<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:media="http://search.yahoo.com/mrss/" version="2.0">
<channel>
<title>Adweek Feed</title>
<link>https://www.adweek.com</link>
<description>Breaking News in Advertising, Media and Technology</description>
<copyright>Copyright 2026</copyright>
<lastBuildDate>Fri, 09 Oct 2026 20:59:12 +0000</lastBuildDate>
<atom:link href="https://www.adweek.com/feed/" rel="self" type="application/rss+xml"/>
<image>
    <url>https://static-www.adweek.com/wp-content/uploads/2025/03/cropped-image-6.png?w=32</url>
    <title>Adweek Feed</title>
    <link>https://www.adweek.com</link>
    <width>32</width>
    <height>32</height>
</image>
<item>
    <title><![CDATA[Ticker: Former WH Press Secretary Karoline Leavitt Joins Fox News]]></title>
    <description><![CDATA[Leavitt starts her new role in November.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/ticker-former-wh-press-secretary-karoline-leavitt-joins-fox-news/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1964297</guid>
    <category><![CDATA[ABC]]></category>
    <category><![CDATA[BBC]]></category>
    <category><![CDATA[CBS]]></category>
    <category><![CDATA[CNBC]]></category>
    <category><![CDATA[CNN]]></category>
    <category><![CDATA[Fox Nation]]></category>
    <category><![CDATA[Fox News]]></category>
    <category><![CDATA[MS NOW]]></category>
    <category><![CDATA[Networks]]></category>
    <category><![CDATA[Newsmax]]></category>
    <category><![CDATA[PBS]]></category>
    <category><![CDATA[Politics]]></category>
    <category><![CDATA[Revolving Door]]></category>
    <pubDate>Fri, 09 Oct 2026 16:56:44 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Health Marketing Is Moving From Information to Navigation]]></title>
    <description><![CDATA[This post was created in partnership with Publicis Health Key takeaways A health journey can now begin long before a formal moment of care, sparked by a smartwatch vibration, a [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/health-marketing-is-moving-from-information-to-navigation/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1964140</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[ADWEEK House]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Health and Wellness]]></category>
    <pubDate>Fri, 09 Oct 2026 16:49:07 +0000</pubDate>
</item>
<item>
    <title><![CDATA[How MLB Made an Urgent Pitch to Fans for the 2026 Playoffs]]></title>
    <description><![CDATA[The MLB playoffs are seeing a ratings boost, and some of the credit likely goes to the league's 'No Time Like October' campaign.]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/how-mlb-made-an-urgent-pitch-to-fans-for-the-2026-playoffs/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1964005</guid>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <pubDate>Fri, 09 Oct 2026 16:49:01 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Brands Can Expect a Longer Holiday Shopping Season and Thriftier Consumers]]></title>
    <description><![CDATA[This post was created in partnership with Ibotta Elevated grocery prices and anticipated holiday financial stress are already making shoppers more selective &nbsp; about which brands earn a spot in [&hellip;]]]></description>
    <dc:creator><![CDATA[Reid Lewis]]></dc:creator>
    <link>https://www.adweek.com/commerce/brands-can-expect-a-longer-holiday-shopping-season-and-thriftier-consumers/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1963648</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[ADWEEK House]]></category>
    <category><![CDATA[Alcohol Industry News]]></category>
    <category><![CDATA[Customer Retention]]></category>
    <category><![CDATA[Holidays]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Fri, 09 Oct 2026 16:40:55 +0000</pubDate>
</item>
<item>
    <title><![CDATA[People Are Getting Together—Will Brands Meet Up With Them?]]></title>
    <description><![CDATA[This post was created in partnership with Atmosphere TV Consumers are forgoing solitary time for social experiences, spending time in public spaces like bars, gyms, and restaurants. This shift presents [&hellip;]]]></description>
    <dc:creator><![CDATA[Reid Lewis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/people-are-getting-togetherwill-brands-meet-up-with-them/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1963645</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[ADWEEK House]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Connected TV News]]></category>
    <category><![CDATA[Customer Experience]]></category>
    <category><![CDATA[Out of Home Advertising News]]></category>
    <pubDate>Fri, 09 Oct 2026 16:40:12 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Building the Right Team Is More Important Than Ever for Marketers]]></title>
    <description><![CDATA[This post was created in partnership with Weber Shandwick As AI streamlines workflows and marketing budgets tighten, human collaboration and partnership remain as important as ever to create strong creative. [&hellip;]]]></description>
    <dc:creator><![CDATA[Reid Lewis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/building-the-right-team-is-more-important-than-ever-for-marketers/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1963950</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[ADWEEK House]]></category>
    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[C-Suite]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <category><![CDATA[Marketing Vanguard]]></category>
    <pubDate>Fri, 09 Oct 2026 16:37:56 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Award-Winning Agencies Talk TikTok]]></title>
    <description><![CDATA[This post was created in partnership with TikTok for Business Media buying should be more than placing ads—it should help brands connect with audiences, navigate a changing media landscape, and [&hellip;]]]></description>
    <dc:creator><![CDATA[Reid Lewis]]></dc:creator>
    <link>https://www.adweek.com/agencies/award-winning-agencies-talk-tiktok/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1963615</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[ADWEEK House]]></category>
    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Independent Agencies]]></category>
    <category><![CDATA[Media Agencies]]></category>
    <category><![CDATA[Media News]]></category>
    <pubDate>Fri, 09 Oct 2026 16:37:50 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Walmart Tests Placing Marketplace Inventory In Stores For Pickup and Delivery]]></title>
    <description><![CDATA[Items from third-party sellers could soon arrive alongside shoppers' grocery orders.]]></description>
    <dc:creator><![CDATA[Mitchell Parton]]></dc:creator>
    <link>https://www.adweek.com/commerce/walmart-tests-placing-marketplace-inventory-in-stores-for-pickup-and-delivery/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1964156</guid>
    <category><![CDATA[Ecommerce News]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Fri, 09 Oct 2026 15:24:09 +0000</pubDate>
</item>
<item>
    <title><![CDATA[CNN&#8217;s Top Anchors to Host Sunday Night Specials Ahead of Midterms]]></title>
    <description><![CDATA[Abby Phillip kicks off the rotation schedule for the two-hour specials.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/cnns-top-anchors-to-host-sunday-night-specials-ahead-of-midterms/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1964193</guid>
    <category><![CDATA[CNN]]></category>
    <category><![CDATA[People]]></category>
    <category><![CDATA[Politics]]></category>
    <pubDate>Fri, 09 Oct 2026 14:25:22 +0000</pubDate>
</item>
<item>
    <title><![CDATA[OpenAI Wants ChatGPT Ads to Become a Permanent Line Item in Agency Media Plans]]></title>
    <description><![CDATA[An Agency Partner listing shows OpenAI building the holding-company sales layer that Meta and Google use to lock in recurring spend.]]></description>
    <dc:creator><![CDATA[Trishla Ostwal]]></dc:creator>
    <link>https://www.adweek.com/media/openai-wants-chatgpt-ads-to-become-a-permanent-line-item-in-agency-media-plans/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1964223</guid>
    <category><![CDATA[Advertising News]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Exclusive - Internal]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Fri, 09 Oct 2026 14:24:04 +0000</pubDate>
</item>
</channel>
</rss>