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<title>Adweek Feed</title>
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    <title><![CDATA[How Lyft and United Airlines Are Building the Case for Mobility as a Media Category]]></title>
    <description><![CDATA[At Cannes Lions, the ride-sharing app and airline pitch transit moments for brands.]]></description>
    <dc:creator><![CDATA[Lauren Johnson]]></dc:creator>
    <link>https://www.adweek.com/commerce/how-lyft-and-united-airlines-are-building-the-case-for-mobility-as-a-media-category/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1950023</guid>
    <category><![CDATA[Cannes Lions]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Retail Media Networks]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Tue, 30 Jun 2026 10:39:45 +0000</pubDate>
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<item>
    <title><![CDATA[Embracing the AI Agency Remodel]]></title>
    <description><![CDATA[This post was created in partnership with Pendulum AI is already reshaping the way agencies do business, but the biggest changes are yet to come. During an ADWEEK House Cannes [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/agencies/embracing-the-ai-agency-remodel/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1951036</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[ADWEEK House]]></category>
    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Cannes Lions]]></category>
    <pubDate>Tue, 30 Jun 2026 09:53:15 +0000</pubDate>
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    <title><![CDATA[RGIII on Surviving Doubt, From Baylor to Washington]]></title>
    <description><![CDATA[RGIII spoke with 72andSunny global chief growth officer Damaune Journey, about overcoming adversity when few believe in you.]]></description>
    <dc:creator><![CDATA[Ryan Joe]]></dc:creator>
    <link>https://www.adweek.com/media/rgiii-on-surviving-doubt-from-baylor-to-washington/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1951279</guid>
    <category><![CDATA[Cannes Lions]]></category>
    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[Sports]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <pubDate>Tue, 30 Jun 2026 08:00:03 +0000</pubDate>
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    <title><![CDATA[Inside Ad Results Media&#8217;s Next Chapter: CEO Jordan Fox on Filling the Gaps Major Holdcos Leave Behind]]></title>
    <description><![CDATA[ARM CEO breaks down the Miroma Group acquisition, audio's maturation as an ad channel, and why Miroma Group isn't building a generalist holding company]]></description>
    <dc:creator><![CDATA[Tekendra Parmar]]></dc:creator>
    <link>https://www.adweek.com/dealroom/inside-ad-results-medias-next-chapter-ceo-jordan-fox-on-filling-the-gaps-major-holdcos-leave-behind/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1951259</guid>
    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Dealroom]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Tue, 30 Jun 2026 08:00:00 +0000</pubDate>
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    <title><![CDATA[NBCU Faces Major Merger Questions After Its Comcast Split]]></title>
    <description><![CDATA[Could a streamer like Netflix swoop in to buy NBCU? Experts weigh in.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/nbcu-faces-major-merger-questions-after-its-comcast-split/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1951210</guid>
    <category><![CDATA[Dealroom]]></category>
    <category><![CDATA[Merger &amp; Acquisition News]]></category>
    <category><![CDATA[NBC]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Mon, 29 Jun 2026 16:53:55 +0000</pubDate>
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<item>
    <title><![CDATA[Miroma Group Acquires Ad Results Media For Big U.S. Push ]]></title>
    <description><![CDATA[ARM oversees $750M in media investments annually.]]></description>
    <dc:creator><![CDATA[Tekendra Parmar]]></dc:creator>
    <link>https://www.adweek.com/dealroom/miroma-group-acquires-ad-results-media-for-big-us-push/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1951194</guid>
    <category><![CDATA[Dealroom]]></category>
    <pubDate>Mon, 29 Jun 2026 16:38:13 +0000</pubDate>
</item>
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    <title><![CDATA[Rewriting the Brand Discovery Playbook in the AI Era]]></title>
    <description><![CDATA[This post was created in partnership with Moloco Key takeaways Marketing leaders are grappling with how AI is reshaping traditional funnels, whether it’s through generative AI summaries usurping consumer clicks, [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/rewriting-the-brand-discovery-playbook-in-the-ai-era/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1951023</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[ADWEEK House]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Cannes Lions]]></category>
    <pubDate>Mon, 29 Jun 2026 16:08:11 +0000</pubDate>
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<item>
    <title><![CDATA[When Every Moment Becomes a Shopping Moment]]></title>
    <description><![CDATA[This post was created in partnership with Roundel Key takeaways Shopping no longer starts in one place—or follows a predictable path. During an ADWEEK House Cannes Lions group chat co-hosted [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/commerce/when-every-moment-becomes-a-shopping-moment/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1951064</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[ADWEEK House]]></category>
    <category><![CDATA[Cannes Lions]]></category>
    <category><![CDATA[Customer Experience]]></category>
    <category><![CDATA[Retail Media Networks]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Mon, 29 Jun 2026 14:52:01 +0000</pubDate>
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    <title><![CDATA[Streaming Is Becoming a Storefront]]></title>
    <description><![CDATA[This post was created in partnership with Paramount Advertising Connected TV is evolving into more than a viewing platform—it is becoming a dynamic bridge between storytelling, commerce, and consumer action. [&hellip;]]]></description>
    <dc:creator><![CDATA[Reid Lewis]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/streaming-is-becoming-a-storefront/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1950879</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[ADWEEK House]]></category>
    <category><![CDATA[Cannes Lions]]></category>
    <category><![CDATA[Performance Marketing]]></category>
    <category><![CDATA[Retail News]]></category>
    <category><![CDATA[TV]]></category>
    <pubDate>Mon, 29 Jun 2026 14:31:34 +0000</pubDate>
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    <title><![CDATA[How Brands Can Build Creative Infrastructure for the AI Era]]></title>
    <description><![CDATA[This post was created in partnership with Empathy Lab&nbsp; The campaign had a good run. One big idea launched everywhere, studied, repeated. Now? Not so much.&nbsp; During an ADWEEK House [&hellip;]]]></description>
    <dc:creator><![CDATA[Reid Lewis]]></dc:creator>
    <link>https://www.adweek.com/creativity/how-brands-can-build-creative-infrastructure-for-the-ai-era/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1950838</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[ADWEEK House]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Cannes Lions]]></category>
    <category><![CDATA[Creative Advertising]]></category>
    <pubDate>Mon, 29 Jun 2026 14:31:12 +0000</pubDate>
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