<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:media="http://search.yahoo.com/mrss/" version="2.0">
<channel>
<title>Adweek Feed</title>
<link>https://www.adweek.com</link>
<description>Breaking News in Advertising, Media and Technology</description>
<copyright>Copyright 2026</copyright>
<lastBuildDate>Mon, 12 Oct 2026 21:10:33 +0000</lastBuildDate>
<atom:link href="https://www.adweek.com/feed/?vertical=digital" rel="self" type="application/rss+xml"/>
<image>
    <url>https://static-www.adweek.com/wp-content/uploads/2025/03/cropped-image-6.png?w=32</url>
    <title>Adweek Feed</title>
    <link>https://www.adweek.com</link>
    <width>32</width>
    <height>32</height>
</image>
<item>
    <title><![CDATA[United Reorganizes Advertising Business To Prioritize Starlink and Other Tech Investments]]></title>
    <description><![CDATA[Changes at United's Kinective Media follow a string of leadership departures.]]></description>
    <dc:creator><![CDATA[Mitchell Parton]]></dc:creator>
    <link>https://www.adweek.com/commerce/united-reorganizes-advertising-business-to-prioritize-starlink-and-other-tech-investments/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1964545</guid>
    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail Media Networks]]></category>
    <pubDate>Mon, 12 Oct 2026 16:04:53 +0000</pubDate>
</item>
<item>
    <title><![CDATA[How Brands Made Space for Creativity at CultureCon]]></title>
    <description><![CDATA[Chase Ink, Cricket Wireless, Lincoln, HBO Max, Audible, and Pinterest found distinct ways to support creatives, entrepreneurs, and culture shifters.]]></description>
    <dc:creator><![CDATA[Bianca Brutus]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/how-brands-made-space-for-creativity-at-culturecon/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1963138</guid>
    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[Digital Marketing News]]></category>
    <category><![CDATA[Diversity, Equity and Inclusion]]></category>
    <category><![CDATA[Events]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Generational Marketing]]></category>
    <category><![CDATA[Industry Events]]></category>
    <category><![CDATA[Internet Marketing]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Mon, 12 Oct 2026 16:04:30 +0000</pubDate>
</item>
<item>
    <title><![CDATA[DOJ Launches Antitrust Investigation Against ABC News, CBS News, NBC News, CNN, and Fox News]]></title>
    <description><![CDATA[The Justice Department is looking into whether the news outlets violated the Sherman Act.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/doj-launches-antitrust-investigation-against-abc-news-cbs-news-nbc-news-cnn-and-fox-news/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1964681</guid>
    <category><![CDATA[ABC]]></category>
    <category><![CDATA[CBS]]></category>
    <category><![CDATA[Fox News]]></category>
    <category><![CDATA[Legal]]></category>
    <category><![CDATA[Media News]]></category>
    <category><![CDATA[MS NOW]]></category>
    <category><![CDATA[NBC]]></category>
    <category><![CDATA[Politics]]></category>
    <pubDate>Mon, 12 Oct 2026 15:01:03 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Lifestyle First: How the Next Generation Is Rewriting Luxury Real Estate]]></title>
    <description><![CDATA[Brad Nelson of Sotheby’s International Realty on how the definition of “valuable” has shifted.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/lifestyle-first-how-the-next-generation-is-rewriting-luxury-real-estate/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1963377</guid>
    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[C-Suite]]></category>
    <category><![CDATA[Generational Marketing]]></category>
    <pubDate>Mon, 12 Oct 2026 14:47:59 +0000</pubDate>
</item>
<item>
    <title><![CDATA[As Novig Unveils Sydney Sweeney Sequel, Powerade Bites Back]]></title>
    <description><![CDATA[Sweeney's second topless ad for the brand follows a media firestorm over her first, which reportedly helped quadruple the company's valuation]]></description>
    <dc:creator><![CDATA[Rebecca Stewart]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/as-novig-unveils-sydney-sweeney-sequel-powerade-bites-back/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1964553</guid>
    <category><![CDATA[Creativity x Culture]]></category>
    <category><![CDATA[Paywalls &amp; Registration]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <pubDate>Mon, 12 Oct 2026 14:21:16 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Editor’s Note Now Attached to ABC News Story Involving Trump&#8217;s Sons]]></title>
    <description><![CDATA[ABC News reportedly pulled a story about an investment firm tied to President Trump’s sons before issuing a correction.]]></description>
    <dc:creator><![CDATA[mmwachiro]]></dc:creator>
    <link>https://www.adweek.com/tvnewser/editors-note-now-attached-to-abc-news-story-involving-trumps-sons/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1964581</guid>
    <category><![CDATA[ABC]]></category>
    <pubDate>Mon, 12 Oct 2026 13:00:59 +0000</pubDate>
</item>
<item>
    <title><![CDATA[How to Resonate With Consumers in the Age of Attention]]></title>
    <description><![CDATA[This post was created in partnership with Zappi The consumer attention economy continues to fragment, and marketers must adapt to not just grab it, but hold it.&nbsp; During an ADWEEK [&hellip;]]]></description>
    <dc:creator><![CDATA[Reid Lewis]]></dc:creator>
    <link>https://www.adweek.com/creativity/how-to-resonate-with-consumers-in-the-age-of-attention/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1963955</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[ADWEEK House]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Creative Advertising]]></category>
    <category><![CDATA[Testing]]></category>
    <pubDate>Mon, 12 Oct 2026 11:26:22 +0000</pubDate>
</item>
<item>
    <title><![CDATA[AI Is Changing How Marketing and Technology Teams Work Together]]></title>
    <description><![CDATA[This post was created in partnership with Monks Key takeaways Keeping pace with consumers has become a demanding assignment for marketing teams. New tools give marketers more ways to create [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/ai-is-changing-how-marketing-and-technology-teams-work-together/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1964452</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[ADWEEK House]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Emerging Technologies]]></category>
    <category><![CDATA[MarTech]]></category>
    <pubDate>Mon, 12 Oct 2026 11:25:50 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Entering the New World of Marketing With LLMs]]></title>
    <description><![CDATA[This post was created in partnership with Integral Ad Science&nbsp; Conversational AI is quickly opening up a new world for marketers, with opportunities in audience reach and targeting. But the [&hellip;]]]></description>
    <dc:creator><![CDATA[Reid Lewis]]></dc:creator>
    <link>https://www.adweek.com/programmatic/entering-the-new-world-of-marketing-with-llms/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1963963</guid>
    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[ADWEEK House]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Emerging Technologies]]></category>
    <category><![CDATA[Media Agencies]]></category>
    <pubDate>Mon, 12 Oct 2026 11:25:24 +0000</pubDate>
</item>
<item>
    <title><![CDATA[Healthcare Marketers Rethink Infrastructure in Search of Real-Time Results]]></title>
    <description><![CDATA[This post was created in partnership with Doceree Key takeaways Today’s healthcare marketers are embracing AI’s analytical capabilities in an effort to move toward new models that build stronger links [&hellip;]]]></description>
    <dc:creator><![CDATA[Melissa Ward]]></dc:creator>
    <link>https://www.adweek.com/performance-marketing/healthcare-marketers-rethink-infrastructure-in-search-of-real-time-results/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1964444</guid>
    <category><![CDATA[adops - branded content]]></category>
    <category><![CDATA[ADWEEK House]]></category>
    <category><![CDATA[Artificial Intelligence]]></category>
    <category><![CDATA[Emerging Technologies]]></category>
    <category><![CDATA[Health and Wellness]]></category>
    <category><![CDATA[MarTech]]></category>
    <pubDate>Mon, 12 Oct 2026 11:24:57 +0000</pubDate>
</item>
</channel>
</rss>