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	<title>Not a complete failure</title>
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	<link>https://aeroquartet.com/wordpress</link>
	<description>by Benoît Joossen</description>
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		<title>Treasured finally comes to Windows in native form.</title>
		<link>https://aeroquartet.com/wordpress/2023/10/08/treasured-finally-comes-to-windows-in-native-form/</link>
		<pubDate>Sun, 08 Oct 2023 10:41:34 +0000</pubDate>
		<dc:creator><![CDATA[Benoit Joossen]]></dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Movie Repair]]></category>

		<guid isPermaLink="false">https://aeroquartet.com/wordpress/?p=1336</guid>
		<description><![CDATA[Why did it take 15 years to port the app to Windows? For the first version back in 2008, I choose to develop for Mac, because most of the customers back then were using a Mac, and creating an app on Mac from scratch both fulfilled my aspirations and matched my skillset. After a few [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Why did it take 15 years to port the app to Windows?</p>
<p>For the first version back in 2008, I choose to develop for Mac, because most of the customers back then were using a Mac, and creating an app on Mac from scratch both fulfilled my aspirations and matched my skillset.</p>
<p>After a few years operating the Video Repair Service exclusively on Mac, the bar of 1000 different repair algorithms had been crossed, in other words the code base had grown considerably, and porting it all to Windows was not just difficult, but would need years of work.</p>
<p>This is when I convinced myself that instead of a native Windows app, I could develop a web app that would address not just Windows users, but also Linux and mobile devices. Server-side, it would run on a Mac, so existing code would be reused. A very bad idea, but you only know when you try&#8230;</p>
<p>I took this road, first came MP4repair.org, now defunct, whose heyday around 2017 just happened when GoPro and small drones had their peak of popularity. Having demonstrated its value for short video clips recorded by &#8220;amateurs&#8221;, I decided to develop a professional version of the video repair web app, inspired by Treasured.</p>
<p>It shipped in 2016, and quickly became a fairly competent tool for Windows users, who could not run Treasured on their PCs. Still, it remained a web app, and as such the user experience can never be as polished as with a native app. </p>
<p>Unreliable Internet connections, slow processing, differences between browsers, and no access to hardware&#8230; the web app would never get close to Treasured.</p>
<p><a href="https://aeroquartet.com/treasured/download.html"><br />
<img width=640 src="https://aeroquartet.com/img/blog/treasured-on-win10.jpg"><br />
</a></p>
<p>Finally in early 2023, I considered that Treasured code base was mature enough and that repair algorithms had converged and standardized, making a Windows port a possibility. Even with a healthy code base, porting is hard, because between Windows and macOS, objects like an application, a window, a file, &#8230; behave differently. Each of those dozens of subtle differences is a challenge on its own, sometimes with consequences on the whole app architecture.</p>
<p>I&#8217;m proud to announce, after almost one year of work, that Treasured for Windows has shipped.<br />
Next months will bring it to feature and reliability parity with its Macintosh elder brother, then in 2024 we will start adding exciting new features to the Treasured app again.</p>
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		<title>Changes to our Corporate Structure</title>
		<link>https://aeroquartet.com/wordpress/2022/06/17/changes-to-our-corporate-structure/</link>
		<pubDate>Fri, 17 Jun 2022 12:22:40 +0000</pubDate>
		<dc:creator><![CDATA[Benoit Joossen]]></dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">https://aeroquartet.com/wordpress/?p=1300</guid>
		<description><![CDATA[After my move to France in January 2020, Aero Quartet SL, the company that I have founded in 2005, has been reorganized around its other two partners: Begoña Lorenzo and Javier Boronat. Begoña and Javier have registered Crafters Video SL in fall 2019, and started transitioning activity from one company to the other. In December [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>After my move to France in January 2020, Aero Quartet SL, the company that I have founded in 2005, has been reorganized around its other two partners: Begoña Lorenzo and Javier Boronat.</p>
<p>Begoña and Javier have registered Crafters Video SL in fall 2019, and started transitioning activity from one company to the other. In December 2021, all assets of Aero Quartet SL have finally been sold to Crafters Video SL. </p>
<p>This includes this website and Treasured. Therefore, Crafters Video is now operating the Treasured video repair service, and will continue to do so under Aero Quartet brand name.</p>
<p>The team remains the same:</p>
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<div class="orgchart">
<div class="persona">
    <a href="https://aeroquartet.com/treasured/begona.html"><br />
      <who>Begoña Lorenzo</who><br />
      President</p>
<div class="thumb" style="background-image:url('https://aeroquartet.com/treasured/thumbs/begona-thumb.jpg')">
      </div>
<p>    </a>
  </div>
<div class="persona">
    <a href="https://aeroquartet.com/treasured/javier.html"><br />
      <who>Javier Boronat</who><br />
      Video Repair Lead</p>
<div class="thumb" style="background-image:url('https://aeroquartet.com/treasured/thumbs/javier-thumb.jpg')">
      </div>
<p>    </a>
  </div>
</div>
<div style="clear:both"></div>
<p>As for me, I am now collaborating as a consultant, and I will continue to write in this blog in this capacity.</p>
<div class="orgchart persona">
  <a href="https://aeroquartet.com/treasured/benoit.html"><br />
    <who>Benoît Joossen</who><br />
    External Consultant</p>
<div class="thumb" style="background-image:url('https://aeroquartet.com/treasured/thumbs/benoit-thumb.jpg')"></div>
<p>  </a>
</div>
<div style="clear:both"></div>
<p>For former Aero Quartet clients, nothing changes: the same service continues to be delivered, by the same team. The only difference is that a different company name now appears on the invoice.</p>
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		<item>
		<title>Goofy Predictions</title>
		<link>https://aeroquartet.com/wordpress/2022/03/21/goofy-predictions/</link>
		<pubDate>Mon, 21 Mar 2022 11:58:49 +0000</pubDate>
		<dc:creator><![CDATA[Benoit Joossen]]></dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">https://aeroquartet.com/wordpress/?p=1285</guid>
		<description><![CDATA[For my reprise of this blog after a two years hiatus, I will just revisit the last 15 years of posts, going back as far as 2007, and focusing on the most goofy predictions made so far. A self-deprecating warm-up, if you will. My Internet footprint is minuscule by todays standards -I don&#8217;t use social [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>For my <i>reprise</i> of this blog after a two years hiatus, I will just revisit the last 15 years of posts, going back as far as 2007, and focusing on the most <b>goofy predictions</b> made so far. A self-deprecating warm-up, if you will.</p>
<p>My Internet footprint is minuscule by todays standards -I don&#8217;t use social networks- but there is still this blog, with almost one hundred posts.<br />
Let&#8217;s see a few &#8220;nuggets&#8221;, the top 3 of my predictions that did not age well&#8230;</p>
<h1>#3 COVID</h1>
<p>My March 2020 blog post, unsurprisingly, was about the imminent COVID outbreak.<br />
I remember being among the most pessimistic guys back then, predicting a &#8220;minimum of two months of disruption&#8221;.</p>
<blockquote class="wp-embedded-content" data-secret="hk4JAHpGYP"><p><a href="https://aeroquartet.com/wordpress/2020/03/12/our-commitment-to-you-during-covid-19/">Our commitment to you during COVID-19</a></p></blockquote>
<p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://aeroquartet.com/wordpress/2020/03/12/our-commitment-to-you-during-covid-19/embed/#?secret=hk4JAHpGYP" data-secret="hk4JAHpGYP" width="500" height="282" title="&#8220;Our commitment to you during COVID-19&#8221; &#8212; Not a complete failure" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p>
<p><b>Lesson learnt</b>: Don’t bury your head in the sand and imagine that you&#8217;re successfully hidden. Even stupid birds like ostriches don&#8217;t do that, despite popular legend.</p>
<p>If a pandemic is spreading like wild fire 10,000 miles away, it will be in front of your door next week.<br />
What should you do? Face the facts, even if you don&#8217;t like them, and imagine what you can do to mitigate the unavoidable.</p>
<h1>#2 Tablets will be operated from behind</h1>
<p>In January 2010, despite having used an iPhone for over one year, at the time the first iPad was unveiled, I predicted that the iPad would be a radically different beast, operated by fingers from behind. It made perfect sense to me, because the device would be held by both hands.</p>
<p><img src="//aeroquartet.com/img/tablet.jpg" alt="tablet with touch surface behind" width="480"></p>
<blockquote class="wp-embedded-content" data-secret="OoSGXjkSpk"><p><a href="https://aeroquartet.com/wordpress/2010/01/13/a-force-sensitive-back-side-interface-for-the-tablet/">A force-sensitive back-side interface for the Tablet?</a></p></blockquote>
<p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://aeroquartet.com/wordpress/2010/01/13/a-force-sensitive-back-side-interface-for-the-tablet/embed/#?secret=OoSGXjkSpk" data-secret="OoSGXjkSpk" width="500" height="282" title="&#8220;A force-sensitive back-side interface for the Tablet?&#8221; &#8212; Not a complete failure" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p>
<p><b>Lesson learnt</b>: The obvious always win, the best is the enemy of the good.</p>
<h1>#1 Four years late on my own software!</h1>
<div style="float:left; width:180px">
<img src="//aeroquartet.com/img/blog/metronome-right.jpg" style="width:180px">
</div>
<p>Probably still euphoric after an alcoholized by 2017 New Year&#8217;s eve, I wrote that 2017 would finally see the release of the one true redesign of Treasured, with its revamped, elegant, and modern user interface.</p>
<blockquote class="wp-embedded-content" data-secret="U6QIZCDysl"><p><a href="https://aeroquartet.com/wordpress/2017/01/18/whats-new-in-2017/">What&#8217;s new in 2017</a></p></blockquote>
<p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" src="https://aeroquartet.com/wordpress/2017/01/18/whats-new-in-2017/embed/#?secret=U6QIZCDysl" data-secret="U6QIZCDysl" width="500" height="282" title="&#8220;What&#8217;s new in 2017&#8221; &#8212; Not a complete failure" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p>
<p>Revamped Treasured was not released until fall 2021, four years later than my prediction!<br />
This one has no excuse, this was my own project.<br />
In a future post, I will explain how this is even possible, despite having no external dependencies and being the #1 priority of the business.</p>
<p><b>Lesson learnt</b>: Software takes a solid 3x more time to develop than expected.</p>
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		<item>
		<title>Our commitment to you during COVID-19</title>
		<link>https://aeroquartet.com/wordpress/2020/03/12/our-commitment-to-you-during-covid-19/</link>
		<pubDate>Thu, 12 Mar 2020 08:50:27 +0000</pubDate>
		<dc:creator><![CDATA[Benoit Joossen]]></dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">https://aeroquartet.com/wordpress/?p=1278</guid>
		<description><![CDATA[Hi, With all of the news surrounding coronavirus (COVID-19), I wanted to communicate directly with our customer community about what we&#8217;re doing to ensure the Treasured Video Repair Service remains operational during this disruptive time. We are here to serve you, our customers, and we want to be transparent with you regarding our plans to [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Hi,</p>
<p>With all of the news surrounding coronavirus (COVID-19), I wanted to communicate directly with our customer community about what we&#8217;re doing to ensure the Treasured Video Repair Service remains operational during this disruptive time.</p>
<p>We are here to serve you, our customers, and we want to be transparent with you regarding our plans to operate safely and effectively. Our thoughts are with everyone affected by the coronavirus.</p>
<p>We understand that our Treasured service plays a crucial role in the video production industry, and we appreciate the trust you place in us as your full-service video repair partner. In times where travelling and gathering people becomes every day more restricted, reshooting damaged footage is no longer an option in most cases, and our service becomes even more important to the community.</p>
<p>We are taking proactive steps to ensure that we can maintain the normal level of activity in the next months, while prioritizing the health of our employees. We have the ability to run all aspects of our business on a remote basis in the event that employees are unable to physically be present in our offices, and we are performing tests of such ability to ensure of readiness.</p>
<p>We are also encouraging our employees to work from home, hypothetically to prevent the disease from spreading through the workforce, and to avoid any disruption in our operations.</p>
<p>We are committed to maintaining the delivery of our service. I want to personally thank you for your continued support as a valued member of the Aero Quartet customer community.</p>
<p>Sincerely,<br />
Benoît Joossen<br />
Founder, Aero Quartet.</p>
]]></content:encoded>
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		<item>
		<title>Voice Memos &#8220;Epidemic Failure&#8221; and How to Avoid it</title>
		<link>https://aeroquartet.com/wordpress/2019/03/05/voice-memos-epidemic-failure-and-how-to-avoid-it/</link>
		<pubDate>Tue, 05 Mar 2019 17:17:03 +0000</pubDate>
		<dc:creator><![CDATA[Benoit Joossen]]></dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Movie Repair]]></category>

		<guid isPermaLink="false">https://aeroquartet.com/wordpress/?p=1246</guid>
		<description><![CDATA[Since fall of 2018, at Aero Quartet we have observed a surge of requests to fix audio recordings made with an iPhone and Voice Memos app. TL;DR In iOS 12, Voice Memos app has a feature called Replace to edit an original recording. Replace is not reliable and can corrupt the original recording. Corrupted recordings [&#8230;]]]></description>
				<content:encoded><![CDATA[<div style="text-align:justify">
Since fall of 2018, at Aero Quartet we have observed a surge of requests to <a href="//aeroquartet.com/movierepair/corrupt-audio.en.html">fix audio recordings</a> made with an iPhone and Voice Memos app.</p>
<h2>TL;DR</h2>
<ul>
<li>In iOS 12, Voice Memos app has a feature called <u>Replace</u> to edit an original recording.<br />
<u>Replace</u> is not reliable and can corrupt the original recording.</li>
<li>Corrupted recordings can be repaired, but are significantly shorter in duration than originals.<br />The missing duration is lost forever.</li>
</ul>
<div style="text-align:center">
<img src="//aeroquartet.com/img/blog/ios12-voice-memos-app.png">
</div>
<h2>What I Have Observed</h2>
<p>I have pulled data from recent Voice Memos requests to see what they have in common.<br />
A pattern quickly emerged:</p>
<ul>
<li>All the failures happened on phones running iOS 12, and in consequence, the redesigned Voice Memos application.<br />The iPhone model doesn&#8217;t matter.</li>
<li>Failed recordings are always truncated, ie shorter in duration than what the user reports to have recorded, and also shorter than what the phone displays.</li>
<li>No way to reproduce the recording on the phone or on other devices</li>
<p></ul>
<p>I have plotted here a dozen of requests:<br />
The green line is where the dots should be. Unfortunately, all the corrupted recordings are significantly shorter than the original, this is why the dots are below the line.<br />
On average, only one quarter to one third of the audio is still present in the damaged file.</p>
<div style="text-align:center">
<img src="//aeroquartet.com/img/blog/voice-memo-chart.png">
</div>
<h2>Reproducing the Issue</h2>
<p>I made a few experiments to reproduce the problem. On my iPhone 8 and iOS 12, the Voice Memos app has two recording settings: Compressed and Uncompressed.</p>
<p>The samples recorded with each setting have the following audio profiles:<br />
<u>Compressed</u>: <a href="//aeroquartet.com/movierepair/aac">AAC format</a> (mono 48000Hz), bitrate 64 kbit/s<br />
<u>Uncompressed</u>: <a href="//aeroquartet.com/movierepair/apple%20lossless%20audio%20(alac)">Apple Lossless format</a> (ALAC mono 48000Hz), bitrate 720 kbit/s</p>
<p>When I compare this to the damaged samples that I am receiving, the first thing that strikes me is that format and bitrate are different.<br />
All damaged files come in AAC format, but with a frequency of <b>44100Hz</b> and a bitrate around <b>225 kbit/s</b>.</p>
<p>After playing a bit with the app, I finally managed to produce samples with those settings when using the <u>Edit Recording</u> function.<br />
Whenever you use the <b>Replace</b> button to alter the original recording, Voice Memos performs an audio transcoding operation in the background, which converts the format into 44100Hz.</p>
<p>This operation is necessary, because replacing audio disrupts the organization of encoded media. In other words, it cannot be done directly on encoded media, as replacement involves a second audio track, and the two tracks need to be &#8220;flattened&#8221;, to use the technical word, into a new encoded audio track.</p>
<p>The first take-away is that the failure only occurs when <b>Replace</b> feature is used.</p>
<h2>Mechanism of Failure</h2>
<p>Now, why does the failure happen? Although I don&#8217;t have have access to the source code, I can guess how and why the problem occurs.</p>
<p>The first hint is the disconnect between the user interface and the reality:<br />
Whereas the app gives the impression that <b>Replace</b> is a real-time thing, flattening the recording takes some time to complete.<br />
Even if you replace a few seconds in a 2 hours long recording, your iPhone will need several seconds, maybe even minutes for very long recordings, to produce the modified recording.<br />
This operation happens in the background, but Voice Memos doesn&#8217;t reflect this. Instead of showing a progress bar, and labelling the recording as &#8220;in process&#8221; or &#8220;unavailable&#8221;, it makes it look like the change is done and the recording is available when in reality it&#8217;s not.</p>
<p>From here I can guess at several possible flaws in the Voice Memos software:</p>
<ul>
<li>If flattening fails or does not complete, the recording being flattened overwrites the original, as is. This explains why it&#8217;s truncated.</li>
<li>The user interface lets you initiate operations (like a new Edit) on a recording being flattened and this makes the app crash.</li>
<li>Flattening and replacing the recording occurs as a single-step operation, without proper exception handling. Second step, replacement, should never happen if first step hasn&#8217;t been completed and verified first.</li>
<li>Instead, the software should do it in two steps: First, flattening would make the original clip unavailable and a progress indicator would show on the screen that it&#8217;s because it&#8217;s being processed. Second, in case of failure, the software would show an error message and revert the state of the recording. Finally, in case of success, the modified clip would replace the original one.</li>
</ul>
<p>There&#8217;s never a good excuse for the sloppy implementation of a feature like <b>Replace</b>.<br />
I suspect that Apple engineers wanted first and foremost to make Voice Memos look cool and to give the illusion of direct manipulation and instant effects. But technology doesn&#8217;t work that way, flattening takes time, and not reflecting it in the user interface ended, I believe, in a flawed design.</p>
<p>Letting the user do a new edit while flattening takes place, is when user interface and processing enter in conflict. When the app crashes, and probably when corrupted recordings are generated.</p>
<h2>How to Avoid it</h2>
<p>Having understood the failure mechanism, I can now give some advice to avoid it:</p>
<ol>
<li>Avoid using the &#8220;Edit Recording&#8221; as it seems that it&#8217;s not a reliable feature</li>
<p>If you have to use it, take some precautions:</p>
<li>Always do &#8220;Duplicate&#8221; and create a back-up of your recording before using &#8220;Edit Recording&#8221;</li>
<li>After editing a Voice Memo, give enough time to your phone to perform the &#8220;flattening&#8221;.<br />
In particular, don&#8217;t do a second &#8220;Edit Recording&#8221; or a &#8220;Share&#8230;&#8221; immediately after an edit.</li>
</ol>
<h2>What Our Service Can Do</h2>
<p>I often tell my customers that we do magic, but no miracles!<br />
In the Voice Memos case, the magic is to fix the corrupted recording, and the miracle would be to restore the full duration, when only part of it is present in the damaged file.</p>
<p>If you have a corrupted Voice Memo (or any unplayable audio file, from any device), you can use our <a href="//aeroquartet.com">Treasured service</a> to determine the true duration of audio present in the file, and then to repair it. Unfortunately, for the reasons I have explained above, in Voice Memos the duration is usually significantly shorter than expected, but many customers still consider that for important material, it&#8217;s better to recover one third of it than to get nothing.
</div>
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		<title>Interviewed</title>
		<link>https://aeroquartet.com/wordpress/2018/06/15/interviewed/</link>
		<pubDate>Fri, 15 Jun 2018 14:24:14 +0000</pubDate>
		<dc:creator><![CDATA[Benoit Joossen]]></dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">https://aeroquartet.com/wordpress/?p=1226</guid>
		<description><![CDATA[Last week-end, I had the opportunity to be interviewed by Adam Forgione, the guy behind Select Music Library, the website that helps filmmaker find original music for their productions and musicians get paid for their work. Adam has been a customer of Aero Quartet in the past. He wanted to share the good experience he [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>Last week-end, I had the opportunity to be interviewed by <b>Adam Forgione</b>, the guy behind <a href="https://selectmusiclibrary.com">Select Music Library</a>, the website that helps filmmaker find original music for their productions and musicians get paid for their work.</p>
<p>Adam has been a customer of Aero Quartet in the past. He wanted to share the good experience he had with us with fellow filmmakers, so he asked me to answer a few questions.</p>
<h2>All you ever wanted to know about video repair&#8230;</h2>
<p>The result is quite good, thanks Adam for pulling this off:</p>
<blockquote><p>
<b>&#8220;My interview lasted almost an hour but it’s filled with gold.<br />
Here are the chapters if you want to skip to what you want:&#8221;</b></p>
<p><a href="https://www.youtube.com/watch?v=L6Pj-dY37mI&#038;t=96s">1:36</a> – About AeroQuartet<br />
<a href="https://www.youtube.com/watch?v=L6Pj-dY37mI&#038;t=211s">3:31</a> – How It Works / The Process<br />
<a href="https://www.youtube.com/watch?v=L6Pj-dY37mI&#038;t=629s">10:29</a> – Common types of cameras involved<br />
<a href="https://www.youtube.com/watch?v=L6Pj-dY37mI&#038;t=674s">11:14</a> – Pricing<br />
<a href="https://www.youtube.com/watch?v=L6Pj-dY37mI&#038;t=1136s">18:56</a> – Common types of corrupt files<br />
<a href="https://www.youtube.com/watch?v=L6Pj-dY37mI&#038;t=1384s">23:04</a> – How video data is stored on cards or disks<br />
<a href="https://www.youtube.com/watch?v=L6Pj-dY37mI&#038;t=1536s">25:36</a> – Types of media that can be recovered<br />
<a href="https://www.youtube.com/watch?v=L6Pj-dY37mI&#038;t=1698s">28:18</a> – Audio only files<br />
<a href="https://www.youtube.com/watch?v=L6Pj-dY37mI&#038;t=1880s">31:20</a> – Tips to avoid problems in the future<br />
<a href="https://www.youtube.com/watch?v=L6Pj-dY37mI&#038;t=2383s">39:43</a> – Canon EOS issue / bit flipping<br />
<a href="https://www.youtube.com/watch?v=L6Pj-dY37mI&#038;t=2517s">41:57</a> – Counterfeit cards<br />
<a href="https://www.youtube.com/watch?v=L6Pj-dY37mI&#038;t=2678s">44:38</a> – How AeroQuartet got started
</p></blockquote>
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		<title>Transforming the Universe</title>
		<link>https://aeroquartet.com/wordpress/2017/02/23/transforming-the-universe/</link>
		<pubDate>Thu, 23 Feb 2017 22:23:38 +0000</pubDate>
		<dc:creator><![CDATA[Benoit Joossen]]></dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://aeroquartet.com/wordpress/?p=1035</guid>
		<description><![CDATA[Cachu Hwch * * It&#8217;s all gone wrong On 10th of March of 2011, Howard Stringer, then Sony’s chief executive, left Tokyo in a wheelchair. A slipped disk in his back required emergency surgery, and he was flying home to New York for the procedure. What the Welshman didn&#8217;t know was that his situation, already [&#8230;]]]></description>
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<h2>Cachu Hwch *</h2>
<p><em style="font-size:75%">* It&#8217;s all gone wrong</em></p>
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   <img width="200px" src="//aeroquartet.com/img/blog/stringer.jpg">
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<p>On 10th of March of 2011, <a href="https://en.wikipedia.org/wiki/Howard_Stringer">Howard Stringer</a>, then Sony’s chief executive, left Tokyo in a wheelchair. A slipped disk in his back required emergency surgery, and he was flying home to New York for the procedure.</p>
<p>What the Welshman didn&#8217;t know was that his situation, already painful, was about to become even worse. So bad indeed that he would have to step back from CEO the next year, and that his back surgery would have to wait!</p>
<p>When his jet landed the next day, he learned that the <a href="https://en.wikipedia.org/wiki/2011_T%C5%8Dhoku_earthquake_and_tsunami">biggest earthquake in memory and a devastating tsunami</a> had just struck the east coast of Japan.</p>
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<p>Sony factories in the Fukushima and Miyagi prefectures, 8 in total, immediately halted production. Those close to the shore were so badly damaged by flooding that it took over one year to resume production.</p>
<p>Tragedy, however, would also <b>transform Sony</b> in unexpected ways&#8230;
</div>
<div style="clear:both"></div>
<h2>Connecting the Dots</h2>
<p>Fast forward to end of 2016: As I was putting the final touches on <a href="http://aeroquartet.com/wordpress/2017/01/18/whats-new-in-2017/">Treasured 4</a>, I was a bit annoyed.</p>
<p>The rewritten &#8220;engine&#8221;, powered by <u>libavcodec</u>, was really shining. I could finally display those high-end <a href="http://aeroquartet.com/movierepair/xavc">Sony XAVC</a> and <a href="http://aeroquartet.com/movierepair/xf-avc">Canon XF-AVC</a> frames in all their 12-bit glory.</p>
<p>However, my redesign had also a few drawbacks: Some video formats would no longer &#8220;render&#8221;, due to lack of libavcodec equivalent to some proprietary QuickTime codec.</p>
<p>REDCODE and <a href="http://aeroquartet.com/movierepair/hdcam-sr">Sony HDCAM-SR</a> fell into this category, and that was really annoying.<br />I quickly made some statistics of last years requests using those formats, and decided it wouldn&#8217;t be too significant. HDCAM-SR numbers indicated that the format was about to disappear, after decreasing for several years in a row.</p>
<p>Still, we had Sony at both ends of the spectrum: On the head, Sony XAVC, strongly leading the 4K pack; on the tail the dwindling Sony HDCAM-SR.</p>
<p>I couldn&#8217;t help but remember what had happened 5 years earlier, the flooded factories, the production lines stopped for months, and <b>I made the connection:</b></p>
<p>Think a moment about Shiva, the Hindu god of creation and destruction, who creates, protects and transforms the universe&#8230; Tragedies always have a flip side &#8211; and don&#8217;t get me wrong, with over 20,000 casualties we&#8217;re better off without tragedy &#8211; and for Sony the flooded factories may have been a catalyst, that accelerated transition to new technologies.
</p>
<div style="text-align:center">
    <img src="//aeroquartet.com/img/blog/shiva.jpg">
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</p>
<p>But before we analyze the consequences over the years, let me tell you first the inside story of that spring and summer of 2011.</p>
<h2>The Twilight of the Tapes</h2>
<p>When production of HDCAM-SR tapes suddenly stopped in March 2011, professional video tapes were the medium of choice for prime time, episodic TV production.</p>
<p>Although Sony communicated that they expected a three months downtime, the folks in Hollywood, with only two weeks of HDCAM-SR tape supply and a shooting season about to begin, immediately saw the Sendai factory flooding as an existential threat, and started to look for alternatives.</p>
<p>Some of them were already engaged in a tape HDCAM workflow and had no choice but to frantically purchase all existences of HDCAM-SR tape on sale, to secure production until end of season. Tape prices on gray market surged and despite efforts by Sony to alleviate distribution bottlenecks, <a href="http://www.tvtechnology.com/news/0086/japan-crisis-results-in-sony-hdcam-sr-shortage/266008">stocks evaporated in a few weeks</a>.</p>
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    <img src="//aeroquartet.com/img/blog/imx_sony_sendai.jpg">
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</p>
<p>For many other productions, there was still a plan B: Accelerate the move to tapeless workflow.</p>
<p><a href="https://library.creativecow.net/kaufman_debra/magazine_HDCAM-SR-Tape-Shortage/1">Others</a> have explained in detail the immediate impact on the industry of HDCAM-SR tape shortage. To summarize, the shock wave travelled from production down to post-production and delivery:</p>
<ul>
<li>Japan tsunami accelerated a trend that was already happening: the use of tapeless cameras.</li>
<li>Forced to embrace the new ARRI, RED, and other tapeless cameras, the production houses had their fears quickly dispelled: The result was flawless, technology was ready!</li>
<li>Post production houses were now receiving files instead of tapes. Despite huge investments in SR decks, they were forced to adapt.</li>
<li>For delivery of masters to broadcasters, HDCAM-SR tape, the standardized format, was suddenly questioned. If most deliveries were still done in tape, master file transfers through fiber optic lines became common. The future was here.</li>
<li>Archiving, on the other end, moves at a slower pace. Transition from film to HDCAM-SR was still recent in 2011, but shortage raised the question.</li>
</ul>
<p>And with all that, the summer passed quickly&#8230;</p>
<h2>Gloomy Future</h2>
<p>In October, seven months after the disaster, Sony finally managed to <a href="http://www.tvtechnology.com/miscellaneous/0008/sony-resumes-production-and-delivery-of-hdcam-sr-tape/210453">restart production</a> and to resume shipments of HDCAM-SR tapes.<br />
But so much effort would hardly be rewarded.</p>
<p>Productions that had done the switch during summer would no longer need the tapes. Those who had purchased a supply of tapes in the aftermath of the disaster would not need them either, and had already planned to switch to tapeless the next season.</p>
<p>In years to come, Sony would continue to manufacture tapes, but the writing was now on the wall.<br />
With the sudden decline of a very profitable business that otherwise would have enjoyed several more years of bonanza, and the inevitable loss of dominance in professional video industry, Sony was facing a gloomy future.</p>
<div style="text-align:center">
  <img src="//aeroquartet.com/img/blog/against-all-odds.jpg">
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</p>
<p>Of course, any attempt to regain a dominant position had not only to address the 2011 events, but also to envision the future of professional video, and deliver the new end-to-end solution, a kind of HDCAM-SR for 2015-2020 if you will.</p>
<p>In response to that challenge, Sony correctly identified the opportunities born out of crisis:</p>
<ul>
<li>What will replace HDCAM-SR as a standard for post and delivery? Getting rid of HDCAM has opened the eyes of the industry on the importance of a standard medium. Let&#8217;s design a solution that can become the new standard!</li>
<li>4K is about to happen. Let&#8217;s embrace it!</li>
<li>Professional file-based workflows have specific needs (quality, bitrate, grading, metadata, interoperability, &#8230;) Let&#8217;s use the appropriate technology: AVC/H.264 and MXF containers</li>
</ul>
<p>2011 is reaching an end, and now Sony has a plan&#8230;</p>
<h2>Resurrection</h2>
<p>On October 30, 2012, Sony unveiled the XAVC recording format!</p>
<p>In the past 12 months the tape industry had been disrupted and chaos was looming.<br />
Still, someone had to be the first to make a compelling offer, and start building a new order.<br />
<b>Sony had just done it!</b></p>
<p>Let&#8217;s speculate a bit:<br />
In what position would Sony be today in the professional video markets <b>if not for 2011 flooding</b>?</p>
<p>I believe that they wouldn&#8217;t be enjoying a two years lead over Canon, healthy profits, and such a dominant position.<br />
Profitable HDCAM line would have slowed them, the risk of cannibalizing their tape business would have discouraged innovation.</p>
<p>Sure, they would have moved to 4K AVC, but too bland too late. They wouldn&#8217;t lead.</p>
<p>A corollary to the <a href="https://en.wikipedia.org/wiki/The_Innovator's_Dilemma">Innovator&#8217;s dilemma</a> is that companies with biggest investments in old and current technologies are the least inclined to invent the next generation of products.<br />
In 2011, Sony tape business was probably in the middle of the &#8220;milking&#8221; phase. Sony was definitively not the natural innovator, but the tsunami changed everything.</p>
<p>Sony video division had to face the perfect storm, but with the proper timing, vision and resolve, against all odds, they managed an impressive turnabout. A good lesson for the competitors!</p>
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		<title>What&#8217;s new in 2017</title>
		<link>https://aeroquartet.com/wordpress/2017/01/18/whats-new-in-2017/</link>
		<pubDate>Wed, 18 Jan 2017 18:01:55 +0000</pubDate>
		<dc:creator><![CDATA[Benoit Joossen]]></dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Movie Repair]]></category>

		<guid isPermaLink="false">http://aeroquartet.com/wordpress/?p=988</guid>
		<description><![CDATA[First of all, Happy New Year to all the readers! We are starting 2017 very strong at Aero Quartet: A redesigned Treasured is ready to turn beta and will be released in next weeks. Treasured is the cornerstone of our Movie Repair Service, it provides diagnostics and shows preview of the contents of unplayable video [&#8230;]]]></description>
				<content:encoded><![CDATA[<p>First of all, Happy New Year to all the readers!</p>
<div style="text-align:justify">
We are starting 2017 very strong at Aero Quartet:<br />
A redesigned Treasured is ready to turn beta and will be released in next weeks.</p>
<p><a href="http://aeroquartet/movierepair/download">Treasured</a> is the cornerstone of our Movie Repair Service, it provides diagnostics and shows preview of the contents of unplayable video files.<br />
A lot of work has gone into Treasured since its first release in 2008, and we are about to release the most important redesign ever.</p>
<p>Our development roadmap follows a tik-tok schedule, where in even version numbers we make changes to the bowels of the application, changes that are not always visible to the user. And in odd version number we make changes to the user interface.</p>
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<img src="//aeroquartet.com/img/blog/metronome-left.jpg">
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<h2>Tik</h2>
<p>In January, we have putting the final touches on this &#8220;tik&#8221; release: We have rewritten almost everything under the hood, yet the on the surface this looks very similar to version 3.4 released in 2016.</p>
<p>The &#8220;engine&#8221; was redesigned to get rid of dependencies on deprecated parts of macOS (like 32-bit QuickTime and Carbon libraries) that will no longer work in the next years.</p>
<p>Treasured is now a 64-bit application, ready for the next 10 years. This redesign is the foundation upon which future developments will be built.</p>
<p>For the most technically inclined of you, we are now relying on libavcodec (of <a href="ffmpeg.org">ffmpeg</a> fame) to render the media found inside the damaged files, and this brings some advantages over last versions:</p>
<ul>
<li><a href="https://en.wikipedia.org/wiki/High_Efficiency_Video_Coding">H.265</a>, the new high-performance codec, is now detected and previewed. (More about this below)</li>
<li>Treasured will no longer ask you to install some QuickTime codecs to render images. Now everything comes bundled!</li>
<li>Very fast selection of &#8220;Candidates&#8221; for H.264 format</li>
</ul>
<p>
And many more opportunities that we have identified, and that will progressively be deployed in future releases&#8230;<br />
In summary, with this Treasured redesign we make a bold statement:<br />
<b>We want to be here for the next ten years.</b></p>
<h2>H.265 aka HEVC (High Efficiency Video Coding)</h2>
<p>And those next ten years will likely belong to H.265, the new high efficiency codec that promises to cut bitrates by 50% over H.264.</p>
<p>We have already repaired with success a dozen of H.265 videos last year, mostly from Samsung Gear cameras.<br />
For 2017 and 2018, we are anticipating a surge, as H.265 encoding chips will become mainstream in high-end and DSLR equipment.</p>
<p>Treasured is not just capable to detect and preview H.265, there&#8217;s more&#8230;<br />
We have figured out that repairing corrupt mov or mp4 files with H.265 encoding is not very different from what we have been doing with H.264 for over 8 years. In other words, all our experience in delivering high-quality, affordable repairs will be immediately available for new H.265 videos.</p>
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<img src="//aeroquartet.com/img/blog/metronome-right.jpg">
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<h2>Tok</h2>
<p>2017 will be a busy year, because we are also planning a huge &#8220;tok&#8221; release!</p>
<p>Treasured user interface is still surprisingly similar to the first version, that I <a href="http://aeroquartet.com/wordpress/2008/09/14/frankensteins-creature-is-alive/">unveiled in this blog in 2008</a>.<br />
This design has served us well, but is not adequate for the next decade:</p>
<ul>
<li>Mac desktop application user interface has progressed in the last years, influenced by smart phone apps and by macOS evolution. Customers deserve a high-quality, intuitive and beautiful user experience, and we are committed to make it happen.</li>
<li>Progress in Movie Repair technology enables a profound redesign of interface. It&#8217;s not just about aesthetics, it will be about conceptual design, with new, intuitive and useful objects and features.</li>
</ul>
<p>For the moment, we don&#8217;t have mock-ups of the &#8220;tok&#8221; Treasured to show you, but rest assured that this blog will be the first place where you&#8217;ll see them.<br />
<b>And you&#8217;ll love it!</b></p>
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		<title>Survival Bias</title>
		<link>https://aeroquartet.com/wordpress/2016/07/26/survival-bias/</link>
		<pubDate>Tue, 26 Jul 2016 14:45:59 +0000</pubDate>
		<dc:creator><![CDATA[Benoit Joossen]]></dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Movie Repair]]></category>

		<guid isPermaLink="false">http://aeroquartet.com/wordpress/?p=934</guid>
		<description><![CDATA[During World War II, researchers from the Center for Naval Analyses conducted a study of the damage done to aircraft that had returned from missions, and had recommended that armor be added to the areas that showed the most damage. Shortly after, a mathematician called Abraham Wald noted that the study only considered the aircraft [&#8230;]]]></description>
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During World War II, researchers from the Center for Naval Analyses conducted a study of the damage done to aircraft that had returned from missions, and had recommended that armor be added to the areas that showed the most damage.</p>
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  <img src="//aeroquartet.com/img/blog/survivor_bias.jpg">
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<p>Shortly after, a mathematician called <a href="https://en.wikipedia.org/wiki/Abraham_Wald">Abraham Wald</a> noted that the study only considered the aircraft that had survived their missions—the bombers that had been shot down were not present for the damage assessment. The holes in the returning aircraft, then, represented areas where a bomber could take damage and still return home safely. </p>
<blockquote><p>
Wald proposed that the Navy instead reinforce the areas where the returning aircraft were unscathed, since those were the areas that, if hit, would cause the plane to be lost.
</p></blockquote>
<p>And by following this advice, the Navy managed to minimize aircraft loss in the last years of World War II.</p>
<p>Focusing on &#8220;survivors&#8221; when analyzing some process leads to false conclusions, and I was about to make this exact mistake when I started writing this post.</p>
<h2>A Nine Years Survival</h2>
<p>A few weeks ago my business turned 9, and I asked myself what was the biggest mistake I had done during those years.</p>
<p>But when I started making a ranking of mistakes, I realized that this wouldn&#8217;t be very useful to publish such the list without first talking about the <u>mistakes I didn&#8217;t make</u>.</p>
<p>Just as an aircraft returning to base after a WW2 mission, my business had avoided the seminal mistakes that kill so many short-lived ventures.<br />
Therefore, for a reader willing to take my advice, the pitfalls that I had managed to avoid would be the most important to consider.</p>
<p>I&#8217;m leaving this ranking of mistakes for my next post and I&#8217;m focusing in this post on things I got right.</p>
<div style="text-align:right">
   <img src="//aeroquartet.com/img/blog/five-things-mistakes.jpg">
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<h2>1. Make Something People Want</h2>
<p>The main reason I got a few things right when I created <a href="http://aeroquartet.com">Treasured</a> is that it wasn&#8217;t my first take at creating a product. In the previous years I had published a couple of &#8220;hobby products&#8221; and learnt a few lessons the hard way.</p>
<p>The first lesson is that without a <u>painful, unsolved problem, that you can solve and charge money for</u>, there is no future.</p>
<p>And that&#8217;s really counter-intuitive, because media coverage is always about twenty years old drop-outs that create an app that does a few trivial things, become an overnight planetary success, make no money but end up selling to Google or Facebook for a few hundred millions after a couple of years.</p>
<p>There&#8217;s no doubt that this is the story people wants to read, the success that startup founders want to experience. But for founders that&#8217;s like playing lottery and picking the winning ticket. For each such success they will be thousands of failures that nobody will talk about.</p>
<p>On the opposite, I prefer to bet on low risk ventures where my chances to win become acceptable. Granted, I won&#8217;t become super-rich, low risk brings lower reward. But the fact is that most innovative businesses that stick around for nine years have the same DNA: building a low key, niche, uncool product, but that solves a real, painful problem that people is willing to pay money for. </p>
<p>That&#8217;s true in the Internet age, and even now when free mobile apps are all the rage.</p>
<p>Now, how do you discover a painful, unsolved problem? Easy:<br />
<b>Just hang around in places where people with problems go, and ask them!</b></p>
<p>Forums in specialized websites are a perfect place to start hunting for a business idea.</p>
<div style="text-align:center">
  <img src="//aeroquartet.com/img/blog/vecto256-wo-name.png">
</div>
<p>One day in 2007 in a video forum, I stumbled upon a school teacher that needed to repair a surveillance video to figure out who had stolen the classroom computer. Luckily, the computer was recording live video to a hard disk in a locked case, that the thief had left behind. Classroom footage was available on the disk, but the MOV file been corrupted when the computer was taken by the thief.</p>
<p>That day, I repaired my first video (but unfortunately the thief was wearing a hoody and the teacher could not identify him) and decided that this could be a business idea worth investigating. The whole episode was captured in this blog a few days laters <a href="http://aeroquartet.com/wordpress/2007/05/30/playing-detective-repair-a-corrupt-movie-to-identify-a-thief/">and is still a fresh read!</a></p>
<p>Once I knew that some people badly wanted to <a href="http://aeroquartet.com/movierepair/fix-mov-files">repair corrupt MOV files</a>, the next step was to discover what the market would look like.<br />
Through a market survey? <b>No, by offering directly my expertise</b> (which at this point was all but non-existent)</p>
<p>During a few weeks I requested corrupt MOV videos through my website, claiming that I would repair them for free.</p>
<p>I was contacted by around 20 persons, and discovered a surprising diversity of customers, situations, video formats and technical problems to solve. I managed to decently repair most of the videos, and the feedback was great.</p>
<p>This gave me confidence about feasibility and helped me take the <a href="http://aeroquartet.com/wordpress/2007/07/19/from-idea-to-product-in-2-months/">seminal decisions about product and marketing</a>, those that you can&#8217;t get wrong:</p>
<ul>
<li>Target <u>Video Professionals</u>, on <u>Mac</u> platform</li>
<li><u>Deliver as a Service</u></li>
</ul>
<p>Creating a &#8220;universal video repair program&#8221; was immediately ruled out: Diversity of situations, of formats, and quality required by professionals require specialized solutions and personalized support. Only a service can provide that.</p>
<p>The moment of truth is when I started to charge for the service.<br />
Everyone is enthusiastic when you give away free repairs, but when there is money in the equation, everything changes.<br />
You suddenly become liable. You quickly understand that unless you build trust and give solid proofs of repair, no customer will send you money.</p>
<div style="text-align:center; padding:20px">
<img width=100% src="//aeroquartet.com/img/blog/we-re-in-business.jpg">
</div>
<p>Therefore, the service was shaped first and foremost to build confidence:</p>
<ul>
<li>Providing a diagnostics and price quote free of charge, using a sample of the damaged video provided by the customer</li>
<li>Providing a short sample of repaired video</li>
<li>By developing a customized Repair Kit that the customer can use on his Mac, to produce watermarked video out of the damaged MOV file and take the purchase decision</li>
<li>Finally, give a refund guarantee in case expectations are not met</li>
</ul>
<p>The first payment soon arrived. For sure, for the first months the service was still 100% craftsmanship, every customer being a new challenge, but the business was born. A minimal product (Treasured was still one year away) but a viable one.</p>
<p>To be continued&#8230;</p>
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		<title>#1 Lumix GH4</title>
		<link>https://aeroquartet.com/wordpress/2016/07/04/1-lumix-gh4/</link>
		<pubDate>Mon, 04 Jul 2016 10:11:27 +0000</pubDate>
		<dc:creator><![CDATA[Benoit Joossen]]></dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://aeroquartet.com/wordpress/?p=905</guid>
		<description><![CDATA[You can almost sense when technologies are about to be disrupted. Take the internal combustion engine used in automobiles. For about a century the petrol and diesel motors in our cars have experienced incredible improvements, we can talk about 10x increase in energy efficiency, and don&#8217;t get me started with reliability, noise and air pollution. [&#8230;]]]></description>
				<content:encoded><![CDATA[<div align="justify">
You can almost sense when technologies are about to be disrupted.</p>
<p>Take the internal combustion engine used in automobiles.</p>
<p>For about a century the petrol and diesel motors in our cars have experienced incredible improvements, we can talk about 10x increase in energy efficiency, and don&#8217;t get me started with reliability, noise and air pollution.</p>
<p>Even in the last 15 years we have seen dramatic changes, like turbocharged diesel engines in sport cars, common rail direct fuel injection, with electronics and firmware keeping the fuel consumption always optimized.</p>
<div align="center">
<figure>
<img src="//aeroquartet.com/img/blog/sl300.jpg"><figcaption>
The 1955 Mercedes-Benz 300SL, the first production sports car to use fuel injection, is remembered first and foremost for its gull wing doors.<br />
</figcaption></figure>
</div>
<h2>Diminishing Returns</h2>
<p>Yet it seems that reducing fuel consumption further, even a measly 5% or 10%, will require enormous efforts.</p>
<p>In high-end cars we start to see byzantine solutions, like reducing floor clearance at highway speeds to improve aerodynamics, closing partially the front grille to reduce drag while having enough engine cooling, &#8220;smart&#8221; management of pumps and air conditioning, and so on&#8230;</p>
<p>We are clearly in &#8220;diminishing returns&#8221; phase of the innovation cycle. Actually the engine system itself is already fully optimized; today fuel efficiency improvements come from the rest of car.</p>
<p>We are getting close to the hard limit. Thermodynamic cycle of combustion engines allow for a fuel efficiency of 25% to 30% at most. End of story.</p>
<p>Electric cars, on the other side, will soon be mainstream starting at 80% efficiency. (Producing electricity efficiently is another story, but let&#8217;s stay focused on our topic)</p>
<h2>The State of Art for H.264 video in DSLR Cameras</h2>
<p>I can almost sense that H.264 video encoding is at the same point in its technological cycle as combustion engine.</p>
<p>Today we are pulling almost 100% of its potential.</p>
<p>Just as combustion engine efficiency is limited by the laws of thermodynamics, H.264 encoding efficiency is limited by a <a href="https://en.wikipedia.org/wiki/H.264/MPEG-4_AVC">standard approved in 2003</a>. It has received amendments over the last decade, but the efficiency of the codec can&#8217;t improve significantly unless you redesign it.</p>
<p>First H.264 encoding chips didn&#8217;t have all the bells and whistles that Advanced Video Coding standard allows for.<br />
For example, <a href="https://en.wikipedia.org/wiki/Context-adaptive_binary_arithmetic_coding">CABAC entropy encoding</a> is about 10% more efficient than CAVLC, but makes chip design more complex.</p>
<p>This improvement in H.264 is the equivalent of common rail direct injection.</p>
<div align="center"><img class="MRGimg" src="//aeroquartet.com/movierepair/img/lumixGH4v3.jpg" style="max-width:100%" title="Panasonic Lumix GH4" alt="Panasonic Lumix GH4"><br />
<em>source: ephotozine &#8211; Joshua Waller</em>
</div>
</p>
<p>Then some manufacturers started to use different H.264 encoding settings depending on light, for example 3 possible settings for <u>low light</u>, <u>interior</u> and <u>outdoor</u>.</p>
<p>Canon introduced this optimization in cameras with DIGIC 5+ chip, starting with <a href="http://aeroquartet.com/movierepair/canon%20eos">EOS 5D Mark III</a> in 2012. </p>
<p>It consists in offering 3 different H.264 encoder configurations (called Picture Parameters Sets or PPS), each with a different value for a parameter called <u>pic_init_qp_minus26</u>.</p>
<p>The H.264 specification doesn&#8217;t shed too much of a light on what this parameters stands for:</p>
<blockquote><p>
pic_init_qp_minus26 specifies the initial value minus 26 of SliceQPY for each slice. The initial value is modified at the slice layer when a non-zero value of slice_qp_delta is decoded, and is modified further when a non-zero value of mb_qp_delta is decoded at the macroblock layer. The value of pic_init_qp_minus26 shall be in the range of -(26 + QpBdOffsetY ) to +25, inclusive.
</p></blockquote>
<p>In layman terms, this tells the encoder to encode with more detail the shades of color that dominate the picture, and thus avoid color banding: Image quality is slightly improved while keeping same bitrate.</p>
<p>This is like fine tuning the automatic transmission to optimize fuel efficiency.<br />
</p>
<h2>Lumix GH4 seeking optimal H.264 video encoding</h2>
<p>But there&#8217;s still a problem: at the time you start recording, the camera has to pick one of the possible H.264 encoding settings and stick with it until you push STOP. This is not optimal if you walk from interior to outdoor while camera is recording!</p>
<p>This is where Panasonic engineers made a smart contribution:<br />
GH4 cameras also use several PPS, but they dynamically change the active PPS frame by frame to always use the settings that will yield optimal image quality.</p>
<p>Not only that: instead of playing with <u>pic_init_qp_minus26</u>, they use a more fine-grained method to get optimal quality called <u>Picture Scaling Matrix</u>.</p>
<div align="center">
<figure>
<img src="//aeroquartet.com/img/blog/lumix_gh4_pps.jpg"><figcaption>
<u>Picture Scaling Matrix</u> gives you fine-grained control</p>
<div align="right"><u>pic_init_qp_minus26</u> is more like a dial</div>
</figcaption></figure>
</div>
<p>Lumix GH4 engineers have used all the tricks in the H.264 encoding playbook to achieve optimal video quality.<br />
There&#8217;s no much room for improvement for future H.264 cameras.</p>
<p>The Lumix GH4 is a serious contender to be remembered as a top DSLR camera of the H.264 era, just as the Leica M6 for rangeviewer film cameras.</p>
<h2>Disruption Ahead: H.265</h2>
<p>HEVC (H.265), the <a href="https://en.wikipedia.org/wiki/High_Efficiency_Video_Coding">new standard for video encoding</a>, promises a 50% economy in bitrate at constant quality over H.264.<br />
Let&#8217;s see how the transition plays out in the next months. The whole industry has yet to start adopting the new standard.</p>
<p>If this is any indication of what is coming, last month we have received our first corrupt H.265 video from a <a href="http://www.samsung.com/global/galaxy/gear-360/">Samsung Gear 360</a> camera.</p>
<p>Our <a href="http://aeroquartet.com/movierepair/download">tools</a> are not yet ready to detect and repair H.265 routinely, but we already have some prototypes running in-house to address such repair requests and we will be ready for when the H.265 deluge starts.</p>
<p>For the moment, H.265 is only present in specialized markets (surveillance, IP cameras) and in new Samsung products (Gear 360, NX series).
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