 +0000

Outdoor Advertising or OOH media are known as premium advertising means for a wide range of brand owners. It is proven that OOH media provides rich impact on customers; deliver the brand message through an imperial mode, interact with customers through the best creatives etc. However, it is a concern, if OOH media delivers higher ROI for brands that are advertised through this channel. Let us find out if premium OOH media delivers higher ROI for brands or not in the following paragraphs.

In any advertising practice, what is observed is half the brand message conveyed. For this, outdoor advertising media is a premium mode of brand promotion widely used by brand owners. Billboard ads, jukeboxes, transit media all these provide rich impact on customers who move from one place to another. Providing the brand message through these premium modes provide rich impact on customers, thereby influencing their buying behaviours. One of the objectives of an ad campaign is to influence the buying behaviour of customers. Hence, an OOH media indirectly delivers higher ROI for brands that are advertised through this channel.

OOH Ads are synonymous to those colourful billboards, interactive digital signages, kiosks, posters on lamp posts etc. Outdoor advertising media creates an engaging aura for any class of target group ranging from average to top-notch class customers. The best part about outdoor advertising is that people cannot switch them off or throw them out. Whether they like it or not, audiences are exposed to OOH Ads. In this regard, such ads are considered as targeted in nature since they capture audience. Outdoor ads can be a good source of directing audiences to showrooms. With a colourful visual display, grasping attention of the audience is not a big deal. An attention grasping brand message draws customers’ attention, persuade them to buy and hence deliver higher ROI for the brand.

For more Information visit: TDI International India

Outdoor Advertising – A Chosen Mode of Brand Promotion!

noreply@blogger.com (TDI International India Limited) — Wed, 09 Feb 2011 10:13:00 +0000

Outdoor Advertising is any form or practice of brand promotion which adopts an outdoor media to convey the brand message to customers. Like other modes of advertising, OOH Advertising campaigns are launched by brand advertisers to enhance their brand businesses. Outdoor Ad campaigns work best for brands or tangible product. For service ads, OOH media is not an effective channel of promotion (as per market surveys). Why OOH Advertising is a chosen mode of brand promotion? Find the reasons in the following paragraphs.

OOH Media Provides Exclusive Brand Message.

It is a proven fact that OOH media provide exclusive brand message to target customers in a bold, bright and vivid manner. There are various tools of outdoor advertising each of them providing a rich impact on target customers who are on the go. Appealing to the attention of customers who move from one place to another is a tricky strategy. However, through the implementation of rich media, OOH Ad campaigns provide effective reach and impact on potential customers.

Rich Media Means Rich Interaction.

When the media is rich, customer interaction is obviously rich. Out of home advertising means are also technologically advanced as compared to other modes of brand promotion. Most of the conventional tools of Outdoor Advertising have been revamped and renovated. The avenues of OOH Advertising are also immensely increasing day by day. Two latest avenues of outdoor advertising include mall ads and airport ads.

Modern OOH Ads have a Distinct Signature of its own.

Most of the OOH Ads have its own distinct signatures. Tailor-made brand communication and bespoken visual all the way attract customers’ attention easily and in an influencing manner. Thanks again to technology which garners every single OOH campaign. The never-ending technological innovations will further enhance the overall Outdoor Advertising practices of various brands that already exist in the market and also for those that are going to emerge soon.

For more Information about Advertising visit: TDI International India

How Mall Advertising Amuse Customers’ Attention?

noreply@blogger.com (TDI International India Limited) — Thu, 03 Feb 2011 09:58:00 +0000

Mall Advertising India is currently one of the emerging trends of Outdoor Advertising in the country. Mall Advertising includes any brand promotion practice through an OOH media in and around the shopping malls. The rising tide of mall culture in India entails along the need for more mall advertising practices. Mall ads tickle customers’ attention easily and quickly. In the following paragraphs, let us have a look at how mall ads easily amuse customers’ attention.

Implementation of elite tools of advertising

Mall ads are deployed through elite tools of Outdoor Advertising. These tools provide interactive brand message to customers and captivate their attention at a quick glance. For example, be it a backlit translit or a product display, DLF Mall ads create rich impact to customers within a short span of time.

Easy visibility of the brand message

Right from the entry to the exit door, also covering all the floors of the mall, mall ads provide easy visibility of the brand message to onlookers. When the brand message is easily visible, there are high chances of getting hold of customers’ attention. Customers who visit the shopping mall are people with spending capacity, hence easy visibility of the brand message may motivate them to buy that product if only the brand message is enticing and persuasive.

Assist customers to locate product showrooms

A shopping mall is a place with various stores, brand showrooms or stores. Sometimes it is confusing for customers to locate a particular showroom of a particular brand. Malls advertising are blessing in disguise for customers to locate the showroom for a specific brand of their choice. Providing easy direction to customers through attractive media, mall ads enhance the overall shopping experience of customers who visit the malls to shop, dine or to unwind a good time with friends or with near and dear ones.

Current Trends of Outdoor Advertising in India

noreply@blogger.com (TDI International India Limited) — Mon, 31 Jan 2011 06:03:00 +0000

A comparative study about outdoor advertising trends in India at present would be something exciting for marketers and advertisers. Through this blog, some chosen trends of OOH Advertising in India are briefly discussed. Take a look.

Of late, maximum numbers of brands adopt OOH tools of promotion in India. Be it a local brand, national brand or an international brand, outdoor media is one of the widely adopted tools of promotion for most of the brands. The reason is simple. With vast arrays of technologically rich OOH media options, advertisers find it a lucrative measure to attract their customers through this proven means of brand advertising.

The second reason why maximum numbers of advertisers adopt Outdoor Advertising techniques is the never-ending launch of new brands and the need for more advertising solutions for these emerging brands. Launching a promotion campaign of a brand through multiple media provides richer impact on target groups. For this particular reason, Outdoor Advertising techniques are widely used by advertisers to promote their brands. Besides, OOH Ads provide a larger than life impact on onlookers which persuade their attention for a longer period of time.

In Outdoor Advertising campaign, the language of brand communication, graphical design and colour schemes are blended in such a way so as to provide an attention grasping look to the passing by audiences and provide them an enriched image of the brand. Defined tools of OOH advertising such as billboards, kiosks, digital signage, backlit translits etc provide the targeted impact on customers. All in all, in modern out of home advertising, the tools, techniques and methods of outdoor ads have not only been improved but also given a new touch of technology. The never ending technological innovations almost every day further ensure that Outdoor Advertising trends will be more popular in the coming years.

For more Information about Advertising visit: TDI International India

Behold the Right Outdoor Advertising Techniques

noreply@blogger.com (TDI International India Limited) — Thu, 20 Jan 2011 07:13:00 +0000

Got an advertising idea for your brand? Decided to launch the ad campaign through OOH media? If yes, it is time for you to consider the right Outdoor Advertising technique(s) to launch your campaign. Through this blog, three proven methods of Outdoor advertising are shared. Take a look.

Never restraint from adopting any ‘in-demand’ technique of advertising

Yes it’s true. Be it a technique or tool of brand promotion, what is in-demand is worth adopting. Change is the way of life; change is even the way of advertising. If there arises any need to change or mould your advertising media, technique or tactic, don’t hesitate to choose the latest available tool or technique to launch your ad campaign.

Embrace new techniques which are relevant to your promotion requirement (s)

It is not mandatory for any advertiser to stick to the same old technique of Outdoor Advertising. If there is any new technique, tactic or technology which will garner the promotional requirement of the brand, it is worth adopting the same. Evolution is the word. As an advertiser, you need to evolve your promotional techniques from conventional to contemporary ways. Brand promotion is no doubt challenging especially in one such market where competition is cut-throat. However, through the right usage of a defined technique, tactic or technology, your brand will easily gain fame amongst its target groups.

Try ‘remix’ technique of brand advertising once in a while

In brand advertising ‘remix’ technique denotes an embedded method of promoting the brand by adopting both conventional and contemporary methods of advertising. Time-tested and proven techniques of conventional advertising are worth highlighting in contemporary brand advertising campaigns. Though creativity is a concern to launch one such ad campaign, there are possibilities of providing a rich influence on customers through such an exceptional technique of advertising. Give a try.

Defined Strategies for Launching an OOH Advertising Campaign

noreply@blogger.com (TDI International India Limited) — Mon, 17 Jan 2011 09:17:00 +0000

In this blog some defined strategies for launching an OOH ad campaign are provided. Take a look.

Choose only the rich media

The medium of advertising plays a significant role in any promotion campaign of a brand. Hence, it is important to choose the right advertising media for the brand. While choosing the advertising medium, the advertiser should study how it will provide the targeted impact on the target group. Especially for OOH Advertising campaigns, it is important to choose only the rich media in order to provide a rich impact on customers (to whom the campaign is targeted).

Reach out to the right target audience.

Be it an outdoor advertising campaign or a home based ad campaign, what is important is to reach out to the right target audience through the promotion crusade. Various market surveys are particularly conducted to define and reach out to the right target audience for the promotion activity of the brand.

Follow the right tactics and techniques.

In any advertising activity, it is worthwhile to follow the right tactics and techniques in order to provide a rich impact on the target groups. A rich impact on the target groups means half-success of the brand promotion campaign. In order to provide a rich impact on target customers, it is a must to adopt the right tactics and techniques of advertising.

Tell the brand tale in a short and crisp manner.

When it comes to OOH advertising, it is important to tell the brand tale in a short and crisp manner. Brand ads with long ad messages usually repel the attention of audiences instead of attracting them. Hence, advertisers should make sure that they are communicating to their target audiences through a short, crisp and easy to digest ad message. The best brand commercials are based upon interestingly humorous themes and also deliver the brand message in a short, crisp and interesting manner.

Why Brands are Increasingly Pitching in the OOH Domain?

noreply@blogger.com (TDI International India Limited) — Tue, 04 Jan 2011 06:34:00 +0000

OOH (out of home) Advertising is becoming one of the popular mediums of promotion for most of the brands in the market. 2010 was one such year during which various brands (of all range) pitched their campaigns in the OOH domain. OOH India 2011 is further going to increase brand promotion opportunities through OOH media. In today’s blog, let us get an insight about why brands are increasingly pitching for quality over numbers in the OOH domain.

Brands showing great affinity with OOH domain -More and more brands are showing greater affinity with OOH domain in contemporary marketing. Outdoor Advertising tools are elite, exclusive and inexpensive for brand owners to adopt, implement and deploy promotion campaigns. It accounts as one reason why brands of all range are increasingly pitching in the OOH domain.

While brands grow old, new age OOH tools are introduced- For brands that are already established in the market, the newly introduced tools of OOH Advertising are quite beneficial to launch exclusive promotion campaigns. These new age OOH tools are technologically rich and provide quick and immediate impact on customers. Drawing the attention of various brand owners, OOH media is the right media for brand advertising in today’s marketing world.

OOH media provides target coverage and speedy reach- One of the noticed facts is that OOH media provides consistent brand reinforcement and sustained awareness amongst customers. Be it any advertising medium, size always matter in generating impact and comparatively OOH media is the cost effective medium to invest for brand owners and advertisers. OOH industry is indeed booming. The evolution of various new tools in OOH domain is a feather in the cap for OOH industry that provides brand owners exclusive opportunities to promote their products amongst target groups. Way to go for OOH industry.

Adopt the Right OOH Advertising Technique for the Right OOH Campaign!

noreply@blogger.com (TDI International India Limited) — Mon, 20 Dec 2010 08:25:00 +0000

Be it OOH advertising or home based advertising campaign, it is important to adopt the right promotion technique which syncs with the purpose of promotion of the brand. In this blog, the significances of adopting the right OOH advertising technique for the right out of home promotion campaign are briefly discussed. Take a look.

A Right Advertising Technique Assists Easier Delivery of the Correct Brand Message:

What is important in any advertising campaign (be it outdoor advertising or any mode of advertising) is quick and easy delivery of the brand message to the target group. The right brand message delivered through a wrong or not so sound technique may not able to provide the desired impact on the customers (to whom the promotion campaign is targeted at). Easy and quick delivery of the brand message means chances of getting noticed which further implies chances of sales of the brand (if the customers are persuaded by the brand message). All in all, the right advertising technique is one of the keys to provide quick and effective impact on customers.

Garners the Promotional Requirement of the Campaign:

It is so far a well-established fact that the right OOH technique garners the promotional requirement of the promotion campaign of the brand. For an OOH Advertiser, it is a must to study, learn or upgrade his advertising techniques through outdoor media. OOH advertising has to tickle the imagination of the customers for which the message has been provided in a lucrative manner through an effective media by utilising the most relevant technique.

Every strategy or technique is equally important to launch a promotion campaign of a brand. If you got to advertise your brand, advertise it with a difference by adopting a different technique or strategy. Explore your ideas, survey or research but make sure you are generating your brand message by adopting the right technique of advertising.

TDI International Bags Seven OOH Accounts

noreply@blogger.com (TDI International India Limited) — Thu, 09 Dec 2010 09:39:00 +0000

By Poojya Trivedi, afaqs!, New Delhi, November 30, 2010

The Accounts will Contribute About 28 per cent Towards the Company's Overall Revenue.

Specialised outdoor agency TDI International has bagged seven accounts in the past one month. The agency will now handle out of home duties for the clients such as cosmetic company Avon, German car maker Audi, consumer electronics brand Weston, IT products company Siemens, Fortune Hotels from the Welcome Group, management institute IIPM and specialty ice-cream chain Baskin-Robbins.

The company has bagged the pan-India accounts for one year. The agency bagged these accounts following a multi-agency pitch.

Hiyav Bajaj, director, TDI International, says, "We expect these accounts to contribute about 28 per cent towards the overall revenue of the company."

He adds that more innovation, customisation and efficient operation, even in the remotest parts of the country, along with most competitive pricing helped the company clinch the accounts.

Recently, the company carried out a campaign across 40 cities for Weston, for which OOH is the only medium to reach out to the Tier II cities. Similarly, the agency will design the campaign for Audi at luxury malls, airports and similar locations which attract the target audience for company.

The agency also rolled out the first ever out of home (OOH) campaign for Baskin-Robbins in three states to promote its chocolate flavour.

The Delhi based outdoor major, TDI, also has rights for airport advertising such as Goa, Kolkata and Chennai, along with ad rights for several metro stations in Delhi.

Source: http://www.afaqs.com/news/story.html?sid=28938_TDI+International+bags+seven+OOH+accounts

A busy 2010 for TDI Media Services

noreply@blogger.com (TDI International India Limited) — Thu, 02 Dec 2010 05:18:00 +0000

By Aarti Chhabra, Allaboutoutdoor.com, Nov 29, 2010, New Delhi

TDI Media Services, kept busy this year with quite a few campaigns under its belt across the sectors- FMCG, Automobiles, Consumer Durables, IT, Cosmetics, Hospitality etc.

Sharing the secret to keep afloat Hiyav Bajaj, Director, TDI International India, said, “All these campaigns are distinctively different in terms of their creative’s, locations, logistics, target audience and other elements. The key to success in the ‘out of home business’ is use of media ambient and the campaign durations. Each and every campaign was planned out meticulously, with a great deal of accuracy and out-of-the box thinking.”

Adding to this, Sanjay Dayal, AVP, TDI Media services, said, “Last quarter we have added 12 brands viz: Audi, Canara Bank, Numeric Brief, Baskin Robbins etc. There are many more in the offing. We are extremely honored to our clients, who have entrusted their faith in us and we are committed to deliver our best to achieve desire campaign objective.”

TDI has covered the length and breadth of the country, covering every possible city in the country. The activity ranged from covering cities in north east for a client like Sharp to covering more than 150 cities for Hyundai.

The Diwali campaign for Videocon & Sansui LED’s executed across Delhi, provides a good example here. The media mix of billboards, designer bus shelters, utilities and mall facades were used to create a perfect blend of conventional and non conventional OOH media that ensured high visibility at important junctions.

The Weston TV and Appliances campaign has also been executed keeping-up to the objectives. Here the campaign was displayed in a larger than life in more than 60 locations in North India ranging from developed towns like Lucknow, Kanpur to small and remote areas like Garh and Siyana. The Billboards were strategically placed for multiple exposures and was less than likely to escape the attention of the TG.

The agency also created an unforgettable fashion night out in DLF Mall for their client Vogue India.

Also, TDI worked for Siemens via Airport Advertising options at the Pune airport – again the place where they could get maximum mileage, Pune, being hub of manufacturing.

Audi Cars have continued with their branding with TDI at the DLF Emporio which perfectly suited their target audience and helped them in generating leads.

Besides this TDI media services executed campaigns for Canara bank and Havells in Kolkatta. High level campaign was recently done for Baskin Robins in Mumbai and Adobe in Bangalore.

Fortune Hotels has been one of the most recent campaigns executed by the agency in Gurgaon on the Metro properties for their upcoming hotel at Sohna Road.

For the record, TDI Media Services is one of the largest networked Out-of-Home Agency in the country with 20 offices nationwide. The agency in its continual quest for provision of 360 degree OOH solutions to its clients, has taken rapid strides in the last couple of years in the increasingly relevant spheres of Retail and Activation.

Source: http://allaboutoutdoor.com/news/News_Details.aspx?Id=1107

Outdoor Advertising in Mumbai - 'The Dream City' of India

noreply@blogger.com (TDI International India Limited) — Thu, 25 Nov 2010 09:43:00 +0000

Advertising is one of the sectors which contribute one of the major shares in the economical revenue of the country. Also considered as one of the promising sectors of employment, advertising sector opens pool of opportunities for various individuals. In India, advertising is closely intertwined with our lives. Considered as a source of information as well as entertaining, Indian Advertising is a booming industry. Indian Advertising has also its own place in the world. Especially in the metropolitan cities, advertising practices are widely carried on by advertisers. Brand owners spend heavily on ad campaigns to promote their brands amongst the target groups. As an ongoing process, brand advertising never stops, never sleeps. In this blog, let us have a brief idea about the trends of outdoor brand promotion in the vibrant Indian city- Mumbai.

Mumbai is the commercial as well as business hub in the country. Also known as the ‘dream city’, Mumbai has its own quintessence as compared to other Indian cities. Mumbai Advertising or advertising practices in Mumbai have been carried on for decades. Mumbai outdoor advertising practices are also widely carried on by various outdoor advertisers in the city.

Mumbai Airport Advertising is also successfully practiced by various OOH agencies in the city. Outdoor advertising practices are in vogue in almost every single street of the city. Enhancing the look of the vibrant city, OOH Advertising practices are very much in trend in the city as a whole. From the hues of the city to the invigorating lifestyles of Mumbaikars, everything about Mumbai is just stupendous.

The numerous numbers of brands launched in the market also entail various advertising opportunities in Mumbai city. After all, when advertising opportunities are readily available, can Mumbai be far behind? It is well said that ‘Mumbai city never sleeps’, so are the advertising opportunities in this vibrant and bustling Indian city.

For more Information about Mumbai Advertising visit: TDI International India Ltd

Outdoor advertising campaign- A win-win situation for brand owners!

noreply@blogger.com (TDI International India Limited) — Mon, 15 Nov 2010 05:41:00 +0000

Any Outdoor Advertising campaign is more or less a win-win situation for brand owners but how? We will have a look into how advertising your brand through outdoor medium is helpful and worthy thereby providing multi-benefits for your brand.

To begin with, let us first of all emphasise the viewpoint from the perspective of the allotted budget. It is by far a proven fact that an outdoor advertising campaign is a onetime investment. You don’t need to invest again and again for an outdoor advertising campaign. Outdoor ads last for a longer time span which extends from weeks to even a year. There is hardly any outdoor ad campaign which lasts only for few days. The bottom-line so far is that outdoor advertising is a wiser practice of brand promotion which is budget friendly for brand owners or advertisers.

Secondly, outdoor advertising saves your time and energy. As mentioned above, outdoor brand advertising is a onetime investment. Likewise, outdoor advertising provides economy for both your time and effort. Until and unless, there is some requirement of change in the ad, you can be at ease until you think of another plan to launch another promotion campaign of your brand.

Every brand needs to be advertised and it is the sole wish of an advertiser or brand owner to choose the suitable medium of promoting his brand. For those advertisers and brand owners who chose outdoor medium to promote their brands, a wide range of outdoor advertising tools and techniques are available with which they can effectively launch an outdoor ad campaign for their brands. Providing a win-win situation for brand owners, advertising your brand through outdoor media is a smart move in your business. If you own a brand and if you want to promote the same, try an outdoor ad campaign and find out for yourself how it in fact provides a win-win situation for your brand or business. Happy outdoor advertising!

For more information about Advertising visit: www.tdiindia.com

How Airport Advertising Offer Exclusive Brand Experience to Customers?

noreply@blogger.com (TDI International India Limited) — Thu, 21 Oct 2010 06:58:00 +0000

Airport Advertising adopts the same tools and techniques of outdoor ads as deployed at the shopping malls, metro stations etc. However, these same tools and techniques are used in a more enriched manner at the airports. Airport ads are considered premium and also popular for providing exclusive brand experience to customers. Have a look at some unique features of airport ads to understand how they offer exclusive brand experience to customers-

Unique features of airport ads

Airports ads are usually deployed through premium tools of advertising (usually DOOH tools). Attracting the passing-attention of customers with its flashy and glitzy look, airport ads are considered irresistible and unavoidable. These ads also provide focussed and compelling viewership to its audiences. There is no escape route for customers at the airports hence; these ads provide compelling viewership to onlookers.

Airports are considered as places from where rich people (with buying capacity) and decision makers travel up and down for business and personal purposes. Launching an ad campaign at the airport and targeting these rich people for the brand promotion activity has high chance of creating a rich impact upon the customers. Airports are usually considered as the best amongst the transport media, so, outdoor advertisers can practice brand advertising at airports for creating a louder buzz about their brands. One more striking feature about airport ads is that such ads offer pleasing ambience. Deployed through rich tools of outdoor advertising, airport ads displays are best viewed by target audiences.

Most of the tools used for airport advertising are digitalized. Interactive and vibrant in nature, these digital tools enhance the look and feel of airport ads. With latest technological innovations (almost every day), the future of airport advertising looks more lucrative and the day doesn’t seem far when every outdoor advertiser switches to airport advertising as one of the effective avenues of brand promotion.

For more information about visit: www.tdiindia.com

Official Google Blog: Display advertising: “WATCH THIS SPACE”

noreply@blogger.com (TDI International India Limited) — Wed, 13 Oct 2010 09:28:00 +0000

Outdoor Advertising, Airport Advertising, DLF Mall Advertising

Official Google Blog: Display advertising: “WATCH THIS SPACE”