Evian has just launched a teasing campaign in order to promote their new website, evianliveyoung.com, in which the stars are... babies. They are little, they are talented... they are the Evian babies!

This of course reminds us greatly of the superb campaign orchestrated by Euro RSCG BETC, which featured babies dancing to the Hollywood ("Bathing Beauty" with Esther Williams) inspired choreography over a "Bye Bye Baby" score.

10 years later, the brand that claims to be a "source of youth" to the body is again ready to show the beneficial qualities of their products on babies.

Baby Moonwalk

BuzzParadise has been happy to be involved with the teasing and the launch of this campaign across Belgium, France, Switzerland, the US, the UK and Germany. These two videos are just the beginning of a series of entertaining and surprising creations.

To be continued on evianliveyoung.com on July 3rd!

To celebrate the 1 year anniversary of the MA DAME perfume, the Jean Paul Gaultier Maison de Couture has collaborated with a yet to be revealed artist. MA DAME is pumping the volume, shaking any tails, and shrouding itself in mystery.

Launched on June 8th, 2009, the new Jean Paul Gaultier campaign managed by Vanksen/Culture-Buzz kicked off with a teasing phase broadcast all over the Internet and on the ma-dame.com website.

Female bloggers of the BuzzParadise community have also been invited to participate in the celebration. Their challenge is to discover, with the help of their readers of course, the name of the very secret special guest. The first 30 to write an article containing the "guest star's" name will be treated to a JPG prize. This is a truly cosmopolitan contest, as it is open to the French, Italian, Belgian, Spanish and English blogosphere!

So who is the hidden face behind Rose'N'Roll? For those who haven't seen the teaser yet, check out the MA DAME website and watch the video filmed at the Jean Paul Gaultier Maison de Couture, it contains a few clues...

You can also follow more MA DAME adventures on the Facebook page or the website.

In order to be one of the first to find out who is behind Rose'N'Roll on June 22nd, 2009, you are invited to leave your contact information on the site. In the meanwhile, get to investigating!

For one second, just imagine this: You are seated comfortably in your office watching a video on your computer. All of a sudden, your cell phone rings. You pick up the phone and ask who it is. On the other side of the line is none other than the hero of the video you are watching, asking for your help!

Once you answer your phone, you embark upon a unique and exciting adventure. You become the true game master. The goal of the game is to direct the hero via the shortest route to the closest airport using your cell phone.

Does this not strike you as a utopian concept? easyJet developed the concept in collaboration with Vanksen, relying mostly on the revolutionary technology known as web call-back. This brilliant technology allows the player to interact directly with the game using his/her cell phone keys, which synchronizes the video based on the player's directions.

Vanksen is gearing this interactive experience for the German, French, Swiss, and Italian market, meaning that it is unfortunately not accessible from the United States (in 2008 the agency had already conducted a similar action for the French theme parc Futuroscope). Despite its inaccessibility from the U.S., this is nevertheless an extremely interesting concept that global attention should be paid to.

Vanksen's objective, directed by its client, is to increase easyJet's brand awareness. In a domain as competitive as the airline industry, a campaign must be even more than just inventive to capture attention across the board and stay ingrained in people's minds.

Once the player has entered his/her information, it is collected in opt-in (consensually of course, by way of a check box), which allows easyJet to put together a list of people potentially interested in their offers.

Numerous studies have shown that when customers engage in a particular action they also emotionally engage themselves with the content, as in the case of the game. The rate of retention in relation to the brand is much higher when the consumer is able to actively participate.

In reality, it is not merely a game, it is a veritable consumer experience. Even though they may not realize it at the time, while playing, the consumers are much more exposed to the brand than they would be by simply navigating on the brand's official website. This is due to the fact that they must stay on the application several minutes at a time in order to play.

Through these types of innovative tools, the consumer experience is much more personal, and communication becomes much less intrusive. This new kind of marketing allows for content to infiltrate the unconscious, all without the consumer feeling manipulated or overwhelmed by countless promotional messages.

If you happen to be in Europe right now, try it out at itstimetoleave.com!

For the second consecutive year, Orangina is organizing the Wake Jam Tour in the heart of France's biggest cities for the entire month of June: Paris (May 29—31), Bordeaux (June 5—6), Tours (June 13—14), Lille (June 19—20), and Marseille (June 26—28).

As wakeboarding means being pulled by a boat on a body of water, this sport is not easily accessible to most of us. Orangina has thus decided to allow city dwellers to discover this sport. Framed by two French professional riders (Kevin Calvez and Bertrand Oustrieres), those who are both courageous and curious can initiate themselves to wakeboarding and refine their style in a festive and convivial setting, and of course cool down at the Orangina bar all day long.

To promote this online, Orangina called on BuzzParadise for a social network operation (PR2.0, Facebook, Flickr...). Two French bloggers (coached by the pros) selected by BuzzParadise got the chance to live up to the challenge and show us their physical condition (or lack thereof...).

You can find more information on the Facebook Official Orangina Page group (in French), and of course also exclusive photos on Flickr (yes, you'll understand those even you're not fluent in French...!). To be continued...

For those not familiar with Audemars Piguet, it is a Swiss brand founded in 1875 by two men with a passion for watchmaking, Jules-Louis Audemars and Edward-Auguste Piguet. Today, the Swiss manufacturer has become an international luxury brand, and like its competitors, the brand must protect its image both offline and online.

During the past 6 years, the domain name "Audemars Piguet" had been cyber-squatted by an illegitimate holder. This holder was using the brand's name for commercial gains through a parking page containing commercial links to sites selling fake watches.

The domain name game has considerable stakes! A cyber-squatted site damages the image of the pirated brand. It also reduces the brand's visibility, and thus also its chances to make sales, especially in case of counterfeit product promotion on the website in question.

In order to protect its e-reputation and to fight against the cyber-squatting to which it fell victim, the brand called on Vanksen-LegitiName, a company specializing in the protection and promotion of brands. After 8 months of negotiations with the cybersquatter, LegitiName finally won. "It has been an 8 month fight that has now ended in success. We have protected a brand that has been under attack by web pirates for several years. [...] We will not let these types of individuals use our brand awareness, cause harm to the watchmaking industry and make counterfeiting profitable", explains Stefano Maddalena, head of the Judicial Department of Audemars Piguet.

The mission of the Vanksen-LegitiName experts is to analyze the level of damage done to a brand's intellectual property rights, as well as the severity of the damage. Cecile Lhemery, LegitiName account manager explains: "We advise our clients to put into place some measures that we find indispensable because sites identified as fraudulent take away sales opportunities and negatively impact a brand's image. It is extremely important to protect domain names in order to protect oneself from long term danger".

In a time where Internet has taken on colossal proportions in the act of purchasing, it is crucial for brands to take an interest in their e-reputation. The actions taken by LegitiName for Audemars Piguet have been covered by different media.

"HOME" is one of the most surprising films of the year. It is a film whose objective is to make us conscious that the earth is in danger, meaning that we are as well.

A worthy successor to Al Gore's film, An Inconvenient Truth, HOME has chosen a very particular way of making itself known. Granted, the traditional media have been used, including the written press and outdoor advertising. Television commercials will also be diffused.

In the meanwhile, HOME is also using a medium that can no longer be ignored, the social network Facebook. Today, Facebook has over 200 million users, and even advertising professionals cannot do without it any more in their media plans. For their campaign, HOME hired TBWA Auditoire, in conjunction with Vanksen-BuzzParadise for the Facebook portion.

The message of HOME is simple: "We all have a date with the planet". Its goal is also simple: to bring together the largest amount of people possible on this page in order to diffuse the video to the largest amount of viewers. We are counting on you to participate in this viralization. So join, share, and viralize!

Videos, messages from Yann Arthus Bertrand, from the director Luc Besson, as well as from Francois Henry-Pinault are all present on the film's Facebook page. You want to know more? It's just a click away...

A few months ago, BuzzParadise was able to allow its blogger community to discover The Body Shop's commitments concerning fair trade. Selected bloggers got the chance to meet brand representatives, debate bio-ethical cosmetics, and spread the ethical and involved brand's message all over the Net.

Present across more than 60 countries and having more than 2,500 stores, The Body Shop positions itself as a brand that responsibly uses the world's resources and whose packaging is 100% recyclable. Also known for its fair trade program and HIV prevention campaigns, the brand knows how to awaken people's consciences towards the causes it supports.

Convinced that companies have the power to positively change world, The Body Shop has decided to work with BuzzParadise again, in order to launch its new campaign, "Yes Yes Yes To Safe Sex". On March 27th, in cooperation with MTV Networks, the brand launched the lip butter Temptation and the yestosafesex.com interactive website, all in the scope of their global AIDS prevention campaign, with profits going to the Staying Alive Foundation.

The foundation's goal is to educate youth on the dangers of unprotected sex and of AIDS. Although we have a tendency to forget this, the AIDS problem is far from being resolved: 3,000 young people contract it every day, and more than half of them are between the ages of 15 and 24 years. It is time to spread the "Yes To Safe Sex" message.

BuzzParadise has called on its committed BuzzAngels and has encouraged them to voice their commitment to this cause. On the website, created by MTV, you can read the word "yes" in different languages. Throughout their navigation on the website visitors are invited to promise to commit to different good practices.

In order to thank them for their active participation, the bloggers were given a BuzzKit, which consisted of two Temptation lip butters to give to their readers. This same butter, which can be found in The Body Shop stores, is sold in a limited edition, and comes with two Durex (also a campaign partner) condoms. Through this campaign the bloggers were able to express themselves for a cause rather than for a product. Again, the The Body Shop has shown through one of its campaigns that blogs can be an effective way of getting out important messages.

When Dassault Systems decides to use all their experience and technology to propose an innovative virtual reality based service, they won't just go halfway. The proof is the launch of TVnima.

Given the speed at which technology improves, it is not out of line to think that in the next decade, virtual reality may become a part of our everyday lives. This is what Dassault systems is betting on by investing in this technology.

Having many years experience in the field, this gem of the European industry has decided to take this technology out of the exclusive professional and industrial context and make it available to the public at large. This is how TVnima was created, a 3D video presentation service, using personalized "avatars". They say that a picture is worth a thousand words, so here is the type of creation possible through TVnima:

As you saw, the service allows one to create their own 3D shows, highly personalized ones at that. It includes a "text to speech" program, which transforms text into audio, as seen in the video above. However, it is also possible to insert any MP3 file, including of one's own voice. One can insert a number of different types of media (sound, image and video) to the platform, and the direction is extremely customizable, as there are numerous camera angles and avatar movements to choose from. The service is still in its Beta version, but invitations are available on demand directly on the site.

To communicate around this very 2.0 service, TVnima called on BuzzParadise to relay information to its targeted audience. A few lucky European bloggers (such as dandies.fr or yannicklejeune.com for example) were lucky enough to receive a personalized video presentation of their own blog made with the 3D service. This little surprise was followed by a dozen bloggers being given the chance to meet the TVnima creation team in the brand new headquarters. They were able to assist a presentation of the development software palette, including the Virtools 3D technology, and the services available to the industry, all of which will hopefully also be available to the public soon.

Let us wish this project the best of luck. It seems to already have had some success in its world; the French online magazine post.fr is using it to promote the first 100% virtual show for example. Further proof that the service could have a future in the development of professional 3D videos, a domain that should interest many in the near future.

For the past few years, BuzzParadise has been setting itself apart through its ability to intervene in different domains and for different types of products (luxury, automobile, new technologies). Its last campaign for Tribord is a perfect example.

Decathlon is known for having adopted User Generated Content some time ago. They are currently present in online communities for the launch of the WClic.

What is the WClic?

In some respect, it is the "Quechua tent" of the sky... fast and easy deployment and use.

Why?

Because whether you use a tent or a kite, you want to be able to use it without spending tons of time setting it up. To address this, Decathlon used a very simple device for the setup of the WClic. Simple as pie:

BuzzParadise organized the product seeding (sending out the product to bloggers for an exclusive try-out) for Decathlon, getting the kites to bloggers and members of online communities that correspond to the desired campaign profile.

For this campaign, 30 bloggers participated, each of them offering the chance to one of their readers to win one of the kites... which in turn veered offline as well through word of mouth. The agency took charge of all the logistics of the campaign, making it much easier for the brand, bloggers and community members.

LifeLock protects its customers against identity theft, a real phenomenon in the United States. This advertiser, very present across the Web has chosen Vanksen USA to viralize their contest and make their services known.

The contest: LifeLock is sponsoring an episode of "The Celebrity Apprentice", a show presented by Donald Trump, the famous American businessman. The show "The Apprentice" has been broadcast by NBC for the last few years. In this reality show/contest, candidates compete against each other through business and negotiation challenges. One candidate gets fired by Donald Trump every week, and the winner gets the chance to work within Trump's company, huge salary and contacts included.

The "The Apprentice" campaign by Vanksen has several objectives:

To notify LifeLock customers that LifeLock will be featured in the next episode of "The Celebrity Apprentice".

To invite LifeLock subscribers to participate in a contest with a trip to New York and a meeting with Donald Trump himself as the prize.

To increase LifeLock's exposure and find new customers

Vanksen has put into place a very surprising and innovative viral mechanism to meet the goals; a personalized video. One receives an e-mail from a friend saying that they saw you in the newspaper as the winner of the "The Apprentice" contest. After clicking on the link, you are redirected to a video in which you are made the star. We'll let you see for yourself...

At the end of the video, you can yourself trick your own friends. This type of video has enormous viral potential, as it allows for personalization of the video. Through this customization people feel that they can participate in shaping the media before sending it on to their friends. Both this and the fact that they have already received the video from a friend ensure that this experience is not likely to be forgotten. Additionally, it allows LifeLock to increase its customer base in a non-intrusive, discreet way, all the while creating a relationship with them.

Now it's your turn, visit globaltribune.com!