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<title>Adweek Feed</title>
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<description>Breaking News in Advertising, Media and Technology</description>
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    <title><![CDATA[FIFA World Cup 26 Ad Tracker: Brands Kick Off Summer of Soccer]]></title>
    <description><![CDATA[The latest ads, stunts, and activations around the men's tournament.]]></description>
    <dc:creator><![CDATA[Rebecca Stewart]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/fifa-world-cup-26-ad-tracker-brands-kick-off-summer-of-soccer/</link>
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    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Legacy Brands]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Sports Marketing News]]></category>
    <category><![CDATA[World Cup]]></category>
    <pubDate>Thu, 11 Jun 2026 12:05:00 +0000</pubDate>
</item>
<item>
    <title><![CDATA[EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom&#8217;s 17-Year Run]]></title>
    <description><![CDATA[The account is estimated to be worth around $250 million.]]></description>
    <dc:creator><![CDATA[Rebecca Stewart]]></dc:creator>
    <link>https://www.adweek.com/agencies/exclusive-hp-hands-global-media-to-publicis-ending-omnicoms-17-year-run/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1948377</guid>
    <category><![CDATA[Accounts]]></category>
    <category><![CDATA[Agencies]]></category>
    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Thu, 11 Jun 2026 11:20:06 +0000</pubDate>
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    <title><![CDATA[TAG Loses Ground as P&amp;G Drops Mandate and Google, Trade Desk Ditch Certifications]]></title>
    <description><![CDATA[One of adland’s most influential accreditors is showing signs of strain as major players let their certifications lapse]]></description>
    <dc:creator><![CDATA[Kendra Barnett]]></dc:creator>
    <link>https://www.adweek.com/media/tag-loses-ground-as-pg-drops-mandate-and-google-trade-desk-ditch-certifications/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1948363</guid>
    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[General]]></category>
    <category><![CDATA[Media News]]></category>
    <category><![CDATA[Platforms]]></category>
    <category><![CDATA[Technology]]></category>
    <pubDate>Thu, 11 Jun 2026 11:18:43 +0000</pubDate>
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    <title><![CDATA[The Secret Behind Marketing Sleep and Disrupting a $585 Billion Health Market ft. CEO Tim Rosa]]></title>
    <description><![CDATA[Rosa also discusses his rise from CMO to CEO by scaling three categories.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/the-secret-behind-marketing-sleep-and-disrupting-a-585-billion-health-market-ft-ceo-tim-rosa/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1948428</guid>
    <category><![CDATA[C-Suite]]></category>
    <category><![CDATA[Health and Wellness]]></category>
    <category><![CDATA[Leadership &amp; Talent]]></category>
    <category><![CDATA[Marketing Vanguard]]></category>
    <pubDate>Thu, 11 Jun 2026 11:13:03 +0000</pubDate>
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    <title><![CDATA[Audio First: How Tonies Is Winning the Battle for Kids&#8217; Attention]]></title>
    <description><![CDATA[Chief experience officer Ginny McCormick explores how audio-first technology is shaping storytelling and childhood play.]]></description>
    <dc:creator><![CDATA[Eva Kis]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/audio-first-how-tonies-is-winning-the-battle-for-kids-attention/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1948418</guid>
    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[Audio &amp; Podcast News]]></category>
    <category><![CDATA[Generational Marketing]]></category>
    <pubDate>Thu, 11 Jun 2026 10:45:16 +0000</pubDate>
</item>
<item>
    <title><![CDATA[DNA&amp;STONE Takes Aim at Sex Trafficking Ahead of World Cup]]></title>
    <description><![CDATA[With sex trafficking expected to spike around the tournament, DNA&Stone raises awareness of the issue with real testimonials.]]></description>
    <dc:creator><![CDATA[Brittaney Kiefer]]></dc:creator>
    <link>https://www.adweek.com/creativity/dnastone-takes-aim-at-sex-trafficking-ahead-of-world-cup/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1948358</guid>
    <category><![CDATA[PSAs: Public Service Announcement Campaigns]]></category>
    <category><![CDATA[World Cup]]></category>
    <pubDate>Thu, 11 Jun 2026 09:00:00 +0000</pubDate>
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    <title><![CDATA[Amazon Exec Reveals What the New Alexa Has That Rufus Didn&#8217;t]]></title>
    <description><![CDATA[Alexa for Shopping is opening up new ad opportunities.]]></description>
    <dc:creator><![CDATA[Lauren Johnson]]></dc:creator>
    <link>https://www.adweek.com/commerce/amazon-exec-reveals-what-the-new-alexa-has-that-rufus-didnt/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1948255</guid>
    <category><![CDATA[AI News]]></category>
    <category><![CDATA[Amazon News]]></category>
    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail Media Networks]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Thu, 11 Jun 2026 09:00:00 +0000</pubDate>
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    <title><![CDATA[How Crocs Made a Punchline Into a Competitive Advantage]]></title>
    <description><![CDATA[Reilly’s career has spanned Stanley, HeyDude, and Crocs, and he’s never fled. In so doing, he’s built one of the most culturally-resonant brands of the last decade.]]></description>
    <dc:creator><![CDATA[ADWEEK Staff]]></dc:creator>
    <link>https://www.adweek.com/brand-marketing/how-crocs-made-a-punchline-into-a-competitive-advantage/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1948381</guid>
    <category><![CDATA[Adweek Podcasts]]></category>
    <category><![CDATA[Audio &amp; Podcast News]]></category>
    <category><![CDATA[Branding]]></category>
    <category><![CDATA[Brands]]></category>
    <category><![CDATA[Business Podcasts]]></category>
    <category><![CDATA[Marketing Vanguard]]></category>
    <pubDate>Thu, 11 Jun 2026 08:56:34 +0000</pubDate>
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    <title><![CDATA[These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion]]></title>
    <description><![CDATA[Cannes Lions unveiled the 2026 shortlist for the Dan Wieden Titanium Lions, one of the most prestigious prizes in the advertising industry. ]]></description>
    <dc:creator><![CDATA[Brittaney Kiefer]]></dc:creator>
    <link>https://www.adweek.com/creativity/these-18-campaigns-are-competing-for-the-coveted-cannes-titanium-lion/</link>
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    <category><![CDATA[Cannes Lions]]></category>
    <category><![CDATA[Premium]]></category>
    <pubDate>Thu, 11 Jun 2026 07:31:02 +0000</pubDate>
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    <title><![CDATA[Walmart Challenges Amazon With New Google Deal]]></title>
    <description><![CDATA[Advertisers can now target Walmart shoppers on YouTube and see when those ads lead to sales, thanks to a new deal between Walmart Connect and Google, executives told ADWEEK. It&#8217;s [&hellip;]]]></description>
    <dc:creator><![CDATA[Kathryn Lundstrom]]></dc:creator>
    <link>https://www.adweek.com/commerce/walmart-challenges-amazon-with-google-deal/</link>
    <guid isPermaLink="false">https://www.adweek.com/?p=1948057</guid>
    <category><![CDATA[Ad Tech Industry News]]></category>
    <category><![CDATA[Advertising News]]></category>
    <category><![CDATA[Advertising/Marketing]]></category>
    <category><![CDATA[Ecommerce News]]></category>
    <category><![CDATA[Exclusive]]></category>
    <category><![CDATA[Premium]]></category>
    <category><![CDATA[Retail Media Networks]]></category>
    <category><![CDATA[Retail News]]></category>
    <pubDate>Thu, 11 Jun 2026 06:00:00 +0000</pubDate>
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