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<title>Adweek Feed</title>
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<description>Breaking News in Advertising, Media and Technology</description>
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    <title><![CDATA[MLS Is Ready for Its Through Pass From the World Cup]]></title>
    <description><![CDATA[MLS CMO Radhika Duggal says the league is launching the largest coordinated marketing campaign in its history.
]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/mls-world-cup-campaign/</link>
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    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Sports]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <category><![CDATA[World Cup]]></category>
    <pubDate>Mon, 13 Jul 2026 13:15:50 +0000</pubDate>
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    <title><![CDATA[The Trade Desk Taps Ex-Google and LinkedIn Ad Exec Penry Price for Board Appointment]]></title>
    <description><![CDATA[Price's appointment comes after a string of board and C-suite departures at the adtech company.]]></description>
    <dc:creator><![CDATA[Kendra Barnett]]></dc:creator>
    <link>https://www.adweek.com/media/the-trade-desk-taps-ex-google-and-linkedin-ad-exec-penry-price-for-board-appointment/</link>
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    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Platforms]]></category>
    <category><![CDATA[Software/Technology]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Mon, 13 Jul 2026 12:18:04 +0000</pubDate>
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    <title><![CDATA[Bedazzled Trucks and Will Ferrell Comedies: Netflix and MLB&#8217;s Big Swing at the Home Run Derby]]></title>
    <description><![CDATA[Netflix's marketing looks to make its first Home Run Derby an even bigger hit.]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/bedazzled-trucks-will-ferrell-netflix-home-run-derby/</link>
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    <category><![CDATA[General]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Sports]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <pubDate>Mon, 13 Jul 2026 11:56:15 +0000</pubDate>
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    <title><![CDATA[When Streaming TV Integrations Don&#8217;t Feel Like Ads]]></title>
    <description><![CDATA[How Amazon, Tinuiti, Liquid I.V., and Sony authentically tapped into streaming TV fandoms]]></description>
    <dc:creator><![CDATA[Alison Weissbrot]]></dc:creator>
    <link>https://www.adweek.com/media/when-streaming-tv-integrations-dont-feel-like-ads/</link>
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    <category><![CDATA[ADWEEK House]]></category>
    <category><![CDATA[Cannes Lions]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Streaming &amp; OTT]]></category>
    <pubDate>Mon, 13 Jul 2026 11:09:56 +0000</pubDate>
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    <title><![CDATA[Liquid I.V. Weaves Spider-Man Into Its Growing Entertainment Strategy]]></title>
    <description><![CDATA[The Unilever brand’s Spider-Man: Brand New Day partnership combines film, TV, retail, and experiential.]]></description>
    <dc:creator><![CDATA[Lauren Johnson]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/liquid-iv-weaves-spider-man-into-its-growing-entertainment-strategy/</link>
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    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Connected TV News]]></category>
    <category><![CDATA[Creativity x Culture]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Mon, 13 Jul 2026 09:29:53 +0000</pubDate>
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    <title><![CDATA[OpenAI&#8217;s Ad Business Is on Pace to Miss Its Own Forecast By 90%, Analyst Says]]></title>
    <description><![CDATA[OpenAI is projecting $100 billion in ad revenue by 2030. Emarketer puts the ceiling for the entire chatbot ad market at just $5.41 billion. ]]></description>
    <dc:creator><![CDATA[Trishla Ostwal]]></dc:creator>
    <link>https://www.adweek.com/media/openais-ad-business-is-on-pace-to-miss-its-own-forecast-by-90-analyst-says/</link>
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    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Mon, 13 Jul 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Sephora’s Second Shot at the UK Is Influencing Its Global Expansion]]></title>
    <description><![CDATA[After its 2005 retreat, the beauty giant’s U.K. comeback is built on hyperlocal nuance, a strategy it’s already exporting worldwide.]]></description>
    <dc:creator><![CDATA[Rebecca Stewart]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/why-sephoras-second-shot-at-the-uk-is-actually-a-global-strategy-test/</link>
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    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Creativity x Culture]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Mon, 13 Jul 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Take 5 Oil Change&#8217;s First CMO Doug Zarkin Departs After One Year]]></title>
    <description><![CDATA[The marketer confirmed his exit on LinkedIn.]]></description>
    <dc:creator><![CDATA[Rebecca Stewart]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/take-5-oil-changes-first-cmo-doug-zarkin-departs-after-one-year/</link>
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    <category><![CDATA[CMO Moves]]></category>
    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Mon, 13 Jul 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Anthropic Confronts the Hard Questions About AI Responsibility]]></title>
    <description><![CDATA[A new film is the latest from the company’s “Keep Thinking” campaign]]></description>
    <dc:creator><![CDATA[Alison Weissbrot]]></dc:creator>
    <link>https://www.adweek.com/creativity/anthropic-confronts-the-hard-questions-about-ai-responsibility/</link>
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    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Fri, 10 Jul 2026 16:54:33 +0000</pubDate>
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    <title><![CDATA[Ticker: Uncertainty Grips CNN Ahead of Paramount Acquisition]]></title>
    <description><![CDATA[CNN CEO Mark Thompson is reportedly unsure of what to expect.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/ticker-uncertainty-grips-cnn-ahead-of-paramount-acquisition/</link>
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    <category><![CDATA[CNBC]]></category>
    <category><![CDATA[CNN]]></category>
    <category><![CDATA[Networks]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Fri, 10 Jul 2026 16:13:14 +0000</pubDate>
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