Adwords-Tip

12 Tips To Writing Effective Ads

noreply@blogger.com (Unknown) — Thu, 19 Jun 2008 11:12:00 -0700

Top 12 Tips To Writing Effective

Google AdWords Select Ads

In this article I show you my top twelve tips for creating effective Google AdWords Select ads https://adwords.google.com/select/

I've been testing the Google pay per click advertising system for a while, with much success. These tips will help you create ads that generate higher click through rates, and lower cost per click.

1. Target The Right Audience

Target the right audience by selecting the language and countries that you want to target. For example, I exclude all countries where English is not understood by a large percentage of the population.

2. Refine Your Keywords

Use square brackets "[...]" around your keyword/s.

For example:
[google]

[google adwords]

Your ad will only show when the search is for the exact keyword phrase you have included within the brackets.

The ad will not show for searches that include other keywords. In our example, this would be for searches such as "google search," or "google news."

3. Test Multiple Ads Simultaneously

Always test 2 (or more) ads simultaneously. This is what is known in the print industry as an A/B split test.

Find out which one produces the higher click through ratio. Then replace the weaker performing ad with a new one.

Continue this process in your never-ending quest to get the highest click through ratio possible.

4. Track The Return-On-Investment Of Each Ad

Google tracks the click through ratio of each ad. But it doesn't track the conversion ratio.

Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Make sure each ad produces a return-on-investment.

5. Include Targeted Keywords In Your Ad

Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad.

When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user's attention. For this reason, ads with searched keywords usually perform better than ones without.

6. Sell The Benefits

Spell out one or more major benefit in your ad. For example, make more money, stay younger looking, lose weight, get healthier, live happier, etc.

7. Include Attention Grabbing Words In Your Ad
Start your headline with an attention grabbing word. For example, "Free:, New:, Sale:, etc."

Make sure you stay within Google's editorial guidelines [https://adwords.google.com/select/guidelines.html].

8. Use Words That Provoke Emotion & Enthusiasm

Use power words or call-to-action phrases that provoke emotion, enthusiasm and a response.

Here are some examples of power words:
free, cheap, sale, special offer, time limited offer, tricks, you, tips, enhance, discover, fact, learn, at last, free shipping, etc.

Here are some examples of call-to-action phrases:
* Buy Today - Save 50% * Download Free Trial Now * Sale Ends Tomorrow

Make sure the phrase specific to your business, otherwise Google may reject the phrase.

9. Sell Your USP (Unique Selling Proposition)

What makes your product or service better, or different, from the competition? Spell them out in your ad.

For example, one of Amazon.com's first taglines was "Earth's Biggest Bookstore." That's a powerful USP!

10. Link To Relevant Landing Pages

If an ad is for a specific product or service, create a landing page for the ad. Include relevant and useful information to convert the customer. Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.

11. Remove Common Words

Remove common words, such as "a, an, in, on, it, of, etc." Remove every word that does not absolutely need to be in the ad. Make every word count.

12. Deter Freebie Hunters

Deter freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost.

This may reduce your click through ratio, but that's OK. After all, you're not trying to target every body, only potential customers. In most cases, freebie hunters will never become paying customers.

Conclusion

Remember that advertising is a never-ending series of tests. Always track your ads. Never stop testing different keywords and ads to improve your conversion ratio and lower your customer acquisition cost.

Advertising in Google's AdWords Select [https://adwords.google.com/select/] advertising system works. It may not necessarily produce as many visitors as Overture, but the click through cost can be lower.

Master the art of advertising in Google, and you could outsmart the competitor who's always outbidding you in Overture. [http://www.overture.com]

Referal link :

http://www.addme.com/newsletters/issue269.htm

Adwords Marketing Tools :
http://www.mikes-marketing-tools.com/

How to use the Keyword Tool

noreply@blogger.com (Unknown) — Wed, 18 Jun 2008 14:20:00 -0700

How do I use the Keyword Tool by Google

There are three ways to access the AdWords Keyword Tool: from within one of your ad groups; from your AdWords account's Tools menu; and from an external URL. Using the Keyword Tool from within your ad group will give results based on your campaign settings and your account's performance history. Instructions for using this tool are below.

The Keyword Tool in your account's Tools menu and the external Keyword Tool don't consider either of these factors. Instructions for accessing these are at the bottom of the page.

To access the Keyword Tool from within one of your ad groups:

1.Sign in to your AdWords account at https://adwords.google.com/.

2.Select the appropriate campaign and ad group.

3.Select the Keywords tab.

4.Click Keyword tool.

5.In field labeled How would you like to generate keyword ideas?, use the options labeled Descriptive words or phrases, Website content, or Existing keyword to create a keyword list. You can switch between options without losing your work. Detailed instructions for using each option are below.

6.Show or hide columns in the statistics table for each group with the Choose columns to display drop-down menu.

6.1Select a column that you'd like to show or hide. After the table updates, you can select another column to show or hide, and so on.

6.2Select Show all to see all columns.

6.3Select Show defaults to restore the three columns that were showing originally: Advertiser Competition, Last

6.4Month's Search Volume, and Avg. Search Volume.

7. If you show the Estimated Ad Position or Estimated Avg. CPC columns, a field labeled Calculate estimates using a different maximum CPC bid will appear. If you leave the field blank, the estimates in these two columns will be based on the maximum cost-per-click (CPC) bid that would likely put your ads in the first, second, or third position on a Google search result page. To see how the estimates change, enter a different maximum CPC and click Recalculate.

8.Build your keyword list in the shaded box.

8.1Match Type: Use the drop-down menu in the Match Type column if you'd like to change the match type for all your keyword results. The keywords are a broad match by default.

8.2Add: Click Add next to a particular keyword to move it to the keyword list in the shaded box. The keyword will be added as a broad match. If you'd like to add it as a phrase, exact, or negative match, select your preferred match type from the drop-down menu next to Add. Keywords already in your ad group will be marked In ad group, and you won't be able to move them to your keyword list. (Important: Keywords in your account will not be marked if you access the Keyword Tool from the Tools menu or from the external URL. If you access the tool in one of these ways, be careful not to add keywords to an ad group where they already exist. If you do, you'll overwrite the keywords' destination URLs and cost-per-click (CPC) bids.)

8.3Add all: Click this link at the bottom of the table to add all keyword results to the shaded box. Remember that you only want to add targeted keywords to your ad group. If the Keyword Tool has given you a long list of keywords that don't all closely relate to your product or service, you most likely do not want to click Add all. Instead, add individual keywords per the instructions above.

8.4Remove/Remove all: Click Remove next to each keyword in the shaded box that you no longer wish to include in your ad group. Or, click Remove all to clear all the selected keywords from your ad group.

8.5Click Add your own keywords to expand a field and add any more keywords that you think of. Click Add to List when you're done.

8.6Click Get more related keywords to generate additional keyword ideas based on the keywords you selected for your ad group. This feature is a useful way to refine your original Keyword Tool results.

9.Download keywords by clicking text, .csv (for excel), or .csv. You'll need a spreadsheet program to open a .csv file.

10.Click Save to a different ad group if you'd like to save your keywords to a different ad group than the one from which you accessed the tool. Choose your preferred campaign and ad group from the drop-down menus.

11.Click Estimate Search Traffic to see traffic estimates for the keyword list you've built.

11.1 Click delete next to any keywords you no longer want.

11.2 Click Save Changes at the bottom of the page when you're happy with your keyword list.

11.3 Your new keywords will be lost if you click Cancel. We recommend that you not click Estimate Search Traffic until you've finished building your keyword list.

12. If you didn't go to the Estimate Search Traffic page, save your keywords by clicking Save to Ad Group in the shaded box.

For more information to :
http://adwords.google.com/support/bin/answer.py?hl=en&answer=25918

Free Keyword Suggestion Tool

noreply@blogger.com (Unknown) — Wed, 18 Jun 2008 14:15:00 -0700

1.Google AdWords: Keyword Tool

https://adwords.google.com/select/KeywordToolExternal

2.Free Keyword Suggestion Tool from Wordtracker

http://freekeywords.wordtracker.com/

3.Seo Book Keyword Suggestion Tool

http://tools.seobook.com/keyword-tools/seobook/

4.Free Search Term Suggestion Tool by KeywordDiscovery.com

http://www.keyworddiscovery.com/search.html

5.Keyword Selector Tool

http://inventory.overture.com/

6.Free Keyword Suggestion Tool - Keyword popularity Tool

http://www.selfseo.com/keyword_suggestion_tool.php

7.Discover the best keywords to target on your website

http://www.keyworddiscovery.com/

8.Check Google Pagerank

http://www.selfseo.com/check_google_pagerank.php?PHPSESSID=s8t7cihk1id1ccap8sa2ph3td1

9.Keyword typo generator & Keyword misspelling tool

http://www.selfseo.com/keyword_typo_generator.php

10.Keyword Density - SEO Tools

http://www.seochat.com/seo-tools/keyword-density/

11.Good Keywords - Find the best keywords for your web pages.

http://www.goodkeywords.com/

12.Keyword Forecast: adCenter Labs

http://adlab.msn.com/Keyword-Forecast/KeywordTrendsWeb.aspx

13.Yooter - Free Keyword Selection Tool

http://www.yooter.com/keyword/

14.MIVA Keyword tools to help businesses grow

https://account.uk.miva.com/advertiser/Account/Popups/KeywordGenBox.asp

15.Keyword Suggestion Tool

http://www.build-reciprocal-links.com/keyword-suggestion/

16.Keyword Density SEO Tool

http://developers.evrsoft.com/seotool/

15 tips for AdWords beginners

noreply@blogger.com (Unknown) — Wed, 18 Jun 2008 14:03:00 -0700

All of this has been mentioned before here, but I couldn't find a beginners post like this so I thought I'd quickly put one together. I'm sure there's inaccuracies in here, so feel free to pull me up on them (because it will make it more useful for anybody just starting out with adwords and keep me from talking bull) and add your own beginners tips.

1.Don't use broad matching

At least not to start off with. What's broad matching? From the horse's mouth:

“If you include general keyword or keyword phrases-such as tennis shoes-in your keyword list, your ads will appear when users search for tennis and shoes, in any order, and possibly along with other terms.”

With expanded matching it becomes even harder to know when your keywords will show, because Google will pick them algorithmically.

Broad match is usually used by experienced advertisers looking to save time (usually with a long list of negative keywords) or by lazy advertisers, who may not have the time or the inclination to target their campaigns. Broad matching can also be the right way to go for parts of certain kinds of campaign, but wading straight into it can be dangerous.

2.Use dynamic titles

Dynamic titles are easy, they don't cost anything and they usually have a good effect on CTR and conversion rates. The phrase that the searcher uses in their search will come up as the the title of your AdWord. This saves you having to create an individual ad for each keyword and means that your ad will be more targeted. In the title field of your ad simply put {keyword:your backup title here}. The backup title is in case the search phrase is too long for the title field or if adwords can't display the search for some other reason.

3.Use global negatives

If you're selling something, you don't want people finding your ad if they're searching for free stuff. This sounds obvious, but do some searches and you'll see it happening. Use the word 'free' in your campaign global negatives. You can also use this for other words you don't want to turn up for. Using negative keywords is especially important if you're using broad matching.

4.Turn off content targeting and search network

Do you know where to look at these ads? No. Leave them alone until you feel confident that you know where they'll be showing and that you can make them work – get comfortable with Google first. Conversion rates and CTR's change dramatically for each search property, not to mention content targeted ads. Get acquainted with Google before you move on to the others.

5.Test different creatives and positions

How much of a difference will being in the first position, as opposed to the second, third or sixth position make, for your net profit? The answer is that it depends on your creative, industry and who else is bidding on your keywords. The bottom line is that you should know. Test your creative in each position and work out where it will be most effective, from an ROI point of view. Remember also that the adwords ranking algo works on a CPCxCTR basis (it's actually
more complicated than that, but that gives an idea as to why out of two ads with similar CPC's, one will be higher because of a higher CTR)

You can also test your creatives. Write 5 or 6 different ads and set them to run evenly (Google will run the one which preforms best by default, but you can set them to run evenly in your campaign settings). The creative which gives you the highest ROI is the one you should go with. You should probably run this kind of test for more than just a day.

6.Optimise your landing page

The landing page is the page which the person who clicked on your ad will see when they come through to your site. Don't use your homepage as your landing page unless it deals only with selling the product you're advertising. For instance, if you're selling posters, have a landing page for 'flower' posters and a landing page for 'car'. You can even go one better and have a landing page for each poster – so you'll have a page for 'sunflower posters' and 'bmw 5 series posters'.

7. Optimise your creatives

Optimising creatives is another topic entirely – but there are some easy wins (depending on, again, the strategy being appropriate for your campaign): one, for example, is using a keyword specific url. If you're selling Nike AirWalk shoes you might want to set the URL on your creative to display as: www.example.com/nike/nike-airwalk. Keep in mind that this has no relation to the real click through URL – but it looks better than your domain name – and certainly better than a long line of numbers. Keep this relevant however, because otherwise you could cheese people off if they don't find what they're looking for.

Another easy win is to not include superlatives, like 'world's best' and 'most loved product' or ALL CAPITAL LETTERS. Google will just disapprove them. If you do mention a price or something else (like: the UK's best selling mobile phone) then you must back that up on the landing page for the ad. One of the most important things to remember that the ad copy is one of the most crucial things for making people click through. This sounds obvious, but there are a lot of very bad creatives out there.

8. Track conversion and ROI (Return On Investment)

Track everything. Google will track impressions, clicks and click through rate. Just because an ad has a high CTR doesn't mean that it is making you money! You can use Google's own conversion tracking codes, or you can use your own software. If you don't know how each keyword is preforming – then you won't be able to optimise your campaigns, by turning off the keywords that aren't working and investing more in the keywords which are.

9. Work out your CPA (Cost Per Acquisition)

How much is each sale costing you? Are your Google adwords listings preforming as well as your Overture listings? Your SiteMatch listings? Your offline marketing? You should know how much you're paying for each order/sale/download/enquiry/whatever on each channel – only then will you be able to set CPA targets to work towards and know which channel is best for you.

10. Don't enter into bidding wars

It is easy to get into bidding wars with your competitors. You want to be number one and so does your competitor. The best thing to do is to take a step back, ten deep breaths and consider how important it really is to be in the number one spot. If you can justify it, fine but otherwise: let your competitor be number one, slot into the number two slot and wait.

If you have a better product, your clickthrough rate will get you to the top – and you'll still be paying the same as you were in the second position. More and more people are using automated bidding software. This software will update at a set interval to keep the ad in the desired position. Doing battle with this kind of software is even more frustrating and less rewarding than trying to outbid a competitor.

11. Set a weekly budget and stick to it

When you're first starting out this is really important. adwords is addictive, and like anything else addictive, it can quickly get out of hand. A keyword may convert like nobody's business one day and die the next. Make sure you know a keyword is working (more importantly, know why it is working) before you invest more.

12. Geotarget

Geotarget your ads to the relevant audience. It can be done when you set up a new campaign and in your campaign settings. If you want to show on .com that's fine, but remember that you can geotarget to individual countries and even cities (you can target regions in the US, UK, Canada, France, Germany, Italy, Japan, Spain and the Netherlands). The more targeted users feels that your ad is, the more likely they are to click on it.

13. Organise your campaigns into adgroups

This will make it easier for you to know what is doing well and what isn't – especially a year later. If you're selling shoes have a campaign not just for running shoes, but for Nike, and then an adgroup for each Nike model.

14.Keep a close eye on your competitors

Is your competitor doing something better than you? What keywords do you share with your competitors? Can you discern their strategy? Do they use automated bidding software? Do their landing pages have some magic which you should be emulating? This is the sort of stuff you can find out and the kind of stuff that you need to know.

Referral Link :
http://www.webmasterworld.com/forum81/2839.htm

What is Google AdWords

noreply@blogger.com (Unknown) — Wed, 18 Jun 2008 13:42:00 -0700

What is Google AdWords Pay Per Click (PPC) Advertising ?

Google AdWords is a pay per click (PPC) system for advertising on Google. The ads appear on the right hand side of the Google Search page for keywords , key phrases that you choose.

Google AdWords allows anyone to run targeted advertising on the Google search engine. Google AdWords ads are the links that get displayed in the right hand column of a Google search results page. Additionally, Google runs "Sponsored Links" at the very top of the page before the search results. These dominant ads are displayed in a light coloured box along the top of the page. How does Google AdWords work?

AdWords Management runs all ads directly on Google.com.au to get your business advertised on the first page of Google Australia.

Google is the largest search engine in the world! With 80% of all internet users using Google, and with a unique audience of 9.6 million people, it is by far the largest and most popular search engine in Australia.

When a visitor on Google types a keyword that is related to your business and location, your advertisement will appear on the top or right hand side of the search result for your key terms.

Upon subscribing to AdWords Management, you will be given an account manager who will work directly with you to maximize the exposure your business receives on Google, within your daily budget, giving you that extra edge over your competitors. Your account manager will pay particular attention to many factors, including what differentiates you from your competitors; the geographic locations you service (as geographic targeting is a tool available to better target prospects); where your customers typically come from and how they search for your business.

Learn more Benefits of Google AdWords

Highly targeted leads – people are actively searching for your products and services Quick and easy – once your campaign is setup, there is almost an instantaneous implementation on the search engine. Pay per click – you only pay when someone actually goes onto your website.

There is also no minimum bid. Measurability – receive monthly reports directly from Google that allow you to track your campaign, including vital statistics such as impressions and your click through rate. Your costs are easily measured and budgeted for through the implementation of setting a maximum cost per day.

Flexibility – unlike print media, a digital medium provides the flexibility to quickly adjust your marketing campaign.

This could be used if your current marketing campaign is proving ineffective or if your wish to push a new product line or service. AdWords also offers the flexibility of stopping or pausing your campaign at any time. Google AdWords

Referral link for more information :
http://adwordsmanagement.com.au/what-is-google-adwords.html

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What is Affiliate Marketing

noreply@blogger.com (Unknown) — Wed, 18 Jun 2008 13:32:00 -0700

What is Affiliate Marketing

Affiliate Marketing is a revenue sharing venture between a website owner and an online merchant. The website owner will place advertisements on his websites to either help sell the merchant's products or to send potential customers to the merchant's website, all in exchange for a share of the profits.

There are three ways to earn money through affiliate marketing:

Pay Per Click — Every time a potential customer leaves the affiliate website by "clicking" on the link leading to the merchant's website, a certain amount of money is deposited in the affiliate's account. This amount can be pennies or dollars depending on the product and amount of the commission.

Pay Per Sale — Every time a sale is made as a result of advertising on the affiliate's website, a percentage, or commission, is deposited into the affiliate's account.

Pay Per Lead — Every time a potential client registers at the merchant's website as a result of the advertisement on the affiliate's account, a previously determined amount is deposited into the affiliate's account.

For many website owners, this is a great way to earn some extra money without actually having to "do" anything. All it involves is placing an ad on the affiliate's website. There's no selling or promotion of any kind. The affiliate can just sit back and wait for the profits to roll in.

It's also beneficial to the merchant. By placing affiliate marketing advertising on websites all over the Internet, he has free

advertising and doesn't need to do much selling on his own. The more websites a merchant is affiliated with, the more exposure his products get, and all he has to do is allow ads for his products to appear on someone else's website.

While affiliate marketing has its benefits, there are also a few cons. For instance, the merchant has to share the profits with an outside party. If an affiliate uses unsavory means to bring customers to his website and sell the merchant's products, the merchant will also have to contend with doing a little damage control on his reputation.

The affiliate has to do thorough research on the merchant before agreeing to affiliation. To not do so can mean ending up with a merchant who refuses to pay commission fees or packs up his business and moves on without informing any of his affiliates. This is rare, however, and most merchants and affiliates have a pleasant and profitable business arrangement.

It's important to choose wisely. In some cases, an ad can be placed on an affiliate's website for months before a potential customer "clicks" or purchases something. If the commission is only pennies, this can lead to a frustrating relationship. Both the affiliate and the merchant are well advised to ensure the relationship will be mutually beneficial.

Affiliate marketing is considered one of the best ways to earn money online. If this is an avenue you wish to pursue, you'd be well advised to research each merchant thoroughly. After that, there's not much else to do except wait for the profits to roll in!

Referral Link
http://www.wisegeek.com/what-is-affiliate-marketing.htm