Adwords Marketing Blog

Directly linking from Adwords to a Clickbank sales page

Admin! — Thu, 10 Dec 2009 16:39:55 GMT

For good quality scores, your landing page must be targeted to your keyword. The Google robots that crawl the landing page determine this. What do they look for?

a domain with all pages relevant to the main topic
keywords in the domain name
keywords in the page name / url of the page
keywords in the title of the page
keywords in the keywords meta tag
keywords in the description meta tag
keywords in the "h1" heading tags on the page
a keyword density of 2-5%

Robots also like content. They don't like html, css, javascript or other code. Robots can't tell html from content in most cases, so lots of the html just dilutes the keyword density. I've had people run their pages through the tools at google.com/webmasters/sitemap, and google tells them the only keywords that google sees ranking highly are html codes!

What is the bottom line? A good sales page often makes a bad landing page for Adwords quality. It's sort of a double edged sword. A good sales page and lots of html, images, javascript, flash scripts, eye catching layouts and colors. A good landing page for adwords has nothing other than content targeted to a single keyword. In other words, a very boring page to look at.

How you find a middle ground between these extremes? Personally I like to use frames or iframes. I use these techniques to insert one page inside of another. So, my outer page is the high quality landing page, while the inner page is the sales page. The robots see the outer page when evaluating the landing page. The customers see the inner sales page when they link to it.

Here is an example of a landing page using frames...

<html>
<head>
<title>KEYWORD</title>
<meta name="description" content="A sentence or two about KEYWORD."></meta>
<meta name="keywords" content="KEYWORD"></meta>
</head>


<frameset rows="100%">
<frame src="INNER PAGE URL"/>
<noframes>
	<body>
	<h1>KEYWORD</h1>

	KEYWORD RELATED CONTENT GOES HERE

	</body>
</noframes>
</frameset>

</html>

The robots will read the "no frames" part of the page. Customers using modern browsers will only see the Inner Page in the frame. This way you give both sides what they want.

I recommend the following instead of direct linking to a clickbank sales page.

Obtain hosting (free or paid) and domain name related to your topic
Create a landing page using the frame technique described. I would optimize it for a single keyword as recommend in my free Adwords guide.
point you Adwords ads to the new landing page.

You should see a boost to your quality scores by doing so.

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Scheduling Ads To Run At Specific Times During The Day

Admin! — Thu, 29 Oct 2009 12:58:57 GMT

I recieved this question recently.

I do have a question...right now, my keywords are expensive, and I do not have a huge daily budget to work on. I know the goal is to have your ads running 24/7, but until I can get the keywords down in cost using your strategy....is there a time of day that is better than another to run google ads?

I personally don't schedule ads to run at certain times of the day. Mine run all the time.

Using that feature correctly requires you to have lots of data on clicks and conversions. The idea is that you spot a particular point in the day where you are getting more conversions, then you target that time of day.

If you don't know a specific time to target based on data, then it likely won't help.

The only broad timing decision you could make is if your product or service is geared toward a particular geographic region. For example, suppose your website is geared toward North American consumers. You could elect to run your ads only between 8am EST and 9pm PST which are the prime hours for American consumers to use the internet.

This would prevent your ads from running during prime hours in Europe or India. It might also prevent robots running overnight clicking your ads.

I would recommend controlling your spending with the daily budget. Set your campaign to show ads as quickly as possible, and let them shut off when the daily limit is reached. You can collect data on the clicks you do get and split test to improve your sales copy and get a higher CTR. Eventually that will reduce the CPC and allow your ads to run longer.

In addition, you can also improve your ads and landing pages to increase quality as my guide recommends. That will also lower your CPC.

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How can I get my ad into the first position

Admin! — Thu, 15 Oct 2009 13:00:18 GMT

I was recently asked the following question.

How can I get my ad into the highlighted green area for the first 3 ads. I consistently rank 1, 2, and 3 but my ad shows up on the right side and never in the highlighted green area.

Try using "position preference". You can set it to only allow ads in the #1 position, which should be the "green area". Adwords will manage the CPC so that your ads appear only in that position. You can limit the daily budget to control costs.

Read more about position preference from Google themselves

http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=36482

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What is the acceptable keyword density for a landing page

Admin! — Mon, 05 Oct 2009 11:56:10 GMT

Google has not released any information regarding acceptable keyword density. But, the accepted theory is that your maximum keyword density is 5%. That means if you have 200 words on your landing page, no more than 10 of them should be the keyword. Five percent is a high density and it's difficult to exceed that mark.

I generally look for a keyword density anywhere between 2% and 5%. That range is assumed to be good for Google SEO and Google Adwords.

I tend to make sure my keyword appears...

in the page url
in the page title
in the meta description and meta keyword tags
in the h1 tags

If I've done all four of the those, I find that I can have naturally written content without concern for keyword density and still get good quality scores.

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Do You Guess At What To Promote

Admin! — Sat, 26 Sep 2009 03:27:10 GMT

Do You Guess At What To Promote?

> > >

May I ask because I'm curious?

How often do you just **guess** at what markets and products to promote?

And how often does that lead to a campaign that hauls in the loot for you?

And it's okay...

We've all done it...**guess** I mean.

What if?

What if we could get a multi-million dollar corporation to do ALL the work for you?

And...

What if all that research was AVAILABLE FREE?...and all you had to do was know where to look...and how to look?

The happy news is...the work IS done for you...

And my friend David wants to show you this 'secret site'...

You don't have to opt in or anything...

You do have to scroll down 1/2 way on the page and look for

**How To Find A Profitable Niche To Sell To...the Movie**

Then if this helps you as much as I think it will...and you like David's style...

Grab his 4 Day
Money Making Blueprint

Are your Adwords ads too expensive? Slash your Adwords costs and get more traffic with the FREE Adwords Strategy Guide. Get your copy now.

What is a "buying" keyword?

Admin! — Fri, 25 Sep 2009 02:51:25 GMT

What is a "buying" keyword?

It is a keyword that is used by a customer who is ready to buy. It separates the buyers from the those looking for information only. I'm sure you have come across keywords that have plenty of traffic, but no sales. Those are keywords used by people who are just browsing.

You need to concentrate on the buying keywords. There is a new system that locates these buying keywords you. It will change the way you perform keyword research.

What can it do for you?

The fastest way >to become a niche super affiliate
The quickest way> to Generate record-breaking affiliate commissions
The easiest way> to make more money online… guaranteed
The easiest way> to sell anything online… guaranteed

Download Buyer Keyword Generator

Are your Adwords ads too expensive? Slash your Adwords costs and get more traffic with the FREE Adwords Strategy Guide. Get your copy now.

PotPieGirl Finding a Niche Market and Keywords

Admin! — Mon, 27 Jul 2009 01:22:45 GMT

The following is an email I sent to Marshall Alder who has been having trouble with One Week Marketing from PotPieGirl.

I think the methods may work, but you really have to get into the long tail keywords. Did you get the Bum Marketing course from Travis? It talks about finding the right long tail keywords which I think is half the battle.

http://www.bummarketingmethod.com/

I agree with Travis and before I ever read his materials, I was using The Google Keyword Tool and plain old Google Search Results to conduct my research. It's all free. In a nutshell here it is...

1) Find a product. PotPieGirl says find either a market or a product, but I personally start with a product. I do think cb-analytics.com is a good place to go, because clickbanks marketplace is hard to navigate. I also like CommissionJunction.com, but let's stick with ClickBank.

Now, I think the product has to have some gravity. Gravity indicates that somebody is making sales. That means there is a market. Plus the sales letter has to be doing its job if other affiliates make money. Of course too much gravity may mean there's already a ton of affiliates out there. I'm really still trying to define a good gravity point, I'd recommend 50 for now.

http://www.cb-analytics.com/

2) Take a main keyword for the product or the primary market and go to the google keyword tool, and pull up all the related keywords. Look for keyword that have about 1000, maybe even 2000 global monthly searches. Any more than this and there probably too much competition. Of course, you never know until you look, so give a few higher volume ones a try. Find ten long tail keywords that you will research further.

https://adwords.google.com/select/KeywordToolExternal

3) go to plain old Google.com and search for your ten keywords. Wrap each one in double quotes, do a search and see how many pages returned there are (this is called "phrase" match). Travis says you want keywords with less than 1000 competing pages. I agree.

Hopefully, 5 of your 10 keywords fit the 1000 or less competing pages rules. If not, go back to the keyword tool and get another 10 keywords, and look at the competition for them.

4) After you have 5 low competition keywords, start building your Squidoo lenses, writing articles, everything PotPieGirl recommends.

Again, I think if you put more into the keyword research, you get more out.

Are your Adwords ads too expensive? Slash your Adwords costs and get more traffic with the FREE Adwords Strategy Guide. Get your copy now.

How the Adwords Ad Auction system works

Admin! — Sat, 27 Jun 2009 13:13:47 GMT

This is a video from Hal Varian, the Chief Economist at Google. It's a great in depth explanation of how the Adwords Ad Auction system works.

He explains how vital the Quality Score is to a Successful Adwords Campaign. The video explains the Quality Score is calculated. It also explains how it plus your CPC determines ad position. Quality score is the reason your Adwords Campaign will be a success, or the reason it will fail. The Free Adwords Strategy Guide show you how to improve your Quality Scores and Save Money. Request your copy of the Free guide.

Are your Adwords ads too expensive? Slash your Adwords costs and get more traffic with the FREE Adwords Strategy Guide. Get your copy now.

Question regarding the keyword level destination url

Admin! — Wed, 03 Jun 2009 13:02:55 GMT

I had question from one of my customers regarding the keyword level destination url. It seems there some confusion between the adgroup level destination url and the keyword level one. Below is my reply.

There are two kinds of campaigns you can generate with the campaign creator. One, the recommended way of one adgroup per keyword, which results in multiple adgroups. Two, a campaign with a single adgroup and each keyword in the adgroup has a keyword-level destination url. If you "switch to advanced mode" you get the choice to generate multiple adgroups or a single adgroup in the dropdown labelled "AdGroup".

Now, a keyword-level destination is a url attached to the keyword. If you are familiar with adwords, you know you use syntax like this...

   Keyword ** Max CPC ** Destination URL

This provides a keyword-level CPC and Destination url. Thus you can have single adgroup with multiple keywords and multiple destination urls.

A regular destination url is at the adgroup level, and applies to all keywords.

You must have a destination url, in one form or another.

The error message "No need to apply destination url to keyword if generating multiple ad groups." means you have the "Adgroup" dropdown set at "multiple" and you've checked the "Keyword dest. url". What you are saying is generate mutlkiple adgroups with one keyword per adgroup, but then give that one keyword a keyword-level destination url. The system is preventing you from doing that. The only way you'd ever want to check the "Keyword dest. url" checkbox is if you set the "adgroup" dropdown to "single".

Are your Adwords ads too expensive? Slash your Adwords costs and get more traffic with the FREE Adwords Strategy Guide. Get your copy now.

Display Url versus the Destination Url

Admin! — Sun, 31 May 2009 13:44:04 GMT

I got the following question from one of my customers. I think it addresses something I may not have been clear on.

... Now I am going to go work on my ad creation in the campaign creation tool. My question relates to the Display url. What url do I use for display so it does not conflict with with my destination url since my destination url will vary depending on the keywords I choose?

Thanks a lot. Also, is it best to use all keyword matches or just limit it to exact and phrase?

First, Your display url doesn't have to match the destination url. In fact, the display url in Google Adwords has severe size limitations, so you probably can't use the destination url.

The only requirement Google Adwords imposes is that the dispay url domain must match the destination url domain.

What I would do is use only the domain in the display url. For example, if your keyword is "college football", your destination url is something like...

     http://www.mydomain.com/college-football.php

then I would make the display url simply...

     mydomain.com

But, there is an addition tip you can use to get the keyword in the ad one more time. Both Google Adwords and your potential customers will like seeing the keyword as many times as possible. That makes it worthwhile to use this tip.

The tip is to but the keyword in the display url. Again, Google Adwords only makes the domains match, so once you have that you can do anything you want. So you could make your display url this...

     mydomain.com/go-away

So, use the display url to get the keyword out there one more time...

     mydomain.com/college-football

And if you exceed the maximum characters for the display url, so can always use a partial keyword...

      mydomain.com/football

All of this can be done inside the campaign creator using the "keyword"/"dash" tokens. We'll use the "dash" token since spaces are invalid in urls. Make your display url in the campaign creator look like this...

     mydomain.com/[Dash:football]

Which means try to replace the "Dash" with the dash replaced keyword. Then, if the total display url exceeds the character limits, just use the word football instead. This is just like the way Google Adwords Dynamic Keyword Instertion works.

I recommend only using the exact and phrase matches. Broad match will generate impressions and clicks on unrelated searches. Unrelated searches are unlikely to buy from you. By using only exact and phrase matches, you are screening out some of these unrelated searches.

Are your Adwords ads too expensive? Slash your Adwords costs and get more traffic with the FREE Adwords Strategy Guide. Get your copy now.