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<title>Adweek Feed</title>
<link>https://www.adweek.com</link>
<description>Breaking News in Advertising, Media and Technology</description>
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    <title><![CDATA[Twitch Names Former Google Exec Christine Cassis Chief Marketing Officer]]></title>
    <description><![CDATA[The marketing executive aims to capitalize on the growing demand for live programming.]]></description>
    <dc:creator><![CDATA[Mark Stenberg]]></dc:creator>
    <link>https://www.adweek.com/media/twitch-christine-cassis-chief-marketing-officer/</link>
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    <category><![CDATA[C-Suite]]></category>
    <category><![CDATA[Streaming &amp; OTT]]></category>
    <pubDate>Tue, 11 Aug 2026 07:00:00 +0000</pubDate>
</item>
<item>
    <title><![CDATA[6 Campaigns That Were Only Creatively Possible With AI]]></title>
    <description><![CDATA[For all the hype around AI, these creative ideas truly couldn't have been executed without it]]></description>
    <dc:creator><![CDATA[Alison Weissbrot]]></dc:creator>
    <link>https://www.adweek.com/creativity/6-campaigns-that-were-only-creatively-possible-with-ai/</link>
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    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[Creative Disruption]]></category>
    <category><![CDATA[Creative Thinkers]]></category>
    <category><![CDATA[Creativity x Culture]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Tue, 11 Aug 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Nielsen&#8217;s $2B DoubleVerify Deal Puts Ad Measurement Independence to the Test]]></title>
    <description><![CDATA[Consolidation could strengthen independent measurement, but it’s also raising concerns about who gets to be the arbiter of truth.]]></description>
    <dc:creator><![CDATA[Kendra Barnett]]></dc:creator>
    <link>https://www.adweek.com/media/nielsens-2b-doubleverify-deal-puts-ad-measurement-independence-to-the-test/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1955414</guid>
    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[Connected TV News]]></category>
    <category><![CDATA[Measurement]]></category>
    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Platforms]]></category>
    <category><![CDATA[Programmatic]]></category>
    <category><![CDATA[Software/Technology]]></category>
    <category><![CDATA[Streaming &amp; OTT]]></category>
    <category><![CDATA[Technology]]></category>
    <category><![CDATA[TV]]></category>
    <category><![CDATA[TV Biz]]></category>
    <pubDate>Mon, 10 Aug 2026 17:21:20 +0000</pubDate>
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    <title><![CDATA[Netflix Nearly Doubles Ad Sales Commitments Again While Closing Upfront]]></title>
    <description><![CDATA[Netflix saw strong demand in the upfront for sports properties such as the FIFA Women's World Cup.]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/netflix-nearly-doubles-ad-sales-commitments-again-while-closing-upfront/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1955320</guid>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[TV Upfronts]]></category>
    <pubDate>Mon, 10 Aug 2026 12:00:00 +0000</pubDate>
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    <title><![CDATA[CMOs Are the Least Proficient at AI In the Marketing Org, Research Finds]]></title>
    <description><![CDATA[NewtonX and ADWEEK surveyed 500 marketers to reveal AI skills gap]]></description>
    <dc:creator><![CDATA[Chris Cicchiello]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/cmos-are-the-least-proficient-at-ai-in-the-marketing-org-research-finds/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1955335</guid>
    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Mon, 10 Aug 2026 09:52:51 +0000</pubDate>
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    <title><![CDATA[Always Discreet Enlists NFL Moms to Break the Silence on Bladder Leaks]]></title>
    <description><![CDATA[Always Discreet partners with the NFL to tackle the stigma of bladder leaks.]]></description>
    <dc:creator><![CDATA[Brittaney Kiefer]]></dc:creator>
    <link>https://www.adweek.com/creativity/always-discreet-enlists-nfl-moms-to-break-the-silence-on-bladder-leaks/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1955194</guid>
    <category><![CDATA[CPG News]]></category>
    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <pubDate>Mon, 10 Aug 2026 09:10:00 +0000</pubDate>
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    <title><![CDATA[How AI Assistants Are Driving Sales for 6 Big Retailers]]></title>
    <description><![CDATA[Kroger, Walmart, Albertsons and Amazon are betting on AI-driven shopping, with more ad opportunities on the way.]]></description>
    <dc:creator><![CDATA[Lauren Johnson]]></dc:creator>
    <link>https://www.adweek.com/commerce/how-ai-assistants-are-driving-sales-for-6-big-retailers/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1955239</guid>
    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Ecommerce News]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail Media Networks]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Mon, 10 Aug 2026 06:00:00 +0000</pubDate>
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    <title><![CDATA[Ticker: David Ellison Believes CNN Plays a Role in Paramount-WBD Merger Delay]]></title>
    <description><![CDATA[A court date has been set in 2027 for the cases seeking to block the Paramount Skydance-Warner Bros. Discovery merger]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/ticker-david-ellison-believes-cnn-plays-a-role-in-paramount-wbd-merger-delay/</link>
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    <category><![CDATA[CBS]]></category>
    <category><![CDATA[CNBC]]></category>
    <category><![CDATA[CNN]]></category>
    <category><![CDATA[NBC]]></category>
    <category><![CDATA[Networks]]></category>
    <category><![CDATA[Revolving Door]]></category>
    <pubDate>Fri, 07 Aug 2026 17:56:12 +0000</pubDate>
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    <title><![CDATA[What the Nielsen and DoubleVerify Merger Means for the Ad Industry, According to Experts]]></title>
    <description><![CDATA[As Nielsen prepares to acquire DoubleVerify, ad industry experts weigh in on everything from cost to transparency.]]></description>
    <dc:creator><![CDATA[Bill Bradley]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/what-the-nielsen-and-doubleverify-merger-means-for-the-ad-industry/</link>
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    <category><![CDATA[Dealroom]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Fri, 07 Aug 2026 16:19:20 +0000</pubDate>
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    <title><![CDATA[ESPN and Stavvy Want You to Know ‘Football’s On’ in New Campaign]]></title>
    <description><![CDATA[ESPN is heading to its first Super Bowl and kicking off the NFL season with a new marketing push.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/convergent-tv/espn-and-stavvy-want-you-to-know-footballs-on-in-new-campaign/</link>
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    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Sports]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <pubDate>Fri, 07 Aug 2026 12:23:55 +0000</pubDate>
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