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    <title><![CDATA[Paramount Gets Big Win for WBD Merger After Settlement News]]></title>
    <description><![CDATA[Paramount Skydance agreed to settle a lawsuit brought by state attorneys general from 12 states.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/paramount-gets-big-win-for-wbd-merger-after-settlement-news/</link>
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    <category><![CDATA[CBS]]></category>
    <category><![CDATA[CNN]]></category>
    <category><![CDATA[Dealroom]]></category>
    <category><![CDATA[HBO Max]]></category>
    <category><![CDATA[Merger &amp; Acquisition News]]></category>
    <category><![CDATA[Paramount+]]></category>
    <pubDate>Mon, 21 Sep 2026 15:12:30 +0000</pubDate>
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    <title><![CDATA[Women’s Sports Are Creating a New Playbook for Brand Partnerships]]></title>
    <description><![CDATA[This post was created in partnership with Scripps For years, professional women’s sports paled in comparison to men’s regarding audience size and brand recognition. Now, their popularity is booming across [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/womens-sports-are-creating-a-new-playbook-for-brand-partnerships/</link>
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    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Brandweek]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <category><![CDATA[Strategy]]></category>
    <category><![CDATA[Women in Sports]]></category>
    <pubDate>Mon, 21 Sep 2026 14:50:10 +0000</pubDate>
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<item>
    <title><![CDATA[How Media Brands Can Build Loyalty Between Big News Moments]]></title>
    <description><![CDATA[This post was created in partnership with CNN What keeps people coming back to a media brand? Often, it starts with the stories, personalities, and cultural conversations that capture their [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/media/how-media-brands-can-build-loyalty-between-big-news-moments/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1960571</guid>
    <category><![CDATA[Audience Development]]></category>
    <category><![CDATA[Audience Engagement]]></category>
    <category><![CDATA[Audio &amp; Podcast News]]></category>
    <category><![CDATA[Brandweek]]></category>
    <category><![CDATA[Media News]]></category>
    <pubDate>Mon, 21 Sep 2026 14:49:55 +0000</pubDate>
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    <title><![CDATA[AI Is Changing How Marketers Respond to Social Signals]]></title>
    <description><![CDATA[This post was created in partnership with Hootsuite Social signals are scattered across a fragmented media landscape, and the brands that win know how to find them—and put them to [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/social-marketing/ai-is-changing-how-marketers-respond-to-social-signals/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1960568</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Brandweek]]></category>
    <category><![CDATA[Data &amp; Insights]]></category>
    <category><![CDATA[Social Media]]></category>
    <pubDate>Mon, 21 Sep 2026 14:49:31 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Turning Brand Affinity Into Measurable Business Outcomes]]></title>
    <description><![CDATA[This post was created in partnership with Tunnl Tracking customer sentiment and creating feedback loops is essential in today’s marketing landscape, even for large legacy brands like Walmart. During a [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/turning-brand-affinity-into-measurable-business-outcomes/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1960561</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[Audience Engagement]]></category>
    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Brandweek]]></category>
    <category><![CDATA[Data &amp; Insights]]></category>
    <pubDate>Mon, 21 Sep 2026 14:48:24 +0000</pubDate>
</item>
<item>
    <title><![CDATA[How Brands Can Keep Up With the Speed of Culture]]></title>
    <description><![CDATA[This post was created in partnership with Collectively Brands that can capitalize on cultural moments will find new ways to engage consumers, but how can they keep up while also [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/how-brands-can-keep-up-with-the-speed-of-culture/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1960558</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Brandweek]]></category>
    <category><![CDATA[Creator Economy]]></category>
    <category><![CDATA[Influencers &amp; Creators]]></category>
    <category><![CDATA[Social Media]]></category>
    <pubDate>Mon, 21 Sep 2026 14:48:08 +0000</pubDate>
</item>
<item>
    <title><![CDATA[A Winning Formula for Building Brand Trust]]></title>
    <description><![CDATA[This post was created in partnership with Marketing Architects Brands need consumer trust to grow, but gaining and keeping it takes a careful strategy. During a Brandweek 2026 fireside chat [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/a-winning-formula-for-building-brand-trust/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1960574</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Brandweek]]></category>
    <category><![CDATA[Challenger Brands]]></category>
    <pubDate>Mon, 21 Sep 2026 14:46:26 +0000</pubDate>
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<item>
    <title><![CDATA[Viewing Social Media as an Extension of Human Instinct]]></title>
    <description><![CDATA[This post was created in partnership with Viral Nation While social media is constantly evolving, human nature hasn’t changed in millions of years. During a Brandweek 2026 session co-hosted by [&hellip;]]]></description>
    <dc:creator><![CDATA[Yodeline Jean]]></dc:creator>
    <link>https://www.adweek.com/social-marketing/viewing-social-media-as-an-extension-of-human-instinct/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1960631</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Brandweek]]></category>
    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Social Media]]></category>
    <pubDate>Mon, 21 Sep 2026 14:46:09 +0000</pubDate>
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<item>
    <title><![CDATA[Alex Cooper&#8217;s Unwell Adds 4 Shows, Prioritizing YouTube for Its Fall Slate]]></title>
    <description><![CDATA[The fall slate arrives weeks after a $500 million valuation and lingering questions about its beverage line.]]></description>
    <dc:creator><![CDATA[Mark Stenberg]]></dc:creator>
    <link>https://www.adweek.com/media/unwell-alex-cooper-new-shows-youtube/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1960831</guid>
    <category><![CDATA[Audio &amp; Podcast News]]></category>
    <category><![CDATA[Influencers &amp; Creators]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Mon, 21 Sep 2026 12:16:22 +0000</pubDate>
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<item>
    <title><![CDATA[Major News Networks Release Joint Statement on White House Press Ban]]></title>
    <description><![CDATA[CNN, MS NOW and Politico have sued the Trump administration over the White House ban.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/5-major-networks-release-joint-statement-on-white-house-press-ban/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1960928</guid>
    <category><![CDATA[ABC]]></category>
    <category><![CDATA[CBS]]></category>
    <category><![CDATA[CNN]]></category>
    <category><![CDATA[Fox News]]></category>
    <category><![CDATA[Legal]]></category>
    <category><![CDATA[Networks]]></category>
    <category><![CDATA[Politics]]></category>
    <pubDate>Mon, 21 Sep 2026 12:10:43 +0000</pubDate>
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