The web is full of so called social media optimization and search engine marketing experts who claim to have the secret to saving your business or access to zillions of new clients but the reality of the situation is that not even the best search engine marketing firm can make guarantees of ranking and results without skewering the truth or outright lies.

SEO and SMO are very tricky processes with a lot of different ideas, methods and systems for achieving success for any type of website being marketed. It’s not as easy as stuffing some keywords and buying some text links to boost ranking on a site and even the best content now requires a depth of investigation and keyword analysis in order to achieve the best ranking for a client.

Be careful of the promises made by your search marketing firm and do the research on what they actually offer. I can promise you a top listing on Google in just 24 hours using their paid adwords campaigns but anyone can do that and the fees associated with those listings may not reflect what you wanted to spend your money on. PPC management is much easier than Organic SEO results so make sure you study up on what you are buying and what they are selling before you jump into it with a search engine marketing firm that makes lofty promises you doubt they can ever keep.

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Foursquare is a popular geo search and review tool used by millions to share their location and opinions on geographic locations they frequent. by “checking in” on your mobile phone while visiting a location you can alert your friends and social network as to your current location and activity. You can add photos and videos to your Foursquare check-ins as well as tips and review of businesses in your area.

We have been using FourSquare to increase the local awareness of some of our online projects and we have noticed a definite increase in the traffic not only from Foursquare but also from Google and Bong as well which hopefully means that the search engines are now paying more attention to local check-ins.

Local check-ins are sure to increase in importance as local search explodes and search engines look for a way to rank content in real time. A check-in at your place of business is a great way to get new people to notice your brick and mortar store while tying it together with an online twist and social sharing. Do you Foursquare? How abut Latitude, Google Places or Facebook Check-ins? Are you using them to promote your local business?

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Guest Post Thanks to Olga Quinn

I finally did it! My first job away from home! I was starting to get down on myself since I have been looking for a new job for the past three years. I have been constantly employed since I graduated college but my goal has always been to move away from where I grew up. When I say move away, I am not just talking about down the road or even a couple hours away. When I say move away, I am talking about multiple states away. Let’s just say that my relationship with my family is less than stellar and for that very reason, I have absolutely no desire to be anywhere near them. So I finally saved up enough money and took the plunge of sending out applications to different areas that interested me. And wouldn’t you know it, after I opened up my options a little; I got a call back within twenty-four hours of turning in an application. A flight, an interview and a two week notice later, I’m finally moved. One thing that caught me off guard after moving to Texas was that I was able to shop around for my utilities. Thank goodness for the internet. A quick search for Texas Electric Providers in my area got me going and I can’t wait to start my new position.

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So, it seems that Godaddy has taken sides in the SOPA battle and it looks like I might have to start moving my domain names away from the worlds largest registrar. I think SOPA is a really bad idea and anything that can hurt the future development and freedom of the internet must be stopped.

I don’t really understand the logic of a web company supporting something that is so bad for the web but it seems that folks over at Reddit are going to do something about all of this it appears. I caught wind of this just this morning but it seems the watchful eye of Reddit users caught on to this some time back and a big stink is being raised.

Reddit users have come out in force against SOPA and all companies that support the legislative effort to regulate the internet. I have about 400 domains with Godaddy and my clients have another 500 plus domains there. Now, before I authorize a $10,000 expenditure on moving our domains to a new registrar I will watch how things progress to see if Godaddy makes any changes or if they sit on thier position.

If Godaddy continues their support for SOPA then I will be forced to move our portfolio over to a new registrar for the first time in almost a decade now. What do you think? Are for or against SOPA? Do you think that transferring domains away will make a difference to GoDaddy?

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I remember a day when the term search engine optimization did not exist in the webmaster lexicon or at least a day when it was not so popular a term. I remember having a list of about 50 domains related to the seo niche and actually letting go of a few gems like seoace.com because I never through the niche would become so powerful as it has.

Search engine optimization and search engine marketing are now two seperate things with their own teams in many cases. The world of internet marketing and specifically search engines has seen an incredible rise in the variety of options you have to consider now for your online advertising and marketing campaigns.

When you consider the challenges with search engine optimization it is easy to understand how so many businesses are outsourcing their SEO services to a local search engine optimization specialist who can target their specific geographic regions for the targeted keyword sets. The days of do it yourself seo and website optimization are gone and today a website owner must have a varied selection of experts in keyword research, content development, on-page optimization, link building and content syndication jsut to name a few.

None of this even touches on things like social media management, email newsletters and list building or online branding campaigns. All of these and many other options and opportunities in internet marketing make it so that the best choice a business owner can make is to hire the right professional for their search engine optimization and marketing needs.

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So I have used a number of the free plugins available for WordPress from wpmudev.org to build a website using Buddypress because they have such a great selection of themes and plugins for WordPress Multisite configurations. It was only recentl.ly that I had one site in particulr that I really wanted to push and so I decided to drop the money on the premium themes and plugins page as a Pro membner and I must confiess that this has been a great investment.

With such awesome WordPress plugins as Ultimate Facebook and Multi Domains have made site creation and content syndication mu easier for the team here at Affordable Web Pro. We use anywhere from 6 to as avmany as 14 and more plugins from WPMU Dev for each of our new sites and it has made a real difference not only in the streamlined workflow but also in the quality of websites we have been able to provide in a rapid development platform.

If you are a webmaster who builds on the WordPress platform and has at least one multi site configuration than you should really take a look at the Premium Themes from WPMU DEV for building a robust application for yourself and your clients.

Head over to http://premium.wpmudev.org/wordpress-plugins/ and check out the list of premium plugins and build yourself a better WordPress website.

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Blue Sky Scrubs offers mens scrubs for sale online and of course these make a great holiday gift idea for anyone who still needs to do some holiday shopping for a man on their gift list.

A man in uniform is often considered attractive to women but a man in a doctors uniform is almost always going to be considered a more attractive person by women who are inspired by educated and intelligent men.

In today’s difficult job market even guys are becoming more conscious of how the dress and what they wear and a new set of designer mens scrubs can make the difference in where and how you work. Todays fashion concious male will be happy to wear the stylish new scrubs for men that can be foudn for sale online at BlueSkyScrubs.com.

Are you a doctor or nurse in need of some new scrubs for your medical career?  Check out the complete line of mens scrubs at  http://www.blueskyscrubs.com/categories/Scrubs/

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I came across Hootsuite about 3 months back as a way to manage my many Twitter accounts and only now am I realizing just how powerful an application this website can be for your business. I manage about 10 different Twitter feeds with a total of only 30K users but Hootsuite has made this one of the easiest aspects of my marketing platform with the Android smartphone application and easy to use scheduling features.

I am a paid Hootsuite user and I really enjoy the variety of features and tools available to automate the growth of my business on these powerful communication platforms and social media networks. On a Saturday afternoon I can sit down and schedule all the tweets for the week and have my twitter accounts run content updates automatically.

All I have to do is monitor the feeds and retweet anything that I want as fresh content updates and I no longer have to worry about making a tweet on each account every day. As a professional marketing expert Hootsuite makes a huge =difference in the volume of work I have on a daily basis and it also makes me a better marketer with real time updates and automated content scheduling for my fans and friends.

now I have increased my fan base by 100′s of users without trying just because I have regular content updates and interaction with my twitter fans. Hootsuite is the best Twitter management tool out there and I would easily recommend it to anyone.

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This guest post from Werner Rogers

I was watching my favorite morning show on Direct tv, the fourth hour of “Today” , where Kathilee Gifford and Hoda Kotb are the hosts. It is by far my favorite hour because it is more like a talk show and Kathilee and Hoda have great on screen chemistry. Today they were showing how to cook some great dishes for Halloween. They had two Italian cooks on television that were showing some “scary” dishes. One dish that really seemed to scare the daylights out of Kathilee was bone marrow bruschetta. You have the butcher cut pork bones, but sea salt on them and cook them in the oven for about an hour. Then you mix the marrow with sea salt, extra virgin olive oil, and some other spices together and serve it on a piece of bread. Hoda tried it and loved it, but Kathilee just absolutely refused. She said that bone marrow gave her the creeps and she went running scared. I was really surprised, beause she is usually up for trying anything on the show!

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I have been building WordPress blogs for about 5 years now and I have set them up in many different configurations. Most of my blogs are single author websites with one topic and some of my blogs are used more like a true CMS with a variety of content types and themes to write on. Some of my blogs have more than one author but almost all of them are used for the specific use of generating leads for new business clients.

I think Wordress is the ultimate platform for lead generation when you consider how fast and easy you can build a robust website on any topic. The SEO features of a WordPress blog make it a marketing machine that can automate the content syndication and marketing campaigns so many leads sites need.

A WordPress Blog can scale up to a huge website so a simple 3 page website can one day become a huge multi-user environment with 1000′s of subscribers. WordPress makes a great squeeze page with a direct link to your call to action and the ease of integrating a number of communication tools such as Contact forms, CRM systems and social media make it the ultimate communication platform for your business.

Do you use WordPress blogs for leads websites?

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