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<title>Adweek Feed</title>
<link>https://www.adweek.com</link>
<description>Breaking News in Advertising, Media and Technology</description>
<copyright>Copyright 2026</copyright>
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    <title><![CDATA[MS NOW Reveals New Show Names Ahead of Debuts]]></title>
    <description><![CDATA[The new weekday programs debut Monday, June 15.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/ms-now-reveals-new-show-names-ahead-of-debuts/</link>
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    <category><![CDATA[MSNBC]]></category>
    <category><![CDATA[People]]></category>
    <pubDate>Wed, 13 May 2026 12:01:10 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Ahead of Paramount Mega-Merger, WBD Bets on Agentic Ads]]></title>
    <description><![CDATA[At its upfront presentation to advertisers, the entertainment behemoth showcased plans to enhance targeting and interactivity across media environments with AI]]></description>
    <dc:creator><![CDATA[Kendra Barnett]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/ahead-of-paramount-mega-merger-warner-bros-bets-on-agentic-ads-upfront/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1944617</guid>
    <category><![CDATA[Connected TV News]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Platforms]]></category>
    <category><![CDATA[Streaming &amp; OTT]]></category>
    <category><![CDATA[TV]]></category>
    <category><![CDATA[TV Biz]]></category>
    <category><![CDATA[TV Upfronts]]></category>
    <pubDate>Wed, 13 May 2026 11:00:00 +0000</pubDate>
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<item>
    <title><![CDATA[Jeep Wrangler Marks 85 Years With Muscle From Captain America]]></title>
    <description><![CDATA[The campaign coincides with both brands' 85th anniversaries and America's 250th birthday]]></description>
    <dc:creator><![CDATA[Robert Klara]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/jeep-wrangler-marks-85-years-with-muscle-from-captain-america/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1944906</guid>
    <category><![CDATA[Automotive Advertising News]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Wed, 13 May 2026 10:25:43 +0000</pubDate>
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<item>
    <title><![CDATA[TikTok Builds for the AI Future, Welcoming Third-Party Agents for Ads]]></title>
    <description><![CDATA[TikTok is investing more aggressively in AI ads infrastructure—while entrenching its walled garden effect.]]></description>
    <dc:creator><![CDATA[Kendra Barnett]]></dc:creator>
    <link>https://www.adweek.com/media/tiktok-builds-for-the-ai-future-welcoming-third-party-agents-for-ads/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1944818</guid>
    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Mobile Video]]></category>
    <category><![CDATA[Platforms]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Social Media]]></category>
    <category><![CDATA[Software/Technology]]></category>
    <category><![CDATA[Technology]]></category>
    <category><![CDATA[Video]]></category>
    <category><![CDATA[Video Marketing]]></category>
    <pubDate>Wed, 13 May 2026 09:00:00 +0000</pubDate>
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<item>
    <title><![CDATA[With Breeze Airways Partnership, Archer Roose Turns to Travel to Build Its Brand]]></title>
    <description><![CDATA[Distribution deal with Breeze Airways marks a push into travel as a key marketing channel for the Elizabeth Banks-owned canned wine brand]]></description>
    <dc:creator><![CDATA[Alison Weissbrot]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/with-breeze-airlines-partnership-archer-roose-turns-to-travel-to-build-its-brand/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1944847</guid>
    <category><![CDATA[Alcohol Industry News]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Travel Advertising News]]></category>
    <pubDate>Wed, 13 May 2026 05:00:00 +0000</pubDate>
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<item>
    <title><![CDATA[Disney Makes Super Bowl and Live Events the MVP of Its Upfront Pitch]]></title>
    <description><![CDATA[Disney had more than 100 celebrities, but live events and the Big Game were the true stars of its upfront.]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/disney-makes-super-bowl-and-live-events-the-mvp-of-its-upfront-pitch/</link>
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    <category><![CDATA[General]]></category>
    <category><![CDATA[TV Upfronts]]></category>
    <pubDate>Tue, 12 May 2026 18:12:47 +0000</pubDate>
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    <title><![CDATA[YouTube’s Brandcast Puts Creator Partnerships Front and Center]]></title>
    <description><![CDATA[Google's ad sales chief Sean Downey talks direct-to-creator deals, channel slates, and why 'the future of brand is trust, not social.']]></description>
    <dc:creator><![CDATA[Mark Stenberg]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/youtube-google-creators-upfront-2026-sean-downey/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1944692</guid>
    <category><![CDATA[General]]></category>
    <category><![CDATA[TV Upfronts]]></category>
    <pubDate>Tue, 12 May 2026 18:00:00 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Why Some Brands Chose Stagecoach Over Coachella This Year]]></title>
    <description><![CDATA[Brands like T-Mobile and American Eagle tapped into the buzzy country music festival to reach a growing niche]]></description>
    <dc:creator><![CDATA[Bianca Brutus]]></dc:creator>
    <link>https://www.adweek.com/creativity/why-some-brands-chose-stagecoach-over-coachella-this-year/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1944409</guid>
    <category><![CDATA[Experiential Marketing]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Tue, 12 May 2026 16:24:43 +0000</pubDate>
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<item>
    <title><![CDATA[Gold House Turns Its Gala Into a Brand Partnership Playbook]]></title>
    <description><![CDATA[Gold Gala featured activations and experiences from brands that share Gold House’s mission.]]></description>
    <dc:creator><![CDATA[ADWEEK Staff]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/gold-house-turns-its-gala-into-a-brand-partnership-playbook/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1944852</guid>
    <category><![CDATA[Brand Purpose]]></category>
    <category><![CDATA[Branding]]></category>
    <pubDate>Tue, 12 May 2026 15:58:24 +0000</pubDate>
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<item>
    <title><![CDATA[Coca-Cola Is So Good at Marketing, Everyone Forgot to Notice]]></title>
    <description><![CDATA[Coca-Cola is the marketing masterclass we should have been studying all along.]]></description>
    <dc:creator><![CDATA[ADWEEK Staff]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/coca-cola-is-so-good-at-marketing-everyone-forgot-to-notice/</link>
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    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[CPG News]]></category>
    <category><![CDATA[minimba]]></category>
    <pubDate>Tue, 12 May 2026 15:17:13 +0000</pubDate>
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