school brand film showreel 2024
Bringing the
character of your
school to the fore.
We have never met two schools the same, and so we will
never make two films the same.
Yet the offerings of schools are so similar - academic, sporting, artistic, pastoral etc - which so often produces homogeneous, predictable content. How can we move beyond using film to merely ‘describe’ what you do, and use it instead to endear the audience to your brand; to feel that extra ‘something’ that’ll really make a difference?
The answer? By taking the time to really understand your character and your context with a process proven time and again to work.
OUR APPROACH IN SHORT
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1. Research Phase
A full day of stakeholder interviews to let important voices to be heard and build our brief.
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2. Creative Phase
Pushing you towards the edge of the creative ‘cliff’ until you push back.
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3. Production Phase
Bringing the production standards your brand deserves through location filming and post-production.
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4. Distribution Advice
Helping you make the most of your investment with strategic advice on launch, seeding and distribution.
An example from our Portfolio
‘What do you see?…’ for Bryanston
Combining a premium brand feel with a truly human connection.
Contemporary. Thoughtful. Full of energy.
Scratching the surface of an incredible institution just enough to intrigue an audience into action.
What do you see…?
Behind The Scenes
OUR APPROACH EXPLAINED
Only through truly
understanding your school
will we make a difference.
RESEARCH DAY.
Conducted in person by Miles Latham, who has experience of over 600 schools worldwide and acts as Executive Producer on all projects.
CREATIVE DEVELOPMENT
The results of our research are fed into a series of creative meetings designed to develop a range of concepts that explore different tonal options for your film work.
CREATIVE PRESENTATION
Concepts are now presented in person to key decision-makers through Director’s Treatments, example scripts, indicative visuals, and reference films.
CONTRACTING
Only once we have a concept ‘on the table’ that makes your heart beat faster is there any contractual agreement between us; it is our job to excite you as much as we are.
PRE-PRODUCTION
After narratives are refined, we support you through the entire pre-production process, including casting, scheduling, and detailed logistical planning.
An example from our Portfolio
‘Next Step’ for Brighton College
A huge message from a huge name in UK and global education. Bombastically confident with the deftest of executions.When you’re at the top of the game, you have to set the bar high. Celebrating the pure joy that success can bring.
OUR APPROACH IN STUDIO
Maximum value from
every production.
DIRECTOR’S CUT
Our initial target is a Director’s
Cut of c. 100 seconds that fully
tells your distinctive story.
VERSIONS AND EDITS
Every project will produce a range of
shorter or targeted edits for use of specific
platforms and for specific audiences.
KNOWING YOUR AUDIENCES
From language translations to subtitling and
accessibility, your video content
will be fit for purpose.
An example from our Portfolio
‘Profound Impact’ for Habs Elstree
Bringing the concept of ‘profound impact’ to life for two remarkable schools working together.
Thumb-stopping. Eye-catching. Conversation starting.
Unabashed confidence on screen with a pace that makes your heart beat faster.
How will you make a profound impact on the world?
S T R A I N I N G A T T H E C R E A T I V E L E A S H .
SO MUCH SCHOOL
MARKETING IS DULL,
DERIVATIVE CRAP.
THERE, WE SAID IT.
Throughout our portfolio, you can see where we have been given the licence to push the boundaries, to treat schools like the high brands they really are. If you are one of those schools, we can do amazing things together…
Let’s go beyond recognition.