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    <title><![CDATA[Paramount Execs Reveal Why They Believe They&#8217;ll Win WBD Merger Trial]]></title>
    <description><![CDATA[Leadership for Paramount Skydance addressed the company's merger with Warner Bros. Discovery amid its upcoming antitrust trial.]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/paramount-execs-reveal-why-they-believe-theyll-win-wbd-merger-trial/</link>
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    <category><![CDATA[Dealroom]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Tue, 04 Aug 2026 17:53:16 +0000</pubDate>
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    <title><![CDATA[Teads Sues Google, Claiming Some Disputed Ad Practices Were Never Really Retired]]></title>
    <description><![CDATA[Teads is the fifth major SSP to sue Google in the last year over claims that its anti-competitive ads practices hampered competition. ]]></description>
    <dc:creator><![CDATA[Kendra Barnett]]></dc:creator>
    <link>https://www.adweek.com/media/teads-sues-google-claiming-some-disputed-ad-practices-were-never-really-retired/</link>
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    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Platforms]]></category>
    <category><![CDATA[Programmatic]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Tue, 04 Aug 2026 16:20:55 +0000</pubDate>
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    <title><![CDATA[‘Whose Idea Was This Anyway?’]]></title>
    <description><![CDATA[In over 30 years in consulting and senior marketing roles, I've sat through more planning off-sites than I care to remember, and while they rarely produce identical plans, they often produce remarkably similar topics.]]></description>
    <dc:creator><![CDATA[Ryan Joe]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/whose-idea-was-this-anyway/</link>
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    <category><![CDATA[Branding]]></category>
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    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Voice]]></category>
    <pubDate>Tue, 04 Aug 2026 16:06:20 +0000</pubDate>
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    <title><![CDATA[Heads-Up and Hands-Free: Snap&#8217;s Play Beyond the Smartphone]]></title>
    <description><![CDATA[Chief business officer Ajit Mohan on the convergence of AR and conversational AI.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/heads-up-and-hands-free-snaps-play-beyond-the-smartphone/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1954388</guid>
    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[Augmented Reality Advertising News]]></category>
    <category><![CDATA[Social Media]]></category>
    <category><![CDATA[Software/Technology]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Tue, 04 Aug 2026 14:49:38 +0000</pubDate>
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    <title><![CDATA[Cann&#8217;s Jake Bullock on Reimagining Social Drinking with THC]]></title>
    <description><![CDATA[Building a THC beverage brand for mainstream audiences.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/canns-jake-bullock-on-reimagining-social-drinking-with-thc/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1954404</guid>
    <category><![CDATA[Adspeak]]></category>
    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[Alcohol Industry News]]></category>
    <category><![CDATA[Cannabis]]></category>
    <category><![CDATA[CPG News]]></category>
    <category><![CDATA[Food Industry News]]></category>
    <pubDate>Tue, 04 Aug 2026 14:47:21 +0000</pubDate>
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<item>
    <title><![CDATA[ADWEEK and Empower Team Up To Launch ‘Agents of Change’ Award]]></title>
    <description><![CDATA[ADWEEK has launched a new award: Agents of Change, presented by Empower, celebrating the people reshaping marketing, media, advertising, and tech through meaningful action.&nbsp;&nbsp; In partnership with Empower, the industry [&hellip;]]]></description>
    <dc:creator><![CDATA[ADWEEK Staff]]></dc:creator>
    <link>https://www.adweek.com/agencies/adweek-and-empower-team-up-to-launch-agents-of-change-award/</link>
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    <pubDate>Tue, 04 Aug 2026 14:26:00 +0000</pubDate>
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    <title><![CDATA[Walmart Closes Vibe.co Acquisition, Signaling a Big Push Into Ad-Supported Streaming to Compete With Amazon]]></title>
    <description><![CDATA[The retailer reportedly paid $1.4 billion for the startup.]]></description>
    <dc:creator><![CDATA[Lauren Johnson]]></dc:creator>
    <link>https://www.adweek.com/commerce/walmart-acquire-vibe-co-ad-supported-streaming-compete-amazon/</link>
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    <category><![CDATA[Connected TV News]]></category>
    <category><![CDATA[Ecommerce News]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail Media Networks]]></category>
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    <pubDate>Tue, 04 Aug 2026 13:29:29 +0000</pubDate>
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    <title><![CDATA[Marketing Vanguard at Cannes: AI Is Moving From Fear to Confidence ft. Lara Balazs of Adobe]]></title>
    <description><![CDATA[How AI can augment human insight, empathy and brand visibility.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/marketing-vanguard-at-cannes-ai-is-moving-from-fear-to-confidence-ft-lara-balazs-of-adobe/</link>
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    <category><![CDATA[C-Suite]]></category>
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    <category><![CDATA[Software/Technology]]></category>
    <pubDate>Tue, 04 Aug 2026 12:53:15 +0000</pubDate>
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    <title><![CDATA[First Round&#8217;s Nick Tran on Why Brands Should Build Culture, Not Chase It]]></title>
    <description><![CDATA[To navigate change, try adopting an abundance mindset.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/first-rounds-nick-tran-on-why-brands-should-build-culture-not-chase-it/</link>
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    <category><![CDATA[Advertising/Marketing]]></category>
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    <category><![CDATA[Alcohol Industry News]]></category>
    <category><![CDATA[C-Suite]]></category>
    <category><![CDATA[Marketing and Sales]]></category>
    <pubDate>Tue, 04 Aug 2026 12:26:05 +0000</pubDate>
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<item>
    <title><![CDATA[ADWEEK Brand Advantage: Nostalgia Marketing Needs a Gen Alpha Strategy]]></title>
    <description><![CDATA[Misty-eyed Gen Zers are set to be the wealthiest and highest-spending generation in history]]></description>
    <dc:creator><![CDATA[Lucinda Southern]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/adweek-brand-advantage-nostalgia-marketing-needs-a-gen-alpha-strategy/</link>
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    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[ADWEEK Advantage]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Tue, 04 Aug 2026 06:00:00 +0000</pubDate>
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