HasOffers » Blog

Four Ways Suppression Lists Simplify Affiliate Marketing

Jake Ludington — Tue, 15 May 2012 17:58:57 +0000

If you look at my spam folder, you might conclude the CAN-SPAM Act was a massive failure. I get at least as much junk mail now as I did prior to it becoming law at the end of 2003. At … Continue

The Perils of Launching a Sub-Affiliate Platform

Jake Ludington — Mon, 14 May 2012 21:42:25 +0000

We all make product recommendations on a daily basis. A co-worker asks on Twitter where he should take his wife for dinner. The woman from Social Media Club asks which laptop case is best. Your brother wants to know which … Continue

Gawker Media Embraces Affiliate Marketing

Jake Ludington — Sat, 12 May 2012 17:44:37 +0000

Gawker Media appears set to integrate affiliate marketing in their revenue stream according to a leaked memo from Nick Denton posted on Business Insider on Thursday afternoon. While content publishers have participated in affiliate marketing for years, Gawker is certainly … Continue

Responsive Website Design for Mobile Devices

Matt Tronvig — Wed, 09 May 2012 10:42:53 +0000

Responsive design first appeared on the web design scene in 2010 with Ethan Marcotte’s aptly titled article, Responsive Web Design, but until very recently, it hasn’t been widely used. The rapid adoption rate of the iPad and other tablets in … Continue

HasOffers Wins Seattle 2.0 Bootstrapper of the Year

Jake Ludington — Fri, 04 May 2012 18:28:30 +0000

I work with an awesome team of people at HasOffers! We’re building industry leading affiliate tracking software and innovating in the mobile app tracking space. What’s truly amazing is how all of this has happened without venture capital. Lucas and … Continue

Offline Affiliate Tracking with QR Codes

Jake Ludington — Thu, 03 May 2012 16:39:34 +0000

QR codes seem to be popping up everywhere. You see them on the posters in the local coffee shop. You see them in magazine ads. There’s even a QR code stamped inside the refill tank on the toilet I installed … Continue

How Web Analytics Complements Affiliate Tracking

Jake Ludington — Wed, 25 Apr 2012 22:58:05 +0000

We’ve made it pretty clear in the past that Google Analytics is not affiliate tracking software, but that doesn’t mean your web analytics can’t improve your affiliate marketing channel. By combining affiliate tracking data and web analytics, you can more … Continue

Creating an Affiliate Marketing Calendar

Jake Ludington — Tue, 24 Apr 2012 19:50:26 +0000

Whether you are an affiliate manager providing marketing materials to affiliates or an affiliate looking to maximize revenue, creating a marketing calendar will help you stay on top of opportunities to generate more conversions. By having a calendar, you keep … Continue

Why Startups Need an API

Lucas Brown — Thu, 19 Apr 2012 19:47:49 +0000

When people refer to an API-centric web application, they usually mean that most if not all of the functionality within the app is executed through API calls. That means each system like your databases and your front end application can … Continue

Tracking YouTube Video Plays As Affiliate Conversions

Jake Ludington — Wed, 18 Apr 2012 18:49:11 +0000

With YouTube firmly entrenched as the second largest search engine, it’s definitely become a driving force in the world of performance marketing. In-video advertising, with links to landing pages, is one obvious method for converting YouTube views to purchases. For … Continue