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<title>Adweek Feed</title>
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    <title><![CDATA[Election Advertising Drove 10% of Viewers to Seek Ad-Free Options]]></title>
    <description><![CDATA[Survey shows many viewers also muted ads or switched channels.]]></description>
    <dc:creator><![CDATA[Jack Neff]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/election-advertising-drove-10-of-viewers-to-seek-ad-free-options/</link>
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    <category><![CDATA[Advertising News]]></category>
    <category><![CDATA[Connected TV News]]></category>
    <category><![CDATA[Data]]></category>
    <category><![CDATA[Data &amp; Insights]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Politics]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[TV]]></category>
    <pubDate>Fri, 13 Nov 2026 16:58:11 +0000</pubDate>
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    <title><![CDATA[Lyft Is Testing a Prominent New Ad Placement]]></title>
    <description><![CDATA[Brands can now take close to full ownership of the Lyft home screen that people see before booking a ride.]]></description>
    <dc:creator><![CDATA[Mitchell Parton]]></dc:creator>
    <link>https://www.adweek.com/commerce/lyft-is-testing-a-prominent-new-ad-placement/</link>
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    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail Media Networks]]></category>
    <category><![CDATA[Travel Advertising News]]></category>
    <pubDate>Fri, 13 Nov 2026 16:18:55 +0000</pubDate>
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    <title><![CDATA[Ticker: Savannah Guthrie to Remain on Today After Contract Extension]]></title>
    <description><![CDATA[NBC News has canceled the primetime program Stay Tuned, which aired on NBC News Now.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/ticker-savannah-guthrie-to-remain-on-today-after-contract-extension/</link>
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    <category><![CDATA[CBS]]></category>
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    <category><![CDATA[MS NOW]]></category>
    <category><![CDATA[NBC]]></category>
    <category><![CDATA[Revolving Door]]></category>
    <pubDate>Fri, 13 Nov 2026 16:16:34 +0000</pubDate>
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    <title><![CDATA[Monday, Nov. 9 Daily Cable News Ratings: Fox News and MS NOW Battle It Out]]></title>
    <description><![CDATA[Primetime belonged to MS NOW and CNN programs.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/monday-nov-9-2026-daily-cable-news-ratings/</link>
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    <category><![CDATA[CNN]]></category>
    <category><![CDATA[Fox News]]></category>
    <category><![CDATA[MS NOW]]></category>
    <category><![CDATA[Ratings]]></category>
    <pubDate>Fri, 13 Nov 2026 15:49:59 +0000</pubDate>
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    <title><![CDATA[Home Depot, ESPN Among 2026 Brand Hall of Fame Inductees]]></title>
    <description><![CDATA[The One Club also honored Apple as the first brand to ever join its Creative Hall of Fame]]></description>
    <dc:creator><![CDATA[Alison Weissbrot]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/home-depot-espn-among-2026-brand-hall-of-fame-inductees/</link>
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    <category><![CDATA[Awards &amp; Honors]]></category>
    <category><![CDATA[Brands]]></category>
    <pubDate>Fri, 13 Nov 2026 11:20:52 +0000</pubDate>
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    <title><![CDATA[Velocity Over Volume: Archer Roose Wines on Building Brand Loyalty in a Competitive Market]]></title>
    <description><![CDATA[How canned wine, premium positioning, and irreverent brand storytelling are helping Archer Roose rethink wine accessibility.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/velocity-over-volume-archer-roose-wines-on-building-brand-loyalty-in-a-competitive-market/</link>
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    <category><![CDATA[Adspeak]]></category>
    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[Alcohol Industry News]]></category>
    <category><![CDATA[Challenger Brands]]></category>
    <category><![CDATA[CPG News]]></category>
    <category><![CDATA[Food Industry News]]></category>
    <pubDate>Fri, 13 Nov 2026 10:38:35 +0000</pubDate>
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    <title><![CDATA[Brandweek 2026: Why Gopuff Would ‘Rather Be Debated Than Ignored’ ft. Tyler Stewart]]></title>
    <description><![CDATA[How the scrappy delivery service competes when it can’t outspend the giants.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/brandweek-2026-why-gopuff-would-rather-be-debated-than-ignored-ft-tyler-stewart/</link>
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    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[Business of Marketing]]></category>
    <category><![CDATA[Food Industry News]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <category><![CDATA[Marketing Vanguard]]></category>
    <pubDate>Fri, 13 Nov 2026 10:14:39 +0000</pubDate>
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    <title><![CDATA[Beyond Points and Perks: How Sephora Makes 46 Million Members Feel Known]]></title>
    <description><![CDATA[Emmy Brown Berlind on the forces reshaping the future of customer relationships.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/beyond-points-and-perks-how-sephora-makes-46-million-members-feel-known/</link>
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    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[AI News]]></category>
    <category><![CDATA[CPG News]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Fri, 13 Nov 2026 09:45:55 +0000</pubDate>
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    <title><![CDATA[Pamela Anderson on How Skincare Brand Sonsie’s First Holiday Ad Reflects Her World]]></title>
    <description><![CDATA[Anderson and chief brand officer Dylan Jagger Lee discuss the brand’s garden-inspired debut holiday film, crafted over eight months by 23 creators.]]></description>
    <dc:creator><![CDATA[Rebecca Stewart]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/pamela-anderson-on-how-skincare-brand-sonsies-first-holiday-ad-reflects-her-world/</link>
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    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[Creativity x Culture]]></category>
    <category><![CDATA[Holidays]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Fri, 13 Nov 2026 09:20:19 +0000</pubDate>
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    <title><![CDATA[Target’s New CMO Wants the Brand To Get Its Edge Back]]></title>
    <description><![CDATA[Only about two months into the job, Target's new CMO has an idea of how the retailer will return to the forefront of culture.]]></description>
    <dc:creator><![CDATA[Mitchell Parton]]></dc:creator>
    <link>https://www.adweek.com/commerce/targets-new-cmo-wants-the-brand-to-get-its-edge-back/</link>
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    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Fri, 13 Nov 2026 06:00:00 +0000</pubDate>
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