Google Instant Search
Google announced a new development in its search technology called Google Instant.

What Is Google Instant

So what is Google Instant?

Well it’s a new interface “that creates an interactive search experience for users” according to Dan Friedman, a member of the Google Inside Adwords team.

It works by displaying in real time search results as you are typing your query. It is predicting what you are searching from the letter sequence of your word.

So as you type “flow” you’ll see “ers”in light gray predicting the word flowers and the search results and ads will display in the Search page dynamically in real time.

If this isn’t what you are looking for and you continue to type it will go on predicting what it thinks you are looking for.

So in their example, flow becomes flowc or flowchart and the search results and ad display accordingly.

Benefits

Here are some benefits according to Google.

• immediate feedback
• more refined searches
• faster more relevant results
• relevant organic results
• relevant ads

Features

An important concept here is that of predictive search.  It combines real time and interaction with the user by “predicting the query as it is being typed” and “instantly showing updated results”.

The expectation is “increased user engagement” not only with the organic search results but also with the sponsored ads as well.

Impressions

An important element of Google Instant is how impressions are counted.

They are counted “if a user takes an action to choose a query”.

What does that mean?

Well it can mean these things according to Google.

• the user presses the Enter key
• the user clicks the search button
• the user clicks on the results page
• the user stops typing for three or more seconds

All of these actions will actuate a search result and create an impression.

For an advertiser and affiliate marketer working in PPC, this new development in search means a change in impression count with consequences yet to be measured in your campaign conversion rate.

The word from Google is that “Google Instant may ultimately improve the quality of your clicks since it helps users type queries that more directly connect them with the answers they need”.

Roll Out

Google instant is rolling out to users in the US, UK, France, Germany, Italy, Spain, and Russia on Google domains. And you need to use the latest browsers (Chrome v5/6, Firefox v3, Safari v5, for Mac and Internet Explorer v8).  You can only access Google Instant if you are signed into a Google account.

So there you have it. If you want a look check out my video on YouTube, Google Instant, How It Works.

Stay well, stay with it, may your travels be prosperous.

Market Samurai Keyword Research Module

Market Samurai Keyword Screen

I have a video up on one way to use the Market Samurai keyword tool.

There are a lot of features offered by the module so check out the video to see how they work.

In the first keyword research screen you are offered Keyword sources namely the Google Synonym tool and the Google searches feature if you want to go long tail.

You can filter by SEO traffic and Adwords Traffic if you choose and you can select the word count in your individual keyword returns.

You can add keywords, add positive keywords (not sure what they are) and add negative keywords.

When you’re ready you hit the “generate keywords” button and Market Samurai goes out and picks up 200 keywords from the Google Keywords tool and returns them for your review.

At this point you go through the list looking for niche keywords to drill down and restart the process searching for a niche to exploit.

In the video I explain the filter of 80 SEOT searches and the 15% PBR that are part of the analysis process and also the 30000 SEOC for measuring reasonable amount of competition to go up against.

Once you have put your keyword list through these filters, you should have a considerably smaller list to work with and it is now that you can decide what you want for a theme keyword and see if there are category keywords that make sense or if you want to take your theme keyword and repeat the drill to see what you can get for category keywords to optimize for on your potential site.

There are other features to use and I’ll work through those on the next video before we move to the Competition module which is one of the neatest modules of the whole package.

So there you have it.  That’s it for now.  Check out the video called Market Samurai keyword tool and leave any suggestions or comments.

Stay with it, stay well and may your travels be prosperous.