AdWords Help Experts

View your Impression Share Data in the AdWords User Interface

Kim Clinkunbroomer — Thu, 11 Mar 2010 04:06:46 +0000

Google AdWords recently added a new menu line containing Streamlined Analysis Tools.

The impression share can be enabled on the campaign level under the new Columns dropdown on the Campaign tab.

View your Impression Share in the AdWords Interface

This is a great addition to the User Interface due to the fact that Impression Share is a really important metric to monitor when it comes to account performance.

Impression Share now in AdWords User Interface

Impression share is broken down into 4 categories:

1. Impression Share – Overall representation of the percentage of times your ads were actually shown in relation to the total number of chances your ads could have been shown. Any ‘loss’ of impression share can be explained below.

2. Lost Impression Share (Budget) – Is the lost impression share due to budget restrictions.

3. Lost Impression Share (Rank) – The percentage of impressions lost due to low ad rank - not rank as in position rank as in (cost-per-click bid x Quality Score = Rank).

4. Exact Match Impression Share – Informs you of how your keywords would perform if they were all exact matched, so that you can determine whether or not match type is a cause for low impression share.

Very important data now at our fingertips.

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Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

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AdWords: First Page Bid Estimates

Kim Clinkunbroomer — Mon, 08 Mar 2010 03:49:13 +0000

First page bid estimates are what google approximates you would have to pay to be visible on the first page of search results when the search query exactly matches your keyword. This first page bid estimate (FPBE) is based on your keyword quality score. If your keyword quality is low then you will likely have a higher FPBE than you would have if your keyword quality score were better.

Checking your first page bid estimates is a good way to identify areas for improvement, develop a bidding strategy, and identifying keywords that may be less expensive than others.

There are two ways to view your first page bid estimate.

1. keyword/placement performance report. Customize the report to show the First Page Bid Estimate.

Customizing your Keywords/Placement Performance Report to show First Page Bid Estimate

2. Spreadsheet edit feature is a quick way to review your first page bid estimates.

How to View your First Page Bid Estimates in Spreadsheet Edit.

The spreadsheet edit will display the first page bid estimates like this:

Spreadsheet Edit - First Page Bid Estimates

Again, look at your first page bid estimates from time to time to analyze what effect your quality score has on your account.

Click here to read more about quality improving quality score.

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Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

AdWords YouTube Videos: Kim Clinkunbroomer’s YouTube Channel

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AdWords Launches New My Client Center

Kim Clinkunbroomer — Thu, 04 Mar 2010 02:32:47 +0000

Google launched a New My Client Center.

AdWords Launches New My Client Center

This updated version will allow one to:

Edit Client Descriptions inline
Link Several Client Accounts at one time
Unlink from accounts directly from the MCC vs. drilling down into the client account.

Welcome changes to make life a little easier.

Here is a peek at the new MCC.

New AdWords My Client Center

To see the About the New My Client Center Interface page visit. https://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=164135

Learn More About the New My Client Center

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Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

AdWords YouTube Videos: Kim Clinkunbroomer’s YouTube Channel

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Looking for a Negative Experience in the New AdWords Keyword Tool(beta)

Kim Clinkunbroomer — Mon, 22 Feb 2010 16:19:27 +0000

I find the AdWords Keyword Tool to be a really great way to proactively manage accounts by identifying negatives before they have resulted in traffic and expense in my clients accounts. I truly appreciate (or did appreciate) the keyword tool for helping me identify negative keywords vs. relying only on the Search Query Report where you are identifying keywords that have already resulted in a click/expense. The beauty of the tool is it assists in identifying negatives ahead of time before it costs you money.

Problem is, the newest version of the Keyword Tool – the now only version of the keyword tool in all my clients accounts, does not include the option to identify and add negative keywords. I can only assume this was some kind of oversight on Googles part.

I have reviewed the page over and over looking for the negative keywords option and there is nothing. Luckily there is a link to the ‘previous interface’ which will take you to the old tool. I am afraid many people will not notice this – see screenshot below marked in Green. This new Keyword Tool (beta) is active as the default internal tool so using the previous interface is your best bet as an internal keyword tool to allow you to review suggestions based on your actual adwords account.

Can we use this latest keyword tool to identify and add negative keywords?

I have posed the question to Google and will update this post if I receive any official comment.

2/23/10 Update – No official comment yet but AWP Stephen aka @adwordshelper on twitter kindly responded letting me know he was forwarding a copy of this article to the appropriate product team at Google – Thanks Stephen!

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Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

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New AdWords Known Issue: Charts in the Change History Tool are not Showing

Kim Clinkunbroomer — Thu, 18 Feb 2010 22:40:01 +0000

Recently added AdWords Known Issue.

Charts in the Change History Tool are not showing.

Charts do not Load in Change History Tool

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Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

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New Round of AdWords Suspensions for Landing Page & Site Quality Guidelines

Kim Clinkunbroomer — Thu, 18 Feb 2010 12:24:54 +0000

Looks like Google has begun another round of suspensions on advertisers who violate Landing Page & Site Quality Guidelines.

I received frantic calls and emails from 4 different advertisers yesterday (2/17/10) who all received a final warning from Google stating their accounts were to be suspended if their landing page quality score issues were not fixed immediately.

Here is an Excerpt from a Google Email:

Advertisers Receiving Emails from Google

These emails need to be taken seriously because advertisers who do not act immediately do run the risk of suspension from Google AdWords.

This issue is extremely difficult for advertisers because Google shares very little info about *why* these advertisers are in violation of site quality guidelines. Google shares a small list of the possible reasons a landing page can be of poor quality but there are many other reasons for low landing page quality. Many advertisers have no idea what they are doing wrong and Google will not give advertisers much direction when it comes to exactly what the issue is and how they can fix it.

If you are facing a possible suspension for Landing Page & Site Quality Guidelines and do not know what is wrong with your website there are services such as the AdWordsPI who can help you identify your issue.

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Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

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Welcome Additions/Updates to AdWords User Interface

Kim Clinkunbroomer — Fri, 12 Feb 2010 19:39:07 +0000

New changes were recently launched in the AdWords User Interface. The addition of a submenu under the AdGroups, Ads, Keywords and Networks tabs. This submenu holds features that were available in the interface but not easily accessible and not known about by many advertisers.

I am really pleased to see this change in the user interface. I find that many AdWords users (mostly the DIY groups) do not even know of many of the features available to them. This change will bring them additional transparency when managing allowing them to make better decisions when optimizing their accounts.

Example from the AdGroups tab

- new submenu makes it easy for advertisers to manage their accounts.

New Sub Menu

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Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

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AdWords Known Issues: Unable to Add Billing Info to AdWords Acccount

Kim Clinkunbroomer — Thu, 11 Feb 2010 12:05:16 +0000

A newly identify technical issue has been reported in AdWords. Some customers appear to be unable to add their billing information which will prevent their account from going active.

Advertisers will need to sit tight while Google works hard to repair this issue. I am sure this one got their attention immediately

Advertisers Can not Enter Billing Info - Their ads will not run until this issue is repaired by Google.

If you have encountered this issue please report it on the AdWords Known Issues Page.

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Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

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AdWords Help Experts ranked “Influential” by Topsy

Kim Clinkunbroomer — Thu, 04 Feb 2010 04:07:37 +0000

AdWords Help Experts rated "Influential" by Topsy

AdWords Help Experts is proud to be ranked “Influential” by Topsy

About Topsy Influence:

“Topsy Influence measures the likelihood that, each time you say something, people will pay attention. Influence for Twitter users is computed using all historical retweets: millons of real, public statements indicating who’s listening to whom. On our website, roughly the top 0.2% most influential of all Twitter users are tagged “Highly Influential”, and “Influential” tags appear for the top 0.5% most influential Twitter users. So if Topsy says you are influential, you are part of a pretty small group!

Topsy search results are ranked by how often they are cited in tweets, and how influential the people are who tweet about them. We use influence for features across the site such as identifying Top Authors or the best Twitter Profile for a search term, for discovering trending terms and authors associated with a website…..”

Thanks to Topsy for recognizing AdWords Help Experts and the hard work we do to bring the best in support and news to Adwords advertisers.

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Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter

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AdWords News: Don’t use AdWords Editor to Edit Promoted Video Ads

Kim Clinkunbroomer — Thu, 28 Jan 2010 12:32:24 +0000

Don’t use AdWords Editor to Edit Promoted Video Ads

Recently Reported on Google’s Known Issues page is a problem with AdWords Editor and Video Ads. Google states that Apparently editing video ads through AdWords Editor results in ’system issues’.

Editor Bug: Don't Use AdWords Editor to Change Promoted Video Ads

Google is working to fix the issue and in the meantime suggests editing through Display Ad Builder until the issue is repaired.

If you are having this issue Report it to Google on their known issues page.

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Posted by: Kim Clinkunbroomer, GAP

Owner of Clinks Web Service & AdWordsPI in Chicago, Illinois

Twitter: Kim Clink on Twitter – AWHE on Twitter