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<title>Adweek Feed</title>
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    <title><![CDATA[As the AI Battle Rages, Yusuf Mehdi Becomes the Latest Microsoft Veteran to Walk]]></title>
    <description><![CDATA[After 35 years with the company, the chief consumer marketing officer will leave next year.]]></description>
    <dc:creator><![CDATA[Robert Klara]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/ai-battle-microsoft-yusuf-mehdi/</link>
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    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[C-Suite]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <pubDate>Fri, 22 May 2026 22:47:42 +0000</pubDate>
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    <title><![CDATA[Stephen Colbert’s Late Show Finale Is His Biggest Weeknight Episode Ever]]></title>
    <description><![CDATA[The Late Show averaged 6.7 million viewers, as Colbert took his final bow.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/stephen-colbert-late-show-finale-ratings-viewership/</link>
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    <category><![CDATA[CBS]]></category>
    <category><![CDATA[People]]></category>
    <pubDate>Fri, 22 May 2026 17:44:54 +0000</pubDate>
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    <title><![CDATA[How Recurrent Ventures Rebuilt Itself]]></title>
    <description><![CDATA[The media company recently sold off half of its identity, part of a broader strategy to create a tighter, more durable business around military and auto.]]></description>
    <dc:creator><![CDATA[Mark Stenberg]]></dc:creator>
    <link>https://www.adweek.com/media/recurrent-ventures-rebuild/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1946147</guid>
    <category><![CDATA[Digital Transformation]]></category>
    <category><![CDATA[General]]></category>
    <pubDate>Fri, 22 May 2026 16:55:39 +0000</pubDate>
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    <title><![CDATA[If You Can Sell Insurance, You Can Sell Anything ft. Tory Pachis of Amica Insurance]]></title>
    <description><![CDATA[How a 119-year-old insurance company wins with a contrarian creative strategy.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/if-you-can-sell-insurance-you-can-sell-anything-ft-tory-pachis-of-amica-insurance/</link>
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    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[Business of Marketing]]></category>
    <category><![CDATA[C-Suite]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <category><![CDATA[Marketing Vanguard]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Fri, 22 May 2026 15:09:29 +0000</pubDate>
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    <title><![CDATA[Sports TV Ad Spending to Top $20 Billion in 2027, As Live Games Defy Cord-Cutting]]></title>
    <description><![CDATA[According to exclusive eMarketer data, the market will grow nearly four times faster than TV overall and linear will keep most of the money.]]></description>
    <dc:creator><![CDATA[Mark Stenberg]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/sports-tv-ad-spend-20-billion-live-games/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1946081</guid>
    <category><![CDATA[Connected TV News]]></category>
    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Fri, 22 May 2026 15:06:35 +0000</pubDate>
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    <title><![CDATA[Fox Sports Says World Cup Is the Biggest Production It&#8217;s Ever Done]]></title>
    <description><![CDATA[Fox Sports executive Zac Kenworthy spoke to ADWEEK about the company's upcoming World Cup plans.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/fox-sports-world-cup-biggest-production-ever/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1946088</guid>
    <category><![CDATA[Sports]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <category><![CDATA[SportsNewser]]></category>
    <category><![CDATA[World Cup]]></category>
    <pubDate>Fri, 22 May 2026 14:58:51 +0000</pubDate>
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    <title><![CDATA[OpenAI Is Hiring for a Top Marketing Exec To Promote Its Ads Business]]></title>
    <description><![CDATA[A new job posting aims to position the company as “a leading voice on the future of advertising."]]></description>
    <dc:creator><![CDATA[Trishla Ostwal]]></dc:creator>
    <link>https://www.adweek.com/media/openai-is-hiring-for-a-top-marketing-exec-to-promote-its-ads-business/</link>
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    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Fri, 22 May 2026 12:50:52 +0000</pubDate>
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    <title><![CDATA[Colbert&#8217;s Late Show Transitions to the Next Dimension in Final Episode]]></title>
    <description><![CDATA[Here's what happened in Colbert's final Late Show episode.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/colbert-late-show-final-episode/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1946047</guid>
    <category><![CDATA[CBS]]></category>
    <category><![CDATA[People]]></category>
    <pubDate>Fri, 22 May 2026 11:32:08 +0000</pubDate>
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    <title><![CDATA[Ads of the Week: 9 Campaigns That Caught Our Eye, From Visa to Guinness]]></title>
    <description><![CDATA[Visa, Guinness, Under Armour, Dr Pepper, and more are behind the week's standout ads.]]></description>
    <dc:creator><![CDATA[Matt Barker]]></dc:creator>
    <link>https://www.adweek.com/creativity/ads-of-the-week-9-campaigns-that-caught-our-eye-from-visa-to-guinness/</link>
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    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Fri, 22 May 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Penske Media Is in Talks to Acquire Unsold Vox Media Brands]]></title>
    <description><![CDATA[The deal would transfer the entire Remain Co. group as a single package, with president Ryan Pauley moving to PMC.]]></description>
    <dc:creator><![CDATA[Mark Stenberg]]></dc:creator>
    <link>https://www.adweek.com/media/penske-media-acquires-vox-media-brands/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1945961</guid>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Merger &amp; Acquisition News]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Publishing News]]></category>
    <pubDate>Thu, 21 May 2026 16:37:35 +0000</pubDate>
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