"Copy, in one form or other, is the heart and soul of advertising. Except as an aid to the preparation of copy, or to the extension of copy after it has been prepared, everything else is more or less meaningless." -- "Copy First," by Kenneth M. Goode

All sales and all selling depend upon copy. With internet marketing, true, there are considerations of traffic (getting people to come and read your copy), and considerations of design (so that your copy has the right 'look' or the right 'flavor' to be accepted by the target customer). There are headlines (copy), bullets (copy), testimonial boxes (copy), guarantees (copy), and calls to action (more copy). Sure. But it's all ... copy.

That given, the process of selling online, mechanics of websites and traffic aside, consists of creating some copy, and by testing, throwing out the lousy copy and keeping the good copy. We know the copy is lousy when people don't buy our product. We know the copy is good when people do buy our product. Pretty simple, really.

AFFILIATE PROPHET SHOWS YOU WHERE THE MONEY IS

Affiliate Prophet, once installed and running, will quickly point out the lousy copy and the good copy. All that's left for you to do is to create some copy in the first place. If you're not already skilled, then reading books and learning from the masters works just fine.

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"To tell the truth in such a way that people recognize it as truth is one of the hardest things men set themselves to do." -- "Believable Advertising," by O. A. Owen

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