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    <title>Affinion News</title>
    <link>http://affiniongroupmedia.com/index.php/affinion/c_affinion/C1/</link>
    <description></description>
    <dc:language>en</dc:language>
    <dc:creator>jonathan.carpenter@dvl.com</dc:creator>
    <dc:rights>Copyright 2010</dc:rights>
    <dc:date>2010-01-14T22:14:00-06:00</dc:date>
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    <item>
      <title>Affinion Group Announces Changes to Strengthen its Management Team, Deepen its Leadership Reserves</title>
      <link>http://affiniongroupmedia.com/index.php/affinion/display_blog/affinion_group_announces_changes_to_strengthen_its_management_team_deepen_i/</link>
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      <description>Steve Upshaw Named President, Will Continue Reporting to CEO Nathaniel Lipman



NORWALK, Conn., Jan. 14, 2010 &#45; Affinion Group, Inc., a global leader in customer engagement solutions that enhance and extend the relationship and loyalty of millions of consumers of financial services, retail, hospitality and e&#45;commerce companies, announced today that Steve Upshaw, CEO of Affinion International, has been named to the additional position of President, Affinion Group.
Mr. Upshaw will remain the CEO of Affinion International and will continue to report to Nathaniel Lipman, Affinion Group&#8217;s Chairman and CEO, who previously also held the position of Affinion Group President.


Continuing in their roles and reporting to Mr. Lipman are Todd Siegel, Affinion Group&#8217;s Chief Financial Officer, Tom Rusin, President and CEO of Affinion North America, and Len Ciriello, Affinion Group&#8217;s General Counsel.


&#8220;Steve&#8217;s leadership and strategic vision have significantly enhanced Affinion&#8217;s financial and competitive positioning over these past 5 years,&#8221; said Mr. Lipman.&amp;nbsp; &#8220;We are very pleased with the balance of strengths, skills and leadership that Steve, Todd, Tom, Len and Bob Rooney, our Chief Operating Officer, bring to the table, and this executive leadership team now has more than 50 years of combined experience with Affinion.


&#8220;With this expanded role for Steve, we hope to further deepen the experiences of our leadership team overall, and to increase our focus on the areas of the business that will help us most effectively capitalize on the tremendous opportunities that lie ahead for Affinion.&#8221;


Mr. Upshaw has been with Affinion since 1995, and has led Affinion International since 2005.&amp;nbsp; During his tenure with Affinion International, the division rapidly increased its revenue by more than a third while simultaneously improving its profitability, successfully diversified its revenue portfolio through the launch of new retail programs now servicing more than 600,000 subscribers, and significantly expanded its geographic footprint.


As President, Mr. Upshaw will have responsibility for the Company&#8217;s overall operations and systems, including information technology, data security, customer service, billing and general administration.

  

Mr. Upshaw will be based out of the Company&#8217;s headquarters in Connecticut.</description>
      <dc:subject>Affinion</dc:subject>
      <dc:date>2010-01-14T22:14:00-06:00</dc:date>
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    <item>
      <title>Affinion Group Strengthens Intl. Presence with Italian Marketing Solutions Co. Acquisition</title>
      <link>http://affiniongroupmedia.com/index.php/affinion/display_blog/affinion_group_strengthens_intl_presence_with_italian_marketing_solutions_c/</link>
      <guid>http://affiniongroupmedia.com/index.php/affinion/display_blog/affinion_group_strengthens_intl_presence_with_italian_marketing_solutions_c/#When:21:12:00Z</guid>
      <description>NORWALK, Conn., January 7, 2010 &#45; Affinion Group, Inc., a global leader in customer engagement solutions that enhance and extend the relationship and loyalty of millions of consumers, announced today the closing of its acquisition of an Italian relationship marketing solutions company from a leading Italian banking group. Terms of the agreement were not disclosed.
The acquired company manages marketing solutions that increase loyalty and broaden the customer base of the banking group&#8217;s checking account business. Affinion&#8217;s acquisition launches a long&#45;term strategic partnership with the banking group &#45; one of the largest in Italy &#45; that will deliver an even more extensive portfolio of personalized, high value products and services to its customers.


&#8220;Affinion&#8217;s world class product portfolio and unparalleled marketing capabilities will now be combined with extensive experience in the Italian financial industry, enabling us to quickly and effectively reach both existing and new customers with a broader set of customized offerings,&#8221; said Guillaume Huser, Affinion International Regional President, Western Europe.


&#8220;Today&#8217;s acquisition strengthens Affinion&#8217;s position as Europe&#8217;s largest and most diverse engagement solutions provider and further builds upon our fast&#45;growing consumer engagement and loyalty programs,&#8221; said Steve Upshaw, Chief Executive Officer of Affinion International. &#8220;Affinion International&#8217;s customer engagement programs currently serve more than 18 million customers in 12 countries.&#8221;</description>
      <dc:subject>Affinion</dc:subject>
      <dc:date>2010-01-07T21:12:00-06:00</dc:date>
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    <item>
      <title>Affinion Group Adds to Consumer Protection Business with Acquisition of Credit Card Reg Portfolio</title>
      <link>http://affiniongroupmedia.com/index.php/affinion/display_blog/affinion_group_adds_to_consumer_protection_business_with_acquisition_of_cre/</link>
      <guid>http://affiniongroupmedia.com/index.php/affinion/display_blog/affinion_group_adds_to_consumer_protection_business_with_acquisition_of_cre/#When:21:51:00Z</guid>
      <description>NORWALK, Conn., January 6, 2010 &#45; Affinion Group, Inc., a global leader in customer engagement solutions that enhance and extend the relationship and loyalty of millions of consumers, today announced it has expanded its world&#45;class suite of consumer protection products by acquiring a portfolio of credit card registry subscribers and the associated fee revenue stream from one of the country&#8217;s largest national financial institutions.
This credit card registration program is designed to protect, assist and reimburse customers whenever a registered card is lost or stolen. Customers enjoy the benefits of placing just one call to cancel and replace all lost or stolen cards, access emergency cash, activate credit monitoring, identity theft assistance and expense reimbursement.


&#8220;This transaction demonstrates Affinion&#8217;s core capability of providing customer engagement solutions to our client partners that help them drive retention, customer satisfaction and incremental revenue,&#8221; said Tom Rusin, President and Chief Executive Officer of Affinion, North America. &#8220;Our size, scale and experience enable us to offer a strategic, cost&#45;effective option for our client that allows them to focus on their core business while providing valued consumer protection services that provide peace of mind for their customers. At the same time, we have the opportunity to deliver enhanced products and services that will strengthen relationships and build loyalty.&#8221;</description>
      <dc:subject>Affinion</dc:subject>
      <dc:date>2010-01-06T21:51:00-06:00</dc:date>
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      <title>Affinion Unveils Enhanced Online Marketing Standards</title>
      <link>http://affiniongroupmedia.com/index.php/affinion/display_blog/affinion_unveils_enhanced_online_marketing_standards/</link>
      <guid>http://affiniongroupmedia.com/index.php/affinion/display_blog/affinion_unveils_enhanced_online_marketing_standards/#When:20:10:00Z</guid>
      <description>Affinion Expands Upon Existing Up&#45;sell Sales Rules


Norwalk, CT&#45; Affinion Group today announced industry&#45;leading consumer protection policies. Over the past several months, Affinion has cooperated with the Senate Commerce, Science, and Transportation Committee in its investigation on post&#45;transaction online marketing, reviewing the industry&#39;s products and practices.
 Affinion has always been recognized as the industry leader in standards and quality of marketing practices. Responding to the concerns raised by the Senate Commerce Committee, the company is further demonstrating its commitment to continuing that leadership by ensuring that consumers give clear and informed consent for online purchases and have access to easy&#45;to&#45;understand billing language.

The current &#34;free to pay&#34; marketing concerns being expressed by the Senate Commerce Committee are similar to those reviewed earlier this decade by the Federal Trade Commission (FTC) regarding telemarketing sales methods.&amp;nbsp; Affinion&#39;s new consumer guidelines apply the spirit of the regulations the FTC implemented for telemarketers to online marketers. 


Specifically, these industry&#45;leading changes include:

Providing enhanced clear and conspicuous disclosure of all material terms of every offer in multiple locations throughout the offer. 
Ensuring the consumer is billed only after obtaining the express informed consent of the consumer both to be charged for the offered service and to be charged to the identified account.
Requiring that the consumer gives &#45;&#45; at a minimum &#45;&#45;  the last four digits of their account or credit card number for every online transaction involving pre&#45;acquired account information and a free to pay conversion. 
Clearly indicating in all solicitations that the program is provided by the company.

In addition to voluntarily meeting the guidelines that the FTC put into place for telemarketers, Affinion is also incorporating additional protections to ensure consumers have all the information they need to find out more about the product or to cancel the service once enrolled. Those include:

Displaying prominently the 1&#45;800 customer service number which can be used for cancelations on every Affinion enrollment and confirmation page.  
Adding language to enrollment web pages that makes it even clearer to consumers that they are being invited to enroll in a club or program that is distinct from, and has distinct terms and conditions from, the offerings on our partners&#39; websites. 
Including the 1&#45;800 customer service number which can be used for cancellations in each Affinion welcome email.

&#34;Affinion is proud of its long&#45;standing history of employing the best marketing practices in the industry and how our programs provide tremendous value for millions of consumers worldwide,&#34; said James Hart, Senior Vice President, Communications and Brand.&amp;nbsp;  &#34;While our marketing has always incorporated clear, prominent and unambiguous terms, we continually reevaluate our offers to make certain consumers are able to make fully informed decisions.&#34;


Hart continued: &#34;Providing the clearest and most explicit marketing terms in the industry, requiring that consumers&#39; express informed consent, and providing free, 24&#45;hour customer service phone numbers at every step of the process is the best possible way to make certain that all consumers knowingly purchase a valuable product.&#34;


&#34;Affinion looks forward to continued dialogue with both the committee and our customers to ensure we remain the industry leader in both standards and quality,&#34; Hart concluded.

Affinion will implement these changes over the course of the next few months.</description>
      <dc:subject>Affinion</dc:subject>
      <dc:date>2009-11-13T20:10:00-06:00</dc:date>
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    <item>
      <title>Affinion Group To Host Webinar Examining Recent Credit Card Act Legislation</title>
      <link>http://affiniongroupmedia.com/index.php/affinion/display_blog/affinion_group_to_host_webinar_examining_recent_credit_card_act_legislation/</link>
      <guid>http://affiniongroupmedia.com/index.php/affinion/display_blog/affinion_group_to_host_webinar_examining_recent_credit_card_act_legislation/#When:21:14:00Z</guid>
      <description>NORWALK, Conn., July 10, 2009 &#45; Affinion Group, Inc., a global leader in providing comprehensive customer engagement and loyalty solutions that enhance or extend the relationships of millions of customers with many of the largest and most respected companies in the world, will host a complimentary webinar examining the impact of the recently passed Credit CARD Act of 2009 on financial institutions.
The webinar will take place on Tuesday, July 21st at 2:30 pm ET, and interested parties can register at http://www.affinion.com.


The legislation, signed into law in May 2009, is expected to have a significant impact in how financial institutions interact with consumers upon implementation in 2010.


Gilbert Schwartz, founding partner of Schwartz &amp;amp; Ballen LLP, Washington D.C., and former Associate General Counsel of the Federal Reserve Board, will provide an overview of the Act and address the following:

&#45; Changes to current business practices mandated by specific provisions of the Act

&#45; Timeline and process for implementation, including the role various legislative and regulatory parties will play in oversight of the Act 

&#45; Other implications of the Act</description>
      <dc:subject>Affinion</dc:subject>
      <dc:date>2009-07-10T21:14:00-06:00</dc:date>
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    <item>
      <title>AFFINION GROUP, INC. ANNOUNCES PRICING OF $150 MILLION OF 10% SENIOR NOTES OFFERING</title>
      <link>http://affiniongroupmedia.com/index.php/affinion/display_blog/affinion_group_inc_announces_pricing_of_150_million_of_10_senior_notes_offe/</link>
      <guid>http://affiniongroupmedia.com/index.php/affinion/display_blog/affinion_group_inc_announces_pricing_of_150_million_of_10_senior_notes_offe/#When:15:40:01Z</guid>
      <description>NORWALK, Conn. &#45; June 2, 2009 &#45; Affinion Group, Inc. (&quot;Affinion&quot; or the &#8220;Company&quot;), a global leader in customer engagement solutions that enhance and extend the relationship of millions of consumers for financial service, retailing, hospitality and e&#45;commerce companies announced today the pricing for the offering of its $150 million in aggregate principal amount of its 10% senior notes due 2013 in a private placement pursuant to Rule 144A and Regulation S of the Securities Act of 1933, as amended (the &#8220;Securities Act&quot;).
The senior notes will be guaranteed on a senior unsecured basis by each of the Company&#8217;s current and future domestic subsidiaries that guarantee the Company&#8217;s indebtedness under its senior secured credit facility.&amp;nbsp; The 10% senior notes due 2013 will be issued under a new indenture and will not be part of the same class as the Company&#8217;s existing 10% senior notes due 2013.&amp;nbsp; The notes will be sold at a price equal to 91.000% of their face value, plus accrued interest from April 15, 2009, with an effective yield of 12.877%.&amp;nbsp; The offering is expected to close on June 5, 2009, subject to the satisfaction or waiver of customary closing conditions.

      

The net proceeds of the offering are intended to be used for general corporate purposes.


The notes were not registered under the Securities Act or any state securities laws, and the notes may not be offered or sold within the United States, or to, or for the account or benefit of, any United States persons absent registration under, or an applicable exemption from, the registration requirements of the Securities Act and applicable state securities laws.


This press release shall not constitute an offer to sell or a solicitation of an offer to purchase any notes and shall not constitute an offer, solicitation or sale in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful.&amp;nbsp; Any offers of the senior notes have been made only by means of a private offering memorandum.</description>
      <dc:subject>Affinion</dc:subject>
      <dc:date>2009-06-09T15:40:01-06:00</dc:date>
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    <item>
      <title>Affinion Group, Inc. Announces Proposed 10&#45;1/8&#37; Senior Notes Offering</title>
      <link>http://affiniongroupmedia.com/index.php/affinion/display_blog/affinion_group_inc_announces_proposed_10_1_837_senior_notes_offering/</link>
      <guid>http://affiniongroupmedia.com/index.php/affinion/display_blog/affinion_group_inc_announces_proposed_10_1_837_senior_notes_offering/#When:16:09:00Z</guid>
      <description>NORWALK, Conn., June 1 /PRNewswire/&#8212;Affinion Group, Inc. (&#34;Affinion&#34; or the &#34;Company&#34; ), a global leader in customer engagement solutions that enhance and extend the relationship of millions of consumers for financial service, retailing, hospitality and e&#45;commerce companies, announced today its intention to sell, subject to market conditions, approximately $125.0 million in aggregate principal amount of its 10&#45;1/8% senior notes due 2013 in a private placement pursuant to Rule 144A and Regulation S of the Securities Act of 1933, as amended (the &#34;Securities Act&#34; ).&amp;nbsp; The senior notes, if issued, would be guaranteed on a senior unsecured basis by each of the Company&#39;s current and future domestic subsidiaries that guarantee the Company&#39;s indebtedness under its senior secured credit facility.&amp;nbsp; The proposed 10&#45;1/8&#37; senior notes due 2013 would be issued under a new indenture and would not be part of the same class as the Company&#39;s existing 10&#45;1/8% senior notes due 2013.
The net proceeds of the offering are intended to be used for general corporate purposes. 

The notes anticipated to be offered will not be registered under the Securities Act or any state securities laws, and the notes may not be offered or sold within the United States, or to, or for the account or benefit of, any United States persons absent registration under, or an applicable exemption from, the registration requirements of the Securities Act and applicable state securities laws. 

This press release shall not constitute an offer to sell or a solicitation of an offer to purchase any notes and shall not constitute an offer, solicitation or sale in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful.  Any offers of the senior notes will be made only by means of a private offering memorandum. 

Safe Harbor Statement Under the U.S. Private Securities Litigation Reform Act of 1995 

This press release may contain statements that are forward looking, as that term is defined by the Private Securities Litigation Reform Act of 1995 or by the Securities and Exchange Commission (the &#34;SEC&#34; ) in its rules, regulations and releases. These statements include, but are not limited to, the proposed offering of the notes and the intended use of proceeds therefrom, discussions regarding industry outlook, Affinion&#39;s expectations regarding the performance of its business, its liquidity and capital resources, its guidance for 2009 and the other non&#45;historical statements in the discussion and analysis. These forward&#45;looking statements are based on management&#39;s beliefs, as well as assumptions made by, and information currently available to, management. When used in this release, the words &#34;believe&#34;, &#34;anticipate&#34;, &#34;estimate&#34;, &#34;expect&#34;, &#34;intend&#34; and similar expressions are intended to identify forward&#45;looking statements. Although management believes that the expectations reflected in these forward&#45;looking statements are reasonable, it can give no assurance that these expectations will prove to have been correct. These statements are subject to certain risks, uncertainties and assumptions, including risks related to general economic and business conditions and international and geopolitical events, a downturn in the credit card industry or changes in the techniques of credit card issuers, market place consolidation among financial institution partners, industry trends, foreign currency exchange rates, the effects of a decline in travel on Affinion&#39;s travel fulfillment business, termination or expiration of one or more agreements with its affinity partners or a reduction of the marketing of its services by one or more of its affinity partners, its substantial leverage, restrictions contained in its debt agreements, its inability to compete effectively and other risks identified and discussed under the caption &#34;Item 1A. Risk Factors&#34; in Affinion&#39;s Annual Report on Form 10&#45;K for the year ended December 31, 2008, and the other periodic reports filed by Affinion with the SEC from time to time. 

CONTACT: James Hart, Affinion Group, Inc., +1&#45;203&#45;956&#45;8746, +1&#45;203&#45;339&#45;2578 (M)</description>
      <dc:subject>Affinion</dc:subject>
      <dc:date>2009-06-01T16:09:00-06:00</dc:date>
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      <title>AFFINION GROUP SURVEY REVEALS THAT UNDERINSURED CONSUMERS NEED&#8230;</title>
      <link>http://affiniongroupmedia.com/index.php/affinion/display_blog/affinion_group_survey_reveals_that_underinsured_consumers_need/</link>
      <guid>http://affiniongroupmedia.com/index.php/affinion/display_blog/affinion_group_survey_reveals_that_underinsured_consumers_need/#When:11:00:00Z</guid>
      <description>...ALTERNATE SOLUTIONS IN LIGHT OF CURRENT ECONOMIC CLIMATE

Nearly half say unreimbursed loss of as little as $500 would have &#34;severe&#34; impact on financial stability

NORWALK, Conn. May 7, 2009 &#45; As unemployment rates continue to climb, one often overlooked aspect of people being laid&#45;off is their access to affordable insurance.
In a national recent survey conducted by Affinion Group, a leading marketer of insurance services, nearly two&#45;thirds of respondents admitted to living paycheck&#45;to&#45;paycheck &#34;often&#34; or &#34;always.&#34; The survey questioned more than 1,000 adults to determine the threat to consumers from limited access to affordable insurance in light of the current economic conditions. Overall, the findings revealed that a majority of consumers believe they could be at risk for losing their health benefits and life insurance should they ultimately lose their job, placing an even greater importance on alternate insurance programs. 

At Risk of Being Uninsured

  When asked how long they believed they would have access to affordable insurance, nearly two out of three respondents either believed that they would have access for less than one month or didn’t know how long they would have access to affordable insurance. Distressingly, only 19 percent of respondents believed they would be able to afford their insurance for more than 6 months following the loss of their job, and this number dropped to 14 percent when looking at respondents under the age of 45. 

  Accidents are Costly 

  Nearly half of respondents, 45 percent, believed that an out&#45;of&#45;pocket cost of as little as $500 would have a &#34;severe&#34; impact on their financial stability. This is problematic given that the average cost of hospitalization is $560, according to the Agency for Healthcare Research and Quality. This also comes in an environment where 62 percent of those people surveyed stated that they live paycheck&#45;to&#45;paycheck either &#34;often&#34; or &#34;always.&#34; 

&#34;The results of this survey confirm some of our worst suspicions: this economic climate has exposed consumers to a toxic combination of underemployment and underinsurance,&#34; said Ron Clarke, Senior Vice President of Insurance Services at Affinion. &#34;The high cost of insurance and the out&#45;of&#45;pocket expense associated with a hospital stay of as little as a day or two are leaving a substantial portion of the country at risk of being unable to afford the security and peace&#45;of&#45;mind that they need.&#34; 

Considering Loved Ones and Alternatives to Going Without

  Of the adults surveyed, more than half expressed that they were either &#34;concerned&#34; or &#34;extremely concerned&#34; that their loved ones would be financial vulnerable in the event of an accident or the death of the respondent.&amp;nbsp; At the same time, many participants did not understand the cost savings that can be offered by having a less costly alternative Accidental Death and Dismemberment (AD&amp;amp;D) plan, with only 25 percent of respondents correctly identifying the savings of a $100,000 AD&amp;amp;D plan is more than $75 over that of a typical $100,000  annual term life insurance policy.&amp;nbsp; Affinion Group encourages consumers to work with a trusted financial institute, credit union or association to gain access to AD&amp;amp;D Protection, which is typically offered on a group rate basis, and underwritten by leading, highly rated insurers, and presents a viable alternative for coverage to protect against unforeseen events. 

&#34;Many of the participants of the study did not understand the cost savings and security that an AD&amp;amp;D plan can offer to them and their families,&#34; continued Clarke.&amp;nbsp; &#34;Managed appropriately, AD&amp;amp;D is the type of supplemental insurance alternative that families can turn to in order to secure their financial well being in the event of an emergency.&#34; 

The full results of the survey can be found at http://www.affinion.com/docs/InsuranceSurvey.pdf</description>
      <dc:subject>Affinion</dc:subject>
      <dc:date>2009-05-07T11:00:00-06:00</dc:date>
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    <item>
      <title>AFFINION GROUP, INC. ANNOUNCES RESULTS FOR THE FIRST QUARTER ENDED MARCH 31, 2009</title>
      <link>http://affiniongroupmedia.com/index.php/affinion/display_blog/affinion_group_inc_announces_results_for_the_first_quarter_ended_march_31_2/</link>
      <guid>http://affiniongroupmedia.com/index.php/affinion/display_blog/affinion_group_inc_announces_results_for_the_first_quarter_ended_march_31_2/#When:12:30:00Z</guid>
      <description>ACHIEVES FIRST QUARTER ADJUSTED EBITDA OF $77.1 MILLION INCREASES TRAILING TWELVE&#45;MONTH ADJUSTED EBITDA TO $318.5 MILLION


NORWALK, Conn., April 30, 2009 &#45; Affinion Group, Inc. (&#34;Affinion&#34; or the &#34;Company&#34; ), a global leader in customer engagement solutions that enhance and extend the relationship of millions of consumers for financial service, retailing, hospitality and e&#45;commerce companies, today announced its financial results for the three month period ended March 31, 2009 (&#34;first quarter&#34; ).
&#34;We continue to be very pleased with our performance, as we have achieved another record in trailing twelve&#45;month Adjusted EBITDA, and, except for a negative impact from foreign&#45;exchange, would have reported overall net revenue growth in the quarter as well,&#34; said Nathaniel J. Lipman, Affinion&#39;s President and Chief Executive Officer.&amp;nbsp; &#34;Although we continue to anticipate good performance for the remainder of this year, as well as an increase in full year 2009 Adjusted EBITDA over 2008 levels, the timing of our marketing investments and the ongoing negative impact of foreign&#45;exchange will likely cause our trailing twelve&#45;month Adjusted EBITDA to decline slightly on a sequential basis.&#34;  Commenting further on the quarter, Lipman added, &#34;We believe the results are attributable to the fundamental strengths of our business model, such as the quality of our partner relationships, our ability to invest in our partners&#39; brands, and the underlying value and peace&#45;of&#45;mind our products and services provide to consumers every day.&#34;

Results Highlights

  Note: readers are urged to review the section entitled &#34;Important Notes&#34; at the end of this release for a description of certain items affecting the results, including a definition of the term &#34;Transactions&#34;.

First Quarter Net Revenues



  Net revenues for the first quarter of 2009 were $334.0 million as compared to $339.2 million for the first quarter of 2008, reflecting a decline of 1.5%.

  The decrease in net revenues was due to a decline in International products net revenue, as unfavorable foreign&#45;exchange rates negated the impact of strong gains in both new retail and package members, which was only partially offset by a modest increase in North American products net revenue.


First Quarter Operating Results



  Adjusted EBITDA (as defined in Note (d) of Table 7) was $77.1 million as compared to $70.0 million for the first quarter of 2008. 

  Segment EBITDA for the first quarter of 2009 was $75.5 million as compared to $68.2 million for the first quarter of 2008. 

  Excluding the impact of the Transactions, Segment EBITDA increased $4.6 million, or 6.7%, as lower marketing and commission costs were only partially offset by higher general and administrative expenses and the impact of the lower net revenues.


Segment Commentary

North America:

  Membership products revenue increased $5.8 million, or 3.4%.&amp;nbsp; Excluding the impact of purchase accounting, net revenue increased $1.1 million, or 0.6%, as annualized revenue per average retail member increased 7.7% in the current quarter as compared to the prior year.&amp;nbsp; Membership Segment EBITDA increased $7.9 million in the quarter, primarily due to lower marketing and commission expense as the Company continued to reduce commissions as a percentage of revenue and higher net revenues, in addition to $2.3 million as a result of purchase accounting adjustments. 

Insurance and Package products revenue decreased $6.8 million, or 7.5%, primarily due to a higher cost of insurance as a result of higher claims experience and lower package revenue as lower annualized revenue per member more than offset a 2.4% growth in package member volumes.&amp;nbsp; Insurance and Package Segment EBITDA declined $3.4 million in the first quarter primarily due to the lower net revenues, partially offset by lower marketing and commission expense.

Loyalty products revenue increased $2.4 million, or 16.1%, primarily due to fee&#45;based revenue related to a recently acquired points redemption program.&amp;nbsp; Loyalty Segment EBITDA increased $0.9 million in the quarter primarily due to the increase in revenue, net of higher product and servicing costs.

International:

  International revenue declined $6.6 million, or 10.5%, primarily due to the negative impact of the strengthening in the U.S. dollar, which more than offset growth in new retail programs and revenue from businesses acquired in 2008.&amp;nbsp; Excluding the $15.9 million impact of foreign&#45;exchange in the quarter, derived by holding the currency rates from the first quarter of 2008 constant, first quarter revenue would have grown 14.7% over the first quarter of 2008.&amp;nbsp; International Segment EBITDA increased $1.8 million, as growth in new retail and the net effect of newly acquired businesses were only partially offset by the negative impact of foreign&#45;exchange.

Selected Liquidity Data

Affinion has several debt instruments outstanding, including senior notes, senior subordinated notes, and senior secured credit facilities, which consist of a term loan facility and revolving credit facility.&amp;nbsp; For a more complete description of Affinion&#39;s debt instruments, see the note on Table 2. 

At March 31, 2009, Affinion had $302.7 million outstanding under its senior notes (net of discounts and premiums), $648.6 million outstanding under its term loan facility, and $352.0 million outstanding under the senior subordinated notes (net of discounts).&amp;nbsp; Under the Company&#39;s revolving credit facility, $71.3 million is available for borrowing, after giving effect to the issuance of $1.7 million in letters of credit and a $27.0 million outstanding facility balance.&amp;nbsp; During the quarter, the Company reduced the balance of its revolving credit facility by $30.0 million, or 53% of its December 31, 2008 balance. 

In addition, at March 31, 2009, Affinion had $32.6 million of unrestricted cash on hand.

Call&#45;In Information

Affinion will hold an informational call to discuss the results for the three month period ended March 31, 2009 at 10:00 am (EDT) on Thursday, April 30, 2009.&amp;nbsp; The conference call will be broadcast live and can be accessed by dialing 1&#45;866&#45;394&#45;8483 (domestic) or 1&#45;706&#45;758&#45;1455 (international) and entering passcode 95751404.&amp;nbsp; Interested parties should call at least ten (10) minutes prior to the call to register.&amp;nbsp; The Company will also provide an on&#45;line Web simulcast of its conference call at www.affinion.com/ir.&amp;nbsp; A telephonic replay of the call will be available through midnight (EDT) May 3, 2009 by dialing 1&#45;800&#45;642&#45;1687 (domestic) or 1&#45;706&#45;645&#45;9291 (international) and entering passcode 95751404.

Important Notes

On October 17, 2005, Affinion Group Inc. completed the acquisition (the &#34;Transactions&#34; ) of the marketing services division (the &#34;Predecessor&#34; ) of Cendant Corporation (&#34;Cendant&#34; ) pursuant to a purchase agreement dated July 26, 2005, as amended.&amp;nbsp; Substantially all of the assets and liabilities of the Predecessor were acquired by Affinion in the Transactions.

The information presented in this release is a comparison of the unaudited consolidated results of operations for the three month period ended March 31, 2009 and the unaudited consolidated results of operations for the three month period ended March 31, 2008.

Purchase accounting adjustments made in 2005 as a result of the Transactions had a modest impact on Affinion&#39;s results of operations for the three month periods ended March 31, 2009 and 2008.&amp;nbsp; For example, because deferred revenues were reduced in purchase accounting, net revenues recognized for periods following the Transactions were less than they otherwise would have been, with the majority of the impact of the purchase accounting adjustments recognized in 2005 through 2007.&amp;nbsp; The effect of these purchase accounting adjustments on Affinion&#39;s results of operations for the three month period ended March 31, 2009 as compared to the three month period ended March 31, 2008 was to increase net revenues by $5.9 million and to increase Segment EBITDA by $2.7 million.

Safe Harbor Statement Under the U.S. Private Securities Litigation Reform Act of 1995

This press release may contain statements that are forward looking, as that term is defined by the Private Securities Litigation Reform Act of 1995 or by the Securities and Exchange Commission in its rules, regulations and releases.&amp;nbsp; These statements include, but are not limited to, discussions regarding industry outlook, Affinion&#39;s expectations regarding the performance of its business, its liquidity and capital resources, its guidance for 2009 and the other non&#45;historical statements in the discussion and analysis.&amp;nbsp; These forward&#45;looking statements are based on management&#39;s beliefs, as well as assumptions made by, and information currently available to, management.&amp;nbsp; When used in this release, the words &#34;believe&#34;, &#34;anticipate&#34;, &#34;estimate&#34;, &#34;expect&#34;, &#34;intend&#34; and similar expressions are intended to identify forward&#45;looking statements.&amp;nbsp; Although management believes that the expectations reflected in these forward&#45;looking statements are reasonable, it can give no assurance that these expectations will prove to have been correct.&amp;nbsp; These statements are subject to certain risks, uncertainties and assumptions, including risks related to general economic and business conditions and international and geopolitical events, a downturn in the credit card industry or changes in the techniques of credit card issuers, market place consolidation among financial institution partners, industry trends, foreign currency exchange rates, the effects of a decline in travel on Affinion&#39;s travel fulfillment business, termination or expiration of one or more agreements with its affinity partners or a reduction of the marketing of its services by one or more of its affinity partners, its substantial leverage, restrictions contained in its debt agreements, its inability to compete effectively and other risks identified and discussed under the caption &#34;Item 1A. Risk Factors&#34; in Affinion&#39;s Annual Report on Form 10&#45;K for the year ended December 31, 2008, and the other periodic reports filed by Affinion with the SEC from time to time.

Download full release including financial tables (pdf)</description>
      <dc:subject>Affinion</dc:subject>
      <dc:date>2009-04-30T12:30:00-06:00</dc:date>
    </item>

    <item>
      <title>Affinion Group, Inc. to Hold Informational Call to Discuss Results for the Quarter Ended March 31, 2</title>
      <link>http://affiniongroupmedia.com/index.php/affinion/display_blog/affinion_group_inc_to_hold_informational_call_to_discuss_results_for_the_qu/</link>
      <guid>http://affiniongroupmedia.com/index.php/affinion/display_blog/affinion_group_inc_to_hold_informational_call_to_discuss_results_for_the_qu/#When:17:00:00Z</guid>
      <description>NORWALK, Conn., Apr. 22, 2009 &#45; Affinion Group, Inc. will hold an informational call to discuss the results for the quarter ended March 31, 2009 at 10 a.m. (EST) on, Thursday, April 30 2009. The conference call will be broadcast live and can be accessed by dialing 1.866.394.8483 (domestic) or 1.706.758.1455 (international) and entering passcode 95751404. Interested parties should call at least ten (10) minutes prior to the call to register. The company will also provide an online Web simulcast of its conference call. The Web simulcast will be available online by visiting http://www.affinion.com/ir. The company plans to issue a news release regarding its financial results on April 30, 2009.
A telephonic replay of the call will be available through midnight May 3, 2009 by dialing 1.800.642.1687 (domestic) or 1.706.645.9291 (international) and entering passcode 95751404. 


SafeHarbor Statement Under the U.S. Private Securities Litigation Reform Act of 1995 

This press release may contain statements that are forward looking, as that term is defined by the Private Securities Litigation Reform Act of 1995 or by the Securities and Exchange Commission in its rules, regulations and releases. These statements include, but are not limited to, discussions regarding industry outlook, Affinion&#8217;s expectations regarding the performance of its business, its liquidity and capital resources and the other non&#45;historical statements in the discussion and analysis. These forward&#45;looking statements are based on management&#8217;s beliefs, as well as assumptions made by, and information currently available to, management. When used in this release, the words &#8220;believe,&#8221; &#8220;anticipate,&#8221; &#8220;estimate,&#8221; &#8220;expect,&#8221; &#8220;intend&#8221; and similar expressions are intended to identify forward&#45;looking statements. Although management believes that the expectations reflected in these forward&#45;looking statements are reasonable, it can give no assurance that these expectations will prove to have been correct. These statements are subject to certain risks, uncertainties and assumptions, including risks related to general economic and business conditions and international and geopolitical events, a downturn in the credit card industry or changes in the techniques of credit card issuers, market place consolidation among financial institution affinity partners, industry trends, the effects of a decline in travel on our travel fulfillment business, termination or expiration of one or more agreements with our affinity partners or a reduction of the marketing of our services by one or more of our affinity partners, the outcome of legal actions, our substantial leverage, restrictions contained in our debt agreements and our inability to compete effectively.</description>
      <dc:subject>Affinion</dc:subject>
      <dc:date>2009-04-22T17:00:00-06:00</dc:date>
    </item>

    
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