The old AdWords Offers Beta design looked like this:

And the updated design for the AdWords Offers Beta I noticed today looked like this:

I like it, a much cleaner look and the offers stands out more now.

If you are not aware of the Offers Beta it is likely because it is currently very limited.   Search Engine Land reported on the Offers Beta back in June, 2011.   This beta allows advertisers to make an offer with their ads.  The advertiser needs to meet specific criteria to be allowed into the beta and must also provide Google will a pretty detailed list of required materials, coupon text, expiration date, redemption dates and more, last look it was 9 items.  Then you are eligible to have an offer as seen in the screenshot above that when clicked leads to a full-sized coupon where potential customers can  print or save to “My Offers”.

Do any of you use the AdWords Offers Beta?  Have you or your clients had any success with it?

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Article by:  +Kim Clinkunbroomer Clinks Web Service a Google AdWords Partner Company Subscribe: RSS Feeds  |  Follow me on Twitter

The colors are different, the legend is moved to the top vs the right side and on chart mouseover a popup that is also newly formatted including the color codes.

New Look:

Old Look:

New look is a hands down winner in my opinion!

Do you see this in your accounts?  Comments welcome!

Article by:  +Kim Clinkunbroomer Clinks Web Service a Google AdWords Partner Company Subscribe: RSS Feeds  |  Follow me on Twitter

Automated Rules are a time saver and decent optimization feature for advertisers who just don’t have the resources for professional AdWords account management or the time to self manage effectively.   The major drawback was that the rules were limited at 10 rules per user and advertisers who found the feature helpful were left frustrated by the limitation.  Google announced yesterday (1/17/2012) that the limit for automated rules is now increased to 100.

Also announced yesterday is the addition of a very welcome “undo” changes feature.  Who can’t love an undo button, right?  Google added this undo feature to give advertisers more comfort when experimenting with the Automate Rules feature, now they simply ‘undo’ a rule that did not work out. Google’s Help Center explains in more details that only the most recent rule can be undone.  If you set a rule on Friday and another on Saturday you would have to undo Saturdays rule to have Fridays available for undoing.  If Saturdays Rule was set, but did not results in any account changes, it will not have to be undone to get to Fridays rule(s) – read more.

Some of the popular things that can be accomplished with Automated Rules are:

• Scheduling ads
• Pausing low-performing ads or keywords
• Bids and bid scheduling
• Controlling budgets and cost

Full post from Google on Inside AdWords.

Article by:  +Kim Clinkunbroomer Clinks Web Service a Google AdWords Partner Company Subscribe: RSS Feeds  |  Follow me on Twitter

In addition to the mention of this upcoming addition Google also announced an upcoming change related to reporting on Campaign level impression share metrics.

we are also planning to update our algorithms to provide more accurate campaign impression share metrics. As a result, there are some important changes you should be aware of:

1. Refined campaign-level statistics: Since we are improving our algorithms, we will update all campaign-level impression share metrics back to May 2011. As a result, you will no longer be able to see campaign-level historical impression share metrics before May 2011. If you wish to preserve a record of the pre-May 2011 campaign impression share data, you will need to download a report before January 30, 2012.
2. Once-a-day updates: In order to calculate your impression share metrics with a greater degree of accuracy, we will update all impression share metrics once per day (approximately noon Pacific Time [GTM-8]). As a result, the impression share data that you see will not reflect impression share for the current day, and may not include the previous day’s impression share as well (depending on what time of the day you run your report).

These changes will begin to roll out to all advertisers globally on January 30, 2012, so look out for them in your account soon. Once these changes are live, you’ll be able to find more detailed information in the AdWords Help Center.

Article by:  +Kim Clinkunbroomer Clinks Web Service a Google AdWords Partner Company Subscribe: RSS Feeds  |  Follow me on Twitter