HasOffers » Blog

5 Things To Know About Mobile Marketing

Akvile Harlow — Tue, 21 May 2013 22:57:58 +0000

Whether you are just starting to dip your feet into the mobile marketing pool or have been swimming in it for quite some time, it’s always refreshing to take a look back at the basics to see if you’re heading … Read this post »

For HasOffers, The Time Is Now

Peter Hamilton — Tue, 21 May 2013 16:00:31 +0000

You might have seen a pretty cool little announcement we made today. With all of the excitement around $9.4 million added to our balance sheet, I thought it would be a good idea to talk about how it happened and … Read this post »

5 Advanced Reports to Measure Mobile App Performance

Jennifer Wong — Mon, 20 May 2013 18:41:40 +0000

When looking at customer acquisition, it’s important to look beyond vanity metrics such as the number of installs. Vanity metrics are easy to report on, but they don’t provide an accurate picture of the value of your mobile marketing efforts. … Read this post »

6 Ways to Give Your Mobile Strategy the Edge with Pay-Per-Call

Amber Tiffany — Thu, 16 May 2013 18:04:30 +0000

Mobile, mobile, mobile. I know you’ve heard all about mobile’s meteoric growth and the many reasons it should be your first priority, so I’m going to skip the backstory and dive into how you can give your mobile strategy the … Read this post »

Are Ads Targeting Other Advertisers An Effective Campaign Strategy?

Kelly Clay — Wed, 15 May 2013 19:37:19 +0000

This past weekend, Oreo debuted yet another smart campaign, designed to encourage people to look at the snack a little differently. The “Wonderfilled” campaign is a lighthearted look that shows typically dark characters take a turn for the better with … Read this post »

Performance Marketing Trends in Australia and New Zealand

James Kitchener — Tue, 14 May 2013 17:49:55 +0000

Australian and New Zealand performance marketing is still in its infancy, but we’re on the fast track to catching up to our friends in the UK and the States. With the rise and fall of multiple Australian affiliate networks, the … Read this post »

Is YouTube Trends Advertisers’ Next Secret Weapon?

Kelly Clay — Mon, 13 May 2013 14:41:02 +0000

Performance marketers all have one simple goal; create and publish advertising and content that actually drives leads and creates conversions. Creating relevant ads and content can dramatically increase the chances of success, as according to a study by Yahoo, people … Read this post »

How to Measure Success On Pinterest To Drive Conversions

Noah Abelson — Tue, 07 May 2013 18:33:01 +0000

Brands are increasingly becoming more interested in ensuring that the money and time they dedicate to their social efforts have measurable value. Although Pinterest remains one of the new kids on the social media block, the social space has progressed … Read this post »

The End of Nexus Tax? Senate Passes Marketplace Fairness Act

Peter Hamilton — Tue, 07 May 2013 05:22:01 +0000

Over 76,000 publishers are about to be back in business. Yesterday, the US Senate passed the Marketplace Fairness Act, which is a critical piece of legislation to help reverse the effects of the “Affiliate Nexus Tax” laws passed by 9 … Read this post »

How to Optimize Your Mobile App Marketing Budget

Jennifer Wong — Mon, 06 May 2013 18:56:29 +0000

ABI research estimates mobile users will download 70 billion apps in 2013. With more businesses investing their marketing budgets in promoting mobile apps, it’s more important than ever to optimize spend to generate the largest return on your marketing investment. … Read this post »