the Agency’s alternative marketing Blog

The website, Media Bistro has created a ranking list of the most popular brands on Twitter. And it is not the blue birded social network that comes out in first place but @YouTube with more than 40million followers. 1. YouTube (@YouTube, 40,952,108 followers) 2. Instagram (@instagram, 31,749,156) 3. Twitter (@twitter, 29,729,815) 4. CNN Breaking News [...]

In Germany, students from Miami Ad School Europe have created a new type of experience for runners. “Nike+ Game Vision” is an increased reality game using Google Glass and Nike+. This innovative game concept presents a fun sporty obstacle course and gives an idea of what the world of sport could become when linked with [...]

This new app, put under the spotlight thanks to Time,  uses geolocation technology from different social networks to pinpoint your contacts (thanks to their posts) on a map, therefore giving you the opportunity to avoid them. If the people whom you wish to avoid post regularly on social networks, this app could potentially be incredibly useful. [...]

The AIDS Task Force, an association that fights against AIDS, had the ingenious idea of using Tinder as preventative media. For those that do not know, Tinder is a dating social network that allows mobile users who are attracted to one another to talk, to be precise, this is called a “match”. As a result, [...]

The children’s book publisher Macmillan has found a new way to use Instagram photo tags to promote the teenage book “Thirteen”. The editor created a game that plunges the user into the story where he can choose what he wants to do by clicking on the tag of his choice. Each image puts forwards tags [...]

Currently, LinkedIn provides some influencers with a feature that allows them to post articles on the social network. Influencers include Richard Branson, Barack Obama and even Bill Gates. This opportunity will soon be available to all members of the network, and not only to political or mediatised figures. LinkedIn presents this professional blogging tool as [...]

For London Fashion Week, Burberry demonstrated once again that it was part of the latest cutting edge technology. The brand launched a partnership with WeChat, one of the most popular messaging platforms in China. This device allowed users to obtain exclusive information, audio descriptions about the looks, backstage photos and personalise certain Burberry pieces.

Connected objects are showcased at the Mobile World Congress: Samsung announces the launch of their two new connected watches, the Gear 2 and Gear 2 Neo. But one question remains on the minds of women who are technology fans: when will a brand launch a smart watch that is “aesthetically feminine”? Today, first day of [...]

One of the biggest advertising trends of the moment is to encourage people . Who better than Coca-Cola, a brand who focuses their positioning around happiness, sharing and friendliness, to give us this message? The soda brand has just launched their “Social Media Guard” and announces this as if it were something revolutionary, in a [...]

Vanksen’s creative team brings you 10 predictions for trends in webdesign for the year 2014.   The year 2014, in web design, will focus on mobility. Internet users are increasingly consulting websites whilst on the go using their smartphones, tablets and even phablets… This mobility considerably influences the behavior of users (quick reading, small screens, [...]

Refuse to admit you are a Facebook addict ? Want to convince people that you are not ? Take the test with this online tool from Techland (Time magazine’s technologic blog) and find out how much time you have wasted on Facebook since you signed up. So, how much time did you “waste” ? Some [...]

The beer brand Newcastle finds it ridiculous that millions need to be spent for a Super Bowl advert. They created a series of paradoxical videos entitled ‘If we made it’ which make fun of the clichés found in the Super Bowl adverts still produced to this day. The main video, ‘The Mega Huge Football Game [...]

In order for the brand to be spoken about on social networks, Marc Jacobs is opening today a popup store during New York fashion week where only tweets will be accepted as payment and not dollars! Fashionistas can only pay through the hashtag #MJDaisyChain on different social networks (Twitter but also Facebook and Instagram) from [...]

In New Zealand, Sony looked for an innovative way to sell their new waterproof MP3 players and headphones. To prove the effectiveness of their product, the electronics brand decided to sell their products in bottles of water. To take it one step further and to tap into their athletic audience, the first clients to buy [...]

Early on this year, through its new study “Social Media Trends 2014”, Vanksen took an interest in Social Networks. Social Media has transformed our ways of informing, communicating, entertaining… In 2013, the major players remained the same: Facebook, Twitter, Google+, Instagram, Pinterest… But the social media sphere is constantly mutating. Therefore, what are the current [...]