Have you stopped to consider that our message or method of marketing may just be too damn boring to get you noticed with enough interest that you can share what you have?.

Let’s face it, people who get attention aren’t typically the shy and unadorned kind, they are the more extroverted and rambunctious crowd.

So, is your product/service or offer simply too dry and lifeless that it can’t suck traffic into it? and lacking in quality that can pull that traffic on the web, and generate genuine interest and enthusiasm?

Well, then you might want to think about taking a walk on the wild side.

Let me explain a little about what I mean and some tips on which directions you might gravitate towards…..

Controversy Sells

If you find yourself avoiding controversy at all costs, then you may want to go outside your comfort zone here and get stuck in. Controversy is not all born from bad things, sometimes, controversial means passion filled and current enough to generate powerful responses from your crowd. Emotion based marketing always has a more profound effect that run of the mill topics, in my experience anyway.

It doesn’t even have to be your own created controversy, it can be someone else’s controversy, and all you’re doing is adding to the conversation. Don’t worry about having your say on events in your niche and casting your opinion. Not only will it get your message out there, but it gives you a chance to display your knowledge and understanding of the niche to your potential target market.

For instance, when eBay first came out with it’s policy to not allow infoproducts on their auction listings unless sellers delivered a physical product, like a CD or DVD, it generated a huge controversy around the Internet, many people worked their new marketing strategy around this to ride the buzz wave for extra exposure….

While other people were bitching and moaning about the collapse of their business models, there were more astute business people who exploited the opportunity to get some free publicity by offering products to help sellers transform their business model so they could continue to sell on eBay.

No matter what side you were on, whether it was a bad or a good policy, the fact is that the amount of controversy that it produced provided a perfect opportunity to ride a wave of free publicity, if you can help people overcome some of their issues.

Walk A Fine Line

So, yes, you do want to constantly look out for opportunities that come with issues of great controversy.  They typically have a short window, but during that window, you can get instant product and name recognition, if you play your cards right.

It is always good to stay connected to the niche, have your finger on the pulse as they say… but…. be very aware that jumping into every passionate topic might back fire.

Like I said above, not all controversy is a bad thing, but there are times when you would be better to stay away, and this brings your own judgement into play. What you don’t want to do is align yourself with one side or another and alienate half your customers, pay attention to what the niche is looking for and what they are attracted to, and tailor your marketing to suit this.

There is a fine line you must walk if you dare to walk on the wild side. You want to engage the controversy, but you don’t want your name associated with negatives of the entire thing too. And, certainly there are some controversies that are simply “too hot to handle.”

Which leads me onto my final point:

Don’t Burn Yourself Out

There are some topics that are just best left to those people who are directly connected with them and any outside involvement may lead to people feeling hurt, destroyed and troubled… use your judgement and always, always pay attention to human emotions.

So, engage controversies that are interesting and can go in synch with your marketing, the ones that have some oomph, but avoid the ones that are going to cause problems for your public image or alienate too many of your customers. If you do find that you’ve inadvertently done that by accident, retract your support immediately, issue an apology to all your customers, regardless of the issue, and move on.

It does take a bit of daring to engage controversy, but the strategy can enliven your business overnight, if done properly. If you do that, you can take a walk on the wild side, and learn how to position your offers to profit with a wave of free publicity.

This post is not telling you to go chasing trouble around to grab your share of the attention, but controversial discussions rise whenever you have a group of people who are passionate about something. This often happens in smaller, niche markets…. which then opens the door for you to share your opinions and get more involved than many would be prepared to.

Can you walk on the wild side?

Do you agree or disagree with the above?

Feel like you would be pushing it too far by getting involved in the passionate topics of your niche?

Let me know.. I’d love to hear your thoughts…

How does affiliate marketing work?

There are so many explanations available for this question, and I think it is easy for those of us in the industry to gloss over the topic and forget that in some peoples eyes, the world of affiliate marketing is still very new and most, if not all the terminology and strategy is brand new.

I always say to people who ask me that affiliate marketing comes down to one simple thing:

Providing a consumer with EXAVTLY what they want, via your personal affiliate link, for which you will receive a healthy commission upon sale. Of course, this is assuming all things being right that a product is sold and a payment made for the product.

For each product that YOU sell via your affiliate link, you receive what is known as a commission.

Usually, this would be a pre-arranged percentage of the whole price.

Anything from 1% right up to 100% and everything else in between these figures.

The higher commission products are usually, but not exclusively, digital or delivered digitally.

This includes things like e-books, software, graphics, membership site access..

These are just a few of the things that you could profit from when you learn how affiliate marketing works. With that said, how on earth are you supposed to makes sales if you don’t actually know what is involved in finding customers?

So, I’ll ask again..

How does affiliate marketing work?.

Firstly, it is important for use to understand that in order for us to make a significant amount of sales, we should identify a group of people who are interested in what we can offer the via our personal affiliate link.

To make affiliate marketing work, we should be targeting people who are actively looking for a solution to a problem or are looking for something they want/need.

Here’s what we do:

• Identify a problem that a group of people have

or

• Identify a need or want that a group of people have
• Find a product that has an affiliate program that either solves the problem or satisfy this need/want.

We then take steps to target our online marketing to people that are actively looking for this product/solution or service.

In a nutshell, that is how affiliate marketing works, there is much more to this process.. but I thought I would explain the real basics of affiliate marketing for anyone that may be looking for it.

Affilimax Conversions is my own product that helps people to make a success of their affiliate marketing efforts.

No matter what type of blog that you have, one of the best places that you can advertise your blog is to join a blogger forum. After all, everyone who posts there has a blog and thats the main subject. This is not niche specifci to blogs that are made to help other people learn blogging..

All manner of blogs are shared at these, but the real beauty comes from sharing blogs that target a wide range of people and that cover hot topics, one in particular being the blogging niche..

Imagine posting an ad in a blogging forum about a blogging product

Jus’ Sayin’

It’s a great place to meet other bloggers and to advertise your blog.

There are quite a few blogger forums that you can sign up for on the Internet. One is known as Bloggeries, where you can show off your blog, get your blog reviewed or review other blogs, and find lots of tools that you can use for your own blog.

Another good place to go is to Blog Forum.

Blog Forum, like Bloggeries, has spots for you to market and show off your blog, blogger forums are a great place to advertise because everyone in them are of the same mind and want to make certain that their blogs get noticed and read. 

If you use your blog to advertise something that you are selling, or you want to get a lot of traffic to your blog in order to make money, you want to go someplace where it can get exposure.

When you advertise on a blog forum, you know that you are placing your advertisement in a place where blogging is something that people enjoy. There is no animosity, bloggers helping bloggers with what they do best.

Blog forums are much more open than other forums, bloggers are a very open crowd who share common interests on forums like bloggeries.

Just remember when you are posting to a forum to read the rules and abide by them. That way you’ll get your blog noticed and you will know that you are doing the right thing.

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I hope it shows you a little about how PLR can be extremely good to invest in.

Even with only 100 regularly returning visitors, you must be doing something right for people to keep coming back, so even if you can’t sell them something, all that action on your site is a recipe for profits  ;)

Here’s a few tips to get yourself a steady flow or returning web traffic toy our website or blog:

1. Update the content and pages on your website regularly.

Stagnant sites are dropped by some search engines.. or they are ignored for long periods of time. Content that is updated regularly (like  ablog published daily) can’t help but attract the attention of the search engines.

You can even put a date counter on the page to show when it was last updated.

2. Offer exceptional value for the visitors to your website.

Your site needs to stand out, there are billions of webpages, and most of them will have others that are similar, so in order for YOU to get web traffic that comes back to your site repeatedly, you need to have something of exceptional value or benefit to your visitors.. this could be free content, gifts, offers, contests..  anything that makes you unique and appealing.

For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

3. Build a list for special offers.

Place a link or autoresponder form on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons. This can enable you to offer “specials” and freebies to your subscribes whilst building trust and credibility for you and your brand.

4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

Self explanatory realy, but make sure that you give your visitors any option they can to keep you site easy for them to access via bookmarks of favorite pages.

5. Add a link ‘Recommend this site to a Friend’.

This is so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

6. Brand your website.

You may have lots of generic pages on your site, so you need to ensure that your visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

Blogs are often different and many are structured differently, but this is still a good idea if you wish to use on your blog.. I personally prefer to push for opt-ins and RSS subscription on blogs.

7. Create a FAQ page.

This needs to address most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site. 

8. Correctly structure and build your site.

Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark. Good navigation and control for the visitor to find their way around your property.

9. Never spam a client, who has opted for newsletters.

This is probably an obvious one, butonce you have subscribers, the last thing you want to do is go around upsetting them with crazy mail or things that they aren’t interested in with unsolicited emails.

Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.

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Create Your Success,

Jay

What is written in your blog should be interesting  enough to keep people’s attention and should be timely.  It is important to update your blog regularly.  Remember to take keyword inclusion into consideration when you do this, blogs are a magnet for long tailed keyword search traffic when done well.

2.  Become a part of communities that are relevant to blogging.  

Talk to other bloggers  about what has worked for them, and do not be afraid to take their advice, this will help you to improve your own blogging and to get an overview of what other successful bloggers are doing

3.  Take the time to publish an RSS/Atom/XML feed.  

Most WP blog themes have this built into them, so be sure to take advantage of this to publish at places like feedage.com.  

4.  Take care in choosing the titles of your subjects and articles.  

Think about what potential readers will be searching for, and incorporate keywords into your titles.  You can also subscribe to a search reporter such as Word Tracker.  These groups publish the most popular searches each week and can help you decide what topics you would like to include in your blog.

5.  Participate in other people’s blogs.  

Comment on them and offer feedback.  Most comment features offer you the opportunity to post a link back to your blog, and you may interest that blog’s owner or a reader of that blog who may be interested in what you have to say.

6.  Set up your email and forum signatures to include the address of your blog.  

This is easy advertising that you take the time to set up once.  You never know when a potential reader may click on your link and become fascinated with what you have to say!

7.  Research the internet and find blog directories.  

List your blog there to attract potential readers. Blog directories are big business and very popular, not only with potential customers and people, but with the search engines too. A couple of examples are:

A couple of examples are:

BlogCatalog

and

Blogarama

8.  Write articles and submit them to online article directories.  

Article marketing can play a massive part in your blogging if you take the time to do some good keyword research on your chosen niche topic.. check out article marketing secrets for some tips.

The top article directory right now is:

EzineArticles and is extremely powerful, take advantage of this by signing up for a free account if you don’t have one already, and if you do.. USE IT MORE!

There are many, many more too.

These can be easily found in a basic web search.  Most directories allow you to place an author’s byline at the end of the article.  You can include a link to your blog in that byline.

9.  Use an update service or ping service to let readers know your blog has been updated.  

This can serve as a gentle reminder readers that you are out there with something to say! Social media is closely connected to all of the ping srvices and is the right now of blog buzz, so do your bit for your blogs to get them in the path of this virtual gathering of minds.

10.  Create a blogroll or link list of blogs that you enjoy reading.  

As with commenting on other’s blogs, this can introduce your blog to other bloggers as well.  This opens the door for your blog being linked by another blogger and their readership being introduced to you as well.  

However, do not create a huge blogroll just for the sake of trying to get links on others’ pages.  This can be annoying for your readers.

The most important thing to remember is that a solid readership does not evolve overnight.  It takes time to get to know people and their interests before your blog can become successful.  Spend time reading other blogs, making comments, and getting to know those writers.  Have fun with it, and allow your blog to grow naturally on its own.  

Blogs can be wonderful marketing tools, and they can also be wonderful for social networking and creating friendships.  With a little effort and some time, you can develop a readership full of loyal, interested friends.

If you want to have your own space on the internet and have the opportunity to show your inner self to the world, blogging may be the answer.  Consider these five tips to making your blog as time efficient as it is exciting.

1.  First of all, you may want to consider setting up a community blog.  A community blog is one that is run by many people who are like minded, instead of simply by one individual.  This helps to eliminate the needs for constant posting by one person.  With several people comprising a team of bloggers, each person can post a couple of times a week and result in a blog that is relatively active.  

2.  If you do not want to create a blog with a community of bloggers working together, you can also choose to hire a team of bloggers.  This is similar to the way newspapers use contributing authors for articles.  In fact, many successful blogs are successful because they do just that.  This helps to insure active posting and timely posting, thus making your blog more appealing to visitors.  This also helps to increase your audience because each blogger will bring with it his or her own group of influence.  

Like this idea but not sure about the expense?  You can offset the cost by allowing the display of Adsense advertisements.  This can, in fact, even turn out to be a profit making venture as well.

3.  Next, you can recycle content to save time.  Search for relevant articles on your topic(s) and break them down into segments appropriate for a blog.  You can also use partial interviews and other things.  Consider selecting a longer piece and breaking it down into smaller blogs that could last a week.  You can set this up and post parts daily as a series.

4.  Another way to save time is to use audio in your blog.  Some people simply find it easier to speak into a microphone than to write something.  It is perfectly acceptable to mix things up and use a variety of both in your blog.  

Use an MP3 recorder or phone to record your blogs.  

This is convenient for those who stay on the go or those who are held up in traffic or an unexpected meeting.  You can record thoughts as soon as they come to you instead of having to wait and try to remember it all later.

5.  Finally, you can automate your blog.  Many blog programs allow you to create blogs ahead of time to be published at a future date and time.  

So, if you have some free time, you can create blogs for the rest of your week. Automate them to post each day, and your blog remains updated with no extra work on your part.  This can be a huge timesaver if you do not have to sit at the computer to type every single day.  

There are days when we do not have enough time or space to say everything we want to say.  There are other days when we would prefer not to talk at all.

Instead of having several entries on one day and then nothing for the next two or three days, you can write it all at once and have it post each day.

Preselling is the work you must start doing before you release and sell your product; that’s why it’s called pre-selling. It’s the work you do to “convince” (hate that word, really.) your to-be-customers that your product has great benefit and only a fool will pass your offer without purchasing — all this without actually “selling” the mentioned product. 

If we completely remove the word “convince”, we can easily use the real benefits of the product to outline what the customer will get from said product. If you are “pre-selling” to a potential customer who is in need of what you have to sell, then you find that your aim should be to detail the benefits in a clear to understand fashion…

Almost like a warm up spot for you to display the advantages,

Preselling can be seen as selling yourself to the customer before you sell your product. When you sell yourself to the customer, you are making your customers think “okay, this guy is not one of those greedy marketers. He’s actually here to help me out.” so that they will let their guard down and listen to your sales pitch. 

Some people refer to pre-selling as the art of building up anticipation. Which is true in most cases, especially when dealing with cold traffic.. traffic that has never heard of you or the chosen product before.. for example:

If a friend told you his chronic headache has been solved overnight by “some new medicine” but did not mention what it really was, would that leave you wondering what the medicine really is?

More so if you’re having a chronic headache yourself!

That’s why, by mentioning a benefit which would get your prospects’ ears perked up again and again but not really revealing what the solution is, you will get your prospects dying to hear what you have to say next as you reveal slightly more about the solution each time.

When you finally uncover the whole thing, your prospects will be crawling all over your website looking for the buy button!

However, preselling is not just about unveiling your product bit by bit. In fact, that was only one of the various ways one can presell.

For example, you might run a weekly newsletter on acne problems and coincidentally you have just written this great ebook called “10 Surefire Acne Removal And Prevention Secrets”. In your newsletter, you can presell by including a snippet or two from your ebook and mentioning it as a viable solution to acne problems.

If people get good advice from your newsletter, they will perceive you as an expert on acne problems and naturally will be curious to find out the ways you can teach them to solve their problems. 

At the end of the day, it all boils down to giving value to people before you ask people to buy something from you. If you can help people to solve their problems, they will, more often than not, be very willing to buy products from you.

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I hear you… here comes the pimped out affiliate “video hijacker review”..lol..

Nope.. I don’t even need to  ;)

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