Internet Marketing, Search Engine Marketing: Website Promotion

Holi in vizag

noreply@blogger.com (Lacey) — Tue, 10 Mar 2009 08:41:00 +0000

Hello Guys...... Over there,

After a long time i'm back

The festival of Holi is celebrated on the day after the full moon in early March every year.

Originally a festival to celebrate good harvests and fertility of the land, Holi is now a symbolic commemmoration of a legend from Hindu Mythology. The story centres around an arrogant king who resents his son Prahlada worshipping Lord Vishnu. He attempts to kill his son but fails each time. Finally, the king's sister Holika who is said to be immune to burning, sits with the boy in a huge fire. However, the prince Prahlada emerges unscathed, while his aunt burns to death. Holi commemorates this event from mythology, and huge bonfires are burnt on the eve of Holi as its symbolic representation. This exuberant festival is also associated with the immortal love of Krishna and Radha, and hence, Holi is spread over 16 days in Vrindavan as well as Mathura - the two cities with which Lord Krishna shared a deep affiliation. Apart from the usual fun with coloured powder and water, Holi is marked by vibrant processions which are accompanied by folk songs, dances and a general sense of abandoned vitality.Today Holi is an excuse for Indians to shed inhibitions and caste differences for a day of spring fever and Big Fun. Teenagers spend the day flirting and misbehaving in the streets, adults extend the hand of peace, and everyone chases everyone else around, throwing brightly colored powder (gulal) and water over each other.The festival's preamble begins on the night of the full moon. Bonfires are lit on street corners to cleanse the air of evil spirits and bad vibes, and to symbolize the destruction of the wicked Holika, for whom the festival was named. The following morning, the streets fill with people running, shouting, giggling and splashing. Marijuana-based bhang and thandai add to the uninhibited atmosphere. Promptly at noon, the craziness comes to an end and everyone heads to either the river or the bathtub, then inside to relax the day away and partake of candies. In the afternoon an exhausted and contented silence falls over India. Although Holi is observed all over the north, it's celebrated with special joy and zest at Mathura, Vrindavan, Nandgaon, and Barsnar. These towns once housed the divine Krishna. Each area celebrates Holi differently; the Bhil tribesmen of western Madhya Pradesh, who've retained many of their pre-Hindu customs, celebrate holi in a unique way. In rural Maharashtra State, where the festival is known as Rangapanchami it is celebrated with dancing and singing. In the towns of Rajasthan — especially Jaisalmer — the music's great, and clouds of pink, green, and turquoise powder fill the air. The grounds of Jaisalmer's Mandir Palace are turned into chaos, with dances, folk songs, and colored-powder confusion.

25 Quick SEO Tips Even Your Mother Would Love

noreply@blogger.com (Lacey) — Thu, 13 Nov 2008 12:01:00 +0000

1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.
2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.
3. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don’t want the link.
4. Don’t be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.
5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.
6. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.
7. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.
8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.
9. Don’t design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won’t cut it. Spiders can crawl text, not Flash or images.
10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.
11. Check for canonicalization issues - www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.
12. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html.
Ditch the index.html or default.php or whatever the page is and always link back to your domain.
13. Frames, Flash and AJAX all share a common problem - you can’t link to a single page. It’s either all or nothing. Don’t use Frames at all and use Flash and AJAX sparingly for best SEO results.
14. Your URL file extension doesn’t matter. You can use .html, .htm, .asp, .php, etc. and it won’t make a difference as far as your SEO is concerned.
15. Got a new web site you want spidered? Submitting through Google’s regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.
16. If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.
17. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.
18. Search engines want natural language content. Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.
19. Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.
20. If you are on a shared server, do a blacklist check to be sure you’re not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.
21. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.
22. When optimizing your blog posts, optimize your post title tag independently from your blog title.
23. The bottom line in SEO is Text, Links, Popularity and Reputation.
24. Make sure your site is easy to use. This can influence your link building ability and popularity and, thus, your ranking.
25. Give link love, Get link love. Don’t be stingy with linking out. That will encourage others to link to you.

Have a look on indianonlinepromotor wordpress blog.

noreply@blogger.com (Lacey) — Thu, 23 Oct 2008 04:35:00 +0000

Pay Per Click Terms or Glossary of Pay per click

Auto Bidding - A means by which your bid on a given keyword is automatically changed by 1 cent if your nearest competitor changes their bid. Although you set a maximum bid, you may pay less if auto budding works in your favor.

Backlink - Backlinks are links found on other websites that will take the user to your website.

Bid - See Keyword Bid.

Click-Through Rate (CTR) - Click-Through Rate (CTR).

Cost Per Click (CPC) - The amount you pay for each click on your ad. Some people use this term interchangeably with the pay-per-click cost.

Conversion Rate - The percentage of visitors who actually are converted into purchasers of your product/service. It is calculated as the number of click-throughs divided by the number of actual conversions, and the higher the conversion rate, the more effective your campaign has been.

CPM - The cost for 1,000 impressions or ad views.

Hits - The number of times a particular web page is viewed. The number of hits is independent of whether or not it is the same user visiting the same page more than once. Sometimes also referred to as visits.

Impression - Also known as ad views. "Impression" is the term used to describe the viewing of an ad by the user's browser.

Keyword - Keywords are the terms that users enter into the search box of a search engine. Consequently, these are the word(s) you should choose to use in your pay-per-click campaign. Depending upon the company and the size of the campaign, the number of keywords used can range from a few to thousands.

Keyword Bid - The maximum amount of money you are prepared to pay for every time that a user clicks on your pay-per-click ad on a search engine and thus visits your website.

Link Building Campaign - An process of connecting with businesses conducting a type of business comparable to yours in order to exchange links and thus move up both in natural search engine robot crawls as well as in pay-per-click campaigns.

Link Farming - A practice considered unethical by most. It involves a web site linking to others to which it has no connection in terms of the type of business they do, but rather solely for the purpose of increase page ranking in search engines that consider the number of links in their decision on ranking pages.

Minimum Bid - The minimum amount set up a pay-per-click search engine for either a specific keyword, type of keyword, or the overall minimum bid acceptable for any keyword.

Page Rank (PR) - The position that your website has on a given search engine. Often seen abbreviated, as in "I've got a PR6 in Google", meaning you are ranked as number 6 under Goggle for a certain keyword.

Page Views - The number of times a web page is viewed.

Paid Inclusion - A sales technique currently under review by many search engines, paid inclusion is where an advertiser arranges to pay a search engine a certain amount of money to ensure a ranking in their search results, although most search engines do not guarantee the ranking will be among the highest. Many search engines have either stopped this type of plan or are in the process of considering removing this option for online marketing.

Pay-Per-Click (PPC) Advertising - A method of marketing where a business pays a certain amount of money each time someone clicks on a small ad on a search engine's results page or homepage and is then taken to the advertiser's website.

Pay-Per-Click Search Engine (PPCSE) - A search engine that offers pay-per-click advertising as an option to businesses.

Pay Per Performance™ Web Search - Overture's first PPC product which debuted in 1998.

Reciprocal Linking - A practice by which one site links to other (and vice versa) because they offer complementary products, are an affiliated site, etc. The more links one has to other sites usually results in a higher page ranking in search engines, as long as the links are not perceived as link farming.

Return on Investment (ROI) - The bottom line; that is, the amount of money you make as compared to the amount of money you have spent. Many tools exist to help you calculate your ROI for whatever undertaking, including pay-per-click campaigns.

Search Engine Optimization (SEO) - A variety of techniques whereby you change the content, keywords, meta tags, placement of text versus code, etc., in order to enhance your ranking in a search engine.

Unique Visitor - The number of people who visit a web page. If one person visits the same web page 3 or 4 times, the statistics will list them as 1 unique visitor only. See Hits.

Visits - See Hits.

noreply@blogger.com (Lacey) — Wed, 24 Sep 2008 07:18:00 +0000

What is AJAX?

AJAX isn't new; it's a collection of technologies that have been brought together to achieve the goal of dynamically loading data from a server and updating the page without refresh. You may be more familiar with AJAX due to Googles' Suggest feature. If you're UK based, you may recognise the name from the AJAX multi-purpose cleaner we all used to buy.

AJAX stands for Asynchronous JavaScript and XML. It incorporates standard HTML for output to the client window, window interaction using the DOM, data interchange using XML, asynchronous data retrieval using XMLHttpRequest and JavaScript which glues the technologies togther.

Glad we cleared that up.

What can AJAX do?

The technologies have always been there but using AJAX as a foundation, we are getting nearer to the levels of power and interactivity of applications without going down the route of Java or ActiveX. Fantastic!

Think of real-time newsfeeds, Formula 1 lap times, chat and many, many more; the list is endless, all this without the need for third party objects and all based on the web standards which makes it far more accessible to people and devices.

Could the typical business application be consumed by the internet?

The problem with AJAX

AJAX requires a certain level of ability in terms of the users computer and software used. JavaScript is required which isn't always supported, the difference between Internet Explorer [bless it] and all the other browsers adds complexity to the code. As we all know, complexity = inaccessibility/unreliability.

JavaScript has served us well in terms of form validation and other usability enhancements but I've never found the need to really dig deep into client-side script due to most things disagreeing with it such as search engines and assistive devices.

There is also a big usability shift as well. We all know the internet, it's reponse to form inputs, navigation, even tables and frames. Now however, we are having to deal with a new model, the internet is reinventing itself and becoming more powerful which raises the game. I still meet new clients who haven't ever been online. Some use the internet daily but are petrified of being presented with more than two choices when making a decision.

Is it worth me learning about AJAX?

Almost certainly. It's powerful and if you wish to operate at a professional level, even knowing the fundamental underlying technologies is essential. If ever there was a case for dropping the server-side stuff for a few months and learning JavaScript in depth, this has to be it.

What does AJAX look like?

The HTML needed for the example looks like:


 


 Please select a fruit.

The JavaScript needed to call the server and update the page looks like:

function createRequestObject(){
 var request_;
 var browser = navigator.appName;
 if(browser == "Microsoft Internet Explorer"){
   request_ = new ActiveXObject("Microsoft.XMLHTTP");
 }
 else
 {
   request_ = new XMLHttpRequest();
 }
 return request_;
}
var http = createRequestObject();
function getInfo(){
 http.open('get', 'test.php?id='
   + document.form_select.select_select.selectedIndex);
 http.onreadystatechange = handleInfo;
 http.send(null);
}
function handleInfo(){
 if(http.readyState == 1){
   document.getElementById('dyn_div').innerHTML = 'Loading...';
 }
 if(http.readyState == 4){
   var response = http.responseText;
   document.getElementById('dyn_div').innerHTML = response;
 }
}

And the server-side code, using PHP in this example looks like:

 if( $_GET['id'] == 1 )
 {
   echo 'You chose apples';
 }
 else
 {
   echo 'You chose pears';
 }
?>

Not immediately impressive but no refresh despite a server call! The interactive possibilities :)

noreply@blogger.com (Lacey) — Mon, 22 Sep 2008 07:42:00 +0000

Intelligent Link Building? (Article from SEOCHAT)

1.Qassia: Intelligent Link Building?

Everyone talks about building links in the SEO Chat forums, so when I saw someone asking about Qassia and its link building potential, I knew I had to take a look. The self-described intelligence engine is in closed beta at the time of writing, but invitations seem easy to obtain. What is Qassia all about? And is it worth your while? In this first part of a two-part article, we'll explore these and other questions. Qassia describes itself as “a credit-driven intelligence engine coupled to a cascading tag-based directory.” You sign up with Qassia and add knowledge, what the site refers to as “intel.” Kimsolutions, the SEO Chat user who first brought Qassia to my attention, explained that the intel can be your own or something you are legally distributing. I want to emphasize the word “legally,” by the way; the company is pretty strict in their terms of service about that. They're also very strict in their ToS about each user having only one account, ever, in their lifetime. If you ever make more than one account you will be barred from their site. And if you don't understand their terms of service, they tell you not to use Qassia. I can understand the strictness; this is intellectual property we're dealing with after all. Anyway, for every piece of intel you add to Qassia, you get a link back to your site. These are dofollow links, not nofollow links – so you can see how this might help you in the link juice department. Every time you create an intel, read and rate an intel, and/or invite a new user you gain Qassia dollars. This is “funny money” that can't be turned into any other currency – but “The more Qassia dollars you have, the better your websites will rank,” according to Qassia's FAQ. You never have to spend real money to use Qassia; the company plans to keep that totally free, and make its money from advertising (Google ads pop up in lots of places throughout the site, and of course next to many pieces of intel). “Eventually we will introduce auctions for front-page advertising, site-wide links, and other novel ways for you to burn through your hard-earned Qassia dollars,” the company notes. And there are ways to earn real dollars with Qassia, but I'm getting ahead of myself. Let's see what it takes to set up an account, and what it's like to use Qassia.

2.Getting Started with Qassia

This part was very easy. All I had to do was click through the link left by Kimsolutions in the SEO Chat forum, which took me to Kim's profile page on Qassia. At the upper left was a big button that said “Sign up today!” I clicked that and came to a standard-looking sign-up page:

What got cut off in this screen shot were the three items that I was required to check: that I was over 16, that I have never had any other Qassia accounts, and that I had carefully read and understood their Terms of Service. I'm quite certain that the rule about no multiple accounts, ever, is intended as a spam control mechanism, and it probably isn't the only spam control feature the site has in place. I don’t know how they police that, however.
After I registered, Qassia served up a dashboard. I'm almost hesitant to do a screen shot, because it's so full of information that a single image won't do it justice. It's clear that Qassia intended the dashboard to be your starting point and a place for you to get many of your questions answered. It's laid out in the familiar three-column format, with the center column being the largest.
Down the left side were several boxes that seemed especially of interest to newcomers. The first one told me that I was eligible for a bonus – that for the next 12 hours, if I got someone to sign up for Qassia, I'd get $500 Qassia dollars instead of the usual $100. The second box led to a link that explained how to earn Qassia dollars. The third box explained a special promotion. The fourth box contained a list of intel for screening, and the final box gave links to the latest updates (the most recently approved intel, from the looks of it).

3.More on the Dashboard

Now that I've described the left side, I don't feel guilty about cropping it out in the following screen shots of the dashboard:

As you can see from this top part of the dashboard, Qassia subscribes to the sensible idea of giving a user several ways to do things. I can add intel from either the center column of my dashboard or that box on the upper right. There's also a user's manual right at the top, which I'll probably be discussing later. Oh, and as you can see, they're making money – or trying to – from Google ads. Here's the bottom half of the dashboard, sans ads:

Okay, right away we see at least one similarity to a social networking site: you get a user profile. You don't have to put anything in your profile at all. If you do choose to edit it, you can tell it to display a number of things:
A particular name. Your user name will be displayed here if you don't pick one.
An image, such as your photo, which will be resized to 500 x 500 pixels.
An introduction, into which you can embed links. Double check your formatting; when I tried to embed a link, I got an error that said “Thou shalt close thine [url] embedded link [/url] formatting” with the second bracketed item in red. Okay, so they have a sense of humor – and I need to be more on the ball for tagged formatting! At least I didn't have to re-enter the whole page, just fix the problem.
Your location; it's an open text box, so you can enter a city or country (or possibly even an imaginary location, though I didn't go that far).
Your email address; this is controlled by a radio button that lets you choose whether or not to publish it in your profile. By default, your email address is NOT published, so kudos to Qassia for having a clue about privacy.
Your contact information through various messaging services, including Skype, Yahoo, MSN, ICQ, and AIM.

4.So Who Are These People?

After signing up and looking at a few things, I found myself wondering who is behind Qassia. Unfortunately, I was in for a little frustration. Under Qassia's FAQ, all it says is this: “We are an international web development outfit you've probably never heard of. Chances are, though, that you've come across our sites while browsing the net, because we've been putting out good, useful and sometimes crazy sites since 1996. Qassia is, needless to say, our far most ambitious project yet.”
Okay, this is going to drive me crazy not knowing who they are! And the only press release on the site itself, at this time of writing, is one announcing that Acreon, Inc., has taken a five percent stake in the company. There is no mention of how much that comes to in money, since Qassia is still privately owned.
So what other information can we glean from the site itself? Qassia was launched in January of this year. At the time of writing, it has accumulated more than 19,000 members, who are trying to promote a like number of sites. Users have submitted nearly 30,000 items of intel, with nearly 11,000 of these items being “original” (I couldn't immediately find any explanation of the difference between plain intel and original intel). They have banned 97 users, which is not a bad record. It will be interesting to see if they will scale well once they come out of private beta.
That's all I have time and room for now. In the second part of this article, I plan to explain how to find intel, submit and screen intel, and cover other interesting topics about Qassia. I might even have some useful quotes about the site. See you then!

noreply@blogger.com (Lacey) — Tue, 01 Jul 2008 11:39:00 +0000

"Discover The Three Fatal Flaws That Drive Search Engine Spiders Away From Your Site.And Cause You To Lose Rankings And Traffic To Your Competitors."

What does everybody with top rankings know that you don't know? That's the question that drives most people in their quest for Search Engine Optimization (SEO) information. With that "secret" information, those elusive rankings could be yours!

The information is only one piece of the puzzle - figuring out what that information means to your site and why it matters is where the true magic lies. We'll come back to that, but for now let's look at the basics:

Algorithms are complex formulas that the search engines use to determine where sites should rank in the search engine results pages (SERPs). There are multiple factors considered in the algorithms. Rather than trying to turn you into a techno-geek, let me just break this down simply.

There are on-page factors and off-page factors.

On-page factors are considered the foundation of an SEO campaign and they include:

Keyword usage within your text
On-page optimization (the use of HTML code to optimize your site for the search engines)
Search Engine Friendliness (how is your site designed - do you have "search engine blocking" features/technologies on your site?)

In a full SEO campaign, once those issues are addressed, you would then look at the off-page factors. Today let's just focus on the on-page factors and what they mean to you.

Let's go back to the days of playing with toy blocks. Do you remember trying to build something and see how high you could make it? Without a solid foundation, your structure would topple quickly.

Did you ever try to build a house of cards? Your strategy as the house grew more complex was very important - but none of it mattered without a solid foundation.

That is what we are talking about here - creating a solid foundation to grow your search engine rankings on.

Now, think of the foundation of a house - you would never buy a house because of the foundation - it's the look and feel of the house that sells it. However you may not buy a house because of the foundation - if it wasn't solid. Because when you think about it you realize the foundation IS in fact vitally important.

The foundation of an SEO campaign is often overlooked, not talked about, not understood - basically just flat out ignored.

To get top rankings and have long term SEO success, you simply cannot ignore the foundation of your campaign.

Did you know that there is one mistake - that is easily fixed - that could cost you rankings if you overlook it?

To make sure you have a solid SEO foundation and to determine if you would benefit from SEO (if it is worth your time or money to invest in a Search Engine Optimization campaign) you need an SEO Audit - because without one you are flying blind. You don't know if your site has the proper foundation, you don't know if you can actually benefit from SEO (most SEO Firms don't tell you this - but not everyone benefits from SEO!).

Before you do anything else, you need to find out:

Is your site making the number one mistake many sites make? (Hint: Size does matter)
Are you losing rankings and traffic because of simple issues that could be corrected?
Are you missing an important element that could boost your rankings? (Hint: What's in a name?)
The truth about the foundation of your site, and what it means for your SEO success.or failure!

I will stop here for today, I have to finish my Office work. if i continue like this, I never stop .. See u later with another topic.

noreply@blogger.com (Lacey) — Thu, 05 Jun 2008 12:02:00 +0000

On-Page Optimization

Processes and checklists are an important part of my daily routine.
I like to create systems for everything that I do and SEO is no exception. While not every aspect of search engine marketing can be programmed, categorized or easily referenced, (I have a mighty team to handle that stuff!) the bulk of the work can at least be outlined into a handy check list. With no further ado, I give you.....

***The Best Bindu On-Page Optimization Checklist***

*Choose the core term*

It all starts with keyword research. By this point we've already gone through the site and performed extensive core term research. You can learn more about the keyword research process by reading Keyword Research And Selection document.

Selecting which core term to optimize "next" doesn't have to be difficult but a few things need to be considered:

Relevance: Core term must be very relevant to the business
Importance: How important is this core term in relation to the other yet-to-be-optimized core terms.
Audience targeting: Will this bring in highly targeted traffic in comparison to the other core terms?
Search volume: Will this bring in solid volumes of traffic in relation to the other core terms?

*Evaluate page/core term legitimacy*

Here we then take a closer look at the core term/page relationship to ensure that they are a solid match. With some sites, certain pages and core terms could be interchangeable. What we want to do here is to make sure that the page being optimized for any core term is the best possible fit. We want to be sure that the keywords can fit naturally into the content and are the best words to represent the message being conveyed.

*Core term/key phrase research*

Now that we've settled the core term/page issue, we can complete the keyword research process for this core term. This process requires a great deal of research, editing, analyzing, etc. Again, the "how-to" can be found in the Keyword Research and Selection document linked above. By the end of this process we'll have found all relevant supporting phrases and have selected fifteen or so that we'll be optimizing into the page.

*Develop / rework page content*

Once all the keywords are finalized, it's time to start working on the on-page content. It's the role of the copywriter to develop the first round of content, working in keywords naturally. But with any written document, the first draft is rarely the last. We analyze a number of factors before moving the text to the next stage of review:

Keyword usage: Ensuring natural flow of copy while maintaining a proper keyword balance.
Headings: Using headings that are compelling and informative.
Title tag: Create a compelling, keyword rich title for the page.
Description tag: Build a description that is both compelling and reinforces the keyword relevance of the page.
Voice: The site should use a consistent voice from page to page.
Active words: Using words that do more than inform but compel action.
Features & Benefits: Be sure to list out not just features but benefits. Bullets are great for this kind of information.
Skimming & Scanning: Make the document easy to skim and scan while giving the reader the important information as they do so.
Calls to Action: Work in textual calls that drive the visitor to the point of conversion.

*Text usability review*

Once the text is hammered out, we then send it to a third party for a "usability review". Their job is to look at the text from a customer standpoint and see if they can find any place where the text breaks down in the conversion process. This includes finding poorly worded sentences, titles or headings that may fail at their jobs, and ensuring that the reader absolutely knows what they are expected to do next and/or drives them to the information they came for in the first place.

*Page usability review*

At this stage we go ahead and add the content to a development version of the page being optimized and review the page as a whole for usability. We want to make sure the page is able to convey its purpose visually, both with images, formatting, etc. We'll add or change things as necessary to ensure the page provides the reader with the best possible visual representation.

We also take a look at coding issues to ensure there are no potential spidering issues from malformed HTML. If we can streamline the code in any way. By reducing code bloat we can facilitate faster download times, and ensure the relevant information loads first.

*SEO review*

Next we have to look text as an SEO to go over and analyze to ensure the page maintains proper keyword balance between titles, headings, and body content. The SEO also looks at proper usage of alt tags and does any other minor adjusting as is necessary, without destroying any of the copy flow.

*Final approval*

The page is now ready for final approval. Whether that means sending the optimized (development) version to the client for review, or submitting it to the boss, we want to get that final stamp of approval before it goes live. Just like anything, we do expect more minor changes to be made until the page is "perfect".

noreply@blogger.com (Lacey) — Sat, 31 May 2008 09:27:00 +0000

Content and Links are the Bread and Butter of SEO

To the outside world, SEO is a very mysterious industry with little to no standards, no certification or training programs in any of the top universities, and differing methodologies even amongst the most respected experts in the field. It’s easy for common people to get confused about what SEO’s really do and for newbies to get frustrated with information overload.

For example, many SEO experts talk about the need for link bait, link ninjas, PageRank, branding, no follow tags, paid links, on page optimization, title tags, social media, widgets, product reviews, authority articles, blogging, article marketing, search engine inclusion, site architecture, optimal URLs, keyword research, competitive analysis and on and on and on.

While all of these specific tactics are great methods to use to get ahead of the competition in the search results, the core of SEO comes down to the 2 things: content and links.

The bread and butter of SEO is content and links and you simply cannot afford to ignore these crucial components.

So before you venture off obsessing over the latest search marketing fads, it’s important to strip SEO down to the essential basics of content and links. By assessing specific tactics with this new lens, you are able to make good decisions and invest time and money wisely. The 80-20 rule applies as usual.

Let’s look at a few examples to illustrate what I mean.

Twitter. Have you heard of it? Are you actively using it yet? Everyone and their mothers seem to be promoting it and hailing it as the next great thing. I agree with most Twitter evangelists that it is a great networking tool and an effective method to build your personal brand. However, if you look at it from an SEO perspective and your main goal is to build your site to the top of Google, it doesn’t really make sense to use the tool. Will micro blogging on Twitter build the content on your site? Probably not. Will it build links to help you improve your rankings? Again, probably not. You can be much more efficient by spending your time elsewhere.

Here’s another example.

Blogging. Blogs have exploded over the past 5 years with thousands of new blogs sprouting up every day. Should your company start a blog or is blogging just another fad activity for bored teens with nothing better to do? Well let’s look at it from an SEO perspective to determine whether or not blogging is really worth the effort. First, will blogging build content? Sure it will. Every new post is a new page that is potentially crawled and indexed by the search engines. Next, will blogs build links? Yep, blogs are unique in that they conducive to content that even direct competitors would be willing to link to. Also, blogs foster communities with loyal readers constantly linking out to their favorite posts. So as you can see, blogging is definitely worth it using this system.

Now that you’ve seen the SEO view of content and links in action, I want to delve deeper into each of these 2 components. Why are they so important and why do all other SEO tactics stem from them?

Content - The Bread

Content is the foundation of the web that search engines attempt to index and organize for its users. Without content, there is no Internet. Without content, all of your keyword optimization, branding, and site architecture efforts are completely worthless. Think about it - what good is a perfectly optimized site with great usability features and linking structure if it has nothing but worthless content and fluff? You might be able to trick the search engines for a short while, but in the long term it’s doubtful your site will see any significant search rankings for important keywords. Content comes first, especially when we’re talking SEO.

Links - The Butter

As it stands now, most search engines including Google use links as the main factor for ranking in their algorithms. If you want high rankings, usually it’s going to take a number of high quality links from relevant sites. As an SEO, your main method of promotion should be link building. Forget buying the ad in the print publication or putting up flyers in your local supermarket. Although these methods might be able to get you some indirect links, they are unreliable and your time can be spent much more efficiently online. Focus on link building and the traffic will come.

As a disclaimer, I want to note that all of the views expressed in this article are centered around SEO only. I still think many of the marketing methods not related to SEO are important. Branding and social media for example are important tools for every Internet marketer. However, with the emergence of search and the current dominance of Google, SEO is becoming a bigger piece of Internet marketing every day. The opportunity for SEO growth is shrinking as we speak. If your online business cannot be found in Google, it will likely be difficult to survive over the next 3 to 5 years unless you have a large pool of resources or connections. Use your time wisely. Do or die. Content and links.

noreply@blogger.com (Lacey) — Thu, 20 Mar 2008 07:09:00 +0000

seo for BIG companies

ok, at the risk of being inflamatory, I want to wax lyrical about this, but also really want to find out peoples opinions on this.

I work for an seo company that does a number of bigger clients, and hoping to do more and more, as more and more are turning their attention this way - theres actual money to be made with this.

The issue is this: what big companies do you know, in the present climate, who will be willing to entertain "non-spam" techniques - i.e. changing visible page copy, re-arranging website into more logical order etc.

I can tell you, hardly any. They have content management systems, pages that change constantly, marketing considerations - they are NOT looking for solutions which will cause them even more work and headaches in their change control. They have dynamic databases, badly structured sites or mainly graphic sites.. the list goes on. All the problems which you see on non-corporate sites. The difference is, they are not looking to hire seo which complicates matters further - they just want a non-intrusive methodlogy which they can farm out and forget.

So: its a matter of this: do technically spam techniques, which can be non-intrusive, not get in the way of their precious layouts, of content management, OR loose the contract. Simple.

So.. technical spam ethics go out the window. I'm not talking about hardcore spam, not even cloaking, 500 domains each with one keyword, off-topic keywords etc. I'm talking about all the low-intensity technical spam techniques most of us know about.

I personally get quite frustrated when people wax lyrical about how you can do a perfect seo job with not even the slightest technical spam - content, structure etc etc. It seems to me there are different levels of seo - personal website, small - medium clients who are ameniable to alterations, and all the rest which want an seo service with no hassle or extra complication whatsoever.

In other words, there's no such thing as a standard seo methodology. There is no absolute holier than thou ethical seo methodlogy - not in the real world, and not if you are trying to target the bigger fish (who incidently are tehmselves looking more and more at seo in difficult economic times).

All this holy, perfect seo does really get on my nerves, and I'm sorry if I'm coming accross rude, but its just not as simple as some would make out - especially if this is your living. I don't wish to offend anyone, but I think this is a real issue that probably divides a fair number in the seo community.

So I would really like to hear what people think, whats the consensus on this - especially those who have bigger clients who really don't want to know about serious changes to their website.

Thanks!!!

noreply@blogger.com (Lacey) — Fri, 07 Mar 2008 12:20:00 +0000

Great Womens...............................................
Mother Teresa

Angel of Mercy,Mother Teresa's Crisis of Faith......

INDIRA GANDHI

She provided dynamic leadership to the country as Prime Minister from 1966 - 1977 and again from 1980-1984.

DURGABAI DESHMUKH She was the mother of social work in India.

Nightingale of India: Sarojini Naidu

She was the first Indian woman to become the President of the Indian National Congress and the first woman to become the governor of a state in India.

Dr. Kalpana Chawla

First Indian American to fly the US space shuttle.

Sunita Williams

Sunita Williams had been as conferred the ‘India Abroad Publisher’s Award for Excellence’.

Sania Mirza: India's new sporting star

Sania keen to inspire youngsters.
.......Many more
Like this i want to see more and more talented womens from INDIA, Girls keep Roking.

Happy Womens Day

noreply@blogger.com (Lacey) — Tue, 04 Mar 2008 07:10:00 +0000

New Internet Marketing Tools

I read an article based on internet marketing techniques. let me explain u what i read.....

New Internet marketing tools are coming online each and every day. Why should you care? Mainly because these new
marketing tools can have a dramatic impact on your online traffic, leads and sales. So much so, your online
competitiveness can greatly depend on you finding and using these new marketing tools before everyone else does.

And as Internet marketing grows more and more lucrative, it is becoming more competitive each day, so staying aware of
what's happening has become vital to your online success.More importantly, if you're a full-time marketer,your livelihood will
largely depend upon you being able to keep on top of all the new ways of marketing on the web.

With these considerations in mind, I would like to list some new or relatively new marketing tools that have been
effective for me in my online marketing. Some of these are marketing software, others are SEO strategies, marketing
tips and the like... all have helped me achieve my online goals.

Here are some new marketing tools you can try:

1. Real Link Finder :

                                             Neil Shearing's "RealLinkFinder" is a handy little link-building tool you can use to

increase your link popularity and SE rankings.It lets you find targeted blogs that don't have the "nofollow" attribute tag
so your links will count in all the search engines. Great way to build targeted links related to your site's main keywords or keyword phrases.
This is one "No Cost" link-building tool you should try: www.reallinkfinder.com

I have tried this and it is good one for bloggers to increase their link popularity.

2. Peel Away Ads:

                          Simple ads which sit at the corner of any webpage, when a cursor hovers over the pulsating image - the page peels
away to reveal your ad or promotion. Might seem a bit gimmicky, but like the pop-up or fade-in, they do work. You
do get more sign-ups and sales. www.pealawayads.com


3. Video Marketing :

                           Using videos as marketing tools has now become commonplace on the web. If you're not promoting with videos, you are
losing a large portion of the online traffic or surfers currently on the web. Even using videos to explain your site or product will
increase your conversions and sign-ups. Viral videos embedded with your links or site url can produce results when placed on YouTube or Google Videos. If you need help,
one recent commercial product has been from Simon Grabowski (GetResponse) called TalkStream, which lets you put
streaming audio and video on your sites. Just google to find it.

4. Social Media Bookmarks/Tags :

                                            One of the most significant changes in recent years has been the rise in importance and use of social bookmarking
sites like Digg, Del.icio.us, Technorati... these sites are now commanding huge traffic numbers and should not be ignored in your online marketing.

You must connect your content with these sites. This is very simple to do since social media sites use tags, which are more or less simple keywords that help classify content
and links. If you're using the popular Wordpress blog software, each category will be considered a tag.You can create a simple tag in technorati by using this code:

<*a href="http://technorati.com/tag/[tagname]" rel="tag">[tagname]<*/a>

<*a href="http://technorati.com/tag/new+marketing+tools" rel="tag">new marketing tools<*/a>

Remove the *asterisks in actual codes.

5. Add this Button :

                           One of the easiest ways I have found to tap into the whole social media bandwagon is to put the Addthis button on your
webpages and let your visitors bookmark your content for you.

This button is free and only takes seconds to set up on your pages. In case you're wondering if this button works, I recently received 70,000 visitors to one of my sites in
one day from these social media sites. Granted most of this traffic is transitory and not permanent - the huge traffic numbers will only last as long as your links/bookmarks are
on the front pages of these popular sites. But where there is smoke, you can make fire.

6. Blogs RSS Feeds :

                          Likewise, you must have a blog and RSS Feed associated with your site or product. It is vital that you take advantage
of this technology to get your content broadcasted across the web and around the world. RSS is only simple code that syndicates your content to all
interested parties; it originally stood for "Rich Site Summary" and was a way of summarizing your content and broadcasting it. Most people now refer to RSS as Really Simple Syndication. You need a "newsreader" or aggregator
such as Newsgator, Google Reader, My Yahoo! or Feed Demon to access all your feeds.

One little blog traffic tool I find helpful is John Reese's BlogRush, which helps syndicate your blog posts on other blogs. www.blogrush.com

7. Expert Marketing :

                            Another effective way to market online or off is to promote/prove yourself as an expert in your chosen field.Creating articles, ebooks, websites on a subject that
interests you will make you an expert. Once you gain credibility as an expert, your marketing will become much
easier.

Some obvious places to help build this credibility would be Ezinearticles, SelfGrowth, Ideamarketers... I have found these places are excellent for getting your name and your content noticed.

8. Long Tail Niche Marketing :

                                         One of the most effective ways to market online is to use long tail keywords in your niche market. This simply means instead of targeting very general and very competitive keywords, you target less competitive long tail keywords in
a smaller niche market.I have found this tactic especially good for affiliate marketing, and the trick is to find the exact long tail phrase someone is using in the search engines and then construct content/url to match it. I find Brad Callen's
Keyword Elite software program extremely helpful in finding those long tail keywords.

9. Guru Fast-track :
   
                            One of the fastest and quickest ways to earn large amounts online is to hook up with big marketing GURUs and use their huge contact lists. If you have a high quality info product, then JVs (joint ventures) with these savvy
marketers can be a very viable option for you to try.These marketing gurus or experts are valuable marketing tools you can use to your advantage. Granted, their
aggressive marketing methods do turn many people off, but there's no denying their methods do work.

10. Micro-List Marketing :

                                    Micro-List Building is one of the most effective online marketing tools you can use. Quite frankly, I have found building a large opt-in list is not the real key to online wealth but instead creating small micro lists for each of
your promoted products to be much more effective. You can have hundreds, even thousands of these different micro-lists. Use an unlimited autoresponder program like Aweber to handle and manage all these lists.

Studies have shown interested customers may not buy on the first visit, that it may take up to six or seven reminders. So keeping in contact with an interested customer, one who
is looking and in the right mindset to buy, will definitely increase your sales.


Here, rather then the hard-sell, the emphasis should be on collecting contacts in order to give them helpful informative content on the product they're interested in
buying. Supplying quality content should be your main goal; let the selling take care of itself. If you get the first part right, the sale will come naturally.


In conclusion, you must remember when dealing with such a complex creature as Internet marketing, in most cases there's no one single marketing tool that will do the job.
Instead you need a whole orchestra of tools working together in order to make your online marketing the most effective. So why not try some of these tools in your own
online marketing and see the results for yourself. You have everything to gain.

====================================================================================================================

noreply@blogger.com (Lacey) — Thu, 21 Feb 2008 05:32:00 +0000

Social Media Optimaization

Previously we discuss about serch engine optimization, search engine marketing, viral marketing, e-mail marketing, affiliate marketing....

Now we will discuss about SMO today. Now a days, social media optimization is plays a vytal role in website promotion.

SMO is a set of methods for generating publicity through social media online communities and community websites.

Methods of SMO include adding

RSS feeds,
Digg thiss button,
Blogging and
incorporating third patry community functionality like flicker photo slides and galleries or youtube videos.

SMO is in many ways connected as a technique to viral marketing where word of mouth is created not through freinds or family but through the use of networking in social bookmarking, video or photo sharing websites.
In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in blogsphere and special blog search engines like Technorati.

Origins of SMO

Increase your linkability
Make tagging and bookmarking
Reward inbound links
Help your content travel
Encourage the mashups

Descriptively:

Increase your linkability - This is the first and most important priority for websites. Many sites are "static" - meaning they are rarely updated and used simply for a storefront. To optimize a site for social media, we need to increase the linkability of the content. Adding a blog is a great step, however there are many other ways such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format.
Make tagging and bookmarking easy - Adding content features like quick buttons to "add to del.icio.us" are one way to make the process of tagging pages easier, but we go beyond this, making sure pages include a list of relevant tags, suggested notes for a link (which come up automatically when you go to tag a site), and making sure to tag our pages first on popular social bookmarking sites (including more than just the homepage).
Reward inbound links - Often used as a barometer for success of a blog (as well as a website), inbound links are paramount to rising in search results and overall rankings. To encourage more of them, we need to make it easy and provide clear rewards. From using Permalinks to recreating Similarly, listing recent linking blogs on your site provides the reward of visibility for those who link to you.
Help your content travel - Unlike much of SEO, SMO is not just about making changes to a site. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site.
Encourage the mashup - In a world of co-creation, it pays to be more open about letting others use your content (within reason). YouTube's idea of providing code to cut and paste so you can imbed videos from their site has fueled their growth. Syndicating your content through RSS also makes it easy for others to create mashups that can drive traffic or augment your content.

Simply Mashup means ..... content used in mashups is tyically sourced from a thisrd party via a public interface , altough some in the community believe that cases where private interfaces are used should not count as mashups.

For example the use of cartografhic data from googlemaps to add location information to real-estate data from craiglists, thereby creating a new and distinct web service that was not originally provided by either source.

noreply@blogger.com (Lacey) — Tue, 12 Feb 2008 10:54:00 +0000

Hello all,

Just few hr's back i've gone through one site. Now this is something interesting. Have you ever heard about SpaceTime? No? You should check their web page then and watch the video. Firstly I thought that it’s just yet another useless “feature”, however, after watching SpaceTime demo video, I’ve changed my mind. It is not as useless as I thought.

SpaceTime is a free application you can download for Windows. With this application you are able to search Google, You Tube, RSS, eBay, Amazon, Yahoo!, Flickr and Images all in one 3D space.

Just make a search and you will instantly see all the auction items thumbnails; and that’s not all for sure, as it says in their website: “Search Google, YouTube, RSS, eBay, Amazon, Yahoo!, Flickr and Images all in one 3D space.”

Minimum PC Configuration:

Operating System: Windows 2000, Windows XP or Vista
System Memory (RAM): 512MB
Graphics Adapter: 128MB plus 3D Capable
CPU: Pentium 4 2.4GHz or AMD 2400xp+
Screen Resolution: 1280 x 1024
Color: 32-Bit True Color
Network Speed: 768 Kbits/sec

Download SpaceTime.

Here you can Import your IE favorites and Mozilla favorites.
After all, what i know is...... This spacetime is web browser like IE, mozilla...... with new features for 3D search.

Just download it , install it (at max it will take 5 min to do every thing) and see. Defenitely you feel good to know this.

noreply@blogger.com (Lacey) — Tue, 12 Feb 2008 05:21:00 +0000

Hello All,................................ over there, after a long time. Hoew r u all?

Yeaster day i read an article about Email marketing. Let me tell u what i read.

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or old customers and to encourage customer loyalty and repeat business. Sending e-mails with the purpose of acquiring new customers or convincing old customers to buy something immediately. Adding advertisements in e-mails sent by other companies to their customers. Emails that are being sent on the Internet (Email did and does exist outside the Internet, Network Email, FIDO etc.)
Newsletter and e-mail campaigns are a proven way to stay in touch with existing clients and to recruit new clients. The problem with newsletter and e-mail marketing strategies, however, is that many times, these campaigns can be tedious and time-consuming, taking up literally hours for each e-mail and newsletter campaign, have eliminated the drudgery, the tedium, and the hassle of publishing and managing any e-mail and newsletter campaign, and have taken newsletter and e-mail campaign publishing and delivery to the next level! Benchmark newsletter and e-mail campaign management services provide the finest, easiest, and affordable method of handling online and offline publication and delivery of newsletters and mailings of any type, whether promotional, personal, or seasonal.

E-mail marketing (on the Internet) is popular with companies because:

E-mail Markeing Advantages

Compared to other media investments such as direct mail or printed newsletters, it is less expensive.
Return investement (ROI) has proven to be high when done properly and e-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
It is instant, as opposed to a mailed advertisement, an e-mail arrives in a few seconds or minutes.
It lets the advertiser "push" the message to its audience, as opposed to a website that waits for customers to come in.
It is easy to track. An advertiser can track users via webbugs, bounce messages, un-subscribes, read-receipts, click throughs, etc. These can be used to measure open rates, positive or negative responses, corrolate sales with marketing.
Advertisers can reach substantial numbers of e-mail subscribers who have opted in (consented) to receive e-mail communications on subjects of interest to them Over half of Internet users check or send email on a typical day.
Specific types of interaction with messages can trigger other messages to be automatically delivered.

noreply@blogger.com (Lacey) — Fri, 08 Feb 2008 09:12:00 +0000

Build your businesses profile on Google

You can know How quickly boost local Google visibility after reading my blog post . Is your business easily seen on Google, or is it practically invisible?Here's a wonderful tip for boosting the visibility of your local business on Google. It's the lead technique .

Of everything you can do online to increase your visibility, one action blows all the others away by delivering the greatest impact.

What I'm about to show you is fast, free and hardly anyone is doing it.

Sounds too good to be true, doesn't it?

Well, it's real, it works, and you can do it in the time it takes to eat a sandwich. (I timed myself.)

The rest of the story . . . http://ypcommando.com/google_profile.html

noreply@blogger.com (Lacey) — Tue, 05 Feb 2008 09:14:00 +0000

Funny Ad of a coaching institute in India for CAT aspirants!

Internet is one of the largest base for advertisers. In Advanced countries internet marketing is far ahead than that of Developing countries like India. But now a days people are using internet more and more, they are getting addicted to this Online world. If you are watching Indian channels on Television, you will surely find advertisements solely made for websites. Adds for Job and Matrimonial portals are among top advertisers in India. Even online giant Yahoo is showing adds for Yahoo Mail on TV channels and banners.

Internet marketing is the use of Internet to advertise and sell products and services. This Type of marketing includes pay per click advertising (Like Google Adds), banner ads, e-mail marketing, affiliate marketing, interactive advertising, search engine marketing, blog marketing.Email Marketing is one of the biggest and oldest type of marketing use around the internet.

Above picture that I got in my Inbox has an interesting ad linked, from one the coaching Institute in India.This is a very good idea of creating adds like above, so people are definitely going to forward emails with such type ads to there friends, which costs nothing to advertisers. I am also planning to create one such ad for my blog.

noreply@blogger.com (Lacey) — Wed, 30 Jan 2008 12:24:00 +0000

While surfing net, after a long surf automatically i found a add in yahoo. Really i surprised while seeing that add, because i like axill. It provides best Affiliates in INDIA. After that i go through that site and found the following images. It is really good news.

Across the web world including Yahoo, Axill ran its various ad campaigns in major websites and portals. Below are seen Axill’s ad campaigns ran in Yahoo Finance, Yahoo Mail, Yahoo Small Business and Yahoo Groups.

noreply@blogger.com (Lacey) — Fri, 25 Jan 2008 07:53:00 +0000

HAPPY REPUBLIC DAY, INDIA

Republic Day is India's important national event celebrated on January 26th every year. On this day in 1950 the constitution of India came into force and India became a truly Sovereign, Democratic and Republic state. On this day -India finally enjoyed the freedom of spirit, rule of law and fundamental principle of governance. The patriotic fervor of the Indian people on this day brings the whole country together even in her embedded diversity.

FACTS TO MAKE EVERY Indian PROUD

Q. Who is the GM of Hewlett Packard (hp) ?
A. Rajiv Gupta

Q. Who is the creator of Pentium chip (needs no introduction as 90% of the today's computers run on it)?
A. Vinod Dahm

Q. Who is the third richest man on the world?
A. According to the latest report on Fortune Magazine, it is Azim Premji, who is the CEO of Wipro Industries. The Sultan of Brunei is at 6 th position now.

Q. Who is the founder and creator of Hotmail (Hotmail is world's No.1 web based email program)?
A. Sabeer Bhatia

Q. Who is the president of AT & T-Bell Labs (AT & T-Bell Labs is the creator of program languages such as C, C++, Unix to name a few)?
A. Arun Netravalli

Q. Who is the new MTD (Microsoft Testing Director) of Windows 2000, responsible to iron out all initial problems?
A. Sanjay Tejwrika

Q. Who are the Chief Executives of CitiBank, Mckensey & Stanchart?
A. Victor Menezes, Rajat Gupta, and Rana Talwar.

Q. We Indians are the wealthiest among all ethnic groups in America, even faring better than the whites and the natives.
There are 3.22 millions of Indians in USA (1.5% of population). YET,
38% of doctors in USA are Indians.
12% scientists in USA are Indians.
36% of NASA scientists are Indians.
34% of Microsoft employees are Indians.
28% of IBM employees are Indians.
17% of INTEL scientists are Indians.
13% of XEROX employees are! Indians.

Some of the following facts may be known to you. These facts were recently published in a German magazine, which deals with WORLD HISTORY FACTS ABOUT INDIA.
1. India never invaded any country in her last 1000 years of history.
2. India invented the Number system. Zero was invented by Aryabhatta.
3. The world's first University was established in Takshila in 700BC. More than 10,500 students from all over the world studied more than 60 subjects. The University of Nalanda built in the 4 th century BC was one of the greatest achievements of ancient India in the field of education.
4. According to the Forbes magazine, Sanskrit is the most suitable language for computer software.

5. Ayurveda is the earliest school of medicine known to humans.
6. Although western media portray modern images of India as poverty striken and underdeveloped through political corruption, India was once the richest empire on earth.

7. The art of navigation was born in the river Sindh 5000 years ago. The very word 'Navigation' is derived from the Sanskrit word NAVGATIH.
8. The value of pi was first calculated by Budhayana, and he explained the concept of what is now k! nown as the Pythagorean Theorem. British scholars have last year (1999) officially published that Budhayan's works dates to the 6 th Century which is long before the European mathematicians.

9. Algebra, trigonometry and calculus came from India . Quadratic equations were by Sridharacharya in the 11 th Century; the largest numbers the Greeks and the Romans used were 106 whereas Indians used numbers as big as 10 53.
10. According to the Gemmological Institute of America, up until 1896, India was the only source of diamonds to the world.

11. USA based IEEE has proved what has been a century-old suspicion amongst academics that the pioneer of wireless communication was Professor Jagdeesh Bose and not Marconi.
12. The earliest reservoir and dam for irrigation was built in Saurashtra.

13. Chess was invented in India
14. Sushruta is the father of surgery. 2600 years ago he and health scientists of his time conducted surgeries like cesareans, cataract, fractures and urinary stones. Usage of anaesthesia was well known in ancient India .
15. When many cultures in the world were only nomadic forest dwellers over 5000 years ago, Indians established Harappan culture in Sindhu Valley ( Indus Valley Civilisation).
16. The place value system, the decimal system was developed in India in 100 BC.

I hope you enjoyed it and work towards the welfare of INDIA Say proudly,

I AM AN INDIAN

noreply@blogger.com (Lacey) — Sat, 19 Jan 2008 12:19:00 +0000

Glossary of search engine optimization (SEO) terms

Algorithm - A complex mathematical formula used by a search engine to rank the web pages that it finds by crawling the web।

ALT Tags - Used to display a short text description of an image when you hover your mouse over it. The ALT description is also displayed in place of the image if the user is browsing with image display turned off।

Image ALT tags are useful to your page's visitors। Equally as important, they can help with your search engine rankings by increasing the keyword density (if you use your keywords in your ALT tags).

Apache Web Server - The web server software that is most used on the internet today.
Bad Neighborhood - A web page that has been penalized by a search engine (most notably Google) for using shady SEO tactics, such as hidden text or link farms।

Backlinks - Links from another web page to your web page। Most search engines provide an easy way to get a list of all of the backlinks to a specific page. Also referred to as Incoming Links.

Broken Link - A link that no longer takes the user to the destination page when it is clicked on। This is usually the result of the destination page having been renamed or deleted from the server. Also referred to as a Dead Link.

Click-Through - The action of clicking on a link to visit a web page।

Click-Through-Rate (CTR) - The number of times a link is clicked on divided by the number of times that same link is displayed (called an impression)।

Example: A link is displayed 100 times (100 impressions) and clicked on 5 times। The CTR is 5% (5/100=.05).

Cloaking - Serving one version of a page to a human visitor and a different version of the same page to the search engines। This is usually done to "fool" the search engines into giving the page a higher rank than it would normally receive while making sure the human visitor sees a useful and attractive page.

Note: Cloaking is discouraged by most major search engines, including Google।

Comment Tags - Used in a web page's HTML source code to indicate certain information about a section of the page code। Some search engines will consider keywords contained in comment tags for keyword density purposes, others (including Google) will not.

Example:

Content - The information located on a web page। This includes text, images, and any other types of information that a webmaster places on the page.

Counter - A script that counts the number of hits, unique visitors, and/or page views that a web page (or an entire site) receives। These "stats" provide very useful information for the webmaster.

Crawler - A program used by search engines to "crawl" the web by following links from page to page। This is how most search engines "find" the web pages that they place in their index. Also referred to as a spider or robot.

Crawling The Web - Search engines use crawlers to move from web page to web page by following the links on the pages। The pages "found" are then ranked using an algorithm and indexed into the search engine database.

Cross Linking - This is where the owner of two or more websites interlink the sites in order to boost their search engine rankings। If detected, cross linking often results in a search engine penalty.

Dead Link - See Broken Link।

Deep Linking - Linking to a page that is one or more levels removed from the home directory। Deep linking is often desirable to build PageRank to a specific page on a website.

Example: http://www.yoursite.com/tutorials/diy-seo.html

Description - A short sentence or paragraph that describes a web page's content, usually used as part of a link to describe the page being linked to। See also link anchor text.

Description Meta Tag - A meta tag that describes the content of the web page in which it is found। Used by some search engines for keyword density purposes. Also, some SE's will use the description meta tag for the description provided to a user when the page is returned in a listing of search results. It is recommended that you use a couple of your targeted keywords in the description meta tag.

Directory - A categorized list of websites that is maintained by human editors instead of crawlers। Yahoo.com is the most widely recognized directory on the web, but there are literally thousands of others.

Domain - The human-friendly "address, or URL" of a website। When a user types a URL into a web browser, a dedicated computer somewhere on the web known as a Domain Name Server, or DNS translates the URL into a discrete IP address which is then used to find the actual website being requested.

In the URL http://www.rlrouse.com/, rlrouse।com is the domain.

Domain Name Servers (DNS) - These are special computers that translate human-friendly URLs into computer-friendly IP addresses। This process takes place every time a user requests a page from a website.

DNS Propagation - Every time a new domain name is registered (or an existing one is transferred to a new DNS), the information about the domain and the DNS that hosts it must make its way around the entire internet। This process usually takes around 24 hours, during which time the domain will be inaccessible to users.

Doorway Page - A page that is usually optimized for a particular search engine and search term। Multiple doorway pages are often used to help ensure that the same basic content is ranked well on several different search engines. The use of doorway pages for this purpose is frowned upon by most larger search engines, including Google.

Duplicate Content - Two or more separate web pages that contain substantially the same content are said to contain duplicate content।

Google and other top search engines have set up filters to detect duplicate content when their crawlers are active on the web। When pages containing duplicate content are detected, they are often assessed a duplicate content penalty which means a lowering of the page's ranking from what it would have received naturally.

Dynamic Content (dynamic pages) - Web pages that are often generated from database information based upon queries initiated by users। Dynamic pages often include the ? character in the URL.

The URLs of dynamic pages often use these extensions: ।asp, .cgm, or .cgi. Most search engines don't index dynamic content very well (or at all). Google has recently been doing a better job at indexing them however.

Dynamic IP Address - An IP address that changes every time a computer logs on to the internet। See also Static IP Address.

Filters - A filter is a software routine that examines web pages during a robot's crawl looking for search engine spam। If the filter detects the use of spam on the page, a ranking penalty is assessed.

Common filters look for hidden text, links to bad neighborhoods, and many other SEO techniques that the search engine doesn't like।

Google.com - The leading search engine on the internet today with approximately 80% of all search traffic। When people speak of search engine optimization (SEO), they're often referring specifically to Google.

Googlebot - The crawler that Google uses on a daily basis to find and index new web pages।

Google Toolbar - A downloadable toolbar for Internet Explorer that allows a user to do a Google search without visiting the Google website। The toolbar also displays the Google PageRank (PR) of the page currently displayed in the browser. The latest version also includes a very good popup-blocker. The Google Toolbar is a must have for every serious webmaster.

The Google Toolbar can be downloaded here: http://toolbar.google.com/

Header Tags - HTML tags that help outline a web page or draw attention to important information। Keywords located inside header tags can provide a rankings boost in the search engines.

Examples:

This is an H1 tag।

This is an H2 tag.

Hidden Text and Hidden Links - Using a text font that is the same (or nearly the same) color as the background color, rendering the text or link invisible or very difficult to read। The same effect can also be achieved by using various HTML tricks.

Hidden text and hidden links are often used to artificially increase a web page's keyword density for a keyword or keyphrase and/or to artificially boost the link popularity of other pages on your site(s)।

The use of hidden text and hidden links is frowned upon by Google and most other search engines। Using them will most likely result in your web page(s) incurring a penalty by the search engines.

Hits - The term hits is commonly misused। Many people think of a hit as a visit to one of their web pages. This is incorrect. A hit takes place every time a file is accessed on your website.

For example, let's say your friend's home page has a logo gif and 12 pictures on it। Every time a visitor loads that page, 14 hits are recorded: 1 for the logo gif, 12 for the pictures, and one for the page itself. So don't be all that impressed if he boasts that his site receives 1000 hits a day. In our example, those 1000 hits could have been generated by as few as 72 visitors to the site.

The only meaningful way to evaluate the traffic flow of a site is to consider the average daily or monthly number of unique visitors and page views a site receives।

Home Directory - The main directory where your site's main index page is located. The index page in your home directory can be accessed like this: http://www.yoursite.com/

Image Map - Placing separate hyperlinks on different areas of the same image। Clicking on different parts of the image will take the user to different web pages. Not very search engine friendly.

Inbound Links - See Backlinks।

Index - The list of web pages stored and ranked by a search engine. Also known as a database.
Indexing - After a search engine has crawled the web, it ranks the URLs found using various criteria (see algorithm) and places them in the database, or index।

IP Address - A unique numerical Internet Protocol Address (IP Address) that is assigned to every computer that connects to the internet। IP addresses can be either static (never unchanging) or dynamic (changes with every internet connection).

Your computer's IP address is what enables it to be "found" on the internet in order to receive email, web pages, etc।

Example: 216.239.36.१०

IP Spoofing - Returning an IP address that is different from the one that is actually assigned to the destination website। This is often done with redirects. A huge no-no (it's even a criminal offense when done under certain circumstances).

Keyword (Key Phrase) - A word or phrase typed into a search engine in order to find web pages that contain that word or phrase। A web page can (and should be) optimized for specific keywords/phrases that are relevant to the content on that page.

Keywords Meta Tag - An HTML meta tag that lists all of the main keywords and key phrases that are contained on that web page। Some search engines use the keyword meta tag to help rank web pages in their databases. Google does not.

Link Anchor Text - The "clickable" part of the link structure। Using keywords in the link anchor text of your inbound links will help your search engine rankings for those keywords.

Link Exchange - Placing a link to another website on your own site in exchange for a return link back। Also known as reciprocal linking.

Link Farm - A web page created solely for search engine ranking purposes that consists almost entirely of a long list of unrelated links। These types of pages are penalized by almost all search engines, including Google.

Link Popularity - A measure of how "popular" a web page is on the internet as measured by the number of inbound links pointing to your web page। Link popularity is one of the main factors used to help determine search engine rankings.

Linking - Placing a link to another web page (usually on another web site) on one of your own web pages।

Links - URLs placed within a web page so that when they're clicked on the browser is served with a different web page, often on a completely different web site।

Log Files - Files that are constantly and automatically created and updated on your web server that provide very specific details about the activities taking place on your web site।

This includes referring URLs, IP addresses, pages visited, errors generated, number of unique visitors, total page views, total hits, and much more। Carefully reviewing your log files can provide valuable information about your site's performance and visitors.

Meta Search Engine - A website that takes your search query and passes it on to several different search engines and directories, then summarizes the results in a logical manner for you to review।

Mirror Sites - Identical, but separate websites on different domains। They are commonly used legitimately by large websites to share heavy server loads, and by search engine spammers to generate more search engine referrals and revenue.

In general, the search engines frown upon mirror sites and do not hesitate to assess duplicate content penalties when they feel they are warranted।

Outbound Links - Links from your web page to another web page।

PageRank (PR) - A proprietary numerical score that is assigned by Google to every web page in their index। PR for each page is calculated by Google using a special mathematical algorithm, based on the number and quality (as determined by Google) of the inbound links to the page.

Page Views - Each time a web page on a site is accessed by a visitor, it counts as one page view। It doesn't matter if the same user viewed the same page 5 minutes ago, it still represents another page view.

For example, let's say that a website receives two unique visitors in one day। The first visitor surfs around the site and views a total of six pages. The second visitor views 11 pages. This represents 17 page views for the day by two unique visitors. (This poor webmaster needs to do some serious SEO and site promotion!)

Paid Inclusion - Some directories will only consider placing your URL into their database if you pay them a fee।

Yahoo charges a $299 per year evaluation fee for commercial sites। Note that this fee doesn't guarantee that your URL will be accepted and placed in the Yahoo database, but rather that Yahoo will consider your site for inclusion in a timely manner। If your site is rejected, you're just out your $299. But you do have an opportunity to appeal the decision.

Other smaller directories will guarantee to list your site upon payment of their fee, provided that your site meets their guidelines (these are clearly explained ahead of time)।

Many search engines also have a paid inclusion program, including Inktomi and Alta Vista। You don't have to pay to be included in search engines however. If you have a few quality inbound links to your site, the search engines will find and index your site on their own eventually.

The advantage of utilizing their paid inclusion services is they'll usually crawl and index your site within 48 hours or less instead of the weeks or even months that it often takes otherwise।

Pay-Per-Click (PPC) Search Engines - This is a traffic generating method where a search engine or directory places your link in their searchable database and charges you a fee every time your URL comes up in a search and it gets clicked on। The amount of the fee that you pay is usually determined by bidding on keywords or keyphrases.

The two largest PPC search engines are Overture and Google AdWords। There are also numerous smaller PPC engines on the net, some very good a delivering affordable targeted traffic, others not.

Penalty - A punishment levied against a web page by a search engine as a result of using an SEO tactic that it doesn't approve of। Tactics that most often result in penalties include using hidden text, sneaky redirects, and linking to a bad neighborhood.

A penalty usually results in a web page being credited for a lower Google PageRank (PR) than it has actually "earned"। Penalties also result in a page being "buried" deep within the SERPS where it will almost never be found again by searchers.

Rankings - The order in which individual web pages are returned in the SERPS for a given search query। Search engines rank the web pages based upon relevancy to your search terms according to their proprietary algorithm.

Reciprocal Links - Links to another website placed on your site in exchange for links back to your site from theirs। This is a proven way to build link popularity which is instrumental in getting high search engine rankings.

Redirect - A tactic sometimes used to send a user to a different page that the one she found in the SERPS। For example, a webmaster optimizes a web page for a very popular keyword. When a user finds the page by searching on that keyword, she is subsequently redirected to a different, possibly non-relevant page that the webmaster stands ready to make money from.

This is considered to be an invalid use of a redirect and the search engines (including Google) will penalize pages that use one in this manner।

Referrer or Referring URL - The URL of the web page where a visitor clicked a link to come to your site।

Relevancy - The degree to which the content on a web page that is returned in a list of search results (SERPS) "matches" the topic of the information that the user was searching for। In other words, if you use the search phrase "small green widgets" and a page is returned that deals with "large red thingamajigs", the relevancy of that page is very poor.

Robot - A program used by a search engine to crawl the web in order to find, rank, and index new web pages।

Robots.txt - A special file that is commonly used to exclude some or all robots from crawling certain files or directories on a website. This file should b placed in your website's root directory.
Search Engine Friendly - A web page that has been designed and optimized for high search engine rankings। A search engine friendly page also makes it easy for search engines to follow the links on the page.

Search Engine Optimization (SEO) - The process of optimizing a web page for high search engine rankings for a particular search term or set of search terms।

Search Engine Results Pages (SERPS) - The ranked listing of web pages that are returned for a specific search query।

Search Query - The keyword, keyphrase, or list of words that you type into a search engine to find web pages on a topic that you're interested in।

Search Term - A list of keywords or a keyphrase that a user types into a search engine to find a list of web pages related to topic that he/she is interested in।

SEO - See Search Engine Optimization।

Server - A computer that hosts web pages and delivers them to a user's internet browser when requested। A dedicated server hosts one website only। A shared server hosts multiple websites। Dedicated servers deliver web pages faster and provide more capacity and features than shared servers, but they're also considerably more expensive to use.

PageRank (PR) For Money - Selling or buying a link from a web page with a high Google PageRank for the stated purpose of increasing the other page's PR। This is highly frowned upon by Google and will result in a penalty for both pages if Google finds out about it.

SERPS - See Search Engine Results पगेस।

Spam - When speaking of search engines, spam is loosely defined as any technique used to give your web page(s) an unfair ranking advantage over other pages।

Spider - See Crawler।

Static IP Address - An IP address that is permanently assigned to a computer। The IP address doesn't change with each connection to the internet. See also Dynamic IP Address.

Submitting Your URLs - This is the process of telling a search engine or directory about your web pages। The URLs that you submit are placed into a queue for later crawling or human review.

If you have backlinks pointing to your web pages, there is usually no need to submit your URLs to the search engines because their crawlers will find the pages on their own and index them। You do need to submit your URLs to directories however because they use humans instead of robots to visit the sites that you submit and evaluate them.

Title Meta Tag - This HTML tag is used to provide web browsers and search engines with an "official" title for the page currently being displayed। Using a couple of keywords in your title tag can help boost the page's search engine ranking for those keywords.

Top-10 Ranking - A web page that is listed in the first 10 search results for a search query. Top-10 in Google also means on the first page using the standard search.

Traffic - A website's average rate of traffic flow within a given time period। It can be measured in a couple ways, including unique visitors and total page views. Don't confuse hits with unique visitors and page views. The term hits is virtually useless when evaluating website traffic statistics.

Unique Visitors - The number of visitors who access a website within a given time period (usually 24 hours) from a single IP address। If you visit the same website three times within a 24 hour period, your visits only count as one unique visit for that day.

URL (Uniform Resource Locator) - Each web page has it's own specific human-friendly URL, or web address। URLs are mapped to computer-friendly IP addresses by special computers called Domain Name Servers, or DNSs.

Example: http://www.axill.in/

User - See Visitor.

Visitor - A person who visits your website. Also known as a User.

noreply@blogger.com (Lacey) — Sat, 12 Jan 2008 05:52:00 +0000

We will discuss about RDF.

Actually i don't have that much clear idea about This Resource Description Framework.
But i read it in an article. let me tell you what i know abotu this, but i think we should know in brief abt this.

Read carefully what i'm saying and tell me in brief pleae.

What is RDF?

It's the Resource Description Framework.

The RDF metadata model is based upon the idea of making statements about resources in the form of subject-predicate-object expressions, called triples in RDF terminology. The subject denotes the resource, and the predicate denotes traits or aspects of the resource and expresses a relationship between the subject and the object. For example, one way to represent the notion "The sky has the color blue" in RDF is as a triple of specially formatted strings: a subject denoting "the sky", a predicate denoting "has the color", and an object denoting "blue".

RDF is distinctive in that it is designed specifically with the Web in mind, so it takes account of the features of Web resources. It is a syntax based on a data model, and this model influences the way properties are described in that it makes the structure of descriptions explicit. This means RDF has a good fit for describing Web resources, but, on the downside, it might cause problems within environments where there is a need to re-use or interoperate with 'legacy metadata' which may well contain logical inconsistencies.

Does that help? No?

RDF is the latest acronym to add to your list, one that is set to gain in significance in the future. At present though it is early days for RDF and little accessible information is available for the interested reader. This short summary will try to outline some key points regarding RDF and point to available further information. What is certain is that this summary will go out of date quickly, RDF is 'work in progress' and is an area which is undergoing rapid development and change.

Still I didn't understand this RDF. I coutldn't explain in my words. Please can any body explian me about this?

noreply@blogger.com (Lacey) — Thu, 03 Jan 2008 07:53:00 +0000

I'll explain you about RSS .
RSS means Really Simple Syndication, it plays a mojor role in promoting your website.

What is RSS?

RSS stands for Really Simple Syndication, which is an XML formatted style for syndicating content. The term 'syndication' is used because content is shared among other websites of similar interest. This helps your website achieve higher ranking in search engines. Simply put, we can say that RSS does content distribution services.

RSS serves a variety of purposes while helping to generate traffic from many different locations on the Web. RSS seems to be succeeding because it's a simple way to solve a common problem that extends far beyond the idea of syndication. Getting fresh content can be easy with the many article submission sites available on the Internet. All you have to do is search for articles related to your site, copy them and add them to your site. But be sure that you credit the author by leaving the resource box, along with a live link, intact. You can grab many articles at one sitting and save them for later updates. Add some content to your site on a regular basis - preferably daily.

What is RSS feed?

The RSS format provides web content or summaries of web content together with links to the full versions of the content, and other meta-tags. This information is delivered as an xml file called an RSS feed, webfeed, RSS stream, or RSS channel. In addition to facilitating syndication, RSS allows a website's frequent readers to track updates on the site using an aggregartor. An aggregator is a type of software that retrieves syndicated web content that is supplied in the form of RSS feed.

How RSS and SEO go together to improve the ranking of your website?

To put it in a different way, what are the advantages of RSS for search engine optimization? RSS and SEO work in tandem with each other to improve the performance of your website. In fact, RSS provides contents and links to search engine spiders. And, you know contents and links are the food for search engine spiders, which give them energy to scrawl. The more they scrawl your website, the more chances to top your site.

How RSS feed improves the ranking of a web site in search engines? One much popular technique as suggested by many SEO experts is of optimizing websites along themes. A theme-based web site, as the name suggests, is a site where all pages correspond to a particular niche or subject. For example, if your site is all about providing search engine optimization service, the entire content should be focused around search engine optimization. There are, however, many search engines, which give a lot of weight to the theme factor. Google.com is one of them. Google likes highly themed pages, which is likely to enhance your ranking in search results.

Since RSS feed is highly targeted, it should contain best key phrases that you want to rank highly for. Keywords added to the RSS feed can help Google.com give preference to your web site by tagging it as one with relevant content. Thus, RSS solves a problem for people who regularly use the web. It allows you to easily stay informed by retrieving summaries of the latest content from the sites you are interested in. You save time by not needing to visit each site individually.

Wish you a Happy Happy New year 2008

noreply@blogger.com (Lacey) — Wed, 02 Jan 2008 04:35:00 +0000

noreply@blogger.com (Lacey) — Mon, 31 Dec 2007 11:06:00 +0000

Bye-bye 2007, You’ve Been Good to Me

Well, it’s been fun. 2007 was a great year but we must move on. This is one of those summary posts people do at the end of the year….
Hey, wait a sec, you say. It’s not the end of the year yet!.

I’m taking the rest of the year off, like many of you. I don’t know if I’ll be posting anything from up there. I don’t expect to unless something hits me just right and I get access to some of that wonderfully flavored internet. So, for those of you who are keeping track, I figured I’d let you know what you’ve done for me lately.

You’ve brought me joy and happiness. You’ve been good to me, with links and love and link-love and love-link… wait, that sounds weird. Anyway, I’ve appreciated getting to know a lot of you better. Thanks to bharatstudent, my social life has increased quite a bit too. I’ve met new friends, helped people I don’t know, given speeches and interviews, started projects, closed projects, started contracting after closing employment. It’s been great.

Now that we’ve done all that fluffy *sniff sniff, weep weep* stuff… I leave you with the cold hard facts and a hope that 2008 is 10x as good to you as it has been to me. To all my new friends…

Cheers!

I can’t wait to see what 2008 brings.

noreply@blogger.com (Lacey) — Mon, 24 Dec 2007 06:34:00 +0000

Search Engine Marketing Terminology

Backlinks

A measure of the number of web pages found on the Internet that contain a link to a specific page. Backlinks can be found both within a web site and on other external web sites. Search engines that use backlinks to measure the value of a web page (for the resulting listings) include: Google (includes AOL), AllTheWeb (Fast), Altavista, Hotbot and MSN.

Click here to request a backlinks report for your web site.

Competitor Rankings Report

This type of report compares one web site's rankings to another. Click here to find out how your web site ranks on search engines.

CPC - Cost Per Click

Payment method where the client pay on a "per referral" basis. The referrals in this case are being generated from search engines, where the client pays for unique traffic generated to their web site from their search engine campaign. Click here for further information of CPC campaigns.

Directory

A search engine that has human editors that assess web sites and place them into the directory's database at their discretion. Examples of directories include Yahoo and Looksmart. For more information about search engines, click here for links to search engine newsletter subscriptions.

Email Marketing

Includes: list building strategies, list management/ segmentation/ categorisation, strategy development, creative, template development, online survey solutions, delivery, tracking and analysis, design & build of website/microsites, digital animation, mentoring, use of best practice, legal compliance regarding Spam Act.

Express Feeds

General term used to describe Alta Vista's Trusted Feed program, Inktomi's Index Connect service and Fast's express inclusion program. Click here for further information on express feed services.

External Optimisation

The method of increasing a web site's rankings by influencing its relationships with other website, primarily links found on other web sites to the target web site. For more information on external web site optimisation, click here.

Featured Links

PPC text based ads appearing at very top of search engine results for Web Wombat - Australian search engine.

Industry Report

This type of report compares the overall position of multiple web sites within one industry on search engines. To find out how your web site ranks on search engines, click here.

Index Connect

Express indexing service offered by Inktomi. This service enables database driven web sites, and other types of web sites to target multiple keyword phrases that relate to their products/services. For more information on Inktomi's Index Connect service, click here.

Internal Optimisation

The more traditional form of search engine optimisation, where a web site is tweaked to be more "search engine friendly". For more information on internal web site optimisation, click here.

Keyword Buying

Also known as Pay Per Click Text Links, Keyword Buying is a general term used to describe Altavista's Sponsored Matches, Web Wombat's Featured Links, Looksmart's Looklistings, Google's Sponsored Links, and other PPC text based ads that appear for pre-specified keywords. For more information on keyword targeted advertising, click here.

Keyword Strategy

The main task of search engine optimisation is establishing the premium set of relevant keyword phrases that will be applied to all facets of a client's web site, including visible text content and a web site's non-visible code. For more information on keyword strategy, click here.

Keyword Phrase

A group of one or more words that end users enter into search engines. Also known as a search engine query.

PageRank

A system used by Google to rank web pages (out of 10). High-quality sites receive a higher PageRank. Click here for further information on Google PageRank.

PPC - Pay Per Click

A payment method used by both "keyword buying" and "express feeding" services.

PPC Text Links

Also known as Keyword Buying, Pay Per Click Text Links is a general term used to describe Altavista's Sponsored Matches, Web Wombat's Featured Links, Looksmart's Looklistings, Google's Sponsored Links, and other PPC text based ads that appear on specific keyword triggers. For more information on PPC text link keyword targeted advertising, click here.

PPC Feeds

Also known as Express indexing, PPC Feeds enables database driven web sites, and other types of web sites to target multiple keyword phrases that relate to their products/services. For more information on Inktomi's Index Connect service, click here.

Reach Report

This type of report look at what percentage chance there is in an end user finding a specific web site regardless of what search engine they use. Very effective in showing what your overall search engine position is for specific keyword phrases. To
request a reach report for your web site, click here.

Search Engine

A web site that keeps a record of web sites on the Internet within its own database. Search engines offer links to web sites in the world wide web. Search engines list these web sites in order of relevancy to a user's search query and importance placed on the site by the search engine.

Search Engine Listing

Results that appear in a search engine after one has requested information on a particular topic, or specific keyword phrase. To see what your listings look likeclick here to request a search engine listings / search engine rankings report.

Search Engine Marketing

A service offered by specialised internet marketing organisations. Services include traffic building, traditional search engine optimisation and market intelligence reporting. Learn more about our search engine marketing services by clicking here.

Search Engine Optimisation

Also known as web site optimisation, this is a broad term, originally used by all 3rd parties that assist web site owners to increase their performance on search engines. Learn more about SEO's web site optimisation services by clicking here.

Search Engine Optimization

See Search Engine Optimisation (This is the US version of the above term "search engine optimisation").

Search Engine Placement

A generic term used to describe the ability to improve one's search engine position in the resulting listings of search engine queries.

Search Engine Positioning

Also a generic term, search engine positioning purports that one is looking to improve their search engine position in the search engine listings. Click here to find out how to better position your web site in search engines.

Search Engine Promotion

This is a general term that describes the services offered by most search engine marketing companies. Search engine promotion is the process of increasing rankings, traffic and brand awareness resulting on search engines. Click here for information on SEO's search engine promotion services.

Search Engine Query

This is the word or words entered by an online user in a search engine's search box. The word/s can be on whatever topic the end users wishes to find more information on.

Search Engine Ranking

The position of a web site, found as a listing on search engines, and measured in terms of what position it results in. Click here to find out your web site's search engine rankings.

Search Engine Rankings Report

A report that measures a web site's search engine rankings and reports it back all on one page. To find out how your web site ranks on search engines, click here.

Search Engine Registration

Also known as search engine submission, search engine registrations refer to the method used to notify search engines of a new web site or new pages contained within an existing web site. Click here to find out how to register your web site with search engines.

Search Engine Submission

A general terms used to either describe the method of registering your web site with a search engine, or the method of express feeding. Click here to learn more about search engine submission services.

Search Term

Also known as keyword phrase, a search term is what end users enter/type into the "query" or "search box" (found on the homepage of all search engines / directories) when conducting their researching any topic of their choice. For updates on more technical information about search engines, click here for subscription links to search engine industry newsletters.

SEO

Acronym of search engine optimisation, SEO was one of the first search engine jargon words used by search engine optimisation specialists. To find more information about the search engine industry, click here for links to subscribe to search engine optimisation industry newsletters.

SEP

Acronym for search engine promotion or search engine positioning, SEP was probably the second search engine jargon words used by search engine optimisation specialists. For more information on SEP - search engine promotion / search engine positioning, click here.

Site Analysis

The method used by search engine optimisation specialists to determine the ability of a web site to rank well in search engines. Involves assessing both internal and external attributes of a web site. For more information on web site optimisation, click here.

Sponsored Links

PPC text based ads appearing at very top and on the right hand side of search engine results for Google.

Sponsored Matches

PPC text based ads appearing at very top of search engine results for Altavista.

Trusted Feeds

Express indexing service offered by Altavista. This service enables database driven web sites, and other types of web sites to target multiple keyword phrases that relate to their products/services. For more information on Altavista's Trusted Feed program, click here.

WSO - Web Site Optimisation

Traditionally known as search engine optimisation, this is the process of improving a web site's ability to rank better in search engines by tweaking the internal and external properties of the web site. For more information on web site optimisation, click here.

noreply@blogger.com (Lacey) — Fri, 21 Dec 2007 09:33:00 +0000

Online Promotion

01: Overview

02: Promotional article creation

03: Article distribution

04: Banner Ads

05: Website design

06: : SEM

Examples for Rich media ads