the Agency’s alternative marketing Blog

Vanksen’s creative team brings you 10 predictions for trends in webdesign for the year 2014.   The year 2014, in web design, will focus on mobility. Internet users are increasingly consulting websites whilst on the go using their smartphones, tablets and even phablets… This mobility considerably influences the behavior of users (quick reading, small screens, [...]

Refuse to admit you are a Facebook addict ? Want to convince people that you are not ? Take the test with this online tool from Techland (Time magazine’s technologic blog) and find out how much time you have wasted on Facebook since you signed up. So, how much time did you “waste” ? Some [...]

The beer brand Newcastle finds it ridiculous that millions need to be spent for a Super Bowl advert. They created a series of paradoxical videos entitled ‘If we made it’ which make fun of the clichés found in the Super Bowl adverts still produced to this day. The main video, ‘The Mega Huge Football Game [...]

In order for the brand to be spoken about on social networks, Marc Jacobs is opening today a popup store during New York fashion week where only tweets will be accepted as payment and not dollars! Fashionistas can only pay through the hashtag #MJDaisyChain on different social networks (Twitter but also Facebook and Instagram) from [...]

In New Zealand, Sony looked for an innovative way to sell their new waterproof MP3 players and headphones. To prove the effectiveness of their product, the electronics brand decided to sell their products in bottles of water. To take it one step further and to tap into their athletic audience, the first clients to buy [...]

Early on this year, through its new study “Social Media Trends 2014”, Vanksen took an interest in Social Networks. Social Media has transformed our ways of informing, communicating, entertaining… In 2013, the major players remained the same: Facebook, Twitter, Google+, Instagram, Pinterest… But the social media sphere is constantly mutating. Therefore, what are the current [...]

BIC®’s great digital game ‘Design On Fire’ is launched for the 3rd consecutive year!

Following the success of the ‘Design On Fire’ competition in 2012 and 2013 with impressive results, BIC® is once again confiding in Vanksen to launch the 3rd edition which will run until 13th March 2014 within the Facebook application and BIC®’s site.

BIC® is giving the opportunity to art lovers and fans of the brand the chance to create the future design of its legendary lighter.
The winner will see their design “From Flame to Fame” on 1 million copies throughout Europe and win a sum of €5000.

HAPPY 2014 ! Vanksen wishes you all a very happy 2014 ! Thank you very much to all our loyal followers, we promise you a year of rich themes, issues and articles. With light painting you can also wish your loved ones a bright new year! Please got to: http://greetings.vanksen.com Type the name of the [...]

Last week, the unmissable marketing and communications event of Luxembourg took place: The Gala Marketers 2013 The “Luxembourg Marketing & Communication Awards” reflect the recognition by the profession of best practices and solutions in the market. The principal criteria take into account professionalism, innovation, ethics and added professional value. The roots of local agencies are [...]

The Road Safety Authority (equivalent of Road Safety in Ireland) brings together all the ingredients of GTA V in a video for… road safety. GTA V and awareness? How has such an association been reached? A 3D animated video lasting more than 2 minutes by Shane Griffin plunges its audience into a race of thugs, [...]

Jack Vale reminds us that all the information that we put on social networks can be seen by everyone. Throughout this experimentation, he selects victims thanks to geolocalisation and goes to meet them with the attempt of convincing them that he knows about their lives. Passers-by are all surprised, embarrassed, some annoyed and others amused. [...]

The editors of the Oxford Dictionary have elected the word ‘selfie’ as word of the year 2013. A selfie is a self-taken photo, most often with a smartphone, which is destined to be published on a social network. This word first appeared on an Australian forum in 2002 and then as a hashtag on Flickr [...]

The ‘selfie’ trend (simply taking a photo of oneself, most often with a mobile phone) developed mostly through Instagram, but today the largest photographic social network has also become the preferred place to post photos of food, landscapes, fashion etc. Moreover, the ‘selfie’ is often criticized on this platform: certain (mainly the 12-18 year old [...]

Tune in to this former inmate for 30 seconds, do not ignore him. Business In The Community launches an interactive campaign that uses the ‘Skip Ad’ button to raise awareness about the reintegration of former prisoners. This interactive advertising intelligently uses this functionality found on Youtube. The button appears at the start of each Youtube [...]

To raise awareness about male/female inequality and respect towards women, UN Women (United Nations Entity for Gender Equality and the Empowerment of Women) launched a simple and effective campaign. It uses Google search suggestions that appear whilst typing the search request (that differs depending on your location), and the search bar which is positioned directly [...]